Marketing & Product Guide P9 - Doing Business with LCBO
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PT9 is a 3 Week Turn!<br />

�<br />

���<br />

�UID<br />

MARKETING & PRODUCT GUIDE<br />

PT9<br />

NOVEMBER 11, 2012 - DECEMBER 1, 2012

PT9 Features<br />

Holiday Gift Cards<br />

Holiday Gift Cards are force-allocated to stores beginning week 30<br />

(week of October 22). Gift Card activations will be monitored and<br />

additional cards will be automatically forced to stores requiring<br />

more inventory.<br />

Holiday Gift Packaging<br />

We’ve got complete gifting solutions for busy holiday shoppers. ppers. Festive Festi<br />

gift cards are a simple choice, and the perfect product dressed essed up in<br />

a beautiful gift bag or box looks thoughtful and impressive. essive. e.<br />

Holiday Gift Staff <strong>Guide</strong><br />

By now each store would have received their eir allotted quantities quantit of the Holiday<br />

Staff Gift <strong>Guide</strong>. This guide is meant to help our staff<br />

(both<br />

Customer Service<br />

Representatives and seasonal staff) <strong>with</strong> h this year’s line<br />

up of gift products<br />

and gift packaging.<br />

Super Sale<br />

Black Friday has traditionally ditionally onally been the tthe<br />

biggest sale day in the United States<br />

and we would like ke to entice Canad Canadian shoppers to save themselves a long trip<br />

and wait at the he e border. Let cust cus customers know they can get great savings<br />

and enjoy these fan favourites favour favourite while watching the Grey Cup game instead!<br />

New Starting Sta PT9<br />

����������������<br />

��� �� �� �<br />

Based ed<br />

on Retail feedback, effective PT9 there will be only one version of the <strong>Marketing</strong> and<br />

<strong>Product</strong> <strong>Guide</strong>. The Display Table Merchandising <strong>Guide</strong>lines are included in the MPG.<br />

Also due the overwhelming use of the <strong>Marketing</strong> and <strong>Product</strong> <strong>Guide</strong>, effective PT9 all<br />

stores will now receive 2 copies in their mailbag.<br />

We hope these changes make it easier to implement the exciting programs that take place<br />

each and every promotion.<br />

gs<br />

’s<br />

SAVE<br />

$12.00<br />

<strong>LCBO</strong><br />

3 DAYS<br />

OF SUPER<br />

SAVINGS!<br />

THIS FRIDAY TO SUNDAY<br />

NOVEMBER 23 – 25<br />

CHIVAS REGAL 18 YEAR OLD<br />

According to American<br />

whisky writer F. Paul Pacult,<br />

“Strength and elegance<br />

balanced in harmony…<br />

blended Scotch does<br />

not get any better than<br />

this”. And at this price,<br />

we couldn’t agree more.<br />

MEDIUM & FLORAL<br />

582205 | 750 mL | REG. $94.95<br />

NOW $82.95

Goals of the Promotion 03<br />

PT8 Features 05<br />

Holiday Gift Cards 06<br />

Customer Takeaway Cocktail Recipes 07<br />

Holiday Wrapped Up - Advertising 08<br />

Shari’s Picks 10<br />

Super Sale FSI 11<br />

Holiday Gift Packaging 13<br />

Holiday Block Piles 23<br />

Beaujolais Nouveau 34<br />

Rear Cash Register Signs – “Check heck 25” 36<br />

Promotional Sign Gallery 37<br />

Seasonal & New <strong>Product</strong><br />

Fixture Program 55<br />

Sign Gallery<br />

nal & New Produ<br />

Fixture P<br />

Front ront End Merchandiser Merc 57<br />

Wine Fridge 63<br />

Mini-Thematic 69<br />

Special pe Promotions Fixture 73<br />

Exterior Springer ger Sign 75<br />

Shopping Cart Signs<br />

77<br />

goLOCAL L - Ontario Wine Wines 79<br />

goLOCAL LOCAL VQA FSI Fix Fixture 80<br />

Ontario Superstars S 81<br />

Ontario Popular Pick 82<br />

VINTAGES Superstars 83<br />

VINTAGES V<br />

BAM & LTO Signage 85<br />

Beer Programs 87<br />

Ontario Craft Beer End Aisle 88<br />

Brewery Spotlight 89<br />

Craft Beer Program 90<br />

Ontario Craft Beer (Quarterly Program) 91<br />

FOOD & DRINK 93<br />

Participating Stores 99<br />

Sold Space Programs 107<br />

Display Table <strong>Guide</strong>lines 133<br />

���������������

<strong>Marketing</strong> &<br />

<strong>Product</strong> <strong>Guide</strong> uide<br />

����<br />

HOLIDAY 1<br />

November 11, 1, 2012 - DECEMBER DECEM 2, 2012<br />

“Tell ell me what to bu<br />

buy”<br />

This year’s Holiday Hol Ho Campaign is all about making<br />

the holiday season s easier by simplifying the<br />

shopping opping experience.<br />

We know k that customers want help deciding what<br />

to buy, so the <strong>LCBO</strong>’s holiday gift to them is<br />

to make it easy to shop, easy to celebrate and<br />

easy to give. We’ve done the work so customers<br />

won’t have to.<br />

����� ���� �� ��<br />

�� ��<br />

Signage will set the tone for the season <strong>with</strong><br />

show-stopping creative and a focus on our<br />

assortment of gift packaging. The majority of instore<br />

signage (non-product specific) will remain in<br />

place for both PT9 and PT10.<br />

We’re offering solutions that are short, clear,<br />

attractive and easily understood. We want our gift<br />

recommendations and entertaining ideas to make<br />

customers say: “I never thought of that!”<br />

Continued on next page...

Easy to shop<br />

Signage will highlight gift ideas and product<br />

recommendations, making it easy to choose. Customer mer<br />

solutions will be communicated in an instant – short, hort,<br />

quick and to the point.<br />

Easy to celebrate<br />

We’ll showcase complete and easy entertaining ntertaining options opt<br />

that will make the host a hero. We’ll e’ll offe offer ideas and<br />

recipes for cocktails, appetizers, rs, food matches, mat baked<br />

goods, desserts – all simple e to prepare and<br />

present,<br />

and guaranteed to wow a crowd.<br />

Easy to give gi<br />

We’ve got complete plete gifting solutions sol for busy holiday<br />

shoppers. Festive ve gift card cards are a simple choice, and<br />

the perfect ect product dress dressed up in a beautiful gift bag or<br />

box looks oks thou thoughtful and impressive.<br />

Lastly, as 2012 2012 winds w down, we’d like to say “Thank<br />

you!” for supporting supp our programs throughout the year.<br />

We’re e’re look looking forward to working <strong>with</strong> you to make this<br />

our our best best<br />

and most successful holiday program ever.<br />

Thank you for all your effort and<br />

Happy Holidays from Sales & <strong>Marketing</strong>!<br />

���������������

1. Holiday Gift Cards<br />

2. Customer Takeaway y Cocktail Recipes Rec<br />

3. Holiday Wrapped ped Up - Advertising Advertisi Advertis<br />

4. Shari’s Picks icks cks<br />

5. Super per Sale Sale FSI FFSI<br />

6. Holiday Gift Packaging Pac<br />

7. Holiday Block B Piles<br />

8. Beaujolais Bea Be Nouveau<br />

9. 9 Rear Cash Register Signs – “Check 25”<br />

����� �����������<br />

��<br />

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Gift Cards Cardss<br />

PT9 FEATURES - Holiday Gift Cards<br />

An important incremental<br />

sales opportunity!<br />

Merchandising<br />

Merchandise <strong>LCBO</strong> & VINTAGES<br />

Holiday Gift Cards on the Cash<br />

Desk(s) in an Acrylic Gift Card<br />

Merchandiser.<br />

Allocations & Receivals<br />

Holiday Gift Cards are forceallocated<br />

to stores beginning<br />

week 30 (week of October 22).<br />

Gift Card activations will be<br />

monitored and additional cards<br />

will be automatically forced to o<br />

stores requiring more inventory. ntory.<br />

Receive gift cards into o inventory vent<br />

as you would any other Vendor<br />

Direct Receivals s using Givex G<br />

Distributor 6230. 30.<br />

Vendor Direct irect Receivals<br />

Receivals<br />

procedures edures are available availab avail on the<br />

intranet ranet net portal in Retail Re Forms<br />

Manuals and <strong>Guide</strong>s Gu (search<br />

using Vendor Vend Vendor Direct).<br />

����������<br />

�<br />

Batch tch AActivations<br />

Gift GGift<br />

Card Batch Activation is<br />

aavailable<br />

for customers purchasing<br />

large orders. Complete batch<br />

activation instructions are available<br />

on the intranet portal in the Gift Card<br />

Store Information <strong>Guide</strong> available in<br />

Retail Forms Manuals and <strong>Guide</strong>s<br />

(search Gift Card Information <strong>Guide</strong>).<br />

6 Promotional Turn 9<br />

����<br />

<strong>LCBO</strong> Holiday Gift Cards<br />

(2 versions)<br />

<strong>LCBO</strong># 304170<br />

$10.00 - $500.00 per card<br />

Presenters (4 versions)<br />

<strong>LCBO</strong># 304188<br />

VINTAGES Gift Card<br />

(1 version)<br />

<strong>LCBO</strong># 291930<br />

$10.00 - $500.00 per card<br />

Presenters (1 version)<br />

<strong>LCBO</strong># 105023

PT9 FEATURES - Customer Takeaway Cocktail Recipes<br />

Custoommer Cu Takeawaayy Cocktail RReeccipeess<br />

HOLIDAY<br />

YOUR HOLIDAY ENTERTAINING HANDBOOK<br />

Wrapped up<br />

Holiday Cocktail <strong>Guide</strong> Re-order# 13095-04<br />

Overview<br />

All stores will receive copies of the Holiday liday Cocktail Cockta Co<br />

Brochure at the start of PT9. The brochure rochure hure should shou should be<br />

displayed in the brochure holders rs s on each End Aisle Ais Aisl<br />

1 through 10 only for visibility ty & customer pick-up. pick- pic<br />

All participating stores will ll receive a second secon seco shipment<br />

of the Holiday Cocktail ktail <strong>Guide</strong> in PT10. PT10<br />

Key Dates ate<br />

Ship p Date: November Novembe No 9, 2012 (1st shipment)<br />

Ship hip Date: Novem Nove November 26, 2012 (2nd shipment)<br />

Takedown: akedown January Ja 6, 2013<br />

Particip Participating tic Store<br />

All Stores Sto<br />

Merchandising Instructions<br />

�� The brochures are to be merchandised on<br />

all End Aisles in the wire brochure holders.<br />

(Please see illustration)<br />

�� Please re-stock the brochures throughout the<br />

promotion.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 7<br />

End Aisle brochure holder available from<br />

Central Supply Re-order# 690602<br />

������� �� ���������

Advertising Addvertissinng – “Holiday “Holiddaayy Wrapped WWrraappeed Up“ FFSI FSI<br />

PT9 FEATURES - Advertising – “Holiday Wrapped Up“ FSI<br />

Overview<br />

In keeping <strong>with</strong> the “Holiday Wrapped<br />

Up” approach from our thematic, our<br />

PT9 FSI has an entertaining focus while<br />

still touching on gift giving. The holiday<br />

season isn’t <strong>with</strong>out its challenges, as<br />

people grapple <strong>with</strong> the pressure to<br />

decorate, give the right gift, choose the<br />

right wine for dinner, serve the perfect<br />

holiday cocktail... and then there’s the<br />

time it takes to pull it all together!<br />

The FSI takes our customer through<br />

the entire process of hosting a<br />

wonderful Holiday celebration. We e<br />

offer helpful tips on how to entertain ertain<br />

unexpected guests, set up your r bar, b<br />

and provide tasty bite-sized ed treats<br />

for your guests. We also o provide provide the<br />

customer <strong>with</strong> recipes es for easy-to-make<br />

easy-to-ma<br />

easy-to-m<br />

holiday appetizers s that your guests will<br />

love. We make gift suggestions,<br />

sugg as well<br />

as offering ideas deas on thoughtful thoughtfu thought gifts to<br />

bring the host or hostess.<br />

As <strong>with</strong> ith the thematic, thematic these solutions<br />

will ill be e special enough eno to delight the<br />

customer, prompting prom them to say<br />

“I never thought thoug th of that!” We know<br />

customers want help deciding what to<br />

buy and we’ll make it easy to celebrate,<br />

easy sy to give and easy to create. We’ve<br />

done do d all the work so the customer<br />

doesn’t have to.<br />

8 Promotional Turn 9<br />

Drop D Date<br />

November 17, 2012<br />

All stores will receive 15 copies<br />

for reference.<br />

�� Toronto Sun<br />

�� Ottawa Sun<br />

�� London Free Press<br />

�� Kingston Whig-Standard<br />

�� Barrie Examiner<br />

�� Ottawa Citizen<br />

�� Windsor Star<br />

�� National Post<br />

�� Thunder Bay Chronicle Journal<br />

�� Hamilton Spectator<br />

�� Toronto Star<br />

�� Globe & Mail (Ontario Edition)<br />

�� Kitchener - Waterloo Record<br />

�� Guelph Mercury<br />

��� ���������� �� �<br />

�

PT9 FEATURES - Advertising – “Holiday Wrapped Up“ FSI<br />

Advertising AAdvertis AAdvvertis Advertis dverttiisiinng<br />

– – “Holiday “Hoolidayy Wrapped Up“ UUp“ FSI Continued<br />

Coonttinnued<br />

“Holiday Wrapped Up“ - Participating <strong>Product</strong>s<br />

<strong>LCBO</strong># Description Size (mL) mL<br />

699389 Magners Original Irish Cider 500<br />

142331 Amsterdam Nut Brown Ale 473<br />

73791 Carlsberg 6 x 330<br />

300681 Coors Light 6 x 473<br />

191874 Corona Extra 473 47 4<br />

314997 Mill Street Celebration Sampler Pack 6 Pk 2173<br />

27623 Mill Street Stock Ale 6 x 341<br />

243105 Miller Genuine Draft 473<br />

296558 Moosehead Cracked Canoe 473<br />

39651 Sleeman Honey Brown Lager 473<br />

74591 Tuborg Gold Beer 500<br />

605857 Amarula Cream 1140<br />

285262 Bailey's Biscotti Cream Liqueur queu<br />

750<br />

9902 Courvoisier VSOP 750<br />

281378 Forty Creek Cream m Liquor Li<br />

750<br />

222349 St. Remy A La a Creme<br />

750<br />

95315 Wiser's Small mall Batch Whisky<br />

750<br />

563122 Fat Bastard stard d Shiraz VDP<br />

750<br />

620773 Masi si Masianco Pinot Grigio Grig Gr & Verduzzo IGT 750<br />

214981 Paul Delane Cremant De Bourgogne Reserve 750<br />

307975 Cupcake Cabernet Caberne Sauvignon 750<br />

262717 Errazuriz Estate Estat Esta Cabernet Sauvignon 750<br />

219147 Hardys The Gamble Chardonnay Pinot Gris 750<br />

308007 007 Menage Me A Trois Red 750<br />

308015 08015 Menage Men Me A Trois White 750<br />

275099 5099 Jackson-Triggs J<br />

Vidal 4000<br />

79426 79426<br />

Pelee Island Gamay Noir Zweigelt VQA 1500<br />

504241<br />

Henry Of Pelham Cabernet/Merlot VQA 1500<br />

260364 60364<br />

Megalomaniac Homegrown Red VQA 750<br />

53967 5396 5<br />

Smirnoff Grand Cosmopolitan 750<br />

255513 2<br />

Robert Mondavi Cabernet Sauvignon Napa (V) 750<br />

1206 Bacardi Gold Rum 750<br />

283929 Captain Morgan Black Spiced Rum 750<br />

283911 Captain Morgan Silver Spiced Rum 750<br />

312959 Ketel One 1750<br />

272690 Pinnacle Whipped 750<br />

312983 Skinnygirl Bare Naked Vodka 750<br />

216929 Smirnoff Vodka 1140<br />

2691 Tanqueray Dry Gin 750<br />

���������������<br />

�� �� �� �� �� �� ��� ��� �� �� �� ����<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 9

Shari’s SShari’s Picks Pickss<br />

Overview<br />

Shari Mogk-Edwards, Vice President, <strong>LCBO</strong><br />

Merchandising and VINTAGES, is endorsing 10<br />

products during PT9. The program will be supported<br />

<strong>with</strong> in-section shelf talkers for PT9. The PT9 Shelf<br />

Talkers are to remain up throughout PT9 and PT10.<br />

In PT10, an additional 10 products will be endorsed<br />

by Shari Mogk-Edwards for Shari’s Picks.<br />

Participating Stores<br />

All Stores<br />

Participating <strong>Product</strong>s<br />

<strong>LCBO</strong> Description Size (mL)<br />

273516 Ron Zacapa 23 Centenario o Rum<br />

750<br />

249102 Belvedere Red Metallic ic<br />

750<br />

277004 Plymouth English Gin<br />

750<br />

285924 Traders Vic's Roasted oasted sted Chestnut Liqueur Lique<br />

750<br />

285254 Forty Creek Copper er Pot Reserve Reserv<br />

750<br />

312850 Mill Street Celebration Seasonal Seasona Sampler 6 pack<br />

107219 Strewn Select Late Harvest VQA V<br />

375<br />

237255 Saint nt Clair Vicar's Vica Choice Sauvignon Blanc 750<br />

605667 Bouchard ard Pere & Fils Pinot P Noir Bourgogne 750<br />

649749 Castillo De Almansa Reserva 750<br />

Components onents nts<br />

�� Shari’s Hot Picks Pic Shelf Talkers Re-Order #13095-04<br />

Merchandising<br />

Merchandi Merchandising Instructions<br />

�� �� �� Merchandise Merch Merc in-section, in front of participating products.<br />

�� �� � Be sure to fold up the perpendicular part of the shelf talker.<br />

10 110<br />

fo for the Holidays Entertaining<br />

On O November 14, the <strong>LCBO</strong> will be delivering a 24 page unaddressed mail piece<br />

to postal codes <strong>with</strong>in city areas of Ontario. The 24 page brochure will highlight<br />

10 top picks from our Vice President, <strong>LCBO</strong> Merchandising and VINTAGES, (Head<br />

Buyer, Wines, Beers, Spirits and VINTAGES), Shari Mogk-Edwards. The products<br />

featured offer an assortment of Shari’s favourite products for this holiday season.<br />

Written from her voice, Shari offers our customers insight about why these<br />

products were chosen to be part of our Holiday product assortment, and why<br />

customers should make them a part of their holiday.<br />

10 Promotional Turn 9<br />

PT9 FEATURES - Shari’s Picks<br />

<strong>Product</strong> Endorsement Program<br />

�<br />

�������������<br />

� �����<br />

�� �� ���<br />

�� �

PT9 FEATURES - Super Sale FSI<br />

PT9 Super Sale FSI FFSI<br />

Overview<br />

Black Friday has traditionally been the<br />

biggest sale day in the United States and we<br />

would like to entice Canadian shoppers to<br />

save themselves a long trip and wait at the<br />

border. Let customers know they can get<br />

great savings and enjoy these fan favourites<br />

while watching the Grey Cup game instead!<br />

Participating <strong>Product</strong>s<br />

<strong>LCBO</strong># Description Size (mL)<br />

217653 Captain Morgan Spiced Rum 1140<br />

492520 Bacardi 8 Year Old Rum 750<br />

67 Smirnoff Vodka 750<br />

611400 Mott's Clamato Caesar Original ginal inal<br />

4 x 341<br />

582205 Chivas Regal 18 Year Oldd 750<br />

224352 Crown Royal Black 750<br />

61374 Bushmills Black Bush sh<br />

750<br />

272310 KWV Territory 61 Sauvignon uvignon g Blanc Blan Blanc<br />

750<br />

296244 Guinness Draught ught g<br />

4 x 440<br />

248880 Trove Shiraz z Cabernet Cabern Cabernet<br />

750<br />

Drop Dates<br />

Publication Drop Date<br />

Globe and Mail (Ontario Ontario Edition) Edi<br />

Thursday, November 22, 2012<br />

Toronto Sun Friday, November 23, 2012<br />

Ottawa Sunn Friday, November 23, 2012<br />

London Free Press<br />

Friday, November 23, 2012<br />

Kingston ston Whig g Standard Standar<br />

Friday, November 23, 2012<br />

Sudbury udbury dbury y Star<br />

Friday, November 23, 2012<br />

North th Bay y Nugget g<br />

Friday, November 23, 2012<br />

Collingwood g Enterprise Ente<br />

Friday, November 23, 2012<br />

Hamilton Spectator Spec<br />

Friday, November 23, 2012<br />

Kitchener Waterloo W Record Friday, November 23, 2012<br />

Barrie Advance A<br />

Thursday, November 22, 2012<br />

Peterborough Peter Pet This Week Friday, November 23, 2012<br />

Oshawa-Whitby Os<br />

This Week Friday, November 23, 2012<br />

Guelph Mercury Friday, November 23, 2012<br />

Kawartha Lakes Thursday, November 22, 2012<br />

Thunder Bay Chronicle Friday, November 23, 2012<br />

Sioux Lookout Bulletin Wednesday, November 21, 2012<br />

Huntsville Forester Wednesday, November 21, 2012<br />

Toronto Star Friday, November 23, 2012<br />

National Post Friday, November 23, 2012<br />

Ottawa Citizen Friday, November 23, 2012<br />

Windsor Star Wednesday, November 21, 2012<br />

Timmins Daily Press Friday, November 23, 2012<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 11<br />

�� �<br />

5<br />

gs<br />

’s<br />

SAVE<br />

$12.00<br />

<strong>LCBO</strong> LC<br />

3 DAYS D<br />

OF SU SUPER<br />

SAVINGS! VING<br />

THIS S FFRIDAY<br />

TO SUNDAY<br />

NOVEMBER VEMBE 23 – 25<br />

CHIVAS C REGAL 18 YEAR OLD<br />

According to American<br />

whisky writer F. Paul Pacult,<br />

“Strength and elegance<br />

balanced in harmony…<br />

blended Scotch does<br />

not get any better than<br />

this”. And at this price,<br />

we couldn’t agree more.<br />

MEDIUM & FLORAL<br />

582205 | 750 mL | REG. $94.95<br />

NOW $82.95<br />

��������������<br />

�� �� �� �� ��� �� �� �� �� �� �� ����<br />

�� ����� �� �� ���<br />

�� ����<br />

��

PT9 FEATURES - Holiday Gift Packaging<br />

Holiday Gift Packaging<br />

Packaginng<br />

This year’s Holiday Promotion is all<br />

about making the holiday season easier<br />

by simplifying the shopping experience.<br />

We know that customers want help<br />

deciding what to buy, so the <strong>LCBO</strong>’s<br />

holiday gift to them is to make it easy<br />

to shop, easy to celebrate and easy<br />

to give.<br />

IMPORTANT<br />

All distribution lists for the Holiday gift<br />

packaging, Bag & Boxes xes and Spirit PPre-wrap<br />

are posted on the Portal. ort<br />

You can view gift photos and pricing information<br />

on the Holiday day Gift Gifting Program website at:<br />

(http://intranet/holiday_gifting_program)<br />

//intranet/holiday<br />

These gifts will be allocated to your store. The<br />

Holiday Gifting Giftin Team calculates the appropriate<br />

quantity quantity and an each District Manager reviews the<br />

total allocation a to ensure the overall quantity<br />

suitable suitab for your store.<br />

���������������� �� ��������<br />

�<br />

These T items cannot be re-ordered from the<br />

warehouses.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 13

Gift GGiifftt Bags & & Boxes Boxees<br />

Featured Gift Items<br />

PT9 FEATURES - Holiday Gift Packaging<br />

Description <strong>LCBO</strong># Price Merchandise Images ges<br />

Knit Single Bottle 302521 $5.95 Promotional Fixture (top shelf),<br />

Bag w/ Stripes<br />

in Fabric Bag Self-Merchandiser<br />

2 Versions<br />

Case packed 12<br />

(6 per colour)<br />

Felt Single Bottle Bag<br />

w/ Dot Border Trim<br />

2 Versions<br />

Case packed 12<br />

(6 per colour)<br />

Knit Single Bottle Bag<br />

2 Versions<br />

Case packed 12<br />

(6 per colour)<br />

Felt Single ngle Bottle<br />

Bag ag w/ Snowflake<br />

1 Version Versio Version<br />

Case packed 1 112<br />

Felt Double Bottle<br />

Gift Bag<br />

1 Version<br />

Case packed 12<br />

301861 $5.95 Promotional nal al Fixture (top shelf),<br />

in Fabric ic Bag ag Self-Merchandiser<br />

Self-Merchand<br />

Self-Merchandi<br />

301846 6 $5.95 Promotional Prom Pro Fixture (top shelf),<br />

in Fabric Bag Self-Merchandiser<br />

301838 $5.95 Promotional Fixture (Top Shelf)<br />

��������������<br />

� ��� �� ��� �<br />

301853 $6.95 Promotional Fixture (Top Shelf)<br />

14 Promotional Turn 9<br />

���

PT9 FEATURES - Holiday Gift Packaging<br />

Gift GGifft Bag Baag & Boxes Boxees Continued<br />

Coonttinnuued<br />

Description <strong>LCBO</strong># Price Merchandise Imagess<br />

Medium Shopper<br />

1 Version<br />

Case packed 50<br />

309435 $1.95 �����������<br />

Holiday 95c bag -<br />

Single Bottle Bag<br />

2 Versions<br />

Case packed 100<br />

(2 per design)<br />

Generic Seasonal<br />

95c Bag<br />

Single Bottle Bag<br />

2 Versions<br />

Case packed 100 00<br />

(2 per design)<br />

Single ngle Bottle Bot<br />

Gift Box<br />

4 Versions<br />

Case packe pack packed 24<br />

(6 per des de<br />

design)<br />

Double Bottle<br />

Gift Box<br />

4 Versions<br />

Case packed 12<br />

(3 per design)<br />

308130 $0.95 �����������<br />

����������������������������<br />

��� ������� � ������� �������<br />

(A separate parate e communication<br />

will be sent out o to the select sel<br />

stores) tores)<br />

308148 48 8 $0.95 $0 �����������<br />

�� ��<br />

� End Aisles (select stores)<br />

(A separate communication<br />

will be sent out to the select<br />

stores)<br />

304113 $1.95 �����������������<br />

Merchandiser<br />

�����������<br />

��������������<br />

����� ���� �� ��<br />

304139 $2.95 � Metal Gift Packaging<br />

Merchandiser<br />

�����������<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 15<br />

���

Instructions Insstructioonnss for wrapping wrapppiingg Vessseels Vessels<br />

Holiday Vessel <strong>with</strong> Glitter 301325 $5.95<br />

2 Version Case Packed 6 (3 Per Design)<br />

Featured Gift Preparation <strong>Guide</strong>lines<br />

Always pre-wrap the featured gift vessels<br />

<strong>with</strong> products chosen at the store Manager’s<br />

���������� ��������� �� ������ �������<br />

demographics) and merchandise on he<br />

Promotional Fixture End.<br />

Do not sell the vessels <strong>with</strong>out products.<br />

If the holiday vessels sell through, make up<br />

pre-wrapped gifts <strong>with</strong> inventory of other ther her gift<br />

vessels.<br />

Wrap Kits 269480 $3.50<br />

(Per Gift Wrapped) Case se Packed in 6<br />

����������������������������������������������<br />

��� �� ��� ������ ��� ���� ����<br />

red ribbon). We recommend ecomm making mak 6 gifts at<br />

�����������������������������������������������<br />

� �� ������ ����� ��� ��� ��<br />

to prepare 6 vessels.<br />

Include de the following on o the label by using<br />

Kwick wick Price a thin thin black b marker.<br />

�� ��� <strong>Product</strong> <strong>Product</strong> Name(s), Nam<br />

�� �� � <strong>Product</strong> <strong>Product</strong> <strong>LCBO</strong>#(s), LC<br />

�� �� �� <strong>Product</strong> Price(s),<br />

�� �� Vessel Vesse Ve <strong>LCBO</strong>#,<br />

�� �� Vessel Ves Ve Price,<br />

�� �� �� Wrap Kit <strong>LCBO</strong>#<br />

�� �<br />

Wrap Kit Charge ($3.50) and<br />

�� Total Price<br />

���� ��� ����� �� ��� ���� ���� ��� ������� ���<br />

the ribbon <strong>with</strong> a simple bow.<br />

PT9 FEATURES - Holiday Gift Packaging<br />

���� � �������� �����<br />

16 Promotional Turn 9<br />

The vessel<br />

seen in the<br />

photos are for<br />

instructional<br />

purposes only.<br />

The vessel you<br />

will receive<br />

looks different.

PT9 FEATURES - Holiday Gift Packaging<br />

Instructions Insttrucctionss ffor for wrapping wrapping VVessselss Vessels Continued<br />

Conntinued<br />

301325 Holiday Vessel <strong>with</strong> Glitter<br />

$5.95<br />

2 Versions Case Packed 6 (3 Per Design)<br />

Participating stores<br />

1, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 50 57,<br />

58, 60, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 95, 5, 97, 101, 102, 106, 10 1 115,<br />

125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 54, 155, 55, 156, 164, 16 165, 166,<br />

168, 171, 175, 179, 182, 183, 185, 186, 187, 190, 90, 191, 192, 195, 19 196, 198,<br />

200, 201, 207, 209, 210, 211, 212, 214, 217, 17, 218, 218 226, 228, 228 233, 237, 242,<br />

243, 244, 248, 249, 252, 253, 255, 263, , 265, 269, 278, 2 287, 2 288, 295, 298,<br />

300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 344 34 346, 351, 353, 355,<br />

359, 360, 361, 362, 367, 371, 373, 3, 378, 78, 381,382, 381 381,382, 383, 3 384, 385, 386, 387,<br />

388, 389, 390, 392, 393, 394, 397, 398, 400, 400 402, 40 404, 407, 412, 416, 417,<br />

425, 426, 427, 428, 431, 432, 32, 434, 434, 437, 437, 438, 438, 443, 444, 445, 452, 453, 456,<br />

457, 459, 465, 470, 481, 484, 486, 490, 491, 4 494,495, 497, 499, 501, 505,<br />

511, 518, 521, 522, 523, 23, , 528, 532, 534, 536, 540, 542, 544, 545, 546, 549,<br />

551, 553, 555, 556, , 559, , 566, 568, 568 569, 5 572, 573, 575, 579, 580, 584, 586,<br />

587, 590, 593, 601, 01, 602, 605, 609, 609 616, 617. 619, 623, 624, 627, 629, 630,<br />

631, 632, 634, 4, , 635, 638, 63<br />

641, 643, 64 644, 694, 698, 700, 702, 703, 771, 776<br />

��� ��<br />

������������<br />

This is what the<br />

vessel you will<br />

receive looks like.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 17

<strong>LCBO</strong> LLCCBBO Gift Packaging<br />

PPackagging<br />

Re-Order # 13095-32<br />

Re-order #13095-33<br />

PT9 FEATURES - Holiday Gift Packaging<br />

Gift Packaging Merchandiser<br />

Stores will receive Holiday sign inserts / VINTAGES ES Holiday Holid<br />

sign inserts for the Gift Packaging Merchandising dising ng Fixture. Fixture<br />

(Metal or wood)<br />

Place the Gift Packaging Merchandising ndising Fixture in a<br />

���������� ����������� �������� ����� ����� ���� ��� ��� ��� ���� ���� ���� ������ ��<br />

Customer Service desk, Seasonal onal & New Produc Produ <strong>Product</strong> Fixture,<br />

etc.) and replenish throughout ghout out the season. season<br />

Place the VINTAGES merchandiser erchandiser in a<br />

prominent,<br />

����������� �������� �� �� ���� ���� �� ��� ��� VINTAGES VINTA section and<br />

replenish throughout ughout ghout the season sseason.<br />

After the Holiday day season, seas season, the<br />

gift packaging merchandiser<br />

��������������������������������������������������<br />

���� ���� �� �� ���� ���� ��� �� ��<br />

Stores tores may also<br />

mmerchandise<br />

the folding boxes<br />

on the hooks at<br />

the cash desk.<br />

Please remove all year-round packaging from the<br />

sales sale sa floor and store in the back room until the<br />

inventory in<br />

of the Holiday gift packaging is sold<br />

through or until the end of PT10.<br />

Fabric Gift Bags<br />

Stores receiving fabric bags will also receive<br />

either a large (three compartment), or a small (two<br />

compartment selfmerchandiser<br />

to place<br />

on the top shelf of the<br />

Promotional Fixture.<br />

�� � �������������<br />

���<br />

Additional<br />

merchandisers can<br />

be ordered from<br />

hello<strong>LCBO</strong>.<br />

18 Promotional Turn 9<br />

Re-Order # Large: 13095-34<br />

Re-Order # Small: 13095-35

PT9 FEATURES - 95¢ Bag Hot Button Sign - Holiday<br />

95¢ 955¢¢ Bag Baag Hot Hott Button Signn Sign - Holidaayy Holiday<br />

All stores are receiving signs to<br />

promote the price of our Holiday<br />

95¢ bags.<br />

Install the Holiday 95¢ Bag Hot<br />

Button Sign at each cash end<br />

<strong>with</strong> the existing clip. Install one<br />

sign on all cash ends (even if<br />

there are two baskets).<br />

Install signs upon receipt.<br />

Replacement signs and clips can<br />

be ordered from hello<strong>LCBO</strong><br />

(416-365-5932).<br />

Reorder eorder er #<br />

#<br />

95¢ Bag Hot Button Signs DMS-<br />

13095-41<br />

95¢ Bag Hot Button Sign gn Clip NIHK102<br />

NIH<br />

Stores in FLS designated areas a<br />

MUST display the bilingu biling bilingual side<br />

of the e sign. sign<br />

Please Please ease remove all a the Autumn<br />

& Year-Round 95¢ bags to<br />

encourage encoura full sell through of the<br />

new new Holiday Hol Ho Program.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 19<br />

CLIP<br />

NIHK102<br />

SIGN (ENGLISH OVER BILINGUAL)<br />

DMS-13095-41<br />

+ 308130<br />

Holiday 95¢ Bag<br />

+ 308148<br />

Generic 95¢ Bag<br />

���� ���������������<br />

�� ����� �� ��� ��

Vintages Vintaaggees Gift Bags Baags And And Boxees Boxes<br />

PT9 FEATURES - VINTAGES Gift Packaging<br />

Description <strong>LCBO</strong># Price Merchandise Images<br />

VINTAGES Fabric 258400 $5.95 �����������<br />

Single Bottle<br />

Gift Bag<br />

�������������������������<br />

Single bottle bag<br />

Case Packed in 12<br />

VINTAGES 95¢ Bag<br />

Single Bottle Bag<br />

Case Packed 100<br />

VINTAGES Single<br />

Bottle Gift Bag<br />

<strong>with</strong> Rope Handle<br />

Case Packed in 100<br />

VINTAGES Icewine<br />

Gift Box<br />

Single Bottle ottle e Box Bo Box<br />

Case Packed 24<br />

VINTAGES TAGES Single Sing<br />

Bottle Gift B BBox<br />

Single<br />

gle Bottle Box<br />

Ca CCase<br />

Packed 24<br />

VINTAGES Double<br />

Bottle Gift Box<br />

Double bottle box<br />

Case packed 12<br />

259499 $0.95 �����������<br />

���������������������������� ��� ������� ����<br />

(A separate communication<br />

ommunication<br />

will be sent nt out ut to the select<br />

stores)<br />

923599 $1.95 ������������������<br />

���� ������ � ��������� ���<br />

Merchandising Merchandisin<br />

Merchandis Fixture<br />

�����������<br />

� ���� �� ��<br />

258384 $1.75 $1.7 �����������������<br />

Merchandising Fixture<br />

�����������<br />

258418 $1.95 �����������������<br />

Merchandising Fixture<br />

�����������<br />

��������������<br />

��� ��� ��� �� ��<br />

258426 $2.95 �����������������<br />

Merchandising Fixture<br />

�����������<br />

20 Promotional Turn 9<br />

���

PT9 FEATURES - 95¢ Bag Hot Button Sign - VINTAGES<br />

95¢ Bag Hot Hoot Button Buuttoonn Sign - VVVINTAGES INNTTAGGEESS<br />

All stores are receiving signs<br />

to promote the price of our<br />

VINTAGES 95¢ and $1.95 bags.<br />

Install the VINTAGES Hot Button<br />

Sign at each cash end <strong>with</strong> the<br />

existing clip. Install one sign on<br />

all cash ends (even if there are<br />

two baskets).<br />

Install signs upon receipt.<br />

Replacement signs and clips can<br />

be ordered from hello<strong>LCBO</strong><br />

(416-365-5932).<br />

95¢ - $1.95 Bag Hot Button<br />

Signs<br />

95¢ Bag Hot Button Sign<br />

Clip<br />

Reorder #<br />

DMS S<br />

13095-42 3095-4<br />

NIHK102 NIHK102 NIH<br />

Stores in FLS designated areas a<br />

MUST display the bilingual biling side<br />

of the e sign. sign<br />

Please Please ease remove Year-Round Y &<br />

Autumn 95¢ bags b to encourage<br />

full ull sell through thro t of the new<br />

Holiday Program.<br />

��������� �� �� �����<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 21<br />

CLIP<br />

NIHK102<br />

SIGN (ENGLISH OVER BILINGUAL)<br />

DMS-13095-42<br />

+ 259499<br />

Vintages 95¢ Bag<br />

����<br />

+ 923599<br />

Bag <strong>with</strong> Rope<br />

Handle $1.95

VVinntagges Giifftt BBags AAnnd Booxxes Coonntinuueed<br />

Description <strong>LCBO</strong># Price Merchandise Images<br />

VINTAGES Wooden<br />

Box - 1-Bottle<br />

Case Packed in 12<br />

VINTAGES Wooden<br />

Box - 2-Bottle<br />

Case Packed 6<br />

VINTAGES Wooden<br />

Box - 3-Bottle<br />

Case Packed in 4<br />

VINTAGES Wooden<br />

Box - 6-Bottle 6-Bott 6-Bottle<br />

Case Packe Packed 2<br />

PT9 FEATURES - VINTAGES Gift Packaging<br />

285106 $6.95 �������������������������������<br />

Fixture<br />

��VINTAGES Section<br />

����������������<br />

285114 $9.95 Gift Packaging Merchandising<br />

Merchandis<br />

Fixture<br />

��VINTAGES S Section ion<br />

���������������� ���� ���� ������ ������<br />

285122 22 $14.95 $ Gift Packaging Merchandising<br />

Fixture F<br />

��VINTAGES Section<br />

����������������<br />

285130 $23.75 Gift Packaging Merchandising<br />

Fixture<br />

��VINTAGES Section<br />

����������������<br />

��������������<br />

���<br />

��� �� ��<br />

22 Promotional Turn 9<br />

���

PT9 FEATURES - Holiday Block Piles<br />

Supplier Supppllier Su SSu Su Gift Packs Holiday Block Piles Pilees<br />

IMPORTANT<br />

All distribution lists for the Holiday gift<br />

packaging, Bag & Boxes and Spirit<br />

Pre-wrap are posted on the Portal.<br />

You can view gift photos and pricing<br />

information on the Holiday Gifting<br />

Program website at:<br />

(http://intranet/holiday_gifting_program) rogram)<br />

These gifts will be allocated d to your sto store.<br />

The Holiday Gifting Team calculates the<br />

appropriate quantity and each Distri District<br />

Manager reviews the e total allocation<br />

to<br />

ensure the overall quantity uantity sui suitable for<br />

your store.<br />

These items cannot be<br />

re-ordered from<br />

the warehouses.<br />

arehouses.<br />

����������� ����<br />

��<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 23

Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />

Building Block Piles<br />

PT9 FEATURES - Holiday Block Piles - Build<br />

�� Build Block Piles by theme. The themes provide customer solutions. olutions. ons<br />

Theme Where to Build<br />

For the Wine Lover Power Aisle<br />

For the Spirits Lover Power Aisle<br />

For the Beer Lover In available space pace<br />

Gifts Under $25 Power Aisle le<br />

Gifts Under $50 Power r AAisle<br />

Aisle<br />

Staff Favourites In available ab space<br />

Specialty <strong>Product</strong>s In available<br />

space<br />

�� <strong>Product</strong>s are assigned to themes mes s on the following follow pages and in the Holiday<br />

Staff <strong>Guide</strong>.<br />

�� Always place pole top signs ns before building build buil the display.<br />

�� “Stadium Cut” as many any cases as possible po to maximize product facings.<br />

�� Place the tallest stack ck of cases case in the middle of the Block Pile.<br />

�� Height: Minimum - 3 cases cas ca (use dummy cases if necessary)<br />

Maximum Max - 5 cases<br />

�� Building ng g Block Piles <strong>with</strong> wit w four to ten SKUs is ideal. Too many SKUs on a<br />

Block ck Pile can be overwhelming ov<br />

for the customer.<br />

�� Place e the signs amongst a the cases to visually break up large Block Piles.<br />

Try<br />

to avoid long lon lo “walls of product”.<br />

�� �� Include nclude VINTAGES VIN I gift packs on the Block Piles.<br />

Re-Orde Re-O Re-Order number for the<br />

Block<br />

ck<br />

Pile Package 13095-51<br />

���� � ������������� ���� �� � �� �� ����<br />

�� ��<br />

�� Pole Toppers<br />

�� Pricer Cards<br />

�� Shelf Talkers<br />

24 Promotional Turn 9

PT9 FEATURES - Holiday Block Piles - Build<br />

Supplier Supppllier Su SSu Su<br />

Gift Packs Holiday Block Piles Pilees<br />

Block Pile Configuration<br />

�� Do not cover the sign’s message<br />

<strong>with</strong> product.<br />

�� Build out and cascade product<br />

if you need to maximize the amount<br />

�����������������������<br />

������������<br />

������ ���� �������� �� �� ���� ��� �� ������ ��� � �� ��� �� ����<br />

�� �<br />

= Possible display locations<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 25<br />

Entrance

Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />

PT9 FEATURES - Block Pile Theme: For the Wine Lover<br />

<strong>LCBO</strong># Description Format (mL) Price* ce* Categor Category<br />

127852 Taylor Fladgate Late Bottled Vintage Port<br />

26 Promotional Turn 9<br />

Single bottle <strong>with</strong> Two<br />

Glasses<br />

$24.95 WINES WINE N<br />

132829<br />

Louis Jadot Beaujolais-Villages Combe aux<br />

Jacques 2011 & Bourgogne Chardonnay<br />

2012<br />

Two Bottle Gift Set $34.95<br />

WINES<br />

289777 Ravenswood Vintners Blend Zinfandel Magnum $34.95 95<br />

WINES<br />

253633 Trapiche Malbec Trio <strong>with</strong> DVD<br />

Three Bottles les - 1 Malbec/1<br />

RSV Malbec/1 lbec/1 Broquel Br<br />

Malbec ec c w virtual tasting ttasting<br />

DVDD<br />

$36.45 $3<br />

WINES<br />

253724 Robert Mondavi Private Selection<br />

Two Pack - 1 Cab Sauv/1 Sauv/ Sau<br />

Chard Cha<br />

$37.95 WINES<br />

290072 Rocca Del Macìe Chianti Classico Magnum<br />

$37.95 WINES<br />

248112<br />

Kim Crawford Essentials - 2011 Pinot ot t Noir N &<br />

Sauvignon Blanc<br />

Two wo Bottle Gift G Set $39.95 WINES<br />

132845<br />

Marquése de Casa Concha 2010 010 Cabernet<br />

Sauvignon & Carmenère<br />

Two wo Bottle Bo B Gift Set $39.95 WINES<br />

132852<br />

Tommasi Ripasso Valpolicella olicella la Classico C<br />

Superiore 2009 & Le Volpare Volpare e Soave 2012<br />

Two T Bottle Gift Set $39.95 WINES<br />

290064<br />

Zenato Lugana San an Benedetto 2011 &<br />

Valpolicella Superiore periore Ripassa 2009<br />

Two Bottle Gift Set $39.95 WINES<br />

590000<br />

Two Pack - 1 Amarone<br />

Cesari Amarone marone e Valpolicella &<br />

Mara Ma Ripasso della Valpolicella/1 Mara<br />

<strong>with</strong> Olive ve Oil<br />

Valpolicella Ripasso w<br />

olive oil<br />

$59.80 WINES<br />

291187 Möet öet & Chandon Imperial Imperia Diamond Suit Unique Bottle $60.65 WINES<br />

6010211 Inniskillin 2008 Icewine Icew<br />

- Vidal & Reisling Two Bottle Gift Set $64.95 WINES<br />

248104 48104<br />

Robert Mondavi Mondav 2009 Fumé Blanc &<br />

Cabernet Sauvignon Sau Sa<br />

Two Bottle Gift Set $64.95 WINES<br />

37069 Veuve Veuve Veuv Clicquot Cli Brut <strong>with</strong> Ice Jacket Single Bottle w Jacket $67.75 WINES<br />

253740 253740 Veuve Veuv Veu Clicquot Brut Shopping Bag Single Bottle <strong>with</strong> Gift Bag $67.75 WINES<br />

���� ���� �� �� �� �� �� ��� �� ���� ��������������� ��� ����<br />

���� �� ����� ���� �� �� ��<br />

290056 056 Burgo Viejo Licenciado Rioja Reserva Trio<br />

Three Bottles in Wooden<br />

Box<br />

$74.95 WINES<br />

291161 2911 29<br />

Veuve Clicquot Brut Tin Box Collectors Gift Tin $67.75 WINES<br />

187369<br />

Remo Farina Amarone Della Valpolicella<br />

Classico<br />

Magnum in wooden box $79.95 WINES<br />

661116 Cantine Leonardo DaVinci Leonardo Chianti Magnum $99.95 WINES<br />

94110 Henry of Pelham Icewine Trio 3 bottles in plastic box $99.95 WINES<br />

908459 Bordeaux Discovery Chest<br />

Six Bottles in Wooden<br />

Chest<br />

$129.95 WINES<br />

709196 Marchesi Di Barolo Cannubi Barolo Magnum $129.95 WINES<br />

*Price Subject to change

PT9 FEATURES - Block Pile Theme: For the Spirit Lover<br />

SSupplier Supppllier Su SSu Su<br />

li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />

<strong>LCBO</strong># Description Format (mL) mL) Price* P<br />

222992 St Remy VSOP Brandy PreWrap p<br />

$23.95<br />

194068 Canadian Club Premium PreWrap eWrap<br />

$25.00<br />

290932 Forty Creek Barrel Select PreWrap eW<br />

$25.45<br />

222885 Crown Royal Gift Carton PreWrap Wrap<br />

$28.45<br />

290957 Gibson's Finest 12-Year Old PreWrap<br />

$28.95<br />

245068 Disaronno<br />

Gift Pack Pac <strong>with</strong> Two Glasses &<br />

Cocktail Cock Co booklet<br />

$33.75<br />

290940 Canadian Club Premium PreWrap P<br />

$35.30<br />

18945 St Remy VSOP Brandy PreWrap $35.95<br />

287102 El Dorado 12-Year Old Gift Pack <strong>with</strong> Two Glasses $39.95<br />

194365 Gentleman Jack Gift Pack <strong>with</strong> Two Glasses $39.95<br />

601344 Chivas Regal 12-Year -Year Old<br />

Gift Pack <strong>with</strong> Two Glasses $49.95<br />

287581 The Glenlivet et t 12-Year 12 Old<br />

Gift Pack <strong>with</strong> Two Glasses $49.95<br />

184721 Courvoisier oisier sier VS<br />

Gift Pack <strong>with</strong> Two Snifters $55.70<br />

243444 Courvoisier ourvoisier urvoisier VS<br />

PreWrap $55.95<br />

622357 Hennessy VS<br />

PreWrap $59.95<br />

287029 7029 Crystal Head Vo VVodka<br />

Gift Pack Skull bottle <strong>with</strong> Candle Holders $64.95<br />

245175 175 Glenmoran Glenmorangie Discovery Gift Set One 750 mL and Three Samplers $73.60<br />

600130 ����� ���������������������� Three Bottle Taster Collection $79.45<br />

964254 AArmagnac<br />

De Montal 1 bottle in box $94.95<br />

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289819 2289819<br />

Ardbeg 10-Year Old Islay Single Malt Gift Set <strong>with</strong> Glass $99.95<br />

49 49403 Bottega Jeroboam Grappa Server <strong>with</strong> Tap Special Bottle $129.95<br />

*Price Subject to change<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 27

Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />

PT9 FEATURES - Block Pile Theme: For the Beer Lover<br />

<strong>LCBO</strong># Description Format (mL) Price* Price<br />

3822 Bah Humbug Christmas Cheer Ale Seasonal $3.50 $3<br />

288803 Shepherd Neame Christmas Ale Single Bottle ottle<br />

$3.50<br />

408005 Samuel Smith's Winter Welcome Seasonal sonal onal - Single Bottle $3.95<br />

890079 St Peter's Winter Ale Seasonal nal<br />

$3.90<br />

66027 St Ambroise Vintage Ale 2012 $5.95<br />

272179 Stella Artois Large Format Single Sing Sin Bottle $5.95<br />

676213 Fuller's Vintage Ale Seasonal Se<br />

$7.25<br />

92791 La Trappe Quadrupel $6.80<br />

288696 Cuvee Van De Keizer $7.55<br />

256107 Rickard's Holiday Taster's Gift Pack Four Fo Pack Sampler $8.75<br />

893719 Historic Ales From Scotland 4-pk Four Flavour Pack $9.60<br />

173534 Southern Tier Choklat Stout $9.85<br />

579300 Corona<br />

Gift Pack <strong>with</strong> Two Glasses and<br />

Opener<br />

$9.95<br />

612119 Erdinger Bavaria 2-pk Two Pack <strong>with</strong> Glass $9.95<br />

288746 Grand Cuvée Weizenbock nbock 2012 012<br />

$9.95<br />

251694 Sapporo Holiday y 2-pk 2-p<br />

Twin Pack <strong>with</strong> Glass $9.95<br />

288829 Stiegl Alpine e 4-pk<br />

Four Pack <strong>with</strong> Glass $9.95<br />

251173 The 3 Kings ngs 3-pk<br />

Three Pack $9.95<br />

288720 Unibroue roue La Terrible<br />

Unique Single Bottle $10.95<br />

292417 Grolsch olsch 1.5L<br />

Large format single bottle $11.95<br />

288712 OCB Discovery Pack Pac Holiday 2012 Edition Six Pack Sampler $11.95<br />

314997 997 Mill Street Street Seasonal Season Seaso Sampler 6-pk 10th Anniversary Sampler $12.95<br />

288787 288787 88787 St Ambroise Ambroise Holiday H Taste Pack $12.95<br />

288811 Wychwood Wychwoo Wyc Brewery Beers of Character Collection 4-pk $12.95<br />

612077 Biére Du D Boucanier Mixed 6-pk Six Pack $14.55<br />

696658 69665 Samuel Sa Smith's Selection 3-pk<br />

Three Pack <strong>with</strong> Glass &<br />

Coasters<br />

$13.95<br />

224014 224014 14 Alexander Keith’s Barrel 6-Pk 6 Pack <strong>with</strong> Glass $14.95<br />

288779 2887 28 Innis & Gunn Connoisseur's Oak Collection 2012 Gift Pack <strong>with</strong> Glass $14.95<br />

218966 2<br />

The Creemore Collection 6-pk $14.95<br />

288761 Rolling Rock 6-pk Six Pack <strong>with</strong> Glass $16.95<br />

254136 6 Belgian Exclusive Ales 6-pk Six Pack Sampler $18.95<br />

676494 Taste of Belgium 3-pk Three Pack <strong>with</strong> Three Glasses $19.95<br />

56796 Heineken 5L Mini Keg Mini Keg <strong>with</strong> cooler pack wrap $29.95<br />

288753 St Peter's Golden Ale 5L Mini Keg Mini Keg $29.95<br />

Price<br />

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28 Promotional Turn 9

PT9 FEATURES - Block Pile Theme: Specialty <strong>Product</strong>s - Wines<br />

SSupplier Supppllier Su SSu Su li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />

<strong>LCBO</strong># Description Format (mL) L) Price* Pr<br />

123240 Arbor Mist Raspberry Sparkling Holiday Edition dition ition<br />

$6.95<br />

99010 Arbor Mist Winterberry Merlot Holiday ay Edition on<br />

$6.95<br />

589929<br />

Moselland Ars Vitis Riesling Winter Scene Bottle<br />

(Hatzenport)<br />

Holiday oliday liday Edition<br />

$9.95<br />

561662 Moselland Riesling Metallic Cat Bottle - Teal Tangerine nger<br />

$9.95<br />

295097 Legends Estate Vidal Icewine VQA Unique-shaped ue-shaped Mini M<br />

$9.95<br />

295386 Mrs. Beachley's Mulled Wine Seasonal<br />

$10.95<br />

291807 Moselland Avantgarde Dornfelder Red Bottle Unique Bottle Bo<br />

$14.95<br />

84186 Moselland Avantgarde Pinot Grigio Blue Bottle ottle Unique U Bottle $14.95<br />

293167 Chocolate Shop Red Wine Flavoured Flav Fla Wine $15.95<br />

293175 Sweet Symphony Sweet Red Wine Single Bottle $15.95<br />

294207 Henkell Riesling Sparkling $16.45<br />

621458 Bottega Vino dei Poeti Gold Sparkling ark<br />

Holiday Edition $22.95<br />

187914 Bottega Vino dei Poeti Pink Sparkling Rosé<br />

Holiday Edition $22.95<br />

291815 Bottega Diamond Sparkling parkling rkling Pinot Nero<br />

Holiday Edition $24.95<br />

253674 Bottega Vino dei Poeti Prosecco Pro<br />

Holiday Edition - Large Format $29.95<br />

289769 Ty Ku Black Super uper Premium Saké<br />

Gift Set <strong>with</strong> Cups & Chopsticks $29.95<br />

291229 Chateau Timberlay Bordeaux Supérieur Supé Sup<br />

Large Format $30.95<br />

291781 Cattier r Brut Premier Cru Champagne Cham<br />

$39.95<br />

294744 EastDell stDell Dell Estates Estates Black Black Cab Cabernet Ca VQA Special Large Bottle $49.95<br />

253807 Piper Heidsieck Bodyg Bodyguard Single Bottle $49.95<br />

291195 5 Möet & Chandon Im Imperial Rosé Diamond Suit single bottle w jacket $74.50<br />

187930 7930 G.H. Mumm Co CCordon<br />

Rouge <strong>with</strong> Dinner Bag Unique Packaging $60.95<br />

291856 1856 Lanson Brut<br />

Rosé Unique Bottle $66.95<br />

289751 Poli Po'D Po Po'Di Poli Grappa Sampler ���������������� $69.95<br />

289843 289 289843<br />

Nonin Nonino Quintessentai Amaro & Monovitgno Il Prosecco<br />

Bia Bianco Grappa<br />

Two Bottle Gift Set $73.95<br />

291179 291179 Veuve Clicquot Rosé Ice Dress Single Bottle w Jacket $80.60<br />

190058 1190058<br />

Pillitteri Cabernet Merlot Limited Edition VQA Special Edition - Large Format $99.95<br />

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28<br />

289785 Mazzetti D'Altavilla Argenti in Cofaneto Grappa<br />

1 Teardrop-shaped bottle plus<br />

box<br />

$115.95<br />

289785 Mazzetti D'Altavilla Argenti in Cofaneto Grappa 1 Round-shaped bottle plus box $115.95<br />

291203 Möet & Chandon Imperial Golden Sleeved Magnum Magnum - Special Packaging $125.40<br />

248039 Mazzetti D'Altavilla Ferrari Grappa Di Chardonnay 1 Ferrari in Box $139.95<br />

*Price Subject to change<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 29

Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />

PT9 FEATURES - Block Pile Theme: Specialty <strong>Product</strong>s - Spirits<br />

<strong>LCBO</strong># Description Format (mL) Price*<br />

286971 Vodka Mudshake Chocolate Candy Cane 4-pk Seasonal $11.95<br />

187666 Vodka Mudshake Spiced Egg Nog 4-pk Seasonal al $11.95 $1<br />

447730 Old Tom's Old Fashion Egg Nog Seasonal asonal ona<br />

$13.95<br />

185884 Evan Williams Egg Nog Seasonal nal<br />

$14.95<br />

286914 Kahlua Cinnamon Spice Seasonal S<br />

$15.95<br />

210104 Kahlua Peppermint Mocha Seasonal S<br />

$15.95<br />

290148 Crazy Uncle Blood Orange and Rosemary Maple le e Punch Specialty Speci<br />

$17.95<br />

287037 Bacardi Superior 150th<br />

Collectable Collec Designer Tins<br />

- 3 styles<br />

$24.40<br />

- 3<br />

286906 Absolut Vodka Unique Edition Collector Bottle $25.95<br />

286773 Stolichnaya Chocolat Razberi Vodka odka<br />

Flavoured Vodka $26.45<br />

245043 Cortel Brandy XO Decorative Gift Box $28.95<br />

593533 Jazz Vodka Unique Bottle $29.95<br />

291245 Alexander Platinum Grappa<br />

Unique Bottle $39.95<br />

244939 Grand Marnier Cordon Cord Rouge<br />

Limited Edition Blue Bottle $44.95<br />

249102 Belvedere Vodka dka Red Metallic Me<br />

Special Edition $48.95<br />

245167 Gocce ce Con Veliero Velier<br />

Unique Bottle - Three<br />

Versions & Colours - red/<br />

blue/yellow<br />

$54.95<br />

286765 Drambuie buie 15<br />

Seasonal $59.95<br />

49189 9 The The Glenlivet Glenlivet Fren French Fren Oak Reserve 15-Year Old Gift Box $66.95<br />

286799 86799 Ue Nonino Mo MMonovitigno<br />

Fragolino Flavoured Grappa $75.95<br />

286732 Remy Rem Remy Ma Martin VSOP Limited Edition 1 bottle $89.95<br />

286872 Belv Bel Belvedere Vodka Red Metallic<br />

Special Bottle - Large<br />

Format<br />

$108.95<br />

185512<br />

512 Remy Martin Coeur de Cognac 1 bottle $124.95<br />

Price*<br />

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*Price *P<br />

Subject to change<br />

30 Promotional Turn 9

PT9 FEATURES - Block Pile Theme: Gifts Under $25 - Wine/Spirits<br />

SSupplier Supppllier Su SSu Su li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />

<strong>LCBO</strong># Description Format (mL) Price* CCategory<br />

291385 Nalewka Babuni Gift Pack <strong>with</strong> Glass $15.25 WINE<br />

898478 Freixenet Cordon Negro Gift Pack <strong>with</strong> Two wo Flutes $18.25 WINE<br />

190066 Fuzion Alta<br />

Two Pack - 1 Malbec albec Reserva/1 Reserva<br />

Torrontes Pinot Grigio Gri<br />

$19.90 $<br />

WINE<br />

291609 Beso de Vino Selección Large Format or<br />

$19.95 WINE<br />

291252 Two Oceans Duo<br />

Two o Pack ck - 1 Sauv Blanc/1 Cab<br />

Sauv auv Merlot Merlo<br />

$20.50 WINE<br />

291237 PKNT Gift Pack<br />

Two wo Pack - 1 Cab Sauv/1 Sau<br />

Carmenere<br />

$21.90 WINE<br />

291260 Santa Rita 120 Series<br />

Two o Pack - 1 Sauv Sa Blanc/1 Cab<br />

Sauv<br />

$21.90 WINE<br />

291294 Woodbridge Holiday Gift Pack<br />

Two Tw Bottles - 1 Chard/1 Cab<br />

Sauv Sau <strong>with</strong> Two Glasses<br />

$24.90 WINE<br />

187377 Flat Rock Riddled Sparklingg 1 bottle bot <strong>with</strong> Crown Cap Opener $24.95 WINE<br />

*Price Subject to change<br />

<strong>LCBO</strong># Description on<br />

Format (mL) Price* Category<br />

289207 Light Bulb ulb Liqueur Liqueur - 2 Flavours<br />

Novelty-shaped Bottle. Cherry<br />

& Apricot<br />

$4.95 SPIRITS<br />

601393 Dooley's ooley's Six Appeal App Appeal Mini Multi-Pack $14.95 SPIRITS<br />

49627 Tequila Rose 6-Pack<br />

Sampler Six Pack $13.95 SPIRITS<br />

84137 37 Baileys Irish CCrea<br />

Cream Sampler Four Flavour Sampler Pack $15.95 SPIRITS<br />

49262 262 Absolut Five<br />

Flavour Gift Pack Sampler Pack $16.95 SPIRITS<br />

296541 Appleton Appleto Appleton Estate VX Gift Pack <strong>with</strong> 2 Rocks Glasses $16.95 SPIRITS<br />

461962<br />

Cro Crown Royal Gift Box <strong>with</strong> Two Glasses $18.45 SPIRITS<br />

624221<br />

Mozart Chocolate Cream Trio Sampler Pack $18.95 SPIRITS<br />

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2886 288<br />

288613 Palm Bay<br />

Holiday Sampler Pack <strong>with</strong><br />

����������������������������<br />

Ornament<br />

$24.35 SPIRITS<br />

604181 Bottega Fior di Latte Grappa Bottle <strong>with</strong> Gift Bag $24.95 SPIRITS<br />

131565 Pravda Gift Pack <strong>with</strong> Two Glasses $24.95 SPIRITS<br />

*Price Subject to change<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 31

Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />

PT9 FEATURES - Block Pile Theme: Gifts Under $50 - Wine<br />

<strong>LCBO</strong># Description Format (mL) Price* rice* Cate Category<br />

294777 Crush VQA Duo Two Pack - 1 red/1 white $25.90 WINE W<br />

188078 ����������������<br />

Two Pack - 1 Chianti/1 Pinot<br />

Grigio<br />

$27.90 $27 WINE<br />

294769 Alamos Malbec & Cabernet Gift Pack<br />

Two Pack - 1 Malbec/1 albec/1 c/1 Cab<br />

Sauv<br />

$29.95 $29.9 $29. WINE<br />

189969 Angels Gate Select VQA Gift Pack<br />

Four Pack - 1 Merlot/1 Cab<br />

Merlot/1 Riesling/1 sling/1 Chard<br />

$29.95 WINE<br />

296251 Catastrophe Chocolate Infusion<br />

Two Pack ack - 1 chocolate ch<br />

strawberry/1 wberry/1 chocolate cho orange oran<br />

$29.95 WINE<br />

291823 Jacob's Creek Holiday Triple Pack<br />

Three hree Pack Pack - 1 shiraz/1 shi moscato m<br />

/1 cab sauv<br />

$29.95<br />

/1 cab sauv sau<br />

WINE<br />

898882 Kittling Ridge Icewine & Brandy Single Bottle Bo <strong>with</strong> Four F Glasses $29.95 WINE<br />

295030 Lakeview Cellars Icewine Vidal Maple Syrup S Value V Add $29.95 WINE<br />

294736 NHL Alumni Wines Hat Trick Red & White Wh Duo <strong>with</strong> Toque $29.95 WINE<br />

291799 The People's Wine Duo<br />

Two wo Pack P - 1 Pinot Noir/1 Sauv<br />

Blanc Blan Bla<br />

$29.95 WINE<br />

297721 Mike Weir Terroir Collection ction<br />

Two Pack - 1 Chard/1 Cab Merlot $31.95 WINE<br />

253682<br />

Bouchard Père & Fils ils Mâcon-Lugny & La<br />

Vignée<br />

Two Pack - 1 Lugny St-Pierre/1<br />

Pinot Noir Bourgogne<br />

$33.50 WINE<br />

291377 ����������������������������� ���� ���� �� �������� �� ���<br />

Gift Pack <strong>with</strong> Drip Collar $34.95 WINE<br />

16915 J. Lohr Seven Oaks Cabernet Sauvignon S<br />

Large Format $44.95 WINE<br />

186759<br />

Mitolo lo o Jester 2010 Shiraz & Cabernet C<br />

Sauvignon auvignon uvig<br />

Two Bottle Gift Set $44.95 WINE<br />

105791 Cattier ier Premier Cru Brut Bru Campagne 1 bottle in box $49.95 WINE<br />

289801 01<br />

Zuccardi Q Malbec Malbe 2010 & Q Cabernet<br />

Sauvignon 2009 Olive Oil Gift<br />

Two Bottle Gift Set <strong>with</strong> Olive Oil $49.95 WINE<br />

*Price Subject to change chang<br />

change<br />

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32 Promotional Turn 9

PT9 FEATURES - Block Pile Theme: Gifts Under $50 - Spirits<br />

SSupplier Supppllier Su SSu Su li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />

<strong>LCBO</strong># Description Format (mL) Price* CCategory<br />

84640 Tólon-Tólon Leche Merengada Cream 1 bottle w/2 glasses $27.95 $27.9 SPIRITS<br />

141853 Crown Royal Gift Pack <strong>with</strong> Bag ag $29.95 $29.9 SPIRITS<br />

287045 Canadian Club Premium Gift Pack <strong>with</strong> th Four Glasses $29.95 $<br />

SPIRITS<br />

603688 Forty Creek Barrel Select<br />

Gift Pack k <strong>with</strong> Two wo Rocks R<br />

Glasses es<br />

$29.95 SPIRITS<br />

286930 Kahlua <strong>with</strong> 2 Glasses Gift ft Pack ck <strong>with</strong> w Two Glasses $29.95 SPIRITS<br />

3236 Tequila Rose <strong>with</strong> 2 Glasses<br />

Gift Pack <strong>with</strong> w Two Liqueur Liq<br />

Glasses<br />

$29.95 SPIRITS<br />

450064 Wiser's DeLuxe Gift ft Pack <strong>with</strong> Two Tw T Glasses $29.95 SPIRITS<br />

250092 Wiser's DeLuxe - Ottawa Senators Gift Gif Pack <strong>with</strong> w Two Glasses $29.95 SPIRITS<br />

286997 Captain Morgan Original Spiced ed d Gift Pack Pac P <strong>with</strong> Toque & Mitts $32.95 SPIRITS<br />

643619 Baileys Original Irish Cream am Gift Gif Pack <strong>with</strong> Two Glasses $32.95 SPIRITS<br />

287011 Crown Royal Toronto o Maple Ma Leaf<br />

Gift Pack<strong>with</strong> Two Toronto Maple<br />

Leaf logo Glasses<br />

$32.95 SPIRITS<br />

184788 i-Bar Five Five Flavour Multi-Pack $34.95 SPIRITS<br />

248237 Jack Daniel's el's l's Tin Ti<br />

Sour Mash Tin <strong>with</strong> Two Glasses $34.95 SPIRITS<br />

600130 Jameson son on Irish Whiskey Whis<br />

Gift Pack <strong>with</strong> Flask $35.95 SPIRITS<br />

3251 Hpnotiq pnotiq Liqueur<br />

Gift Pack <strong>with</strong> Two Glasses $36.95 SPIRITS<br />

265934 Skate Sk<br />

Novelty-shaped Bottle $49.95 SPIRITS<br />

*Price ce Subject to change<br />

������������<br />

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Staff Favourites<br />

Selected by Store Managers and merchandised in the Block Pile <strong>with</strong><br />

appropriate signage.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 33

Beaujolais Beeaaujjoolaaiss Nouveau NNoouveauu<br />

Overview - Nouveau<br />

Thursday November 15<br />

It’s here!<br />

Nouveau wines are released<br />

around the world on<br />

the same date (the third<br />

Thursday of November)<br />

every year.<br />

The Nouveau program offers<br />

customers a taste of the first<br />

wines from this year’s harvest.<br />

The 2012 release includes<br />

wines from France, Italy and<br />

Ontario and includes VINTAGES<br />

products. <strong>Product</strong>s are<br />

available while supplies last. ast. st.<br />

PT9 FEATURES - Beaujolais Nouveau<br />

34 Promotional Turn 9<br />

Nouveau wines have arrived<br />

Participating stores<br />

1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 15, 5, 16, 17, 17 18, 18<br />

19, 20, 21, 22, 23, 24, 25, 26, 27, 28, , 29, , 30, 31, 32, 332,<br />

34, 35, 36, 37, 38, 40, 42, 44, 45, 46, 47, 48, 49, 50, 50 50,<br />

52, 53, 54, 55, 56, 57, 58, 59, 60, 0, 61, 62, 63, 64, 64 64, 665,<br />

66, 67, 68, 69, 70, 71, 72, 73, 3, 74, 75, 75, 77, 77, 78, 79<br />

79, 81,<br />

82, 83, 84, 85, 86, 87, 88, 8, 90, 91, 92, 93, 94 94, 94 95, 97,<br />

98, 99, 101, 102, 103, , 106, 108, 109, 110, 110 112, 113,<br />

115, 116, 117, 122, 2, , 123, 124, 125, 125 128, 1 129, 130,<br />

132, 133, 136, 137, 139, 140, 143, 143 144, 145, 148,<br />

149, 151, 152, 52, 2, 153, 154, 155,<br />

156, 160, 163, 164,<br />

167, 168, , 170, 0, 171, 1 175, 178, 17 179, 182, 183, 184,<br />

185, 187, 87, 7, 188, 188, 189, 18 191,<br />

192, 193, 194, 195, 196,<br />

198, 8, 199, 199, 200, 200, 201, 201, 2202,<br />

204, 205, 207, 208, 209,<br />

210, 0, 211, 211, 2 212, 214, 214 216, 217, 218, 220, 221, 222,<br />

223, 224, 225, 226, 2 227, 228, 229, 230, 233, 234,<br />

236, 236, 6, 237, 237, 237, 2238,<br />

238 239, 242, 243, 244, 245, 247, 248,<br />

249, 249, 25 252, 252, 253, 255, 260, 261, 263, 265, 266, 268,<br />

269, 270, 27 271, 275, 276, 277, 278, 281, 287, 288,<br />

295, 297, 298, 300, 301, 303, 310, 311, 312, 313,<br />

314, 3<br />

320, 321, 324, 325, 326, 327, 329, 330, 331,<br />

333, 334, 338, 340, 343, 344, 345, 346, 348, 351,<br />

353, 354, 355, 358, 359, 360, 361, 362, 363, 365,<br />

367, 368, 370, 371, 372, 373, 378, 381, 382, 383,<br />

384, 385, 386, 387, 388, 389, 390, 392, 393, 394,<br />

395, 397, 398, 400, 401, 402, 403, 404, 405, 406,<br />

407, 411, 412, 415, 416, 417, 418, 419, 420, 425,<br />

426, 427, 428, 431, 432, 434, 435, 437, 438, 441,<br />

442, 443, 444, 445, 446, 452, 453, 454, 456, 457,<br />

458, 459, 461, 465, 466, 467, 468, 470, 474, 481,<br />

483, 485, 486, 489, 490, 491, 494, 495, 496, 497,<br />

499, 501, 502, 505, 507, 509, 510, 511, 512, 513,<br />

515, 517, 518, 521, 522, 523, 526, 527, 528, 529,<br />

532, 533, 534, 536, 537, 538, 539, 540, 542, 544,<br />

545, 546, 547, 549, 550, 552, 553, 555, 556, 558,<br />

559, 562, 563, 564, 566, 568, 569, 572, 573, 575,<br />

576, 578, 579, 580, 581, 582, 584, 586, 587, 589,<br />

590, 593, 596, 598, 599, 601, 602, 605, 612, 614,<br />

616, 617, 618, 619, 623, 624, 627, 629, 630, 631,<br />

632, 634, 635, 636, 637, 638, 639, 641, 642, 643,<br />

677, 694, 697, 698, 700, 702, 703, 771, 776<br />

����������<br />

� �� �������

PT9 FEATURES - Beaujolais Nouveau<br />

Beaujolais Nouveau<br />

Nouveau wines have arrived<br />

Key Dates<br />

Ship Date: November 13, 2012<br />

Start Date: November 15, 2012<br />

End Date: December 20, 2012 or until depleted<br />

The start date is crucial. Please do not make the<br />

products available until the start of business on<br />

November 15, 2011.<br />

Components<br />

Cut-case Backer card (1 version)<br />

Generic Pricer card (1 version)<br />

Branded Pricer Cards (9 versions)<br />

Components can be re-ordered red by complete compl complete kit:<br />

re-order #13098-21<br />

Participating products ducts<br />

<strong>LCBO</strong># Description tion ion<br />

Note:<br />

220483 The Fool ol Reif Estate Est Gamay Nouveau VQA<br />

220533 Catalans atalans talans Primeur Syrah<br />

Merlot IGP<br />

271759 Tollo Novello Rosso Terre Di Chieti<br />

891846 46 Duboeuf Gamay Nouveau<br />

897934 97934 Mommessin Beaujolais B Nouveau<br />

899948 9948 Jeanjean Jeanjean Syrah S Primeur<br />

899955 Negrar Negra Novello Del Veneto IGT<br />

999999 Generation Gen Seven Gamay<br />

113266 11 Beaujolais Villages Nouveau(Joseph Drouhin VINTAGES<br />

932780 9 11 Beaujolais-Villages Nouveau (G. Duboeuf) VINTAGES<br />

Merchandising instructions<br />

Build a Block Pile in a prominent location <strong>with</strong> the<br />

approved signs.<br />

Use dummy cases or risers if required.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 35<br />

15833 Take Down: December 20, 2012 or when depleted<br />

IT’S HERE!<br />

NOUVEAU WINE E HAS ARRIVED. A<br />

IT’S HERE!<br />

“ WE HHAVE<br />

SE SELECTED THE<br />

BEST OF THIS<br />

YEAR’S HARVEST.”<br />

220533 (XD - 0 g/L) 750 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last.<br />

NOUVEAU WINE<br />

HAS ARRIVED.<br />

Catalans Primeur Syrah Merlot IGP<br />

LIGHT- BODIED & FRUITY<br />

$9.95<br />

IT’S HERE!<br />

NOUVEAU WINE<br />

HAS ARRIVED.<br />

V1 EURO WINES<br />

All signs are shipped<br />

in one kit.<br />

�������������<br />

�� �� �����<br />

��� �� �� �� �� �� �� �� ����<br />

�� ����<br />

Re-order # 13098-21<br />

DO NOT USE SUPPLIER<br />

PRODUCED SIGNS<br />

when depleted

RRear Cash Registteerr SSiiggnnss – “Checkk 25”<br />

PT9 FEATURES - Rear Cash Register Signs – “Check 25”<br />

Re-order #DMS 13098-16<br />

Overview<br />

During the PT9 and PT10 Holiday<br />

periods, we are updating the Check heck eck<br />

25 rear cash register signs.<br />

Key Dates<br />

Install: November er 11, , 2012 20 2012<br />

Takedown: January ary ry 6, 2013<br />

Participating ng Stores<br />

All Stores es<br />

Components<br />

Components<br />

25 or under?<br />

Please be ready<br />

to show your I.D.<br />

Moins de 25 ans ?<br />

Soyez prêt<br />

à présenter une<br />

pièce d’identité.<br />

�� �� �� Multiple Multip Multi “Check 25” signs<br />

(depending (de on the number of<br />

cash registers in your store)<br />

�� Velcro dots x 4 per sign<br />

�� Re-order# DMS-13098-16<br />

36 Promotional Turn 9<br />

16106<br />

Merchandising<br />

Merchandisin Instructions<br />

�� �� �� Recycle Rec the existing Check 25<br />

(green (g (<br />

and orange) rear cash<br />

register signs.<br />

�� �������������������������������<br />

on each corner of the new<br />

Check 25 signs (dark red,<br />

light red).<br />

�� �����������������������������<br />

the cash register.<br />

���������������<br />

�

Promotional onal<br />

Sign Gallery<br />

All promotional romotional omotional sign components c<br />

are<br />

available vailable ble for re-order re-orde using their corresponding<br />

re-order re-order numbers. number num<br />

If a sign co ccomponent<br />

is missing or damaged, call<br />

hello<strong>LCBO</strong> helloLCB elloLCB (416-365-5932) and quote its re-order<br />

number. numb um Please have a copy of this <strong>Marketing</strong><br />

& <strong>Product</strong> P<br />

<strong>Guide</strong> on hand for reference.<br />

����� ��������<br />

Thank you.<br />

Music<br />

Music CD re-ordered# DMS-13190<br />

We would like to hear your comments about<br />

this period’s music. Please email you feedback<br />

to jayne.roos@lcbo.com

Component<br />

End Aisle Backer Cards<br />

Dimensions:<br />

30” w x 24” h<br />

Branded Backer Card<br />

<strong>with</strong> Pop-Up<br />

End<br />

Re-order e-order de<br />

Aisle <strong>Product</strong>s<br />

Code<br />

1 Welcome wines - Gabbino + Jackson Triggs/ Cocktail Must Have 13090-01 0-01<br />

2<br />

Gifts for the host - Henry of Pelham + Ripasso + McWilliams; s;<br />

today Wine Discovery<br />

13090-02<br />

3<br />

Welcome wines - Wolf Blass + Peller Estates + Louis Latour atour r /<br />

For Whisky Lovers<br />

13090-03 13090-0<br />

4<br />

Impress <strong>with</strong> the best - Apple ginger sparkling punch nch h / Beer<br />

Headquarter's<br />

13090-04 130 13<br />

5 Holiday bar - Blood orange gin martini 13090-05<br />

6<br />

Please the crowd - French cross + Santa Carolina rolina na + Mezzacorona /<br />

Cocktail Must Have<br />

13090-06<br />

7 The decadent choice - Baileys / Today's day's ay's Wine Discovery 13090-07<br />

8 Gifts for the host - the red carpet For Whiaky Lover's<br />

13090-08<br />

9<br />

Gifts for the host - Woodbridge e + Jackson Jackso Jackson Triggs + Masi M / Beer<br />

Headquarter's<br />

13090-09<br />

10 Hokiday bar -Red Pom Pom om Rita / No Fuss Cocktails Co C<br />

13090-10<br />

11<br />

������������������������������������������������������������<br />

����� �� ������� ���� ����<br />

/ Cocktail Must Have ve<br />

13090-11<br />

12<br />

Wines under $15 - Riparosso + Jackson Jacks Triggs T + Cupcake / Today's<br />

Wine Discovery ry<br />

13090-12<br />

13<br />

Decadent choice hoice - St. Remy + Amarula AAm<br />

+ Forty Creek / for Whisky<br />

Lovers<br />

13090-13<br />

14<br />

Just pour our and serve - Mott's Clamato Cl C + Vodka Mudshake + Smirnoff<br />

Beer r Headquarter's<br />

adqu<br />

13090-14<br />

15<br />

Wines under $15 - MoonlightHharvest Moon Moo<br />

+ Mirassou + Masi / No Fuss<br />

Cocktails Coc<br />

13090-15<br />

16<br />

goLOCAL go g LOCAL O - Konzelm Konzelmann + Strewn + Chateau Des Charmes / Cocktail<br />

Must Have H<br />

13090-16<br />

17<br />

������������������������������������������������������������������<br />

����� ����� �� ��� �� �� �<br />

Wine Discovery Disco<br />

13090-17<br />

18 Toast of o the season - Freixenet + Uno / For Whisky Lovers 13090-18<br />

19 1 Trend Tr Trend alert: Spice Rum - Black and Cola / Beer Headquarters 13090-19<br />

20 goLOCAL go g - Steam Whistle / No-Fuss Cocktails 13090-20<br />

38 Promotional Turn 9<br />

Promotional Signs - End Aisles<br />

NOTE: End Aisle Ais Backer Cards will have a pop-up that needs to be folded out<br />

once the Backer Back<br />

Card is installed in the frame. Please see illustration below.<br />

�� ��� ��������������<br />

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�� ���<br />

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�� �

Promotional Signs - End Aisles<br />

End Aisle <strong>Product</strong>s<br />

Generic Cocktail Must-Haves 13090-50<br />

Generic<br />

Generic<br />

Today’s Wine Discovery/<br />

For Whisky Lovers<br />

Beer Headquarters/<br />

No-Fuss Cocktails<br />

Re-order<br />

Code Image<br />

13090-511<br />

13090-52 13<br />

����������������<br />

�� ��� �� ��<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 39

Re-order Code 13091-11 - Power Aisle le e Banner Bann Banner<br />

Re-order Code 13091-02 091-02 91-02 - Perime Perimet Perimeter Banners<br />

Promotional Signs – Alternating the Signs<br />

���������������<br />

Re-order -order er Code<br />

C<br />

13093-15 - Perimeter Transparencies (Vertical)<br />

40 Promotional Turn 9

Promotional Signs – Store Entrance<br />

Component Where to install sign Re-order Code Imagess<br />

Hero Display<br />

Banner Stand Insert<br />

Hero Display<br />

13092-41<br />

Dimensions:<br />

20” w x 70” h<br />

Pricer Cards<br />

Dimensions:<br />

8” w x 7” h<br />

Thematic Banner<br />

Stand Insert<br />

Dimensions:<br />

20” w x 70” h<br />

Backlit / Tasting Tasti Tasting Ba Bar<br />

Dimensions:<br />

nsio<br />

22” ” w x 33” 33 33” h<br />

<strong>LCBO</strong># Description Size (mL)<br />

308007 Menage A Trois Red 750<br />

308015 Menage A Trois White 750<br />

Hero Display<br />

(1 Version of Each)<br />

13092-42<br />

Thematic Banner Stand nd d 13092-46 13092-4<br />

(store entrance)<br />

����������<br />

�� �� ������<br />

��������<br />

��<br />

Install in the frame on the<br />

portable Tasting Bar.<br />

Some stores will be<br />

supplied a backlit sign<br />

holder.<br />

13092-51<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 41

Promotional Signs – Exterior Signs<br />

Component Where to install sign Re-order Code / Images<br />

Exterior Banner<br />

�� Holiday Wrapped Up<br />

�� Red Felt Bag With Ribbon<br />

�� Red And Green<br />

Criss-Crossed Box<br />

�� ������������<br />

�� Red, White, Green Stripped<br />

Bag<br />

Dimensions:<br />

43” w x 87” h<br />

Exterior wall<br />

Show Card<br />

�� Holiday Wrapped Up/<br />

Holiday Wrapped Up<br />

�� Red Felt Bag With Ribbon/<br />

Red, White, Green Stripped<br />

Bag<br />

�� Red And Green Criss-<br />

����������������������<br />

Box<br />

Dimensions:<br />

28” w x 45” h<br />

Exterior Transparency<br />

�� Holiday Wrapped Up<br />

�� Red Felt Bag With Ribbon Rib<br />

�� Red And Green<br />

Criss-Crossed d Box<br />

�� ������������ �� ��� ���<br />

Dimensions: ensions: nsions:<br />

28” ” w x 45” 4 h<br />

13092-31 13092-32 13092-33 13092-3 2-33 -33<br />

13092-34 13092 3092-34 3092 34<br />

4<br />

Install in the windows<br />

on the hangers or in the<br />

frames.<br />

ALTERNATE WITH “Holiday y<br />

Wrapped Up” AS EVERY<br />

OTHER SIGN.<br />

Only nly for Stores<br />

452, 528, 568<br />

Vendor Vendo installed between<br />

Sunday Sun November 11 and<br />

Wednesday W November 14.<br />

�������� �� �<br />

42 Promotional Turn 9<br />

���� �<br />

13092-01 13092 01 13092 13092-02 02 13092 13092-03 03<br />

13093-21 13093 21<br />

13093-23<br />

���<br />

13092-35<br />

13093-22<br />

13093-24

Promotional Signs<br />

Component Where to install sign Re-order Code Imagess<br />

Power Aisle Banner Over the central aisle. 13091-11<br />

Front: Holiday Wrapped Up<br />

Back: Gifting Bags<br />

Dimensions:<br />

45” w x 30” h<br />

Perimeter Banner<br />

�� Holiday Wrapped Up<br />

�� Red Felt Bag With Ribbon<br />

�� Red And Green<br />

Criss-Crossed Box<br />

Dimensions:<br />

30” w x 30” h<br />

Gift Pack Block Pile Kit<br />

Includes:<br />

�� Pole Toppers<br />

�� Shelf Talkers<br />

�� Pricer Cards<br />

Shari’s ri’s ’s Pick Shelf Talkers Talke<br />

(10 10 Versions)<br />

Versions)<br />

On the hangers around the<br />

periphery of the store.<br />

ALTERNATE WITH “Holiday y<br />

Wrapped Up” AS EVERY<br />

OTHER SIGN.<br />

Seasonal Block ock Piles 13095-51 13<br />

13095-04<br />

���������� �� ���<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 43<br />

(Front)<br />

(back) (b<br />

����� �� ��<br />

13091-01 1309 13091 130<br />

01<br />

13091-02 13091-03<br />

no image<br />

available

Promotional Signs – Perimeter Transparencies<br />

Component Where to install sign Re-order Code Images<br />

Perimeter Transparency<br />

Square:<br />

�� Holiday Wrapped Up<br />

�� Red Felt Bag With Ribbon<br />

�� Red, White, Green<br />

Stripped Bag<br />

�� Red And Green<br />

Criss-Crossed Box<br />

Dimensions:<br />

28.5” w x 28.5” h<br />

Perimeter Transparency<br />

Horizontal:<br />

�� Holiday Wrapped Up<br />

Dimensions:<br />

45.5” w x 28.5” h<br />

Perimeter Transparency<br />

Horizontal:<br />

Dimensions:<br />

45.5” w x 28.5” h<br />

Perimeter Transparency ncy<br />

Vertical:<br />

�� Holiday Wrapped pped Up<br />

�� Red Felt Bag With Ribbon<br />

�� Red And Green<br />

Criss-Crossed iss-Crossed ss-Crossed Box Box B<br />

�� ������������<br />

�������� ������ ����<br />

�� Red, White, Green<br />

Stripped pped Bag<br />

Dimensions:<br />

28” w x 58” h<br />

Vendor installed between Sunday<br />

November 11 and Wednesday<br />

November 14.<br />

Signs should shou alternate <strong>with</strong><br />

“Holiday Wrapped W Up” AS EVERY<br />

OTHER SIGN.<br />

44 Promotional Turn 9<br />

Holiday<br />

Wrapped Up<br />

# 13093-01<br />

Knitted Stripe<br />

# 13093-02<br />

Red Bag<br />

<strong>with</strong> Bow<br />

#13093-03<br />

Knitted Dot<br />

#13093-04<br />

13093-11 93-11<br />

13093-12<br />

Holiday Wrapped Up# 13093-15<br />

Knitted Stripe # 13093-16<br />

Red Bag <strong>with</strong> Bird # 13093-17<br />

Knitted Dot # 13093-18<br />

Striped Box # 13093-19<br />

���<br />

�������������<br />

��� �� ��<br />

��� ���

Promotional Signs<br />

Component Where to install sign Re-order Code Images es<br />

Promo Fixture<br />

Sign - Short<br />

(Mini Thematic Cognac)<br />

Dimensions:<br />

28” w x 6 3/8” h<br />

Promotional Fixture 13092-61<br />

Promo Fixture Sign - Long<br />

(Mini Thematic Cognac)<br />

Dimensions:<br />

43” w x 6 3/8” h<br />

Promo Fixture Shelf Talker<br />

(Mini Thematic Cognac)<br />

Dimensions:<br />

6” w x 3” h<br />

Promo Fixture and<br />

in-section in front of<br />

participating products.<br />

goLOCAL FSI Fixture<br />

�� VQA goLOCAL<br />

Category Signs x 2<br />

��������������������������<br />

(Participating stores only) ly)<br />

�� VQA cube centre sign x 1<br />

�� Shelf Talkers 6” w x 3”h<br />

Bundles of 4 x 2 per kit<br />

Special Promotions<br />

Fixtures Drum Sign<br />

Your guests will love it!<br />

Dimensions:<br />

48” w x 6.3/8” h<br />

Special al Promotions<br />

Fixtures res Poster<br />

Your guests will love it it!<br />

Dimensions: mensions:<br />

22” w x 39.5” 3 h<br />

Special Promotions<br />

Prom<br />

Fixture ture #2<br />

Special Promotions<br />

Fixture #2<br />

13092-62<br />

DMS 13092-64 -64<br />

Complete Kit: 13098-04 130<br />

13094-16<br />

13094-11<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 45<br />

¡VINO TINTO Delicioso!<br />

¡VINO<br />

TINTO<br />

Delicioso!<br />

This velvety smooth Tempranillo<br />

blend is from the classic region<br />

of Rioja, in northern Spain. A<br />

versatile wine <strong>with</strong> remarkable<br />

elegance for the price. Serve<br />

<strong>with</strong> roasted meats, hearty pastas<br />

and mature cheeses.<br />

‘‘‘‘<br />

SHARI MOGK-EDWARDS<br />

Vice President<br />

<strong>LCBO</strong> Merchandising & VINTAGES<br />

(Head Buyer Wines,<br />

Beers, Spirits & VINTAGES)<br />

¡Salud!<br />

Campo Viejo Reserva<br />

Full-bodied & Smooth (XD)<br />

750 mL 137810<br />

no image<br />

available<br />

���� ����� �� ��� ������� ���� �� ���� �� ��� �� � ���<br />

16033<br />

16033 <strong>P9</strong> Sharis Pick Poster.indd 1 10/15/12 2:18 PM

Component Where to install sign Re-order Code Images<br />

Ontario Wines<br />

Superstars Kit<br />

Includes:<br />

�� Backer Cards x 2<br />

�� Shelf Talkers 6” w x 3”h<br />

�� Pricer Cards<br />

Dimensions:<br />

14” W x 24” H (Backer Cards)<br />

Popular Pick Kit<br />

Includes:<br />

�� Backer Card x 1<br />

�� Shelf Talkers 6” w x 3”h<br />

Dimensions:<br />

14” W x 24” H (Backer Card)<br />

VINTAGES Superstar Kit<br />

Includes:<br />

�� Basket Insert<br />

10.875” x 9.875”<br />

�� Shelf Talkers<br />

6” w x 3”h<br />

In-Section Section on Available Availab<br />

Chilled d Hot t Bu Butt Button<br />

Ontario Wine Superstars<br />

Fridge Hot Button<br />

Cut case display at<br />

VQA Cube<br />

Cut case display in<br />

Ontario Section<br />

Merchandise dise the<br />

participating pating product in<br />

a basket sket next to/near<br />

the he <strong>LCBO</strong> Ontario Ont VQA<br />

wines s section. sectio<br />

Install the pre-printed pre-prin<br />

shelf talker in front fro fr of the<br />

featured product, prod p in its<br />

on-shelf position p <strong>with</strong>in<br />

the VINTAGES VINT IN section.<br />

Signs should be used on<br />

shelf to indicate that the<br />

Superstars products are<br />

also available in the fridge.<br />

Highlight Ontario Wine<br />

Superstars products in<br />

the fridge.<br />

Full kit: Backer Cards x 2,<br />

Shelf Talkers, Pricer Cards<br />

(Kit A) 13098-01<br />

Shelf Talkers Only:<br />

(Kit C) DMS-13098-03<br />

Shelf Talkers and nd Popular op<br />

Picks Backer Cards:<br />

(Kit B) 13098-02 98-02<br />

Reference Refer Ref by program<br />

name na only.<br />

DMS-13085-42<br />

DMS 13088-04<br />

46 Promotional Turn 9<br />

ONTARIO SUPERSTAR<br />

Trius Red<br />

VQA Niagara Peninsula<br />

A classic Meritage, this full-bodied red is brimming<br />

<strong>with</strong> black berry flavours. Perfect for a holiday<br />

dinner of red meat dishes like grilled lamb.<br />

$22.95<br />

303800 (D) 750 mL<br />

VINTAGES Essential<br />

Scan for Recipe.<br />

Price subject to change <strong>with</strong>out notice or while supplies last.<br />

Basket Insert<br />

Promotional Signs<br />

15684 Takedown: November 10, 2012<br />

ONTARIO<br />

SUPERSTAR<br />

Trius Red<br />

VQA Niagara Peninsula<br />

A classic Meritage, this full-bodied red<br />

has delicious flavours of black currant and<br />

blackberry, accented by sweet spice and<br />

dark chocolate. Wonderful notes of black<br />

cherry and toasty oak linger on the finish.<br />

A holiday must <strong>with</strong> rich meat dishes.<br />

$22.95<br />

303800 (D) 750 mL<br />

*A VINTAGES Essential<br />

* VINTAGES Essentials are always available in VINTAGES at<br />

select <strong>LCBO</strong> locations. Price subject to change <strong>with</strong>out<br />

notice or while supplies last.<br />

Shelf Sh lf Talker T lk<br />

�������������<br />

�� �� �� �� �������<br />

���<br />

15684 Takedown: November 10, 2012<br />

15848

Promotional Signs - goLOCAL Fixture / FOOD & DRINK<br />

Component Where to install sign Re-order Code Images ge<br />

goLOCAL FSI Fixture One end of the VQA Fixture Complete Kit:<br />

�� VQA goLOCAL Category (Participating stores only) 13098-04<br />

Signs x 2<br />

�� VQA cube centre sign x 1<br />

�� Shelf Talkers 6” w x 3”h<br />

Bundles of 4 x 2 per kit<br />

<strong>with</strong> Vintages<br />

HENRY OF PELHAM<br />

FAMILY TREE RED<br />

VQA Niagara-on-the-Lake<br />

247882 (D - g/L) 750 mL<br />

VQA QA Cube Centre Sign<br />

goLOCAL��<br />

VQA QA goLOCAL L Category<br />

FOOD & DRINK<br />

Header Card<br />

FOOD & DRINK<br />

“A” Frame Signn<br />

English / English g<br />

FOOD OOD OD & DRINK<br />

“A” Frame Sign Si Sign<br />

English sh / / Frenc French F<br />

You can’t beat this delicious<br />

approachable blend when<br />

you want a quality red for<br />

casual occasions. Its rich<br />

fruit flavours and velvety<br />

texture are just right for<br />

holiday mingling.<br />

$18.95<br />

16032<br />

Take-down: Jan 6, 2013<br />

VINTAGES<br />

VINTAGES shelf talker<br />

FOOD & DRINK NK K Fixture 13098-98 1<br />

FOOD OOD & DRINK<br />

“A” A” Frame F Fixture<br />

FOOD & DRINK<br />

“A” Frame Fixture<br />

234583 (M - 27 (g/L) 750 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last. / Les prix x peuvent changer sans préavis. Jusqu’à épuisement des stocks.<br />

Bilingual Bil Bilingual ilingual shelf shelf she shelf talker<br />

talker<br />

13098-99<br />

English<br />

over English<br />

13098-101<br />

English<br />

over French<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 47<br />

15912<br />

��<br />

OFF-DRY &<br />

FRUITY<br />

OFF-DRY &<br />

XXX<br />

FRUITY<br />

Cave Spring Riesling VQA<br />

Cave Spring Riesling VQA<br />

If you’re roasting a turkey or ham this holiday season,<br />

If you’re roasting a turkey or ham this Robe rubis et saveurs veurs dde<br />

fruits noirs<br />

holiday season, pick up this extraordinary s’accordant à merveille rveille avec les viandes<br />

pick up this extraordinary Riesling from one of Ontario’s<br />

Riesling from one of Ontario’s best-loved rôties et les côtelettes tes d’agneau d’a grillées.<br />

best-loved wineries.<br />

wineries.<br />

$13.95<br />

Í7MsWÎ<br />

16032 Take-down: January 6, 2013<br />

16032 Take-down: January 6, 2013<br />

$13.95<br />

234583 (M - 27 g/L) 750 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last.<br />

English Shelf Talker Talker<br />

���� �� �� ���� ������� � ���� �� ��<br />

��� � �<br />

Í7MsWÎ<br />

15912<br />

16032

Component Where to install sign Re-order Code Images<br />

Shopping Cart Sign Social Responsibility Sign: Social Responsibility Sign:<br />

Dimensions:<br />

10” w x 7.75” h<br />

Install on the outside frame of<br />

the Shopping Carts.<br />

DMS-13095-10<br />

Thematic Sign:<br />

(Sold to the Trade)<br />

Thematic Sign:<br />

DMS- 13095-02<br />

Nouveau Program Signage Kit 13098-21<br />

48 Promotional Turn 9<br />

The e signage sign sig kit contains:<br />

- Block Blo Pile Backer Card<br />

- Pre-printed Pricer Cards<br />

- Generic Pricer Cards<br />

Promotional Signs<br />

15833 Take Down: December 20, 2012 or when depleted<br />

Café Mocha<br />

or Stout?<br />

$2. 85<br />

NEW<br />

Don’t let its colour fool you.<br />

Rich & creamy, Mill Street<br />

Cobblestone Stout givesway<br />

to a light chocolate and<br />

coffee flavour.<br />

312850 440 mL<br />

IT’S HERE!<br />

NOUVEAU WINE HAS ARRIVED.<br />

IT’S HERE!<br />

“ WE HAVE<br />

SELECTED THE<br />

BEST OF THIS<br />

YEAR’S HARVEST.”<br />

�������������� ��� �� �� �������<br />

220533 (XD - 0 g/L) 750 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last.<br />

NOUVEAU WINE<br />

HAS ARRIVED.<br />

Catalans Primeur Syrah Merlot IGP<br />

LIGHT- BODIED & FRUITY<br />

$9.95<br />

V1 EURO WINES<br />

4<br />

15833 Take Down: December 20, 2012 or when depleted

Gift Packaging Signs<br />

Description Where to install sign Re-order Code Imagess<br />

Gift Card Merchandiser Cash Desk<br />

GFT115<br />

Inserts<br />

English over French<br />

(Header sign and<br />

Footer sign)<br />

Acrylic Gift Card Presenter<br />

GFT105<br />

Gift Wrap Sign<br />

(Bilingual)<br />

Dimensions:<br />

8.5” w x 11” h<br />

Promo Fixture Sign<br />

“Holiday Gifts”<br />

Dimensions:<br />

28” w x 6 3/8” h<br />

Holiday Gift Centre and<br />

Convertible Gondola Sign<br />

“Holiday Gifts”<br />

Dimensions:<br />

47.5” w x 6 3/8” h<br />

Display on counter at<br />

Customer Service desk.<br />

13095-42<br />

Metal Sign Holder der<br />

Re-order# NICS105 ICS105<br />

Promotional Fixture 13092-67<br />

English over<br />

French<br />

Gift Centree<br />

Convertible rtible Gondola Gond<br />

Fabric Bag Shelf Talkers rs Promotional Fixture Fix<br />

Dimensions:<br />

6” w x 3” h<br />

Featured tured ured Gift Vessel<br />

Shelf helf Talkers<br />

Dimensions:<br />

6” w x 3” h<br />

Gift Card Shelf Talkers<br />

Dimensions:<br />

6” w x 3” h<br />

Promotional Fixture<br />

Throughout the store<br />

13098-82 13<br />

English over<br />

French<br />

DMS13092-65<br />

DMS13092-66<br />

���������� ���������<br />

�� ����<br />

������<br />

DMS13092-67<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 49

50 Promotional Turn 9<br />

Gift Packaging Signs<br />

Component Where to install sign Re-order Code Images<br />

95¢ Bag Hot<br />

������������������������ GFT114<br />

Buttons – <strong>LCBO</strong><br />

bag merchandiser<br />

English over French<br />

95¢ - $1.95 Bag Hot<br />

Buttons – Vintages<br />

Vintages Fabric Bag<br />

Shelf Talkers<br />

Dimensions:<br />

6” w x 3” h<br />

Clip re-order #NIHK102<br />

DMS13095-41<br />

DMS13095-44 5-44 5<br />

Gift Tags On pre-wrapped vessels essels DMS13092-69<br />

DMS13092 30<br />

Cash Register Scan Card For each cash register regis regi<br />

DMS13095-43<br />

Holiday day Fabric Fabri Bag Ba<br />

Merchandiser andiser ser - Large<br />

(Three compartments)<br />

Holiday Fabric Bag<br />

Merchandiser - Small<br />

(Two compartments)<br />

CLIP<br />

NIHK102<br />

���������������<br />

�� �� �� �� ��� �����<br />

Promotional Fixture 13095-34<br />

Promotional Fixture 13095-35

Holiday Merchandisers<br />

Description Where to install Re-order Code Imagess<br />

Metal Gift Packaging<br />

Merchandiser<br />

Insert – <strong>LCBO</strong><br />

Dimensions:<br />

23.75” w x 66.75” h<br />

23.75” w x 6.5” h<br />

Metal Gift Packaging<br />

Merchandiser<br />

Insert – VINTAGES<br />

Dimensions:<br />

23.75” w x 66.75” h<br />

23.75” w x 6.5” ” h<br />

Metal Gift Packaging<br />

Merchandiser<br />

Merchandised <strong>with</strong> <strong>LCBO</strong><br />

folding gift boxes<br />

Metal Gift Packaging<br />

Merchandiser<br />

Merchandi<br />

Merchandised <strong>with</strong> w VINTAGES<br />

folding gift box bo<br />

boxes<br />

13095-32<br />

Two signs are kit together:<br />

�� Red Banner Insert<br />

�� Top Sign<br />

(English over French)<br />

13095-33<br />

Two signs are kit together:<br />

�� Purple Banner Insert<br />

�� Top Sign<br />

(English over French)<br />

������������� ��<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 51<br />

���

Signs’<br />

Location Signs’ Message<br />

On Shelf<br />

On Shelf<br />

On Shelf<br />

On Shelf<br />

On Shelf<br />

On Shelf<br />

On Shelf<br />

On Shelf<br />

On Shelf<br />

“SAVE” Shelf Talkers<br />

Pre-printed<br />

(Limited Time Offer Program)<br />

AIRMILES® Shelf Talkers<br />

Pre-printed<br />

(Bonus Air Miles Program)<br />

“NEW” Shelf Talkers<br />

Pre-printed<br />

(New <strong>Product</strong> Program)<br />

More Miles Shelf Talkers<br />

Pre-printed<br />

(BBAM Program)<br />

“In The Spotlight” Shelf Talkers rs<br />

Pre-printed<br />

(IMAGE Program)<br />

“SAVE” Shelf Talkers Talke<br />

Pre-printed ed<br />

(Limited ed Time Time Offer Offer Program Program) Program<br />

AIR MILES MILES® ILES® Shelf he Talkers T<br />

Pre-printed<br />

(Bonus us Air AAir<br />

MMiles<br />

Program)<br />

New Shelf Talkers<br />

Pre-printed<br />

(New <strong>Product</strong> Program)<br />

“In the Spotlight” Shelf Talkers<br />

Pre-printed<br />

(IMAGE Program)<br />

52 Promotional Turn 9<br />

Promotional Signs - On Shelf<br />

Component<br />

Specifications Re-order # Images<br />

6” w x 3” h<br />

English/No Price<br />

Price/No Price<br />

6” w x 3” h<br />

English/No Price<br />

Price/No Price<br />

6” w x 3” h<br />

English/No Price<br />

Price/No Price<br />

6” w x 3” ” h<br />

6” w x 3” h<br />

English/No N Price P<br />

Price/No Price<br />

6” w x 3” h<br />

Bilingual/No Price<br />

Price/No Price<br />

6” w x 3” h<br />

Bilingual/No Price<br />

Price/No Price<br />

6” w x 3” h<br />

Bilingual/Now Price<br />

Price/No Price<br />

6” w x 3” h<br />

Bilingual/No Price<br />

DMS-13097-01<br />

DMS-13097-02<br />

DMS-13097-03<br />

DMS-1309<br />

DMS-13097-04<br />

DMS MS<br />

DMS-13097-05<br />

DMS-13097-06<br />

DMS-13097-07<br />

���������������<br />

�� �����<br />

����� ���<br />

��� �<br />

DMS-13097-08<br />

DMS-13097-09

Promotional Signs - On Shelf<br />

Signs’<br />

Location Signs’ Message<br />

On shelf<br />

On shelf<br />

On shelf<br />

On shelf<br />

Cut<br />

Cases<br />

On shelf<br />

On shelf helf elf<br />

On End<br />

nd<br />

Aisles es<br />

Pre-printed<br />

(Regular Program - 65 versions)<br />

Pre-printed<br />

(Community Program - 10<br />

versions)<br />

Pre-printed<br />

(Discovery Program - 9 versions)<br />

Blank Shelf Talkers<br />

<strong>LCBO</strong> stamp<br />

(1 version x 50 per bundle)<br />

Blank Pricer Cards<br />

<strong>LCBO</strong> stamp<br />

(1 version x 30 per er bundle)<br />

bundle)<br />

Blank Extender tender ender Strips<br />

<strong>LCBO</strong> stamp<br />

mp<br />

(1 version ersion x 15 per bundl bund bundle)<br />

Pre-printed re-printed Go GGreen<br />

Extender<br />

insert sert - 1 versi ve version<br />

Component<br />

Specifications Re-order Images<br />

Extender strips<br />

12” x 2.5”<br />

Extender strips<br />

12” x 2.5”<br />

Extender strips<br />

12” x 2.5”<br />

Shelf Talkers<br />

Blank nk - 6” x 3”<br />

Pricer Cards Car<br />

Blank - 8” x 7”<br />

Extender strips<br />

Blank - 12” x 2.5”<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 53<br />

DMS-13097-12<br />

DMS-13097-13 97-13<br />

DMS-13097-14<br />

DM<br />

DMS-13097-15<br />

DMS-13097-16<br />

DMS-13097-17<br />

Extender strips<br />

Pre-printed - 12” x 2.5” DMS-13097-18<br />

Pre-p Pre-printed re-p - Thematic<br />

(5 (56 versions) Shelf Talkers - 6” x 5” DMS-13097-19<br />

Banrock Station Unwooded Chardonnay<br />

$12.95<br />

668954 (XD - 7 g/L) 1000 mL<br />

ÍbyVÇÎ<br />

Price subject to change <strong>with</strong>out notice. While supplies last. TM® Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and the <strong>LCBO</strong>.<br />

���������������<br />

�� ����<br />

�� �����<br />

�� ������<br />

�� ��<br />

12 BONUS<br />

AIR MILES<br />

valid until December 1, 2012<br />

®<br />

reward miles<br />

G1-Green<br />

15637 Take Down: December 2, 2012

Seasonal & New<br />

<strong>Product</strong> Fixture<br />

Program<br />

Participating stores<br />

During PT9 and PT10 0 the he New and Seasonal Se<br />

�����������������������������������������������<br />

�� ���������� ��������� �� ��� ���<br />

�������������<br />

1, 5, 7, 10, 15, , 17, 17, 18, 18, 19, 19, 21, 21, 222,<br />

2 23, 25, 27, 31, 34, 35, 36,<br />

38, 40, 44, 50, 57, 557,<br />

62, 64, 665,<br />

70, 82, 83, 95, 97, 102, 106,<br />

115, 125, 130, 132, 132 132, 145,<br />

148, 149, 153, 154, 156, 164, 168,<br />

171, 71, 1, 185, 187, 191,<br />

1195,<br />

198, 200, 207, 209, 211, 212, 217,<br />

226, 226, 6, 228, 228, 228, 2237,<br />

237, 243, 243 244, 248, 252, 253, 260, 263, 265, 269,<br />

278, 278, 288, 288, 295, 295, 2 298, 2 300, 325, 326, 329, 334, 340, 341, 343,<br />

344, 346, 346, 35 353, 35 355, 359, 360, 361, 367, 371, 373, 378, 381,<br />

383, 384, 384 38 385, 386, 387, 388, 390, 392, 393, 394, 397, 398,<br />

404, 404 407, 4 408, 412, 416, 417, 425, 427, 428, 431, 432, 437,<br />

438, 43 4 443, 445, 452, 456, 457, 459, 465, 470, 483, 490, 491,<br />

494, 495, 497, 499, 501, 505, 511, 522, 523, 528, 534, 536,<br />

540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568,<br />

569, 573, 575, 579, 584, 593, 601, 605, 614, 616, 617, 619,<br />

623, 624, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639,<br />

641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776<br />

����������<br />

�� ��� ����

Overview<br />

��������������������������������������������������������������<br />

���������������������������������������<br />

Signage<br />

Stores will receive one (1) kit which contains:<br />

�� One ‘Holiday Gifts’ Category Sign (English over Bilingual) al) )<br />

for each participating store.<br />

�� Two plain all red Category Signs<br />

Merchandising Instructions structions<br />

�� Please remove move e all newly released rel products and place in appropriate locations <strong>with</strong>in<br />

�����������������������������������������������������������������������������������<br />

���� �� ��� ��� ��� �� ����� ����<br />

��������������������������������������������������������������������������<br />

� ������� ������� ���� ���� ��� ���<br />

�� Please lease display the holiday gifts by product category for easy customer shopping.<br />

��������������������������������������������������������������������������<br />

��� ��� ������ ������ ���� ���� �<br />

�� �� Remove the Recent Arrivals sign inserts and replace <strong>with</strong> the Holiday Gifts sign<br />

�������������������������������������������������������������������������������������<br />

�������� ���� ��<br />

will l be used again in PT12 to merchandise this program. Stores may use the<br />

Shelf She Talkers provided for the block pile program to sign appropriate products<br />

���������������������������<br />

Ordering<br />

Additional Signage kits are available for Re-order (#13098-82.)<br />

Seasonal & New <strong>Product</strong> Fixture Program<br />

Category ry Sign ign - English<br />

Category C t Sign Sig Si<br />

- Bilingual<br />

������� ��<br />

����� ���� �<br />

56 Promotional Turn 9

Front End<br />

Merchandiser ndiser diser<br />

Participating ing stores sto stores<br />

1, 5, 10, 0, 11, 12, 14, 17, 18, 18 1 19, 20, 21, 23, 24, 26, 31, 35, 36,<br />

38, 8, 50, 55, 58,<br />

59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93,<br />

95, 97, 101, 102, 1 106, 115, 130, 140, 143, 148, 149, 153,<br />

154, 154, 156, 156, 164, 164, 165, 1 185, 186, 188, 190, 192, 195, 198, 200,<br />

201, 207, 209, 20 2 210, 216, 217, 218, 226, 228, 233, 234, 243,<br />

248, 48, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311,<br />

312, 12 321, 3 325, 326, 334, 343, 344, 346, 351, 353, 359, 360,<br />

362, 362 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387,<br />

392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437,<br />

438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486,<br />

491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544,<br />

545, 549, 551, 555, 556, 563, 564, 572, 580, 587, 590, 593,<br />

605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694<br />

����� ����������� � ����

Overview<br />

The new Front End Merchandiser program has<br />

proven to generate incremental sales, create consistency across the<br />

stores and encourage customers to discover new products. This<br />

is a sold program and participating is mandatory. Signage will be<br />

shipped to participating stores each Period.<br />

Period 9 & 10 FEM Sold Space Display<br />

58 Promotional Turn 9<br />

Front End Merchandiser<br />

375mL Spirits Feature<br />

For Periods 9-10, the Sold Space program will feature 10 0 popular popula popular 375mL Spirits S ideal for<br />

���������������������������������������������������������������������������������������������<br />

��� ������� ������� �� � ���<br />

in order to feature all 10 participating products effectively. ctively ctive . Stores are ar required to use four<br />

��������������������������������������������������������������������������������������<br />

����� ����� ����� ��� �� �����<br />

IMPORTANT: Suppliers have paid for the e specific pecific shelf positioning po as per the<br />

diagram below. Stores must set up the he 375mL feature featur EXACTLY as shown.<br />

Signage Components<br />

�� Pre-Printed Shelf Talker alker lker<br />

�� Re-Ordering DMS-13095-61<br />

MS-13095-61<br />

MS-13095-6<br />

Participating g <strong>Product</strong><br />

<strong>LCBO</strong># Brand Bran<br />

Size (mL)<br />

240 Smirnoff Vodka Vod Vodka 375<br />

596 Bacardi Supe Superior (P.E.T) 375<br />

9043 043 Crown Crown Crow Royal Ro<br />

375<br />

12195 2195 Grand Marnier 375<br />

32425 25 TTanqueray<br />

Tan Dry Gin 375<br />

74393 Baileys Irish Cream 375<br />

119743 Jack Daniel's Tennessee Whiskey 375<br />

210104 Kahlua Peppermint Mocha Coffee Flavoured Liquor 375<br />

466854 Appleton Estate V/X 375<br />

500504 Captain Morgan Spiced Rum 375<br />

Front<br />

15637 Take Down: January 6, 2013 1 WHITE SPIRITS<br />

Merry Must Haves<br />

Smirnoff Vodka<br />

Famously smooth, clear taste has made this the go-to<br />

vodka for refreshing holiday cocktails.<br />

$13.75<br />

240 375 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last.<br />

Shelf Talker<br />

Smirnoff Vodka Bacardi Superior (P.E.T)<br />

����������������<br />

�� �� �� �� ����� ��� ��� ����<br />

�<br />

15637 Take Down: January 6, 2013<br />

1 WHITE SPIRITS<br />

Merry Must Haves<br />

Smirnoff Vodka<br />

Famously smooth, clear taste has made this the go-to<br />

vodka for refreshing holiday cocktails.<br />

$13.75<br />

240 375 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last.<br />

Captain aptain Morgan<br />

Spiced Rum<br />

Baileys Irish Cream<br />

Crown Royal Appleton Estate V/X<br />

Jack Daniel’s<br />

Tennessee Whiskey<br />

Tanqueray<br />

TTanqueray<br />

Dry Gin<br />

Grand Marnier<br />

Kahlua lua Peppermint<br />

Mocha Coffee<br />

Flavoured avoured Liquor

Front End Merchandiser<br />

Reminder<br />

Stores participating in the Front End Merchandiser Program must also o set up<br />

the<br />

core 200mL Spirits Program.<br />

Core 200mL Spirits PPG Program<br />

T����������������������������������������������������������������������������������������<br />

�������� �������� ������ ������<br />

�����������������������������������������������������������������������������������������<br />

� ������ ������ ������� ������<br />

�������������������������������������������������������������������������������������<br />

����� ����� �� ��� ��<br />

on pages 14-17 for the location of the display. The display splay does not change from period<br />

to period as it is intended to protect the majority of sales generated generate from the Front End<br />

Merchandisers. Stores MUST list the Core SKUs Us that are associated assoc a to the PPG (Core<br />

200mL’s DO NOT count against a store’s total tal approved SKU SK count). The Core SKUs<br />

cannot be delisted.<br />

For the Core 200mL Spirits feature, stores ores are required requir to use four shelves and plinth/<br />

�������������������������������������������������������������������<br />

����� ����� ��� ��� ������� ��<br />

Staff Picks<br />

Basket<br />

200 mL & 375 mL<br />

discretionary displays<br />

THIS CHANGES CHAN CH<br />

STARTING STAR STARTIN TIN PT9<br />

PPG<br />

(See facing page)<br />

��(Se<br />

PPG<br />

(See facing page)<br />

PPG<br />

(See facing page)<br />

PPG<br />

(See facing page)<br />

PPG<br />

(See facing page)<br />

PPG<br />

(See facing page)<br />

PPG<br />

(See facing page)<br />

PPG<br />

(See facing page)<br />

PPG<br />

(See facing page)<br />

������� �� �� �� ����� �� �� �� �� �� �� �� ��������������� �� ������ �� �� �� ��� ������������������������������������������������� ������������<br />

�����<br />

��� ����� ��� � ��� � ��<br />

PPG<br />

(See facing page)<br />

Above example is based on Type 3.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 59<br />

Staff Picks<br />

Basket

Beer and Chasers Mainstream Spirits<br />

271965<br />

Smirnoff Vodka (P.E.T.)<br />

413716<br />

Wiser's De Luxe Whisky<br />

271338<br />

Bacardi Superior Rum<br />

245944<br />

Alberta Premium<br />

228031<br />

Grand Marnier Liqueur<br />

Big Brands Premium Destination<br />

271965<br />

602128<br />

Smirnoff Vodka V (P.E.T.) E.T.) Polar Po Ice Vodka<br />

413716 716<br />

Wiser's r's De Luxe Whisky W<br />

251397<br />

Walker's Walk<br />

Special<br />

Old Whisky<br />

447961<br />

Fireball Whisky<br />

271338<br />

Bacardi Superior Rum<br />

60 Promotional Turn 9<br />

Front End Merchandiser<br />

Use the charts below to select the Core 200mL assortment that matches your store’s PPG:<br />

447961<br />

271965<br />

602128 2128<br />

Fireball Whisky<br />

Smirnoff Vodka (P.E.T.) Polar ar Ice Vodka<br />

393678<br />

586180<br />

447961 961<br />

Baileys Irish Cream Liqueur<br />

Iceberg Vodka<br />

Fireball Fireba Whisky<br />

393678 3<br />

586180<br />

413716<br />

Baileys ey Irish<br />

Iceberg Vodka<br />

Wiser's Wis De Luxe Whisky<br />

Cream m LLiqueur<br />

217968<br />

251371 371<br />

251397<br />

Crown Royal Whisky<br />

Canadian Club<br />

Walker’s Special Old<br />

Premium Pr Whisky<br />

251371<br />

��������<br />

271338<br />

271288<br />

Canadian Club<br />

Bacardi Superior Rum Crown Royal Whisky<br />

Premium Whisky sky<br />

586180<br />

Iceberg Vodka<br />

393678<br />

Baileys Irish<br />

Cream Liqueur<br />

251371<br />

Canadian Club<br />

Premium Whisky<br />

298729<br />

St. Remy Brandy<br />

271965<br />

Smirnoff Vodka (P.E.T.)<br />

351023<br />

Absolut Vodka<br />

298729<br />

St. Remy Brandy<br />

251371<br />

Canadian Club<br />

Premium Whisky<br />

271338<br />

Bacardi Superior Rum<br />

586180<br />

Iceberg Vodka<br />

602128<br />

Polar Ice Vodka<br />

�� ��� �� �� �� �� ���� ������ �� �� �� �� �� ��������������<br />

�� ���� �� �� �� �� �� �� �� �� ����������<br />

�� �� �� ���� ���� �� �� �� ����<br />

���� �� ������<br />

��� �� �� ��� ���<br />

393678<br />

Baileys Irish<br />

Cream Liqueur<br />

228031<br />

Grand Marnier Liqueur<br />

476382<br />

Grant's Family<br />

Reserve Scotch Whiskey

Front End Merchandiser<br />

Cool Convenience Upspend Mainstream<br />

271965<br />

Smirnoff Vodka (P.E.T.)<br />

393678<br />

Baileys Irish<br />

Cream Liqueur<br />

413716<br />

Wiser's De Luxe Whisky<br />

271338<br />

Bacardi Superior Rum<br />

579433<br />

Kalhua Coffee<br />

Flavoured Liqueur<br />

Global Roots<br />

271965<br />

Smirnoff Vodka ka (P.E.T.) (P.<br />

298729 98729<br />

St Remy Brandy Brand<br />

251371<br />

Canadian C Club<br />

Premium Prem<br />

Whisky<br />

271338<br />

Bacardi Superior Rum<br />

619775<br />

Appleton Estate V/X Rum<br />

447961<br />

Fireball Whisky<br />

586180<br />

Iceberg Vodka<br />

602128<br />

Polar Ice Vodka<br />

271288<br />

Grand Marnier Liqueur<br />

271288<br />

Crown Royal Whisky<br />

586180 58618<br />

Iceberg ber Vodka<br />

351023<br />

Absolut Vodka<br />

476382<br />

Grant's Family Reserve<br />

Scotch Whiskey<br />

602128<br />

Polar Ice Vodka<br />

413716<br />

Wiser's De Luxe Whisky<br />

271965<br />

Smirnoff Vodka (P.E.T.)<br />

393678<br />

Baileys Irish<br />

Cream Liqueur<br />

602128<br />

Polar Ice Vodkaa<br />

351023 3510<br />

Absolut olut Vo Vodka<br />

447961<br />

FFireball<br />

Whisky<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 61<br />

586180<br />

Iceberg rg VVodka<br />

251371 5137<br />

Canadian Clu Club<br />

PPremium mium Whisky<br />

271338<br />

Bacardi aca Superior Rum<br />

298729<br />

St. Remy Brandy<br />

228031<br />

Grand Marnier Liqueur<br />

���������������<br />

������ ������ �� ��� ��� �� �� �� ��� ����� �� �� �� ��� �� �� �� �� �� �� �� ���������� �������� �� ��� ��� �� �� ���� ������ �� �� �� ���� �� �� ����� ��� �� ��� ��� ��� ���

Wine Fridge<br />

Participating Stores<br />

This is a Sold Program and participation tion nis is<br />

mandatory. Participating products s have paid for<br />

premium shelf positioning. Stores res s must bring in<br />

participating products for display splay in the wine fridge. f<br />

Group A Stores<br />

1, 5, 6, 10, 15, 18, 19, 20, 21, 21, 25, 25, 31, 36, 38, 338<br />

40, 83, 140, 143,<br />

148, 149, 156, 163, 164, 171, 182, 185, 185 1 195, 198, 207, 212,<br />

214, 217, 226, 228, 28, 8, 242, 243, 248, 253, 265, 269, 288, 295,<br />

311, 326, 329, 9, 334, 346, 3346,<br />

355, 360, 36 362, 371, 384, 385, 388,<br />

390, 393, 394, 398, 407, 407 412, 412 417, 428, 431, 432, 434, 437,<br />

438, 443, 43, 3, 444, 445, 452, 453, 4 457, 470, 481, 486, 494, 495,<br />

497, 499, 9, 505, 511, 5 528, 528 532, 534, 536, 542, 544, 545, 555,<br />

556, 556, 56, 566, 566, 568, 568, 572, 5572,<br />

573, 580, 590, 619, 623, 624, 627, 630,<br />

631, 31, 632, 632, 641, 641, 70 702, 70 703, 771, 776<br />

Group oup B Stores S<br />

14, 22, 2 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59,<br />

60, 61, 6 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93,<br />

95, 95 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154,<br />

155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200,<br />

201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244,<br />

249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325,<br />

333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368,<br />

373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401,<br />

402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459,<br />

465, 484, 485, 490, 491, 501, 518, 521, 522, 533, 540,<br />

546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586,<br />

587, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635,<br />

638, 642, 643, 644, 694, 698, 700<br />

����� ���������� ��<br />

Group C Stores<br />

2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49,<br />

73, 74, 84, 85, 90, 99, 130, 139, 165, 167, 186, 199, 221,<br />

223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389,<br />

408, 411, 420, 426, 454, 461, 467, 469, 483, 516, 523,<br />

537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609,<br />

618, 639, 677

Overview<br />

64 Promotional Turn 9<br />

Wine Fridge<br />

The Wine Fridge Sold Space program was initiated in P2, 2012 to support the business ess ss plan<br />

for Wines and grow wine sales. Space in wine fridges in A & B stores is allotted to participating<br />

SKUs. This provides customers <strong>with</strong> a consistent assortment of white, rose and d sparkling wines<br />

in the fridges and ensures that paid products get premium shelf positioning. ng.<br />

Program Highlights & Implementation<br />

Participating stores have been divided into (3) groups<br />

������������������������������������������������������<br />

selection will change 3 times in the year, the Holiday turn<br />

is from P7 to P10, 2012. Participating products that t have<br />

paid for the program must be showcased in the fridge <strong>with</strong><br />

premium shelf positioning.<br />

Participating products that are on the SAVE AVE VE (formerly LTO) LT LTO<br />

or BAM programs must also have signage nage in the fridge frid and<br />

“Available Chilled” signage on shelf f in front of the<br />

featured brands.<br />

Stores that do not list participating cipating SKUs must mu bring in<br />

inventory for the fridge for or r the duration dur duration of<br />

the program.<br />

The product does not need to be displayed displa disp on shelf.<br />

The 1-in-1 out rule does not apply fo for products brought<br />

in for display in the he wine fridge only. on<br />

New<br />

�� Stores tores that support supp sup the Ontario Wines and VINTAGES Wines Superstar programs are<br />

suggested suggeste suggested to<br />

merchandise their white or rosé Superstar selections in their fridge space.<br />

�� �� VINTAGES<br />

INTAGES stores are suggested to dedicate one discretionary spot to showcase a<br />

VINTAG VINTAGES TA G<br />

release VQA rosé.<br />

For product and Planoguide questions please call:<br />

Ann Patel<br />

<strong>Product</strong> Manager<br />

New World Wines<br />

416-864-6868<br />

���� �� ������������� �� �<br />

Astrid Brummer<br />

<strong>Product</strong> Manager<br />

Ontario Wines<br />

416-864-6743<br />

Bobby Panchu<br />

<strong>Product</strong> Manager<br />

European Wines<br />

416-864-6801

Wine Fridge Turn 2 - (continues to the end of PT10, 2012)<br />

Group A: There are 22 paid spots for this group of stores<br />

1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 182 182, 185, 18<br />

195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 11, 1, 326, 329, 334,<br />

346, 3<br />

355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, , 432, 434, 437, 438, 438 4 443,<br />

444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 532, 534, 536, 542, 544, 545,<br />

555, 556, 566, 568, 572, 573, 580, 590, 619, 623, 624, 627, 630, 631, 632, 32, , 641, 702, 703, 771, 7 776<br />

Participating <strong>Product</strong>s<br />

Group A<br />

<strong>LCBO</strong>#<br />

215962<br />

897702<br />

619288<br />

Description<br />

Lanson Black Label Brut Champagne<br />

Bottega Vino Dei Poeti Prosecco Doc<br />

Hungaria Grande Cuvee Brut<br />

Varietal<br />

Champage<br />

Prosecco<br />

��Var<br />

Spakling<br />

Size (mL)<br />

750<br />

750<br />

750<br />

217273 Mumm Cuvee Napa Brut Prestige Sparkling 750<br />

229039 Yellow Tail Bubbles Sparkling 750<br />

193565 Konzelmann 4 Generations Fresco Secco VQA Sparkling 750<br />

184176 Konzelmann Rose Methode Cuvee Close VQA Sparkling Rose 750<br />

289124 Laroche Chablis St Martin Chardonnay 750<br />

270009 Vina Maipo Vitral Reserva Chardonnay Chardonnay 750<br />

557934 McWilliam's Hanwood Estate Chardonnay Chardonnay 750<br />

326728 (V)Chardonnay Marlborough (Oyster Bay) Chardonnay 750<br />

274480 Mirassou Pinot Grigio Pinot Grigio/Pinot Gris 750<br />

223610 Fielding Estate Pinot Gris VQA Pinot Grigio/Pinot Gris 750<br />

382713 Nederburg Sauvignon Blanc Sauvignon Blanc 750<br />

426601 Villa Maria Private Bin Sauvignon Blanc Sauvignon Blanc 750<br />

273342 Errazuriz Max Reserva Sauvignon Blanc Sauvignon Blanc 750<br />

221804 Trius Sauvignon Blanc VQA Sauvignon Blanc 750<br />

286237 Clean Slate Riesling Qualitatswein Mosel Riesling 750<br />

24133 Riesling Thirty Bench (Andrew Peller) Riesling 750<br />

75663 Alianca Vinho Verde White Blend 750<br />

620773 Masi Masianco Pinot Grigio & Verduzzo Igt White Blend 750<br />

588780 Bottega Petalo Il Vino Dell' Amore Moscato Moscato 750<br />

ar<br />

oc<br />

estige stige<br />

ations Fresco Secco V<br />

e Methode Met Cuvee Clos<br />

lis St Martin<br />

o Vitral Reserva Chard<br />

iam's am's Hanwood Estate Estat<br />

Chardonnay Marlborou Marlbo<br />

Mirassou rassou Pinot Grigio<br />

Fielding Estate Pi P<br />

13 Nederburg Nederbu Sa<br />

26601 Villa Maria<br />

273342 Errazu E<br />

221804 21804 Triu Tri<br />

286237 37<br />

33<br />

���� �� �� �� �� ���� ��� �� ��� ��� �� �� �� ����� �� ���� ���� ����������� �� �� ���� ���<br />

����<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 65

Participating <strong>Product</strong>s<br />

Group B<br />

Wine Fridge Turn 2 - (continues to the end of PT10, 2012)<br />

Group B: There are 22 paid spots for this group of stores<br />

14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, , 77, 79, 79 79, 80,<br />

82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154, 155, 168, 175, 179, , 183, 183, 187,<br />

18<br />

188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 49, 9, 252, 252, 255, 255, 263,<br />

263<br />

268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, , 367, 368, 373, 378, 337<br />

381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 27, 436, 456, 458, 458 459,<br />

465, 484, 485, 490, 491, 501, 518, 521, 522, 533, 540, 546, 549, 553, 559, 9, 564, 569, 571, 575, 5 579,<br />

584, 586, 587, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 644, 694, 694 69<br />

698, 700<br />

<strong>LCBO</strong># Description Varietal al<br />

Size (mL)<br />

462432 Piper Heidsieck Brut Champagne Champagne Cha<br />

750<br />

266023 Mionetto Prosecco D.O.C. Treviso Prosecco P<br />

750<br />

687582 Prosecco Di Valdobbiadene Brut (S. Margherita)<br />

Margherita<br />

Prosecco 750<br />

55533 Latour Chardonnay Chardonnay 750<br />

255885 J.P. Chenet Chardonnay Chardonnay 750<br />

93401 Wyndham Estate Bin 222 Chardonnay<br />

Chardonnay 750<br />

234443 Terra Andina Chardonnay nay<br />

Chardonnay 750<br />

270017 Jacob's Creek Reserve serve e Chardonnay Adelaide Ade Hills Chardonnay 750<br />

286898 Jacob's Creek Chardonnay<br />

Chardonnay 750<br />

321943 Penfolds Koonunga oonunga onunga Hill Chardonnay Chardonn Chardon<br />

Chardonnay 750<br />

627802 Yellow Tail Chardonnay<br />

Chardon<br />

Chardonnay 750<br />

237750 Montevina ntevina vina Pinot Grigio<br />

Pinot Grigio/Pinot Gris 750<br />

240978 The People's Wine Pinot Pin P Gris Pinot Grigio/Pinot Gris 750<br />

669465 French Cross Pinot Pino Grigio Cask Pinot Grigio/Pinot Gris 4000<br />

40501 Robert Mondavi Mondav Monda Woodbridge Sauvignon Blanc Sauvignon Blanc 750<br />

113019 3019 Frontera Front Sauvignon Sa Blanc Central Valley Sauvignon Blanc 1500<br />

413070 13070 Two Oceans Oc Sauvignon Blanc Sauvignon Blanc 1500<br />

247080 80 Mouton MMou<br />

Cadet Reserve Blanc White Blend 750<br />

234310 Crush C White VQA White Blend 750<br />

289835 French Cross Dry White White Blend 1500<br />

277210 Cavit Collection Moscato Pavia Igt Moscato 750<br />

89862 Girls Night Out Chardonnay Merlot Rose VQA Rose 750<br />

�������� �� �� �� �� ���� ��� �� �� ���� �� ����� �� ��� �� � �� �� ��������<br />

��� �� ��� ��������<br />

66 Promotional Turn 9

Wine Fridge Turn 2 - (continues to the end of PT10, 2012)<br />

Group C: There are 6 paid spots for this group of stores<br />

2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 165, 16 167, 1<br />

186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454, 454 454, 461, 461<br />

467, 469, 483, 516, 523, 537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609, 09, 9, 618, 639, 677<br />

Participating <strong>Product</strong>s<br />

Group C<br />

<strong>LCBO</strong># Description Varietal etal<br />

Size (mL)<br />

217760 Chateau De Montgueret Cremant De Loire Brut Sparkling ng<br />

750<br />

263582 Kir Royal Sparkling<br />

750<br />

230219 20 Bees Buzz & Bubbles Sparkling Sparklin Sp<br />

750<br />

234591 Yellow Tail Reserve Chardonnay Chardonnay Char Cha<br />

750<br />

73148 Montalto Pinot Grigio Igt Sicily Pinot P Grigio/Pinot Gris 750<br />

527465 Obikwa Sauvignon Blanc Sauvignon Blanc 750<br />

Merchandising<br />

We recommend that products ducts are positioned position as they are listed; by varietal/wine category<br />

to make it easier for your our customers custo to shop. Each paid product should accommodate<br />

a minimum of 1 case se <strong>with</strong> th 3 facings. facing<br />

The balance of the wine fridge space can be used at the store’s discretion. We<br />

recommend d you merchandise merchandis<br />

merchand wines from the following product categories in the<br />

discretionary nary y spaced and<br />

group these products together based on product category.<br />

�� Champagne<br />

�� �� � Sparkling Wines W<br />

�� �� �� Ontario tari Wines<br />

�� �� Ontario Onta On Wines Superstars (White or Rosé)<br />

�� VINTAGES V<br />

Superstar (White or Rosé)<br />

�� VINTAGES Release Ontario VQA Rosé Wines<br />

�� Rosé Wines<br />

�� Premium White Wines<br />

��������������� ����<br />

����� �� �� �� �� �� �������<br />

C & D stores are not part of the paid program. However, it is recommended that they<br />

merchandise the paid products in the wine fridge as well, as space permits.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 67

Signage Components & Merchandising Instructions<br />

For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Win<br />

Fridge Sold Space Program guide and or on the <strong>LCBO</strong> Portal under Sales & <strong>Marketing</strong> keting<br />

home in the side bar menu titled SAM Program Updates.<br />

In-section ‘Available Chilled’ Hot Button<br />

The ‘Available Chilled’ hot buttons are to be displayed<br />

in-section in front of the participating products in their<br />

regular shelf location.<br />

Wine Fridge Hot Buttons<br />

The Wine Fridge Hot Buttons are re to be displayed displa in front of the participating products in<br />

the wine fridge.<br />

Re-Ordering e-Ordering Hot Buttons<br />

Bilingual DMS-13085-43<br />

�� Wine Win<br />

Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French<br />

(1 version: 22 pieces/bundle) DMS-13085-42<br />

�� Wine Fridge Sold Space Hot Buttons English/French<br />

(5 versions/bundle) DMS -13085-43<br />

Food Friendly, Chilled! Take me Home, Great Party Wines, Great <strong>with</strong> Chicken,<br />

Great <strong>with</strong> Seafood.<br />

68 Promotional Turn 9<br />

Wine Fridge<br />

Bilingual DMS-13085-42<br />

����������������<br />

� �� �

Mini Thematic c<br />

Cognac - Tasting Bar Feature ture<br />

Participating Stores es<br />

1, 5, 6, 11, 14, 4, 15, 17, 18, 19, 21, 2 22, 23, 25, 26, 27,<br />

31, 34, 35, 36, 38, 40, 44, 50, 50 57, 59, 60, 62, 63, 64,<br />

65, 68, 72, 79, 80, 83, 83 90, 95, 97, 102, 106, 115, 125,<br />

130, 132, 140, 143, 145, 145 14 148, 149, 153, 154, 155, 156,<br />

164, 64, 165, 65, 168, 168 171, 175, 1 179, 182, 185, 187, 188, 190,<br />

191, 192, 195, 195 196, 19 198, 200, 201, 207, 209, 210, 212,<br />

214, 217, 218, 226, 228, 233, 234, 237, 242, 243, 244,<br />

248, 249, 252, 25 2 253, 255, 263, 265, 269, 278, 287, 288,<br />

295, 95, 298, 298<br />

300, 311, 320, 324, 325, 326, 329, 334, 340,<br />

343, 43 344, 3 346, 351, 353, 355, 359, 360, 361, 362, 366,<br />

367, 367 36 371, 373, 378, 381, 382, 383, 384, 385, 386, 387,<br />

388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404,<br />

407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432,<br />

434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459,<br />

465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501,<br />

505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540,<br />

542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566,<br />

568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590,<br />

593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627,<br />

629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694,<br />

698, 700, 702, 703, 771, 776<br />

������������� � �� ���

Overview<br />

The purpose of this Mini Thematic will<br />

be to capitalize on the seasonality of this<br />

margin rich category in order to show<br />

consumers (adventurous/party people)<br />

a different side to Cognac’s identity and<br />

facilitate trial and purchase.<br />

We encourage spirit advocates and all<br />

CSR’s to talk up this program <strong>with</strong> our<br />

customers by highlighting the following<br />

selling features of this wonderful category!<br />

Creativity and Passion<br />

The artistry (example, blending to create<br />

house styles, packaging) of this category<br />

is bar none - no other category in Spirits s<br />

puts this much time, effort and total<br />

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Mixology<br />

������������������������������������<br />

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both classic (Sazerac, Sidecar) car) and an<br />

modern cocktails. Its s grape base and<br />

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form the base of a wide variety of o drinks<br />

(cocktails and nd long ong drinks)!<br />

For you! ou! u!<br />

Move ve aside gift giving, giving givin this holiday<br />

season, eason, we encourage encou en you to buy Cognac<br />

for or yourself, you yo deserve it!<br />

Mini Thematic – Promotional Fixture<br />

70 Promotional Turn 9<br />

Tasting Bars<br />

Helping Customers Trial Before e<br />

They Buy!<br />

One of the key elements of this his Mini Thematic Themat<br />

is recruitment. By offering ring customers the th<br />

opportunity to trial products oducts being featured fea<br />

in this mini thematic, atic, we can mitigate mitig risk<br />

���������������������������������������<br />

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purchase decision. ecision. on. Stores that th have a ‘pay<br />

per sample’ ple’ e’ tasting tasting bar (#10, (# (# #38, #217,<br />

#355, #452, #486.) # #486.) are<br />

asked to select 5 to<br />

6 Cognacs Cognacs of of their th choosing, ch that are being<br />

featured featured in our our <strong>P9</strong> <strong>P9</strong> Mini Thematic, and place<br />

them hem in their t tasting ta bar.<br />

Additional Additiona dditiona signs will be given to these<br />

stores ore for on shelf, and the counter of the<br />

tasting tast bar stores to bring this opportunity<br />

to<br />

light.<br />

Key Dates<br />

Install: November 11, 2012<br />

Takedown: December 2, 2012<br />

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Mini Thematic – Promotional Fixture<br />

Participating <strong>Product</strong>s<br />

<strong>LCBO</strong># Description Size (mL) Reg. Type Ty<br />

289173 De Luze Xo Fine Champagne Cognac 750 $151.30 XO<br />

8284 Hennessy VS Cognac 750 $59.95 VS V<br />

600551 Meukow Feline VSOP Cognac 750 $66.95 VSOP V<br />

36855 Otard VSOP 750 50 $73.15 VSOP<br />

4101 Remy Martin VSOP 750 $89.95 $89.9 VSOP<br />

356857 Hine Rare & Delicate VSOP Cognac 750 $87.70 $<br />

VSOP<br />

285973 Hine Homage Grand Cru Fine Champagne Cognac 750 $143.65 OTHER<br />

87072 Courvoisier Exclusif 750 $59.95 OTHER<br />

190512 Conjure 750 7<br />

$61.00 OTHER<br />

245423 Courvoisier 12 YO 750 $89.95 OTHER<br />

285957 Damblat 10 Year Old Armagnac 700 $69.35 OTHER<br />

Note On <strong>Product</strong> Availability ty<br />

Of our participating products, s, the following are ar quite limited in availability, and will not be<br />

available to all Mini Thematic atic locations.<br />

<strong>LCBO</strong># Description Size (mL) Reg. Type<br />

289173 De Luze Xo o Fine Champagne Cognac C<br />

750 $151.30 XO<br />

285973 Hine Homage mage Grand Cru C Fine Fi Champagne Cognac 750 $143.65 OTHER<br />

Components ponents<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 71<br />

Art work was not final by the<br />

print date of the <strong>Marketing</strong> and<br />

<strong>Product</strong> guide. Images subject<br />

to change.<br />

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Components Continued<br />

Mini Thematic – Promotional Fixture<br />

Component Where to install sign Re-order Code Images<br />

Promo Fixture<br />

Sign - Short<br />

(Mini Thematic Cognac)<br />

Dimensions:<br />

28” w x 6 3/8” h<br />

Promotional Fixture 13092-61<br />

Promo Fixture Sign - Long<br />

(Mini Thematic Cognac)<br />

Dimensions:<br />

43” w x 6 3/8” h<br />

Promo Fixture Shelf Talker<br />

(Mini Thematic Cognac)<br />

Dimensions:<br />

6” w x 3” h<br />

Promo Fixture and<br />

in-section in front of<br />

participating products. s.<br />

13092-62<br />

DMS 13092-64 13092<br />

72 Promotional Turn 9<br />

no image<br />

available<br />

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an<br />

e<br />

.<br />

k<br />

rv<br />

pa<br />

u<br />

Re<br />

oo<br />

L

illo<br />

gion<br />

A<br />

able<br />

e<br />

stas<br />

d!<br />

serva<br />

th (XD)<br />

137810<br />

Special Promotions ons n<br />

Fixtures<br />

Re-order Re-o Re-order e-or #BAM001 # BA BAM AM001<br />

(Bilingual) (Bilingu<br />

Participating Stores<br />

SHARI MOGK-EDWARDS<br />

Vice President<br />

<strong>LCBO</strong> Merchandising & VINTAGES<br />

(Head Buyer Wines,<br />

Beers, Spirits & VINTAGES)<br />

Re-order #13094-16<br />

Re-order #13094-11<br />

Re-order #BAM002 (Bilingual)<br />

16033<br />

¡VINO NO<br />

TINTO<br />

Delicioso! cioso!<br />

This velvety velve smooth Tempranillo<br />

blend end is from<br />

the classic region<br />

of Rioja, ioja, in no northern Spain. A<br />

versatile ile wine<br />

<strong>with</strong> remarkable<br />

elegance for fo the price. Serve<br />

<strong>with</strong> roasted meats, hearty pastas<br />

and mature cheeses.<br />

‘‘‘‘<br />

¡Salud!<br />

Campo Viejo Reserva<br />

Full-bodied & Smooth (XD)<br />

750 mL 137810<br />

¡VINO TINTO Delicioso!<br />

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���<br />

10, 17, 21, 22, 23, 31, 34, 35, 38, 44, 57, 65, 102, 106,<br />

115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 195,<br />

198,200, 212, 226, 243, 252, 253, 288, 298, 300, 325, 326,<br />

329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378,<br />

381, 383, 390, 392, 393, 394, 397, 398, 407, 412, 416,<br />

427, 437, 438, 443, 445, 452, 457, 459, 470, 491, 497,<br />

511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555,<br />

566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609,<br />

617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641,<br />

643, 694, 698, 700, 702, 703<br />

‘‘

Fixture #1 - Bonus AIR MILES® Reward Miles<br />

Select any products <strong>with</strong> a Bonus AIR MILES ® Reward Miles offer (selection<br />

is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag<br />

channel and AIR MILES ® Shelf Talkers on the fixture to communicate the offers.<br />

Components Re-order #<br />

Posters - 22” x 39.5” (English over Bilingual) BAM001<br />

Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM0022<br />

Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003 M003<br />

Fixture #2 – Shari’s Pick – ¡VINO TINTO NTO Delicioso! Delic<br />

Components<br />

74 Promotional Turn 9<br />

Special Promotions Fixtures<br />

Previously Mixed Drink Fixture<br />

Description Component Re-order #<br />

¡VINO TINTO Delicioso! Special Promotions tions ns Fixture: Posters - 22” x 39.5” 13094-11<br />

¡VINO TINTO Delicioso! Special Promotions romotions omotions Fixture: Drum Dru Dr Signs - 48” x 6 3/8” 13094-16<br />

Key Dates<br />

Install: November ber er 11, 2012<br />

Takedown: December ember 2, 2012 20<br />

Participating cipating <strong>Product</strong> Produ Prod<br />

�� <strong>LCBO</strong> #137810 #137 Campo Viejo Reserva 750mL<br />

Installation allation tion<br />

�� Install the new poster and drum sign.<br />

�� Order enough inventory of featured product to maintain the<br />

display through PT9.<br />

16033<br />

���<br />

¡VINO<br />

TINTO<br />

Delicioso!<br />

This velvety smooth Tempranillo<br />

blend is from the classic region<br />

of Rioja, in northern Spain. A<br />

versatile wine <strong>with</strong> remarkable<br />

elegance for the price. Serve<br />

<strong>with</strong> roasted meats, hearty pastas<br />

and mature cheeses.<br />

‘‘‘‘<br />

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SHARI MOGK-EDWARDS<br />

Vice President<br />

<strong>LCBO</strong> Merchandising & VINTAGES<br />

(Head Buyer Wines,<br />

Beers, Spirits & VINTAGES)<br />

¡Salud!<br />

Campo Viejo Reserva<br />

Full-bodied & Smooth (XD)<br />

750 mL 137810<br />

¡VINO TINTO Delicioso!

Exterior Springer nger ger Sign Sig<br />

“Holiday Deflate the Elephant” ephant”<br />

ant”���<br />

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Exterior Springer Sign

Key Dates<br />

Install: November 11, 2012<br />

Takedown: End of PT10<br />

Participating Stores<br />

All Stores.<br />

Components and Re-ordering<br />

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Re-order# 13098-32<br />

Merchandising Instructions structions tructions<br />

76 Promotional Turn 9<br />

Exterior Springer Sign<br />

Exterior Springer Sign<br />

�� Remove the “Bring Bring ring Your Own Bag” B<br />

sign.<br />

�� �����������������������������������������������<br />

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�� Stores <strong>with</strong> an <strong>LCBO</strong> owned own<br />

parking lot will receive two signs. One sign is for the<br />

entrance nce of the parking parkin lot or store manager’s discretion; the other one is to be<br />

placed ced near the store stor s entrance.<br />

�� All All remaining stores stor will receive one sign to be placed near the entrance.<br />

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�<br />

NOTE: OTE: Please Please ensure en the sign placement does not pose a potential health and safety risk.

Shopping Cart art Signs<br />

Please ensure the he e PT9 Shopping Shopp Shoppin Cart<br />

Frame Signs are installed nstalled by the start of the<br />

Promotion. Participation is i mandatory for<br />

the following wing designated designate de stores.<br />

Participating rticipating pating Stores<br />

1, 10, 15, 17, 17 1 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39,<br />

44, , 45, 48, 48 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79,<br />

82, 8 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132,<br />

140, 140 144, 145, 148, 154, 156, 163, 164, 166, 167, 168,<br />

171, 1 185, 187, 190, 191, 195, 198, 210, 211, 212, 214,<br />

216, 217, 218, 226, 229, 233, 234, 237, 243, 244, 252,<br />

253, 260, 265, 270, 287, 288, 300, 311, 312, 325, 326,<br />

329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361,<br />

365, 367, 373, 378,381, 382, 383, 385, 386, 387, 388,<br />

389, 390, 392, 393, 394, 397, 398, 399, 407, 412, 417,<br />

432, 437, 438, 443, 444, 445, 446, 452, 454, 456, 459,<br />

465, 467, 481, 486, 491, 495, 497, 499, 502, 507, 511,<br />

518, 521, 522, 523, 536, 540, 542, 544, 546, 549, 551,<br />

555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587,<br />

590, 593, 601, 605, 609, 617, 619, 623, 624, 627, 629,<br />

630, 631, 632, 634, 635, 641, 643, 644, 694, 698, 702,<br />

703, 771, 776<br />

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Overview<br />

78 Promotional Turn 9<br />

Shopping Cart Signs<br />

The inside of the shopping cart should always feature the Sold Supplier Program gram m and the<br />

outside is always reserved for Social Responsibility messaging. The Social l Responsibility<br />

sign is bilingual. The supplier sign is English only. Signs are to be installed ed d by the start of<br />

the promotion.<br />

Participating <strong>Product</strong><br />

Thematic Sign (Sold to the Trade)<br />

�� InInstall the Thematic sign inside the frame of the he Shopping Sho Shopping Car Carts. “Mill Street<br />

Cobblestone Stout”<br />

�� Re-order DMS- 13095-02<br />

Café Mocha Moch<br />

orStout? Install: November 11, 2012<br />

Takedown: December 2, 2012<br />

Holiday Deflate the Elephant” hant” ant” (So (Social Res Responsibility)<br />

�� Install sign in the frame me on the oout<br />

outside of the Shopping Carts.<br />

�� Re-order DMS-13095-10<br />

S-13095-10<br />

Install: November vember 11, 2012 20<br />

Takedown: n: End of PT10<br />

Merchandising erchandisin Instructions<br />

NEW NE<br />

Don’t let its colour fool you.<br />

Rich Rich & creamy, c Mill Street<br />

Cobblestone bblest Stout givesway<br />

to a light chocolate and<br />

coffee flavour.<br />

Thematic Sign<br />

Social Responsibility Sign<br />

�� Remove Rem the P8 “Black Velvet Toasted Caramel” and “25 or order? Please be ready<br />

to show your I.D.” signs and recycle.<br />

�� Install the new <strong>P9</strong> “Mill Street Cobblestone Stout” sign on the inside of the frames<br />

of the cart.<br />

�� Install the new “Holiday Deflate the Elephant” sign on the outside the frames of the cart.<br />

$2. 85<br />

312850 440 mL<br />

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16034

goLOCAL<br />

Ontario Wines s<br />

VQA FSI Fixture<br />

Ontario Superstars<br />

Ontario Popular Pick<br />

goLOCAL Particip���<br />

CAL AL Participating<br />

Stores<br />

1, 2, 3, , 5, 6, 7, 77,<br />

10, 13 13, 14, 15, 16, 19, 20, 21, 22, 23, 25,<br />

26, 27, 31, 32, 32 34, 34 35, 36, 37, 38, 39, 40, 43, 44, 45, 47,<br />

50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74,<br />

77, 82, 83, 83 84, 86, 90, 93, 95, 97, 102, 106, 110, 115,<br />

125, 25, 130, 130<br />

132, 140, 143, 144, 145, 148, 149, 153, 154,<br />

155, 55 156, 1 163, 164, 167, 168, 171, 175, 179, 182, 183,<br />

185, 18 187, 188, 191, 194, 195, 196, 198, 199, 200, 201,<br />

202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 226,<br />

228, 233, 234, 237, 238, 242, 243, 244, 246, 248, 249,<br />

250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 278,<br />

287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320,<br />

321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346,<br />

351, 353, 355, 358, 359, 360, 361, 366, 367, 371, 373,<br />

378, 381, 382, 383, 384, 385, 386, 387, 388, 390, 392,<br />

393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408,<br />

412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438,<br />

443, 444, 445, 452, 456, 457, 459, 461, 465, 467, 469,<br />

470, 481, 490, 491, 494, 495, 497, 499, 501, 505, 509,<br />

511, 518, 521, 522, 523, 528, 532, 533, 534, 536, 539,<br />

540, 542, 544, 545, 546, 549, 551, 552, 553, 555, 556,<br />

559, 563, 564, 566, 568, 569, 573, 575, 579, 580, 581,<br />

584, 586, 587, 589, 590, 593, 601, 602, 605, 609, 614,<br />

616, 617, 618, 619, 621, 623, 624, 627, 629, 630, 631,<br />

632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 644,<br />

677, 694, 698, 700, 702, 703, 771, 776<br />

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Program Overview<br />

The display must be maintained for the<br />

duration of PT9 & PT10.<br />

Participating <strong>Product</strong>s<br />

<strong>LCBO</strong># Description<br />

Size<br />

(mL)<br />

217679 Jackson-Triggs Méthode Cuvée<br />

Clos Sparkling VQA<br />

750<br />

189183 Fielding Estate Red Conception<br />

VQA<br />

750<br />

234294 Crush Red VQA 750<br />

234583 Cave Spring Riesling VQA 750<br />

Key Dates<br />

16032 Take-down: January 6, 2013<br />

Install: November 11, 2012<br />

Takedown: January 6, 2013<br />

VQA A Cube eCe Cen Centre Centre Sig SSign<br />

OFF-DRY &<br />

FRUITY<br />

XXX<br />

Cave Spring Riesling VQA<br />

If you’re roasting a turkey or ham this<br />

holiday season, pick up this extraordinary<br />

Riesling from one of Ontario’s best-loved<br />

wineries.<br />

$13.95<br />

234583 (M - 27 (g/L) 750 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last. / Les prix peuvent changer sans préavis. Jusqu’à épuisement des stocks.<br />

OFF-DRY &<br />

FRUITY<br />

VQA goLOCAL OCAL CAL Category Categor Category<br />

Robe rubis et saveurs de fruits noirs<br />

s’accordant à merveille avec les viandes<br />

rôties et les côtelettes d’agneau grillées.<br />

English Shelf Talker<br />

Í7MsWÎ<br />

Cave Spring Riesling VQA<br />

If you’re roasting a turkey or ham this holiday season,<br />

pick up this extraordinary Riesling from one of Ontario’s<br />

best-loved wineries.<br />

$13.95<br />

234583 (M - 27 g/L) 750 mL<br />

Price subject to change <strong>with</strong>out notice. While supplies last.<br />

Í7MsWÎ<br />

Bilingual Shelf Talker<br />

15912<br />

16032 Take-down: January 6, 2013<br />

<strong>with</strong> Vintages<br />

HENRY OF PELHAM<br />

FAMILY TREE RED<br />

VQA Niagara-on-the-Lake<br />

247882 (D - g/L) 750 mL<br />

You can’t beat this delicious<br />

approachable blend when<br />

you want a quality red for<br />

casual occasions. Its rich<br />

fruit flavours and velvety<br />

texture are just right for<br />

holiday mingling.<br />

$18.95<br />

16032<br />

Take-down: Jan 6, 2013<br />

VINTAGES<br />

VINTAGES shelf talker<br />

15912<br />

16032<br />

80 Promotional Turn 9<br />

Components<br />

goLOCAL FSI Fixture<br />

1. Merchandise the four participating ipating pating<br />

products on the top shelf of f the VQA<br />

���������������������������<br />

2. Install the goLOCAL CAL AL Centre sign on o the<br />

���������������<br />

3. Install the e goLOCAL oLOCAL Category Categ Cate Signs in<br />

the side bands on either side s of the<br />

Centre e Sign. gn<br />

4. . Install the pre-printed pr pre-p shelf talkers in<br />

front of each participating pa p<br />

product in their<br />

regular regula shelf shelf location.<br />

There her are a no recipe cards for this period.<br />

Please Plea save the recipe card holders for<br />

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��<br />

Re-ordering<br />

goLOCAL Sign Kit - Re-order# 13098-04<br />

�� VQA goLOCAL Category Signs<br />

x 2 per kit<br />

�� VQA cube centre sign x 1 per kit<br />

�� Shelf Talkers 6” W x 3”H Bundles<br />

of 4 x 2 per kit<br />

�����������������<br />

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VINTAGES<br />

�<br />

<strong>LCBO</strong> #247882<br />

Henry of Pelham Family Tree Red 750 mL<br />

�� Install the VINTAGES shelf talkers in<br />

front of the product in its place on<br />

the shelf.<br />

�� VINTAGES Shelf Talkers 2 7/8” w x 5”h<br />

Re-order# 13098-04

Ontario Superstars<br />

Key Dates<br />

Install: November 11, 2012<br />

Takedown: December 2, 2012<br />

Pelee Island Lighthouse<br />

Cabernet Franc VQA<br />

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$11.95<br />

“This medium-bodied wine<br />

has a beautiful blend of<br />

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the holidays this wine pairs<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 81<br />

Girls’ Night Out<br />

Sparkling VQA<br />

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$14.95<br />

�������������������������<br />

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perfect <strong>with</strong> appetizers ap a at<br />

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Component Where to install sign ign Re-order Code C<br />

Images<br />

Superstars Kit<br />

Includes:<br />

�� Kit A<br />

Cut case display ay y at<br />

VQA Cube<br />

(Kit A) 13098-01 13<br />

Full kit: k OWS cut case backer x 2 +<br />

OWS OW O shelf talker & OWS Pricer Card.<br />

�� Kit B<br />

�� Kit C<br />

(Kit B) 13098-02<br />

Popular Picks Backer Cards & OWS<br />

Dimensions:<br />

OWS & Popular Pick k<br />

cut case backer<br />

Shelf Talkers.<br />

14” w x 24” h<br />

(Kit C) DMS-13098-03<br />

OWS Shelf Talkers only.<br />

���������������<br />

�� �� �� �<br />

NOTE: OTE: Backer Back Cards have a QR code and URL to drive customers to lcbo.com/<br />

superstars uperstar rsta to retrieve the recipes.

Ontario Superstars in the Wine Fridge<br />

“Available Chilled” hot buttons should be installed in-section to<br />

indicate that the white/rosé Superstars product is also available in<br />

the fridge.<br />

All stores who participate in the Ontario Wine Superstars program<br />

and have a wine fridge will receive a new Ontario Wine Superstars rs<br />

hot button to highlight the product in the fridge.<br />

For Period 9, the participating product is:<br />

<strong>LCBO</strong># 215632 Girls’ Night Out Sparkling VQA<br />

Popular Pick<br />

Pelee Island Shiraz Cabernet rnet ne<br />

����� ������ � ��� ����<br />

Was $9.95<br />

Save $1.00<br />

Now $8.95<br />

���������������������������������������<br />

�������������������<br />

�����������������<br />

medium-bodied m-bodied blend blen is a nice match<br />

�����������������������������������<br />

������������������<br />

�����������������<br />

Valid alid until Dece December 2, 2012<br />

Ontario Superstars & Popular Pick<br />

Component Where to install sign Re-order Code<br />

Popular Pick Kit<br />

Includes:<br />

�� Kit B<br />

Dimensions:<br />

14” w x 24” h (Backer Cards)<br />

Cut case display in Ontario Section (Kit B) 13098-02<br />

Shelf Talkers and Popular<br />

Pick Backer Card<br />

82 Promotional Turn 9<br />

Available Availa Chilled<br />

In-Section In-Sec In-S Hot Button<br />

Re- Order Or O<br />

# DMS 13085-42<br />

15848<br />

Ontario Wine Superstars<br />

Fridge Hot Button<br />

Re-Order # DMS 13088-04<br />

��������������� �

“VINTAGES SUPERSTAR”<br />

Program<br />

Participating Stores<br />

Kit 1 (Shelf Talkers only)<br />

3, 4, 5, 6, 14, 20, 23, 25, 27, , 29, 35, 36, 37,<br />

44, 55, 60,<br />

61, 62, 64, 65, 68, 70, 0, 72, 79, 80, 82, 85, 93,97, 99,<br />

102, 124, 130, 144, 145, 45, 154, 163, 168, 116<br />

182, 188, 191,<br />

197, 199, 200, 201, 01, 202, 02, 207, 214, 21 218, 223, 233, 237,<br />

244, 248, 249, 9, 260, 263, 265, 268, 26 2 269, 278, 296, 311,<br />

324, 340, 351, 353, 353 354, 372, 372 373, 381, 384, 386, 392,<br />

403, 404, 4, 415, 420, 425, 426, 4 427, 430, 431, 432, 441,<br />

444, 456, 461, 482, 483, 483 48 485, 497, 499, 501, 515, 521,<br />

526, 26, 528, 532, 532 533, 534, 538, 547, 556, 559, 568, 589,<br />

601, 601, 602, 637, 637 677 67<br />

Kit 2 (All All Signage) Si S<br />

1, , 10, 12 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 38, 40, 57,<br />

58, 8, 95 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179,<br />

185, 18 187, 195, 198, 209, 210, 212, 217, 226, 243, 252,<br />

253, 255, 287, 288, 298, 300, 325, 326, 329, 333, 334,<br />

344, 346, 355, 359, 360, 361, 367, 371, 378, 383, 385,<br />

387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417,<br />

437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491,<br />

494, 495, 505, 511, 512, 522, 523, 536, 542, 544, 545,<br />

546, 549, 553, 555, 566, 569, 572, 573, 575, 579, 586,<br />

590, 593, 605, 614, 616, 617, 619, 623, 624, 629, 630,<br />

631, 632, 634, 635, 641, 698, 700, 702, 703, 771, 776<br />

����������� ���<br />

��<br />

Make VINTAGES stand out this<br />

Holiday Season by using your<br />

VINTAGES Holiday <strong>Marketing</strong> &<br />

<strong>Product</strong> <strong>Guide</strong> to help you make<br />

2012 Vintages most successful<br />

holiday year yet.<br />

Look for it in your November 5th<br />

mailbag!

Overview<br />

The VINTAGES Superstar program promotes great<br />

local products while pairing them <strong>with</strong> delicious<br />

recipes. Each period there will<br />

be three Ontario Superstars: two <strong>LCBO</strong> wines<br />

and one VINTAGES Essential. This is a mandatory<br />

program.<br />

Participating <strong>Product</strong><br />

TRIUS RED<br />

VQA Niagara Peninsula<br />

303800 (D) 750 mL<br />

Price: $22.95<br />

Key Dates<br />

Install: November 13, 2012 012<br />

Takedown: December 2, 2012 012<br />

Kit 1 + Kit 2 will be to o be shipped<br />

via store mailbag.<br />

Components onents nents<br />

Ad<br />

ONTARIO O����O<br />

SUPERSTAR<br />

Trius Red<br />

VQA Niagara Peninsula<br />

A classic Meritage, this full-bodied red is brimming<br />

<strong>with</strong> black berry flavours. Perfect for a holiday<br />

dinner of red meat dishes like grilled lamb.<br />

$22.95<br />

303800 (D) 750 mL<br />

VINTAGES Essential<br />

Scan for Recipe.<br />

Price subject to change <strong>with</strong>out notice or while supplies last.<br />

Basket Insert<br />

15684 Takedown: November 10, 2012<br />

ONTARIO<br />

SUPERSTAR<br />

Trius Red<br />

VQA Niagara Peninsula<br />

A classic Meritage, this full-bodied red<br />

has delicious flavours of black currant and<br />

blackberry, accented by sweet spice and<br />

dark chocolate. Wonderful notes of black<br />

cherry and toasty oak linger on the finish.<br />

A holiday must <strong>with</strong> rich meat dishes.<br />

$22.95<br />

303800 (D) 750 mL<br />

*A VINTAGES Essential<br />

* VINTAGES Essentials are always available in VINTAGES at<br />

select <strong>LCBO</strong> locations. Price subject to change <strong>with</strong>out<br />

notice or while supplies last.<br />

Shelf Talker<br />

15684 Takedown: November 10, 2012<br />

84 Promotional Turn 9<br />

“VINTAGES SUPERSTAR” Program<br />

Merchandising Instructions<br />

Basket Sign Insert<br />

�� Merchandise the participating pating ing<br />

product in a basket next xt to/near the<br />

<strong>LCBO</strong> Ontario VQA wines section.<br />

�� Insert the basket sign n insert into the th<br />

Large Metal Sign gn n Holder<br />

(Central Supply ply #691089)<br />

�� Display the e fully merchandised merchandi mercha basket<br />

in the <strong>LCBO</strong> CBO O Ontario VQA VQAwines<br />

w section<br />

������������������������<br />

�� ���� ��� � ������ ��<br />

�� Take ke down once stock sto<br />

is sold out,<br />

or by December D 2, 2 2012.<br />

Pre-printed re-printed Shelf Shel Talker<br />

�� �� �� Install Ins the pre-printed shelf talker in front<br />

of the featured fe product, in its on-shelf<br />

position posit pos <strong>with</strong>in the VINTAGES section, using<br />

a MMiracle<br />

Stick (Central Supply #692012)<br />

or 2” shelf clip for VINTAGES<br />

(hello<strong>LCBO</strong> – re-order #LC1506).<br />

�� Take down once stock is sold out,<br />

or by December 2, 2012.<br />

Available Chilled Hot Button<br />

�<br />

Signs should be used on<br />

shelf to indicate that the Superstars products<br />

are also available in the<br />

fridge; Superstars Shelf<br />

Talkers should be placed<br />

in the fridge to highlight<br />

the Superstar products<br />

there.<br />

���������������<br />

�� �<br />

Available Chilled<br />

In-Section Hot Button<br />

Re- Order # DMS 13085-42

VINTAGES<br />

BAM & LTO O Signage<br />

Participating Stores es<br />

1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14,<br />

15, 16, 17, 18, 19, 20, 21,<br />

22, 23, 24, 25, 5, , 26, 27,<br />

29, 31, 35, 36, 37, 38, 40, 42, 44, 45, 55,<br />

56, 57, 58, , 60, 61, 62, 63, 63 63, 64, 665,<br />

68, 69, 70, 71, 72, 74, 77, 78,<br />

79, 80, 81, 82, 83, 84, 85, 93 993,<br />

95, 97, 99, 101, 102, 106, 115, 124,<br />

125, 5, 127, 7, 130, 132, 13 132, 136,<br />

140, 143, 144, 145, 148, 149, 153, 154,<br />

156 56 158, 158, 158, 163, 163, 163, 16 164, 164, 165, 1 167, 168, 171, 178, 179, 182, 185, 187<br />

188, 188, 191, 191, 195, 195, 196, 19 197, 198, 199, 200, 201, 202, 207, 208, 209,<br />

210, 211, 212, 212 21 214, 216, 217, 218, 219, 222, 223, 225 226, 227,<br />

232, 32, 233, 235, 2 237, 238, 241, 242, 243, 244, 247, 248 249, 251,<br />

252, 2, 253, 25 255, 259, 260, 261, 263, 265, 268, 269 270, 278, 287,<br />

288, 288 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324,<br />

325, 3 326, 329, 333, 334, 340, 344, 346 351, 352, 353, 354, 355,<br />

358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383,<br />

384, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 402, 403,<br />

404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430,<br />

431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454,<br />

456, 457, 459 461, 465, 467, 468, 469, 470, 474, 481, 482, 483,<br />

485, 486 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512,<br />

515 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537<br />

538, 540, 542, 544, 545, 546, 547, 549, 550, 553, 555, 556, 559,<br />

566, 568, 569, 572, 573, 575, 579, 581, 586, 589, 590, 593, 598,<br />

601, 602, 605, 611, 612, 614, 616, 617, 618, 619 623, 624, 629,<br />

630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677,<br />

694, 697, 698, 700, 702, 703, 771, 776<br />

�������� �� ���� �� �

Overview<br />

The VINTAGES BAM & LTO signage will arrive in the<br />

mailbag the week before each promotional period<br />

starts. This is a mandatory supplier program. All Shelf<br />

Talkers for the participating products should be<br />

installed at the start of the period.<br />

If you do not receive your kit please call<br />

hello<strong>LCBO</strong> to request a kit. If a Shelf Talker<br />

is damaged or misplaced please print a<br />

new Shelf Talker using the in-store printing<br />

templates.<br />

Participating <strong>Product</strong>s<br />

86 Promotional Turn 9<br />

VINTAGES BAM & LTO Signage<br />

Components<br />

LTO Shelf elf Talkers<br />

BAM Shelf Talkers<br />

<strong>LCBO</strong># Description Original Price Price Promotion<br />

0342436 Bonterra Chardonnay (V) 19.95 19.95 BAM (+10)<br />

0710426 Cakebread Cellars Cabernet Sauvignon n (V)<br />

99.95 99.95 BAM (+40)<br />

0328559 Cathedral Cellar Chardonnay 14.95 14.95 BAM (+8)<br />

0546192 Duca Di Castelmonte Cent'are Nero ero o D'avola (V)<br />

13.95 13.95 BAM (+4)<br />

0058339 Kaiken Malbec (V) 14.95 14.95 BAM (+10)<br />

0738823 Liberty School Cabernet Sauvignon auvignon (V)<br />

19.95 19.95 BAM (+5)<br />

0249482 Lillet Rouge 15.25 15.25 BAM (+6)<br />

0365924 Louis Jadot Beaujolais-Villages ais-Villages -Villages (V) (V<br />

15.95 15.95 BAM (+5)<br />

0292250 Maquis Lien 19.95 19.95 BAM (+5)<br />

0626325 Osoyoos Larose se Le Grand Vin (V)<br />

44.95 44.95 BAM (+25)<br />

0363457 Perrin Réserve erve e (V)<br />

14.95 14.95 BAM (+6)<br />

0293415 Quinta De Baixo Tinto<br />

14.95 14.95 BAM (+6)<br />

0508614 Veuve ve Clicquot licquot Ponsardin Brut Champagne 89.95 89.95 BAM (+25)<br />

0159137 Clos Henri Bel Echo Terroir Greywacke Pinot Noir 18.95 17.45 LTO<br />

0337238 8 Concha Y Toro Marques Ma M De Casa Concha Cabernet Sauvignon (V) 20.95 18.95 LTO<br />

0258673 673 G. Marquis Th The Silver Line Pinot Noir 19.95 17.95 LTO<br />

0028134 028134 Goose<br />

Bay<br />

Sauvignon Blanc (Kpm) 20.75 19.75 LTO<br />

0078063 78063 Jeuness Jeunesse Cabernet Sauvignon (Kpm) 15.85 14.85 LTO<br />

0626390 390 Kim Kim CCrawford<br />

Pinot Noir (V) 19.95 17.95 LTO<br />

0563247 Kittling K Ridge Vidal Icewine (V) 39.95 34.95 LTO<br />

0285791 Lakeview Cellars Reserve Cabernet/Merlot 18.95 15.95 LTO<br />

0226027 Lakeview Cellars Reserve Sauvignon Blanc 16.95 13.95 LTO<br />

0294074 Lakeview Reserve Riesling 16.95 13.95 LTO<br />

0659607 Mitolo Jester Shiraz (V) 26.95 24.95 LTO<br />

0279679 Robert Biale Vineyards The Southern Trail Zinfandel 57.95 53.95 LTO<br />

0255513 Robert Mondavi Cabernet Sauvignon (V) 34.95 29.95 LTO<br />

0608653 Sonoma-Cutrer Russian River Ranches Chardonnay (V) 24.95 21.95 LTO<br />

0433417 Tedeschi Amarone Della Valpolicella (V) 39.95 36.95 LTO<br />

���Or<br />

���������������<br />

�� ��� �� �� �� �� ���� �� �� �� �� �� ��� �� �� �� �� ����<br />

� �� �� �� ���<br />

�� ��

Beer er Progra Program<br />

Ontario Craft Cra Beer Be End Aisle<br />

Brewery Brewery Spotlight: Sp Tree Brewing Co.<br />

Craft Beer B Program<br />

Ontario On Craft Beer (Quarterly Program)<br />

����������� �� ���<br />

��

Key Dates<br />

Install Date: November 11, 2012<br />

Take Down: December 2, 2012<br />

Components<br />

Pre-Printed Shelf Talkers (ENG) – DMS - 13098-42<br />

Pre-Printed Shelf Talkers (FRE) – DMS -13098-43<br />

End Aisle Backer Card (same) – OCBEA01<br />

Participating <strong>Product</strong>s<br />

88 Promotional Turn 9<br />

Ontario Craft Beer End Aisle<br />

Formerly Ontario Craft Beer Fixture, now merchandised on shelf<br />

<strong>LCBO</strong># Brand Size ize (mL) Brewery B<br />

Distributor Code<br />

286583 Cameron's Auburn Ale 6 x 341 Cameron's 413<br />

132670 Flying Monkeys' Hoptical Illusion Almost<br />

Pale Ale<br />

6 X 355 Flying Monkeys 6309<br />

312850 Mill Street Cobblestone Stoutt 440 4<br />

Mill Street Brewery 1950<br />

Participating Stores es<br />

OCB End Aisle Backer BBa<br />

Card<br />

Re-order # OCBEA01 O<br />

1, 5, 6, 9, 10, 14, 15, 5, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243,<br />

288, 295, 298, 324, 24, 325, 334, 355, 355 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549,<br />

556, 579, 619, 9, 623, 23, 624, 630, 702 7<br />

���������� �� �� �� �� �� ����� �������<br />

�� �

Brewery Spotlight: Shipyard Brewing Co.<br />

Overview<br />

The “Brewery Spotlight” is a year-round program that features unique and premium remium<br />

products from craft breweries around the world. This program turns four times es a year yea<br />

and<br />

each turn we focus on one specific brewery.<br />

Key Date<br />

Start Date: September 16, 2012<br />

Take Down: December 2, 2012<br />

Components<br />

Pre-Printed Shelf Talkers (English)<br />

DMS – OCB013<br />

Pre-Printed Shelf Talkers (French) )<br />

DMS –OCB014<br />

Note: FLS designated stores ores should display disp both French and English versions<br />

of the product shelf talkers. alkers. lkers.<br />

Participating g <strong>Product</strong>s<br />

Brewery ry <strong>LCBO</strong># L<br />

Description Size (mL) Price<br />

Shipyard Brewing Brew Co.<br />

Participating Stores<br />

288993 Pugsley's Signature Series Imperial Porter 625 $7.95<br />

289108 Pugsley's Signature Series XXXX IPA 625 $7.95<br />

288969 Pugsley's Signature Series Barley Wine 625 $7.95<br />

254896 Pugsley's Signature Series Smashed Pumpkin 625 $7.95<br />

����������<br />

��� �� �<br />

1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495,<br />

499, 511, 568, 623, 624, 630<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 89<br />

NO CHANGE<br />

��� ��� ���

Key Dates<br />

Start Date: September 16, 2012<br />

Take Down: December 2, 2012<br />

Components<br />

NO CHANGE<br />

�� Pre-Printed Shelf Talkers (ENG)<br />

DMS –OCB012<br />

�� Pre-Printed Shelf Talkers (FRE)<br />

DMS –OCB011<br />

Participating <strong>Product</strong>s<br />

90 Promotional Turn 9<br />

Craft Beer Program<br />

Formerly known as the Premium/Specialty Beer Program<br />

NOTE: FLS designated stores need to display both oth French<br />

and English<br />

versions of the product Shelf Talkers.<br />

Item# <strong>Product</strong> Name Size (mL) Country<br />

287466 Pauwel Kwak 330 Belgium<br />

287490 Tripel Karmeliet 330 Belgium<br />

284406 Cannery Squire Scotch Ale<br />

650 Canada<br />

173658 Garrison Imperial Ipa 500 Canada<br />

174581 Cannery Blackberry ry Porter rter<br />

650 Canada<br />

125435 Weihenstephaner er Hefeweissbier Dunkel Dunk Dun<br />

500 Germany<br />

254656 Ayinger Celebrator ebrator brato<br />

330 Germany<br />

288688 St. Isid'or 750 Netherlands<br />

285437 Craftsman man an Oatmeal Chocolate Chocolat Chocol Stout 500 New Zealand<br />

236091 Celt Bronze onze Crafted Ale<br />

500 United Kingdom<br />

296830 St. t. Peter's 's The Saints Whisky W Beer 500 United Kingdom<br />

296939 Meantime London Porter Po P<br />

750 United Kingdom<br />

237875 Box Steam Funnel Funne Fu Blower 500 United Kingdom<br />

297762 2 Southern Tier Mokah M<br />

650 United States<br />

���������� �� ����� �� ��� �� �� �� �� �� ����<br />

�� � ���<br />

Participating ticipatin pat stores<br />

���� ���� �� ��<br />

1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149,<br />

156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329,<br />

334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445,<br />

452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568,<br />

573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776

Ontario Craft Beer (Quarterly Program)<br />

Formerly known as the Ontario Craft Beer Fixture<br />

Key Dates<br />

Start Date: September 16, 2012<br />

Take Down: December 2, 2012<br />

Components<br />

�� Pre-Printed Shelf Talkers (ENG)<br />

DMS – OCB008<br />

�� Pre-Printed Shelf Talkers (FRE)<br />

DMS - OCB009<br />

Participating stores<br />

Mandatory Participation<br />

5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, , 187, 212, 217, 217 243, 24 295, 334, 355, 393, 417, 452, 495,<br />

528, 568, 624<br />

Optional Participation<br />

1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 6, 37, 60, 95, 995,<br />

106, 130, 156, 163, 171, 185, 200, 209, 214, 288,<br />

298, 300, 329, 346, 346, 360, 0, 367, 371, 373, 378, 3 385, 407, 411, 420, 432, 437, 438, 457, 485, 499,<br />

522, 532, 544, 545, 549, 553, 572, 572 572, 573, 575, 57 579, 629, 630, 700, 702, 771, 776<br />

NOTE: FLS designated gnated stores need ne to display both French and English versions<br />

of the product t shelf talkers. talker<br />

Participating cipating <strong>Product</strong>s Produ<br />

<strong>LCBO</strong># CBO# Brand<br />

Price Size (mL) Brewery Distributor Code<br />

243410 King Vienna Vien Lager $12.95 6 x 341 King Brewery <strong>LCBO</strong> Supplying<br />

Warehouse<br />

280081 81 Steam Stea S Whistle Premium Pilsner $14.75 6 x 355 Steam Whistle Brewing 5577<br />

289793 793 HHogsback<br />

Vintage Lager $2.60 473 Hogsback Brewing <strong>LCBO</strong> Supplying<br />

Company<br />

Warehouse<br />

174524 Grand River Galt Knife Old Style $3.25 500 Grand River Brewing<br />

Company<br />

8469<br />

����� ���������������<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 91<br />

NO CHANGE

The Holiday 2012 12 issue of FOOD FOO & DRINK<br />

is to be distributed ributed ibuted in stores store stores Wednesday,<br />

November r 7, 2012. 22012.<br />

PLEASE ASE DO NOT<br />

DDISPLAY<br />

THE ISSUE PRIOR<br />

TO November Novem November 7, 2012.<br />

Features re<br />

�� �� �� Christmas-dinner Ch<br />

dishes undergo a delectable<br />

shift <strong>with</strong> the flavourful spices of India.<br />

�� Warmly flavoured cocktails welcome your<br />

guests and shake off the evening chill.<br />

�� Toronto’s renowned “Group of Seven” chefs<br />

join forces, creating standout tapas dishes for<br />

festive entertaining.<br />

�� Go big and go south for the holiday party<br />

twist—pairing standout tacos <strong>with</strong> specially<br />

matched Margaritas.<br />

�� No need for takeout or frozen—these tasty<br />

family suppers are a snap to rustle up during<br />

the hectic holidays.<br />

�� Favourite festive ingredients each yield two<br />

mouth-watering recipes—one decadent, one<br />

on the lighter side.<br />

����������� ����

Merchandising<br />

This issue should be merchandised prominently in the magazine stands. The e stands<br />

ands<br />

should be positioned in the selling area of the store. If your store does not t have have a stand,<br />

please display FOOD & DRINK at all checkouts, customer service and the he Info centre.<br />

Once your supply has been depleted, please store the<br />

stand until the next issue arrives in store. Do not use the<br />

stand to display other materials.<br />

To request additional copies once your original supply<br />

has run out, please email wayne.leek@lcbo.com.<br />

Your email should include the following information: ation: ation<br />

�� Store # and contact name<br />

�� # of additional copies and why<br />

�� English or French edition<br />

We will distribute the magazines es equitably uitably among amon am<br />

all stores who request overs s 10 days after original ori or<br />

distribution. As supply is limited, imited, please p understand un that<br />

stores may not receive e the quantity requested. requ re<br />

Watch for the Winter inter ter 2013 issue<br />

of FOOD & DRINK, which will be in stores on<br />

Wednesday, January anuary 16, 2013. 2013 201<br />

Signage e Re-order Codes Cod Co<br />

�� Food & Drink Header H Card<br />

English/Bilingual<br />

English/Bilin<br />

English/B<br />

Re-Order Re-Orde Code: 13098-98<br />

�� Food & Drink “A” Frame Sign<br />

English over English<br />

Re-Order Code: 13098-99<br />

�� Food & Drink “A” Frame Sign<br />

English over French<br />

Re-Order Code: 13098-101<br />

94 Promotional Turn 9<br />

Food & Drink<br />

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HOLIDAY 2012

Food & Drink<br />

<strong>LCBO</strong># Description<br />

MATCHMAKER MATCHES - All Matches From Stories<br />

Size Si (mL)<br />

284547 Peller Estates Ice Cuvée VQA 750 50 mL<br />

572156 Fresh Gewürztraminer/Riesling VQA 750 50 mL<br />

(VE) 258699 J. Lohr Riverstone Chardonnay 750 mL<br />

224881 Innis & Gunn Rum Finish Ale 330 30 mL m<br />

38307 Veuve Clicquot Demi Sec Champagne 750 75 mL<br />

64287 Cono Sur Viognier 750 mL<br />

31120 Osborne Santa Maria Cream Sherry 750 mL<br />

(VE) 415901 Cave Spring Indian Summer Select Late Harvest Riesling VQA<br />

375 mL<br />

794 Szekszardi Voros Kekfrankos 1 L<br />

270926 Henry of Pelham Baco Noir VQA 750 mL<br />

280149 Sica Baron De Hoen Pinot Gris Reserve 750 mL<br />

(VE) 72348 Fontanafredda Briccotondo Barbera 750 mL<br />

293183 Thornbury Apple Cider 6 pk<br />

(VE) 1545 Flat Rock Cellars Pinot Noir VQA 750 mL<br />

269761 Raymond Classic Cabernet Sauvignonn 750 mL<br />

(VE) 626325 Osoyoos Larose Le Grand Vin 750 mL<br />

288837 Mad Tom IPA 473 mL<br />

9431 Bouchard Aine & Fils Beaujolais ais s Superieur p<br />

750 mL<br />

(VE) 359257 Ravenswood Vintners Blend nd Zinfandel nfa<br />

750 mL<br />

(VE) 177345 Muga Rioja Reserva 750 mL<br />

230797 Fontella Chianti 750 mL<br />

620724 Creekside Sauvignon gnon Blanc Blan VQA<br />

750 mL<br />

332304 Jaboulet Cotes s Du Rhone Parallele 45 4<br />

750 mL<br />

(VE) 694653 Conundrumm 750 mL<br />

231829 Tio Pepe e Extra Dry y Fino F Sherry<br />

750 mL<br />

216960 Segura ra Viudas Brut Reserva Reser Cava Sparkling 750 mL<br />

169334 Lugtread ugtread gtread g Lagered g Ale<br />

4 pk<br />

569418 Mott’s Clamato Caesar Caes Original 4 pk<br />

142356 Amsterdam msterdam Natural Natura Nat Blonde Premium Lager 473 mL<br />

34595 Patron Silver Tequila Te<br />

750 mL<br />

(VE) 687582 82 Santa Margherita Marg Prosecco Di Valdobbiadene Brut 750 mL<br />

1864033 Tilia T Torrontes To<br />

750 mL<br />

91157 57 Steam Stea Ste Whistle Premium Pilsner 500 mL<br />

(VE) VE) ) 11452 W WWillm<br />

Réserve Riesling 750 mL<br />

(V) ( (V) ) 246579<br />

Cave Spring Chardonnay Musque VQA 750 mL<br />

183061<br />

061<br />

Megalomaniac Homegrown Riesling VQA 750 mL<br />

(VE) VE) 608653<br />

08653 Sonoma-Cutrer Russian River Ranches Chardonnay 750 mL<br />

228569 569<br />

Cave Spring Gamay VQA 750 mL<br />

275131 Yonder Velt Gruner Veltliner 750 mL<br />

234583 Cave Spring Riesling VQA 750 mL<br />

705418 El Dorado Special Reserve 15 Year Old Rum 750 mL<br />

258954 Spicebox Canadian Spiced Whisky 750 mL<br />

(VE) 149047 Taylor Fladgate 20-Year-Old Tawny Port 750 mL<br />

244186 Collingwood Canadian Whisky 750 mL<br />

271908 Marie Brizard Chocolat Royale 750 mL<br />

209056 360 Double Chocolate Vodka 750 mL<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 95

<strong>LCBO</strong># Description Size (mL)<br />

341024 Southbrook Framboise 375 mL<br />

35766 Kopke Full Rich Ruby Port 750 5 mL<br />

80127 Sailor Jerry Spiced Navy Rum 750 mL<br />

697292 Bacardi Breezer Pina Colada 4 pk<br />

1784 Grand Marnier 750 mL<br />

176834 Aperol 750 mL<br />

267781 Voga Moscato Frizzante 750 mL<br />

232033 Vineland Estates Semi Dry Riesling VQA 750 mL m<br />

268037 D’Oh Piemonte Doc Dolcetto 750 75 7 mL<br />

112789 Alvear’s Amontillado 750 mL<br />

230789 Allegrini Valpolicella 750 mL<br />

(VE) 542548 Henri Bourgeois Les Baronnes Sancerre 750 mL<br />

620641 Graham's 20 Year Old Tawny Port 750 mL<br />

600379 Gianduia Crema Cioccolato Gianduia E Grappa 750 mL<br />

(VE) 942243 La Chablisienne Vieilles Vignes Chablis 750 mL<br />

224766 Chateau Des Charmes Brut Methode Traditionelle onelle VQA VQ<br />

750 mL<br />

215962 Lanson Black Label Brut Champagne 750 mL<br />

(VE) 326728 Oyster Bay Chardonnay 750 mL<br />

615062 Trumpour's Mill Gamay Noir VQA 750 mL<br />

263897 Vidal-Fleury Cotes Du Rhone 750 mL<br />

284539 Trius Brut VQA 750 mL<br />

669374 Vineland Estates Unoaked d Chardonnay y VQA<br />

750 mL<br />

588053 Il Prosecco 750 mL<br />

279646 Magners Pear Cider 500 mL<br />

227009 Angels Gate Archangel hangel angel Chardonnay Brut Bru Bru VQA 750 mL<br />

(VE) 948158 Anselmi San Vincenzo incen<br />

750 mL<br />

(VE) 551085 Inniskillin Vidal idal Icewine<br />

375 mL<br />

296228 Calvados s Boulard Boula<br />

750 mL<br />

191239 Grahams ams Late Bottled Vintage Vinta Port 750 mL<br />

6502 Cointreau intreau reau<br />

750 mL<br />

430090 Alize Gold Passion<br />

750 mL<br />

697359 Woody’s y Mexican Lime 4 pk<br />

477836 Malibu Coconut Coconu Rum 750 mL<br />

279331 McGuinness cGui Ice Storm Raspberry 750 mL<br />

609701 Muskoka Muskok Lakes Cranberry Wine 750 mL<br />

6050633 Buffalo Trace Bourbon 750 mL<br />

266965 965 Bonacchi Bon Brunello Di Montalcino 750 mL<br />

(VE) E) 626390 Kim K Crawford Pinot Noir 750 mL<br />

200584 84<br />

Konzelmann Pinot Noir Dry VQA 750 mL<br />

242909 Jaffelin Pouilly-Fuisse 750 mL<br />

(VE) 3044699 Cloudy Bay Sauvignon Blanc 750 mL<br />

53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL<br />

(VE) 986786 Tignanello 750 mL<br />

189183 Fielding Estate Red Conception VQA 750 mL<br />

171033 Sibling Rivalry Pink VQA 750 mL<br />

405753 Robert Mondavi Private Selection Sauvignon Blanc 750 mL<br />

212712 Cooralook Pinot Gris 750 mL<br />

637744 Creemore Springs Premium Lager 6 pk<br />

175026 Funf 5 German Riesling 750 mL<br />

96 Promotional Turn 9<br />

Food & Drink<br />

Continued<br />

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Food & Drink<br />

Continued<br />

<strong>LCBO</strong># Description Size (mL)<br />

224410 Open Sociable Sparkling VQA 750 50 mL m<br />

(VE) 67587 Megalomaniac Narcissist Riesling VQA 750 0 mL m<br />

272773 Black Fly Long Island Iced Tea 4 pk<br />

(VE) 741769 Rocca Delle Macìe Chianti Classico 750 mL<br />

183079 Colio Lake & River Series Cabernet Franc VQA 750 mL<br />

340570 Val D’Oca Prosecco 750 50 mL m<br />

188946 Duggan’s #9 IPA 6 pk p<br />

395228 Henry of Pelham Select Late Harvest Vidal VQA 375 mL<br />

272807 Crabbies Original Alcoholic Ginger Beer<br />

WHAT'S NEW<br />

500 mL<br />

285957 DAMBLAT ARMAGNAC NAPOLEON 10 YEARS OLD 750 mL<br />

283911 Captain Morgan Silver Spiced Rum 750 mL<br />

307769 ROSEHALL RUN DEFIANT VQA 750 mL<br />

293134 PAUL MAS ESTATE CABERNET MERLOT 750 mL<br />

107904 WYNDHAM ESTATE GEORGE WYNDHAM FOUNDER’S OUNDER’ RESERVE RESERV SHIRAZ 750 mL<br />

288696 CUVÉE VAN DE KEIZER BLAUW 750 mL<br />

290148 CRAZY UNCLE BLOOD ORANGE, ROSEMARY OSEMARY & MAPLE PUNCH 1 L<br />

(VE) 180695 ST-GERMAIN ELDERFLOWER ARTISANAL RTISANAL TISANAL LIQUEUR LIQ LIQUEUR<br />

750 mL<br />

(VE) 302018 CHÂTEAU PIPEAU SAINT-ÉMILION LION GRAND CRU CR<br />

TRENDSPOTTING: DRINK<br />

750 mL<br />

637504 Hendrick's Gin<br />

TRENDSPOTTING: EATT<br />

750 mL<br />

289785 Mazzetti D'Altavilla Argenti genti g In Cofaneto Grappa G<br />

10 EASY GIFTS<br />

750 mL<br />

269845 Cooralook Strathbogie trathbogie rathbogie g Ranges g Chardonnay Cha<br />

750 mL<br />

572875 Peter Lehmann mann Barossa Shiraz<br />

750 mL<br />

(V) 216424 Poças Colheita heita 1994 (November (Novem (No 10th Release) 750 mL<br />

480616 Jack ck k Daniel’s Single Barrel Barr Select 750 mL<br />

559062 Nalewka Babuni dessert dess cherry wine 750 mL<br />

94094 Domaine omaine Pinnacle Pinna Ice Cider 375 mL<br />

155341 Perrier Jouët Grand G Brut Champagne 750 mL<br />

3822 Wychwood Brewery Bah Humbug Christmas Ale<br />

A NEW GROUP OF 7<br />

500 mL<br />

(V) 660704 Stratus Stra Str White VQA 750 mL<br />

417642 1764 Cave C Spring Pinot Noir VQA 750 mL<br />

(VE) 56689 Stratus Red Icewine VQA 750 mL<br />

217521 521<br />

Henry of Pelham Cuvée Catherine Brut 750 mL<br />

(V) ) 125310 310 Norman Hardie Pinot Noir VQA 750 mL<br />

(V) 43281 3281<br />

Flat Rock Riesling VQA 750 mL<br />

(VE) 591313 Malivoire Gamay VQA<br />

MATCHMAKER: STRONG MARRIAGES<br />

750 mL<br />

27375 Casa Dos Vinhos Madeira 750 mL<br />

231829 Tio Pepe Dry Fino 750 mL<br />

(V) 290734 Barbadillo Solear Manzanilla 750 mL<br />

(V) 70086 ������������������������������������������� 750 mL<br />

206508 Graham’s 10 Year Old Tawny Port 750 mL<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 97

98 Promotional Turn 9<br />

Food & Drink<br />

<strong>LCBO</strong># Description<br />

WINE: WINE CUISINE<br />

Size (mL) mL) L)<br />

614669 Trapiche Reserve Cabernet Sauvignon 750 mL m<br />

(V) 328567 Cathedral Cellar Cabernet Sauvignon 750 0mL mL<br />

64287 Cono Sur Viognier 750 mL<br />

619221 Baron Philippe de Rothschild Viognier 750 mL<br />

566174 Warre’s Otima 10-Year-Old 500 mL<br />

(VE) 121749 Taylor Fladgate 10 Year Old Tawny Port<br />

CAKES AND ALES<br />

750 50 mL m<br />

288803 Shepherd Neame Christmas Ale 500 5 mL<br />

288720 Unibroue Terrible 750 mL<br />

173534 Southern Tier Choklat Stout 650 mL<br />

890079 St Peter’s Winter Ale<br />

MIDNIGHT APPETITES<br />

500 mL<br />

897702 Bottega Il Vino dei Poeti Prosecco 750 mL<br />

190025 Victoire Champagne Brut Prestige 750 mL<br />

217059 Freixenet Cordon Rosado<br />

PARTY PLANNERS ESSENTIALS<br />

750 mL<br />

(VE) 656561 J. Lohr Seven Oaks Cabernet Sauvignon gnon g<br />

750 mL<br />

(VE) 738823 Liberty School Cabernet Sauvignon on n<br />

750 mL<br />

216952 Barefoot Bubbly Pinot Grigio 750 mL<br />

(V) 655381 Stags’ Leap Chardonnay 750 mL<br />

343145 Goldschalger<br />

PISTACHIOS<br />

750 mL<br />

250134 Sortilege Maple Whiskey hiskey y Liqueur q<br />

750 mL<br />

Continued<br />

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Participating Stores res es<br />

Column Heading Key<br />

Store #<br />

Banner Inserts<br />

H= Hero ro Display spla<br />

T= Thematic hematic Banner Insert Inser<br />

Pod Program Builds s all Pods<br />

Sold End Aisles<br />

Number of Sold S End En Aisles and<br />

(P)remium mium or (S)tandard (S Flight<br />

End Aisle Backer Cards ds # of Number Numbe Numb of signs shipped<br />

Number of o Regular Extenders In Store<br />

See Sold S Space Program Extender<br />

Regular Extenders enders<br />

Section Se for participating extender<br />

locations.<br />

C = Community Extender Program<br />

Discovery scovery Extenders Exten Spirits Sp # of Extenders<br />

Discovery Extenders Extende Wine # of Extenders<br />

Discovery Extenders Extend Ext BSM # of Extenders<br />

Green een Extend Extender Extend<br />

# of Extenders<br />

Exterior ter Banner B<br />

# of Number of signs shipped<br />

Show ow Cards C<br />

# of Number of signs shipped<br />

Power Pow Aisle Banners # of Number of signs shipped<br />

Perimeter Banners # of Number of signs shipped<br />

Transparencies Vendor installed, see page 11<br />

Special Promotions Fixtures Y = Participating Store (2 Fixtures)<br />

goLOCAL FSI Fixture Y = Participating Store<br />

Ontario Wine Superstars Y = Participating Store<br />

Ontario Popular Picks Y = Participating Store<br />

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Mini Thematic Program<br />

Y = Participating Store<br />

(on Promo Fixture)<br />

Featured Gift Program Y = Participating Store<br />

FLS<br />

F = <strong>LCBO</strong> stores located in FLS<br />

designated areas<br />

FF = <strong>LCBO</strong> FLS designated stores<br />

See back/inside cover for<br />

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Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Fixtures<br />

OWS<br />

Ontario POP Pick<br />

goLOCAL FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

100 Promotional Turn 9<br />

Participating Stores<br />

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Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Pow Aisle Banner<br />

Perimeter Perime Banner<br />

Special Promotions<br />

Prom<br />

Fixtures Fi<br />

OWS O<br />

Ontario POP Pick<br />

goLOCAL OCAL FSI F Fixture<br />

OCB End En Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y F 49 T 10 3 6 8 ST STS ST ST FF<br />

2 6S 8 ST ST Y F 50 H 10S 15 40 6 3 6<br />

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3 8P 15 40 2 Y Y F 51 ST ST<br />

4 3 1 Y Y F 52 ST Y FF<br />

5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y F 53 5 3 1<br />

ST ST Y<br />

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8 T 10S 10 40 5 2 6 Y F 56 T 5 10<br />

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9 T 10 3 4 6 ST ST Y F 57 H 15S 5S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y<br />

10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y FF 58 8S 20 40 4 1 Y Y Y FF<br />

11 H 8S 15 40 2 6 12 Y Y F 59 10S 10 40 3<br />

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13 5 20 1 4 Y Y F 61 H 5C 10 10 1 Y Y<br />

14 8S 15 40 3 2 Y Y Y Y Y F 622 H 15S 20 2 40 4 4 4 Y Y Y Y<br />

15 H 15P 25 Y 40 10 7 4 Y Y Y Y Y Y F 63 H 10S 20 50 7 4 Y Y Y Y F<br />

16 ST Y Y F 64 H 10S 1 30 45 3 3 4 6 Y Y Y Y<br />

17 H 105 30 Y 40 6 3 6 2 Y Y FF 65 H<br />

10S 25 Y 45 6 4 4 2 Y Y Y Y<br />

18 H 5 20 40 3 Y Y Y Y Y F 66 T 10 2 4 6 ST Y FF<br />

19 H 15S 25 65 3 6 5 4 Y Y Y Y Y Y FF 67 5 3 4 4 ST Y FF<br />

20 H 8S 15 40 3 3 4 Y Y<br />

F 68 H 15S 25 40 3 1 6 12 Y Y Y Y<br />

21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y 69 5 10 6 8 ST Y<br />

22 H 20S 40 65 3 3 6 1 4 2 Y Y<br />

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24 8S 20 40 3 1 4 Y<br />

FF 72 10S 15 55 3 6 Y Y Y Y<br />

25 8P 20 45 3 5 3 6 Y Y Y Y Y Y 73 H 8S 15 40 3 Y Y<br />

26 H 10P 25 40 3 3 6 Y Y Y F 74 H 10S 15 Y 40 2 6 12 Y Y<br />

27 H 15S 25 45 1<br />

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34 H 15S S 25 40 4 5 6 2 Y Y Y Y F 81 T 5 15 3 2 4 6 ST Y FF<br />

35 H 10P 20 40 3 7 7 4 2 Y Y Y Y Y 82 H 8S 20 40 2 3 Y Y Y<br />

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86 H 8S 20 40 Y Y<br />

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42 T 10 3 6 12 ST Y<br />

88 T 5 20 1 6 8 ST Y<br />

43 H 10S 15 40 2 6 Y Y<br />

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44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y Y 90 H 10S 15 40 1 Y Y Y Y<br />

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Banner Insert<br />

Sold End Aisle<br />

Participating Stores<br />

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End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Fixtures<br />

OWS<br />

Ontario POP Pick<br />

goLOCAL FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 101<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Pow Aisle Banner<br />

Perimeter Perimet Banner<br />

Special Promotions<br />

Prom<br />

Fixtures Fi<br />

OWS O<br />

Ontario POP Pick<br />

goLOCAL CAL FSI Fixture<br />

OCB End En Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

95 H 10S 30 55 3 3 3 3 4 Y Y Y Y Y 141 5 1 4 ST Y<br />

96 T 5 2 4 6 ST Y<br />

142 10 1 4 ST Y<br />

97 10S 25 40 6 2 4 Y Y Y Y 143 8P 25 40 4 4<br />

Y Y Y Y Y Y F<br />

98 T 5 3 6 12 ST Y FF 144 10S 20 400 6 4 4<br />

Y Y<br />

99 5 10 5 4 ST Y FF 145 15S 30 40 6 2 4 2 Y Y Y Y<br />

101 H 15S 25 40 3 4 Y Y Y 146 5 1<br />

ST Y<br />

102 H 10S 25 45 4 2 4 2 Y Y Y Y 147 5<br />

1 4 ST Y<br />

103 T 5 10 3 Y FF 148 H 15P 5P 45 Y 55 3 3 4 2 Y Y Y Y Y Y<br />

104 T 10 2 4 ST Y F 149 H 20P 30 Y 55<br />

10 6 2 Y Y Y Y Y F<br />

105 5 1 4 ST Y<br />

151 1 5<br />

1 4 4 ST Y FF<br />

106 H 15S 30 55 3 4 6 2 Y Y Y Y Y 152<br />

H 10S 10SS 20 40<br />

2 6 12 Y<br />

107 T 5 1 4 6 ST Y<br />

153 3 8S 20 40 4<br />

6 4 6 Y Y Y Y<br />

108 T 15 3 4 ST Y FF 154<br />

HH15 H 15S 25<br />

40 6 3 4 Y Y Y Y Y F<br />

109 T 5 10 1 4 6 ST Y<br />

155 55 8S 15 1 40 3 4 3 Y Y Y Y<br />

110 5 15 3 4 6 ST Y Y<br />

156 H<br />

20P<br />

25 55 3 3 4 5 4 Y Y Y Y Y<br />

111 T 5 3 4 4 ST Y<br />

157 7 T<br />

15 3 4 ST Y<br />

112 10 4 4 6 ST Y FF 158<br />

T 10 3 4 ST Y<br />

113 T 5 2 6 8 ST Y<br />

159 T 5 1 4 ST Y<br />

114 5 4 ST STT Y<br />

160 5 1 4 6 Y<br />

115 H 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y 161 T 5 4 4 ST Y<br />

116 T 2 4 4 ST Y<br />

162 T 10 2 4 4 ST Y FF<br />

117 T 10 3 4 6 ST Y<br />

FF 163 H 8S 15 40 3 2 5 6 Y Y F<br />

118 T 5 2 4 6 ST Y<br />

FF 164 H 10P 20 55 3 3 5 4 Y Y Y Y Y FF<br />

119 5 1 4 ST Y<br />

165 H 8S 20 45 4 4 Y Y Y F<br />

120 1 4 ST Y<br />

166 T 10 3 6 12 ST Y Y<br />

121 1 ST Y FF 167 H 10S 20 45 3 3 4 6 Y Y F<br />

122 T 5 2 4 4 ST Y FF 168 H 10P 20 40 3 5 4 2 Y Y Y Y<br />

123 T 10 3 6 8 ST Y FF 169 T 10 3 6 8 ST Y<br />

124 3 Y<br />

170 T 10 4 6 ST Y<br />

125 H 10S 25 40 4 4 4<br />

Y Y Y Y FF 171 H 20S 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y F<br />

126 10 1<br />

ST Y FF 172 5 1 4 6 ST Y<br />

127 10 1 4 ST Y<br />

173 5 1 ST Y FF<br />

128 T 10 1<br />

2 4 6 ST Y F 174 T 10 3 6 8 ST Y<br />

129 5<br />

1 4 4 ST Y FF 175 10S 15 45 3 3 4 4 Y Y Y Y<br />

130 H 10S 25 50<br />

2 4 Y Y Y Y 176 5 1 4 ST Y<br />

131 5 1 4 ST Y<br />

178 T 10 1 6 12 ST Y<br />

132 H 10S 25 40 7 1 4 2 Y Y Y Y 179 H 15P 25 55 4 3 4 Y Y Y Y Y<br />

133 10 1 4 ST Y<br />

180 5 1 4 ST Y FF<br />

134 3 1 4 ST Y FF 181 5 1 6 8 Y<br />

135 T 15 2 6 8<br />

182 H 15P 25 40 2 3 6 12 Y Y Y Y F<br />

136 T 5 10 2 4 ST Y<br />

183 5 15 3 4 4 Y Y Y F<br />

137 10 4 ST Y<br />

184 T 5 10 3 4 4 ST Y FF<br />

138 5 1 4 ST Y<br />

185 H 15P 25 Y 55 3 4 2 6 2 Y Y Y Y F<br />

139 T 10 2 4 6 ST ST<br />

186 T 8S 10 40 1 4 Y Y F<br />

140 H 15P 20 55 3 3 4 Y Y Y Y FF 187 H 20S 40 Y 65 3 3 4 8 8 2 Y Y Y Y Y Y<br />

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Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Fixtures<br />

OWS<br />

Ontario POP Pick<br />

goLOCAL FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Po Aisle Banner<br />

Perimeter erim Banner<br />

Special Spe Promotions<br />

Fixtures F<br />

OWS<br />

Ontario POP Pick<br />

goLOCAL LOCA FSI Fixture<br />

OCB B End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

188 H 10S 20 40 3 Y Y Y<br />

235 5 1 4 ST Y<br />

189 5 1 4 4 ST Y FF 236 T 5 10 1 4 6 ST Y FF<br />

190 H 10S 15 40 1 10 Y Y Y F 237 10S 25 40 7 3 4<br />

Y Y Y Y<br />

191 H 15S 30 Y 40 3 3 5 4 4 2 Y Y Y Y 238 T 10 1 6 8 Y Y<br />

192 8S 10 40 2 6 12 Y Y Y F 239 T 10 2 4 6 ST Y<br />

193 10 1 4 6 ST Y FF 240 5 1 4 4 ST Y<br />

194 T 10 2 6 8 ST Y Y<br />

241 5 1 4 4 ST Y FF<br />

195 H 20S 40 Y 60 3 4 2 Y Y Y Y F 242 H 15S 25 45 4 7 4 Y Y Y Y F<br />

196 H 8S 15 40 3 6 12 Y Y Y Y 243 H 20P 0P 30 55 5 3 3 8 8 2 Y Y Y Y Y Y FF<br />

197 T 5 15 2 4 6 ST Y<br />

244 H 15S 25 25 40 40 5 3 4 Y Y Y Y<br />

198 H 15S 25 Y 55 6 3 4 2 Y Y Y Y Y F 2455 5<br />

1 4 ST Y FF<br />

199 5 10 4 Y Y<br />

246 T 5 10 1<br />

3 6 12 Y Y<br />

200 H 20S 25 Y 65 3 3 5 7 4 2 Y Y Y Y F 247 T 5 15<br />

3 6 8 ST Y<br />

201 H 15S 25 55 2 6 Y Y Y Y 248 H 15P 25 40 3 2 6 4 6 2 Y Y Y Y<br />

202 5 10 3 6 12 Y Y<br />

2499 H 10S 20 2 Y 40 3 4 Y Y Y Y F<br />

203 Y<br />

250 5 10 1 4 ST ST Y<br />

204 5 2 4 ST Y FF 251 5 1 ST Y<br />

205 T 10 3 6 ST Y<br />

252 2 2<br />

H 20S 30 Y 40 7 2 3 2 Y Y Y Y Y<br />

207 H 8S 20 40 4 7 Y Y Y Y Y F<br />

253 H 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y FF<br />

208 T 10 1 6 12 ST T Y<br />

254 T 10 3 6 8 ST Y<br />

209 H 15S 20 60 6 6 4 Y Y Y Y 255 H 10S 20 55 6 2 6 Y Y Y Y Y F<br />

210 10S 30 40 5 2 4 Y Y Y Y 256 5 1 4 ST Y F<br />

211 H 8S 10 40 1 4 6 Y Y Y 257 5 1 4 4 ST Y<br />

212 H 15P 30 40 7 8 4 2 Y Y Y Y Y Y F 258 T 10 1 ST Y<br />

213 T 15 3 6 8 ST Y<br />

259 10 ST Y<br />

214 10S 25 40 2 6 Y<br />

Y Y Y Y FF 260 5 25 4 2 6 ST Y Y<br />

216 H 8S 15 40 2 5 4<br />

Y Y<br />

261 T 10 1 4 ST Y<br />

217 H 20P 30 Y 55 3 3 6 7<br />

Y Y Y Y Y Y FF 262 10 1 4 ST Y<br />

218 H 15S 25 55 3 3 3 5 6 12 Y Y Y Y Y F 263 H 15S 20 45 4 4 Y Y Y Y<br />

219 T 10 2 4 6 ST Y<br />

264 T 10 3 6 8 ST Y<br />

220 T 10 3 4<br />

ST Y FF 265 H 15S 20 40 3 3 6 6 4 Y Y Y Y<br />

221 T 10 1<br />

ST ST<br />

266 T 5 15 3 ST Y Y<br />

222 T 5 100 3 4 ST Y<br />

267 T 10 3 ST Y<br />

223 T 5 15<br />

2 6 ST Y<br />

268 5 15 3 Y Y<br />

224 T 10 4 4 ST Y<br />

269 H 20S 25 Y 40 8 18 4 Y Y Y Y F<br />

225 T 5 10 2 2 4 ST Y FF 270 5 25 10 4 4 6 ST Y<br />

226 H 20S 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y 271 5 1 10 ST Y<br />

227 T 5 10 2 4 Y<br />

272 5 1 ST Y FF<br />

228 H 20S 25 40 3 3 4 3 4 Y Y Y Y F 273 T 5 4 6 ST Y<br />

229 T 10 3 6 8 ST Y<br />

274 5 1 4 4 ST Y<br />

230 15 1 6 12 ST Y<br />

275 T 10 3 4 ST ST<br />

231 T 10 2 4 ST Y<br />

276 T 5 3 10 ST Y<br />

232 T 5 10 3 6 8 ST Y<br />

277 T 15 3 6 12 ST Y<br />

233 H 15S 30 Y 55 4 3 Y Y Y Y Y F 278 H 8S 15 40 7 3 4 Y Y Y Y FF<br />

234 10S 15 40 4 4 Y Y Y F 279 5 15 3 Y F<br />

102 Promotional Turn 9<br />

Participating Stores<br />

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Store #<br />

Banner Insert<br />

Sold End Aisle<br />

Participating Stores<br />

���������������������������������������������������������������������<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Fixtures<br />

OWS<br />

Ontario POP Pick<br />

goLOCAL FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Po Aisle Banner<br />

Perimeter erim Banner<br />

Special Promotions<br />

Pro<br />

Fixtures<br />

OWS<br />

Ontario POP Pick Pi<br />

goLOCAL LOC FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

280 5 1 4 ST Y<br />

327 T 5 10 3 4 ST Y<br />

FF<br />

281 T 10 3 4 6 ST Y<br />

328 T 5 2 4 4 ST S Y<br />

282 T 10 3 6 12 ST Y<br />

329 H 20P 45 Y 55 3 8 2 Y Y Y Y Y F<br />

283 5 1 ST Y<br />

330 T 3 3 6 8 ST Y<br />

284 T 10 2 6 12 ST Y<br />

331 5 1<br />

ST Y<br />

285 3 3 4 ST Y<br />

332 1 4 ST Y FF<br />

286 1 4 4 ST Y<br />

333 ST ST Y F<br />

287 H 15S 20 55 3 3 6 Y Y Y Y FF 334 H 20S 30 65 3 3 3 6 8 2 Y Y Y Y Y Y F<br />

288 H 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y 335 T 5<br />

3 6 8 ST Y<br />

289 T 15 2 6 12 Y<br />

336 5<br />

1 ST Y<br />

290 3 1 4 ST Y<br />

337 37 5<br />

1 ST Y<br />

291 T 10 2 6 8 ST Y FF 338<br />

1 4 ST Y FF<br />

292 5 4 4 ST Y<br />

3399 10<br />

1 4 4 ST Y<br />

293 T 5 1 4 4 ST Y<br />

340 H 10S 20 40 6 5 4 Y Y Y Y<br />

294 T 10 3 6 12 ST Y<br />

343 43 15S 20 2 45 4 3 4 Y Y Y Y<br />

295 H 10P 15 40 3 3 Y Y Y Y Y Y F 344 HH15 H 15S 30 Y 50 6 3 4 2 Y Y Y Y<br />

296 T 10 3 4 6 ST Y<br />

345 T 5S 15 40 2 Y Y Y<br />

297 T 15 4 3 4 ST Y Y<br />

346 34<br />

H 20P 45 Y 65 3 3 6 6 6 2 Y Y Y Y<br />

298 H 20P 30 Y 40 3 6 6 4 Y Y Y<br />

Y Y 347 5 1 4 ST Y<br />

299 T 15 2 4 4 Y<br />

348 5 4 6 ST Y<br />

300 H 10S 30 55 3 6 5 Y Y Y Y Y 349 5 1 4 ST Y FF<br />

301 10 1 4 6 ST Y<br />

350 10 1 4 4 ST Y<br />

302 5 5 ST Y<br />

351 H 15S 30 Y 45 6 4 4 Y Y Y Y Y<br />

303 T 10 3 4 6 ST Y<br />

352 T 10 2 4 4 ST Y<br />

304 T 5 15 3 4 6 ST Y<br />

353 H 10P 15 60 5 4 Y Y Y Y<br />

305 10 1 ST Y<br />

354 3 4 4 Y<br />

306 T 10 2 4 4 Y<br />

355 H 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y Y F<br />

307 5 1<br />

ST Y<br />

358 3 3 4 ST ST Y<br />

308 10 1 4 ST Y FF 359 H 20S 40 Y 65 6 4 4 2 Y Y Y Y FF<br />

309 5 1 4 ST ST F 360 H 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y F<br />

310 5 10 2 4<br />

Y Y F 361 H 15S 25 Y 45 6 4 2 Y Y Y Y Y<br />

311 H 10P 20 55 5 3<br />

Y Y Y Y 362 H 20S 20 60 3 1 6 12 Y Y Y F<br />

312 8S 20 40 4 2 4 Y Y F 363 5 10 1 4 6 ST ST F<br />

313 10 1<br />

2 Y Y<br />

364 T 10 3 6 8 ST Y<br />

314 T 10 3 4 ST Y<br />

365 ST ST<br />

315 3 1 ST ST<br />

366 H 10S 20 40 5 Y Y Y F<br />

316 T 10 3 4 6 ST Y<br />

367 H 20P 40 Y 65 3 3 3 10 6 4 2 Y Y Y Y Y FF<br />

317 T 5 1 4 ST Y<br />

368 10 2 3 4 Y Y<br />

318 T 5 4 4 ST Y<br />

369 T 10 4 ST Y<br />

319 5 1 4 ST Y<br />

370 10 2 3 ST Y FF<br />

320 10 6 8 ST ST Y Y F 371 H 10S 25 60 3 3 7 4 Y Y Y Y Y Y F<br />

321 H 8S 20 45 3 4 Y Y F 372 T 15 2 4 ST Y<br />

322 5 1 4 ST Y FF 373 H 15S 20 Y 60 5 4 4 Y Y Y Y Y<br />

323 T 10 3 6 ST Y<br />

374 T 15 2 6 12 Y<br />

324 H 8P 15 40 3 6 8 Y Y Y Y Y FF 375 5 1 4 ST Y FF<br />

325 H 15S 30 50 3 5 3 4 2 Y Y Y Y Y Y 376<br />

326 H 15S 30 Y 50 1 4 2 Y Y Y Y<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 103

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Fixtures<br />

OWS<br />

Ontario POP Pick<br />

goLOCAL FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

377 5 1 4 4 ST Y<br />

423 10 2 4 ST Y<br />

378 H 20S 45 Y 65 3 3 7 8 2 Y Y Y Y 424 3 4<br />

FF<br />

379 T 3 3 6 8 ST Y<br />

425 H 10S 20 40 3 4 4<br />

Y Y Y Y Y F<br />

380 T 10 4 6 ST Y<br />

426 H 8S 15 40 5 1 6 12 Y Y Y F<br />

381 H 15S 30 Y 40 6 3 4 2 Y Y Y Y 427 H 15S 30 0 Y 40 7 6 6 2 Y Y Y Y<br />

382 H 15S 20 45 3 1 6 Y Y Y Y 428 H 20SS 40 0 Y 65 3 3 3 10<br />

3 6 Y Y Y Y F<br />

383 H 15S 25 Y 40 5 2 4 2 Y Y Y Y 429 5<br />

2 4 6 Y<br />

384 H 8P 15 40 3 3 2 4 Y Y Y Y FF 430 5<br />

1 4 4 Y<br />

385 H 20S 30 65 3 3 3 7 4 Y Y Y Y Y FF 431 31 H 15S 20 55 3 3 3 6 5 4 Y Y Y Y FF<br />

386 H 15S 30 40 3 3 6 3 8 Y Y Y Y 432<br />

H 20S 0S 25 55 3 3 6 4 4 Y Y Y Y Y Y<br />

387 H 15S 20 55 7 3 4 Y Y Y Y FF 433 33<br />

1 4 ST Y<br />

388 H 10P 15 40 3 8 4 4 Y Y Y Y F 434 H HH15 15S 20 45 3 1 6 Y Y Y Y<br />

389 H 15S 25 40 4 3 4 Y Y Y Y F 435 35 5 1 4 ST Y FF<br />

390 H 15P 25 Y 65 3 5 5 4 2 Y Y Y Y 436 5 25 3 6 12 ST ST F<br />

392 H 10S 25 Y 45 8 4 2 Y Y Y Y 4377 H 10S 25 Y 40 6 4 2 Y Y Y Y Y<br />

393 H 20P 25 65 3 3 3 6 6 2 Y Y Y Y Y FF 438<br />

H 20S 30 Y 55 3 3 9 5 6 2 Y Y Y Y Y F<br />

394 H 20S 40 Y 55 6 5 4 2 Y Y Y Y Y F 439 1 ST Y<br />

395 10 2 10 ST Y<br />

FF F 440 T 10 4 4 4 ST Y<br />

397 H 15S 30 Y 40 4 4 2 Y Y Y Y 441 10 3 4 6 ST Y FF<br />

398 H 20S 40 55 6 3 4 2 Y Y Y Y F 442 5 2 4 6 ST Y<br />

399 20 1 ST Y<br />

443 H 15P 30 Y 45 6 5 4 Y Y Y Y Y Y FF<br />

400 15S 20 40 2 4 Y Y Y Y FF 444 H 15S 25 Y 40 3 3 3 6 8 Y Y Y Y F<br />

401 8S 15 40 1 6 12 Y<br />

Y<br />

445 H 20S 30 60 3 3 9 8 2 Y Y Y Y Y<br />

402 H 10S 15 45 3 6 12 Y<br />

Y Y Y 446 T 10 1 6 8 Y<br />

403 10 4 4 SST<br />

ST ST<br />

447 5 1 6 8 ST Y<br />

404 H 15S 20 55 3 4 6 4<br />

Y Y Y Y 448 T 5 1 4 4 ST Y<br />

405 5 1 4<br />

ST Y FF 449 3 1 4 ST Y<br />

406 5 15 5 3<br />

3 4<br />

Y Y FF 450 T 5 4 4 Y<br />

407 H 20P 30 Y 45 3 7 5 4 2 Y Y Y Y F 451 5 1 4 4 ST Y<br />

408 H 15S 200 50 3 3 6 4 Y Y Y F 452 H 15P 20 65 7 2 Y Y Y Y Y Y FF<br />

409 5<br />

1 4 ST Y<br />

453 10P 15 40 4 1 4 Y Y Y<br />

410 10 1<br />

2 4 4 ST ST<br />

454 5 25 2 4 ST Y<br />

411 8P 15 40<br />

1 4 Y F 455 T 10 6 8 ST Y<br />

412 H 15P 25 Y 55 10 10 4 2 Y Y Y Y Y Y F 456 10S 30 40 7 5 4 Y Y Y Y<br />

413 3 2 ST Y<br />

457 H 10P 20 Y 55 3 7 4 6 2 Y Y Y Y Y Y F<br />

414 T 10 1 4 4 ST Y<br />

458 H 8S 20 45 2 2 4 6 Y F<br />

415 H 10P 20 40 2 6 Y F 459 H 20 30 Y 55 5 7 4 2 Y Y Y Y<br />

416 H 20S 25 Y 55 3 3 3 11 7 6 2 Y Y Y Y Y F 460 3 1 4 ST Y<br />

417 H 15P 40 55 3 3 10 5 6 Y Y Y Y Y Y 461 T 10 3 6 8 Y Y<br />

418 T 5 2 4 4 ST ST<br />

462 T 10 2 4 6 ST Y<br />

419 T 3 3 4 6 Y<br />

463 3 4 ST Y FF<br />

420 5S 3 ST ST Y F 464 5 1 ST Y<br />

421 5 1 ST Y F 465 H 15S 20 55 3 3 5 4 Y Y Y Y<br />

422 5 1 4 ST Y FF 466 1 4 ST Y FF<br />

104 Promotional Turn 9<br />

Participating Stores<br />

���������������������������������������������������������������������<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior E Banner<br />

Show Card<br />

Power ower Aisle Ais Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Promotio<br />

Fixtures Fixt<br />

OWS<br />

Ontario ario POP Pick<br />

goLOCAL AL FSI F Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

����������<br />

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Store #<br />

Banner Insert<br />

Sold End Aisle<br />

Participating Stores<br />

���������������������������������������������������������������������<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Fixtures<br />

OWS<br />

Ontario POP Pick<br />

goLOCAL FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle B/C<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. D Extenders BSM<br />

Exterior E Banner<br />

Show Card C<br />

Power ower Aisle Ais Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Promotio<br />

Fixtures Fixt<br />

OWS WS<br />

Ontario rio POP Pick Pic<br />

goLOCAL AL FSI F Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

467 H 10S 15 40 3 Y Y<br />

514 5 1<br />

ST Y<br />

468 T 15 3 4 ST Y Y<br />

515 ST ST FF<br />

469 5S 20 5 4 6 4 ST Y Y<br />

516 15 5 5<br />

ST Y Y<br />

470 H 15S 30 Y 55 6 6 4 2 Y Y Y Y FF 517 T 5 15 3<br />

ST Y<br />

471 10 3 10 ST Y<br />

518 H 10S 25 255 40 3 1 4 Y Y Y Y F<br />

472 10 1 4 ST Y<br />

519 5<br />

1 ST Y F<br />

473 5 1 4 ST Y<br />

520 T 3 4 4 ST Y<br />

474 5 2 4 ST Y<br />

521 H 10P 20<br />

45 3 1 4 Y Y Y Y FF<br />

475 10 1 ST Y<br />

522 22 10P 25 Y 55 5 4 4 2 Y Y Y Y<br />

476 1 4 ST Y<br />

523 523 H 20P 0P 45 Y 40 3 6 3 4 2 Y Y Y Y<br />

478 T 10 3 6 12 ST Y<br />

524 24 T<br />

2 6 12 ST Y FF<br />

479 3 1 ST Y<br />

526 52<br />

ST ST FF<br />

480 5 1 4 ST Y<br />

527 27 T 10 3 6 12 ST Y<br />

481 H 15P 25 45 5 3 4 Y Y Y Y Y 5288 HH15 H 15P 30 Y 40 6 2 Y Y Y Y Y Y F<br />

482 5 1 ST Y<br />

5299 T 5 15 3 6 12 ST Y<br />

483 10S 6 Y Y F 530<br />

T 10 3 6 8 ST Y<br />

484 5 15 3 4 4 Y Y F 531 T 3 4 ST Y F<br />

485 H 15P 20 Y 40 6 12 Y<br />

F 532 8S 2 20 3 Y Y Y Y Y Y FF<br />

486 10P 20 40 3 Y Y Y Y Y 533 10S 20 40 3 1 6 Y Y F<br />

487 5 1 4 ST Y<br />

F 534 H 10S 25 Y 40 6 4 4 Y Y Y Y F<br />

488 3 1 4 4 ST<br />

Y<br />

FF 535 5 1 ST ST<br />

489 10 3 10 ST Y<br />

536 H 15P 25 Y 40 10 7 4 2 Y Y Y Y<br />

490 H 20S 30 Y 55 5 3 4 Y Y Y Y F 537 10 2 4 ST Y<br />

491 H 15S 30 Y 50 4 7 4 2 Y Y Y Y 538 ST ST FF<br />

492 T 5 4 4 ST S Y F 539 T 5 15 2 4 Y Y F<br />

493 3 1 4 ST Y<br />

540 H 15S 20 55 3 5 4 Y Y Y Y FF<br />

494 H 15P 25 55 2 4<br />

Y Y Y Y Y F 541 5 1 4 4 ST Y<br />

495 H 15S 25 55 5 3 3 6 9 4<br />

Y Y Y Y Y Y 542 H 20P 30 Y 55 3 4 6 2 Y Y Y Y Y F<br />

496 T 3 2 6 8 ST Y<br />

543 T 10 1 4 4 ST Y<br />

497 H 15S 30 0 Y 50 4 6 2 Y Y Y Y 544 H 10S 20 60 3 3 6 7 4 2 Y Y Y Y<br />

498<br />

545 H 15S 40 Y 55 5 6 4 2 Y Y Y Y<br />

499 H 20P P 40 60 3 3 7 3 4 Y Y Y Y Y Y F 546 H 15S 30 40 5 7 4 2 Y Y Y Y Y F<br />

501 H 15S 25 45<br />

4 4 Y Y Y Y Y 547 ST Y F<br />

502 10 2 4 Y<br />

548 5 4 ST Y<br />

503 3 1<br />

549 H 20S 30 60 5 9 4 Y Y Y Y Y Y<br />

504 T 10 2 4 6 ST Y<br />

550 10 6 12 ST Y<br />

505 H 20P 30 55 3 3 3 6 Y Y Y Y Y F 551 10S 40 Y 40 6 8 4 2 Y Y Y Y<br />

506 5 4 ST Y FF 552 8S 15 40 3 3 Y Y FF<br />

507 T 5 15 2 6 12 ST Y FF 553 H 15P 25 55 3 6 8 Y Y Y Y F<br />

509 T 15 2 6 12 ST Y Y<br />

555 H 8S 30 40 6 4 2 Y Y Y Y F<br />

510 5 1 4 6 ST Y<br />

556 H 15P 20 Y 40 3 3 10 4 Y Y Y Y Y Y F<br />

511 H 10S 25 Y 45 4 5 4 2 Y Y Y Y Y Y F 557 5 1 4 ST Y<br />

512 2S 1 ST ST F 558 10 1 6 8 ST Y<br />

513 5 1<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 105

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle Backer Cards<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior Banner<br />

Show Card<br />

Power Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Fixtures<br />

Ontario Wine Superstars<br />

Ontario Wine POP Pick<br />

goLOCAL FSI Fixture<br />

OCB End Aisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

559 H 15S 20 40 6 3 4 Y Y Y Y<br />

560 T 5 1 ST Y<br />

561 T 5 ST Y<br />

562 T 1 4 ST Y<br />

563 H 10S 20 40 2 4 Y Y<br />

564 H 8S 20 40 3 3 3 4 6 Y Y Y F<br />

565 5 1 4 ST Y FF<br />

566 H 20P 30 Y 55 8 6 4 2 Y Y Y Y<br />

567 10 1 4 4 ST Y<br />

568 H 8P 20 60 10 Y Y Y Y Y FF<br />

569 H 15S 30 Y 40 6 6 4 2 Y Y Y Y F<br />

570 5 1 ST Y<br />

571 Y Y F<br />

572 H 10S 15 40 2 4 Y Y Y F<br />

573 H 10P 25 55 4 4 4 Y Y Y Y Y<br />

574 1 ST Y FF<br />

575 H 15S 25 Y 40 3 7 4 2 Y Y Y Y Y F<br />

576 T 10 2 6 ST Y FF<br />

577 5 1 4 ST Y FF F<br />

578 T 5 10 3 4 6 ST<br />

Y<br />

FF<br />

579 H 10S 25 45 6 4 4 2 Y Y Y Y Y Y<br />

580 H 15S 30 Y 40 4 4 Y Y Y Y Y Y Y<br />

581 T 5 3 4 4 ST Y Y<br />

582 T 5 3 6 8 ST Y<br />

583 5 1 4 4 ST<br />

ST<br />

584 H 15S 15 Y 40 3 3 3 4 2 Y Y Y Y F<br />

586 15S 20 40 3 5 3 6<br />

Y Y Y Y Y<br />

587 H 10S 25 Y 40 4 5 3<br />

Y Y Y Y<br />

588 5 1<br />

ST Y FF<br />

589 20 1 6<br />

Y Y FF<br />

590 H 20P 30 0 60 3 3<br />

5<br />

8 2 Y Y Y Y Y<br />

591 3<br />

1 4 ST Y<br />

593 H 15P 20 0 45<br />

45 2 5 4 Y Y Y Y F<br />

594 T 15 3 4 4 ST Y<br />

595 T 5 1 ST Y<br />

596 T 10 2 4 6 ST Y<br />

597 1 ST Y F<br />

598 ST ST FF<br />

599 T 15 2 4 6 ST Y<br />

601 H 15S 30 55 3 7 4 2 Y Y Y Y F<br />

602 H 15S 25 40 3 2 1 6 8 Y Y Y Y Y<br />

603 10 1 6 8 ST Y<br />

604 3 1 ST Y FF<br />

605 H 15S 30 Y 40 6 7 4 2 Y Y Y Y<br />

106 Promotional Turn 9<br />

Participating Stores<br />

���������������������������������������������������������������������<br />

Store #<br />

Banner Insert<br />

Sold End Aisle<br />

End Aisle Backer Cards<br />

Pod Program<br />

Regular Extenders<br />

Disc. Extenders Spirits<br />

Disc. Extenders Wine<br />

Disc. Extenders BSM<br />

Exterior E Banner<br />

Show S Card<br />

Power wer Aisle Banner<br />

Perimeter Banner<br />

Special Promotions<br />

Promot<br />

Fixtures Fixtur<br />

Ontario Wine Superstars Su<br />

Ontario ntario Wine POP Pick Pic<br />

goLOCAL L FSI FS Fixture<br />

OCB End dAAisle<br />

Mini Thematic<br />

Featured Gift<br />

PS Beer Program<br />

Language (FLS)<br />

606 3 1 ST S Y<br />

607<br />

608<br />

5 1<br />

ST Y<br />

609 H 15S 25 Y 50 6 4 4 2 Y Y Y Y<br />

610<br />

611<br />

3 1 4 ST Y<br />

612 T 15<br />

3 6 12 ST Y<br />

613 5<br />

1 ST Y<br />

614 4 10S<br />

2 Y Y F<br />

615<br />

1 ST Y<br />

616 6 H 10S<br />

15<br />

40 4 3 4 7 4 Y Y Y Y<br />

617<br />

H 15S<br />

25<br />

55 5 6 4 2 Y Y Y Y<br />

618 8 H 10S<br />

225<br />

40 3 4 Y Y<br />

619 H<br />

20S<br />

40 Y 65 3 1 4 2 Y Y Y Y Y Y F<br />

621 10 1 Y Y<br />

622<br />

5 1 ST Y<br />

623 H 20P 25 Y 55 3 3 6 4 4 2 Y Y Y Y Y Y<br />

624 H 20P 45 Y 55 3 4 6 2 Y Y Y Y Y Y FF<br />

626 3 5 1 ST Y<br />

627 H 15S 30 Y 45 6 5 4 2 Y Y Y Y Y F<br />

629 H 15S 25 45 3 3 3 9 4 2 Y Y Y Y<br />

630 H 20P 45 Y 55 3 3 3 8 6 4 2 Y Y Y Y Y Y<br />

631 H 20S 40 50 4 6 2 Y Y Y Y Y F<br />

632 H 20S 50 Y 65 3 6 4 4 2 Y Y Y Y<br />

634 H 15S 30 Y 45 7 4 4 2 Y Y Y Y<br />

635 10S 30 40 10 4 4 Y Y Y Y<br />

636 6S 3S 3S ST Y F<br />

637 13S 2S 3 4 Y Y F<br />

638 10S 20 40 6 2 4 Y Y Y Y FF<br />

639 9S ST Y F<br />

641 H 20S 40 Y 55 6 6 2 Y Y Y Y<br />

642 5 15 4S 7 6 Y Y F<br />

643 H 10S 20 Y 40 6 7 3 2 Y Y Y Y FF<br />

644 8S 15 40 4 4 4 Y Y Y Y<br />

677 8S Y Y F<br />

694 H 10S 25 Y 40 6 5 4 2 Y Y Y Y FF<br />

697 2S ST ST F<br />

698 H 15S 30 Y 40 2 4 2 Y Y Y Y F<br />

700 H 20S 30 Y 50 3 3 3 4 2 Y Y Y Y Y F<br />

702 H 15P 25 40 3 4 4 2 Y Y Y Y Y<br />

703 H 20S 40 Y 55 3 3 3 8 3 4 2 Y Y Y Y F<br />

771 H 15P 30 55 5 4 Y Y Y Y Y<br />

776 H 20S 40 Y 65 3 3 6 7 4 Y Y Y Y Y<br />

������������<br />

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�� �� �� ���� �� ���� ���� ���� ��� �� �� ������ ������ ��� �� �� ���� ���<br />

�� ���� �� ��� ��������� ��� ��� �� �� ��������� ���� ��� �� �� ������� ���<br />

�� ���� �� ��� ��������� ���� ���� �� �� �������� ����� ���� �� �� ������ � �� ��� �� �� ���� ��� �� �� �� �� ������ ��� �� �� �� �� �������� ��� �� �� �� �� ���<br />

��� �� ���� �� �� �� ����������� �� �� �� ������ �� �� �� �� ��� ����<br />

���������� ���� �� �� �� ���� ���� �� �� ���� �� �� �� �� �� �� ������ �� �� ���� �� �� �� �� �� �� �� ����� �� �� �� ������ ���<br />

��� �������� ����� ��� �� �� �������� ��������� ��� �� �� ������ ���<br />

�� ���� �� ��� ���������� ������ ��� �� �� �������� ������� ��� �� �� ������ � ������ ��<br />

����� ���� ���� ������ ��� �� �� ������ �������� ��� �� �� ������ ��������� ��� �� �� ������ ������� ���������� �� �� �� ����

Sold Space Pr PPrograms<br />

Display play ay Programs - Support Programs<br />

An electronic version v (MS Excel format) of these<br />

worksheets<br />

workshee is available on the Sales & <strong>Marketing</strong><br />

Portal ortal Site. Sit<br />

Follow the “quick link” published each<br />

week wee at a the top of the Sales & <strong>Marketing</strong> Newsletter.<br />

The T Electronic version of the worksheets includes:<br />

�� Retail Price (as of publication date)<br />

�� Agent Names<br />

����������� ��<br />

��<br />

The products participating in the Hero Display, the<br />

Pod Program and the sold End Aisles are included in<br />

the ����������������������������������������� Table.

Display Programs – Participating <strong>Product</strong>s<br />

Case<br />

Support po<br />

Location <strong>LCBO</strong># Conversion# Description Size (mL) Programs ograms ra<br />

HD<br />

308007<br />

308015<br />

Menage A Trois Red<br />

Menage A Trois White<br />

750<br />

750<br />

LTOO<br />

LTO<br />

1<br />

58438<br />

219808<br />

Jackson-Triggs Sauv Blanc Black Series VQA<br />

Gabbiano Chianti Classico Docg<br />

750<br />

750 50<br />

BAM<br />

LTO<br />

170142 Zonin Ripasso Valpolicella Superiore Doc 750 LTO<br />

2 504241 Henry Of Pelham Cabernet/Merlot VQA 750 LTO, LT FSI<br />

610683 Mcwilliams Hanwood Estate Shiraz 750<br />

LTO<br />

69914 Latour Pinot Noir 750 7<br />

LTO<br />

3 226860 Wolf Blass Yellow Label Chardonnay 750 7<br />

LTO<br />

582825 Family Series Chardonnay VQA 750 LTO<br />

1206 Bacardi Gold Rum 750<br />

4 85811 Bacardi Gold Rum 1750 BAM<br />

216812 Bacardi Gold Rum 1140 LTO<br />

2691 Tanqueray Dry Gin 750 BAM<br />

5 96263 Tanqueray Dry Gin<br />

1750<br />

216721 Tanqueray Dry Gin<br />

1140 Necktag<br />

278119 Santa Carolina Cabernet Sauvignon Sau Reserva 1500 LTO<br />

6 589010 Mezzacorona acorona Pinot Grigio G Trentino Doc 1500 LTO<br />

669465 French Cross Pinot Grigio Cask 4000<br />

LTO, Wine<br />

Fridge<br />

13607 Baileys Ba Caramel Irish Cream Liquor 750 Value Add<br />

7 236513 Baileys Hazelnut H Flavour Cream Liquor 750 Value Add<br />

285262 Baileys Biscotti Cream Liqueur 750<br />

95315 Wiser's Wis Small Batch Whisky 750 BAM<br />

8 207613 3<br />

Jameson Irish Whiskey 1140 LTO<br />

292243 3<br />

Wiser's Spiced Vanilla Canadian Whisky 750 LTO<br />

285585 2855<br />

Masi Valpolicella Doc 750 BAM<br />

9 399410 41<br />

Jackson-Triggs Sauvignon Blanc 750 LTO<br />

523431<br />

Robert Mondavi Woodbridge Pinot Grigio 750 LTO<br />

100<br />

259432 2594<br />

437772 77<br />

Belvedere Pure Vodka<br />

Belvedere Vodka<br />

1750<br />

750<br />

BAM<br />

BAM<br />

221499 2<br />

����������������������� 1500 LTO<br />

11 275099 Jackson-Triggs Vidal 4000 LTO, FSI<br />

566133 Wyndham Estate Bin 555 Shiraz 1500 LTO<br />

269985 Illuminati Riparosso Montepulciano D'Abruzzo DOC 750 LTO<br />

12 307975 Cupcake Cabernet Sauvignon 750 LTO<br />

383711 Jackson-Triggs Merlot 750 LTO<br />

�������� ������ ��� �� ��� �� �� �� �� �� �� ���� ��� �� �� �� �� �� �� �����<br />

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108 Promotional Turn 9

Display Programs – Participating <strong>Product</strong>s<br />

Continued<br />

Case<br />

Support Su<br />

Location <strong>LCBO</strong># Conversion# Description Size (mL) Programs Progr ro<br />

222349 St. Remy A La Creme 750 LTO L<br />

13 281378 Forty Creek Cream Liquor 750 BAM<br />

605857 Amarula Cream 1140 LTOO<br />

4606 Vodka Mudshake - French Vanilla 4 x 270 LTO L<br />

14 29827 Smirnoff Ice Light 4 Pk-B 4 x 330 33<br />

LTO<br />

569400 Mott's Clamato Caesar Extra Spicy 4 x 355 LTO<br />

15<br />

16<br />

17<br />

18<br />

19<br />

20<br />

158303 Copper Moon Pinot Grigio 750 LTO<br />

185249 Mirassou Pinot Noir 750 7<br />

LTO<br />

620773 Masi Masianco Pinot Grigio & Verduzzo rduzzo Igt<br />

750<br />

BAM, Wine<br />

Fridge, FSI<br />

144857 Konzelmann Shiraz Barrel Aged VQA<br />

750 LTO<br />

195511 Chateau Des Charmes Pinot not Noir VQA<br />

750 BAM<br />

522730 Strewn Chardonnay y Barrel Aged VQA<br />

750 LTO<br />

395228 Henry of Pelham Select elect Late Harvest H Vidal VQA* 375<br />

1925 Courvoisier VS<br />

750<br />

9902 Courvoisier er VSOP V<br />

750 LTO<br />

423442 Courvoisier urvoisier rvoisier VS<br />

375<br />

4762 Spumante Bambino White Wh<br />

1500 BAM<br />

216887 Freixenet Carta Nevada Nev Sparkling 750 LTO<br />

237891 Santa nta Julia Uno Extra Brut Sparkling 4 x 187 LTO<br />

283911 Captain Morgan Mo Silver Spiced Rum 750 Value Add<br />

283929 Captain ap Morgan Black Spiced Rum 750 LTO<br />

280081 Steam Ste Whistle Premium Pilsner 6 x 355<br />

5476466 Steam Whistle Premium Pilsner 6 x 341 Contest<br />

�� �� ��� ���� �� �� �� �� ��� �� �������� ������ ��� ��� �� �� �� �� ����<br />

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*If stores carry y this is brand, merchandise merchand this sku on the shelf.<br />

FSI = <strong>Product</strong> is featured featur in the Free Standing Insert.<br />

LTO = Limited Time Offer Offe<br />

ST= T= Shelf Shelf Talker Talk<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 109<br />

VA = Value Added<br />

BAM = Bonus AIR MILES® Reward Miles<br />

BBAM = Bundled Bonus AIR MILES® Reward Miles

Extender<br />

Location <strong>LCBO</strong># Description<br />

Size<br />

(mL)<br />

110 Promotional Turn 9<br />

Support<br />

Programs Agent<br />

# of Extenders<br />

40 45 50 55 60 6 65<br />

R1 Vodka A 212282 Luksusowa Vodka 1140 LTO PMA Canada Ltd. Y Y<br />

R2 Vodka B 600163 Tanqueray No. Ten Gin 750 LTO Diageo Canada Inc. Y Y Y Y Y<br />

R3 Vodka C 110056 Absolut Vodka 750 LTO<br />

Corby Distilleries<br />

Limited<br />

Y Y Y Y Y Y<br />

R4 Vodka D 67 Smirnoff Vodka 750 LTO Diageo Canada nada Inc. Y Y Y Y Y Y<br />

R5 Vodka E 225250 Stolichnaya Vodka 1140 LTO<br />

Corby by Distilleries<br />

Limited mite<br />

Y Y Y Y Y Y<br />

R6 Rum A 273508 Bacardi Anejo 750 LTO Bacardi acardi Canada Inc.<br />

Y<br />

R7 Rum B 398552 Bacardi Limon 750 Value Add Bacardi Bacard Canada Canad Inc. Y Y Y Y Y<br />

R8 Rum C 216838 Bacardi Superior 1140 Value alue Add Bacardi<br />

Canada C Inc. Y Y Y Y Y Y<br />

R9 Rum D 312959 Ketel One 1750 750 LTO Diageo Di Canada Inc. Y Y Y Y Y Y<br />

R10 Rum E 212290 Mount Gay Eclipse 1140 BAM<br />

R11 Canadian<br />

Whisky A<br />

R12 Canadian<br />

Whisky B<br />

R13 Canadian<br />

Whisky C<br />

R14 Canadian<br />

Whisky D<br />

R15 Canadian<br />

Whisky E<br />

Select Wine<br />

Merchants Inc.<br />

Y Y Y Y Y Y<br />

311977 Canadian Club Reserve erve 750 LTO Beam Global Canada Y Y<br />

215871<br />

605733<br />

Gibson's Finest Fines 12 Year<br />

Old<br />

Forty ty Creek eek Barrel Select Sele Select<br />

Whisky<br />

1140 114 BAM PMA Canada Ltd. Y Y Y Y Y<br />

1140 Value Add<br />

Forty Creek Distillery<br />

Ltd<br />

Y Y Y Y Y Y<br />

1487 Crown Royal<br />

750 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />

276618 76618 Crown Royal Roya Roy Black 1140 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />

R16 Scotch h A 74393 Baileys Bailey Irish Cream 375<br />

FEM 1,<br />

Value Add<br />

Diageo Canada Inc. Y Y Y Y Y Y<br />

R17 Scotch B 311936 1936 Canadian Club Classic 1140 LTO Beam Global Canada Y Y Y Y Y Y<br />

R188 Gin n A 316844 31 3<br />

R19 Liqueurs ueurs<br />

A 605048<br />

Bombay Sapphire<br />

London Dry<br />

Patron Xo Cafe Tequila<br />

Liqueur<br />

750 BAM Bacardi Canada Inc. Y Y Y Y Y Y<br />

750 LTO<br />

R20 Liqueurs B 600981 Hpnotiq Liquor 750 LTO<br />

Select Wine<br />

Merchants Inc.<br />

Diamond Estates<br />

Wines & Spirits<br />

Y Y Y Y<br />

Y Y Y Y Y Y<br />

R21 Liqueurs C 169441 Frangelico 750 BAM PMA Canada Ltd. Y Y Y Y Y Y<br />

R22 Liqueurs D 12195 Grand Marnier 375<br />

FEM 3,<br />

LTO<br />

Shelf Extenders<br />

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.<br />

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Diageo Canada Inc. Y Y Y Y Y Y

Shelf Extenders<br />

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.<br />

Extender<br />

Location <strong>LCBO</strong># Description<br />

R23 Brandy A 215988<br />

Luxardo Amaretto Di<br />

Saschira<br />

Size<br />

(mL)<br />

Support<br />

Programs Agent<br />

750 LTO<br />

R24 Brandy B 557108 St Remy XO Brandy 750 LTO<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 111<br />

Vanrick Corporation<br />

Limited<br />

Select Wine<br />

Merchants Inc.<br />

# of Extenders<br />

40 45 50 55 555<br />

60 65<br />

Y<br />

Y Y Y Y Y Y<br />

R25 Tequila A 113241 Cazadores Anejo Tequila 750 LTO Bacardi Canada da Inc. Y Y Y Y<br />

R26 Ontario<br />

Blend A<br />

58677<br />

XOXO Pinot Grigio/<br />

Chardonnay<br />

750 LTO Andrew Peller Limited Y Y Y Y Y Y<br />

R27 Ontario<br />

Blend B<br />

135970<br />

Pelee Island<br />

Gewurztraminer<br />

750 LTO Pelee Island Winery Y Y Y Y Y Y<br />

R28 Ontario<br />

Peller Limited Y Y<br />

Pelee e Island Winery<br />

Blend C<br />

192492<br />

Flourish Riesling Vidal<br />

VQA<br />

750 LTO<br />

Constellation llation Brands Bran Bra<br />

Inc.<br />

Y Y Y Y Y Y<br />

R29<br />

Ontario Non-<br />

VQA A<br />

590109<br />

Strewn Cabernet/Merlot<br />

VQA<br />

750 LTO Dionysus Dionysu Wines Y Y Y Y Y<br />

R30<br />

Ontario Non-<br />

VQA B<br />

637710 Jackson-Triggs Shiraz 750 LTO TO<br />

Constellation Cons ns Brands<br />

Inc.<br />

Y Y Y Y Y Y<br />

R31<br />

Ontario Non-<br />

218644<br />

VQA C<br />

Santa Rita 120 Cabernet et t<br />

750 LTO TO Mark Anthony Brands Y Y Y Y Y Y<br />

Sauvignon<br />

R32<br />

Ontario Non-<br />

VQA D<br />

58628<br />

Family Series Cabernet<br />

Merlot VQA<br />

750 BAM Andrew Peller Limited Y Y Y Y Y Y<br />

R33 Ontario<br />

VQA A<br />

260364 Megalomaniac<br />

abernet<br />

750<br />

aniac<br />

Homegrown grown rown Red VQA<br />

750 75 7 LTO, FSI<br />

Vin Vino Wine<br />

Merchants<br />

Y Y Y<br />

R34<br />

Ontario VQA<br />

624544<br />

B<br />

Yellow ellow low Tail Shiraz Sh<br />

750 LTO The Kirkwood Group Y Y Y Y<br />

R35<br />

R36<br />

R37<br />

R38<br />

Australia/<br />

New<br />

Zealand A<br />

Australia/<br />

New<br />

Zealand d B<br />

Australia/ tralia/ ralia/<br />

New ew<br />

Zealand C<br />

Australia/ ustralia/<br />

New<br />

Zealand D<br />

219147 147 47<br />

218826 218<br />

110486 10<br />

R39 39 USA A<br />

392225<br />

R40 USA B 56366<br />

R41 Chile A 262717<br />

R42 Chile B 587956<br />

R43 France<br />

Blend A<br />

Hardys The Gamble Gamb<br />

Chardonnay ardonnay Pinot Pin Pi Gris<br />

Thorn-Clarke Thorn-Cla Thorn-C Terra<br />

Barossa Baross Merlot<br />

Wyndham W Estate Bin 444<br />

Cabernet Sauvignon<br />

750 LTO<br />

750 LTO<br />

750 LTO<br />

Constellation Brands<br />

Inc.<br />

S. Schiralli Agencies<br />

Ltd.,<br />

Corby Distilleries<br />

Limited<br />

Y Y Y<br />

Y Y Y Y<br />

Y Y Y Y Y Y<br />

145367 14 Lindemans Bin 50 Shiraz 750 LTO Treasury Wine Estates Y Y Y Y Y Y<br />

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Robert Mondavi Private<br />

Selection Cab/Sav<br />

Sterling Vintner's<br />

Cabernet Sauvignon<br />

Errazuriz Estate<br />

Cabernet Sauvignon<br />

Trius Cabernet<br />

Sauvignon VQA<br />

750 LTO<br />

Constellation Brands<br />

Inc.<br />

Y Y Y Y Y Y<br />

750 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />

750 LTO<br />

242909 Jaffelin Pouilly-Fuisse 750 LTO<br />

Philippe Dandurand<br />

Wines Ltd.<br />

Y Y Y Y<br />

750 LTO Andrew Peller Limited Y Y Y Y Y Y<br />

Authentic Wine &<br />

Spirits Merchants<br />

Y

Extender<br />

Location <strong>LCBO</strong># Description<br />

R44 France<br />

Blend B<br />

99218<br />

Cavit Collection Pinot<br />

Grigio Delle Venez Igt<br />

R45 France<br />

South A<br />

581645<br />

Louis Bernard Cotes Du<br />

Rhone Red<br />

R46 France<br />

South B<br />

268037<br />

D'Oh Piemonte Doc<br />

Dolcetto<br />

R47<br />

R48<br />

R49<br />

France<br />

Bordeaux/<br />

Burgundy A<br />

Italy Central<br />

A<br />

Italy Central<br />

B<br />

Size<br />

(mL)<br />

112 Promotional Turn 9<br />

Support<br />

Programs Agent<br />

750 LTO<br />

750 BAM<br />

750 LTO<br />

Noble Estates Wines<br />

& Spirits<br />

Authentic Wine &<br />

Spirits Merchants<br />

Shelf Extenders<br />

Continued<br />

# of Extenders e<br />

40 45 50 55 60 6 65<br />

Y Y Y Y Y Y<br />

Y Y<br />

Joseph Cipelli Wines es<br />

Y Y Y Y Y Y<br />

& Spirits<br />

44032 Calvet Reserve Red 750 BAM Mark Anthony ony Brands<br />

Y Y Y<br />

266684<br />

R50 Italy North A 269589<br />

Zonin Amarone Della<br />

Valpolicella Doc<br />

134999 Si Soave - Doc 750 LTO<br />

Rocca Delle Macie<br />

Chianti Vernaiolo Docg<br />

750 LTO Imprese ese Inc. I<br />

Y Y<br />

750 LTO<br />

R51 Italy North B 78048 Voga-Quattro 750 LTO<br />

R52 Southern<br />

Europe A<br />

R53 Southern<br />

Europe B<br />

282186<br />

269654<br />

Domaine Ehrhart-Pfohl<br />

Riesling<br />

Estate Hatzimichalis s<br />

Chardonnay<br />

750 LTO TO<br />

Wine ine Lovers Agency Agenc<br />

Inc.<br />

Noble Estates E Wines<br />

& Spirits Sp S<br />

Wine Lovers Lo Agency<br />

Inc.<br />

Eurovintage<br />

International Inc<br />

Y Y Y Y Y Y<br />

Y Y Y Y Y<br />

Y Y Y Y Y Y<br />

750 LTO Dionysus Wines Y Y Y<br />

R54 Germany A 336529 Black Tower Rivaner 1500 LTO Charton Hobbs Inc Y Y Y Y Y Y<br />

R55 Sparkling A 582841<br />

Family Series Baco Noir<br />

VQA<br />

750 BAM Andrew Peller Limited Y Y Y<br />

R56 Sparkling B 229799<br />

The Beachhouse<br />

Sparkling White<br />

750 LTO Dionysus Wines Y Y Y Y Y Y<br />

R57 Ontario<br />

Series Baco Bac Noir<br />

The he Beachhouse<br />

Beachhous<br />

Sparkling White<br />

Beer A<br />

86439 439 Waterloo Dark Dar<br />

473 LTO The Brick Brewing Co. Y Y<br />

R58<br />

Ontario Beer er<br />

296558 655<br />

B<br />

Moosehead Moosehea Moosehe Cracked<br />

Canoe<br />

473 LTO<br />

The Premium Beer<br />

Company Inc.<br />

Y Y Y Y Y Y<br />

R59 Beer er r 1 286575 Cameron's Ca Cream Ale<br />

6 x<br />

341<br />

LTO<br />

Cameron's Brewing<br />

Company<br />

R60 60 Beer Bee 2 12047 1204 1 Newcastle Brown Ale 500 LTO Molson Coors Canada Y Y Y Y Y Y<br />

R61 Beer 3<br />

699389<br />

Magners Original Irish<br />

Cider<br />

R62 Beer 4 140509 James Ready 5.5<br />

R63 Party Zone 1 178343<br />

R64 Party Zone 2 157859<br />

���� �� ��� ���� ���� �� �� ���������� ��� ������ �� �� �� �� �� �� ��� �� �� �� �� ���<br />

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���<br />

�� ����� ������ ������ �� �� �� �� ��� ��� ���� ��� ���� �� ���� ��� ��� ��� ���� ���� �� ��� �� ��� �� �� ����<br />

Smirnoff Classic Caesar<br />

4 Pk-B<br />

Caramilk Cream Cooler<br />

4 Pk-B<br />

500 LTO<br />

6 x<br />

473<br />

BAM<br />

The Premium Beer<br />

Company Inc.<br />

The Premium Beer<br />

Company Inc.<br />

Y<br />

Y<br />

Y Y Y Y Y Y<br />

Y Y Y Y Y Y<br />

1320 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />

1080 LTO Churchill Cellars Ltd. Y Y Y Y Y Y<br />

R65 Party Zone 3 112938 Bacardi Classic Mojito 750 LTO Bacardi Canada Inc. Y Y Y Y Y Y

Shelf Extenders<br />

Continued<br />

Community Shelf Extenders<br />

Location <strong>LCBO</strong># Description<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 113<br />

Size<br />

(mL)<br />

Support<br />

Program Agent<br />

C1: Community Extender 1 240143 Lamb's White Rum 1140 Value Add Ad<br />

C2: Community Extender 2 108357 Carolans Irish Cream 750 LTO<br />

C3: Community Extender 3 621110 Jackson-Triggs Pinot Grigio 750 LTO<br />

C4: Community Extender 4 250480 Zonin Prosecco Brut 1821 Doc Do<br />

C5: Community Extender 5 226514 Bear Flag Smooth Red ed Blend 750 Value V Add<br />

C6: Community Extender 6 200436<br />

Appleton Estate e Reserve<br />

Jamaica Rumm<br />

3 x<br />

200 0<br />

C7: Community Extender 7 518688 Sour Puss uss ss Apple Liquor 750 LTO<br />

C8: Community Extender 8 8805<br />

Forty orty rty Creek Barrel Select Selec S<br />

Whisky<br />

Corby y Distilleries Distiller<br />

Limited mite<br />

Corby orby Distilleries D<br />

Limited<br />

Constellation<br />

Brands Inc.<br />

LTO Imprese Inc.<br />

E&J Gallo Winery<br />

Canada Ltd.<br />

750 7 LTO PMA Canada Ltd.<br />

1750 BAM<br />

C9: Community Extender 9 248484 484 The Underdog Underdo Wine W Red VQA 750 LTO<br />

C10: Community Extender 10 566174 56<br />

Warre's rre's Otima Ot 10 Year Old<br />

Port<br />

Corby Distilleries<br />

Limited<br />

Forty Creek<br />

Distillery Ltd<br />

Mark Anthony<br />

Brands<br />

500 LTO Dionysus Wines<br />

������� ��� ���� ��� ��� �� ���� ��������� ��� ���� ���� �� �� �����

Discovery Shelf Extenders<br />

Location <strong>LCBO</strong># Description<br />

D1: Discovery Wines 1 565713<br />

Green Shelf Extender ender nder<br />

Reif Estate Cabernet/Merlot<br />

VQA<br />

114 Promotional Turn 9<br />

Discovery & Green Extenders<br />

Size<br />

(mL)<br />

Support<br />

Program Agent<br />

750 LTO Reif eif Estate Es Winery<br />

D2: Discovery Wines 2 611780 Pasqua Merlot Delle Venzie 1500 LTO Charton harton Hobbs Hobb Inc<br />

D3: Discovery Wines 3 269829<br />

Grant Burge Summers<br />

Chardonnay<br />

D4: Discovery BSM 1 255091 Muskoka Cream Ale<br />

750 BAM<br />

6 x<br />

355<br />

LTO<br />

Trialto lto Wine Wi W Group<br />

Ltd.<br />

Lakes Lak Of Muskoka<br />

Cottage Brewery<br />

D5: Discovery BSM 2 279539 Seagram Cider 473 47 LTO The Brick Brewing Co.<br />

D6: Discovery BSM 3 312637<br />

Mike's Hard Winter Black ack ck<br />

Berry<br />

D7: Discovery Spirits 1 258582 Aberlour Highland and Malt 10 Yr Y 750 LTO<br />

D8: Discovery Spirits 2 114967 Finlandia a Vodka dk<br />

1750 BAM<br />

1320 20 LTO Mark Anthony Brands<br />

Corby Distilleries<br />

Limited<br />

Brown Forman<br />

Canada<br />

D9: Discovery Spirits 3 260869 Sobieski obieski ieski Vodka 1.14<br />

1140 BAM Charton Hobbs Inc<br />

Location <strong>LCBO</strong># Description<br />

G1: Green Extender xtender tender 668954<br />

Banrock Station Unwooded<br />

Chardonnay Carton<br />

Size<br />

(mL)<br />

1000 BAM<br />

Support<br />

Program Agent<br />

Constellation Brands<br />

Inc.<br />

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IMAGE Shelf Talkers<br />

<strong>LCBO</strong># Description Size (mL) Agent<br />

32029 ������������������� 500 Bruce Ashley Group<br />

86421 Oggi Primitivo Puglia Igt 750 The Case For Wine<br />

107169 Raynal Napoleon VSOP 750 PMA Canada Ltd.<br />

107904 George Wyndham Founder's Reserve Shiraz 750 Corby Distilleries ries es Limited L<br />

142083 Palm Amber Beer 6 x 330 McClelland d Premium Imports<br />

143743 Bodegas Castano La Casona Mona 750 John Hanna anna & Sons Limited<br />

170019 35 South Cabernet Sauvignon Reserva 750 Philippe ippe pe Dandurand Wines Wine Ltd.<br />

186510 Corona Extra 6 x 330 Molson Coors Canada<br />

201715 Erdinger Weissbier 500 McClelland Premium Premiu Prem Imports<br />

201723 Erdinger Dunkel 500 McClelland Premium Pre Imports<br />

209064 Absolut Elyx 750 50 Corby Distilleries Disti Distill Limited<br />

213983 Cave Spring Blanc De Blanc Brut VQA 750 50 Cave Spring Sp Cellars Ltd.<br />

222315 Muskoka Double Chocolate Cranberry Stout 750 Lakes Of Muskoka Cottage Brewery<br />

230474 ���������������������������������� 750 Corby C Distilleries Limited<br />

249102 Belvedere Red Special Edition 750 Charton Hobbs Inc<br />

250266 Girls' Night Out Darkberry Duet 1500 Colio Estate Wines<br />

256107 Rickard's Taster Pack 4 x 473 Molson Coors Canada<br />

278689 Brancott Letter Series B Sauvignon on Blanc anc<br />

750 Corby Distilleries Limited<br />

279331 McGuinness Ice Storm Raspberry erry<br />

750 Corby Distilleries Limited<br />

291278 Johnnie Walker Gold Reserve rve<br />

750 Diageo Canada Inc.<br />

307330 Samuel Adams Boston Lager<br />

6 x 355 The Premium Beer Company Inc.<br />

312850 Mill Street Cobblestone one Stout S<br />

500 Trillium Beverage Inc.<br />

314997 Mill Street Celebrarion rarion arion Sampler Sam Sampler<br />

2173 Trillium Beverage Inc.<br />

335901 The Glenlivet 18 Year ar Old Single Malt M<br />

750 Corby Distilleries Limited<br />

582205 Chivas Regal egal 18 Year Old<br />

750 Corby Distilleries Limited<br />

603191 Leyenda da a Del Milagro Tequila Reposado 750 PMA Canada Ltd.<br />

612119 Erdinger dinger Bavaria Gift Pac PPack<br />

2 x 500 McClelland Premium Imports<br />

676015 ������� ������������� ���� ����� ���<br />

330 McCelland Premium Imports<br />

676106 Stiegl Bier<br />

500 McClelland Premium Imports<br />

698548 488 Fruli Strawberry Strawberr Straw Beer 250 McClelland Premium Imports<br />

911396 1396 Moosehead<br />

Moosehea<br />

Lager 6 x 341 The Premium Beer Company Inc.<br />

�� �� ���� ��� ��� ����� �� �� ���� �� �� ���� �� � ��� �� �� ����������� �� ��� �� �� �� �� ���� ���� �� �� �� ����<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 115

116 Promotional Turn 9<br />

Limited Time Offers<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) LTO Display Program ogram ra<br />

67 Smirnoff Vodka 750 $1.00 Extenderr<br />

414 Pama Pomegranate Liquor 750 $5.00<br />

1487 Crown Royal 750 $2.00 Extender xtender tend<br />

4101 Remy Martin VSOP 750 $10.00 Wine Fridge Fridg<br />

4606 Vodka Mudshake - French Vanilla 4 x 270 $1.00 0 End Aisle Ais<br />

9902 Courvoisier VSOP 750 $5.00 0 End Aisle<br />

12047 Newcastle Brown Ale 500 $0.25 Extender Extende Ex<br />

12195 Grand Marnier 375 $2.00 Extender, Exten Exte FEM 3<br />

19612 Jacob's Creek Shiraz/Cabernet 1500 500 $2.00 $2<br />

24174 Benedictine 750 50 $4.00<br />

28134 Goose Bay Sauvignon Blanc Kp M 750 $1.00 $1.0<br />

29827 Smirnoff Ice Light 4 Pk-B 4 x 330<br />

$1.50 $ End Aisle<br />

31146 Mill Street Coffee Porter 6 x 341 $1.00<br />

31757 Smirnoff Vodka (P.E.T.) 750 $1.00<br />

33928 Wiser's De Luxe 1750 17 $3.00<br />

34579 Prince Igor Extreme Vodka ka<br />

1140 $1.00<br />

36855 Otard VSOP Cognac 750 $5.00 Wine Fridge<br />

39651 Sleeman Honey Brown n Lager L<br />

473 $0.20<br />

42911 Patron Silver Tequila Teq<br />

375 $5.00<br />

52050 The Famous us Grouse G<br />

750 $2.00<br />

56366 Sterling g Vintner's Cabernet Caber Cabernet Sauvignon S<br />

750 $2.00 Extender<br />

57091 Glenrothes enrothes Select Reserve Reserv Reser Single Malt 750 $3.00<br />

58479<br />

Harbour Estates Midnight Mid Cabernet/Merlot<br />

VQA<br />

750 $1.00<br />

58677 XOXO Pinot Grigio/Chardonnay Gr G<br />

750 $1.00 Extender<br />

61671 Cremant Cidrerie C St-Nicolas 750 $1.00<br />

65599 Reif R Chardonnay Ch Sauvignon Blanc VQA 750 $1.00<br />

68544 Sawmill Saw Sa Creek Dry Red 4000 $3.00<br />

68577 7<br />

Sawmill Creek Dry White Bib 4000 $3.00<br />

69914 914<br />

Latour Pinot Noir 750 $1.50 End Aisle<br />

73361 1<br />

Sleeman Cream Ale 473 $0.20<br />

74591 Tuborg Gold Beer 500 $0.25<br />

78048 Voga-Quattro 750 $1.00 Extender<br />

78063 Baron Herzog Jeunesse K 750 $1.00<br />

82636 Pasqua Soave Doc 1500 $1.00<br />

86439 Waterloo Dark 473 $0.30 Extender<br />

87072 Courvoisier Exclusif Cognac 750 $2.00 Wine Fridge<br />

99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Extender<br />

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Limited Time Offers<br />

Continued<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) LTO Display y Program Prog Pro<br />

105742 Appleton Estate Extra 750 $4.00<br />

107219 Strewn Select Late Harvest VQA 375 $1.50 FSI, Shari’s ari’s Pick<br />

107714 Angels Gate Gamay Noir VQA 750 $1.00<br />

108357 Carolans Irish Cream 750 $3.00 00 Comm. Extender Extend Exten<br />

110056 Absolut Vodka 750 $1.50 Extender<br />

110486 Wyndham Estate Bin 444 Cabernet Sauvignon 750 $1.50 Extender Extende Exten<br />

112144 Coyotes Run Pinot Gris Pinot Blanc VQA 750 $1.00<br />

112938 Bacardi Classic Mojito 750 $1.00 Extender E<br />

113241 Cazadores Anejo Tequila 750 $3.00 Extender<br />

122499 Beefeater 24 London Dry Gin 750 $3.00 $3.0 $3 0<br />

134197 Girls Night Out Riesling VQA 750 7 $1.50<br />

134999 Si Soave - Doc 750 $1.00 Extender<br />

135970 Pelee Island Gewurztraminer 750 $1.00 Extender<br />

137117 Russian Standard Vodka 750 7 $1.00<br />

137125 Russian Standard Vodkaa 1750 $2.00<br />

142331 Amsterdam Nut Brown wn Ale<br />

473 $0.25<br />

144857 Konzelmann Shiraz raz az Barrel Aged VQA<br />

750 $1.00 End Aisle<br />

145367 Lindemans Bin in 50 0 Shiraz S<br />

750 $1.00 Extender<br />

146761 Fielding Riesling VQA<br />

750 $2.00<br />

147892 El Dorado rado 6 YO Deluxe Silver Silv Demerara Rum 750 $3.00<br />

148007 Czechvar zechvar hvar Premium Lager Lage<br />

500 $0.20<br />

149815 Red Stripe Beer<br />

473 $0.25<br />

157859 Caramilk milk Cream Cooler 4 Pk-B 4 x 270 $1.00 Extender<br />

157974 Absolut Berri Berr Be Acai Vodka 750 $1.00<br />

158303 Copper Moon M Pinot Grigio 750 $1.00 End Aisle<br />

169318 Bacardi Bacar Bac Classic Cocktail Strawberry Daiquiri 750 $1.00<br />

1701422 Zonin Zo Ripasso Valpolicella Superiore Doc 750 $1.50 End Aisle<br />

171009 009<br />

Innis & Gunn Original 750 $0.40<br />

178343 1783<br />

Smirnoff Classic Caesar 4 Pk-B 4 x 330 $1.50 Extender<br />

179135<br />

Diva Malbec-Merlot VQA 750 $1.00<br />

183947 3947<br />

Mitolo Junior Shiraz 750 $1.00<br />

1852499 Mirassou Pinot Noir 750 $1.50 End Aisle<br />

191874 Corona Extra 473 $0.15<br />

192492 Flourish Riesling Vidal VQA 750 $1.00 Extender<br />

192666 Malivoire Guilty Men White VQA 750 $1.00<br />

199562 Malibu Cocktails Rum Punch 1750 $2.00<br />

200436 Appleton Estate Reserve Jamaica Rum 750 $3.00 Comm. Extender<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 117

118 Promotional Turn 9<br />

Limited Time Offers<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) LTO Display Program ogram ra<br />

207613 Jameson Irish Whiskey 1140 $2.50 End Aislee<br />

207647 Chivas Regal 12YO Scotch Whisky 1140 $4.00<br />

207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 $4.50<br />

212282 Luksusowa Vodka 1140 $1.00 Extender<br />

214478 Rosehall Run Sz White VQA Sullyzwicker 750 $1.00 0<br />

215988 Luxardo Amaretto Di Saschira 750 $1.50 1.50 0 Extender<br />

216812 Bacardi Gold Rum 1140 $1.15 End En Aisle<br />

216887 Freixenet Carta Nevada Sparkling 750 $1.00 End Aisle A<br />

217257 Sailor Jerry Spiced Navy Rum. 1140 40 $2.00 $2<br />

217422 Havana Club Anejo Reserva 1140 140 $1.00<br />

218644 Santa Rita 120 Cabernet Sauvignon 750 $1.00 Extender<br />

218826 Thorn-Clarke Terra Barossa Merlot 750 50 $1.00 $ Extender<br />

219022 House Wine Co. Riesling Pinot Grigio o VQA 750 $1.00<br />

219147 Hardys The Gamble Chardonnay y Pinot Gris 750 $2.00 Extender<br />

219808 Gabbiano Chianti Classico Docg cg 750 75 $2.00 End Aisle<br />

221499 ����������������������� 1500 $3.00 End Aisle<br />

222349 St. Remy A La Creme 750 $3.00 End Aisle<br />

225250 Stolichnaya Vodkaa 1140 $2.00 Extender<br />

225680 Cruzan 9 Spiced ed Rum<br />

750 $2.00<br />

226860 Wolf Blass s Yellow Label Chardonnay Chardon Chardo<br />

750 $2.00 End Aisle<br />

229799 The Beachhouse eachhouse chhouse Sparkling Sp Sparkling White W<br />

750 $1.00 Extender<br />

231779 Bartenura rtenura Moscato- Moscato- Kpm Igt 750 $1.00<br />

237792 Mcguinness Long Island Isla Isl Iced Tea 1140 $3.00<br />

237891 Santa anta Julia Julia Un Uno Extra E Brut Sparkling 4 x 187 $1.00 End Aisle<br />

242099 Absolut Orient Orien Apple Vodka 750 $1.00<br />

242719 Bacardi Superior Su S & Cola Tall Can 473 $0.25<br />

242909 Jaffelin J Pouilly-Fuisse 750 $2.00 Extender<br />

243105 Miller Mil M Genuine Draft 473 $0.15<br />

248484 484 84<br />

The Underdog Wine Red VQA 750 $1.00 Comm. Extender<br />

250480 0480 048<br />

Zonin Prosecco Brut 1821 Doc 3 x 200 $1.00 Comm. Extender<br />

254946 6<br />

Dab Original 500 $0.10<br />

255091 Muskoka Cream Ale 6 x 355 $1.00 Discovery Ext.<br />

258582 Aberlour Highland Malt 10 Yr 750 $3.00 Discovery Ext.<br />

260364 Megalomaniac Homegrown Red VQA 750 $1.00 Extender, FSI<br />

262717 Errazuriz Estate Cabernet Sauvignon 750 $1.50 Extender<br />

266684 Zonin Amarone Della Valpolicella Doc 750 $1.00 Extender<br />

267187 Jose Cuervo Especial Gold 750 $4.00<br />

Continued<br />

����� �� �� �� �� ����� ��� ��� ��� ��� ���<br />

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Limited Time Offers<br />

Continued<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) LTO Display y Program Prog Pro<br />

268037 D'Oh Piemonte Doc Dolcetto 750 $1.00 Extender nder nde<br />

269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 $2.00 Extender<br />

269654 Estate Hatzimichalis Chardonnay 750 $1.50 Extender Ex<br />

269985<br />

Illuminati Riparosso Montepulciano D'Abruzzo<br />

DOC<br />

750 $1.50 .50 End Aisle Ais<br />

270892 Jackson-Triggs Merlot Cask 4000 $4.00<br />

271932 Sierra Milenario Extra Anejo Tequila 700 $3.00<br />

273508 Bacardi Anejo 750 0 $2.00 Extender Ex<br />

274662 G. Marquis The Red Line Merlot VQA 750 $1.00<br />

275099 Jackson-Triggs Vidal 4000 $4.00 End Aisle, FSI<br />

276618 Crown Royal Black 1140 $3.00 $ Extender<br />

277749 Waterbrook Melange Noir Lic 750 75 $2.00<br />

277756 Chono Reserva Syrah Elqui Valley y Lic 750 50 $1.00<br />

277764 Punto Final Classic Malbec Licc 750 75 $1.00<br />

278119 Santa Carolina Cabernet Sauvignon Reserva Reserv 1500 $1.00 End Aisle<br />

278804 Parducci Pinot Noir Licc 750 $2.00<br />

279539 Seagram Cider 473 $0.45 Discovery Ext.<br />

281683 Dino Illum Montelpulciano ntelpulciano pulciano D'Abr Doc Licensee 750 $1.50<br />

282186 Domaine Ehrhart-Pfohl Pfohl Riesling<br />

750 $1.00 Extender<br />

283929 Captain n Morgan Black Spiced Rum 750 $2.00 End Aisle<br />

286575 Cameron's meron's eron's Cream Cre Ale<br />

6 x 341 $1.00 Extender<br />

292243 Wiser's Spiced Spiced Vanilla Vanil Vanilla Canadian Whisky 750 $2.00 End Aisle<br />

292730 Lamb's Black She Sheep Spiced Rum 750 $1.00<br />

296228 Calvados<br />

Bou Boulard 750 $4.00<br />

296244 Guinness<br />

DDraught<br />

4 x 440 $2.00<br />

296558 Moose Moosehead Cracked Canoe 473 $0.15 Extender<br />

300681 Co Coors Light 6 x 473 $0.65<br />

307975 975 75<br />

Cupcake Cabernet Sauvignon 750 $1.00 End Aisle<br />

308007<br />

080<br />

Menage A Trois Red 750 $1.00 Hero, LTO<br />

308015<br />

Menage A Trois White 750 $2.00 Hero, LTO<br />

311936 11936<br />

Canadian Club Classic 1140 $3.00 Extender<br />

311977 77<br />

Canadian Club Reserve 750 $1.00 Extender<br />

312637 Mike's Hard Winter Black Berry 4 x 330 $1.00 Discovery Ext.<br />

312959 Ketel One 1750 $2.00 Extender<br />

326421 Pelee Island Cabernet 750 $1.00<br />

328526 Jackson-Triggs Chardonnay 1500 $2.00<br />

331504 Canadian Club Reserve 750 $1.00<br />

����� �� �� �� �� �� �� ��� ��� ���� �� �� �� �� ��� ��� ���� �� �� ��� �� �������� �������<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 119

120 Promotional Turn 9<br />

Limited Time Offers<br />

Continued<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) LTO Display Program ogram ra<br />

336529 Black Tower Rivaner 1500 $2.00 Extender<br />

356857 Hine Rare VSOP 750 $10.00 LTO, Wine Fridge<br />

383711 Jackson-Triggs Merlot 750 $1.00 End nd d Aisle A<br />

392225 Robert Mondavi Private Selection Cab/Sav 750 $2.00 Extender<br />

395228<br />

Henry Of Pelham Select Late Harvest Vidal<br />

VQA<br />

375 $2.00 00 0<br />

399410 Jackson-Triggs Sauvignon Blanc 750 $1.00 End Aisle<br />

407270 Cave Spring Cabernet/Merlot VQA 750 $1.00<br />

428334 Mike's Hard Lemonade 4 x 330 $1.00 $<br />

430546 Henry Of Pelham Sauvignon Blanc VQA 750 50 $1.00 $1.00<br />

469262 Gosser Beer 500 00 $0.15<br />

486951 Youngs Double Chocolate Stout 500 $0.55 $0<br />

496711 Kilkenny Traditional Cream Ale 4 x 440 40 $0.75<br />

499517 Alize Red Passion 750 $3.00<br />

504241 Henry Of Pelham Cabernet/Merlot erlot VQA 750 $1.00 End Aisle, FSI<br />

518688 Sour Puss Apple Liquor 750 $1.50 Comm. Extender<br />

522730 Strewn Chardonnay Barrel-Aged arrel-Aged VQA 750 $1.00 End Aisle<br />

523431 Robert Mondavi Woodbridge oodbridge dbridge Pinot Grigio 750 $2.00 End Aisle<br />

542977 Rev Pet 4 x 330 $1.00<br />

550715 Forty Creek Barrel Barr Select<br />

750 $1.00<br />

557108 St Remy y XO Brandy<br />

750 $2.00 Extender<br />

557975 Mount nt Gay Rum Rum Extra Extra Old O<br />

750 $5.00<br />

563122 Fat at Bastard Bastard Shiraz Shiraz Vdp<br />

Vdp<br />

750 $1.50 FSI<br />

565713 Reif Estate Cabernet/Merlot Cabern Ca<br />

VQA 750 $1.00 Discovery Ext.<br />

566133 Wyndham ndham Esta Estate Estat Bin 555 Shiraz 1500 $3.00 End Aisle<br />

566174 Warre's Otima Otim Oti 10 Year Old Port 500 $2.00 Comm. Extender<br />

569400 Mott's Clamato C Caesar Extra Spicy 4 x 355 $1.00 End Aisle<br />

582825 Family Fam Fa Series Chardonnay VQA 750 $1.00 End Aisle<br />

583468 8 Remy R Martin XO Excellence Cognac 750 $15.00<br />

587956 7956<br />

Trius Cabernet Sauvignon VQA 750 $1.00 Extender<br />

589010 10<br />

Mezzacorona Pinot Grigio Trentino Doc 1500 $2.00 End Aisle<br />

589028 French Cross Blush Cask 4000 $3.00<br />

590109 Strewn Cabernet/Merlot VQA 750 $1.00 Extender<br />

593905 Kittling Ridge White Zinfandel/Vidal 1500 $2.00<br />

597559 Tito's Handmade Vodka 750 $5.00<br />

600163 Tanqueray No. Ten Gin 750 $4.00 Extender<br />

600981 Hpnotiq Liquor 750 $5.00 Extender<br />

602995 Pravda Vodka 750 $2.00<br />

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Limited Time Offers<br />

Continued<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) LTO Display Program Progra<br />

605048 Patron Xo Cafe Tequila Liqueur 750 $5.00 Extender Ext<br />

605857 Amarula Cream 1140 $4.00 00 End Aisle Ai<br />

605865 Canadian Club Classic 1140 $3.00<br />

605956 Baileys Irish Cream Liquor 1140 $2.00 2.00<br />

610683 Mcwilliams Hanwood Estate Shiraz 750 $2.00 End Aisle<br />

611780 Pasqua Merlot Delle Venzie 1500 0 $1.00<br />

Discovery Ext.<br />

613059 Eastdell Estates Pinot Noir VQA 750 $2.00<br />

613497 Moosehead Lager 473 $0.15 $0. $0<br />

620880 Masi Tupungato Passo Doble 750 7 $2.00<br />

621110 Jackson-Triggs Pinot Grigio 750 $1.00 Comm. Extender<br />

624544 Yellow Tail Shiraz 750 $1.00 Extender<br />

627802 Yellow Tail Chardonnay 750 $1.00<br />

633685 Havana Club Anejo Blanco nco<br />

750 $1.00<br />

637199 Pelee Island Shiraz/Cabernet Cabernet<br />

750 $1.00 Popular Pick<br />

637710 Jackson-Triggs Shiraz hira<br />

750 $1.00 Extender<br />

669465 French Cross oss Pinot ot Grigio Cask Cas<br />

4000 $3.00<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 121<br />

End Aisle, Wine<br />

Fridge<br />

699389 Magners ers Original Irish Cider<br />

500 $0.15 Extender<br />

������� �� �� ���������� �� ������ �� ����<br />

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Case<br />

VA<br />

Mother Mothe oth<br />

<strong>LCBO</strong># Conversion# Description Size (mL) VA Approved<br />

Carton# to<br />

5132 Silent Sam Vodka 750 Goldschlager 50 mL 293720<br />

7617 Chivas Regal 12 Year Old 750 Gift Tin 893701<br />

9365 Small Cask Brandy 750 Forty Creek Barrel Select 50 mL 895789 78<br />

12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL 893313 8933<br />

26229 Canada Gold Whisky<br />

(P.E.T).<br />

1140 Forty Creek Barrel Select ct 50 mL 893321 89 8<br />

189217 Gibson's Finest Sterling<br />

Edition<br />

750 Gibson's 12YO 50 0 mL<br />

300160<br />

209981 Tequila Rose Liqueur Pet 1140 360 Double Chocolate olate 50 mL<br />

273714<br />

216978 Seagrams V.O. 1140 Crown Royal yal 50 mL<br />

313395<br />

286807 Buton Vecchia Romagna<br />

Brandy<br />

750 Gift Tin i<br />

893990<br />

287409 Cortel Napoleon VSOP<br />

Brandy<br />

750 Cortel Gift Box<br />

897769<br />

604926 Prince Igor Extreme Vodka 750 50 Forty Creek C Barrel Ba Select 50 mL 622332<br />

605576 Hennessy VS Cognac 200 Limited Edition Edit Flask 146498<br />

605733 Forty Creek Barrel Select<br />

Whisky<br />

1140 Forty Creek Cr C<br />

Double Barrel 50 mL 897835<br />

122 Promotional Turn 9<br />

Value Added Program<br />

Warehouse Applied<br />

��������� ������ �� �� �� �� ���������� �� �������<br />

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Value Added Program<br />

Sales Representative Applied<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) VA Approved<br />

42 Canadian Club Premium 750 Devil's Cut 50 mL<br />

943 Mouton Cadet Rouge 750 Wine Marker<br />

992 Royal Reserve 1140 Wiser's DeLuxe uxe 50 mL<br />

1867 Drambuie 750 Drambuie 15 5 YO 50 mL<br />

4465 Teacher's Highland Cream 750 CC Classic assic ssic 50 50 mL<br />

6106 Kronenbourg 1664 6 x 330 Cuff f Links<br />

6502 Cointreau 750 Hot ot chocolate<br />

7617 Chivas Regal 12 Year Old 750 Gift Tin<br />

9365 Small Cask Brandy 750 Forty y Creek Cree Barrel Barre Select 50 mL<br />

10322 Cointreau 375 $4 Second Cup Cu C Gift Card<br />

12286<br />

Anselme La Fiole Du Pape Chateauneuf<br />

Pape Red<br />

750 50 Gift Box<br />

12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL<br />

13607 Baileys Caramel Irish Cream Liquor 750 Holiday Ho Bow<br />

16022 Duff Gordon Brandy 750 Grant's 50 mL<br />

20214 Fontanafredda Barolo Docg 750 7500 Gift Box - Black & Silver<br />

20362 Finlandia Vodka 750 JD Honey 50 mL<br />

26229 Canada Gold Whisky (P.E.T). 1140 Forty Creek Barrel Select 50 mL<br />

38505 Smirnoff Vodka 1750 1<br />

Crown Royal 2 x 50 mL<br />

40501<br />

Robert Mondavi Woodbridge dbridge dge Sauvignon Sauvigno<br />

Blanc<br />

750 Holiday Bow<br />

65284 Black Velvet (P.E.T) E.T) T)<br />

1750<br />

Black Velvet Toasted Caramel 50<br />

mL<br />

70813 Carlo Rossi California orni Red<br />

1500 E&J VS Brandy 50 mL<br />

72041 Carlo Rossi ssi California White<br />

1500 E&J VS Brandy 50 mL<br />

74393 Baileys ys s Irish Iris Cream<br />

375 ���������������<br />

103341 Canadian nadian adian Club Premium (Pet) 750 Devil's Cut 50 mL<br />

145490 Cusumano mano Syrah y Igt g<br />

750 Baci Chocolate<br />

149567 Tag g No. 5 Vodka<br />

750 Holiday Gift Package<br />

157453 Molson on Canadian Canadia 67 6 x 341 Beer Cocktails Necktag<br />

159327 Caramilk Cream Crea C Liquor 750 Cadbury Hot Chocolate<br />

161356 Seagram Wild Berry The Original 4 x 341<br />

355 mL Can of Seagram Iced<br />

Lemon Tea<br />

189217 Gibson's Gibso Finest Sterling Edition 750 Gibson's 12YO 50 mL<br />

195974 Sandeman Sa Lbv Port 750 Sandeman Ruby 50 mL<br />

209205 05<br />

Walker's Special Old (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL<br />

209981 09981 998<br />

Tequila Rose Liqueur Pet 1140 360 Double Chocolate 50 mL<br />

211110 211<br />

Wyborowa Vodka 1140 Wiser's DeLuxe 50 mL<br />

211334<br />

The Famous Grouse 1140 Black Grouse 50 mL<br />

215889 15889<br />

Gibson's Finest Sterling Edition. 1140<br />

CFL 100th Anniversary Branded<br />

Glassware<br />

215962 62<br />

Lanson Black Label Brut Champagne 750 Gift Box<br />

216689 Wiser's De Luxe 1140 Wiser's Small Batch 50ml<br />

216838 Bacardi Superior 1140 Bacardi Oakheart 50 mL<br />

216978 Seagrams V.O. 1140 Crown Royal 50 mL<br />

217174 Black Velvet 1140<br />

Black Velvet Toasted Caramel 50<br />

mL<br />

217190 Grand Macnish 1140 Islay Mist 50 mL<br />

217646 J & B Rare 1140 Glass<br />

217950 Crown Royal 1140 Crown Black 50 mL<br />

225243 Stolichnaya Vodka 750 Kahlua 50 mL<br />

����� �� �� �� �� �� �� �� ��� ���� ��� �� �� �� �� ��� ��� �������� �� �� �� �� ����<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 123

124 Promotional Turn 9<br />

Value Add Program<br />

Sales Representative Applied<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) VA Approved<br />

225938 Lucid Absinthe Superieure 750 Absinthe Spoon<br />

226514 Bear Flag Smooth Red Blend 750 Revelstoke Spiced Whisky hisky y 50 mL mmL<br />

227413 Iceberg Vodka 1140 Just add vodka cocktail ocktail mix<br />

236513 Baileys Hazelnut Flavour Cream Liquor 750 Holiday Bow<br />

240135 Lamb's Navy Rum 1140 Wiser's DeLuxe Luxe uxe 50 mL<br />

240143 Lamb's White Rum 1140 Wiser's DeLuxe xe 50 mL<br />

254359 Aya Charming 750 Gift bag ag<br />

254631 Stolichnaya Elit Vodka 750 Gift t Carton ton<br />

254722 Silent Sam Vodka 1140 Goldschlager g 50 5 mL<br />

259655 Mythique Languedoc Blanc Aop 750 Gift bag<br />

272666 Double Cross Vodka 750 Gift bag g <strong>with</strong> gift gif tag<br />

275248 Citadelle Gin 750 Tequila q Rose 50 mL<br />

280867 Bear Flag Soft White Blend 750 Revelstoke Spiced Whisky 50 mL<br />

283911 Captain Morgan Silver Spiced Rum 750 Key Chain Ch<br />

286807 Buton Vecchia Romagna Brandy 750 Gift Tin T<br />

287409 Cortel Napoleon VSOP Brandy 750 Cortel C Gift Box<br />

287482 Whyte & Mackay Special Reserve 750 Glayva 50 mL<br />

289181 Bacardi Breezer Party Pack 12 1 x 330 355 mL Bacardi & Cola<br />

290403 Krupnik Honey Liqueur 750 7<br />

Sobieski Vodka 50 mL<br />

292466 KWV Cafe Culture Pinotagee 750 75 Nestle Chocolate Coupon<br />

303594 Marie Brizard Peppermint nt Schnapps pp 750 Sobieski Vodka 50 mL<br />

311928 Canadian Club Classicc 750 Tin<br />

312009 Canadian Club Reserve serve ve<br />

1750 Devils Cut 2 x 50 mL<br />

313049 Dr. McGillicuddy's y's Peach ach Schnapps Schnapp pp 750 Fireball Whisky 50 mL<br />

379180<br />

Robert Mondavi davi avi Private Selection<br />

Chardonnay ay<br />

750 Holiday Bow<br />

388900 Pilsner Urquell rque q<br />

6 x 330 Mini Garlic Grater<br />

398552 Bacardi ardi Limon mon<br />

750 Bacardi Oakheart 50 mL<br />

462432 Piper iper per p Heidsieck Brut Champagne Ch C<br />

750 Gift Box<br />

477885 Polar Ice Vodka (P.E.T) (P.E. (P.E<br />

1750 Kahlua 2 x 50 mL<br />

487256 Stella ella Artois A<br />

6 x 330<br />

Holiday Bottle Opener & Holiday<br />

Music Download<br />

518670 Sour Puss Raspberry R Liquor 750 Sour Puss Apple 50 mL<br />

524769 Robert Mondavi M Private Selection Merlot 750 Holiday Bow<br />

530451<br />

Pasqua P Pinot Grigio Chardonnay Delle<br />

Venezie Vene V<br />

750 Sobieski Vodka 50 mL<br />

5779577 Kahlua K Coffee Liqueur 750 Chocolate Sticks<br />

598391 391<br />

Canadian Club Reserve Whisky 1750 Devil's Cut 2 x 50 mL<br />

601872 1872 1<br />

Glendronach 12 Year Old Single Highland<br />

Malt<br />

750 Accolade Tin Wrap<br />

6049266 Prince Igor Extreme Vodka 750 Forty Creek Barrel Select 50 mL<br />

605063 Buffalo Trace Bourbon 750 Fireball Whisky 50 mL<br />

605576 Hennessy VS Cognac 200 Limited Edition Flask<br />

605733 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL<br />

619288 Hungaria Grande Cuvee Brut 750 Sparkling Wine Stopper<br />

630913 Tia Maria 750 Bacardi Gold <strong>with</strong> Necktag 50 mL<br />

698787 Seagram Orange Cream Swirl 4 x 341 Seagram Iced Lemon Tea<br />

910026 Laker Lager 6 x 341 355 mL Can of Laker Light<br />

910042 Laker Lager 24 x 341 Waterloo IPA<br />

929026 Laker Ice Lager Beer 6 x 341 355 mL Can of Laker Laker<br />

929034 Laker Strong Lager Beer 6 x 341 355 mL can of Laker Ice<br />

����� ��� �����<br />

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��

Bonus AIR MILES® Reward Miles<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) Display Program BAM B<br />

539 Black Velvet 750 15<br />

620 McGuinness Silk Tassel 750 15<br />

836 Jaszberenyi Rizling 1000 4<br />

1339 De Kuyper Geneva Gin 750 15<br />

2253 Disaronno Amaretto 750 8<br />

2691 Tanqueray Dry Gin 750 End Aisle<br />

8<br />

4762 Spumante Bambino White 1500 End nd Aisle<br />

5<br />

5116 Barclay's Brandy 750 8<br />

6585 Torres Sangre De Toro 750 6<br />

7187 Kwv Roodeberg 750 5<br />

8805 Forty Creek Barrel Select Whisky 1750 50 Comm. Extender Ext<br />

15<br />

8979 Rodet Cotes Du Rhone 750 75<br />

8<br />

11130 Dewar's White Label 750 75<br />

8<br />

12781 Sogrape Mateus Rose 1500 50<br />

5<br />

15693 Ricard Pastis 750<br />

10<br />

18689 Kwv Chenin Blanc 750<br />

4<br />

22079 Effen Vodka 750<br />

25<br />

26906 Danzante Pinot Grigio Delle Venezie Igt g 750<br />

5<br />

32375 Yankee Jim Icebock 473 47<br />

1<br />

34637 Canadian Club Premiumm 1750 15<br />

35170 Pascual Toso Malbec ec<br />

750 4<br />

38281 Schenley O.F.C.(P.E.T) (P.E.T) P.E.T)<br />

1750 15<br />

42242 Mommessin Chateauneuf-Du-Pape<br />

teauneuf-Du-Pape 750 15<br />

44032 Calvet Reserve erve Red ed<br />

750 Extender 7<br />

45195 ���������������������������������������<br />

������� ���� �������� ����� ����� �����<br />

Docg<br />

750 10<br />

45898 Bacardi acardi ardi Superior Super p<br />

1750 15<br />

50088 Patron n Reposado p Tequila Teq Te<br />

750 30<br />

53082 Alberta Pure Vodka VVodka<br />

Vodka<br />

(P.E.T) 1750 15<br />

53140 Havana na Club Dry Dr 7 Years Old 750 10<br />

54528 Alize Mango Man Passion Liquor 750 10<br />

55517 Smoking g Loon L Cabernet Sauvignon 750 6<br />

56622 Beefeater Beefeat Beefea Dry 1750 15<br />

57349 Chateau Chat Cha Des Charmes Gamay Noir VQA 750 5<br />

58438 Jackson-Triggs Ja<br />

Sauvignon Blanc Black<br />

Series VQA<br />

750 5<br />

58628 8628<br />

Family Series Cabernet Merlot VQA 750 4<br />

61499 6149<br />

Chateau Des Charmes Riesling VQA 750 5<br />

65177 177<br />

X-Rated Fusion Liquor 750 12<br />

66696<br />

Los Arboles Malbec 750 4<br />

73791 791<br />

Carlsberg 6 x 330 4<br />

74096 Cavallina Nero D'Avola Syrah 750 3<br />

78980 Carmen Reserva Cabernet Sauvignon 750 7<br />

79129 Gato Negro Sauvignon Blanc 1500 6<br />

85811 Bacardi Gold Rum 1750 End Aisle 15<br />

86934 La Trappe Tripel Ale 750 3<br />

87015 Lamb's White Rum (P.E.T) 1750 15<br />

91850 Rekorderlig Wild Berries 500 BBAM 1<br />

�� �� �� �� ����� ���� ��� �� �� �� �� �� �� ���� �� ���� � ����<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 125

126 Promotional Turn 9<br />

Bonus AIR MILES® Reward Miles<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) Display Program BAM BA<br />

95315 Wiser's Small Batch Whisky 750 End Aisle 10<br />

96065 E & J Gallo Brandy 750 6<br />

105213 Appleton Special Gold Rum (P.E.T) 375 8<br />

107193 Gray Fox Chardonnay 1500 4<br />

107201 Gray Fox Cabernet Sauvignon 1500 5<br />

114918 Golden Wedding 750 8<br />

114934 Golden Wedding (P.E.T) 1750 15<br />

114967 Finlandia Vodka 1750 Discovery iscovery y Ext.<br />

15<br />

123166 Cavallina Grillo Pinot Grigio 750 3<br />

129726 Fish Hoek Sauvignon Blanc 750 6<br />

131391 Smirnoff Vodka PET 1140 10<br />

134890 Dragani Montepulciano D'Abruzzo 7500 4<br />

135475 Fuzion Alta Reserve Malbec 750<br />

4<br />

140509 James Ready 5.5 6 x 473 Extender Exten<br />

4<br />

143164 Cusumano Nero D'Avola 750 50<br />

6<br />

160945 Tilia Malbec 750 75<br />

6<br />

160994 Trivento Fair Trade Malbec 750 75<br />

7<br />

163444 Piat D'Or Chardonnay 750<br />

4<br />

163477 Piat D'Or Merlot 750 7<br />

4<br />

169052 Carmen Reserva Carmenere ere 750 75<br />

7<br />

169441 Frangelico 750 Extender 8<br />

170001 35 South Sauvignon n Blanc Reserva 750 8<br />

170134 Banrock Station Pink k Moscato Rose Ro 750 5<br />

173542 Don Julio Blanco co<br />

750 25<br />

174615 ���������������������������� � ����������<br />

��� ����� �����<br />

500 BBAM 1<br />

181636 Sobieski Vodka Vod<br />

750 10<br />

186783 Mill Street treet et Lemon Tea T<br />

ea<br />

473 1<br />

187039 James mes Oatley y Tic Tok Sauvignon Sa Blanc 750 10<br />

188193 Gato Negro g Cabernet Sauvignon 750 5<br />

190363 Prince Igor g Vodka (P.E.T) (<br />

1750 15<br />

193433 Silent Sam Vodka Vodk Vo<br />

1750 20<br />

195511 Chateau teau Des Charmes Pinot Noir VQA 750 End Aisle 5<br />

199851 Okocim Mocne M<br />

500 1<br />

200402 Bacardi Bacard Razz Original Raspberry Rum 750 8<br />

206508 Graham's Grah 10 Year Old Tawny Port 750 12<br />

2076888 D'Eaubonne D<br />

Vsop Napoleon Brandy 1140 20<br />

212290 290<br />

Mount Gay Eclipse 1140 Extender 20<br />

214981 14981<br />

Cremant De Bourgogne Reserve 'Paul<br />

Delane'<br />

750 FSI 5<br />

215871 71<br />

Gibson's Finest 12 Year Old 1140 Extender 12<br />

216606 Grant's Family Reserve 375 4<br />

216788 Bacardi Black 1140 10<br />

216820 Finlandia Vodka 1140 10<br />

216929 Smirnoff Vodka 1140 10<br />

217034 Schenley O.F.C. 1140 10<br />

217166 Gordons Gin 1140 10<br />

217273 Mumm Cuvee Napa Brut Prestige 750 Wine Fridge 12<br />

217745 Captain Morgan White Rum 1140 10<br />

����� �� �� �� �����<br />

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Bonus AIR MILES® Reward Miles<br />

Continued<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) Display Program BAM B<br />

224865 Dr. Mcgillicuddy's Peach Schnapps 1140 10<br />

226530 181 Merlot Lodi 750 10<br />

226696 Errazuriz Estate Pinot Noir 750 7<br />

227256 Bacalhoa Tinto Da Anfora 750 6<br />

227611 Xante 500 12 1<br />

229849 Finca La Linda Merlot 750 6<br />

230797 Fontella Chianti Docg 750 5<br />

231795 �������������� 750 6<br />

232272 Stlto Merlot-Malbec 750 4<br />

232322 Stlto Chardonnay 750 4<br />

234443 Terra Andina Chardonnay 7500 Wine e Fridge Fridg F<br />

6<br />

238964 Sogrape Grao Vasco Dao 1500 15<br />

10<br />

240978 The People's Wine Pinot Gris 750 Wine Fridge 8<br />

241869 Glenmorangie Quinta Ruban 750 50<br />

50<br />

243352 Kressmann Selection Chardonnay 750 BBAM 4<br />

243378 Kressmann Selection Merlot 750 BBAM 4<br />

247080 Mouton Cadet Reserve Blanc 750 Wine Fridge 8<br />

249102 Belvedere Red Special Edition ion on 750<br />

20<br />

250134 Sortilege 750 75<br />

8<br />

250381 Francois Lurton Sauvignon gnon on De De Bordeaux<br />

750 5<br />

250498 Castello Del Poggio o Moscato Frizzante 750 4<br />

251017 Sangiovese Terre e Di Chieti Igt<br />

750 3<br />

251082 B & G Partager er Merlot Mer<br />

750 5<br />

251090 Sandeman n Vau Vintage ntage g Port<br />

750 10<br />

253831 Campo Maccione Morellino Di D Scansano<br />

Docgg<br />

750 8<br />

253914 Martini artini tini Extra Dry D Vermouth Vermou White 1000 4<br />

254714 Cutty y Sark Scotch Whisky Wh W<br />

750 10<br />

254912 Codorniu Brut Clasico Clas Cla Sparkling (3 x 200<br />

mL)<br />

600 7<br />

255190 Doppio pp Passo Pa Primitivo Salento Igt 750 5<br />

255836 Granville Island Is English Bay Pale Ale 6 x 341 4<br />

256313 416 6 Urban Urb Wheat 6 x 355 4<br />

257030 Concilio Conc Con Pinot Noir Vigneti Delle Dolomiti Igt 750 4<br />

258335 5 Appleton Ap White Jamaica Rum. 1140 12<br />

259432 432 32<br />

Belvedere Pure Vodka 1750 End Aisle 30<br />

260869 60869 6086<br />

Sobieski Vodka 1.14 1140 Discovery Ext. 10<br />

261768 2617 261768 Canada Gold Whisky (P.E.T). 1750 15<br />

262337<br />

2337<br />

Niersteiner Spatlese Late Harvest 750 6<br />

263640<br />

40<br />

La Vieille Ferme Cotes Du Ventoux 750 4<br />

265157 5157<br />

Jacob's Creek Moscato 750 7<br />

266106 6<br />

Ken Forrester Petit Chenin Blanc 750 5<br />

266999 Bonacchi Chianti Classico Riserva Docg 750 5<br />

267070 Tommasi Ripasso Doc Il Sestante 750 5<br />

269688 Hungaria Sauvignon Blanc 750 5<br />

269761 Raymond Classic Cabernet Sauvignon 750 10<br />

269829 Grant Burge Summers Chardonnay 750 Discovery Ext. 6<br />

269993 Finca El Origen Chardonnay Reserva 750 10<br />

����� �� �� �� �� ����� ���� ���� ��� �� �� �� �� �� �� ��� ���� ��� �� �� ����� ����<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 127

128 Promotional Turn 9<br />

Bonus AIR MILES® Reward Miles<br />

�� �� �� ��<br />

Continued<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) Display Program BAM AM<br />

266080 Manu Pinot Grigio 750 5<br />

270017 Jacob's Creek Reserve Chardonnay<br />

Adelaide Hills<br />

750 Wine Fridge 10<br />

271882 Mathilde Pear 375 5<br />

271908 Marie Brizard Chocolat Royale 750 23<br />

271916 Olmeca Altos Reposado 750 20<br />

272138 Tommasi Vermentino Maremma Igt 750 5<br />

273342 Errazuriz Max Reserva Sauvignon Blanc 750 Wine ne Fridge ridge g<br />

10<br />

274266 Bacardi Rock Coconut 750 8<br />

277210 Cavit Collection Moscato Pavia Igt 750 Wine Fridge Fridg<br />

5<br />

277954 Campari Aperitivo 750 6<br />

279489 Van Gogh Espresso Vodka 750 10<br />

281311 The Pavillion Chenin Blanc Viognier 750 50 BBAM<br />

4<br />

281345 Fifth Leg Old Dog New Tricks Shiraz 750 75<br />

8<br />

281378 Forty Creek Cream Liquor 750 End Aisle 8<br />

281923 Jaw Drop Puckering Punch 473 47<br />

1<br />

283937 L'Oca Ciuca Chianti Docg Riserva 750 75<br />

5<br />

284026 Joseph Drouhin Chablis Drouhin Vaudon 750 7<br />

5<br />

284539 Trius Brut VQA 750 7<br />

10<br />

285254 Forty Creek Copper Pot Reserve eserve rv 750<br />

10<br />

285585 Masi Valpolicella Doc 750 7<br />

End Aisle 5<br />

286088 Place in The Sun Shiraz az<br />

750 8<br />

288795 Stoneleigh Marlborough rough gh g Chardonnay 750 10<br />

289835 French Cross Dry ry White te<br />

1500 Wine Fridge 5<br />

292169 Montes Limited ed Selection Cabernet Caberne Sauv<br />

Carmeneree<br />

750 8<br />

293076 Francois s Lurton Janeil Ja Janeil Cabernet Cabern Sauvignon 750 5<br />

293514 Domaine aine Du Petit Clocher Cloche Cabernet Franc<br />

Anjou njou jou j<br />

750 4<br />

294520 Spearhead p Hawaiian Style Pale Ale 6 x 355 4<br />

297101 French Cross Chardonnay Char<br />

1500 5<br />

298505 La Vieille Ferme Ferm Cotes Du Luberon 750 5<br />

298521 Yankee Jim Silver S Reserve 6 x 473 3<br />

305607 Seagrams g 83 750 8<br />

308643 Sogrape Sograp S Mateus Signature Red 750 5<br />

309401 Taylor Taylo Ta Fladgate First Estate Port 750 10<br />

3129833 Skinnygirl S Bare Naked Vodka 750 10<br />

315291 291<br />

Rickard's Oakhouse 6 x 341 4<br />

316844 6844<br />

Bombay Sapphire London Dry 750 Extender 8<br />

332304 304<br />

Jaboulet Cotes Du Rhone Parallele 45 750 4<br />

3422466 Amarula Cream 750 12<br />

348359 Santa Rita Reserva Chardonnay 750 8<br />

350819 Casarsa Chardonnay Doc 1500 5<br />

351791 Casarsa Merlot Doc 1500 5<br />

358309 Carmen Gran Reserva Cabernet 750 10<br />

360552 Crus & Dom. De France Chateau De<br />

Courteillac<br />

750 4<br />

373373 Pierre Sparr Gewurztraminer 750 5<br />

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Bonus AIR MILES® Reward Miles<br />

Continued<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion# Description Size (mL) Display Program BAM B<br />

379032 O'Casey's Irish Cream 750 10<br />

384511 Dragani Montepulciano D'Abruzzo 2000 8<br />

391458 Louis Bernard Cotes Du Rhone Villages 750 5<br />

400754 Iceberg Vodka 750 9<br />

405753 Robert Mondavi Private Selection Sauv<br />

Blanc<br />

750 5<br />

427088 Casillero Del Diablo Rsv Merlot 750 6<br />

437772 Belvedere Vodka 750 End d Aisle Aisle<br />

20<br />

447961 Fireball Whisky Shooter 200 4<br />

500546 Captain Morgan Spiced Rum 1750 20<br />

527515 Gray Fox Cabernet Sauvignon 7500 4<br />

544155 Iceberg Vodka 1750 7<br />

16<br />

558999 Kittling Ridge Icewine & Brandy 375 37<br />

10<br />

581645 Louis Bernard Cotes Du Rhone Red 750 Extender Ext<br />

7<br />

582841 Family Series Baco Noir VQA 750 Extender 4<br />

588897 Placido Pinot Grigio Delle Venezie Igt g 750<br />

7<br />

589432 Louis Bernard Cotes Du Rhone White 750<br />

5<br />

602615 Angus The Bull Cabernet Sauvignon auvignon vignon 750<br />

8<br />

602821 Carolans Irish Cream 375 37<br />

4<br />

604470 Compass Box The Peat at Monster Vatted Vatte<br />

Malt<br />

750 20<br />

606798 Beringer Stone Cellars ellars Cabernet Sauvignon Sauvig Sauv 750 6<br />

607903 French Cross Cab b Merlot<br />

1500 5<br />

614271 Gray Fox Chardonnay hardonnay nna<br />

750 5<br />

619452 Matua Valley alley y Hawkes Bay y Sauvignon Sauv Sau Blanc 750 8<br />

620583 Dragani ani ni Pinot Grigio Trebbiano Trebbia<br />

2000 8<br />

620666 Casillero sillero llero Diablo Diabl Rsv Carmenere Carm<br />

750 7<br />

620773 Masi Masianco Masianco Pinot Pino GGrigio<br />

& Verduzzo Igt 750 End Aisle, Wine<br />

Fridge, FSI<br />

5<br />

620831 Negrar ar Ripasso Ripasso p VValpolicella<br />

V Classico Doc 750 6<br />

620997 Campo p Viejo Vi Viejo CCrianza<br />

750 8<br />

621227 Straccali<br />

CChianti<br />

Docg 750 8<br />

621888 Relax elax Ri Riesling R<br />

750 4<br />

622837 Sterli Sterling Vintner's Merlot 750 8<br />

625756 Sh Sheridan's Original Double Liquor 750 10<br />

628289 89<br />

Philippe De Rothschild Pinot Noir Vdp 750 5<br />

637595 37595 7595<br />

Concilio Pinot Grigio Trentino Doc 750 4<br />

644062 644<br />

Santa Carolina Shiraz 750 5<br />

668954<br />

Banrock Station Unwooded Chardonnay<br />

Carton<br />

1000 Green Extender 12<br />

669085 9085<br />

Blu Giovello Pinot Grigio 1500 10<br />

669242 42<br />

Sterling Vintner's Chardonnay 750 8<br />

676395 Singha Lager 6 x 330 5<br />

718940 Goats Do Roam Red 750 5<br />

891879 Grappa Stravecchia 750 8<br />

897645 Sophia's Lemoncella 750 5<br />

898635 Palladium Grappa Chardonnay &<br />

Strawberry<br />

750 6<br />

�� �� �� �� ���� ��� ���� ��� �� �� �� �� �� �� ��� �� ��� �� ���� ������ �� ��� �� ��� �� ����������� �� ��� ���� ��� ��� ��� �� ��� ����<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 129

BBAM<br />

Option <strong>LCBO</strong># Description Size (mL) BAM<br />

1<br />

1<br />

1<br />

Bundled Bonus AIR MILES® Reward Miles<br />

130 Promotional Turn 9<br />

BBAM<br />

Amount<br />

91850 Rekorderlig Wild Berries 500 1 1 2<br />

174615 ���������������������������� 500 1 1 2<br />

222299 The Pavillion Shiraz Cabernet Sauvignon 750<br />

281311 The Pavillion Chenin Blanc Viognier 750 4<br />

243352 Kressmann Selection Chardonnay 7500 4<br />

243378 Kressmann Selection Merlot 750 4<br />

Total<br />

BAM BA<br />

6 10<br />

2 10<br />

2 27623 Mill Street Stock Ale 6 x 341<br />

5 5<br />

Option 1 - “Buy the two listed products at the same time and d receive the Bundled B Bonus AIR MILES®”<br />

Option 2 - “Buy two of the same listed product and receive ive ve the Bundled Bonus Bo AIR MILES®”<br />

Option 3 - “Buy three of the same listed product and receive eive the Bundled Bonus B<br />

AIR MILES®”<br />

Option 4 - “Buy two of the three listed products and nd receive the Bundled Bundle Bundl<br />

Bonus AIR MILES®”<br />

���������������� �� ��� ��� �� �� ����<br />

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Necktags<br />

<strong>LCBO</strong>#<br />

Case<br />

Conversion Description Size (mL) NT Approved<br />

26 Mike Weir Chardonnay VQA 750<br />

Contest - game day y tickets (100th (1<br />

Grey Cup Festival) al)<br />

109 Mike Weir Cabernet Merlot VQA 750<br />

Contest - game me day tickets (100th<br />

Grey Cup Festival)<br />

1925 Courvoisier VS 750 Accolade de<br />

21097 The Glenlivet 12 Yr Malt 750 Contest test - Win a Trip<br />

157883<br />

Montes Classic Series Cabernet<br />

Sauvignon<br />

750 Press Tasting Notes<br />

216721 Tanqueray Dry Gin 11400 Recipe<br />

217687 Canadian Club Premium 1140 140 Mad Men S5 NYC Trip<br />

253575 Malibu Black Coconut Flavoured Rum 750 Recipe/product Recipe/pr info<br />

260430 Palatine 1812 Chardonnay VQA 750 75 Via Rail Ra<br />

260448 Palatine 1812 Merlot Cabernet VQA 750 Via Rail<br />

275263 Silver Lake Premium Vodka 750 Crafted in Ontario<br />

285767 Gallo Family Vineyrds White Zinfandel nfandel ndel 750 <strong>Product</strong> Info<br />

286898 Jacob's Creek Chardonnayy 750 75 Accolades<br />

286906 Absolut Vodka Unique Edition tio<br />

750 <strong>Product</strong> Info<br />

291971 Villa Wolf Pinot Noir, Pfalz<br />

750 <strong>Product</strong> knowledge<br />

298364 Black Velvet Toasted sted ted Caramel Whisky 750 Informational Caramel Whisky<br />

578641<br />

Casillero Del Diablo lo Reserva Sauvignon Sauvig Sa<br />

Blanc<br />

750 Cool Climate Wine - <strong>Product</strong> Info<br />

604348 Absolut Apeach Vodka<br />

750 Recipe<br />

665471 Jacob's ob's b's Creek<br />

Reserve Shiraz Sh<br />

750 Accolades<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 131

Display y Table<br />

Merchandising chandisin<br />

<strong>Guide</strong>lines uidelines uideline<br />

The following section provides direction on<br />

merchandising merchandi merchand Nesting and Promo Tables.<br />

If yo you<br />

have any questions, please contact<br />

your yo<br />

store’s Regional Visual Merchandiser<br />

or e-mail visual.merchandising@lcbo.com.<br />

�����������<br />

��

Display Table Themes<br />

The Nesting Table Map is used for all of the Nesting Table<br />

Layouts.<br />

The products have been selected by Category<br />

Management and arranged by Visual Merchandising<br />

according to the “like-<strong>with</strong>-like” and “colour/size/type”<br />

principles to accomplish a balanced, easy-to-shop display.<br />

Please merchandise the tables according to the themes s<br />

provided.<br />

These themes have been selected to integrate <strong>with</strong> the<br />

Promotional Theme and to maximize sales potential. otential. ntial.<br />

<strong>Product</strong> Orders<br />

For each Nesting Table, please ease order or two or o three cases of each of the 12-18<br />

participating products.<br />

For each Promo Table, ble, please order orde ord two or three cases of each of the six to eight<br />

participating products. roducts.<br />

The Store e Manager may modify m product selections, based on customer buying patterns<br />

and demographics emographics mographics but b alternative products should match the theme.<br />

134 Promotional Turn 9<br />

Merchandising Display Tables<br />

���<br />

Example Exa of<br />

colour,<br />

siz size, type<br />

Example of<br />

“like <strong>with</strong> like”<br />

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Nesting Table Baskets<br />

<strong>Product</strong> Placement<br />

Too many facings of the same product will make the display seem cluttered, d, , dulling the<br />

impact of the products being promoted.<br />

By following the basic principle of ‘like product <strong>with</strong> like product’, you u will accomplis accompl accomplish<br />

�����������������������������������������������������<br />

Remember to consider the colour, size and type when building ding your display. dis<br />

Placing complementary colours next to each other also so enhances the look l of the display.<br />

Items on the Display Tables should not ‘compete’ <strong>with</strong> h each other.<br />

Nesting Table Baskets<br />

All nesting tables must have a basket asket on each c ccorner<br />

of the table.<br />

Select one product to merchandise merchan in each e basket to<br />

complement the theme. eme. Sign the product pro p <strong>with</strong> metal sign<br />

holders and black k sign inserts.<br />

Each medium-sized m-sized basket<br />

hholds<br />

two cases of 750 mL<br />

product or one one case of 1000 10<br />

mL /1500 mL product.<br />

���������������� �<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 135<br />

Example of<br />

basket <strong>with</strong> sign

Store #<br />

For the<br />

Sprirts<br />

Lover<br />

Nesting Table Theme<br />

goLOCAL<br />

Gifts Under<br />

$25<br />

1 1<br />

10 2 1 1 1<br />

15 1<br />

17 1<br />

21 1 1<br />

22 1<br />

23 1<br />

31 1<br />

35 1<br />

38 1 1<br />

57 1<br />

115 1 1 1<br />

149 1 1<br />

164 1<br />

171 1<br />

187 1 1 1<br />

198 1<br />

200 1<br />

212 1<br />

217 1<br />

226 1<br />

248 1 1<br />

249 1<br />

252 1<br />

329 1<br />

334 1 1 1<br />

340 1<br />

344 1<br />

346 1 1 1 1<br />

351 1<br />

355 1 1<br />

1 1<br />

359 1<br />

360 1<br />

1<br />

361 1<br />

367 7 1<br />

1<br />

371 1<br />

1<br />

373 1<br />

378 1 1<br />

381 1<br />

386 1<br />

388 Essential<br />

390 1 1<br />

393 1<br />

394 1<br />

412 1 1 1<br />

416 1 1<br />

VINTAGES<br />

Essentials<br />

Store #<br />

136 Promotional Turn 9<br />

For the<br />

Sprirts<br />

Lover<br />

Nesting Table Fixtures<br />

Nesting Table Theme<br />

goLOCAL<br />

Gifts Under<br />

$25<br />

VINTAGES<br />

417 1 1<br />

432 1<br />

438 1<br />

445 1 1 1 1<br />

452 1<br />

459 1<br />

470 1<br />

495 1<br />

497 1<br />

511 1<br />

522 1<br />

523 1<br />

1<br />

532 32<br />

1<br />

542 1<br />

544<br />

1<br />

545<br />

1<br />

555<br />

1<br />

556 5<br />

1 1<br />

568<br />

1<br />

573 57<br />

1<br />

575 1<br />

579 1<br />

580 1 1<br />

587 1<br />

590 1 1<br />

601 1<br />

605 1<br />

617 1<br />

619 1<br />

623 1<br />

624 1<br />

627 1<br />

631 1 1<br />

632 1<br />

641 1<br />

643 1<br />

703 1<br />

771 1 1<br />

<strong>Product</strong> Theme Location<br />

��ssentials Essentials<br />

���������������<br />

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���������������������������������������<br />

themes. It is the Manager’s discretion<br />

to choose which themed tables to build.

Nesting Table Map<br />

Use for all Nesting Table Themes<br />

Q<br />

3 Facings<br />

3 Facings<br />

R<br />

Basket<br />

1 Case<br />

H<br />

I<br />

Basket<br />

1 Case<br />

3 Facings<br />

3 Facings<br />

3 Facings 3 Facings<br />

J K<br />

3 Facings 3 Facings �� ��<br />

3 Facings ���<br />

L<br />

3 Facings<br />

H<br />

I J<br />

cing�� K<br />

L<br />

3 Facings<br />

G<br />

3 Facings<br />

G<br />

M<br />

3 Facings<br />

M<br />

3 Facings<br />

SOFT S<br />

DRESSING ��E D E<br />

3 Facings 3 Facings F<br />

SIGNAGE<br />

3 Facings<br />

F<br />

3 Facings<br />

F<br />

N<br />

3 Facings<br />

N<br />

3 Facings<br />

C<br />

B<br />

A<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 137<br />

3 Facings<br />

3 Facings<br />

3 Facings<br />

Basket<br />

1 1 Case<br />

P<br />

E<br />

D<br />

C<br />

B<br />

A<br />

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Basket<br />

1 Case<br />

O<br />

3 Facings<br />

3 Facings<br />

3 Facings<br />

3 Facings<br />

3 Facings<br />

FRONT OF STORE

Holiday Wrapped Up: For the Spirits Lover<br />

Location <strong>LCBO</strong># Description Format mat<br />

A 222992 St Remy VSOP Brandy Gift Pack<br />

B 194068 Canadian Club Premium Gift Pack<br />

C 290932 Forty Creek Barrel Select Gift Pack Pac<br />

D 222885 Crown Royal Gift Carton Gift Pack<br />

E 290957 Gibson's Finest 12-Year Old Gift G Pack<br />

F 245068 Disaronno Gift Pack<br />

G 290940 Canadian Club Premium Gift Pack<br />

H 18945 St Remy VSOP Brandy Gift Pack<br />

I 287102 El Dorado 12-Year Old Gift Pack<br />

J 194365 Gentleman Jack Gift Pack<br />

K 601344 Chivas Regal 12-Year Old Gift Pack<br />

L 287581 The Glenlivet 12-Year Old Gift Pack<br />

M 184721 Courvoisier VS Gift Pack<br />

N 243444 Courvoisier VS Gift Pack<br />

O 622357 Hennessy VS Gift Pack<br />

P 287029 Crystal Head Vodka Gift Pack Pa<br />

Gift Pack<br />

Q 245175 Glenmorangie ngie gie Discovery Gift Set<br />

Gift Pack<br />

R 604686 ���������������������� ���� �� ������ ������ ����<br />

Gift Pack<br />

Alternate <strong>Product</strong>s<br />

N1 964254 Armagnac De Montal Monta<br />

Gift Pack<br />

N1 289819 Ardbeg rdbeg 10-Year 10-Yea Old O Islay Single Malt Gift Pack<br />

N1 49403 Bottega Jeroboam Jerob Jero Grappa Server <strong>with</strong> Tap Gift Pack<br />

N1 MANAGERS MANAGE DISCRETION OF GIFT PACKS WITH A SPIRITS THEME Gift Pack<br />

NOTE: E: The Nesting T TTable<br />

Map is used for all of the Nesting Table Layouts.<br />

Re-order# e-order# DGN<br />

13098-87<br />

Shelf f Talkers kers<br />

DMS Re-order# DMS-13098-96<br />

138 Promotional Turn 9<br />

Nesting Table Theme: N1 & N4<br />

���� �� ���� ��� ��� ��� ����� �� ��� �� �� �� �� �� ���������� �� �� �� ����<br />

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Nesting Table Theme: N2<br />

goLocal: VQA Gifting and/or Entertaining Selections<br />

Location <strong>LCBO</strong># Description Format<br />

A<br />

Gift Pack<br />

B Gift Pack Pac<br />

C Gift Pack P<br />

D Gift G Pack<br />

E Gift Pack<br />

F Gift Pack<br />

G Gift Pack<br />

H Gift Pack<br />

I Gift Pack<br />

J<br />

MANAGERS DISCRETION TION ION TO SELECT SELEC THE<br />

18 PRODUCTS TO FIT THE THEME VQA GIFTING GGIF<br />

Gift Pack<br />

K AND/OR ENTERTAINING RTAINING TAIN SELECTIONS.<br />

SELECTION E<br />

Gift Pack<br />

L Gift Pack<br />

M Gift Pack<br />

N Gift Pack<br />

O Gift Pack<br />

P Gift Pack<br />

Q Gift Pack<br />

R Gift Pack<br />

Alternate <strong>Product</strong>s<br />

N2 Gift Pack<br />

N2 Gift Pack<br />

NOTE: The he Nesting Nesting Table<br />

Table Map is used for all of the Nesting Table Layouts.<br />

Re-order# order# DGN 13098-88 1309 1<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 139

Gifts Under $25<br />

140 Promotional Turn 9<br />

Nesting Table Theme: N3<br />

Location <strong>LCBO</strong># Description Format mat<br />

A 291385 Nalewka Babuni Gift G Pack<br />

B 898478 Freixenet Cordon Negro Gift Pack<br />

C 190066 Fuzion Alta Gift Pack<br />

D 291609 Beso de Vino Selección Gift Pack Pa<br />

E 291252 Two Oceans Duo Gift Gi Pack<br />

F 291237 PKNT Gift Pack Gift Pack<br />

G 291260 Santa Rita 120 Series Gift Pack<br />

H 291294 Woodbridge Holiday Gift Pack Gift Pack<br />

I 187377 Flat Rock Riddled Sparkling Gift Pack<br />

J 289207 Light Bulb Liqueur - 2 Flavours Gift Pack<br />

K 601393 Dooley's Six Appeal Gift Pack<br />

L 49627 Tequila Rose 6-Pack Gift Pack<br />

M 84137 Baileys Irish Cream Sampler pler r<br />

Gift Pack<br />

N 49262 Absolut Five Flavour Gift Pack<br />

Gift Pack<br />

O 296541 Appleton Estate VX<br />

Gift Pack<br />

P 461962 Crown Royal Gift Pack<br />

Q 624221 Mozart Chocolate hocolate ocolate Cream<br />

Gift Pack<br />

R 288613 Palm Bay<br />

Gift Pack<br />

Alternate <strong>Product</strong>s<br />

N2 604181 Bottega Fior di Latte Grappa Gift Pack<br />

N2 131565 Pravda Pr<br />

Gift Pack<br />

N2 MANAGERS DISCRETION OF GIFT PACKS UNDER $25 THEME Gift Pack<br />

N2 Gift Pack<br />

NOTE: The Nesting Tab TTable<br />

Map is used for all of the Nesting Table Layouts.<br />

Re-order# e-order# -order# DGN<br />

13 13088-89<br />

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Promo Table Fixtures - <strong>Product</strong> Theme Locations<br />

<strong>Product</strong> Theme Location<br />

Promo Table Themes<br />

Store # What’s New 10 Easy Gifts A New Group of 7 Wine: Wine e Cusine C<br />

5 1<br />

10 1<br />

115 1 1 1<br />

187 1 1 1 1<br />

212 1<br />

252 1 1 1 1<br />

253 1 1 1<br />

265 1<br />

334 1 1 1<br />

1<br />

355 1 1<br />

378 1 1 1<br />

1<br />

388 1<br />

445 1 1 1<br />

1<br />

491 1<br />

497 1<br />

573 1<br />

590 1 1<br />

1 1<br />

617 1<br />

619 1 1<br />

1<br />

624 1 1<br />

1 1<br />

631 1 1<br />

1<br />

632 1 1<br />

1<br />

703 1 1<br />

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<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 141

Promotional Table Location Map<br />

G<br />

3 Facings<br />

H<br />

3 Facings<br />

A<br />

3 Facings<br />

F<br />

3 Facings<br />

SIGNAGE<br />

B<br />

3 Facings<br />

FRONT OF STORE<br />

E<br />

3 Facings<br />

D<br />

3 Facings<br />

C<br />

3 Facings<br />

Promo Table 1: What’s New Ne<br />

142 Promotional Turn 9<br />

Promo Table Themes<br />

Location <strong>LCBO</strong># Description<br />

Descriptio<br />

Format<br />

A 285957 Damblat Armagnac Armagn Armag Napoleon 10 Years Old 750 mL<br />

B 283911 1 Captain Morgan Mo Silver Spiced Rum 750 mL<br />

C 307769 07769 ����������������������� ������ ���<br />

750 mL<br />

D 293134 93134 Paul Pau Mas Estate Cabernet Merlot 750 mL<br />

E 107904 Wyndham Estate George Wyndham Founder's Reserve Shiraz 750 mL<br />

F 288696 Cuvee Van De Keizer Blauw 750 mL<br />

G 290148 0148 Crazy Uncle Blood Orange, Rosemary & Maple Punch 1 L<br />

H Alternate rnate Prod<br />

<strong>Product</strong>s<br />

(VE) (V 180695 ��������������������������������������� 750 mL<br />

P2 (VE) 302018 Chateau Pipeau Saint-Émilion Grand Cru 750 mL<br />

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Re-order# DGN 13098-90<br />

The Promo Table Map is used for all four ur r Table<br />

Layouts.<br />

To merchandise the table properly, erly, ly, 2-3 cases of o<br />

each product should be ordered, ered, allowing for�<br />

for 3<br />

facings of each product.

Promo Table 2: 10 Easy Gifts<br />

Location <strong>LCBO</strong># Description Format Forma Fo<br />

A 269845 Cooralook Strathbogie Ranges Chardonnay 750 mL<br />

B 572875 Peter Lehmann Barossa Shiraz 750 50 mL m<br />

C (V) 216424 Poças Colheita 1994 (November 10th Release) 750 mL m<br />

D 480616 Jack Daniel’s Single Barrel Select 750 75 mL<br />

E 559062 Nalewka Babuni dessert cherry wine 750 mL<br />

F 94094 Domaine Pinnacle Ice Cider 375 mL<br />

G 155341 Perrier Jouët Grand Brut Champagne 750 mL<br />

H 3822 Wychwood Brewery Bah Humbug Christmas mas s Ale A<br />

500 mL<br />

Re-order# DGN 13098-91<br />

Promo Table 3: A New Group of 7<br />

Location <strong>LCBO</strong># Descriptionn Format<br />

A (V) 660704 Stratus White e VQA V<br />

750 mL<br />

B 417642 Cave Spring Pinot Noir VQA<br />

750 mL<br />

C (VE) 56689 Stratus tratus atus Red Icewine VQA<br />

750 mL<br />

D 217521 Henry nry of of Pelham Pelham Cuvée Cuvée C Catherine Brut 750 mL<br />

E (V) 125310 Norman Norman Hardie Pinot Pin Pi Noir VQA 750 mL<br />

F (V) 43281 Flat Rock Riesling Riesli VQA 750 mL<br />

G (VE) 591313 313 Malivoire Gamay Ga VQA 750 mL<br />

H 417642 642 Cave ve Spring Sp S Pinot Noir VQA 750 mL<br />

Re-order# DGN 13098-92 -92<br />

Promo mo o Table 4: Win WWine:<br />

Wine Cusine<br />

Location ocation cation LC L<strong>LCBO</strong>#<br />

Description Format<br />

A<br />

614669 Trapiche Reserve Cabernet Sauvignon 750 mL<br />

B<br />

(V) 328567 Cathedral Cellar Cabernet Sauvignon 750 mL<br />

C<br />

64287 Cono Sur Viognier 750 mL<br />

D 619221 Baron Philippe de Rothschild Viognier 750 mL<br />

E 566174 Warre’s Otima 10-Year-Old 500 mL<br />

F (VE) 121749 Taylor Fladgate 10 Year Old Tawny Port 750 mL<br />

G 64287 Cono Sur Viognier 750 mL<br />

H 619221 Baron Philippe de Rothschild Viognier 750 mL<br />

Re-order# DGN 13098-93<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 143<br />

Promo Table Themes<br />

������� �� �� �� �� ��� ���� �� ��� �� �� �� ���������� �� ��� ����<br />

�� �� �� �� ��� ��� ��� �� �� �� �� �� ��

Overview<br />

��� ����� �� ���� ������� ������ ������� ������� ����� ������ ������� ���� ������ ������ ������<br />

stores. Each quarter, a maximum of 14 displays feature products that are crowned wned by<br />

a branded backlit sign. Each backlit sign shows the image of one featured red ed product<br />

<strong>with</strong> an accompanying cocktail or pour.<br />

Turn 1 – P 3, 4, 5<br />

Turn 2 – P6, 7, 8<br />

Turn 3 – <strong>P9</strong>, 10, 11<br />

Turn 4 – P 12, 13, 1, 2<br />

Participating Stores<br />

Stores (7)<br />

�� Store 10 – 14 spots Summerhill<br />

�� Store 21 – 4 spots Ancaster<br />

�� Store 187 – 4 spots Barrie<br />

�� Store 334 – 5 spots Mississauga ga a<br />

�� Store 346 – 4 spots Woodbridge ridge<br />

�� Store 445 – 4 spots Oakville ville<br />

�� Store 590 – 4 spots Markham arkham<br />

Brand Hi Lite Program – Display Location<br />

144 Promotional Turn 9<br />

Promotion Dates: August 19 to October 4, 2012<br />

���������������� ��

Brand Hi Lite Program – <strong>Product</strong> Placement<br />

Continued<br />

Shelf Talkers<br />

This turn, we are doing something different; we are introducing shelf talkers ers that will wi<br />

highlight the 35 products that will be merchandised on the Halo Columns. mns. . Each shelf s<br />

talker will provide a description of the product, image, and a QR code de e that will provide provid prov<br />

additional information to the customer.<br />

Beer QR Codes (9 QR’s required) - will lead the customer back ack k to our existing existin Mobile<br />

Optimized Beer Selector.<br />

Spirits QR Codes (15 QR’s required) - will open the customer’s mer’s e-mail e-ma e-m program, and<br />

open a self populated e-mail that will allow them to ‘e-mail a friend’ friend frien information about<br />

this great product they found at the <strong>LCBO</strong>.<br />

Ready to Drink QR Codes (9 QR’s required) d) - will open the th customer’s e-mail program,<br />

and open a self populated e-mail that will allow them th to ‘e-mail a friend’ information<br />

about this great product they found at t the <strong>LCBO</strong>.<br />

NOTE: Artwork for shelf talkers rs is not complete comple comp at the time of this guide’s<br />

publication.<br />

Brand Hi Lite Displays plays ays<br />

Please merchandise dise products selections se as indicated on each shelf for all brand hi lite<br />

displays.<br />

Brand Hi i Lite #1 – Baileys Bail Bai<br />

Biscotti<br />

Shelf <strong>LCBO</strong> # Description Format Cases<br />

Shelf #1 (Top) 285262 Baileys Biscotti 750 mL 2 cases<br />

Shelf #2 285262 Baileys Biscotti 750 mL 2 cases<br />

Shelf #3 285262 Baileys Biscotti 750 mL 2 cases<br />

Shelf #4 285262 Baileys Biscotti 750 mL 2 cases<br />

Shelf #5 285262 Baileys Biscotti 750 mL 2 cases<br />

���� ����������������<br />

�� ��<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 145

Brand Hi Lite Program – <strong>Product</strong> Placement<br />

Please merchandise products selections as indicated on each shelf for all Brand and nd<br />

Hi Lite displays.<br />

Brand Hi Lite #2 – Iceberg<br />

750 mL<br />

750 50 mL m<br />

rg 750 7<br />

eberg er 11 1<br />

Iceberg erg<br />

*Please * merchandise ndise dise products selections select sele as indicated on each shelf.<br />

������<br />

Brand Hi Lite #3 – Crown own Royal Maple Ma<br />

Shelf <strong>LCBO</strong> # Description Format Cases C<br />

Shelf #1 (Top) 400754 Iceberg 750 mL 2 cases<br />

Shelf #2 400754 Iceberg 750 mL 2 cases<br />

Shelf #3 400754 Iceberg 750 mL 2 cases<br />

Shelf #4 227413 Iceberg 1140 mL 2 cases<br />

Shelf #5 544155 Iceberg 1750 mL 2 cases<br />

�<br />

Shelf Shel<br />

Shelf #1 (T (Top)<br />

Shelf SShelf<br />

# #2<br />

Sh SShelf #3<br />

<strong>LCBO</strong> #<br />

312801<br />

312801<br />

312801<br />

Description<br />

Crown Royal Maple<br />

Crown Royal Maple<br />

Crown Royal Maple<br />

Format<br />

750 mL<br />

750 mL<br />

750 mL<br />

Cases<br />

2 cases<br />

2 cases<br />

2 cases<br />

Shelf #4 312801 Crown Royal Maple 750 mL 2 cases<br />

Shelf #5 312801 Crown Royal Maple 750 mL 2 cases<br />

*Please merchandise products selections as indicated on each shelf.<br />

146 Promotional Turn 9<br />

Continued<br />

��������� �����<br />

�� ���� ����� �� �� �� �� �� �� �� ��� �� �

Brand Hi Lite Program – <strong>Product</strong> Placement<br />

Continued<br />

Please merchandise products selections as indicated on each shelf for all Brand Bran ra<br />

Hi Lite displays.<br />

Brand Hi Lite #4 – Johnnie Walker Gold Reserve<br />

Shelf <strong>LCBO</strong> # Description Format Form Cases<br />

Shelf #1 (Top) 291278 Johnnie Walker er Gold Reserve 750 75 mL 2 cases<br />

Shelf #2 291278 Johnnie Walker ker Gold Reserve 750 mL 2 cases<br />

Shelf #3 291278 Johnnie e Walker Gold Reserve Reserv 750 mL 2 cases<br />

Shelf #4 292805 Johnnie nnie nie Walker Platnium 750 mL 2 cases<br />

Shelf #5 292805 Johnnie Walker Platnium 750 mL 2 cases<br />

�����Forma<br />

Johnnie Walker W Platni<br />

erchandise handise products<br />

����<br />

Brand Hi Lite #5 – Forty Creek Cream Cr<br />

*Please merchandise products selections as indicated on each shelf.<br />

Shelf<br />

Shelf #1 (Top)<br />

Shelf #2<br />

Shelf #3<br />

Shelf #4<br />

���Shelf<br />

<strong>LCBO</strong> #<br />

281378<br />

281378<br />

285254<br />

285254<br />

Description<br />

Forty Creek Cream<br />

Forty Creek Cream<br />

Forty Creek Copper Pot<br />

Forty Creek Copper Pot<br />

Format<br />

750 mL<br />

750 mL<br />

750 mL<br />

750 mL<br />

Cases<br />

2 cases<br />

2 cases<br />

2 cases<br />

2 cases<br />

Shelf #5 605733 Forty Creek Barrel Select 1140 mL 2 cases<br />

lf<br />

Shelf<br />

S<br />

�������� ��� ���<br />

*Please merchandise products selections as indicated on each shelf.<br />

<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 147<br />

er Gold Rese���<br />

��� �� ���� ��� ���

Brand Hi Lite #6 – Don Julio Blanco<br />

Brand Hi Lite Program – <strong>Product</strong> Placement<br />

148 Promotional Turn 9<br />

Continued<br />

Shelf <strong>LCBO</strong> # Description Format Cases Case<br />

Shelf #1 (Top) 173542 Don Julio Blanco 750 mL 2 cases<br />

Shelf #2 173542 Don Julio Blanco 750 50 mL 2 cases<br />

Shelf #3 173559 Don Julio Reposado 750 mL 2 cases case cas<br />

Shelf #4 173559 Don Julio Reposadoo 750 50 mL 2 cases c<br />

Shelf #5 31153 Don Julio 1942 750 mL 2 cases<br />

*Please * merchandise products selections elections tions as indicated<br />

on each shelf.<br />

������������� �� ���� ���� �� ������ �� �� �� ����

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