Liiketalouden ko, Helsinki - HAAGA-HELIA ammattikorkeakoulu

Liiketalouden ko, Helsinki - ops 2009 — HAAGA-HELIA ammattikorkeakoulu
http://cms.haaga-helia.fi/fi/opintojaksokuvaukset-2009-2010/lh/showall_template
Page 17 of 59
27.5.2010
Hollensen, S. 2008. Essentials of Global Marketing. Pearson Education Ltd.
Additional reading
Albaum, G., Duerr, E. & Strandskov, J. 2008. International Marketing and Export Management.
5th edition. FT Prentice Hall.
Assessment criteria
Attendance 20%
Case analyses - individual 20%
Group discussions/ tutorials 20%
Project work 40%
Cross-Cultural Management
Code: IBU2LH002
Extent: 3 ECTS (81 h)
Timing: 3rd or 4th semester
Language: English
Level: Professional studies
Type: Compulsory
Prerequisites
No prerequisites.
Learning outcomes
Upon successful completion of the course, the student knows the basic concepts and principles of
cross cultural management. S/he understands how the cross cultural issues in the international
business environment affect the firm. S/he will have improved her ability to cope with different
cross cultural business situations and will have acquired skills needed for the analysis of the cross
cultural issues.
Contents
• Concept of culture
• Finnish / domestic customs
• Cultural adaptation
• Cross-cultural communication
• Cultural dimensions from different perspectives
• Cultural links to business culture and organization
Cooperation with business community
The course forms an essential component in the International Business Module, where learning is
linked to business contacts.
Teaching and learning methods
Contact learning with interactive discussion and examination 24 h
Independent studies and team work 57 h
A selected country will be analyzed using concepts related to cultural differences. Potential effects