Vol. 5 Num. 3 - GCG: Revista de GlobalizaciÃ³n, Competitividad y ...

More documents

Recommendations

Info

80authorBeatrizMinguela-Rata 1GIPTIC-UCMComplutenseUniversity ofMadrid, Spainminguela@ccee.ucm.esProduct innovation: An empiricalstudy into the impact of simultaneousengineering on new product qualityAREA: 5TYPE: ApplicationInnovación en producto: Un estudio empírico del impacto de la ingeniería simultánea sobre lacalidad del nuevo productoInovação em produto: Um estudo empírico do impacto da engenharia simultânea sobre aqualidade do novo produtoThe importance of new product development in remaining competitive, as well as of their qualityas a source of competitive advantage is unquestioned. What is in doubt, however, is the traditionalpractice of organizing and implementing the development process because experience showsthat satisfactory levels of quality are not always reached in new products. The objective of thispaper is to analyze the impact of a practical alternative, simultaneous engineering (through itsfundamental principles), on the increase in quality of new products.The results appear to indicate that simultaneous engineering can account for the rise in new productquality. Early involvement is the basic principle of simultaneous engineering which has noeffect on new product quality, and the use of multifunctional teams has the greatest effect on thisvariable representing the success of a new product.1. Corresponding author:Departamento de Organizaciónde Empresas;Facultad de Ciencias Económicasy Empresariales;Universidad Complutensede Madrid; Campusde Somosaguas; 28223Madrid; SpainLa importancia del desarrollo de nuevos productos para seguir siendo competitivos, así como de su calidad como fuentede ventaja competitiva es incuestionable. Lo que está en duda, sin embargo, es la práctica tradicional de la organizacióny ejecución del proceso de desarrollo, porque la experiencia demuestra que unos niveles satisfactorios de calidadno siempre se alcanzan en los nuevos productos. El objetivo de este trabajo es analizar el impacto de una práctica, laingeniería simultánea, (a través de sus principios fundamentales), en el aumento de la calidad de los nuevos productos.Los resultados parecen indicar que la ingeniería simultánea puede influir en el aumento de la calidad de los nuevosproductos. La implicación temprana es el principio básico de la ingeniería simultánea, que no tiene ningún efecto sobrela calidad del nuevo producto, y el uso de equipos multifuncionales tiene el mayor efecto sobre esta variable que representael éxito de un nuevo producto.A importância do desenvolvimento de novos produtos para continuar a ser competitivos, assim como da sua qualidadecomo fonte de vantagem competitiva é inquestionável. O que está em dúvida, no entanto, é a prática tradicional daorganização e execução do processo de desenvolvimento, porque a experiência demonstra que uns níveis de qualidadesatisfatórios nem sempre se alcançam nos novos produtos. O objectivo deste trabalho é analisar o impacto de uma prática,a engenharia simultânea, (através dos seus princípios fundamentais), no aumento da qualidade dos novos produtos.Os resultados parecem indicar que a engenharia simultânea pode influenciar o aumento da qualidade dos novosprodutos. O envolvimento precoce é o princípio básico da engenharia simultânea, que não tem nenhum efeito sobre aqualidade do novo produto, e, o uso de equipas multifuncionais tem o maior efeito sobre esta variável que representa osucesso de um novo produto.DOIReceivedAccepted10.3232/GCG.2011.V5.N3.05 02.11.2011 12.11.2011GCG GEORGETOWN UNIVERSITY - UNIVERSIA SEPTIEMBRE-DICIEMBRE 2011 VOL. 5 NUM. 3 ISSN: 1988-7116pp: 80-101
1. IntroductionThe design and development of new products has become an essential activity for companieswishing to remain competitive in their markets, irrespective of sector or size. Butinnovation alone is not enough. What really determines not only competitiveness but alsosurvival is the speed with which companies get their products to market, how efficientproduction is and how well the product meets the consumer’s needs.Linked to this innovating activity is uncertainty. To tackle this, organizational structuresthat allow for free transmission and processing of information are needed. In reality, however,companies favor functional structures which are excessively bureaucratic. Insteadof promoting the transmission and processing of information they stifle it, with the resultthat they are incapable of competing in a dynamic environment with increasingly higherlevels of uncertainty.For this reason, managements have for some time been rethinking their traditional approachesto developing new products, and are continuously looking out for new methodsand practices of improving the organization and execution of such development processesin order to create winning products.In traditional new product development, a sequential approach was followed in whichthe necessary steps in the development of a project were carried out one after the other.These steps were assigned to different functional departments who worked independentlyand were not linked to the other areas. It was precisely this lack of integrationamong functional areas that brought about a series of problems.In order to resolve the inefficiencies resulting from the sequential approach and to developnew products successfully, new structures and processes are needed that can generate,process and transmit new ideas, knowledge and information (Sheremata, 2000), withthe aim of reducing the uncertainty inherent in the development process (Minguela-Rataet al., 2006). One way of achieving this is by introducing integrated methods, for examplesimultaneous engineering (also known as concurrent engineering). The underlying idea inthis simultaneous approach is the involvement of all the departments taking part in thenew product development process from the earliest stages, cooperating with each otherand overlapping the different steps to be implemented in time. In this approach, eachactivity is begun with information from the previous step, thus achieving a reduction indevelopment time and costs, as well as improvements in quality. According to Koufteroset al. (2001, 2002, 2006) simultaneous engineering is based on three fundamental principles:the use of multifunctional teams for the development of new products, concurrentworkflow (i.e. overlapping execution of steps in the development process), and earlyinvolvement1.While many research studies have shown that simultaneous engineering has beneficialeffects (Kinkel and Som, 2010) on the development of new products in terms of reductionsin time (Clark and Fujimoto, 1989, 1991; Wheelwright and Clark, 1992; Clark and1. Other authors have described two fundamental principles of simultaneous engineering, considering that early involvement is part of concurrentworkflow (see for example Minguela-Rata et al., 2006).81Key wordsNew productdevelopment,simultaneousengineering,productinnovation,qualityPalabras claveDesarrollo denuevos productos,ingenieríasimultánea, calidadPalavras-chaveDesenvolvimentode novos produtos,engenhariasimultânea,qualidadeJEL CodeM110GCG GEORGETOWN UNIVERSITY - UNIVERSIA SEPTIEMBRE-DICIEMBRE 2011 VOL. 5 NUM. 3 ISSN: 1988-7116pp: 80-101
Page 1 and 2:
Revista cuatrimestral Four-monthly
Page 4 and 5:
SUMARIO SUMMARY SUMÁRIO12345678Fin
Page 6 and 7:
StaffDe la Torre, José, Dean, Chap
Page 8 and 9:
Staff2. MULTINACIONALES, INVERSIÓN
Page 10 and 11:
SELECCIÓN PROCEDURE PROCEDIMENTOIN
Page 12 and 13:
Instrucciones para Autores y Proced
Page 14 and 15:
Instrucciones para Autores y Proced
Page 16 and 17:
16Financial Integration in the Amer
Page 18 and 19:
Financial Integration in the Americ
Page 20 and 21:
Page 22 and 23:
Page 24 and 25:
Page 26 and 27:
Page 28 and 29:
Page 30 and 31: 30Factores determinantes de lademan
Page 32 and 33: Factores determinantes de la demand
Page 50 and 51: 50¿Puede el entorno institucionalf
Page 52 and 53: ¿Puede el entorno institucional fo
Page 64 and 65: 64El estilo de liderazgo y la orien
Page 66 and 67: El estilo de liderazgo y la orienta
Page 82 and 83: Product innovation: An empirical st
Page 102 and 103: 102autoresDaniel Hernández-Soto 1P
Page 104 and 105: Competitividad de la Fresa Mexicana
Page 116 and 117: 116Una reflexión sobre el impactod
Page 118 and 119: Una reflexión sobre el impacto de
Page 130 and 131:
Una reflexión sobre el impacto de
Page 132 and 133:
Una reflexión sobre el impacto de
Page 134 and 135:
134El uso de herramientas de medici
Page 136 and 137:
El uso de herramientas de medición
Page 138 and 139:
Page 140 and 141:
Page 142 and 143:
Page 144 and 145:
Page 146 and 147:
Page 148 and 149:
Page 150 and 151:
show all

Vol. 5 Num. 3 - GCG: Revista de GlobalizaciÃ³n, Competitividad y ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?