F&D Heroes Issue 1

Food & Drink Hero:
Chuckling Goat
Shann Nix Jones is an internationally recognised go-to expert on gut health
and author of three bestselling books. She’s the founder of Chuckling Goat,
the most active kefir on the market.
Born out of her passion to cure her son’s
eczema and husband’s life-threatening
MRSA infection, Shann Nix Jones decided
to set up kefir business Chuckling Goat on
her kitchen table at her house in Wales back
in 2014.
With no previous business experience or
financial funding, her husband Richard sold
his motorcycle so she could buy bottles for
their goats milk kefir.
Six years later, Chuckling Goat employs 23
staff, has an annual turnover of £4.5 million
and sells its kefir products direct to 300,000
customers in 62 countries. Sales have
increased 6000% in four years.
of parliament are more informed of
industry-specific concerns before they
propose or debate legislation that will
affect these industries. They also vote on
any major bill going through parliament.
Shann has written several books,
cementing her position as a business
and gut health expert. She became a
bestselling author on Amazon for her
new book, How To Start A Business At
Your Kitchen Table; an insightful and
realistic guide for any woman looking to
branch out on their own.
Chuckling Goat’s all-natural kefir program,
which combines drinking live culture kefir
and applying it to the skin, is designed for
people with eczema, psoriasis, rosacea and
acne. Kefir is also a brilliant solution for
rebalancing gut health. In 2018, the company
scooped the Best New Dairy Drink in the
World accolade for the product.
They also offer a range of natural gut-health
products including cutting-edge microbiome
testing, via the Chuckling Goat website.
Another new product is the Complete
Prebiotic powder, which if taken alongside
the kefir, presents a total gut health solution.
Working closely with the leading microbiome
scientists at Atlas Biomed, the Chuckling
Goat team took advantage of the latest
research to blend 19 types of exotic fibre
into one quick and easy formulation, making
it as easy as possible to achieve ultimate
gut health.
She is also a member of the Parliamentary
Review, a series of independent publications,
which aims to share best practice among
policy makers and business leaders. This
means she will help ensure that members
Shann said: “[It] isn’t just about
business, it’s about change and female
empowerment; both highly relevant
themes at the moment. In the book I
help you work out how to develop a
concept into a viable business that
helps support your dream lifestyle. I
also teach you how to tap into your
hormonal cyclical superpowers so you
can do business in an intuitive way
chucklinggoat.co.uk
@ChucklingGoat
@chucklinggoat
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