Roncato Collections

The result of all this has been to develop three divisions “RONCATO DOORS”, “RONCATO COLLECTION” and “RONCATO GALLERY” with outstanding
features of artistic craftsmanship.
ATTENTION PAID TO CUSTOMER SATISFACTION
Taking care of the customer for RONCATO firstly means understanding his needs, always being ready to carry out preliminary on-the-spot inspections,
measurements and whatever else is necessary.
Doors and windows are always delivered and installed by the retailer’s or the firm’s own fitters, who have an identification document and are trained to behave
in a properly educated way in full respect of the persons and the property that they find in the customer’s home.
The work always ends with a strict inspection and with the filling in of a “satisfaction” form signed by the customer and the chief fitter.
AND THE FIRM’S IDENTITY?
Throughout its growth RONCATO has always opted for work offering the opportunity of conveying “originality”.
Even in jobbing work, when taken out of need, in which others obviously dealt with the marketing of the product, the approach to any problem, relations with
the company that had acquired the business and the contribution made to the initiative were so enthusiastic and characteristic as to single out a precise and
recognisable attitude.
When RONCATO was finally able to approach the market directly with its own products and its own brand name, it certainly did not “copy” (as most do in
these cases) paths that had already been taken, which even though easier are far less satisfying.
On the contrary the firm preferred to test itself with new and absolutely original types of product, creating a business that had to make its own way but where
“faith” in its own business instinct became the only true engine.
Although this outlook is supported by correct analyses of sales strategies, it springs from the very character of the Roncatos, from their temperament that is
marked by the passion for “the work in itself” and by the creative actions that this passion induces.
If RONCATO
- believes in craftwork but not traditionalism,
- is innovative but not industrial,
- is creative yet organised,
- is split up into divisions yet is a small concern
how can these characteristics be united in a single condensed identity?
The resulting company “concept” is
“ATELIER RONCATO”
and its “mission” can only be: “to produce highly distinctive furnishing elements”.
Doors, tables, cabinets and pictures can therefore all be in the same place not just because of a family feeling, but because they are actors in a singular
show whose production may be entrusted, case by case, to the interior decorator of that moment, whether architect or enthusiastic end user.
They do not just act as a whole, but each individual product can communicate with the rest.
Putting a Roncato product into a room, whether it is a picture, a table, a tray, etc., even a door, means inserting a telling sign.
A sign full of life in a dwelling distinguished by that symbolic strength that has been lost due to the effect of production standardisation, which tends to make
everything dreary and equal and forgets those values which make the house of every person predominantly “his”, that is, in some way unique and able to
represent him.
Going to the ATELIER RONCATO is like going to the tailor, not because he makes the things “to measure”, but because he makes them to fit the emotional
needs of the person; in other words he makes them in such a way that they become personal, capable of wakening up the numbed sensitivities of every
person by relating not only to his functional and material needs but also to his fantasy and imaginary world, satisfying the interior of his aesthetic desires.