La Velocidad de la Confianza (2)

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22. Francis Fukuyama, Trust: The Social Virtues and the Creation of Prosperity, Nueva York, The Free Press, 1995, págs. 27-28 (trad, cast.: Trust: la confianza, Barcelona, Ediciones B, 1998). 23. Robert Bruce Shaw, Trust in the Balance: Building Successful Organizations on Results, Integrity and Concern, San Francisco, Jossey-Bass Publishers, 1997, pág. XI. 24. Leslie P. Willcocks y Sara Cullen, «The Outsourcing Enterprise: The power of relationships», estudio de LogicaCMG y Warwick Business School, 2005. 25. Watson Wyatt, estudio WorkUSA, 2002. 26. Discurso de Tony Bryk, «Trust Improves Schools», Stanford Educational Leadership Conference, 5 de noviembre de 2004; también: Anthony S. Bryk y Barbara Schneider, Trust in Schools: A Core Resource for Improvement, Nueva York, Russell Sage Foundation Publications, 2002. 27. Thomas L. Friedman, The World Is Flat: A Brief History of the Twenty-First Century, Nueva York, Farrar, Straus and Giroux, 2005, pág. 394 (trad, cast.: La Tierra es plana: breve historia del mundo glohalizado del siglo XXI, Madrid, MR, 2006). ¡Sí PUEDE HACER ALGO AL RESPECTO! 1. Robert Slater, Jack Welch and the GE Way, Nueva York, McGraw- Hill, 1999, págs. 37-38. 2. Jim Collins, Good to Great: Why Some Companies Make the Leap... and Others Don’t, Nueva York, HarperBusiness, 2001, pág. 21 (trad, cast.: Empresas que sobresalen: por qué unas sí pueden mejorar la rentabilidad y otras no, Barcelona, Gestión 2000, 2006). También: Jim Collins y Jerry Porras, Built to Last: Successful Habits of Visionary Companies, Nueva York, HarperBusiness, 1994, pág. 80. 3. Richard G. Hagstrom, The Warren Buffett Way: Investment Strategies of the World’s Greatest Investor, Nueva York, John Wiley, 2004, pág. 102.

4. Ram Charan, What the CEO Wants You to Know, Nueva York, Crown Business, 2001, pág. 94 (trad, cast.: Lo que tu jefe quiere que sepas: descubre cómo funcionan realmente las empresas, Barcelona, Paidós, 2002). 5. Saj-Nicole Joni, «The Geography of Trust», Harvard Business Review, marzo de 2004. 6. Comunicado de prensa de Golin/Harris, «Trajectory of Trust in American Business Shows Signs of Improvement If Brands Act Decisively», AME Info, 27 de abril de 2003. 7. David McCullough, John Adams, Nueva York, Simon and Schuster, 2001, págs. 312, 603, 604, 632 y 640. 8. Margot Morrell, Shackleton’s Way: Leadership Lessons from the Greatest Antarctic Explorer, Nueva York, Penguin, 2001, pág. 209. 9. Adrian Gostick y Dana Telford, The Integrity Advantage: How Taking the High Road Creates a Competitive Advantage in Business, Salt Lake City, Gibbs Smith Publisher, 2003, pág. 9. LOS CUATRO NÚCLEOS DE LA CREDIBILIDAD 1. PriceWaterhouseCoopers, 6th Annual Global CEO Survey: Leadership, Responsibility, and Growth in Uncertain Times, 2003. 2. Greg Farrell, «Skilling set to testify today on own behalf: Verdict could hinge solely on his credibility on stand», USA Today, 6 de abril de 2006, pág. IB. 3. Greg Farrell, «Jurors: Ex-Enron execs not credible: Prosecution’s witnesses backed each other up», USA Today, 26 de mayo de 2006, pág. IB. 4. Jesse Eisinger, «Buffett’s Reputation May Be Tested», Wall Street Journal, 31 de marzo de 2005, pág. 1C. 5. Del Jones, «Buffett maintains respect of fellow CEOs», USA Today, 30 de marzo de 2005, pág. 2B. 6. Jon M. Huntsman, Winners Never Cheat: Everyday Values We Learned as Children (But May Have Forgotten), Upper Saddle River, NJ, Wharton School Publishing, pág. 37.

22. Francis Fukuyama, Trust: The Social Virtues and the Creation of<br />

Prosperity, Nueva York, The Free Press, 1995, págs. 27-28 (trad, cast.:<br />

Trust: <strong>la</strong> confianza, Barcelona, Ediciones B, 1998).<br />

23. Robert Bruce Shaw, Trust in the Ba<strong>la</strong>nce: Building Successful Organizations<br />

on Results, Integrity and Concern, San Francisco, Jossey-Bass<br />

Publishers, 1997, pág. XI.<br />

24. Leslie P. Willcocks y Sara Cullen, «The Outsourcing Enterprise:<br />

The power of re<strong>la</strong>tionships», estudio <strong>de</strong> LogicaCMG y Warwick Business<br />

School, 2005.<br />

25. Watson Wyatt, estudio WorkUSA, 2002.<br />

26. Discurso <strong>de</strong> Tony Bryk, «Trust Improves Schools», Stanford<br />

Educational Lea<strong>de</strong>rship Conference, 5 <strong>de</strong> noviembre <strong>de</strong> 2004; también:<br />

Anthony S. Bryk y Barbara Schnei<strong>de</strong>r, Trust in Schools: A Core Resource<br />

for Improvement, Nueva York, Russell Sage Foundation Publications,<br />

2002.<br />

27. Thomas L. Friedman, The World Is F<strong>la</strong>t: A Brief History of the<br />

Twenty-First Century, Nueva York, Farrar, Straus and Giroux, 2005,<br />

pág. 394 (trad, cast.: <strong>La</strong> Tierra es p<strong>la</strong>na: breve historia <strong>de</strong>l mundo glohalizado<br />

<strong>de</strong>l siglo XXI, Madrid, MR, 2006).<br />

¡Sí PUEDE HACER ALGO AL RESPECTO!<br />

1. Robert S<strong>la</strong>ter, Jack Welch and the GE Way, Nueva York, McGraw-<br />

Hill, 1999, págs. 37-38.<br />

2. Jim Collins, Good to Great: Why Some Companies Make the<br />

Leap... and Others Don’t, Nueva York, HarperBusiness, 2001, pág. 21<br />

(trad, cast.: Empresas que sobresalen: por qué unas sí pue<strong>de</strong>n mejorar <strong>la</strong><br />

rentabilidad y otras no, Barcelona, Gestión 2000, 2006). También: Jim<br />

Collins y Jerry Porras, Built to <strong>La</strong>st: Successful Habits of Visionary Companies,<br />

Nueva York, HarperBusiness, 1994, pág. 80.<br />

3. Richard G. Hagstrom, The Warren Buffett Way: Investment Strategies<br />

of the World’s Greatest Investor, Nueva York, John Wiley, 2004,<br />

pág. 102.

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