Magazine BEAST #16 2019
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12 #Business | Human Capital<br />
We are also noticing that the market is eager to use such<br />
innovative tools and techniques but also note that companies<br />
are lacking knowledge. In fact, 63% of the respondents declared<br />
that the main reason for not deploying AI in Luxembourg is,<br />
precisely, the lack of AI-related knowledge. In addition, 35%<br />
of the respondents expressed that appropriate training is<br />
also missing, according to our latest Data Analytics Survey.<br />
Therefore, new competencies are required so that companies<br />
can fully leverage the power of AI and data, notably.<br />
Also, and as explained previously, adopting a true datadriven<br />
strategy means that data matters should not be left<br />
to a few IT experts but should rather be embedded in the<br />
company’s culture at all levels of the organisation. To do so,<br />
PwC is significantly investing in the upskilling of its workforce:<br />
this is where the firm transformation really starts! Our teams<br />
are also available to help clients get up to speed with a<br />
customised training offering and therefore accompany them<br />
in their changing work environment.<br />
How is upskilling adding more value to the employee<br />
experience? How has training evolved over the years?<br />
TK: First of all, everyone should be invited to live, learn,<br />
work and participate in the digital world. Why? Because most<br />
workers know that automation will transform their jobs, one<br />
way or another, but also because they generally welcome the<br />
use of new technologies. Therefore, their appetite for learning<br />
is strong, as most survey respondents believe it will improve<br />
their job prospects and enable them to achieve proficiency<br />
or become experts in their corresponding fields. Yet, learning<br />
is a lifelong journey and tech makes it less time consuming.<br />
Nowadays, soft skills are becoming more and more important<br />
and will actually last longer than hard skills.<br />
Over the years, PwC was able to develop a learning catalogue<br />
where everyone within the firm can access relevant content:<br />
there is no limit per line of service or management level, which<br />
clearly opens our people’s minds and helps them discover<br />
new things. Moreover, this "Training as a Service" offer adds<br />
significant value and empowers the employees who now are<br />
in the driver’s seat and pick their own content.<br />
As a matter of fact, learning how to learn is actually becoming<br />
the ultimate skill, as it improves people’s employability while<br />
gaining new competencies, and it also means that the<br />
company will benefit from the newly-acquired skills and<br />
remain competitive on the market. It can be described as a<br />
win-win situation for both the employer and the employee – a<br />
personal choice of acquiring more knowledge combined with<br />
the firm’s vision – who are therefore working alongside each<br />
other and towards a common goal.<br />
To sum up, upskilling actually involves "change management"<br />
and therefore requires the companies and their leaders to<br />
have a clear strategic vision, based on trust, and which also<br />
builds on legacy.<br />
How has tech enabled new types of trainings?<br />
What about MOOCs?<br />
Our internal survey shows that people tend to prefer ondemand<br />
digital training, opposed to more traditional training<br />
sessions that take place in a classroom. More and more<br />
MOOCs – Massive Open Online Courses – are therefore being<br />
developed as they consist in an accessible multi-screen<br />
platform, allowing people to train at work on their laptop,<br />
during the commute on their phone and even at home<br />
on their personal tablet. More than providing the ATAWAD<br />
(AnyTime, AnyWhere, AnyDevice) concept, MOOCs allow selfpaced<br />
learning.<br />
PwC is contributing to several online courses with multiple<br />
MOOCs available on Coursera, notably dealing with the data<br />
analytics topic. In this respect, we are actively participating in<br />
the development of open communities which are advocating<br />
knowledge sharing, and are promoting collective intelligence.<br />
<strong>BEAST</strong> MAGAZINE <strong>#16</strong><br />
Illustration: PwC Luxembourg