F&D Heroes Issue 1

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Pizza post pivot :Ricotta get through this!The nicest guys in pizza, Thom & James Elliot pivoted their restauarant, PizzaPilgrams, in the midst of a pandemic. Thom talks to Food & Drink Heroes aboutall things pizza.Thom & James Elliot, Pizza PilgrimsPizza Pilgrims serves slow proved Neapolitan pizza in pizzerias and at eventsacross the UK. The dough is made fresh daily, and the brother source the bestingredients Italy has to offer in order to bring you the best possible pizza basegoing. As any Neapolitan will tell you – its all about the crust.40
Pizza Pilgrim’s Pizza in the Post has been a massivesuccess, what inspired the tasty parcels?It was really my my brother, James’ idea to do it. We’dbeen in lockdown for about two weeks and weretrying to figure out what to do.And then my brother just called me out of the blueand said, I’ve had this idea to send the ingredients ofa pizza through the post. Do you want to receive one?I agreed, even though it sounded impossible. Itarrived the next day in a sort of wool bag and itwas a complete car crash, there had been a tomatoexplosion everywhere. But the crucial thing was, itwas cold and under the required temperature forfood safety.So we embarked on trying to send a few aroundthe country and just see how they turned out. Wethought, let’s have a crack, we’ll put a few up on ourwebsite and see what happens.We put 50 available to buy on the Wednesdaymorning at 9:00 am and thought that would last us aweek or so. We sold out in 25 seconds or somethingcrazy. So the next day we advertised another 50, Ithink we had 500 people try and buy one in thefirst minute.On Friday, we put 1,100 kits on sale. It was the busiesthour in the history of the company, even with all therestaurants closed. Since then, it’s just been frantic totry and get on top of the service and improve it. But ithas been a really fun journey.How did you fulfil the huge influx of orders?It was great, just like being a start-up again. Webegged the landlord to let us have the restaurant nextdoor, they gave us the keys to that, so we moved allthe furniture out of the restaurant.We bought loads of trestle tables and lined them up,it was the opposite of a production line though, thefridge was downstairs at the back, and the pizza doughcounter is upstairs at the front. It was also at the timewhen nobody knew the social distancing situation,so there was this endless ballet going on with peopledodging around each other and the tables.The biggest issue we had by miles, and we had noidea the level of anguish it was going to cause, wasice packs. It turns out if you fill a chest freezer witha thousand ice packs, it takes a week for them tocompletely freeze.We also didn’t realise that if the packs have thesmallest split, when it defrosts during the transitprocess, all of the water comes out, and turns yourbeautiful pizza box into mulch.41
Page 1 and 2: @FOODANDDRINKGBFOODANDDRINKENTREPRE
Page 3 and 4: Contents6Food & Drink HeroesThe Foo
Page 5 and 6: 7. Twisting SpiritsQuitting jobs in
Page 7 and 8: Food & Drink Hero:The Black FarmerB
Page 9 and 10: Food & Drink Hero:Squirrel SistersS
Page 11 and 12: Food & Drink Hero:The Pished FishIn
Page 13 and 14: Food & Drink Hero:Two ChicksGood fr
Page 15 and 16: Food & Drink Hero:Chuckling GoatSha
Page 17 and 18: Food & Drink Hero:Hunter & GatherFo
Page 19 and 20: Food & Drink Hero:K’s Wors Boerew
Page 21 and 22: Food & Drink Hero:The Vurger CoRach
Page 23 and 24: Food & Drink Hero:Plant PopsAnushi
Page 25 and 26: Food & Drink Hero:Made For DrinkFor
Page 27 and 28: Food & Drink Hero:Pep & LekkerThe a
Page 29 and 30: Food & Drink Hero:PurelyFollowing m
Page 31 and 32: Food & Drink Hero:Great British Bis
Page 33 and 34: Food & Drink Hero:Purition ShakesPu
Page 35 and 36: Food & Drink Hero:Pawfect FoodsPras
Page 37 and 38: Food & Drink Hero:SimplyseedzCathry
Page 39: 7. Squirrel SistersSquirrel Sisters
Page 43 and 44: 43
Page 45 and 46: What inspired you to launch The Big
Page 47 and 48: When did the explosion begin?Alan
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Page 51 and 52: Things that make you go ooooooFight
Page 53 and 54: Things that make you go ooooooIn Th
Page 55 and 56: Bread & Jam 2.0: The UK’s First F
Page 57 and 58: believe that consumer empowerment s
Page 59 and 60: Unwrapping the truth about poverty
Page 61 and 62: 7. Pished FishBased on a bold, sing
Page 63 and 64: Interestingly, it’s the businesse
Page 65 and 66: Founders of Visionary Food’s favo
Page 67 and 68: The 71 recipes represent the 71 yea
Page 69 and 70: The power of awards:ChukusEmeka and
Page 71 and 72: Our judgesThis is just a tiny snaps
Page 73: Mission VenturesMission Ventures nu

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F&D Heroes Issue 1