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[6]Beard,T.R.,R.B.EkelundJr.,G.S.FordandR.S.Saba,2001, Price-Quality TradeoffsandWelfareEffects in Cable Television Markets, Journal of Regulatory Economics, 107-123. [7]Bel,G.andL.Domènech,2009,WhatInfluences Advertising Price in Television Channels?: An Empirical Analysis on the Spanish Market, Journal of Media Economics, 22(3),164-183. [8] Chu, Ch. S., 2010, The effect of satellite entry on cable television prices and product quality, RAND Journal of Economics, 41 (4), 730-764. [9] Coase, R., 1966, The economics of broadcasting and government policy, American Economic Review, 56, 440-447. [10] Crampes, C., C. Haritchabalet and B. Jullien, 2009, Advertising, Competition and Entry in Media Industries, The Journal of Industrial Economics, 57(1),7-31. [11] Gabszewicz, J. J., D. Laussel and N. Sonnac, 2004, Programming and Advertising Competition in the Broadcasting Industry, Journal of Economics and Management Strategy, 13 (4), 657-669. [12] Gantman, N. and O. Shy, 2007, Broadcasting Competition and Advertising Quality: A Two-sided Market Approach, mimeo. [13] González-Maestre, M. and F. Martínez-Sánchez, 2010, The Role of Program Quality and Publicly-owned Platforms in the Free to Air Broadcasting Industry, IVIE Working Papers Serie AD 2010-19. [14]Imbs,J.,H.Mumtaz,M.O.Ravn,andH.Rey,2010,OneTV,One Price?, The Scandinavian Journal of Economics, 753-781. [15] Ishibashi, K. and T. Kaneko, 2008, Partial Privatization in Mixed Duopoly with Price and Quality Competition, Journal of Economics, 95 (3), 213-231. [16] Kind, H. J., T. Nilssen and L. Sørgard, 2007, Competition for Viewers and Advertisers in a TV Oligopoly, Journal of Media Economics, 20(3), 211-233. 24 26
[17] Lin, P., 2011, Market provision of Program Quality in the Television Broadcasting Industry, The B.E. Journal of Economic Analysis & Policy: Vol. 11: Iss. 1 (Contributions), Article 17. [18] Peitz, M. and T. M. Valletti, 2008, Content and Advertising in the Media: Pay-tv versus Free-to-air, International Journal of Industrial Organization, 26, 949-965. [19] Stühmeier, T. and T. Wenzel, 2011, Regulating Advertising in the Presence of Public Service Broadcasting, mimeo. [20] Wilbur, K. C. (2008), A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, Marketing Science, 27 (3), 356-378. 25 27
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Page 4 and 5: 1 Introduction In the context of a
Page 6 and 7: controversial policy decisions with
Page 8 and 9: ( )= (3 − ) ; =1 2 6= (8) 9
Page 10 and 11: 1 = 2 (2 − 1) ( − 3 +4 − 22 )
Page 12 and 13: 1 = 2 +(2 − 7) ; −2 ( − 1
Page 14 and 15: v , v 1 2 1.5 1.0 0.5 0.0 M v 2 Z v
Page 16 and 17: x , x 1 2 1.0 0.5 M x 2 M x 1 P P x
Page 18 and 19: a ,a 20 1 2 M a 1 M a 2 P P a1 a2
Page 20 and 21: 50 40 30 t Z M 20 10 0.8 0.9 1 1.1
Page 22 and 23: 50 M 1 40 t 30 Z P M 2 20 10 0.8 0.
Page 24 and 25: Appendix In this section we incorpo
Page 28: ad serie Ivie Guardia Civil, 22 - E

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