FRA_GG_N46-WEB

ITALY
– NEW APPELLATION –
The Manzane harvest
different occasions, from celebrating a special occasion to an aperitif
at the end of the day. Certainly Pinot noir fermented as red wine has
made sparkling Glera more intriguing both from a visual and sensory
perspective.
These characteristics have also allowed Prosecco rosé to be welcomed
by international markets with great enthusiasm and interest and it
will carve out an increasingly important market share for itself in
the future.
The company produced 60,000 bottles in 2020, marketing them
mainly abroad and in Italy over the summer season.
BACIO DELLA LUNA
The Bacio della Luna winery belonging to the Schenk Italia group
was established in the heart of the renowned Prosecco Superiore
Conegliano Valdobbiadene DOCG area. Sustainable winegrowing
with respect for nature and a hands-off approach in the winery have
resulted in a range of wines which include the new Prosecco rosé.
The pink version has capitalised on the success of ‘white’ Prosecco
and has grown apace, though initial fears that one of the two would
swallow up, even a part of the other, proved to be unfounded.
The last two years have been very complex, but the company has
come out the other side on a positive note, leveraging its multichannel
distribution network and the increase in supermarket sales.
These compensated for losses in the on-trade, so much so that in
October 2021, the company returned to pre-pandemic sales levels.
Investments in production and communication also facilitated the
launch of Prosecco Spumante Rosé Millesimato Doc Extra Dry Bacio
della Luna.
WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 107