Magazine BEAST #16 2019
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#Technology | Digital<br />
61<br />
How to achieve such an important<br />
transformation?<br />
When it comes to the «how», he advocated<br />
considering an approach which builds<br />
on digital tools and technologies that<br />
can support a single organizational<br />
strategy. «Digital is merely a<br />
tool to get your business<br />
objectives done,» then<br />
explained Olivier Beaujean,<br />
adding that working on<br />
such transformations should<br />
start with the enablers that<br />
are the IT capabilities, business<br />
processes and company culture.<br />
According to him, the real objective<br />
of a digital transformation is not to be<br />
more efficient, but to change and adapt<br />
the strategy by constantly questioning<br />
the business models. «The agility of<br />
the company allows us to do so. And<br />
it’s much more than digitalization, it’s<br />
about reviewing values, offers, go to<br />
the market models, etc.,» highlighted<br />
the CDO.<br />
But the change management models of<br />
the past are not suitable anymore. So far,<br />
there has been no specific new theory<br />
on the ways to make these changes<br />
happen. «As everything is now related: each<br />
process affects the other. Change’ has to<br />
be organizationally transverse, creating<br />
business outcomes on multiple fronts, and<br />
allowing them to transform again and again.<br />
To do so, you undoubtedly have to change<br />
the way things are perceived: focus on giving a<br />
meaning to as many collaborators as possible,»<br />
he explained.<br />
In the current environment, one question<br />
remains: who needs to drive the digital<br />
transformation? Should it be fueled by the<br />
business or piloted by the CEO? What about<br />
the IT Department and its numerous tech<br />
experts? According to the CDO/CIO of IEE,<br />
it simply depends on the industry, sector, and<br />
also on the size of the company: «there’s no<br />
one-size-fits-all approach and you cannot<br />
apply the same rule to all the companies. But<br />
one thing is for sure, and applies to all: digital<br />
transformation is a team effort». Leaders<br />
need to seize this opportunity, communicate<br />
their vision in order to embark most of the<br />
members of the organization. It is fundamental<br />
to change the perception of the highest<br />
number of key actors and so is getting the<br />
right engagement and leadership of the top<br />
management and board of directors. «More<br />
than anything else, it is crucial to respect this<br />
specific order: why, what and how, and to<br />
have a unique strategy. Having a connected<br />
approach to change will allow the company<br />
to transform and question itself. Moreover, I’d<br />
like to insist on the need to focus on business<br />
rather than on just digital, and finally put<br />
the right stakeholders, whoever they are,<br />
in the driver’s seat, right from the start. And<br />
during the entire process, make sure you have<br />
the support for other executives,» concluded<br />
Oliver Beaujean.<br />
<strong>BEAST</strong> MAGAZINE <strong>#16</strong>