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will also eliminate those annoyying ads as well).

Nearlyy a third of the remaining third-partyy requests, according to the

studyy, consisted of small lines of code, JavaScript files, which usuallyy just

execute animations on a Web page. A website can identifyy the computer

accessing the site, mostlyy byy reading the IP address that is requesting the

JavaScript file.

Even without a one-pixel image or a blank pop-up window, yyour Web

surfing can still be tracked byy the sites yyou visit. For example, Amazon

might know that the last site yyou visited was a health-care site, so it will

make recommendations for health-care products for yyou on its own site.

The wayy Amazon might do this is to actuallyy see the last site yyou visited in

yyour browser request.

Amazon accomplishes this byy using third-partyy referrers—text in the

request for a Web page that tells the new page where the request originated.

For example, if I’m reading an article on Wired and it contains a link, when

I click that link the new site will know that I was previouslyy on a page

within Wired.com. You can see how this third-partyy tracking can affect yyour

privacyy.

To avoid this, yyou can alwayys go to Google.com first, so the site yyou

want to visit doesn’t know where yyou were previouslyy. I don’t believe thirdpartyy

referrers are such a big deal, except when yyou’re tryying to mask yyour

identityy. This is one more example of a trade-off between convenience

(simplyy going to the next website) and invisibilityy (alwayys starting from

Google.com).

Mozilla’s Firefox offers one of the best defenses against third-partyy

tracking through a plug-in called NoScript. 4 This add-on effectivelyy blocks

just about everyything considered harmful to yyour computer and browser,

namelyy, Flash and JavaScript. Adding securityy plug-ins will change the look

and feel of yyour browsing session, although yyou can cherryy-pick and enable

specific features or permanentlyy trust some sites.

One result of enabling NoScript is that the page yyou visit will have no

ads and certainlyy no third-partyy referrers. As a result of the blocking, the

Web page looks slightlyy duller than the version without NoScript enabled.

However, should yyou want to see that Flash-encoded video in the upper lefthand

corner of the page, yyou can specificallyy allow that one element to

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