[PDF] Content Design Full

[PDF] Content Design Full

[PDF] Content Design Full
Description :
Between 2010 and 2014, Sarah Winters (was Richards) and her team at the
United Kingdom 8217 s Government Digital Service did what many thought
impossible: they took over 400 separate government websites and
transformed them into a single site designed to effectively serve its users. In
doing so, they codified a new discipline: content design.Content design isn
8217 t graphic design or just copywriting under another name. Content design
focuses on what content best serves the users 8217 needs, whether it be the
written word, infographics, visuals, videos, or charts.At the core of content
design are the needs of the users 8212 and this means determining what your
users want. More than this, it 8217 s about analysing data to determine when,
where, and how users want to digest information. There is no room for
assumptions in content design 8212 success or failure hinges on how well you
understand your users 8217 needs.Discover the power of designing
completely user-based content, grounded not on what organisations think their
users want but on the needs, actions, and motivating forces of your site
visitors.