F&D Heroes Issue 1

Food & Drink Hero:
Squirrel Sisters
Squirrel Sisters was founded by two sisters on a mission to revolutionise the
snacking and confectionary category with their multi award-winning snacks.
They believe you can have great tasting, healthy snacks that use only natural
ingredients and contain no added sugar.
We are Gracie & Sophie Tyrrell, sisters and
founders of Squirrel Sisters award-winning
snacking brand. We have a range of multi
award-winning snacks that are vegan,
gluten-free, 100% natural and contain no
added sugar.
We are one of the only snacking brands
in the UK that does not add any syrups or
sugar alternatives to our products, which is
why we have been certified by Sugarwise.
Our snacks can be found in over 2,000 stores
across the UK in retailers like Waitrose,
Holland and Barrett, Ocado, Whole Foods,
Selfridges, Harvey Nichols and hundreds of
independent cafes and shops.
We launched our business in 2015 after
Sophie underwent major heart surgery after
she was diagnosed with a life-threatening
condition called Wolfe-Parkinson-Whyte.
After the surgery Sophie became quite
unwell and sensitive to gluten and sugar.
We were living together in Balham at the
time, so I was able to look after her. I started
making the bars for Sophie while she was
recovering so she could have something
delicious and indulgent to eat that was also
100% natural and contained no added sugar.
With the recent government initiative
being launched, to crack down on
sugary snacks, we chose this time to
launch our new range of savoury, no
added sugar snacks.
It’s great that people are taking their
snacking choices seriously and
realising the harm sugar can cause.
The UK faces a major crisis, when
it comes to obesity 63% of adults
in England are overweight or living
with obesity, so we are proud to offer
consumers a genuinely healthy and
delicious range of snacks which will
satisfy consumers taste buds as well
as their health.
We are very proud of our achievements so far.
We have been a team of just 2 and have been
since we launched 4.5 years ago. We have
turned our passion into a nationwide success.
However, we want Squirrel Sisters to
be known globally for it’s delicious and
nutritious snacks so we recently made the
decision to join The Hatchery, introducing the
incredible entrepreneur Wilfred Emmanuel-
Jones to the Squirrel Sisters team.
squirrelsisters.com
@squirrelsisters
@squirrelsisters
We have waited nearly five years to find an
expert that can guide us and help us grow
our business to the next level and the wait is
finally over!
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