Conceptos de Administracion Estrategica

162 PARTE 2 • FORMULACIÓN DE LA ESTRATEGIA
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LECTURAS SOBRE TEMAS ACTUALES
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Bhattacharya, C. B., N. Craig Smith y David Vogel.
“Integrating Social Responsability and Marketing
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Review 47, núm. 1, otoño de 2004, p. 6.
Colbert, Barry A. “The Complex Resource-Based View:
Implications for Theory and Practice in Strategic
Human Resource Management”, The Academy of
Management Review 29, núm. 3, julio de 2004,
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Dalton, Catherine M. “Values, Relationships, and
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Ehrenfeld, J. R. “Contraria: The Roots of Sustainability”,
MIT Sloan Management Review 46, núm. 2, invierno
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Hansen, M. H., L. T. Perry y C. S. Reese. “A Bayesian
Operationalization of the Resource-Based View”,
Strategic Management Journal 25, núm. 13,
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Tomas, G., M. Hult, David J. Ketchen, Jr. y Stanley F.
Slater. “Information Processing, Knowledge
Development, and Strategic Supply Chain
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47, núm. 2, abril de 2004, p. 241.
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Organizational Requirements for Competitive
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Mishina, Y., T. G. Pollock y J. F. Porac. “Are More Resources
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Park,Namgyoo K., John M. Mezias y Jaeyong Song.
“A Resource-Based View of Strategic Alliances and
Firm Value in the Electronic Marketplace”, Journal of
Management 30, núm. 1, 2004, p. 7.
Ray, G., J. B. Barney y W. A. Muhanna. “Capabilities,
Business Processes, and Competitive Advantage:
Choosing the Dependent Variable in Empirical Tests
of the Resource-Based View”, Strategic Management
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Robichaud, Daniel, Hélène Giroux y James R. Taylor.
“The Metaconversation: The Recursive Property of
Languages as a Key to Organizing”, The Academy
of Management Review 29, núm. 4, octubre de 2004,
p. 617.