La Voz de Mida Edición SEPT-OCT 2019
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The driving force behind a brand’s future growth thus<br />
lies in a synergy of channels, real-time use of an intimate<br />
knowledge of customers (an approach capitalizing<br />
on long-term value through creating engagement)<br />
and a reintroduction of the human factor at the right<br />
time.<br />
Challenges relating to brand stance, technological<br />
skill, product offering, and management are intrinsically<br />
linked in this respect. Ultra-personalization of<br />
customer relations is just the beginning of a long story…<br />
IPSOS Puerto Rico<br />
Empresa Global <strong>de</strong> Investigación <strong>de</strong> Mercados y<br />
Socio Estratégico <strong>de</strong> MIDA <strong>de</strong>s<strong>de</strong> 2015.<br />
Para más información sobre este y otros temas se<br />
pue<strong>de</strong> comunicar con Roxana Trabanco al correo<br />
electrónico: Roxana.trabanco@ipsos.com.<br />
LA VOZ DE MIDA 25