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The GILBERT & GAILLARD International Magazine : Make some room in your lounge for WINE REGIONS from around the world
The GILBERT & GAILLARD International Magazine :
Make some room in your lounge for WINE REGIONS from around the world
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VINS DE <strong>FRA</strong>NCE<br />
– INNOVATION –<br />
Sophie, Noël and Nicolas Bougrier<br />
FAMILLE BOUGRIER:<br />
A COMPREHENSIVE RANGE<br />
Famous for its fine Loire wines, the Famille Bougrier estate,<br />
created in 1885, produces remarkable Vins de France.<br />
Noël Bougrier took over the company reins in 1988 and<br />
successfully gave the family estate fresh impetus by extending<br />
its coverage to the entire Loire Valley. He was joined in 2015<br />
by a sixth generation of winegrowers, his son Nicolas, then<br />
in 2020 by his daughter Sophie. “We have been working<br />
with the Vin de France category for a long time with a<br />
comprehensive range of historic Loire Valley grape varieties<br />
- Sauvignon blanc, Chardonnay, Chenin blanc, Gamay noir<br />
and Pinot noir”, explains Nicolas Bougrier. “The aim is to<br />
offer an introductory approach to our vineyard sites with<br />
easy-drinking, fruit-forward, fresh wines. Through their<br />
easily understandable positioning that combines the estate,<br />
a grape variety and France, we aim to recruit new consumers<br />
with these wines for pleasure”. The flagship grape varieties<br />
of the Loire Valley have found their audience. Concurrently<br />
with this, the estate has launched more unusual wines<br />
for the French market and export destinations. “Exports<br />
38 WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE
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