Spa & Wellness MexiCaribe 36, Invierno 2019/20

AGING IS ALL THE RAGE
David Henry Stewart, Founder of Ageist, shares stories about a powerful and significant sector of the population. This generation
controls 15 trillion in assets and income. Why are brands and media writing them off as insignificant? Motivated by the fact that no one
was representing this age group correctly, Stewart redefines the generation of ‘boomers’ explaining that life 2.0 starts at 50.
Wellness features heavily on the website weareageist.com; from eye health to the use of CBD and cannabis, diet and nutritional
supplements to skin treatments and saunas. “Wellness has a different meaning at age 60 than it does at age 30, when you’re 60 it's
about staying alive!” explains Stewart. With research always backed by science, the site appeals to intellectuals looking for definitive
answers.
Irrelevance ranked as a greater fear than death to the audience of Ageist, to stay relevant, you need to stay up to date with culture.
Ageist keeps people up to date with content that is culturally relevant and with 50% of its readers under 50 years old, they are filling
the needs of a younger generation looking for role models. The representation of old people with white hair, walking on the beach is
not real, Stewart displayed pictures from the dating app Tinder, to show what people aged 50-60+ really look like! In this demographic,
women are leading the way! Women over 50 are starting new and successful businesses at every turn. The future will be female-led,
Stewart says.
Aging doesn't need to be something to fear, according to Dave McCaughan, of Bibliosexual, who would like people to be referred to
as 'new life builders'. These individuals tend to have the best outlook on life, they are starting new businesses and tackling challenges.
WELLNESS WOVEN INTO THE AGENDA
While the GWS always offers elements of wellness during
the summit, such as moments of reflection and appreciation
during the presentations, yoga or beach walk in the morning,
meditation with Deepak Chopra for example, this year’s agenda
really did have wellness woven into it. The evening activities
on day one included a silent disco or a gong bath. Luckily for
us the gong back was brought back by popular demand with
two additional sessions in the evening of day two. The gong
bath Also featured in the agenda as we meditated together as
a group. The morning activities included yoga and tai chi and
breaks throughout the day allowed ample time for meaningful
connections and conversations while not feeling too rushed.
The food served at the Grand Hyatt was exceptional in quality
and flavor with healthy options such as berries, nuts and teas
in addition to more typical carb-rich cookies and sweet treats.
The vegan food was some of the best I have ever tasted with
a vegan cheese and a vegan curry that impressed even the
biggest skeptics of vegan food. The team at the Grand Hyatt
were available to help at every turn and looked after every
detail of the conference from start to finish as the agenda of
activities flowed seamlessly.
www.globalwellnesssummit.com
By Sara Jones
Editor
www.spawellnessmexicaribe.com 19