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companyy has been fairlyy benevolent—so far. 18 It has a ton of data, but it,

like Google, has chosen not to act on all of it. But that doesn’t mean it

won’t.

More overt than cookies—and equallyy parasitic—are toolbars. The

additional toolbar yyou see at the top of yyour traditional PC browser might

be labeled YAHOO or MCAFEE or ASK. Or it mayy carryy the name of anyy

number of other companies. Chances are yyou don’t remember how the

toolbar got there. Nor do yyou ever use it. Nor do yyou know how to remove

it.

Toolbars like this draw yyour attention awayy from the toolbar that came

with yyour browser. The native toolbar allows yyou to choose which search

engine to use as the default. The parasitic one will take yyou to its own

search site, and the results mayy be filled with sponsored content. This

happened to Garyy More, a West Hollyywood resident, who found himself

with the Ask.com toolbar and no clear wayy to remove it. “It’s like a bad

houseguest,” said More. “It will not leave.” 19

If yyou have a second or third toolbar, it mayy be because yyou’ve

downloaded new software or had to update existing software. For example,

if yyou have Java installed on yyour computer, Oracle, the maker of Java, will

automaticallyy include a toolbar unless yyou specificallyy tell it not to. When

yyou were clicking through the download or update screens, yyou probablyy

didn’t notice the tinyy check box that byy default indicated yyour consent to the

installation of a toolbar. There’s nothing illegal about this; yyou did give

consent, even if it means that yyou didn’t opt out of having it install

automaticallyy. But that toolbar allows another companyy to track yyour Web

habits and perhaps change yyour default search engine to its own service as

well.

The best wayy to remove a toolbar is to uninstall it the wayy yyou would

uninstall anyy program on yyour traditional PC. But some of the most

persistent and parasitic toolbars mayy require yyou to download a removal

tool, and often the process of uninstalling can leave behind enough

information to allow advertising agents related to the toolbar to reinstall it.

When installing new software or updating existing software, payy

attention to all the check boxes. You can avoid a lot of hassle if yyou don’t

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