F&D Heroes Issue 1
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Food & Drink Hero:
K’s Wors Boerewors
The Zimbabwean-born award-winning serial entrepreneur loves food, cooking
and hosting family and friends, where boerewors is always on the menu.
Delight believes in the preservation of Southern African heritage which she is
why she has become a strong ambassador of Southern African cuisine.
I’m Delight Mapasure, co-founder of K’s
Wors Ltd. We produce a range of multiple
award-winning, premium tier ‘South African
inspired’ sausages called Boerewors. We
were inspired to start our business due to a
lack of ‘authentic’ Southern African cuisine in
the Manchester region.
Growing up in Africa, one of our favourite
times we cherished was the vast family
gatherings where we’d cook boerewors on the
fire, while my mum made loads of sumptuous
relishes and salads. This was a time for
playing music and dancing. This is exactly
the kind of feeling we would like to bring to
anyone who tries our sausages; a feeling of
warm sunshine, spice and happiness.
We started off making the sausages in
our kitchen before moving to a specialist
production unit. We have created the UK’s
first commercial sausage that contains three
different types of meat; beef, pork and lamb.
We use authentic South African recipes and
seasonings to create our innovative products.
The meat sausage category has been
stagnant with all the usual suspects (sameylooking/samey-tasting)
that have conspired
to make sausages a forgotten/underappreciated
food category. Our premium
boerewors sausages are ‘game-changers,’
overflowing with deliciously distinct flavours
and textures. We have definitely found a gap
in the market for an African sausage.
We are currently listed on Ocado and
recently pivoted to online direct to support
the fine sausage-loving fraternity during
the pandemic. Increasingly, we are
tapping into the growing trend of travel
through global cuisine appreciation and a
blossoming demand for premium products
as consumers recalibrate their taste buds to
prioritise for quality over quantity.
kswors.co.uk
Food is about enjoyment and that is exactly
what K’s Wors is bringing to the table.
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