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MEMBERS
SERGIO M. AVENDAÑO
DISEÑADOR E ILUSTRADOR
KEVIN GUTIERREZ
DISEÑADOR E ILUSTRADOR
DIEGO GONZALEZ
DISEÑADOR & FOTOGRAFO
SUM
MARY
STAFF
SERGIO M. AVENDAÑO
BRANDING / DIRECTOR DE ARTE VISUAL
KEVIN GUTIERREZ
DISEÑADOR E ILUSTRADOR
DIEGO GONZALEZ
DISEÑADOR / REALIZADOR AUDIOVISUAL
The purpose of this article is to reflect on the
experience of Designing a graphic communication
strategy for the promotion of the
urban genre in the city of Santa Marta.
Artists are the product that is sold by record
companies, their brand, their image, their
personality, all this is done with different
tools in the field of marketing and communication
in order to to configure an image in
the minds of their audiences.
Based on this, the present investigation was
drawn up where the main objective is to
analyze how graphic design helps in the
promotion of artists of the urban genre
through the illustration of the covers of the
cd's, all this based on sources analyzed as
books, magazines, articles and scientific
research, all this under the quantitative and
qualitative methodology. According to the
results obtained in the city of Santa Marta,
there is no company or designer dedicated
to this market, thus identifying the need to
create a company dedicated to providing
this service.
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