Piedra Natural - nº 37 - ConcretOnline

BEST COMMUNICATOR AWARD 2008
El Premio al Mejor Comunicador (Best Communicator Award)
que se entrega en la Feria de Verona pretende hacer hincapié en la
importancia del diseño en las exposiciones del material, tanto en el
potencial comunicativo del mármol y la piedra natural como en la
promoción de sus usos en la construcción. La elección se realiza con
la filosofía de que estos materiales son especialmente eficaces para
poner de relieve el diálogo entre las superficies y volúmenes.
Los organizadores Marmomacc consideran que un stand con un
diseño original y creativo significa un valor añadido para las empresas.
De este modo, el stand se convierte en una herramienta eficaz
para comunicar la visión de una empresa. En la última edición de la
feria de Marmomacc el Best Communicator Award 2008 se ha entregado
conjuntamente a los stands de las empresas Il Casone SPA
(Mármoles y Piedras Naturales) y de Piba Marmi SRL (Mármoles).
The Best Communicator Award presented at the trade
event held in Verona is designed to emphasise the importance
of design when displaying stone. It aims to highlight
both marble and natural stone’s communicative power and
promote their use in construction. Selection is guided by the
premise that these materials are particularly effective at articulating
the dialogue between surface and volume.
Marmomacc’s organisers believe that an original and
creatively designed stand generate added value for exhibitors.
As a result, a stand becomes an effective means of
communicating a company’s vision. At the last edition of
Marmomacc, the Best Communicator Award 2008 was won
by the stands created by Il Casone SPA (Marble and Natural
Stone) and Piba Marmi SRL (Marble).
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programas educativos centrados en el diseño
de piedra. También se destacó el área de
la arquitectura alpina como un puente entre
el uso tradicional de los materiales y las últimas
fronteras de diseño compatible con el
respeto del medio ambiente. Finalmente, se
llevaron a cabo con éxito de concurrencia
una serie de exposiciones itinerantes en todo
el recinto de Marmomacc.
PARTICIPACIÓN ESPAÑOLA
El Instituto Español de Comercio Exterior
(ICEX) apoyó por decimocuarto año la
participación de 29 empresas españolas de
piedra natural en la pasada edición 2008 de
Veronafire. La presencia de estas empresas
en la feria se realizó bajo la modalidad de
participación agrupada, coordinada por la
Federación Española de la Piedra Natural
(FDP). Por provincias, las empresas procedían
de: Alicante, Almería, Barcelona, Burgos,
Castellón, León, Lérida, Murcia, Pontevedra,
Sevilla y Valencia.
Patricia Bacchetti
piedranatural@fdp.es
areas to explore creative new ways of employing this material. Although marble is conventionally
associated with cladding for walls and floors, companies and designers presented
a series of innovations designed to widen its use and application.
The Italian trade fair was characterised by its wide range of parallel events. For example,
participating companies held meetings with designers to raise awareness about their
projects, inviting journalists to participate in discussions about them.
As has been the case at previous editions, the trade show held in Verona also provided
a selection of training and education programmes addressing stone’s particular requirements
and advantages. One of these events was a forum at which lecturers from the
universities participating in the education programme shared the benefits of their experience
with stone. Another noteworthy aspect of the show was the emphasis placed on
alpine architecture’s role as a link between traditional use of materials and latest-generation
environmentally friendly design. Finally, a series of well-attended itinerant exhibitions
were set up throughout the Marmomacc site.
SPANISH PARTICIPATION
For the 14th year, the ICEX (Instituto Español de Comercio Exterior – Spanish Institute
for Foreign Trade) supported 29 Spanish natural stone sector companies’ participation in
the show. These firms travelled to the trade fair as a group co-ordinated by the FDP (Federación
Española de la Piedra Natural – Spanish Natural Stone Federation).