CUBIERTA 86 ok.indd - LookVision.es

Javier Larumbe, de Silhouette España, junto
a reconocidos ópticos españoles en la velada
de Silhouette en la feria de Milán.
Javier Larumbe, of Silhouette Spain,
together with some very well known Spanish
opticians in the evening of Silhouette in
Milan fair.
Silhouette. “Un mundo –dijo– de estilo, de emociones,
de seducción, de esencialidad, pasión, moda y
diseño. Un mundo de lujo, de materiales para crear
una gafa con amor por el detalle y llena de armonía
estética. Como los ojos son el espejo del alma,
Silhouette crea las formas de las lentes de sus gafas
acorde con la fisonomía de cada persona”.
Francesco Carrara, responsable de la distribución
de Silhouette para Italia despidió el acto agradeciendo
no sólo el apoyo recibido, sino las críticas para seguir
mejorando el estilo personal, único y exclusivo de
Silhouette. También aprovechó para homenajear a
Anneliese y Arnold Schmied, creadores de la marca
en 1964, cuya labor sigue presente en la actualidad a
través de sus hijos Arnold y Klaus, quienes siguen “creando
gafas únicas para rostros únicos” y transmitiendo
valores intangibles como pasión por los detalles,
amor por la calidad y orgullo de fabricación austriaca,
ofreciendo nuevas perspectivas para una “Visión sin
límites. La nueva estética en gafas al aire”.
Montse Gil, responsable de comunicación y marketing de Silhouette España,
junto al equipo de representantes de la marca para nuestro país.
Montse Gil, responsible of marketing and communications of Silhouette in
Spain, together with a team of their representatives in Spain.
Diversos momentos del espectáculo de Silhouette
en Mido. Distinguido y elegante, como las
propias gafas de la marca, mezcló
armónicamente danza y música.
Several moments of Silhouette´s show at Mido.
Distinguish and elegant, as their own eyeglasses,
mixed in harmony dancing and music.
Vision without boundaries
Silhouette has come out with a new strategic vision of its brand, “vision without
boundaries” the new style of rimless eyewear, during the event celebrated at
Mido 2009. To the ceremony, that included an innovated and classy show,
clients and distributors join from all over the world, as well as the staff director
of the company headed by their Managing Director Arnold Schmied.
—– 15 —–
2009 is a year of renovations and strong emotions for Silhouette and
his partners, distributors and clients that enjoy daily the qualities of its
rimless eyewear and sunglasses, an icon on this society. To remind its
advantages and announce the company’s new strategy and its new policies
of distribution, Silhouette organized an original event in the last edition
of Mido. During this event, directors and distributors from all over
the world were joined by the best optometrists and media, with a special
representation from Spain.
Silhouette event at Mido, emotive and brilliant, was entertained by a
classy show of dance, music and violin. After the welcoming words of
Francesco Carrara, responsible of the distribution in Italy, Arnold Schmied
spoke of the 45 years of Silohuette success on the making of the best
eyewear, styles that are a revolution and had become the icon of the
entire world, with more than eight millions of units sold.“When my
parents started this adventure -he said- nobody could expect the success
that we got, even today we can keep sharing it and in the future
we will keep dominating the market of rimless eyeglasses, and transmitting
key values to the optometrist and users such as trust, continuity,
satisfaction to the clients thought a unique frames, without hinges and
screws that allows a vision without obstructions, enhancing the users
facial features. Before thanking the professional’s optometrist of the
world for their support and enthusiasm to continue the delicate world
of Silhouette, Mr. Schmied referred to the most recent survey from the
German paper “Der Spiegel” they asked what product you would buy
again and 90% answered Silhouette frames.
Andreas Aschauer, Brand Manager, presented the world
of Sillouette. “A world –he said-, of style, emotions, seduction,
essence, passion, fashion and design. A sophisticated world,
made with materials that allows creating eyeglasses with
love for details and full of esthetic harmony. Because the
eyes are the reflection of the soul, Silhouette creates forms
to match the facial features of each individual wearing it”.
Francesco Carrara, responsible for the distribution of
Silhouette in Italy, finished the event thanking not only for
the support , but also for the criticism received to improve
the personal style, unique and exclusive of Silhouette. Also
he took a moment to honor Anneliese and Arnold
Schmied, founders of the brand in 1964, their work
still present now days through their sons Arnold
and Klaus, who continue creating “unique glasses
for unique faces” transmitting their values like passion
for details, love for quality and pride for
Austrian labor, offering new perspectives for an
“Vision without boundaries. The new aesthetics in
rimless eyewear”.