F&D Heroes Issue 1

The power of awards:
Chukus
Emeka and Ifeyinwa Frederick, Great British Entrepreneur
Awards finalists, had launched their crowdfunding campaign
to raise £30,000 to secure a first permanent location for their
Nigerian tapas restaurant, Chuku’s London. Little did they know
they’d hit their target during a GBEA event.
Emeka and Ifeyinwa were one of six businesses showcasing
themselves as part of the Great British Entrepreneurs
Champions Hall of Fame event. Speaking to the brother and
sister, host Wynne Evans asked how much they had left to raise
to complete their crowdfunding campaign. They explained that
they needed a further £1,500 before the looming deadline.
A call came from the audience. That call was from Steven
Smith, the founder of Poundland, a member of the GBEA judging
panel who himself was inducted into the Hall of Fame. Steven,
reminiscing how his Dad helped him get his first business off the
ground, offered to donate £1,500 and complete the sibling duo’s
campaign. They even went on to surpass their target, raising a
total of £36,000.
Emeka and Ifeyinwa were understandably thrilled both to hit
their £30,000 target and to receive the backing of the man who
created the £1 retail industry.
They said: “In truth, we didn’t really understand what was going
on. When Steven said he would do it, we thought he was joking.
Even when we exchanged contact details we thought maybe
he would change his mind. But Steven kept his promise and
helped us exceed our target. When we saw he’d done it we were
dancing around and screaming at each other down the phone.”
In total, Chuku’s campaign received the backing of nearly 600
people.“That’s huge! 580 people who believe enough in our
vision that they put there own hard earned cash behind it – a
true showing of community spirit,” Emeka said.
“The fact that a seasoned entrepreneur and businessman like
Steven has backed us is extra validation that what we’re doing is
an exciting, viable business – and gives us extra determination
to make it a huge success and confidence that we will.”
The duo added: “We’re grateful that GBEA gave us this
opportunity to showcase our business, and that we seized it and
put ourselves out there. It’s already made a huge difference and
it could lead to even more.”
chukuslondon.co.uk
@chukusldn
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