EL MUNDO hOy. GESTIÓN DE LA DIVERSIDAD. UN IMPERATIVO ...

INTERNAcionaLIZACIÓN Y CAPITAL HUMANO
new coal, which will make it different to stay within the plus 2°c global
warming target.
The perfect storm has an additional dimension. If there is concern
about CO2, the next big challenge is biodiversity, defined by the loss of
species in the world and the depletion of natural resources. If you have
an increased loss of species, it has wide ranging impacts including the
loss of food productivity. This is a subject that we will hear a lot more
about over the course of the next twelve to eighteen months.
Technology is also in the mix: mobile, cloud, broadband will all
change industry’s boundaries and solutions. These long term trends of
economics, politics, social and technology have the potential to change
the pace of economic growth and transcend some of the short term
risks.
8. Business Implications
The question is: what are the implications for business? In a world of
uncertainty many businesses still have much of their thinking driven by
a flat line, incremental approach. It is important to understand the context
and what it means to be agile and flexible in the face of uncertainty.
This will require a major shift from thinking in terms of a flat line and
of incremental change.
Another key implication is to look very carefully at the assumptions
in the Boardroom on growth and who the new competitors will be.
There are still far too many Boardrooms, particularly in the west, which
are stuck in old paradigm based on western dominance and are not
anticipating the changes being driven by a multi-speed global economy.
The world is going to be dominated by economics and politics as the
tensions between the west and east, north and south become magnified.
The forces of change are much more equally balanced. 2003 to 2007 was
all about economics; it was all about global growth at 5% per annum.
Now, because of the issues around global governance, structural weaknesses
and politics will be a dominant force in promoting stability.
The Boardroom agenda today is driven by four items: growth, innovation,
cost and complexity. This is a source of rich discussions because
everybody wants to grow, everybody wants to reduce costs, everybody
wants to innovate, but no one wants more complexity. You make that
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