Magazine BEAST #16 2019
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72<br />
#Technology | Startup<br />
«CEO STARTUP TALK»<br />
WITH ANSHUL GUPTA<br />
BY JULIE BODIN<br />
© Olivier Minaire<br />
Anshul Gupta, Founder and CEO of RazrCorp, met with Kamel<br />
Amroune, CEO of Farvest Group, to discuss his exciting journey<br />
which took him to Luxembourg, and notably shares the story<br />
of the creation of his company. The two tech aficionados then<br />
focused on some of the innovative solutions offered by the tech<br />
startup, with a new product soon hitting the global market…<br />
Kamel Amroune: What brought you to Luxembourg? Can you<br />
tell us more about your background and how your journey<br />
actually started?<br />
Anshul Gupta: It’s been 4 years now in Luxembourg… and I am<br />
totally loving it! We started Razr out of UK with our ticketing<br />
platform called «Entertainrr». Incidentally, I got married and<br />
the my wife got a job here, in Luxembourg. That is the reason<br />
I relocated here.<br />
Initially, while we were stabilizing our platform and onboarding<br />
our first clients, we started new age IT services offerings and<br />
got a good response from important clients like Vodafone,<br />
Mercedes, EY, etc., just to name a few. At the same time, we<br />
decided to setup an offshore development center in Bombay,<br />
India.<br />
Today, we are a tech team of 32 experts spread across<br />
Luxembourg, London, Dubai and Bombay. In my career<br />
spanning over 12 years, I have launched more than 5 mobile<br />
apps scaling more than 5 million downloads for my previous<br />
companies, and over 4 platforms. My career actually started<br />
more than ten years ago, in 2007 in Bombay. And I’m glad<br />
to now call Luxembourg «home» and the headquarters of<br />
RazrCorp.<br />
KA: Many players are offering quality IT services in<br />
Luxembourg… How do you differentiate yourself from them?<br />
Why are you so passionate about it?<br />
AG: First of all, I think that Software will eat the world. Also,<br />
Transformation will never end. Therefore, Digital will be an<br />
ongoing process in every organization. And the companies<br />
which will embrace IT transformation and evolving business<br />
models at every step will be the winners. Look at how the<br />
Direct to Consumer model took down Thomas Cook, just a<br />
couple of months ago. Legacy businesses are failing due to a<br />
lack of apt turnaround strategies.<br />
We, at Razr, are the DOERS: we analyze business processes,<br />
believe in automation to reduce human error and aim at<br />
optimizing processes for long term business impact.<br />
Being a small company we have our own little R&D centre<br />
where our devs tinker with tech. For the last two years, we<br />
have been training on Machine Learning models to solve<br />
complicated problems and build use cases with our clients.<br />
Our clients have realized that the tools and expertise we offer<br />
to accomplish tasks, compared to those provided by legacy<br />
IT companies, are much more advanced and have real impact<br />
on their business.<br />
Plus, we are in the product business with Entertainrr and<br />
Stage (coming soon…): IT services are an attractive bet but<br />
also a safety net in the long run. Moreover, our R&D team<br />
keeps coming up with innovations across sectors.<br />
KA: What is so special about Entertainrr? You launched a<br />
ticketing platform when so many already exist…<br />
AG: Actually, Entertainrr is not only a ticketing platform. Of<br />
course, ticketing is the biggest selling point, but we realized<br />
early in the process that there are very few systems on the<br />
enterprise front able to solve problems for the venues. For<br />
instance, a venue requires a system which covers everything:<br />
Entertainrr already has an in-built artist booking tool, it<br />
also deals with Supplier management (for a venue), Spend<br />
analysis, Memberships, Live voting, Awards and Jury module,<br />
CRM, and multiple integrations with third party providers. It’s<br />
a very powerful stack which took two years to build. Now,<br />
we upgrade it once a month with new features. We literally<br />
started building Entertainrr out of a garage in Manchester.<br />
The tool we came up with is efficient and is growing… for real!<br />
We are working on the organization of several major events<br />
in Luxembourg and are working with three venues in the UK<br />
as we speak.<br />
<strong>BEAST</strong> MAGAZINE <strong>#16</strong>