Conceptos de Administracion Estrategica

More documents

Recommendations

Info

162 PARTE 2 • FORMULACIÓN DE LA ESTRATEGIA 11. www.mindtools.com/plfailpl.html 12. Adam Smith, The Wealth of Nations,Nueva York, Modern Library, 1937, pp. 3-4. 13. Richard Daft, Management, 3a. ed., Orlando, Florida, Dryden Press, 1993, p. 512. 14. Shelley Kirkpatrick y Edwin Locke, “Leadership: Do Traits Matter?”, Academy of Management Executive 5, núm. 2, mayo de 1991, p. 48. 15. Peter Drucker, Management Tasks, Responsabilities, and Practice,Nueva York: Harper & Row, 1973, p. 463. 16. Brian Dumaine, “What the Leaders of Tomorrow See”, Fortune,3 de julio de 1989, p. 51. 17. J. Evans y B. Bergman, Marketing,Nueva York, Macmillan, 1982, p. 17. 18. Adaptado de un artículo de Kevin Delaney, “Google to Target Brands in Revenue Push”, Wall Street Journal, 25 de abril de 2005, p. B1. 19. Joe Flint y Brian Steinberg, “Ad Icon P&G Cuts Commitment to TV Commercials”, Wall Street Journal, 13 de junio de 2005, p. A1. 20. Citado en Robert Waterman, Jr., “The Renewal Factor”, Business Week, 14 de septiembre de 1987, p. 108. 21. J. Van Horne, Financial Management and Policy, Upper Saddle River, N.J., Prentice-Hall, 1974, p. 10. 22. Philip Rousebl, Kamal Saad y Tamara Erickson, “The Evolution of Third Generation R&D”, Planning Review 19, núm. 2, marzo-abril de 1991, pp. 18-26. 23. Vida Scarpello, William Boulton y Charles Hofer, “Reintegrating R&D into Business Strategy”, Journal of Business Strategy 6, núm. 4, primavera de 1986, pp. 50-51. LECTURAS SOBRE TEMAS ACTUALES Ahuja, G. y R. Katila. “Where Do Resources Come From? The Role of Idiosyncratic Situations”, Strategic Management Journal 25, núm. 8-9, agosto-septiembre de 2004, p. 887. Barron, Jennifer y Jim Hollingshead. “Brand Globally, Market Locally”, Journal of Business Strategy 25, núm. 1, 2004, p. 9. Bhattacharya, C. B., N. Craig Smith y David Vogel. “Integrating Social Responsability and Marketing Strategy: An Introduction”, California Management Review 47, núm. 1, otoño de 2004, p. 6. Colbert, Barry A. “The Complex Resource-Based View: Implications for Theory and Practice in Strategic Human Resource Management”, The Academy of Management Review 29, núm. 3, julio de 2004, p. 341. Dalton, Catherine M. “Values, Relationships, and Organizational Culture: Principled Leadership at Brightpoint, Inc.”, Bussines Horizons 48, núm. 1, enero-febrero de 2005, p. 5. Ehrenfeld, J. R. “Contraria: The Roots of Sustainability”, MIT Sloan Management Review 46, núm. 2, invierno de 2005, p. 23. Hansen, M. H., L. T. Perry y C. S. Reese. “A Bayesian Operationalization of the Resource-Based View”, Strategic Management Journal 25, núm. 13, diciembre de 2004, p. 1279. Tomas, G., M. Hult, David J. Ketchen, Jr. y Stanley F. Slater. “Information Processing, Knowledge Development, and Strategic Supply Chain Performance”, The Academy of Management Journal 47, núm. 2, abril de 2004, p. 241. Lei, David y John W. Slocum. “Strategic and Organizational Requirements for Competitive Advantage”, The Academy of Management Executive 19, núm. 1, febrero de 2005, p. 31. Luthans, F., K. W. Luthans, B. C. Luthans. “Positive Psychological Capital: Beyond Human and Social Capital”, Business Horizons 47, núm. 1, enero-febrero de 2004, p. 45. Mishina, Y., T. G. Pollock y J. F. Porac. “Are More Resources Always Better for Growth? Resource Stickiness in Market and Product Expansion”, Strategic Management Journal 25, núm. 12, diciembre de 2004, p. 1179. Park,Namgyoo K., John M. Mezias y Jaeyong Song. “A Resource-Based View of Strategic Alliances and Firm Value in the Electronic Marketplace”, Journal of Management 30, núm. 1, 2004, p. 7. Ray, G., J. B. Barney y W. A. Muhanna. “Capabilities, Business Processes, and Competitive Advantage: Choosing the Dependent Variable in Empirical Tests of the Resource-Based View”, Strategic Management Journal 2, núm. 1, enero de 2004, p. 23. Robichaud, Daniel, Hélène Giroux y James R. Taylor. “The Metaconversation: The Recursive Property of Languages as a Key to Organizing”, The Academy of Management Review 29, núm. 4, octubre de 2004, p. 617.
CAPÍTULO 4 • LA EVALUACIÓN INTERNA 163 Rosen, C., J. Case, M. Staubus. “Every Employee an Owner. Really”, Harvard Business Review,junio de 2005, p. 122. Son, M., C. Droge, S. Hanvanich y R. Calantone. “Marketing and Technology Resource Complementarity: An Analysis of Their Interaction Effect in Two Environmental Contexts”, Strategic Management Journal 26, núm. 3, marzo de 2005, p. 259. Swann, Jr., William B., Jeffrey T. Polzer, Daniel Conor Seyle y Sei Jin Ko. “Finding value in Diversity: Verification of Personal and Social Self-Views in Diverse Groups”, The Academy of Management Review 21, núm. 1, enero de 2004, p. 9.
Page 1 and 2:
DECIMOPRIMERA EDICIÓN FRED R. DAVI
Page 3:
DE ADMINISTRACIÓN ESTRATÉGICA ENF
Page 7 and 8:
conceptos de administración estrat
Page 9:
A Joy, Forest, Byron y Meredith (mi
Page 13 and 14:
Contenido Prefacio xviii PARTE 1 &
Page 15 and 16:
CONTENIDO xv Las cinco estrategias
Page 17 and 18:
CONTENIDO xvii El resumen ejecutivo
Page 19 and 20:
PREFACIO xix Los desafíos y las op
Page 21 and 22:
PREFACIO xxi tanto las compañías
Page 23 and 24:
PREFACIO xxiii dada conjuntamente p
Page 25 and 26:
PREFACIO xxv Capítulo 7 • Nueva
Page 27 and 28:
PREFACIO xxvii Reconocimientos Much
Page 29 and 30:
PREFACIO xxix También deseo agrade
Page 31:
Acerca del autor El doctor Fred R.
Page 34 and 35:
PARTE I Visión general de la admin
Page 36 and 37:
4 PARTE 1 • VISIÓN GENERAL DE LA
Page 38 and 39:
Page 40 and 41:
Page 42 and 43:
10 PARTE 1 • VISIÓN GENERAL DE L
Page 44 and 45:
Page 46 and 47:
Page 48 and 49:
Page 50 and 51:
Page 52 and 53:
Page 54 and 55:
Page 56 and 57:
Page 58 and 59:
Page 60 and 61:
Page 62 and 63:
Page 64 and 65:
Page 66 and 67:
Page 68 and 69:
Page 70 and 71:
Page 72 and 73:
Page 74 and 75:
Page 76 and 77:
Page 78 and 79:
Page 80 and 81:
Page 82 and 83:
Page 84 and 85:
Page 86 and 87:
PARTE 2 Formulación de la estrateg
Page 88 and 89:
56 PARTE 2 • FORMULACIÓN DE LA E
Page 90 and 91:
Page 92 and 93:
Page 94 and 95:
Page 96 and 97:
Page 98 and 99:
Page 100 and 101:
Page 102 and 103:
Page 104 and 105:
Page 106 and 107:
Page 108 and 109:
Page 110 and 111:
Page 112 and 113:
La evaluación externa 3 Objetivos
Page 114 and 115:
Page 116 and 117:
Page 118 and 119:
Page 120 and 121:
Page 122 and 123:
Page 124 and 125:
Page 126 and 127:
Page 128 and 129:
Page 130 and 131:
Page 132 and 133:
100 PARTE 2 • FORMULACIÓN DE LA
Page 134 and 135:
Page 136 and 137:
Page 138 and 139:
Page 140 and 141:
Page 142 and 143:
Page 144 and 145: 112 PARTE 2 • FORMULACIÓN DE LA
Page 152 and 153: La evaluación interna 4 Objetivos
Page 198 and 199: Estrategias en acción 5 Objetivos
Page 244 and 245:
Page 246 and 247:
Análisis y elección de la estrate
Page 248 and 249:
Page 250 and 251:
Page 252 and 253:
Page 254 and 255:
Page 256 and 257:
Page 258 and 259:
Page 260 and 261:
Page 262 and 263:
Page 264 and 265:
Page 266 and 267:
Page 268 and 269:
Page 270 and 271:
Page 272 and 273:
Page 274 and 275:
Page 276 and 277:
Page 278 and 279:
Page 280 and 281:
Page 282 and 283:
Page 284 and 285:
Page 286 and 287:
Page 288 and 289:
Page 290 and 291:
Page 292 and 293:
PARTE 3 Implementación de la estra
Page 294 and 295:
262 PARTE 3 • IMPLEMENTACIÓN DE
Page 296 and 297:
Page 298 and 299:
Page 300 and 301:
Page 302 and 303:
Page 304 and 305:
Page 306 and 307:
Page 308 and 309:
Page 310 and 311:
Page 312 and 313:
Page 314 and 315:
Page 316 and 317:
Page 318 and 319:
Page 320 and 321:
Page 322 and 323:
Page 324 and 325:
Page 326 and 327:
Page 328 and 329:
Page 330 and 331:
Page 332 and 333:
Page 334 and 335:
Page 336 and 337:
Implementación de estrategias: Tem
Page 338 and 339:
Page 340 and 341:
Page 342 and 343:
Page 344 and 345:
Page 346 and 347:
Page 348 and 349:
Page 350 and 351:
Page 352 and 353:
Page 354 and 355:
Page 356 and 357:
Page 358 and 359:
Page 360 and 361:
Page 362 and 363:
Page 364 and 365:
Page 366 and 367:
PARTE 4 Evaluación estratégica Re
Page 368 and 369:
336 PARTE 4 • EVALUACIÓN ESTRAT
Page 370 and 371:
Page 372 and 373:
Page 374 and 375:
Page 376 and 377:
Page 378 and 379:
Page 380 and 381:
Page 382 and 383:
Page 384 and 385:
Page 386 and 387:
Page 388 and 389:
Page 390 and 391:
Page 392 and 393:
PARTE 5 Análisis de casos de admin
Page 394 and 395:
362 PARTE 5 • ANÁLISIS DE CASOS
Page 396 and 397:
Page 398 and 399:
Page 400 and 401:
Page 402 and 403:
Page 404 and 405:
Page 406 and 407:
Índice Índice de nombres A Abetti
Page 408 and 409:
376 ÍNDICE McCarthy, E.Jerome, 308
Page 410 and 411:
378 ÍNDICE Cuestiones, de investig
Page 412 and 413:
380 ÍNDICE Organizaciones gubernam
Page 414 and 415:
382 ÍNDICE EW Scripps, 183 Expedia
Page 416:
384 ÍNDICE V Valero Energy, 199 Va
show all

Conceptos de Administracion Estrategica

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?