La Velocidad de la Confianza (2)

4. Ram Charan, What the CEO Wants You to Know, Nueva York,
Crown Business, 2001, pág. 94 (trad, cast.: Lo que tu jefe quiere que sepas:
descubre cómo funcionan realmente las empresas, Barcelona, Paidós, 2002).
5. Saj-Nicole Joni, «The Geography of Trust», Harvard Business Review,
marzo de 2004.
6. Comunicado de prensa de Golin/Harris, «Trajectory of Trust in
American Business Shows Signs of Improvement If Brands Act Decisively»,
AME Info, 27 de abril de 2003.
7. David McCullough, John Adams, Nueva York, Simon and Schuster,
2001, págs. 312, 603, 604, 632 y 640.
8. Margot Morrell, Shackleton’s Way: Leadership Lessons from the
Greatest Antarctic Explorer, Nueva York, Penguin, 2001, pág. 209.
9. Adrian Gostick y Dana Telford, The Integrity Advantage: How
Taking the High Road Creates a Competitive Advantage in Business, Salt
Lake City, Gibbs Smith Publisher, 2003, pág. 9.
LOS CUATRO NÚCLEOS DE LA CREDIBILIDAD
1. PriceWaterhouseCoopers, 6th Annual Global CEO Survey: Leadership,
Responsibility, and Growth in Uncertain Times, 2003.
2. Greg Farrell, «Skilling set to testify today on own behalf: Verdict
could hinge solely on his credibility on stand», USA Today, 6 de abril de
2006, pág. IB.
3. Greg Farrell, «Jurors: Ex-Enron execs not credible: Prosecution’s
witnesses backed each other up», USA Today, 26 de mayo de
2006, pág. IB.
4. Jesse Eisinger, «Buffett’s Reputation May Be Tested», Wall Street
Journal, 31 de marzo de 2005, pág. 1C.
5. Del Jones, «Buffett maintains respect of fellow CEOs», USA Today,
30 de marzo de 2005, pág. 2B.
6. Jon M. Huntsman, Winners Never Cheat: Everyday Values We
Learned as Children (But May Have Forgotten), Upper Saddle River, NJ,
Wharton School Publishing, pág. 37.