Magazine BEAST #16 2019
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16<br />
#Business | Human Capital<br />
HOW TO GET THINGS<br />
DONE IN A FAST<br />
PACED AND CHANGING<br />
BY ALEXANDRE<br />
ENVIRONMENT KEILMANN<br />
A little more than 6 months ago, Audrey Rouach Baverel (Mindstyle<br />
Coach and Consultant) Marco Houwen (Tech entrepreneur) and Sylvain<br />
Cottong (Economist & Futurist) launched the HOW Institute. By focusing<br />
on the HOW, their mission is to prepare companies and their employees<br />
for the challenges of the 21 st century while dealing with a rapidly<br />
changing world, workforce and global competition. The three experts<br />
met with <strong>BEAST</strong> to discuss their approach which aims at empowering<br />
Humans in the center of today’s corporate ecosystems, by showcasing<br />
new leadership models, Human-centric products and future-oriented<br />
sustainability practices.<br />
What are the main challenges faced by managers – but also<br />
by employees – in the current corporate environment?<br />
What’s your solution to solve them?<br />
In today’s corporate environment managers, and employees are<br />
more and more under pressure to deliver ever more value to the<br />
organization. Between the fact that they are «always on» through<br />
today’s technology and the growing demand of customers to be<br />
more flexible and innovative, they are stuck in paradigms coming<br />
from two centuries ago where hierarchy and order execution were<br />
the main trigger in their workday.<br />
Today all stakeholders in a company and in the world of work<br />
are forced to deliver not only the work they are told to do, but<br />
also innovative and flexible solutions on all levels, on their own<br />
initiative. And here comes the challenge: nobody told them how<br />
to act in this world. Neither the school system, nor traditional<br />
corporate classroom type learning, nor the old-fashioned ways of<br />
being managed are preparing them for this new reality.<br />
That’s why at the HOW-Institute, we are focusing on the essence<br />
of what makes a company innovative and a learning organization:<br />
scalable & agile learning!<br />
We see learning not only as a way of handling a feel-good training<br />
budget with a company, but rather as the cornerstone of a futuredriven<br />
and sustainable organization, that recognizes that the way<br />
it manages knowledge largely contributes to build and develop its<br />
intellectual capital and essence of value. We are a partner for<br />
developing together with our customers their tailor-made learning<br />
strategy, allowing them to create and implement habits, processes<br />
and tools for an ever more innovative workforce to become<br />
implicitly more creative whereby improving overall organizational<br />
performance.<br />
What are the main components of the services<br />
delivered by the HOW Institute?<br />
At the HOW Institute, we help our clients design<br />
and implement a tailor-made and agile learning<br />
strategy according to their organizations’ needs<br />
and context, on the path to a sustainable and<br />
innovative learning culture, to stay on top of the<br />
game in more turbulent economic and societal<br />
times.<br />
We take scalable learning really seriously and<br />
consider it as the most important competitive<br />
advantage today and even more so in the near<br />
future, and we will apply design thinking and<br />
user experience methodologies throughout our<br />
work and processes, to systematically redesign<br />
work environments with the primary design goal<br />
of accelerating learning and thus performance<br />
improvement.<br />
In other words, we guide organizations and<br />
individuals to develop and strengthen their<br />
innovation skills to deliver steadily more customer<br />
value, in self-organizing teams that collaborate<br />
together in an interactive network, whilst providing<br />
an outstanding workplace experience.<br />
We typically walk with our clients through<br />
the following phases:<br />
• Audit & exploration phase<br />
• Strategy development<br />
& learning system blueprint<br />
• Deployment assistance<br />
• Awareness workshops<br />
<strong>BEAST</strong> MAGAZINE <strong>#16</strong><br />
Marco HOUWEN<br />
Tech entrepreneur