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ductions in 2014, INI has attained many<br />
achievements regional and national level.<br />
There are high quality INI productions,<br />
everything depends on straightness and<br />
commitment in each region, because INI<br />
processes were different for every region.<br />
The support of a stable institution is also an<br />
advantage for the realization. I wrote the<br />
script for the short films “Pacificacion” and<br />
“Mujer en Trance” in 2014.<br />
El Camino a la Soledad is the vision of<br />
director in his film, here the jobs were well<br />
defined, while in the other shorts, the jobs<br />
were rotating, for example I did the script<br />
and then production or direction assistance.<br />
order to check different processes, every process<br />
is unique and it’s not possible be bounded<br />
by the demands of distributors.<br />
In this moment we have been using an Omni<br />
canal strategy through different media such<br />
as: radio programs, social media and a web<br />
page (which is in ) our intention always will<br />
be achieve national positioning.<br />
Have you had local support for filming?<br />
Irene del Castillo: A few private enterprises<br />
has helped us, regard to public resources<br />
is more difficult because contests are very<br />
disputed, anyway there is no culture about<br />
summons and Culture Ministry summons<br />
are very demanding.<br />
In the other hand, for regional summons<br />
there aren’t clear policies about stimulus<br />
and contests, that’s to say they give you a<br />
deadline but later they change their opinion<br />
according to the convenience, at the<br />
end are very uncertain.<br />
What are your distribution strategies?<br />
Irene del Castillo: Premiere was on December<br />
2016 as was required for Culture<br />
Ministry, this year the intention together<br />
with John Agudelo (Director) and Lizbeth<br />
Torres (Executive producer), send the short<br />
film to festivals (many of them demand<br />
short diffusion). We have already participated<br />
on Kannibal Fest in Germany, FICS,<br />
Universitary Festival by National University<br />
in Bogota.<br />
The aim for next year is attract distributors,<br />
our short film is a little long, and that’s a<br />
topic we have to talk with distributors in<br />
REVISTA LA CHUECA 61
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