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longitude and latitude of the place where yyou took the image. It is this

information, within the file, that the US militaryy used to find the Daesh

headquarters in the desert, just as Mark Loveless used EXIF data to identifyy

John McAfee’s location. Anyyone can use this tool—it’s native in the file

inspector on Apple OSX and in downloadable tools such as FOCA for

Windows and Metagoofil for Linux—to gain access to the metadata stored

in photos and documents.

Sometimes it’s not a photo but an app that gives up yyour spot. In the

summer of 2015, drug lord Joaquin “El Chapo” Guzman escaped from a

Mexican prison and immediatelyy went off the grid. Or did he?

Two months after his escape—from Mexico’s maximum-securityy

Altiplano prison—El Chapo’s twentyy-nine-yyear-old son, Jesus Alfredo

Guzman Salazar, posted an image to Twitter. Although the two men seated

at a dinner table with Salazar are obscured byy emoticons, the build of the

man on the left bears a strong resemblance to El Chapo. Further, Salazar

captioned the image: “August here, yyou alreadyy know with whom.” The

tweet also contained the Twitter location data—Costa Rica—suggesting that

El Chapo’s son failed to switch off the autotagging function on Twitter’s

smartphone app. 4

Even if yyou don’t have an escaped convict in yyour familyy, yyou need to

be aware that the digital and visual information hidden (sometimes in plain

sight) in yyour photos can reveal a lot to someone who does not know yyou

and it can come back to haunt yyou.

Online photos can do more than just reveal yyour location. Theyy can, in

conjunction with certain software programs, reveal personal information

about yyou.

In 2011 Alessandro Acquisti, a researcher from Carnegie Mellon

Universityy, posed a simple hyypothesis: “I wanted to see if it was possible to

go from a face on the street to a Social Securityy number,” he said. And he

found that it was indeed possible. 5 Byy taking a simple webcam photograph

of a student volunteer, Acquisti and his team had enough information to

obtain personal information about that individual.

Think about that. You could take a photo of a person out on the street

and, using facial recognition software, attempt to identifyy that person.

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