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VINS DE FRANCE
– INNOVATION –
Harvesting in September 2021 at Bougrier family estates
From the amphorae of Antiquity to the major
appellations of today, the wine market has evolved
over time to satisfy consumer demand. In what is now
a global sea of wine ruled by fierce competition, where
the Grands Crus reign supreme, for many winegrowers
success lies in the ability to produce distinctive, easy-drinking,
quality wines at competitive price points. That’s where the
Vins de France category comes in. Although it does comply
with production rules, the conditions are not strictly laid out
by law to include demarcated production areas, minimum
alcoholic strength, maximum yields, vineyard management
techniques or analytical and aroma and flavour standards.
What the wines do offer is the promise of spending some
enjoyable, relaxing moments with others. Vins de France
allow winemakers to get their creative juices flowing, but they
also require specific marketing teams, especially overseas.
Very often, future customers are not familiar with the category
and have no real benchmarks. Winegrowers must therefore
ramp up their sales pitch and promote wines that deserve to
be known and have already garnered success in restaurants
and export markets.
WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 37