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CONTENTS<br />

GENELEC<br />

4<br />

THE RIFF<br />

36<br />

UCCA WILLIAM<br />

KENTRIDGE EXHIBITION<br />

12<br />

GATORADE CENTER<br />

42<br />

BRONDA<br />

EM SHERIF<br />

18<br />

52<br />

ARTIPELAG<br />

SPRITMUSEUM<br />

24<br />

60<br />

LÅNGBRO VÄRDSHUS<br />

RICO<br />

30<br />

70


SPR ATHLETE FACTORY<br />

OSAKA<br />

78<br />

120<br />

GAMLA RIKSARKIVET<br />

G LIVELAB<br />

84<br />

126<br />

SANOMA<br />

90<br />

4000 SERIES<br />

TECHNICAL SPECIFICATIONS<br />

140<br />

ESPOO SCHOOLS<br />

96<br />

4000 SERIES<br />

COLOUR OPTIONS<br />

142<br />

NELONEN<br />

112


GENELEC<br />

4


5


AN OUTSTANDING SPACE DESERVES<br />

QUALITY AUDIO. GENELEC OFFERS<br />

YOU A COMPREHENSIVE RANGE OF<br />

PRODUCTS, WHICH ARE SPECIFICALLY<br />

DESIGNED FOR MANY DIFFERENT TYPES<br />

OF COMMERCIAL AND PROFESSIONAL<br />

INDOOR INSTALLATIONS.<br />

These installation speakers are not just powerful, accurate, compact and<br />

beautifully designed, they are also extremely easy to install. Are you considering<br />

improving the audio quality in a restaurant, a conference room or<br />

a commercial space? We at Genelec have applied our close to 40 years of<br />

experience and passion in audio monitoring to bring you the Genelec 4000<br />

Series products. They possess a plethora of outstanding features:<br />

• Our integrated speaker design incorporates the power amplifiers inside<br />

the enclosure, thus eliminating the need for external amplifiers.<br />

6<br />

GENELEC OFFERS 120 RAL COLOUR OPTIONS FOR 4000 SERIES TO MATCH EVERY INTERIOR


GENELEC OFFERS WIDE SELECTION OF ACCESSORIES FOR ALL APPLICATIONS<br />

• Genelec installation speakers are made of recycled aluminium, creating<br />

a solid cabinet structure leading to a flawless, clear and precise sound.<br />

The audio experience is equally enjoyable at high and low level.<br />

• With practical room response controls, you can easily tailor the sound for<br />

all types of interiors and even acoustically demanding spaces.<br />

• All Genelec installation speakers are individually calibrated in our factory<br />

so that every unit sounds exactly the same.<br />

• Installation of Genelec systems is extremely easy. Our extensive selection<br />

of accessories provides you numerous mounting options.<br />

• The subtle and minimalistic design of Genelec installation speakers blends<br />

beautifully with many different types of interiors.<br />

• Genelec installation speakers are reliable and long-lasting investments.<br />

They are maintenance-free and made to last for decades.<br />

The Genelec 4000 Series installation speakers are powerful two-way systems<br />

offering an ideal solution for indoor installations. They can be installed into<br />

cafes, restaurants, museums, commercial spaces, large auditoriums, and<br />

acoustically demanding spaces like churches or temples. They can also be<br />

complemented with a number of Genelec subwoofer systems.<br />

THE GENELEC 4000 SERIES<br />

INSTALLATION SPEAKERS ARE<br />

POWERFUL TWO-WAY SYSTEMS<br />

OFFERING IDEAL SOLUTIONS<br />

FOR INDOOR INSTALLATIONS.<br />

7


ENVIRONMENTAL ISSUES ARE PART<br />

OF THE PRODUCT SPECIFICATIONS<br />

FOR R&D WORK AND DESIGN<br />

REVIEWS CONFIRM THAT THE<br />

SET REQUIREMENTS ARE MET.<br />

Sustainability and Quality. Since its founding, Genelec’s design philosophy<br />

has been based on sustainable development and environmental values,<br />

aiming to deliver performance-driven, tonally truthful monitor and subwoofer<br />

systems for audio professionals and enthusiasts.<br />

We want our customers to experience that Genelec provides the best quality<br />

in the industry. Our quality is based on ethically sound corporate values,<br />

excellent service and delivery as well as superior products, which conform<br />

to all agreed requirements through the entire design, manufacturing, delivery<br />

and service chain.<br />

One key element of our total quality approach is the continuous development<br />

of all processes, products and environmental issues. This continuous<br />

improvement is part of our daily work. We believe that in this way we are<br />

building the basis for long-term success and sustained growth.<br />

Our operation highlights our commitment to environmental values. We plan<br />

our operations so that the production, application and recycling of the product<br />

is implemented with minimum energy and by using sustainable methods.<br />

We comply with environmental laws and regulations and are committed to<br />

being a responsible corporate citizen. Conservation of natural resources and<br />

efficient use of materials and energy as well<br />

as long product lifetime are essential to us.<br />

We live up to these principles on a day-to-day<br />

basis. Commitment to quality and sustainable<br />

development is an attitude to be taken<br />

personally. Commitment to quality is continuously<br />

supported by Genelec management.<br />

8<br />

THE DIE-CAST ENCLOSURES ARE MADE<br />

FROM RECYCLED ALUMINIUM<br />

The ISO9001 quality certificate and the<br />

ISO14001 environmental certificate demonstrate<br />

that Genelec meets the international<br />

standards and that our operations are regularly<br />

verified by third party certification bodies.


GENELEC FACTORY IN IISALMI, FINLAND<br />

Sustainable Development Principles. The general guideline for us in all<br />

operations is to minimize the carbon footprint of our operation and to follow<br />

the certified Genelec Quality and Environmental Policy.<br />

Our sustainable development policy follows these priorities, starting with the<br />

most desirable option: Prevent/minimize the creation of waste and use of<br />

energy • Re-use waste for its original purpose whenever possible • Recycle<br />

waste for other purposes • Use waste for secondary purposes, for example<br />

energy production • Produce non-recyclable waste.<br />

The first priority translates to long product life cycle, reliability and low power<br />

consumption, which have been important since the beginning of the company.<br />

The requirements resulting from environmental issues are considered<br />

equal to other business goals on the management level, and the whole<br />

company supports sustainable development.<br />

Environmental issues are part of the product specifications for R&D work<br />

and design reviews confirm that the set requirements are met. The process<br />

starts by defining the requirements from customers and regulations from the<br />

European Union and Finnish government. In practice this means we consider<br />

the overall environmental effects of each product. We have processes for<br />

the evaluations of materials including product packaging, for environmental<br />

issues during manufacturing and also for after-sales issues such as energy<br />

consumption during use, servicing and final recycling.<br />

9


Genelec active loudspeakers have a dedicated power amplifier for each driver<br />

and the power amplification is optimized for each driver unit individually,<br />

resulting in a balanced design with no wasted amplifier power. In Genelec’s<br />

designs the dedicated amplifiers, power supply, crossover filter electronics,<br />

protection circuits and drivers are all integrated inside the loudspeaker enclosure,<br />

saving both energy and materials.<br />

Harri Koskinen. Internationally renowned Finnish industrial designer Harri<br />

Koskinen has been collaborating with Genelec for many years, bringing a<br />

unique voice to the aesthetic of our products.<br />

Since 1978, Genelec has recognized the added<br />

value of high-quality design. Using various engineering<br />

and artistic disciplines our products have<br />

always been developed with functionality, aesthetic,<br />

ergonomic and the highest usability standards in<br />

mind. From the beginning industrial design has been<br />

at the heart of any product design and part of the<br />

innovative company culture.<br />

10<br />

HARRI KOSKINEN<br />

The cooperation with renowned Finnish industrial<br />

designer Harri Koskinen began in 2000 when the<br />

floor-standing 6040A active speaker, designed by<br />

Koskinen, was launched at the Miyake Design Studio<br />

Gallery in Tokyo. The collaboration between<br />

Genelec and designer Harri Koskinen has flourished<br />

ever since.


Koskinen is currently one of the most successful and internationally renowned<br />

Finnish contemporary designers, having created an extensive and<br />

consistent oeuvre which is original and recognizable. Functionality, versatility,<br />

noble materials and aesthetics are rooted in his designs, leading to timeless<br />

products with classical beauty.<br />

Koskinen usually incorporates existing techniques and materials but at the<br />

same time always attempts to go one step further. He prefers to retain the<br />

essence of simplicity in his designs, allowing him to extract the strongest<br />

and most essential qualities of a product.<br />

Koskinen’s art uniquely represents the Finnish heritage of art and craft through<br />

the functionalist movement until today. His Nordic functional and minimalistic<br />

design approach helps to support, by nature, our sustainable development.<br />

The spirit of Finnish culture – which includes aspects such as authenticity,<br />

integrity, the essence of simplicity, justice and equality – is present in all of his<br />

designs, which strive to innovate in order to make the world a better place.<br />

In the last 15 years, Harri Koskinen’s industrial design art has become an essential<br />

part of our company and products’ identity. Using Koskinen’s design<br />

and vision has changed forever our corporate image forever, by bringing a<br />

unique voice to the aesthetic of our products.<br />

HE PREFERS TO RETAIN<br />

THE ESSENCE OF SIMPLICITY<br />

IN HIS MINIMALISTIC DESIGNS. 11


UCCA<br />

WILLIAM<br />

KENTRIDGE<br />

EXHIBITION<br />

ART MUSEUM<br />

BEIJING, CHINA<br />

12


13


THE SOUTH AFRICAN ARTIST’S LARGEST<br />

ASIAN EXHIBITION UTILISED AN ARRAY OF<br />

GENELEC SPEAKERS, WHICH PROVIDED<br />

OUTSTANDING REPRODUCTION IN A<br />

CHALLENGING ACOUSTIC ENVIRONMENT.<br />

William Kentridge is South Africa’s most<br />

famous living artist, having produced an<br />

outstanding body of contemporary work<br />

across drawing, print, animation and<br />

sculptural mediums, as well as live performance<br />

pieces. At the Ullens Center for<br />

Contemporary Art (UCCA), 798 Art District,<br />

Beijing, ‘William Kentridge: Notes<br />

Towards a Model Opera’ provided a<br />

comprehensive retrospective view of his<br />

work from 1988 to the present. The exhibition<br />

harnessed the clarity of a plethora<br />

of Genelec loudspeakers – including<br />

the 8030, 8330, 4030, G Three, 8040,<br />

8050, 1038CF and 1238CF – allowing<br />

Kentridge’s complex, multifaceted works<br />

to be fully realised.<br />

The use of sound and its unique properties has become increasingly important<br />

in today’s contemporary art installations. Kentridge’s works creatively<br />

de-structure and restructure various sound elements, which are fused<br />

with many different images and installations to generate meaningful artistic<br />

statements. In this exhibition, faithful, comprehensive and nuanced sound<br />

reproduction was one of the keys to fully convey the messages that the artist<br />

wanted to present.<br />

The exhibition layout was designed by set designer Sabine Theunissen,<br />

Kentridge’s long-term co-operator. The core of the exhibition centred around<br />

its titular piece ‘Notes Towards a Model Opera’, a three-channel projection<br />

rooted in extensive research into the intellectual, political, and social history<br />

of modern China. It utilised four Genelec 4030 speakers, forming crystal<br />

clear quadraphonic sound.<br />

14<br />

The works on show spanned a wide variety of artistic mediums: two-dimensional<br />

artworks in Indian ink, charcoal, linocut, and silkscreen print on paper;<br />

audio multi-screen images and hand-painted animation; and a large-scale


installation in the form of a stage model in combination with audio-visual multimedia.<br />

Kentridge chose Genelec to provide sound for all of his works, with a<br />

total of 30 speakers used across the exhibition. According to Feng Hanying,<br />

National Director of Genelec China, faithful and delicate reproduction of each<br />

work was of utmost importance, as was minimising interference between<br />

one another in the large hall. The loudspeakers were implemented both to<br />

support the large-scale installations as well as match the design style of the<br />

entire art space. In addition, the loudspeakers needed to run continuously<br />

and stably for 3 months – posing a serious test of the product’s reliability and<br />

durability. Genelec loudspeakers lived up to these expectations, handling the<br />

challenging requirements with ease, and subtly blending in to the art space.<br />

Ms Qu Lu, Marketing and Communication Manager of Genelec China, said<br />

that the project had faced many challenges in terms of construction and<br />

installation. The exhibition hall itself was reflective, and the acoustic environment<br />

of each space was different, posing audio issues. However, as each<br />

Genelec loudspeaker could be precisely calibrated using the DIP switches,<br />

THE LOUDSPEAKERS WERE<br />

IMPLEMENTED BOTH TO SUPPORT<br />

THE LARGE-SCALE INSTALLATIONS<br />

AS WELL AS MATCH THE DESIGN<br />

STYLE OF THE ENTIRE ART SPACE.<br />

15


16


GENELEC’S REPUTATION IN<br />

PRODUCING PROFESSIONAL<br />

QUALITY, CRYSTAL-CLEAR SPEAKERS<br />

HAS HELPED TO ESTABLISH ITSELF<br />

AS A POPULAR CHOICE IN THE<br />

PRESENTATION OF ARTISTIC WORKS.<br />

the system was able to be tailored to the unique listening environments by<br />

compensating for detrimental room influences. Thanks to Genelec’s Directivity<br />

Control Waveguide (DCW) technology, sound coverage both on and<br />

off axis was excellent. With the concerted efforts of the UCCA and Genelec<br />

teams, the 30 Genelec loudspeakers delivered audio success, meeting the<br />

approval of the artist.<br />

Genelec’s reputation in producing professional quality, crystal-clear speakers<br />

has helped to establish itself as a popular choice in the presentation of artistic<br />

works. Many Genelec products, such as the M Series, G Series, F series and<br />

the 8351, feature industrial designs by Harri Koskinen, a world renowned<br />

industrial designer, combining professional sound quality and timeless Scandinavian<br />

design.<br />

THE KIT<br />

THE LARGEST ROOM: “REFUSAL OF TIME”<br />

• 4 X 1038CF<br />

FEATURED GENELEC MODELS<br />

“IT’S NOT ME. THE HORSE IS NOT MINE”<br />

• 4 X 8050, QUADRAPHONIC<br />

“NOTES TOWARDS A MODEL OPERA”<br />

• 4 X 4030, QUADRAPHONIC<br />

SEVERAL OTHER SMALL AREAS AND ROOMS<br />

• 4030 STEREO PAIRS<br />

4030 8050<br />

1038CF<br />

IN TOTAL<br />

• 30 LOUDSPEAKERS<br />

1238CF<br />

17


BRONDA<br />

RESTAURANT<br />

HELSINKI, FINLAND<br />

18


19


BRONDA IS A BRASSERIE-STYLE RESTAURANT<br />

RECENTLY OPENED BY BW RESTAURANTS IN<br />

HELSINKI. IT IS THE FIFTH AND LATEST ADDITION TO<br />

THE PRESTIGIOUS LINE OF RESTAURANTS OWNED<br />

BY MATTI WIKBERG AND TOMI BJÖRCK AND<br />

JOINS THEIR FAMOUS FARANG RESTAURANTS<br />

IN STOCKHOLM AND HELSINKI, AND GAIJIN AND<br />

BOULEVARD SOCIAL.<br />

Matti Wikberg says that the idea for this restaurant had been growing in<br />

their minds for a long time and it was just a matter of finding the right<br />

location. The restaurant is located at Eteläesplanadi 20, a historical and<br />

protected building with large glass walls and many different ceiling heights,<br />

some reaching up to seven metres. To acquire the space, which is owned<br />

by Dutch property investment company CBRE, BW Restaurants entered<br />

a bidding contest alongside five other companies and were chosen as the<br />

ideal tenant for the space.<br />

The major design challenge of the entire project was the kitchen with the low<br />

ceiling height. The basis for the interior design of the space was to respect<br />

the classic look and feel it has while making the most of the height and glass<br />

walls which reach all the way to the ceiling and bring the street life in, and<br />

the restaurant life outside. The interior designer was the same as for Farang,<br />

Matti’s brother Risto of Futu Design.<br />

Audio is an important feature in restaurants and Matti says they wanted to<br />

see how an active system would work in Bronda. The brand choice for the<br />

audio system was obvious: “As we wanted to have a Finnish brand and the<br />

best available in the market, we didn’t really have to think twice about going<br />

for Genelec.”<br />

Matti also confesses to being a Genelec fan in his private life, too, with 5.1<br />

system installed at his home and he continues: “I am very pleased that we<br />

got to work on this project with Genelec.”<br />

20<br />

THE QUALITY OF SOUND NEEDS<br />

TO REMAIN CONSTANT IN THE<br />

DIFFERENT SPACES ON DIFFERENT<br />

VOLUME LEVELS.


The space itself seems somewhat challenging for audio, but with separate<br />

systems for different spaces in the restaurant, the end result works well: the<br />

quality of sound needs to remain constant in the different spaces on different<br />

volume levels. As you can imagine, a seven meter high dining hall, cocktail<br />

bar, the cabinets and the terrace outside all require slightly different things<br />

from audio and Genelec offered products to match this exibility requirement<br />

perfectly. The different areas of the restaurant are flexible, too: the cabinets<br />

can be shared to three smaller areas or used as one large space, which<br />

seats up to 60 people.<br />

A Crestron control system for the project was designed by Presson Oy of<br />

Espoo, and audio processing, correction filters and bass management were<br />

achieved using Symetrix Radius processors. Bronda offers a French, Italian,<br />

and Spanish-influenced menu, or just cocktails at the bar – always combined<br />

with excellent sound re-production with Genelec.<br />

THE KIT<br />

OUTSIDE TERRACE<br />

• 4 X AIW25 CEILING MOUNTED<br />

FEATURED GENELEC MODELS<br />

LOUNGE BAR<br />

• 2 X 4020<br />

• 8 X 4040<br />

• 10 X 8000-402W WALL MOUNTS<br />

• 2 X 7070 CEILING MOUNTED<br />

DINING HALL<br />

AIW25<br />

4020<br />

4030<br />

• 10 X 4030<br />

• 10 X 8000-402W<br />

WALL MOUNTS<br />

• 2 X 7060 HIDDEN IN THE<br />

SERVICE STATIONS<br />

BATHROOM HAND WASH AREA<br />

• 2 X 4020<br />

• 2 X 8000-422W WALL MOUNTS<br />

4040<br />

7060<br />

7070<br />

CABINETS<br />

• 8 X 4020<br />

• 8 X 8000-422W WALL MOUNTS<br />

CABINET VIDEO SCREEN<br />

• 2 X 4040<br />

• 2 X 8000-402W WALL MOUNTS<br />

21


22


23


ARTIPELAG<br />

ART INSTITUTION<br />

STOCKHOLM, SWEDEN<br />

24


25


A SPRAWLING ART HALL PROVIDES<br />

A STIFF TEST FOR ANY AUDIO SYSTEM,<br />

BUT GENELEC’S OUTSTANDING PRODUCTS<br />

– ENHANCED BY DIRECTIVITY CONTROL<br />

WAVEGUIDE (DCW) TECHNOLOGY<br />

– HELPED THE IN-HOUSE TEAM<br />

AT ARTIPELAG PROVIDE PRECISE<br />

REPRODUCTION IN THE SPACIOUS<br />

LISTENING ENVIRONMENT.<br />

Surrounded by sparkling coastline and lush green<br />

forestry, the striking Artipelag Art Institution is one of<br />

the largest art galleries in the Stockholm area, having<br />

been founded by owner Björn Jakobson, creator of<br />

the world-famous ”BabyBjörn” baby products company.<br />

Dressed in bevelled pitched-pine planks, and<br />

carefully located between the pine trees and the cliffs<br />

with a view over Baggen’s Bay, the exhibition hall is<br />

in perfect harmony with its beautiful surroundings.<br />

As part of a much-needed audio installation project,<br />

the in-house team at the gallery was tasked with<br />

filling a selection of spacious expanses with clear,<br />

neutral sound in accompaniment to the displays.<br />

26<br />

Inside its 32,000 square feet, Artipelag includes a<br />

vast exhibition room of about 11,000 square feet,<br />

along with four additional exhibition rooms, each designed<br />

with distinctive architectural features. Since<br />

audio was not a part of the initial art institution construction,<br />

the need for a robust retrofit sound system<br />

was crucial. Genelec was chosen as the number<br />

one partner due to its large portfolio of products and<br />

great reputation when it comes to superior audio<br />

quality, reliability and great selection of accessories.<br />

With a large amount of hard surfaces reflecting audio,<br />

the project was not without its challenges. A<br />

small portfolio of Genelec products, including the<br />

8020, 8030, 8040 and 8050, was installed throughout<br />

the art hall, and in the artist space area.


In the latest exhibition – “The Monochrome Symphony” – audio forms a key<br />

component of the experience. Comprising single-coloured constellations of<br />

art, design, fashion and music, Genelec technology is fully utilized as part<br />

of the exhibition, playing tailor-made playlists via Spotify. This provides a<br />

more intense and immersive experience for visitors as they walk from room<br />

to room.<br />

Chief Technical advisor at Artipelag, Johan Von Geijer says, “Genelec was<br />

our first choice, since we needed to place speakers in somewhat difficult<br />

places and challenging areas where we needed a great bass response from<br />

a rather small cabinet. We also have some Genelec speakers hidden under<br />

a dropped ceiling. This works flawlessly due to its great bass response and<br />

great audio quality, even off axis.”<br />

COMPRISING SINGLE-COLOURED<br />

CONSTELLATIONS OF ART, DESIGN,<br />

FASHION AND MUSIC, GENELEC<br />

TECHNOLOGY IS FULLY UTILISED<br />

AS PART OF THE EXHIBITION<br />

27


28


A total of 10 Genelec 8020 speakers were fitted in the project. The Genelec<br />

8020 speaker provides outstanding technical performance in a small physical<br />

footprint, making it an ideal choice for installations where space is at a premium<br />

or when a more modest appearance is desired so as not to overshadow<br />

the environment. The all-aluminium Minimum Diffraction Enclosure (MDE)<br />

and advanced Directivity Control Waveguide (DCW) technologies are carefully<br />

matched with state-of-the art electronics and transducers design. The<br />

8020 also features Genelec Intelligent Signal Sensing (ISS) circuitry which<br />

switches the monitor to standby when no audio input is detected.<br />

Providing additional functionality to the audio setup at the gallery is Genelec’s<br />

8050 monitors, which offer high SPL over a very wide frequency response.<br />

These are used for reference at live music and speech performances at the<br />

gallery, such as release parties. Genelec’s DCW technology ensures wider<br />

usable listening area throughout the gallery, providing a at response both<br />

on- and off-axis. This ensures a clear listening experience for guests in spite<br />

of less-than-ideal speaker placement. The in-house team also appreciated<br />

the ease of installation and flexible mounting options of the speakers, which<br />

will come in useful as the gallery constantly shifts in its layout.<br />

THE KIT<br />

• 10 X 8020<br />

• 6 X 8040<br />

• 8 X 8030<br />

• 2 X 8050<br />

• 1 X F ONE ACTIVE SUBWOOFER<br />

• SEVERAL 8000-435W AND<br />

8000-402W WALL MOUNTS<br />

FEATURED GENELEC MODELS<br />

8020<br />

8030<br />

8040<br />

8050<br />

F ONE<br />

29


LÅNGBRO<br />

VÄRDSHUS<br />

RESTAURANT<br />

STOCKHOLM, SWEDEN<br />

30


31


CELEBRITY CHEF FREDRIK ERIKSSON<br />

UPDATES THE AUDIO SYSTEM AT HIS<br />

STUNNING RESTAURANT WITH THE<br />

INTEGRATOR-FRIENDLY 4000 SERIES<br />

FROM GENELEC.<br />

Långbro Värdshus is a top restaurant<br />

located just outside of Stockholm. Situated<br />

in an architectural and historically<br />

significant villa, it is run by the renowned<br />

Swedish TV chef and author Fredrik<br />

Eriksson, and rightly praised for its excellent<br />

regional cuisine. In line with its quest<br />

for excellence, the restaurant recently<br />

upgraded its audio system and Inexo, a<br />

local custom installer, chose Genelec’s<br />

4000 Series loudspeakers for their clarity<br />

of sound and ease of installation for the<br />

new system.<br />

The Villa has an interesting history, and<br />

has, in its time been a mental health facility<br />

and played host to one of the notorious<br />

figures in 20th century history! The building has a traditional interior<br />

which has now been completely renovated. Fredrik has been running Långbro<br />

Värdshus since 2005 and is an award-winning chef and restaurateur,<br />

he is an important ambassador both for Sweden and Swedish food and is<br />

primarily known for being a celebrity TV chef and the author of several books.<br />

The new interior design features a quiet and understated aesthetic that focuses<br />

on natural materials and traditional craftsmanship. Modern technology<br />

INEXO CHOSE GENELEC’S<br />

4000 SERIES LOUDSPEAKERS<br />

FOR THEIR CLARITY OF<br />

SOUND AND EASE OF<br />

INSTALLATION FOR THE<br />

NEW SYSTEM.<br />

32


also has its place in the restaurant and as part of the refurbishment it was<br />

decided that the outdated, big and bulky, audio system separates would be<br />

replaced with something sleek and contemporary. Magnus Koff, the owner<br />

of Inexo has designed a system that has streamlined the audio hardware<br />

and improved the sound quality and functionality immeasurably.<br />

“The restaurant interior is understated and stylish and the old audio system<br />

just didn’t fit in with that look,” says Magnus. “The old amplifiers and<br />

mixers sat on the bar counter, and not only big and awkward looking they<br />

didn’t sound great either. Our first job was to get rid of those and the new<br />

system, which features the Genelec 4000 Series loudspeakers, is immeasurably<br />

better sounding and integrates beautifully into the refined interior of<br />

the restaurant.<br />

The new audio system in the restaurant inside Långbro has four separate<br />

audio zones which are individually controlled by a Dbx ZonePro. The Zone-<br />

Pro comes complete with both wired volume adjustment and SourceSelect<br />

panels behind the bar. The music content is sourced and through an iPad<br />

which makes selecting and changing the various playlists for different meal<br />

services, simple and easy for the staff. The Genelec 4000 Series was chosen<br />

for its the excellent performance that is achievable from a monitor with<br />

33


34


THE END RESULT SOUNDS<br />

SUPERB AND FREDRIK AND<br />

HIS STAFF ARE MORE THAN<br />

DELIGHTED WITH THE RESULTS.<br />

such a compact size. The speakers are also fitted with a set of dip switches<br />

that Inexo were able to use to compensate for room environment effects<br />

on audio quality.<br />

“With the dip switch calibration options we were able to align, the room,<br />

speaker and listener in perfect harmony”, adds Magnus. “Each zone is different<br />

in the restaurant but we were able to minimise any coloration effects<br />

from the restaurant environment. The end result sounds superb and Fredrik<br />

and his staff are more than delighted with the results.”<br />

The 4000 speakers also help to boost the restaurant’s green energy credentials<br />

with the integrated Intelligent Signal Sensing (ISS) Autostart<br />

function. This feature places the amplifier in standby mode if an input signal<br />

has not been detected for approximately one hour. The power consumption<br />

is thereby reduced to typically less than 0.5 watts, and playback will automatically<br />

resume once an input signal is detected from the source.<br />

Furthermore, with the 4000 Series there are a range of speaker mounting<br />

accessories which were extremely useful during the installation process.<br />

With both swivel and tilt options the mounts allow the audio output to be<br />

pointed in the desired direction for best results. Furthermore, as the 4000<br />

Series are active speakers with integrated amplifier, no additional external<br />

amplifier is needed which reduces bulk, which is essential in environments<br />

where space is at a premium.<br />

THE KIT<br />

• 16 X 4010<br />

• 16 X 8000-422W<br />

FEATURED GENELEC MODELS<br />

4010<br />

35


THE RIFF<br />

BAR<br />

HELSINKI, FINLAND<br />

36


37


HELSINKI IS WELL KNOWN FOR ITS<br />

EXCELLENT NIGHTLIFE AND VIBRANT<br />

AND EXCITING ROCK BAR SCENE. ONE OF<br />

THE NEWEST TO BARS TO OPEN IN THE<br />

CITY IS THE RIFF. NOT ONLY IS THE RIFF A<br />

GREAT VENUE WITH A PERFECT CENTRAL<br />

LOCATION, BUT IT IS ALSO CO-OWNED BY<br />

JUSSI 69, A MEMBER OF THE 69 EYES, ONE<br />

OF FINLAND’S BEST KNOWN ROCK BANDS.<br />

With such an illustrious name at the helm and the music offering being<br />

such a key attraction for the venue, special consideration was given to the<br />

choice of audio system, especially the type of loudspeaker required. Jussi<br />

69 recognised that the venue’s success would hinge on this choice and<br />

his team chose the Genelec 4000 Series as the loudspeaker with the right<br />

combination of performance and looks for the venue.<br />

The Riff is in central Helsinki at Iso Roba 3 and has been designed as the<br />

perfect after party venue, as well as a fresh space for the rock-loving Helsinki<br />

crowd to hang out during the day and evening. The Jussi 69’s partners in<br />

the venture are Veikka Moilanen and Oskari Kovalainen, two familiar faces<br />

from the Helsinki bar scene. Already a radio host Jussi 69 is excited about<br />

branching out into bar ownership: “I have toured excessively and visited rock<br />

clubs from Osaka to Texas and back,” he says.<br />

“This experience means I know what makes a rock bar work. Owning this<br />

bar has been my longtime dream, and I planned this for quite some time<br />

with my colleagues, Veikka and Oskari. We found the perfect location in the<br />

heart of Helsinki where you can hear the best sounds in the city, played loud<br />

and clear through Genelec speakers.”<br />

“WE FOUND THE PERFECT LOCATION<br />

IN THE HEART OF HELSINKI WHERE<br />

YOU CAN HEAR THE BEST SOUNDS IN<br />

THE CITY, PLAYED LOUD AND CLEAR<br />

THROUGH GENELEC SPEAKERS.”<br />

38


Music and sound systems are integral to the success of a rock bar and the<br />

owners did their homework on the available solutions. Consideration was<br />

given to the role the music system would have to play in the life of the venue.<br />

The system would need to provide background music during the day for a<br />

more relaxed vibe, and then during the evening crank things up for the busy<br />

night-times when the bar would be more crowded with punters. This would<br />

mean higher volumes at busy times but the owners did not want to lose<br />

any sound clarity at the higher volumes. The Genelec solution stood out, as<br />

Oskari Kovalainen, one of the co-owners of the bar relates:<br />

“As a management team we’ve all had experience of visiting and enjoying<br />

a wide variety of rock bars. For obvious reasons music plays a great part<br />

in the offering of this type of bar. One of the drawbacks with many of these<br />

places is at times the punters like the music loud and sometimes this increase<br />

in volume comes at the sacrifice of sound reproduction quality. We<br />

definitely didn’t want to go down that route. With the Genelec system we<br />

have a system that is crystal clear at all sound levels, whether chilling out<br />

during the daytime, or cutting through the noisy evening crowd. This means<br />

we have managed to attract a mature, discerning, and loyal customer base<br />

that appreciates good music in great surroundings.<br />

The Riff interior is decorated with memorabilia from Jussi 69’s long rock<br />

music career with many guitars, posters and other items displayed on the<br />

walls. There is also a VIP room, the Hate Lounge which is regularly used by 39


40


THE FINISHED SYSTEM BLENDS<br />

PERFECTLY INTO THE ROCK BAR<br />

ENVIRONMENT WHILE ENSURING<br />

FANTASTIC AUDIO QUALITY DURING<br />

THE DAY AND FROM DUSK TILL DAWN.<br />

many bands gigging in the city, not least, the legendary Children of Bodom<br />

who are regulars at the bar.<br />

The audio system in the Riff has two separate audio zones, one for the main<br />

bar and another for the Hate Lounge, both of which are individually controlled<br />

from a DJ mixing desk, with sources including CDs and a Mood Media<br />

system located behind the bar. Genelec 4040 speakers in black to match<br />

the décor, are installed throughout the main bar, with a pair also installed in<br />

the Hate Lounge. The integral set of dip switched on each speaker speakers<br />

were used to compensate for any room environment effects on audio<br />

quality. The finished system blends perfectly into the rock bar environment<br />

while ensuring fantastic audio quality during the day and from dusk till dawn.<br />

The 4000 Series features a range of speaker mounting accessories which<br />

were extremely useful during the installation process. With both swivel and<br />

tilt options the mounts have allowed the audio output to be pointed in the<br />

desired direction for best results. Furthermore, as the 4000 Series are active<br />

speakers with integrated amplifier, no additional external amplifier was<br />

needed which helped to integrate the system into the bar environment where<br />

space is at a premium.<br />

THE KIT<br />

• 10 X 4040<br />

FEATURED GENELEC MODELS<br />

4040<br />

41


GATORADE<br />

CENTER<br />

SPORTS ARENA<br />

TURKU, FINLAND<br />

42


43


FOUNDED IN 1922, HC TPS IS ONE OF THE FINEST<br />

SPORTS CLUBS IN FINLAND. BASED IN TURKU,<br />

THE OLDEST CITY IN FINLAND AND THE COUNTRY’S<br />

GATEWAY TO EUROPE, THE TEAM HAS WON THE<br />

FINNISH ICE HOCKEY CHAMPIONSHIP 11 TIMES SINCE<br />

1956, AND IS THE MOST SUCCESSFUL TEAM SINCE<br />

THE FOUNDING OF THE SM-LIIGA IN 1975.<br />

With such home-grown hockey talents including Olympic greats and NHL<br />

all-stars Miikka Kiprusoff, Saku Koivu and Mikko Koivu, the club’s history is<br />

steeped in excellence. At the team’s home in the 11,820 capacity Gatorade<br />

Center, the organisation hoped to complement its current roster of talented<br />

ice hockey stars with an equally gifted home-grown audio setup.<br />

The Gatorade Center initially received the Genelec treatment in 2015, becoming<br />

the first ice arena in Finland to utilise them. Integrator HifiStudio<br />

installed 12 Genelec 4040A and 4 Genelec 4030A loudspeakers in the sports<br />

bar and in the players’ locker room areas. Having received the seal of approval<br />

from the players, the performance of the speakers delivered above<br />

all expectations.<br />

“We were very impressed by the sound,” says Mika Eskola, CEO of HC TPS<br />

Turku says. “During the week, you could hear what the players were playing<br />

in the locker rooms from all over what is a large arena. It’s amazing that you<br />

can get so much power and clarity from such compact loudspeakers. We<br />

want the best for this organisation, and to do that you need to work with<br />

the best in the business, and that is what we did with Genelec. We were so<br />

happy with them that we decided to get some more Genelec speakers for<br />

the rest of the arena.”<br />

44<br />

HifiStudio came back a year later to install 25 4030A speakers in restaurant<br />

and seating areas around the arena, which are used during ice hockey<br />

matches as well as at concerts and other events. Integrator Antti Vuorilahti<br />

at HifiStudio says “The customer wanted to have a setup with great brand<br />

image and sustainable products from Finland. We wanted to provide the<br />

best possible solution with the given requirements, which is why we went<br />

for Genelec. Genelec is one of our most important brands and partners with<br />

HifiStudio. The products are sustainable, good looking and sounding, and<br />

the brand is very well known in Finland. The setup is made for ease to use,<br />

so all of the users can enjoy it. The sound is suitable for both loud and quiet<br />

listening so it is convenient for all different kinds of events.”


45


46


47


48


49


50


THE TEAM’S FAMOUS BLACK<br />

AND WHITE COLOURS HAVE<br />

ALSO BEEN TRANSFERRED<br />

TO THE GENELEC SPEAKERS.<br />

The team’s famous black and white colours have also been transferred to the<br />

Genelec speakers, with a customised two-tone speaker design to match the<br />

jersey and logo synonymous with TPS – a clever idea from Antti at HifiStudio.<br />

He adds “The Genelec factory was more than happy to produce these for<br />

our customer. This project and the colouring are quite unique, so this is a<br />

win-win situation for everyone.”<br />

The speakers have been used extensively in a variety of different scenarios,<br />

delivering excellent sound quality. Mika Eskola at HC TPS Turku adds “All<br />

kinds of music gets played on them – we often hear the players playing heavy<br />

rock music and rap, but also much quieter music is sometimes played on the<br />

speakers, in the restaurants for example. They have always sounded great,<br />

with anything from Rammstein to soft piano music. It’s brilliant that they can<br />

handle that variety with no problems.”<br />

The Genelec 4030 and 4040 are compact and powerful two-way active<br />

loudspeakers designed for indoor commercial and professional installations.<br />

All models contain an integrated amplification unit comprising an active electronic<br />

crossover, overload protection circuitry and two power amplifiers, one<br />

for each driver.<br />

THE KIT<br />

• 2 X G ONE<br />

• 29 X 4030<br />

• 12 X 4040<br />

FEATURED GENELEC MODELS<br />

G ONE 4030 4040<br />

51


EM SHERIF<br />

RESTAURANT<br />

DUBAI, UNITED ARAB EMIRATES<br />

52


53


EM SHERIF IS A DISTINGUISHED<br />

FINE-DINING ORIENTAL RESTAURANT<br />

THAT OFFERS UNIQUE, AUTHENTIC<br />

LEBANESE CUISINE. THE RESTAURANT<br />

AIMS TO BRING BACK FORGOTTEN<br />

TRADITIONAL FLAVOURS AND PROVIDE<br />

ITS GUESTS WITH AN UNSURPASSED<br />

FIRST CLASS DINING EXPERIENCE.<br />

The restaurant aims to bring back forgotten traditional flavours and provide<br />

its guests with an unsurpassed first class dining experience. The latest Em<br />

Sherif restaurant opened in downtown Dubai – overlooking the Burj Khalifa<br />

– and acoustics consultancy firm 21dB was tasked with installing a sound<br />

system that was able to provide an optimum audio experience for both live<br />

and recorded music in the opulent dining space. The company chose Genelec<br />

speakers as part of an intricate audio solution befitting of the restaurant’s<br />

sensory splendour.<br />

The spacious indoor expanse, high ceiling, and large glass façade were<br />

considerable obstacles to designing an effective sound system which had to<br />

be smartly integrated to provide high-quality music and an optimum acoustic<br />

experience. The client also required a clean aesthetic so as not to detract<br />

from the luxurious décor which was designed to resemble an antique oriental<br />

mansion. In order to achieve this, the subwoofers needed to be hidden<br />

from sight completely, and the visible speakers needed to blend in with the<br />

background as much as possible.<br />

In order to tackle the challenging acoustic environment, 21dB specified a<br />

seamless porous sound absorber to be installed across some parts of the<br />

ceiling in order to reduce the reverberation times, which could not have been<br />

achieved with just soft furnishings and curtains alone. The ceiling is ornately<br />

decorated with attractive cornices and gold leaf decoration, so special considerations<br />

had to be made to ensure that the absorber did not hinder the<br />

attractive aesthetic.<br />

54<br />

VISIBLE SPEAKERS NEEDED TO<br />

BLEND IN WITH THE BACKGROUND<br />

AS MUCH AS POSSIBLE.


55


56


57


A Genelec system was chosen from distributor Eltek, and a total of 19<br />

Genelec 4040A installation loudspeakers were ordered in white and painted<br />

by an artist in a shaded light blue finish to blend into the restaurant’s décor.<br />

The seven Genelec 7070a subwoofers were either hidden in custom made<br />

perforated boxes or recessed into the floor with a steel grille on top, which<br />

was made possible thanks to the floor thickness.<br />

“We have used Genelec speakers many times before, and we have always<br />

been impressed with their performance, and often received excellent feedback”,<br />

says Fouad Bechwati, Principal of 21dB.<br />

“WE HAVE USED GENELEC SPEAKERS<br />

MANY TIMES BEFORE, AND WE HAVE<br />

ALWAYS BEEN IMPRESSED WITH<br />

THEIR PERFORMANCE, AND OFTEN<br />

RECEIVED EXCELLENT FEEDBACK.”<br />

58


“WE FELT THAT THE COMBINATION<br />

OF THE ACOUSTIC TREATMENT AND<br />

THE GENELEC SPEAKERS WOULD<br />

DELIVER THE BEST POSSIBLE<br />

SOLUTION FOR THE CLIENT.”<br />

“As acoustic consultants for the project, we felt that the combination of<br />

the acoustic treatment and the Genelec speakers would deliver the best<br />

possible solution for the client. Another consideration was the fact that the<br />

restaurant usually has a live band playing every few days. With Genelec being<br />

used extensively in music studios as a result of their fantastic reproduction,<br />

we knew their qualities for this application, and felt that they were the best<br />

choice for the job.”<br />

Having dramatically improved the acoustic environment, the Genelec speakers<br />

provide a crisp and clean sound which can be played at any level whilst<br />

still maintaining the same level of definition in the music. Whenever live bands<br />

perform – usually traditional Arabic music – the sound from the speakers is<br />

natural and precise, delivering the best possible experience to diners. The<br />

sound system is a perfect accompaniment to the restaurant’s stunning food,<br />

service and ambience, and it helps the luxurious Em Sherif to distinguish<br />

itself as ‘A Landmark in Authentic Oriental Cuisine’.<br />

THE KIT<br />

• 19 X 4040<br />

• 7 X 7070<br />

FEATURED GENELEC MODELS<br />

4040 7070<br />

59


SPRITMUSEUM<br />

MUSEUM<br />

STOCKHOLM, SWEDEN<br />

60


61


THE MUSEUM OF SPIRITS IS A VENUE<br />

THAT IS DEDICATED TO SWEDEN’S<br />

RELATIONSHIP WITH ALCOHOL, HOUSED<br />

IN TWO 18TH CENTURY NAVAL BUILDINGS.<br />

The museum covers the history, manufacture and consumption of all kinds<br />

of alcoholic drinks, traditions, drinking songs, food and every other kind of<br />

drink-related experience. To maximise authenticity, there is also the opportunity<br />

to sample various liquors during your visit. Multimedia displays and a<br />

custom-created audio soundtrack play an important role in the experience.<br />

To enhance the quality of the audio system the venue has recently benefited<br />

from a new installation of Genelec 4000 Series loudspeakers.<br />

The Museum of Spirits is located on the island of Djurgården in central<br />

Stockholm and the exhibits focus on the Swedish people’s ‘bittersweet’<br />

relationship with alcohol. The museum takes the visitor on an unforgettable<br />

journey from pain to pleasure, from park bench to cocktail party, based on<br />

art, scenery, experience, scents, and tastes. Visitors are able to relax on a<br />

park bench, hang in the bar and partake in the pain and pleasure, enjoyment,<br />

hangovers, light and dark, warmth and cold – all a familiar part of the<br />

experience of alcohol. Since 2008 the museum has also been home to the<br />

Absolut Art Collection, which consists of 850 works of art created by 550<br />

artists, between the years 1986 and 2004.<br />

Since the idea of the museum is to affect the visitor in a totally immersive<br />

way, the audio must be equally clear and precise at both high and low<br />

volume levels. Transpond, a Swedish production company specialising in<br />

museums and other spaces, worked closely with the museum on making<br />

the creative ideas a reality. The client was looking for a versatile audio system<br />

that could easily integrate with the museum environment and various<br />

exhibits. Key considerations were budget, so value for money was important,<br />

and maintenance considerations.<br />

THE CLIENT WAS LOOKING FOR<br />

A VERSATILE AUDIO SYSTEM THAT<br />

COULD EASILY INTEGRATE WITH<br />

THE MUSEUM ENVIRONMENT<br />

AND VARIOUS EXHIBITS.<br />

62


63


64


65


66


67


“Various solutions were considered, including passive system solutions, but<br />

Genelec was considered the best value for money and, all things considered,<br />

ended up being cheaper in comparison to alternatives,” says Pontus<br />

Jönsson, system integrator at Transpond.<br />

One thing that made Genelec stand apart was the ability for the loudspeakers<br />

to run continuously and stably for long periods of time – an essential requirement<br />

for a popular visitor attraction with long opening hours. The system<br />

also stood up to the challenge of the integrating a new audio system into a<br />

traditional building. In this respect, Genelec’s wide range of accessories was<br />

very useful, especially for optimum mounting and positioning of the speakers<br />

on the buildings’ structural wooden beams.<br />

68<br />

“VARIOUS SOLUTIONS WERE<br />

CONSIDERED, INCLUDING<br />

PASSIVE SYSTEM SOLUTIONS,<br />

BUT GENELEC WAS CONSIDERED<br />

THE BEST VALUE FOR MONEY.”


THE COMPLETE SYSTEM IS<br />

CONTROLLED WITH AN E:CUE<br />

IPAD INTERFACE MAKING IT<br />

SIMPLE AND INTUITIVE TO USE.<br />

Other areas also benefited from the Genelec loudspeakers including the<br />

venue reception and public restaurant. The complete system is controlled<br />

with an e:cue iPad interface making it simple and intuitive to use. e:cue<br />

software also simplified the programming of scenes, control sequences and<br />

system configuration. Media output and playback is via BrightSign network<br />

media players.<br />

The Genelec 4000 Series are compact and powerful two-way active loudspeakers<br />

designed for indoor commercial and professional installations. All<br />

models contain an integrated amplification unit comprising an active electronic<br />

crossover, overload protection circuitry and two power amplifiers – one for<br />

each driver. This saves on rack space, a valuable commodity in fixed audio<br />

visual applications.<br />

THE KIT<br />

• 37 X 4020<br />

• 12 X 8010<br />

• 6 X 8030<br />

• 2 X 8040<br />

• 2 X F ONE<br />

• 50 X MIXED ACCESSORIES<br />

FEATURED GENELEC MODELS<br />

4020<br />

8010<br />

8030<br />

8040<br />

F ONE<br />

69


RICO<br />

RESTAURANT<br />

LINKÖPING, SWEDEN<br />

70


71


72


73


74


75


AFTER AN EXTENSIVE SIX-MONTH<br />

RENOVATION PROCESS, RICO OPENED<br />

ITS DOORS EARLIER THIS YEAR TO AN<br />

OVERWHELMINGLY POSITIVE RECEPTION.<br />

Diners have relished the Linköping restaurant’s attractive<br />

décor, relaxed ambience and fresh produce,<br />

with a keen focus on locally sourced meats. A host of<br />

Genelec 4020s, 4030s and 4040s have been installed<br />

across the premises, which deliver audio clarity to<br />

accompany the restaurant’s delicious food and stylish<br />

surroundings.<br />

With sound playing a key role in creating an inviting<br />

restaurant atmosphere, it was important to establish an<br />

environment at just the right audio levels; low enough<br />

so that it did not disturb conversations, while still<br />

keeping the environment lively and energised. Stockholm-based<br />

system integrator Watt & Volt took care<br />

of the audio installation and sales. Opting for Genelec<br />

loudspeakers, Carl Ingler of Watt and Volt said:<br />

“We were looking for a solution which delivered high<br />

quality sound with good looks, low maintenance and<br />

high reliability. This was of particular importance in this<br />

install, because the speakers are used for large parts<br />

of the day, on every day of the week. We’ve been<br />

delighted with the performance of the 4000 series,<br />

which deliver great range across the restaurant at low,<br />

medium and high levels.”<br />

“WE WERE LOOKING FOR A<br />

SOLUTION WHICH DELIVERED<br />

HIGH QUALITY SOUND<br />

WITH GOOD LOOKS,<br />

LOW MAINTENANCE<br />

AND HIGH RELIABILITY.”<br />

76


Spacious dining areas can often prove to<br />

be tricky acoustic environments, and it can<br />

be difficult to ensure an even distribution<br />

of sound. In order to combat this, the firm<br />

specified a generous quantity of speakers<br />

so that they could be run at low volume<br />

during lunch and dinner time. This has<br />

led to significantly improved sound, with<br />

wider dispersion. As an additional benefit,<br />

the larger number of speakers has<br />

also meant that when playing at high volume,<br />

noise pollution was also reduced to<br />

Rico’s neighbours. DIP switches were also<br />

used to make precise local adjustments<br />

throughout the restaurant without having<br />

to add more DSP power. All of the staff have been delighted with the overall<br />

sound quality, being particularly impressed with how much bass the system<br />

can handle, with no additional subwoofers installed.<br />

The Genelec 4020, 4030 and 4040 are compact and powerful two-way<br />

active loudspeakers designed for indoor commercial and professional installations.<br />

All models contain an integrated amplification unit comprising an active<br />

electronic crossover, overload protection circuitry and two power amplifiers,<br />

one for each driver. With no need for external amplifiers, the 4000 series<br />

delivers great performance and value in an elegant solution.<br />

THE KIT<br />

BAR<br />

• 2 X 4040<br />

FEATURED GENELEC MODELS<br />

CHAMBRE SEPARÉE<br />

• 2 X 4030<br />

RESTAURANGEN<br />

• 9 X 4020<br />

4020 4030 4040<br />

77


SPR<br />

ATHLETE<br />

FACTORY<br />

GYM<br />

STOCKHOLM, SWEDEN<br />

78


79


A POWERFUL BLEND OF GENELEC<br />

PRODUCTS DELIVERS EXEMPLARY<br />

AUDIO PERFORMANCE AT A LEADING<br />

MARTIAL ARTS GYM IN SWEDEN.<br />

The SPR Athlete Factory is a premium gym which specialises in martial arts<br />

such as Brazilian Jiu-jitsu, Muay Thai and MMA in Södermalm, the heart of<br />

upmarket Stockholm. Founder Waldo Zapata is vastly experienced in these<br />

explosive disciplines, having worked professionally with martial arts and functional<br />

training for the last 20 years, as well as being a BJJ black belt and<br />

accomplished pro MMA coach. The stylish premium gym has been fitted<br />

with an array of Genelec products, providing crystal-clear audio throughout<br />

its expansive space.<br />

“Our primary objective was to ensure a consistently good audio performance<br />

throughout the building,” says Morgan Askeholt, integrator at MA<br />

Ljud&Bild. “As is often the case with any retrofit, the positioning of some of<br />

the speakers was not perhaps as we would’ve liked. We chose Genelec,<br />

as with its Directivity Control Waveguide technology we were able to deliver<br />

a at frequency response, to ensure that sound was excellent both on- and<br />

off-axis. This gave us the consistency that we were striving for, which is vital<br />

for a space such as the SPR Athlete Factory. As with any gymnasium, the<br />

acoustic environment is a challenging one, and this was further exacerbated<br />

by a large amount of hard, reflective surfaces, including stone. Thankfully,<br />

with the Genelec products we carefully selected, we were able to overcome<br />

these challenges, and provide an outcome that client and customers are<br />

delighted with.”<br />

More than 12 ‘zones’ have been set up on the premises, facilitated via Sonos<br />

CONNECT players. Mono summing adapters were used with every Sonos<br />

player in order to provide a mono signal to all Genelec speakers. As the<br />

Sonos CONNECT does not have a designated subwoofer out, Genelec’s<br />

subwoofer bass management was able to solve this acoustic challenge.<br />

The end result meant that music was able to be easily streamed and played<br />

in different zones throughout the entire Genelec speaker setup, providing<br />

outstanding audio clarity and precision.<br />

80<br />

THE STYLISH PREMIUM GYM<br />

HAS BEEN FITTED WITH AN ARRAY<br />

OF GENELEC PRODUCTS.


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In the gym area, Genelec 4040A active loudspeakers were installed. Thanks<br />

to the ample bass provided by the loudspeakers, there was no need to install<br />

additional subwoofers, saving space and ensuring a more streamlined setup.<br />

The phoenix-type connectors made installation straightforward, allowing<br />

them to be daisy-chained together.<br />

In the juice/coffee bar, Genelec 4020B speakers were installed, supported<br />

by a 7040A subwoofer. The compact 4020B active loudspeaker shares the<br />

same design with the Genelec 8000 Series monitors, with its controlled directivity<br />

simplifying installation in many types of acoustic environments. The<br />

coffee served in the bar even matches Genelec’s own development and environmental<br />

values, being sourced from a sustainable, eco-friendly Brazilian<br />

farm, and then roasted and delivered by local firm Kersh Coffee Roastery.<br />

“For the juice and coffee bar area, we decided that active speakers were the<br />

ideal choice,” adds Morgan. “We found that they were able to provide more<br />

than sufficient power within the space limitations, with no need for an additional<br />

amplifier. The 4020Bs are perfectly complemented by the subwoofer,<br />

which provides high output in a small footprint, and is ideal for the space.”<br />

The compact and stylish Genelec 4020B active loudspeaker shares the<br />

same superior design with the Genelec 8000 Series monitors. Its controlled<br />

directivity allows the system to be easily installed in many types of acoustic<br />

environments, providing outstanding sound coverage.<br />

THE KIT<br />

• 10 X 4040<br />

• 6 X 4010<br />

• 6 X 4020<br />

• 1 X 7040<br />

FEATURED GENELEC MODELS<br />

4010 4020<br />

4040<br />

7040<br />

83


GAMLA<br />

RIKSARKIVET<br />

MUSEUM<br />

STOCKHOLM, SWEDEN<br />

84


85


DESIGNED BY ARCHITECT AXEL F NYSTROM,<br />

GAMLA RIKSARKIVET WAS THE SWEDISH<br />

GOVERNMENT’S OFFICIAL ARCHIVE, HOUSING<br />

DOCUMENTS OF GREAT HISTORICAL IMPORTANCE.<br />

ONCE THE TALLEST BUILDING IN STOCKHOLM, THE<br />

PREMISES IS NOW RUN BY STUREPLANSGRUPPEN<br />

– SWEDEN’S LARGEST ENTERTAINMENT GROUP.<br />

Located in Riddarholmen, the Brick Romanesque structure is a unique example<br />

of a late 1800s institution building, and one of the few remaining in<br />

Europe. Now repurposed to offer tours as well as an array of party, event<br />

and conference spaces, Gamla Riksarkivet lives on after its official closure<br />

as an archive in 1968.<br />

Originally without electricity, the building incorporated vast windows into its<br />

design in order to allow natural light to flood in during the day. Such was<br />

its importance, the building was built on a base of cast iron to increase fire<br />

safety, with cast-iron column supports, iron bookshelves, steel doors and<br />

sandstone frames and sills. With this plethora of harsh reflective surfaces<br />

creating a tough audio environment, the client sought a great-sounding retrofit<br />

installation with a small, unobtrusive footprint so as not to detract from<br />

the building’s striking interior. Integrator Jouni Niemi of 08audio was handed<br />

the challenging task of delivering an audio installation, who chose Genelec’s<br />

4000 series as part of the solution.<br />

“This fantastic building initially presented numerous acoustic issues to us”,<br />

says Jouni. “As with any old building, we were restricted with our ability to<br />

place speakers optimally. With so many hard surfaces, this further compounded<br />

the challenge of ensuring consistently clean and neutral sound<br />

throughout the install. With the installed Genelec 4030Bs, we were able to<br />

use Low Cut on DIP switches instead of using Equalization external processing,<br />

allowing us to achieve a flat and consistent frequency response in each<br />

speaker, without additional equipment.”<br />

86<br />

INTEGRATOR JOUNI NIEMI OF<br />

08AUDIO WAS HANDED THE<br />

CHALLENGING TASK OF DELIVERING<br />

AN AUDIO INSTALLATION, WHO<br />

CHOSE GENELEC’S 4000 SERIES<br />

AS PART OF THE SOLUTION.


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Genelec’s, Directivity Control Waveguide (DCW) technology ensured crisp,<br />

accurate sound both on and off axis, which proved ideal for the purposes<br />

of the installation. Thanks to the powerful bass response of the Genelec<br />

speakers, there was no need for any subwoofers in most areas, ensuring a<br />

more subtle installation with a reduced footprint, as well as saving on outlay<br />

for additional subwoofers. <strong>Volume</strong>s are able to be set individually in each<br />

speaker’s locality thanks to the volume control function on the back of the<br />

speakers. As a result of this, the client is able to decide in which areas the<br />

speakers should play louder, providing an additional layer of customisation.<br />

Audio transport and control is handled by a BiAmp Nexia DSP system. The<br />

internal system design is completely user definable via PC software, and<br />

can be controlled via dedicated software screens, RS-232 control systems,<br />

as well as with a variety of optional remote control devices including an iOS<br />

App. Each room has its own simple, intuitive interface for the staff and can be<br />

installed and configured to meet the unique needs of a particular application.<br />

The device connects via standard CAT-5/6/7 cabling and is powered over<br />

Ethernet. Power for the Genelec speakers was taken from the three-circuit<br />

lighting track system in every room. Genelec’s accessories were able to fit<br />

in the most challenging situations presented by the building’s conservation<br />

areas, which helped to saved time, effort and ultimately money spent on the<br />

installation. The overall outcome is an unobtrusive audio solution fit for the<br />

building’s rich cultural heritage – delivering precise, crystal-clear sound to<br />

be enjoyed for generations to come.<br />

THE KIT<br />

• 24 X 4030<br />

• 2 X 4040<br />

FEATURED GENELEC MODELS<br />

4030 4040<br />

89


SANOMA<br />

MEDIA COMPANY HEADQUARTER<br />

HELSINKI, FINLAND<br />

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SANOMA IS THE LEADING CONSUMER<br />

MEDIA COMPANY IN FINLAND AND THE<br />

NETHERLANDS. THROUGH A BROAD<br />

RANGE OF SERVICES ACROSS A RANGE<br />

OF MEDIA PLATFORMS WHICH INCLUDE<br />

ONLINE, PRINT, RADIO AND TELEVISION,<br />

THE COMPANY SERVES MULTIPLE<br />

CHANNELS IN THE ENTERTAINMENT<br />

AND LEARNING SECTORS.<br />

Based in Helsinki, the company has recently acquired a new building in the<br />

city. The new location brings together separate parts of the business into<br />

one state-of-the-art location. The project involved a substantial refurbishment<br />

and complete refit of all fixtures and fittings, as well as a new interior design<br />

scheme. There is also a new audio visual system in key areas of the building<br />

featuring Genelec 4000 Series loudspeakers.<br />

The history of the Sanoma business goes back to the birth of the Päivälehti<br />

newspaper in 1899 and includes many landmarks in its history including<br />

the more recent acquisition of SBS Broadcasting in 2011. In Finland, the<br />

company has undergone a transformation in its operations and the new<br />

headquarters is a reflection of the new direction in which the business is<br />

heading. With communication in its widest sense being an important part of<br />

the business, the company wanted to make sure that its new audio visual<br />

92


installation fitted in with its needs both now and in the future. The fast-growing<br />

Helsinki- based systems integration company, 4Business was chosen to<br />

transform this vision into reality.<br />

4Business has a background in custom installation in the residential sector<br />

and has now grown its expertise into the commercial sector. This broad<br />

range of integration and project management experience was invaluable<br />

when taking on the Sanoma project, as Tuomas Immonen, Head of Sales<br />

and Marketing at 4Business relates: “We were really excited to take on the<br />

Sanoma project but at the same time, we were also aware that there would<br />

be some substantial project management challenges involved. The company<br />

was relocating from two buildings into this one new property and we were<br />

working to a tight timescale. This meant we had to make sure that everything<br />

went smoothly because as soon as the workforce moved in the audio visual<br />

system would need to be up and running without delay.”<br />

THE COMPANY WANTED TO<br />

MAKE SURE THAT ITS NEW AUDIO<br />

VISUAL INSTALLATION FITTED IN<br />

WITH ITS NEEDS BOTH NOW<br />

AND IN THE FUTURE.<br />

93


The first task of the installation was to get in all the cabling into the seventy<br />

rooms which included a mixture of conference and meeting rooms. 4Business<br />

also installed ‘Through-Desk’ mounted AV connection boxes which<br />

were flush mounted into table tops to provide discreet, out-of-the-way storage.<br />

There are ports for a wide range of AV inputs and outputs as well as<br />

retractable cables for connecting a wide range of devices. The larger meeting<br />

rooms have been designed as large presentation spaces and there are<br />

smaller rooms for video conferencing and other collaborative work tasks.<br />

Genelec loudspeakers are installed in seventy rooms throughout the building.<br />

This includes the open plan reception area which features a pair of Genelec<br />

4030B loudspeakers to complement the large format display that provides<br />

rolling news and company content for visitors and staff. The area was also<br />

used for the cocktail party held to celebrate the opening of the building.<br />

Pairs of Genelec 4030Bs are also used in the larger conference spaces<br />

alongside at panels displays. 4030B is an extremely compact two way active<br />

loudspeaker designed for fixed installations. As an active loudspeaker, it contains<br />

drivers, power amplifiers, active crossover filters and protection circuitry.<br />

“WE HAVE BEEN REALLY PLEASED<br />

WITH THE PERFORMANCE OF<br />

THE 4030BS IN THE LARGER<br />

PRESENTATION ROOMS.”<br />

94


The MDE (Minimum Diffraction Enclosure) loudspeaker enclosure is made<br />

of die-cast aluminium and shaped to reduce edge diffraction. Combined with<br />

the advanced Directivity Control Waveguide the design provides excellent<br />

frequency balance whatever the environment. Each 4030B is supplied with<br />

an integrated amplifier unit, mains cable, a 5-pin euroblock connector for<br />

audio signal, plus a range of mounting solutions for maximum versatility.<br />

“We have been really pleased with the performance of the 4030Bs in the<br />

larger presentation rooms”, says Tuomas Immonen. “The sound quality is<br />

perfect for the corporate environment and even at high volumes the clarity is<br />

maintained. In the smaller rooms, the compact 4020Bs have also performed<br />

extremely well and the client is delighted with the results.”<br />

In some of the smaller video conferencing rooms the 4020Bs are mounted<br />

in pairs either side of the display on specially designed, custom mounts. The<br />

4020B designed for this type of challenging installation, especially where<br />

space is compromised. The compact and stylish Genelec 4020B active<br />

loudspeaker shares the same superior design as the Genelec 8000 Series<br />

monitors. Its controlled directivity allows it to be easily installed in all types<br />

of acoustic environment.<br />

The finished installation demonstrates what can be achieved when companies<br />

at the forefront of their respective fields come together on a project.<br />

THE KIT<br />

• 8 X 4030<br />

• 80 X 4020<br />

FEATURED GENELEC MODELS<br />

4020 4030<br />

95


ESPOO<br />

SCHOOLS<br />

SCHOOL BUILDINGS<br />

ESPOO, FINLAND<br />

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A TRIO OF SCHOOLS HAVE<br />

UPGRADED THEIR SOUND WITH<br />

THE HELP OF GENELEC’S 4000<br />

SERIES LOUDSPEAKERS.<br />

A trio of schools have upgraded their sound with the help of Genelec’s 4000<br />

series loudspeakers. More than 200 Genelec 4010 and 4030 loudspeakers<br />

have been installed as part of technological upgrades in classrooms at<br />

Opinmäki, Lintuvaara and Karakallio schools in Espoo, Finland, delivering<br />

superior sound and oustanding reliability.<br />

The team at office technology experts Perkko Oy oversaw the installation at<br />

the three schools. Tarja Karppinen of Perkko Oy says “The Genelec speakers<br />

sound great, they’re straightforward to install and we get great feedback from<br />

users. We had absolutely no problems with installation of the loudspeakers<br />

at the schools, and their reliability is terrific. We regularly recommend them<br />

to our clients, and we find that once people have heard Genelec, they do<br />

not want to go back to anything else!”<br />

98<br />

LINTUVAARA SCHOOL


KARAKALLIO SCHOOL<br />

OPINMÄKI SCHOOL 99


The loudspeakers have been installed in a variety of learning environments,<br />

with many pairs of loudspeakers placed either side of interactive whiteboards,<br />

forming a multimedia focal point. An often overlooked aspect of<br />

educational environments, Tarja argues that sound can play a key role in students’<br />

learning. She added “Clear sound is very important in education, and<br />

particularly in music, media and language rooms. One area which we have<br />

noticed its importance is in language lessons when students are listening<br />

to a foreign language, and trying to discern subtle sounds. One example of<br />

this is the distinction between the German ‘s’ and ‘ss’ sounds. The precise<br />

sound of Genelec is absolutely ideal for this purpose, as well as for general<br />

everyday use.”<br />

100<br />

“CLEAR SOUND IS VERY IMPORTANT<br />

IN EDUCATION, AND PARTICULARLY<br />

IN MUSIC, MEDIA AND LANGUAGE<br />

ROOMS. ONE AREA WHICH WE<br />

HAVE NOTICED ITS IMPORTANCE<br />

IS IN LANGUAGE LESSONS.”


Tarja first began using Genelec loudspeakers in Perkko Oy’s work in 2010,<br />

having initially installed the 6010 series, and she has continued to recommend<br />

them. “The first time we used them, we found the sound was much<br />

better than the loudspeakers we used in previous installs. We have since<br />

installed between 200 and 300 Genelec loudspeakers every year, and the<br />

reliability of them has been outstanding. Speakers in schools receive heavy<br />

use, and the reliability of Genelec loudspeakers is a massive benefit, meaning<br />

that nobody has to go out and replace the speakers. Whilst there may<br />

be cheaper speakers available, with Genelec’s reliability we find that overall<br />

there is a considerable saving.”<br />

The Genelec 4010, 4020, 4030 and 4040 are compact and powerful twoway<br />

active loudspeakers designed for indoor commercial and professional<br />

installations. All models contain an integrated amplification unit comprising<br />

an active electronic crossover, overload protection circuitry and two power<br />

amplifiers, one for each driver.<br />

The models in the range feature the die-cast aluminium Minimum Diffraction<br />

Enclosure (MDE), with relatively large internal volumes; softly curved<br />

edges and outstanding mechanical strength. As a result, the imaging accuracy<br />

and low frequency extension with such a compact enclosure are truly<br />

astounding. The enclosure design also incorporates the advanced Directivity<br />

Control Waveguide (DCW) for the treble driver, providing an amazingly<br />

smooth on and off axis response and a long, curved reflex port ending in<br />

a wide flare for excellent bass articulation. Both drivers are protected by<br />

sturdy metal grilles.<br />

THE KIT<br />

• ABOUT 200 X 4010 AND 4030<br />

FEATURED GENELEC MODELS<br />

4010 4030<br />

101


102


103


104


105


106


107


108


109


110


111


NELONEN<br />

RADIO BROADCASTING STUDIO<br />

HELSINKI, FINLAND<br />

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FINNISH BROADCASTING POWERHOUSE<br />

NELONEN MEDIA CHOSE TO ENHANCE ITS<br />

AUDIO SETUP WITH A SUITE OF GENELEC<br />

INSTALLATION SPEAKERS AND STUDIO<br />

MONITORS.<br />

A powerful combination of 4030B, 8030B, 7050B and 8010A products now<br />

populate the stylish, sprawling space of the Sanomatolo building in Helsinki,<br />

providing exceptional audio clarity. The Genelec speakers can be found in<br />

conference rooms, video studios, sound editing rooms, radio studios and<br />

lobbies all over the building, demonstrating their versatility and ability to deliver<br />

precise, neutral sound in a wide range of environments.<br />

Nelonen Media, part of Sanoma Media Finland, reaches more than 90% of<br />

Finns through its diverse media portfolio of national and local stations and<br />

channels. It operates four nationwide radio channels and two regional radio<br />

channels: Groove FM, Radio Suomipop, Radio Rock, Radio Aalto, The Loop<br />

and Metro Helsinki. The firm was keen to implement an audio solution which<br />

not only sounded great, but added a touch of style to the clean and modern<br />

aesthetic of the building’s interior.<br />

Renny Järvinen, Head of sound production at Nelonen Media, has worked<br />

on the radio aspect of the business since 2006. “When we built our first two<br />

radio stations, Radio Rock and Radio Aalto, we found that most of our studio<br />

equipment worked very well with Genelec monitors. It became an obvious<br />

choice for us when we were looking to expand; they just have that familiar,<br />

great sound. We also love its beautiful Finnish design, which fits in perfectly<br />

with our new modern studios. They are able to achieve that flat, neutral response<br />

which we love, but we also enjoy their understated aesthetic which<br />

is so characteristic of the brand.”<br />

“WHEN WE BUILT OUR FIRST TWO<br />

RADIO STATIONS, RADIO ROCK<br />

AND RADIO AALTO, WE FOUND<br />

THAT MOST OF OUR STUDIO<br />

EQUIPMENT WORKED VERY<br />

WELL WITH GENELEC MONITORS.”<br />

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A total of eighteen 4030B speakers were installed on the site. The compact<br />

Genelec 4030B installation speaker is a powerful system ideal for small to<br />

mid-sized commercial installations. As an active loudspeaker, the Genelec<br />

4030B contains drivers, power amplifiers, active crossover filters and<br />

protection circuitry. This integrated design makes installations easier and<br />

more efficient as separate power amplifiers are not needed. The Minimum<br />

Diffraction Enclosure (MDE) is made of die-cast aluminium and shaped to<br />

reduce edge diffraction. The Genelec 4030B loudspeaker features Intelligent<br />

Signal Sensing (ISS) circuitry which switches the loudspeaker to standby<br />

when no audio input is detected (ErP 2013 Directive). Thanks to its versatile<br />

response adjustments the Genelec 4030B is ideal for a wide range of indoor<br />

installations, and is now available in a full range of colours to special order.<br />

8030B and 8010A studio monitors were also installed to provide accurate<br />

monitoring for radio broadcasting. Both models are ideal for use in music<br />

studios, mobile vans, digital workstations, radio and TV broadcasting environments,<br />

with their compact size making them ideal for smaller spaces.<br />

Nelonen also opted to install compact 7050B subwoofers, which provide<br />

a perfect complement to the monitors by extending the low frequency response<br />

down to 25 Hz. The 7050B also incorporates Genelec’s patented<br />

Laminar Spiral Enclosure (LSE) technology which provides precise bass articulation<br />

and extended low frequency capacity without noises and distortion.<br />

THE KIT<br />

• 18 X 4030<br />

• 8 X 8030<br />

• 4 X 7050<br />

• 2 X 8010<br />

FEATURED GENELEC MODELS<br />

4030<br />

7050 8010<br />

8030<br />

119


OSAKA<br />

RESTAURANT<br />

LIMA, PERU<br />

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GENELEC AUDIO SOLUTION ENSURES<br />

SUPERB SOUND REPRODUCTION TO<br />

ACCOMPANY DELICIOUS FOOD AT ONE<br />

OF THE FINEST RESTAURANTS IN LIMA.<br />

Osaka serves up high quality Japanese and Japanese-Peruvian (Nikkei) cuisine<br />

in the Peruvian capital of Lima. With music playing a key part of the<br />

restaurant’s ambience and entertainment, integrator Sonar Audio was called<br />

in to add superb quality audio as a perfect accompaniment to Osaka’s delectable<br />

dishes and stylish surroundings.<br />

The restaurant is located in the basement of a new cooperative building in<br />

the San Isidro district, and the installation aimed to achieve neutral sound in<br />

every area of the acoustically untreated space. Consistent audio performance<br />

in the 500 square metre area posed a challenge due to its poor acoustics,<br />

and in addition, the client was also keen to maintain a clean, good-looking<br />

restaurant aesthetic. A further requirement was for part of the restaurant<br />

space to be able to be turned into a lively entertainment space after dinnertime,<br />

with the option to host DJ parties and celebrations long into the night.<br />

Sonar opted for a stereo system installation using an array of Genelec loudspeakers<br />

from the 4000 Series. The installation was required to have the<br />

option for a stage area with ambient music, but also be able to deliver<br />

excellent quality and power in the dining, bar, lounge, toilets, terrace and<br />

private areas. In addition, Sonar was tasked with hiding the DJ booth in order<br />

to maintain the stylish interior of the restaurant. In the stage area there is a<br />

piece of furniture ready to move and convert into a DJ booth, changing the<br />

dynamic of the space and increasing the sound possibilities. Sonar worked<br />

one year in advance from the plans with architects Costa+Herrera, who were<br />

involved in the entire process. The architects’ work made it possible to deliver<br />

the solution which provides a clean aesthetic and exemplary sound quality<br />

throughout the space, with precisely located speakers.<br />

“WHEN WE WERE COMMISSIONED<br />

TO DESIGN AN EXTREMELY<br />

SONOROUS SOUND SYSTEM FOR<br />

THIS CLIENT I COULDN’T THINK OF<br />

ANY OTHER GEAR THAN GENELEC.”<br />

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“When we were commissioned to design an extremely sonorous sound<br />

system for this client I couldn’t think of any other gear than Genelec, mainly<br />

because of the reliability”, says Clifford Day, director of Sonar. “The first requirement<br />

was to fill this big restaurant with good sound and also take into<br />

account that the sound in the lounge and bar should be powerful enough to<br />

impress clients when needed. What I liked most about this project was that<br />

the intention was not to create a club-restaurant; this place must be always<br />

a restaurant first and foremost, but the sound system should be as good<br />

as it can be without the requirement for really high pressure levels. Again,<br />

this is a perfect situation to work with Genelec, whenever you need the best<br />

sound without the requirement for very high SPLs (More than 114 dB SPL<br />

in all areas). With a good selection of Genelec pieces we were able to fulfil<br />

this expectation. 123


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“BUDGET IS ALWAYS AN ISSUE IN<br />

PROJECTS SUCH AS THESE, AND<br />

WORKING WITH GENELEC, YOU<br />

KNOW YOU GET A PRODUCT THAT<br />

IS COMPLETE AND READY TO TWEAK<br />

AND GET THE MOST OUT OF IT.”<br />

“The second problem was the need to control sound in a large area with a<br />

lot of concrete and glass. We added some diffusers and placed the speakers<br />

in their best position to achieve a tight sound. Reverberations cannot be<br />

felt and the sound is very lively. Budget is always an issue in projects such<br />

as these, and working with Genelec, you know you get a product that is<br />

complete and ready to tweak and get the most out of it. If properly done,<br />

sound behaves the way needed and results are better than expected by the<br />

clients. Exceeding the goal is always gratifying.”<br />

Osaka now not only stands out thanks to its meal quality but also by the<br />

comfort the guests experience in this top restaurant, which is supported by<br />

the remarkable sound quality. Furthermore, it is a great night venue in Lima,<br />

ready for parties and other kind of events.<br />

THE KIT<br />

• 2 X 4040<br />

• 4 X 4030<br />

• 7 X 4010<br />

• 2 X 7050<br />

• 4 X 7060<br />

• 2 X 8050<br />

FEATURED GENELEC MODELS<br />

4010<br />

4030 4040<br />

7050 7060 8050<br />

125


G LIVELAB<br />

LIVE MUSIC BAR<br />

HELSINKI, FINLAND<br />

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WHEN LIVELABORATORIO OY SET<br />

ABOUT OFFERING A FRESH TAKE ON<br />

THE LIVE MUSIC VENUE, THE IMPORTANCE<br />

OF A SUPERIOR SOUND SYSTEM<br />

BECAME ITS TOP PRIORITY.<br />

The new organisation – owned by The Finnish Musicians Union – aimed to<br />

tackle a challenging industry climate by bringing an unrivalled audio experience<br />

to the scene. Having opened its doors at the end of August 2016, G<br />

Livelab is a stunning 150-seat venue in Helsinki which is designed to cater<br />

to all musical genres. The venue is fully equipped with a flexible bespoke<br />

Genelec sound solution, including the first Finnish install of the new 1236A<br />

SAM Studio Monitors, as well as the 8430A IP Studio Monitors, the first<br />

commercially available audio-over-IP studio monitor.<br />

“As we have seen a slight overall decline in music club audiences in Finland<br />

and elsewhere, we wanted to dig a little deeper into what the reasons might<br />

be and what could be done to improve the situation,” says Ahti Vänttinen,<br />

Chairman of the Board of Livelaboratorio Oy . “First of all, we were convinced<br />

that music hasn’t turned bad. Instead, the level of expectations of the audience<br />

has probably gone up in many ways. People are used to a pretty good<br />

audio quality as a lot of us go around wearing headphones. Many seem to<br />

be unhappy with the general standard of live audio today.”<br />

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Noting these raised standards in audio, Livelaboratorio Oy first examined<br />

what options were available to them in order to deliver an experience that<br />

would exceed expectations. “We were not happy with the commercial live<br />

audio solutions offered by the major players of the business, as their main<br />

objective seems to be to focus as much sound pressure as possible to far<br />

away from the speakers, i.e. to cover the whole listening area with as few<br />

speakers as possible and do it as cost-effectively as possible. Our starting<br />

point was only the best possible sound quality for the whole audience. We<br />

soon realized that the logic of the live audio systems will not work, as we<br />

would need to provide the audience with direct sound, not reflections. The<br />

only way to do this seemed to be with a lot of speakers arranged so that<br />

everyone in the audience could get – as much as possible – a near-field<br />

speaker exposure.”<br />

Having set such exacting requirements, the next question for the venue<br />

was to decide which speakers to install, and Livelaboratorio Oy felt that<br />

Genelec was the perfect fit for its audio ambitions. “Musicians seem to<br />

consider Genelec an industry standard which they are used to listening to,<br />

especially in recording studio situations,” adds Ahti. “Genelec stands for<br />

neutral, transparent sound, which suited our idea of leaving the decision of<br />

how the music should sound like to the musicians. In addition, many music<br />

professionals involved in the creation of G Livelab had been using Genelec<br />

for a long time in various situations. As there is a high emphasis on design<br />

in G Livelab, we also think that Genelec speakers represent Finnish design<br />

in a great way.” The install took full advantage of Genelec’s extensive range,<br />

including the 8430A IP Studio Monitors, which contractors Bright Sales &<br />

Installation Oy selected.<br />

“The Genelec 8430 IP SAM Studio Monitors with AES67 network offer a<br />

huge variety of possibilities for sound designers in the newly opened club G<br />

Livelab in Helsinki,” says Santtu Sipilä, Head of Installation of Bright Sales &<br />

Installation Oy. ”The original specification for the club’s ‘Lokki’ virtual acoustic<br />

system was with Genelec 8030B Studio Monitors, but the networked<br />

approach quickly became the first choice for AV contractor Bright Sales &<br />

Installation Oy. The ‘Lokki’ virtual acoustic system was designed by Tapio<br />

Lokki, professor at Aalto University.<br />

“MUSICIANS SEEM TO CONSIDER<br />

GENELEC AN INDUSTRY STANDARD<br />

WHICH THEY ARE USED TO<br />

LISTENING TO, ESPECIALLY IN<br />

RECORDING STUDIO SITUATIONS.”<br />

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“The design team of Bright has a long history with audio networks including<br />

Dante and Q-Lan, both of which to soon have AES67 compatibility. Easier<br />

cabling and integration and future possibilities to route any audio channel<br />

to any loudspeaker were the key decision points in choosing the networked<br />

loudspeakers. The future of installed audio is in the network and it is great<br />

to see Genelec as one of the first manufacturers to offer networked loudspeakers<br />

for these kinds of applications.”<br />

Whilst the potential to create a new live music experience for Helsinki was an<br />

exciting opportunity, there were a series of challenges to overcome in order<br />

to achieve such a bold and innovative install, including a need to change<br />

perceptions. “The first major challenge was the attitude of the live audio<br />

gurus we initially talked to. Some of them said that this cannot and should<br />

not be done. A common object of mistrust was the directional capabilities<br />

of Genelec speakers. Later that proved to be entirely unfounded,” says Ahti.<br />

“Another challenge was making sure there was enough headroom for amplified<br />

rhythm music, especially the drum set. In the end, it was a surprise<br />

how much power is needed to reproduce in sufficient SPL a rhythm section.<br />

Although the multi-speaker system with delay lines makes it possible to keep<br />

the overall volume lower than usual, we still needed to use the biggest main<br />

speakers Genelec makes.”<br />

The virtual acoustics system at G Livelab is unlike any other in existence. It<br />

consists of 40 Genelec 8430 IP SAM loudspeakers, eight of which are on<br />

the stage area and 32 in the audience area. The system takes input from six<br />

microphones in the ceiling of the stage or from the stereo auxiliary output<br />

directly from the desk. Thus, the virtual acoustics can be used with purely<br />

acoustic acts, but also with amplified acts together with the normal PA system.<br />

The input signals are fed to a custom made 64-channel time-variant<br />

feedback delay network that generates natural reverberation, which is routed<br />

to the 40 virtual acoustics loudspeakers. The outputs are delayed according<br />

to the position of each loudspeaker to guarantee the proper localization of<br />

sound sources on the stage. The reverberation can be adjusted so that<br />

the space sounds like anything from a bar environment all the way up to<br />

a cathedral. In addition, the levels of reverberation on the stage and in the<br />

audience area can be separately adjusted to optimize both the support for<br />

the musicians and the spatial sound for the audience.<br />

THE VIRTUAL ACOUSTICS<br />

SYSTEM AT G LIVELAB IS UNLIKE<br />

ANY OTHER IN EXISTENCE.<br />

132


When the virtual acoustics system is properly used, it is imperceptible to the<br />

spectators of a live gig. The space merely feels live and intimate to those<br />

watching on, while the focus stays on the act on the stage. The virtual<br />

acoustics help the mixing engineers to keep the main PA signals clear, as<br />

the system allows the distribution of reverb equally to the whole audience<br />

area. Therefore, each act from a string quartet to a hard core metal band<br />

can be optimally mixed to fit in to the venue.<br />

Theatre Consultant Tapio Ilomäki, from Akukon Oy, summarised the system:<br />

“The signal path of the sound system is fully digital from mic preamps to<br />

Genelec monitors. In addition, it is fully possible to connect an analogue<br />

audio sound console in parallel with the digital.<br />

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134


“The console and the A/D converters are Yamaha CL5 and Rio Series. The<br />

analogue console is connected to the system via Klark Teknik mic splitters<br />

and RIO A/D converters. Broadcast companies can easily use this system<br />

and connect also by using a MADI interface. For example, a Finnish national<br />

broadcasting company has been interested in this. At the moment the system<br />

supports 56 channels but in the near future the capability may increase<br />

to 96 channels.<br />

“The system processing and routing are handled via QSC’s DSP. The QSC<br />

also works as a processor in AV use when the console is not needed. For<br />

people with hearing problems, the signal distribution has been made with<br />

Sennheiser’s IR system, which can also be used for interpretation purposes.’<br />

“The audio signal is divided into the main audience area. Genelec monitors<br />

are also used backstage, in office spaces as well as in the toilets, all delayed<br />

to match the main PA system.”<br />

“Both audio and HD quality video can be recorded as multi track versions<br />

to 64 channel hard disk. This material can be sent to the artist or performer<br />

as a memory or to be finished with post production work. Audio and video<br />

can also be distributed online via a live Pobit system. Thus for example,<br />

sitting on the terrace, one can watch performances with their own smart<br />

phone or tablet.<br />

“The venue is also equipped with a 5.1 sound system for watching movies.<br />

The screen is naturally perforated to enable the best audio experience. The<br />

venue’s microphone selection covers all needs starting from small classical<br />

or acoustic performances to large scale Big Band recordings.”<br />

“The video system of the venue is implemented with HD resolution but the<br />

infrastructure allows also 4K. The video system enables the use of two different<br />

stage spaces for presentations. In addition to that, the performers’<br />

audio and video can be broadcast outside the venue. All the cameras fulfil<br />

the needs of broadcast. The HD video is distributed to backstage and office<br />

spaces as well.”<br />

“GENELEC MONITORS ARE ALSO<br />

USED BACKSTAGE, IN OFFICE<br />

SPACES AS WELL AS IN THE<br />

TOILETS, ALL DELAYED TO<br />

MATCH THE MAIN PA SYSTEM.”<br />

135


136


137


“Acoustically the venue is almost fully disconnected<br />

from the rest of the house and outside<br />

world. The acoustics of the venue is reasonably<br />

neutral throughout the audience area. This<br />

has been tested by listening to a natural violin<br />

sound in all listening places. The sound stays<br />

neutral and carries nicely into every last corner<br />

of the venue. The Genelec SAM monitors<br />

with their automated calibration system have<br />

been a great help with this as well.”<br />

The end result is a venue which delivers a<br />

live sound unlike any other. The flat, neutral<br />

response of the Genelec speakers is perfectly<br />

complemented by the venue’s interior, which<br />

was designed by Marco Casagrande, and incorporates<br />

urban materials – including brick,<br />

concrete, asphalt, glass, copper, steel, leather<br />

and ceramics – into its stylish design. G Livelab<br />

now proudly sits within the rich cultural<br />

landscape of Helsinki, and makes a unique<br />

contribution to its music scene by hosting a<br />

string of stellar acts – both Finnish and international.<br />

“After a couple of weeks of performances with<br />

different types of music from classical, to pop,<br />

jazz and rap, the audience response has been<br />

very enthusiastic,” adds Ahti at Livelaboratorio<br />

Oy. “Music professionals say they have never<br />

heard anything like this in a live setting, where<br />

you can hear all the nuances of music even in the last seat in the bar. The rest<br />

of the audience are also noticing the difference, as they can hear everything<br />

wherever they sit, and the music does not need to be as loud as it very often<br />

is. There are also other types of benefits. Even discussion during a soft or<br />

acoustic performance is not as annoying as it might be, as there is usually<br />

a speaker closer to your ear than those who speak.<br />

“MUSIC PROFESSIONALS SAY<br />

THEY HAVE NEVER HEARD ANYTHING<br />

LIKE THIS IN A LIVE SETTING.”<br />

138


“AT SOME POINT THERE WAS<br />

SOME UNCERTAINTY AND STRESS,<br />

AS THE FINAL RESULT WAS NOT<br />

YET AT HAND.”<br />

“Personally, as the one responsible for the whole project and especially the<br />

speaker concept, I couldn’t be happier. At some point there was some uncertainty<br />

and stress, as the final result was not yet at hand. We were clearly<br />

taking a risk, as nothing quite like this had been tried before. But now I think<br />

we can say that we changed the rules of live audio to some extent. I hope<br />

this can serve as a model for future development in other venues.<br />

“A great big thanks to the guys at Genelec for their patience and flexibility as<br />

we worked our way towards the perfect end result. It took some time and<br />

effort, but was definitely worth it.”<br />

THE KIT<br />

• 2 X 1236<br />

• 14 X 1237<br />

• 42 X 8430<br />

• 4 X 8030<br />

• 7 X 4020<br />

• 6 X G ONE<br />

• 2 X F ONE<br />

FEATURED GENELEC MODELS<br />

1236<br />

1237 8430<br />

8030<br />

4020 G ONE<br />

F ONE<br />

139


GENELEC 4000 SERIES<br />

TECHNICAL SPECIFICATIONS<br />

4010<br />

181 mm<br />

121 mm<br />

SPL<br />

• 96 dB<br />

FREQUENCY RESPONSE<br />

• 67 Hz - 25 kHz (- 6 dB)<br />

ACCURACY OF<br />

FREQUENCY RESPONSE<br />

• ± 2.5 dB (74 Hz - 20 kHz)<br />

DRIVER DIMENSION<br />

• WOOFER 3 inch<br />

• TWEETER 3/4 inch<br />

AMPLIFIER POWER<br />

• WOOFER 25 W<br />

• TWEETER 25 W<br />

DIMENSIONS<br />

• H 181 X W 121 X D 115 mm<br />

• 7 1/8 X 4 3/4 X 4 1/2 inch<br />

WEIGHT<br />

• 1.5 kg<br />

• 3.3 lb<br />

CONNECTIONS<br />

• 3-PIN PHOENIX-TYPE<br />

INPUT CONNECTOR<br />

4020<br />

226 mm<br />

151 mm<br />

SPL<br />

• 96 dB<br />

FREQUENCY RESPONSE<br />

• 59 Hz - 25 kHz (-6 dB)<br />

ACCURACY OF<br />

FREQUENCY RESPONSE<br />

• ± 2.5 dB (66 Hz - 20 kHz)<br />

DRIVER DIMENSION<br />

• WOOFER 4 inch<br />

• TWEETER 3/4 inch METAL DOME<br />

• DCW<br />

AMPLIFIER POWER<br />

• WOOFER 20 W<br />

• TWEETER 20 W<br />

DIMENSIONS<br />

• H 226 X W 151 X D 143 mm<br />

• 8 7/8 X 6 X 5 5/8 inch<br />

WEIGHT<br />

• 3.6 kg<br />

• 7.9 lb<br />

CONNECTIONS<br />

• 1 X BALANCED PHOENIX<br />

INPUT CONNECTOR<br />

140


4030<br />

285 mm<br />

189 mm<br />

SPL<br />

• 100 dB<br />

FREQUENCY RESPONSE<br />

• 50 Hz - 25 kHz (-6 dB)<br />

ACCURACY OF<br />

FREQUENCY RESPONSE<br />

• ± 2.5 dB (58 Hz - 20 kHz)<br />

DRIVER DIMENSION<br />

• WOOFER 5 inch<br />

• TWEETER 3/4 inch METAL DOME<br />

• DCW<br />

AMPLIFIER POWER<br />

• WOOFER 40 W<br />

• TWEETER 40 W<br />

DIMENSIONS<br />

• H 285 X W 189 X D 178 mm<br />

• 11 1/4 X 7 7/16 X 7 inch<br />

WEIGHT<br />

• 5.5 kg<br />

• 12.1 lb<br />

CONNECTIONS<br />

• 1 X BALANCED PHOENIX<br />

INPUT CONNECTOR<br />

4040<br />

SPL<br />

• 109 dB<br />

AMPLIFIER POWER<br />

• WOOFER 120 W<br />

• TWEETER 120 W<br />

350 mm<br />

237 mm<br />

FREQUENCY RESPONSE<br />

• 50 Hz - 25 kHz (-6 dB)<br />

ACCURACY OF<br />

FREQUENCY RESPONSE<br />

• ± 3 dB (55 Hz - 20 kHz)<br />

DRIVER DIMENSION<br />

• WOOFER 6.5 inch<br />

• TWEETER 3/4 inch METAL DOME<br />

• DCW<br />

DIMENSIONS<br />

• H 350 X W 237 X D 223 mm<br />

• 13 13/16 X 9 3/8 X 8 13/16 inch<br />

WEIGHT<br />

• 9.9 kg<br />

• 22 lb<br />

CONNECTIONS<br />

• 1 X BALANCED PHOENIX<br />

INPUT CONNECTOR<br />

141


GENELEC 4000 SERIES<br />

COLOUR OPTIONS<br />

120 RAL COLOUR OPTIONS<br />

TO MATCH EVERY INTERIOR<br />

142


143


ISBN 978-952-93-8374-0<br />

PHOTO CREDITS<br />

BRONDA<br />

PRESSON OY<br />

GATORADE CENTER<br />

NELONEN<br />

ESPOO SCHOOLS<br />

G LIVELAB<br />

TEEMU OKSANEN<br />

RICO<br />

IMAGE WITH BARTENDER AND MEAT IMAGES:<br />

JOHANNA DEMIR<br />

ARTIPELAG<br />

IMAGE 1 & 3: CHARLIE BENNET<br />

SPRITMUSEUM<br />

IMAGE 1: PER MYRHED<br />

IMAGE 2 & 3: JONAS LINDSTRÖM<br />

IMAGE 4: ERIK OLSSSON<br />

IMAGE 5: PER MYRHED<br />

IMAGE 6: MIKAEL SJÖSTEN<br />

SANOMA<br />

4BUSINESS<br />

COPYRIGHT GENELEC OY 1 <strong>2017</strong>. ALL DATA SUBJECT TO CHANGE WITHOUT PRIOR NOTICE.

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