FRA_GG_N46-WEB

ITALY
– NEW APPELLATION –
Serena Wines, which has always been family-run, is now in its
fourth generation with Giorgio and fifth with his son Luca who
currently manages the company
Serena and is now in its fifth generation, with his son Luca
Serena at the helm.
The figures confirm the positive trend for Prosecco rosé,
both in Italy and internationally, with the USA in pole
position (1 in 5 bottles of Prosecco sold in the USA is
pink Prosecco), followed by the UK and then Poland,
Germany, Romania and Italy, with super/hypermarkets
stealing a march on the on-trade. In the Italian on-trade,
partly because of the pandemic, Prosecco rosé is still
carving out a place for itself, unlike supermarkets which
are responding very well to the new style.
This is a high-quality wine where use of the Glera grape
underscores its regional connections, while Pinot noir
instils elegance and helps raise the profile of Prosecco
abroad. It has already become the jewel in the DOC’s
crown, with the long Charmat method imparting fine,
persistent bubbles and greater complexity.
LA TENTIA WINERY - ZARDETTO SPUMANTI
Zardetto was founded in 1969 by Pino Zardetto who,
drawing on more than 15 years’ experience as a winemaker
for important wineries, decided to devote himself to
Prosecco. Today it is one of the most established wineries in
the area and, as such, saw Prosecco rosé as an opportunity
WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE 105