FRA_GG_N46-WEB

ITALY
– NEW APPELLATION –
Cantina La Marca focuses heavily on young people and on the Italian
lifestyle, with help now from Prosecco Rosé
The headquarters of Cantine Riondo in Monforte d’Alpone (VR)
and delicate taste. This is partly ascribed to Pinot noir,
which has always been grown in the local vineyards and
is constantly the subject of experiments by the company’s
team of winemakers with excellent results. The fine
bubbles hold the palate in a velvety embrace, releasing
the fresh fragrance of red fruits. The feedback for Prosecco
rosé is enthusiastic and confirms the relevance of the
company’s project with this type of wine.
DOC Prosecco Rosé is gaining more and more traction,
both in Italy and abroad, and is helping to enhance the
value of the Prosecco brand and its regional origins. The
markets that have responded most positively are the USA,
UK and Germany.
RIONDO WINERIES
The history of Riondo Wineries, founded in 2008 as a
branch of the Collis Veneto Wine Group, does not prevent
the company from looking to the future. Its mission is
to market wines produced from the grapes of its 2,000
members. It sells the wines in Italy and around the world
in the on-trade and in super/hypermarkets. Prosecco rosé
was an immediate success for the winery, attracting a lot of
publicity and positive feedback.
Prosecco rosé is a versatile, enjoyable wine, suitable for
a variety of drinking occasions and therefore appeals to
a broad-ranging audience, although the main focus is
certainly young people; its delicate pink nuances also
make it particularly attractive to a female audience. Pinot
noir as a complementary grape to Glera is a valuable
component of the blend and increases the perceived value
more than the traditional version.
The trend was generally positive in all markets, although
the focus was mainly on the US market, which received the
new product with a great show of enthusiasm. This was
followed by Italy, Russia, Germany and Denmark, all of
which showed a particular propensity to buy. In general,
Riondo Wineries confirms that rosé sparkling wines are
increasingly sought-after abroad.
Consumers have been struck by the pink bubbles from
Glera and Pinot noir: elegance, quality, conviviality and
fun are the images associated with Prosecco rosé. The trend
is quickly becoming a driving force for Riondo Wineries,
which supplies two different versions: a Prosecco Rosé
Extra Dry Riondo and a Brut signed Casalforte, in its
premium line.
110 WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE