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La Velocidad de la Confianza (2)

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9. Huntsman, 'Winners Never Cheat, op. cit., págs. 81-83.<br />

10. Doug<strong>la</strong>s Barry, Wisdom for a Young CEO, op. cit., pág. 137.<br />

11. Anuar el-Sadat, In Search of I<strong>de</strong>ntity: An Autobiography, Nueva<br />

York, HarperCollins, 1978.<br />

12. Patricia Abur<strong>de</strong>ne, Megatrends 2010, op. cit., p á g . XIV .<br />

N ú c l e o 2 : i n t e n c i ó n . ¿ C u á l e s s o n s u s p r i o r i d a d e s ?<br />

1. Encuesta <strong>de</strong> <strong>la</strong> fundación Foro Económico Mundial, «Trust in<br />

Governments, Corporations and Global Institutions Continues to Decline»,<br />

15 <strong>de</strong> diciembre <strong>de</strong> 2005.<br />

2. MORI Social Research Institute, Exploring Trust in Public Institutions,<br />

Report for the Audit Commission, 2002.<br />

3. Canadian Broadcasting Association, «CNN in trouble with Iran<br />

over mistrans<strong>la</strong>tion», CBC.CA Arts, 17 <strong>de</strong> enero <strong>de</strong> 2006.<br />

4. Bill Catlette y Richard Had<strong>de</strong>n, Contented Cows Give Better<br />

Milk: The P<strong>la</strong>in Truth About Employee Re<strong>la</strong>tions and Your Bottom Tine,<br />

Germantown, TN, Saltillo Press, 2001, pág. 108.<br />

5. Ibid., pág. 88.<br />

6. Jim Meehan, Reasons Have Hearts Too: Thoughts and Feelings<br />

Are Inseparable, Allen, TX, Thomas More Publishing, 2000, pág. 70.<br />

7. Entrevista <strong>de</strong>l autor con Buddy Satterfield, 1 <strong>de</strong> mayo <strong>de</strong> 2006.<br />

8. Bill Catlette y Richard Had<strong>de</strong>n, Contented Cows, op. cit., pág. 87.<br />

9. Andy Serwer, «Hot Starbucks to Go», Fortune, 26 <strong>de</strong> enero <strong>de</strong><br />

2004; véase también <strong>la</strong> página <strong>de</strong>dicatoria <strong>de</strong> Howard Shultz y Dori Jones<br />

Yang, Pour Your Heart into It: How Starbucks Built a Company One<br />

Cup at a Time, Nueva York, Hyperion, 1997 (trad, cast.: Pon tu corazón<br />

en ello. Elche, Bestseller, 2001).<br />

10. Age Wave y The Concours Group, New Employer/Employee Equation<br />

Survey, Nueva York, 2005 (llevado a cabo por Harris Interactive).<br />

11. Towers Perrin HR Services, The 2003 Towers Perrin Talent Report<br />

- Working Today: Un<strong>de</strong>rstanding What Drives Employee Engagement,<br />

2003.

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