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La Velocidad de la Confianza (2)

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27. Geoff Colvin, «The 100 Best Companies to Work For 2006»,<br />

Fortune, 11 <strong>de</strong> enero <strong>de</strong> 2006.<br />

28. Fred Reichheld, Loyalty Rules: How Today’s Lea<strong>de</strong>rs Build <strong>La</strong>sting<br />

Re<strong>la</strong>tionships, Boston, Harvard Business School Press, 2001, pág.<br />

29.<br />

29. Jena McGregor, «The World’s Most Innovative Companies»,<br />

BusinessWeek, 24 <strong>de</strong> abril <strong>de</strong> 2006, págs. 63-76.<br />

30. John Marchica, The Accountable Organization, op. cit., pág. 135.<br />

31. Robert Malone, «Col<strong>la</strong>boration as Opportunity», Forbes.com,<br />

31 <strong>de</strong> enero <strong>de</strong> 2006.<br />

32. Estudio <strong>de</strong> LogicaCMG/Warwick Business School.<br />

33. Art Kleiner, «Our 10 Most Enduring I<strong>de</strong>as», strategy+husiness,<br />

12 <strong>de</strong> diciembre <strong>de</strong> 2005.<br />

34. Estudio <strong>de</strong> Franklin Covey/Coca-Co<strong>la</strong> Retad Research Council,<br />

2006.<br />

35. Fre<strong>de</strong>rick F. Reichheld, Loyalty Rules; y Fre<strong>de</strong>rick F. Reichheld,<br />

The Loyalty Effect: The Hid<strong>de</strong>n Force Behind Growth, Profits, and <strong>La</strong>sting<br />

Value, Boston, Harvard Business School Press, 1996 (trad, cast.: El<br />

efecto lealtad: crecimiento, beneficios y valor último, Barcelona, Ariel,<br />

2002).<br />

36. Watchfire Inc. y Ponemon Institute, Privacy Trust Survey for<br />

Online Banking, 2005.<br />

37. James Burke, Harvard Business School Working Knowledge, 27<br />

<strong>de</strong> octubre <strong>de</strong> 2003.<br />

1. Al Golin, Trust or Consequences: Build Trust Today or Lose Your<br />

Market Tomorrow, Nueva York, AMACOM, 2004, p á g . VIL<br />

2. Comienzo <strong>de</strong>l discurso <strong>de</strong> Robert Eckert para UCLA, 2004.<br />

3. <strong>La</strong>rry Ponemon, «Opinion: When done right, targeted marketing<br />

can help budd trust», Computerworld, 3 <strong>de</strong> febrero <strong>de</strong> 2005.

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