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The GILBERT & GAILLARD International Magazine : Make some room in your lounge for WINE REGIONS from around the world The GILBERT & GAILLARD International Magazine :
Make some room in your lounge for WINE REGIONS from around the world

GilbertetGaillard
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22.12.2021 Views

BORDEAUX BORDEAUX - WINE – WINE GROWER GROWER PORTRAIT PORTRAIT – - “Being a winegrower is hard work and not necessarily well­paid. But if you can make a living out of it, it’s the best job in the world”. could head up the business. Roux comments: “This took me by surprise because he has a strong personality, but in his mind things were clear. He realised that this was the preferable option for the business to be successful. So at age 26, Roux’s journey began. Aiming to succeed at all costs, he spared no effort and worked all hours. He expanded the business by picking up his phone and calling supermarket buyers, which he gradually brought on board. Then he started exporting, which raised issues. The business was growing strongly, but how should it develop? What opportunities should be considered? After an audit designed to shed light on these issues, he decided to diversify by purchasing Château Taffard de Blaignan (Médoc) in 2013. In just five years, the property was totally overhauled and went from 21 to 68 bearing hectares. It was sold in 2018 to buy three other chateaux, representing four brands: Plagnac, Pontey, Holden and Puy-Castéra. The latter of these was not really on the agenda, but its location near the prominent Médoc properties blew Roux away. The challenge henceforth was to produce the finest wines, whilst honouring the inherent features of each vineyard site. Plagnac is a Médoc offering everyday luxury, as Roux so eloquently defines it, retailing for between 5 and 7 euros. The wines are relatively early-drinking and therefore quickly accessible, which is a strategic asset. Pontey is denser, more earthy and complemented by beautiful tannin finesse imparted by a share of new oak and 90% Merlot, which is very rare in the Médoc. Roux has learned a lot from Pascal, who is tasked with winemaking and will soon retire. But the future lies with 27-year-old Etienne, a winemaker and agricultural engineer, whom he has recruited to manage the three properties. As Roux says: “He has the technical background and an innovative vision that I don't necessarily have”. Holden is part of the Puy Castéra vineyards (11 hectares). It is more animal and wilder, but also very fruit-driven. Puy Castéra itself epitomises fullness, finesse and elegance, along with lovely concentration guaranteeing ageability. Eighty thousand bottles are produced and there is even a second wine: L'Octave de Puy-Castéra. The name is both a nod to music and to his wife's grandfather. Laboratory and consultancy services for the wine are provided by Eric Boissenot who has long partnered with the greatest Médoc chateaux. Roux has not rested on his laurels and has ventured 54 WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 54 WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE

“The most important thing is to have a “The most important vision, a project and thing is to have a challenges to vision, a project and address”. challenges to address”. Romain Roux was blown Romain away Roux by was Puy­Castéra. blown away by Puy­Castéra. The environment is The a core environment issue at Puy­Castéra, is a core issue where at Puy­Castéra, bee hives stand where close bee to hives the stand chateau. close to the chateau. Combining Combining rugby rugby and and wine, wine, his his two two greatest greatest passions. passions. into into other other prestigious appellations, with with the the same same core core aim aim of of moving moving upmarket and and diversifying. He He now now owns 2.8 2.8 hectares in Saint-Estèphe, 0.8 0.8 hectares in in Pauillac and 0.3 hectares in in Margaux. MAKING PEOPLE HAPPY When When asked asked what what his his next next dream is, is, his his answer is is above all all that that of of a a husband and and father, which is is to to spend time regularly with with his his wife wife and and children. But But from a a professional perspective, the the hyperactive Romain Roux immediately waxes waxes lyrical lyrical about about his his forthcoming projects. He He plans to to establish establish a new a new brand, brand, Provenance, labelled IGP IGP Terres du du Midi, Midi, across across the the colour colour spectrum spectrum and and including boxed wines, wines, with with 10 10 million million bottles. bottles. And And as as he he concludes pragmatically: pragmatically: “My “My main main dream dream is is to to make make people people happy, happy, which which makes makes me me happy happy too. too. But But I'm I'm not not just just a a philanthropist philanthropist either”. either”. WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 55 WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 55 WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 55

“The most important<br />

thing is to have a<br />

“The most important<br />

vision, a project and<br />

thing is to have a<br />

challenges to<br />

vision, a project and<br />

address”.<br />

challenges to<br />

address”.<br />

Romain Roux was<br />

blown Romain away Roux by was<br />

Puy­Castéra. blown away by<br />

Puy­Castéra.<br />

The environment<br />

is The a core environment issue<br />

at Puy­Castéra,<br />

is a core issue<br />

where at Puy­Castéra,<br />

bee hives<br />

stand where close bee to hives<br />

the stand chateau. close to<br />

the chateau.<br />

Combining<br />

Combining<br />

rugby<br />

rugby<br />

and<br />

and<br />

wine,<br />

wine,<br />

his<br />

his<br />

two<br />

two<br />

greatest<br />

greatest<br />

passions.<br />

passions.<br />

into into other other prestigious appellations, with with the the same same core core aim aim<br />

of of moving moving upmarket and and diversifying. He He now now owns 2.8 2.8<br />

hectares in Saint-Estèphe, 0.8 0.8 hectares in in Pauillac and 0.3<br />

hectares in in Margaux.<br />

MAKING PEOPLE HAPPY<br />

When When asked asked what what his his next next dream is, is, his his answer is is above all all<br />

that that of of a a husband and and father, which is is to to spend time regularly<br />

with with his his wife wife and and children. But But from a a professional<br />

perspective, the the hyperactive Romain Roux immediately<br />

waxes waxes lyrical lyrical about about his his forthcoming projects. He He plans to to<br />

establish establish a new a new brand, brand, Provenance, labelled IGP IGP Terres du du<br />

Midi, Midi, across across the the colour colour spectrum spectrum and and including boxed<br />

wines, wines, with with 10 10 million million bottles. bottles. And And as as he he concludes<br />

pragmatically:<br />

pragmatically:<br />

“My<br />

“My<br />

main<br />

main<br />

dream<br />

dream<br />

is<br />

is<br />

to<br />

to<br />

make<br />

make<br />

people<br />

people<br />

happy,<br />

happy,<br />

which<br />

which<br />

makes<br />

makes<br />

me<br />

me<br />

happy<br />

happy<br />

too.<br />

too.<br />

But<br />

But<br />

I'm<br />

I'm<br />

not<br />

not<br />

just<br />

just<br />

a<br />

a<br />

philanthropist<br />

philanthropist<br />

either”.<br />

either”.<br />

WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 55<br />

WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 55<br />

WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 55

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