REVISTA-AGOSTO-SEPTIEMBRE2013
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Talleres de Trabajo<br />
Workshops<br />
August 21, 2013<br />
1:00 - 3:00 pm<br />
September 4, 2013<br />
1:00 - 3:00 pm<br />
Marketing and Public Relations<br />
Location: 120 Bloomingdale Road, White Plains, NY Workshop Leader:<br />
Robert Wyker<br />
This workshop will consist of a 20-30 minute presentation, followed by an<br />
interactive session where most attendees will have an opportunity to ask<br />
questions concerning how to promote their business.<br />
Areas that will be discussed include:<br />
Market research and analysis<br />
Analysis of the competition<br />
Marketing Plans<br />
Essential need for a unique story to differentiate your company<br />
from competitors<br />
When is Public Relations possible and advisable<br />
For more information call: (914) 948-3907<br />
So You Think You Have a Product?<br />
Register for free!<br />
Please register so we can be sure we have enough room and so we may<br />
reach out if there are any changes or cancelations in this workshop. Walkins<br />
are still welcome.<br />
Location: 120 Bloomingdale Road, White Plains, NY Workshop Leader: Nina<br />
Mattikow, Entrepreneur<br />
The following topics will be discussed:<br />
How to determine if there is a market for your product ?<br />
Researching Competition.<br />
Costs & Margins: the hidden add-ons & margins required by chan<br />
nel of distribution.<br />
Manufacturing & Shipping<br />
Determining the best target market & creating a marketing plan<br />
to reach them.<br />
The beauty of pre-viewing<br />
The big “S”…………. SALES<br />
Overview of current retail environment<br />
For more information call: (914) 948-3907<br />
September 18, 2013 6:30 pm<br />
EL AGUILA Agosto/August 15, 2013 - Septiembre/September 13 , 2013 14<br />
Sales Strategies<br />
Fortify your foundation for business growth<br />
August 28, 2013<br />
1:00 - 3:00 pm<br />
Please register so we can be sure we have enough room and so we may<br />
reach out if there are any changes or cancellations in this workshop. Walkins<br />
are still welcome.<br />
Location: 120 Bloomingdale Road, White Plains, NY<br />
Workshop Leader: Charles Auerbach<br />
This workshop will cover the importance of establishing a Unique Competitive<br />
Edge as a first step in developing a sales strategy. The basic elements<br />
for creating a sales approach will be discussed including:<br />
o Designing a customer profile<br />
o Performing market research<br />
o Determining a process for targeting the market, including the selection of media<br />
for lead generation (cold call, advertising, direct mail, e-mail, etc)<br />
Following the discussion of the items above, an examination of sales presentation<br />
techniques and identifying sales resistances will then be considered.<br />
For more information call: (914) 948-3907<br />
Score Westchester and Webster Bank will present a free forum called “Four Pillars of Business Wisdom” that promises to fortify your foundation for business success. The event will feature four leading<br />
business experts who will present their insightful points of view on sales growth, financial control, business asset protection, and employee retention. The forum will be held Wednesday September<br />
18th at 6:30pm at the White Plains Library. We expect a large turnout at this very relevant event and we encourage you to go ahead and register today to save your spot! Be on the lookout<br />
for a detailed announcement about the forum that will arrive next week.<br />
We also want to let you know that we have carefully prepared a complete workshop schedule for the month of August with several useful and engaging and workshops led by our experienced<br />
small business mentors on a variety of iimportant topics, from streamlining business processes to marketing & public relations.<br />
Remember our free weekly workshops are always held at our White Plains location on Wednesdays from 1-3pm.<br />
Take advantage of this last summer month to continue develop and learning!<br />
For more information call: (914) 422- 1400<br />
Grow Your Business with<br />
Email and Social Media<br />
September 11, 2013<br />
1:00 - 3:00 pm<br />
Please register so we can be sure we have enough room and so we may reach<br />
out if there are any changes or cancelations in this workshop. Walk-ins are still<br />
welcome.<br />
Location: 120 Bloomingdale Road, White Plains, NY Workshop Leader: Ellen Williams<br />
This workshop is an interactive seminar where key concepts of email and<br />
social media marketing are discussed and developed. Accompanied by a short<br />
workbook, you will be guided through a process of creating a digital marketing<br />
strategy that is unique to your business or organization.<br />
The workshop will define and discuss the following topics and require you to<br />
brainstorm about how you can best apply them:<br />
Engagement Marketing<br />
Marketing Objectives<br />
Marketing Goals<br />
Marketing Campaign<br />
Channels that Matter<br />
Measurable Results<br />
By documenting your understanding of these topics, in a way that creates a plan,<br />
you will leave with a greater understanding of how to optimize your email and<br />
social media marketing from a standpoint of where to find and how to cultivate<br />
the best relationships.<br />
For more information call: (914) 948-3907
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