F&D Heroes Issue 1

Food & Drink Hero:
Purition Shakes
Purition is all about ‘real food.’ It’s made without compromise in small
thoughtful batches using best-in-class ingredients from trusted farming
communities. Where possible they source locally whilst doing their utmost to
reduce their unnecessary plastics footprint whilst creating zero food waste.
Purition is wholefood nutrition, well-balanced,
‘real’ food shakes. Simply put, Purition is
rethinking food, creating a range of honest,
naturally nutritious meals that can be served
in a glass. More importantly Purition is a longoverdue
antidote to the Machiavellian world
of ‘snake oil’ diet shakes and ultra-processed
supplements, overflowing with synthetic
nasties and over-worked ingredient decks.
but we wanted to create a natural
alternative. Purition reaches out and
helps anyone who has been let down
by diet plans, diet clubs, diet shakes….,
a convenient, anytime meal that helps
make dietary change straightforward
and stress-free.
My first career revolved around being part of
the sales & marketing fine art and antiques
fraternity. As I headed into my 30s I realised
that I needed to make some changes to my
diet and lifestyle. I was putting on weight and
feeling really sluggish - the bloat was real! I
couldn’t carry on into my 40s like that.
I really didn’t like where I was heading -
definitely overweight, too many weekends of
overindulgence, followed by an all-consuming
lack of motivation. I jumped in at the deep end
and began having PT sessions but quickly
realised that ‘you can’t out train a poor diet.’
My PT was always talking about the
importance of protein at every meal, so I
went on the lookout for protein shakes, but
hadn’t found any that weren’t stacked full
of artificial flavourings, sweeteners, gums,
fillers and various other dubious ingredients I
couldn’t pronounce.
Today, Purition is a Shropshire-based
business, using 85% best-in-class
British ingredients, (chia, linseed,
whey) making its presence felt on
both sides of the Atlantic, taking a
firm stand against the abundance of
‘false prophet’ diet shakes currently
in circulation, unsatisfactory meal
solutions over-flowing with cheap, overprocessed
ingredients sourced from
some of the less finicky/well-regulated
corners of the planet.
Roll forward a few years and I discovered
some high-protein, low-carb breakfast ideas,
namely linseed, sunflower and almond seed
mixes. And that’s where the idea of Purition
came from.
The heady mix of protein, fibre, and healthy
fats from seeds and nuts was a real gamechanger
in terms of convenience, natural
nutrition and suitability for all manner of diets
and dietary needs.
We get the convenience of shakes and meal
replacements to bring about dietary change,
purition.co.uk
@puritionuk
@puritionuk
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