CV MAILLE AACSB dec 2012 - Skema Business School

Stimuli On Consumers’ Behavior: Evaluation And Purchase Intention Of A Scented
Product ».
1991: DEA (1 st year of PhD studies) in Management studies – Marketing, Institut
d’Administration des Entreprises, Aix-Marseille III University
1990: Maîtrise (equivalent to Master level), Economics, Aix-Marseille III University
1984: Deug Psychology, Aix-Marseille I University.
Academic appointments
2010-present: Member of the SKEMA Research Center in Marketing, Consumtion and
Retailing.
2001- 2008: Director of Master in Management Program Marketing and Business
Development, SKEMA Business School
2000- present: Professor of marketing, SKEMA Business School
1996-2000: Supporting professor of marketing, EDHEC and ESPEME
1992-1995: Lecturer in marketing, Toulon University
Courses taught at SKEMA Business School
Marketing management (fundamentals) – French
Sensory Marketing - English
Consumers’ motivation in retail environments (Raleigh campus) - English
Other responsibilities at SKEMA Business School (administration,
service, committees …)
Member of the Research Committee (from 2001 to 2009)
Visiting
Visiting Lecturer in Sensory Marketing:
- IAE Rennes and IAE Nice, Master 2 program (2006)
Visiting Lecturer in Research Methodology:
- ESA Beirut, MBA, eMBA and Master in Management (2004-2010)
Visiting Lecturer in Quantitative Methods:
- ESA Beirut, MBA, eMBA and Master in Management (2004-present)
Visiting Lecturer in Marketing Management:
- ESA Beirut, MBA (2002-2009)
Membership of academic associations/networks
- AFM (Marketing French Association)
- ACR (Association for Consumer Research)
- APS (Association for Psychological Science)
Research interests
Information processing (particularly sensory information and incongruent information) and
Consumer Behavior
Updated on 4 th December 2012
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