FRA_GG_N46-WEB

ITALY
– NEW APPELLATION –
sparkling rosé wine segment a boost, even those that are
not Prosecco. The hope is to use the rosé version to raise the
general profile of DOC Prosecco. Montelvini produces two
versions: ‘Promosso’, a DOC Prosecco rosé in the ‘classic’
range; and a DOC Prosecco Treviso Rosé in the ‘Serenitatis’
collection, with a bottle customised by Montelvini and
elegant livery. Currently, in addition to sales to Italy, the
company also exports to 50 countries. All have shown great
interest, but Prosecco rosé is enjoying particular success in
the USA, UK, Russia, Scandinavia and Eastern Europe.
Stefano Gava, Villa Sandi
VILLA SANDI
Villa Sandi is located in Crocetta di Montello, in what was
once “the Garden of Venice”, in a former Palladian school
dating back to 1622, located at the foot of the Treviso hills.
DOC Prosecco Rosé has also been a great success for this
important company. The driving force behind the birth
of Prosecco rosé was the growing desire among Prosecco
enthusiasts for a pink sparkling wine. Villa Sandi was one
of the first companies to believe in the potential of the
rosé version and respond to demand from international
markets. Riding the crest of the pink wine wave, the
combination of Prosecco and rosé was a winner, despite
being launched during a globally challenging period.
The new version has opened up new opportunities for
Prosecco. Its colour might suggest it would appeal more to
a female audience, but this is actually not the case. DOC
Prosecco Rosé is enjoyed by all consumers, as it combines
the freshness and floral and fruity notes of Prosecco with
the red berries, pomegranate and rose notes of Pinot noir.
The longer ageing period gives it greater complexity and
increases its perceived value. It is also very versatile for
food pairings. It is important for Villa Sandi to emphasise
the regional connection with Prosecco rosé, using only
Pinot noir from its own vineyards, where it has grown for
decades.
Commercially, Prosecco rosé was immediately embraced
by the two countries that started the international Prosecco
boom: the UK and the US. The success then spread
throughout the world.
In 2019 the hills of Prosecco Docg became a UNESCO World Heritage Site
SERENA WINES
Serena Wines 1881 is located in the heart of the Prosecco
region, a stone’s throw from Conegliano. The family-run
company notched up its fourth generation with Giorgio
104 WINTER 2021 GILBERT & GAILLARD - THE FRENCH EXPERTS ON WINE