La Velocidad de la Confianza (2)

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N ú c l e o 4 : r e s u l t a d o s . ¿ C u á l e s s u t r a y e c t o r i a ? 1. Shaw, Trust in the Balance, op. cit., pág. 73. 2. Welch, Winning, op. tit., págs. 20-21. 3. Jill Rosenfeld, «Here’s an Idea!», Fast Company, abril de 2000, pág. 97. 4. Ronald Alsop, «Ranking Corporate Reputations», Wall Street Journal, 6 de diciembre de 2005. 5. Continental Airlines, Informes anuales, 2002-2005. 6. Susan Pulliam y Karen Richardson, «Warren Buffett, Unplugged», Wall Street Journal, 12 de noviembre de 2005. 7. «From a Small Piece of Wood», Historia de Sony, sony.net. 8. Tom Peters, Thriving on Chaos: Handbook for a Management Revolution, Nueva York, Knopf, 1987, pág. 307 (trad, cast.: Del caos a la excelencia, Barcelona, Folio, 1989). 9. Tamara Kaplan, «The Tylenol Crisis: How Effective Public Relations Saved Johnson & Johnson», Pennsylvania State University, 1998. 10. . 11. Rosabeth Moss Kanter, Confidence, Nueva York, Crown Business, 2004, págs. 7 y 29 (trad, cast.: Confianza: cómo empiezan y terminan las rachas ganadoras y las rachas perdedoras, Barcelona, Granica, 2006). L a s t r e c e c o n d u c t a s 1. Alan Jay Lerner, My Fair Lady, Sony, 1964. 2. Gostick y Telford, The Integrity Advantage, op. cit., pág. 94. 3. Atribuido al doctor George Crane, fuente desconocida. C o n d u c t a 1: h a b l e c o n f r a n q u e z a 1. . 2. Warren Buffett, Informes anuales de Berkshire Hathaway, 2004,2005.

3. Mercer Human Resource Consulting, 2005 What’s Working Survey, Nueva York, 2005. 4. Mette Norgaard, The Ugly Duckling Goes to Work: Wisdom for the Workplace from the Classic Tales of Hans Christian Andersen, Nueva York, AMACOM, 2004, pág. 21 (trad, cast.: El patito feo se va a trabajar: sabiduría empresarial a partir de los cuentos clásicos de Hans Christian Andersen, Barcelona, Granica, 2006). C o n d u c t a 2 : d e m u e s t r e r e s p e t o 1. Discurso de James Blanchard en la Beta Gamma Sigma International Honoree Luncheon, 22 de abril de 2005, presentado por la Beta Gamma Sigma International Society y disponible en cbetagammasigma.org>. 2. Del Jones, «CEOs vouch for Waiter Rule: Watch How People Treat Staff», USA Today, 14 de abril de 2006, pág. IB. 3. Adaptado de The Motivational Manager. 4. Great Place to Work Institute, Inc., . 5. Resumen de noticias, «The Longer Employees Work at a Company, the Less Happy They Are, Study Finds», Workforce Management.com, 10 de febrero de 2005; también: David Sirota, Louis A. Mischkind y Michael Irwin Meltzer, The Enthusiastic Employee: Hoiv Companies Profit by Giving Workers What They Want, Upper Saddle River, NJ, Wharton School Publishing, 2005. 6. Age Wave y The Concours Group, New Employer/Employee Equation Survey, op. cit., 2005. 7. Towers Perrin, The 2003 Towers Perrin Talent Report, op. cit. 8. Entrevista de Greg Link con Tom Peek, 11 de marzo de 2006. C o n d u c t a 3 : c r e e t r a n s p a r e n c i a

3. Mercer Human Resource Consulting, 2005 What’s Working Survey,<br />

Nueva York, 2005.<br />

4. Mette Norgaard, The Ugly Duckling Goes to Work: Wisdom for<br />

the Workp<strong>la</strong>ce from the C<strong>la</strong>ssic Tales of Hans Christian An<strong>de</strong>rsen, Nueva<br />

York, AMACOM, 2004, pág. 21 (trad, cast.: El patito feo se va a trabajar:<br />

sabiduría empresarial a partir <strong>de</strong> los cuentos clásicos <strong>de</strong> Hans Christian<br />

An<strong>de</strong>rsen, Barcelona, Granica, 2006).<br />

C o n d u c t a 2 : d e m u e s t r e r e s p e t o<br />

1. Discurso <strong>de</strong> James B<strong>la</strong>nchard en <strong>la</strong> Beta Gamma Sigma International<br />

Honoree Luncheon, 22 <strong>de</strong> abril <strong>de</strong> 2005, presentado por <strong>la</strong> Beta<br />

Gamma Sigma International Society y disponible en cbetagammasigma.org>.<br />

2. Del Jones, «CEOs vouch for Waiter Rule: Watch How People<br />

Treat Staff», USA Today, 14 <strong>de</strong> abril <strong>de</strong> 2006, pág. IB.<br />

3. Adaptado <strong>de</strong> The Motivational Manager.<br />

4. Great P<strong>la</strong>ce to Work Institute, Inc., .<br />

5. Resumen <strong>de</strong> noticias, «The Longer Employees Work at a Company,<br />

the Less Happy They Are, Study Finds», Workforce Management.com,<br />

10 <strong>de</strong> febrero <strong>de</strong> 2005; también: David Sirota, Louis A.<br />

Mischkind y Michael Irwin Meltzer, The Enthusiastic Employee: Hoiv<br />

Companies Profit by Giving Workers What They Want, Upper Saddle<br />

River, NJ, Wharton School Publishing, 2005.<br />

6. Age Wave y The Concours Group, New Employer/Employee<br />

Equation Survey, op. cit., 2005.<br />

7. Towers Perrin, The 2003 Towers Perrin Talent Report, op. cit.<br />

8. Entrevista <strong>de</strong> Greg Link con Tom Peek, 11 <strong>de</strong> marzo <strong>de</strong> 2006.<br />

C o n d u c t a 3 : c r e e t r a n s p a r e n c i a

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