Marketing & Product Guide P9 - Doing Business with LCBO
Marketing & Product Guide P9 - Doing Business with LCBO
Marketing & Product Guide P9 - Doing Business with LCBO
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
PT9 is a 3 Week Turn!<br />
�<br />
���<br />
�UID<br />
MARKETING & PRODUCT GUIDE<br />
PT9<br />
NOVEMBER 11, 2012 - DECEMBER 1, 2012
PT9 Features<br />
Holiday Gift Cards<br />
Holiday Gift Cards are force-allocated to stores beginning week 30<br />
(week of October 22). Gift Card activations will be monitored and<br />
additional cards will be automatically forced to stores requiring<br />
more inventory.<br />
Holiday Gift Packaging<br />
We’ve got complete gifting solutions for busy holiday shoppers. ppers. Festive Festi<br />
gift cards are a simple choice, and the perfect product dressed essed up in<br />
a beautiful gift bag or box looks thoughtful and impressive. essive. e.<br />
Holiday Gift Staff <strong>Guide</strong><br />
By now each store would have received their eir allotted quantities quantit of the Holiday<br />
Staff Gift <strong>Guide</strong>. This guide is meant to help our staff<br />
(both<br />
Customer Service<br />
Representatives and seasonal staff) <strong>with</strong> h this year’s line<br />
up of gift products<br />
and gift packaging.<br />
Super Sale<br />
Black Friday has traditionally ditionally onally been the tthe<br />
biggest sale day in the United States<br />
and we would like ke to entice Canad Canadian shoppers to save themselves a long trip<br />
and wait at the he e border. Let cust cus customers know they can get great savings<br />
and enjoy these fan favourites favour favourite while watching the Grey Cup game instead!<br />
New Starting Sta PT9<br />
����������������<br />
��� �� �� �<br />
Based ed<br />
on Retail feedback, effective PT9 there will be only one version of the <strong>Marketing</strong> and<br />
<strong>Product</strong> <strong>Guide</strong>. The Display Table Merchandising <strong>Guide</strong>lines are included in the MPG.<br />
Also due the overwhelming use of the <strong>Marketing</strong> and <strong>Product</strong> <strong>Guide</strong>, effective PT9 all<br />
stores will now receive 2 copies in their mailbag.<br />
We hope these changes make it easier to implement the exciting programs that take place<br />
each and every promotion.<br />
gs<br />
’s<br />
SAVE<br />
$12.00<br />
<strong>LCBO</strong><br />
3 DAYS<br />
OF SUPER<br />
SAVINGS!<br />
THIS FRIDAY TO SUNDAY<br />
NOVEMBER 23 – 25<br />
CHIVAS REGAL 18 YEAR OLD<br />
According to American<br />
whisky writer F. Paul Pacult,<br />
“Strength and elegance<br />
balanced in harmony…<br />
blended Scotch does<br />
not get any better than<br />
this”. And at this price,<br />
we couldn’t agree more.<br />
MEDIUM & FLORAL<br />
582205 | 750 mL | REG. $94.95<br />
NOW $82.95
Goals of the Promotion 03<br />
PT8 Features 05<br />
Holiday Gift Cards 06<br />
Customer Takeaway Cocktail Recipes 07<br />
Holiday Wrapped Up - Advertising 08<br />
Shari’s Picks 10<br />
Super Sale FSI 11<br />
Holiday Gift Packaging 13<br />
Holiday Block Piles 23<br />
Beaujolais Nouveau 34<br />
Rear Cash Register Signs – “Check heck 25” 36<br />
Promotional Sign Gallery 37<br />
Seasonal & New <strong>Product</strong><br />
Fixture Program 55<br />
Sign Gallery<br />
nal & New Produ<br />
Fixture P<br />
Front ront End Merchandiser Merc 57<br />
Wine Fridge 63<br />
Mini-Thematic 69<br />
Special pe Promotions Fixture 73<br />
Exterior Springer ger Sign 75<br />
Shopping Cart Signs<br />
77<br />
goLOCAL L - Ontario Wine Wines 79<br />
goLOCAL LOCAL VQA FSI Fix Fixture 80<br />
Ontario Superstars S 81<br />
Ontario Popular Pick 82<br />
VINTAGES Superstars 83<br />
VINTAGES V<br />
BAM & LTO Signage 85<br />
Beer Programs 87<br />
Ontario Craft Beer End Aisle 88<br />
Brewery Spotlight 89<br />
Craft Beer Program 90<br />
Ontario Craft Beer (Quarterly Program) 91<br />
FOOD & DRINK 93<br />
Participating Stores 99<br />
Sold Space Programs 107<br />
Display Table <strong>Guide</strong>lines 133<br />
���������������
<strong>Marketing</strong> &<br />
<strong>Product</strong> <strong>Guide</strong> uide<br />
����<br />
HOLIDAY 1<br />
November 11, 1, 2012 - DECEMBER DECEM 2, 2012<br />
“Tell ell me what to bu<br />
buy”<br />
This year’s Holiday Hol Ho Campaign is all about making<br />
the holiday season s easier by simplifying the<br />
shopping opping experience.<br />
We know k that customers want help deciding what<br />
to buy, so the <strong>LCBO</strong>’s holiday gift to them is<br />
to make it easy to shop, easy to celebrate and<br />
easy to give. We’ve done the work so customers<br />
won’t have to.<br />
����� ���� �� ��<br />
�� ��<br />
Signage will set the tone for the season <strong>with</strong><br />
show-stopping creative and a focus on our<br />
assortment of gift packaging. The majority of instore<br />
signage (non-product specific) will remain in<br />
place for both PT9 and PT10.<br />
We’re offering solutions that are short, clear,<br />
attractive and easily understood. We want our gift<br />
recommendations and entertaining ideas to make<br />
customers say: “I never thought of that!”<br />
Continued on next page...
Easy to shop<br />
Signage will highlight gift ideas and product<br />
recommendations, making it easy to choose. Customer mer<br />
solutions will be communicated in an instant – short, hort,<br />
quick and to the point.<br />
Easy to celebrate<br />
We’ll showcase complete and easy entertaining ntertaining options opt<br />
that will make the host a hero. We’ll e’ll offe offer ideas and<br />
recipes for cocktails, appetizers, rs, food matches, mat baked<br />
goods, desserts – all simple e to prepare and<br />
present,<br />
and guaranteed to wow a crowd.<br />
Easy to give gi<br />
We’ve got complete plete gifting solutions sol for busy holiday<br />
shoppers. Festive ve gift card cards are a simple choice, and<br />
the perfect ect product dress dressed up in a beautiful gift bag or<br />
box looks oks thou thoughtful and impressive.<br />
Lastly, as 2012 2012 winds w down, we’d like to say “Thank<br />
you!” for supporting supp our programs throughout the year.<br />
We’re e’re look looking forward to working <strong>with</strong> you to make this<br />
our our best best<br />
and most successful holiday program ever.<br />
Thank you for all your effort and<br />
Happy Holidays from Sales & <strong>Marketing</strong>!<br />
���������������
1. Holiday Gift Cards<br />
2. Customer Takeaway y Cocktail Recipes Rec<br />
3. Holiday Wrapped ped Up - Advertising Advertisi Advertis<br />
4. Shari’s Picks icks cks<br />
5. Super per Sale Sale FSI FFSI<br />
6. Holiday Gift Packaging Pac<br />
7. Holiday Block B Piles<br />
8. Beaujolais Bea Be Nouveau<br />
9. 9 Rear Cash Register Signs – “Check 25”<br />
����� �����������<br />
��<br />
�� �����<br />
������<br />
�� ��
Gift Cards Cardss<br />
PT9 FEATURES - Holiday Gift Cards<br />
An important incremental<br />
sales opportunity!<br />
Merchandising<br />
Merchandise <strong>LCBO</strong> & VINTAGES<br />
Holiday Gift Cards on the Cash<br />
Desk(s) in an Acrylic Gift Card<br />
Merchandiser.<br />
Allocations & Receivals<br />
Holiday Gift Cards are forceallocated<br />
to stores beginning<br />
week 30 (week of October 22).<br />
Gift Card activations will be<br />
monitored and additional cards<br />
will be automatically forced to o<br />
stores requiring more inventory. ntory.<br />
Receive gift cards into o inventory vent<br />
as you would any other Vendor<br />
Direct Receivals s using Givex G<br />
Distributor 6230. 30.<br />
Vendor Direct irect Receivals<br />
Receivals<br />
procedures edures are available availab avail on the<br />
intranet ranet net portal in Retail Re Forms<br />
Manuals and <strong>Guide</strong>s Gu (search<br />
using Vendor Vend Vendor Direct).<br />
����������<br />
�<br />
Batch tch AActivations<br />
Gift GGift<br />
Card Batch Activation is<br />
aavailable<br />
for customers purchasing<br />
large orders. Complete batch<br />
activation instructions are available<br />
on the intranet portal in the Gift Card<br />
Store Information <strong>Guide</strong> available in<br />
Retail Forms Manuals and <strong>Guide</strong>s<br />
(search Gift Card Information <strong>Guide</strong>).<br />
6 Promotional Turn 9<br />
����<br />
<strong>LCBO</strong> Holiday Gift Cards<br />
(2 versions)<br />
<strong>LCBO</strong># 304170<br />
$10.00 - $500.00 per card<br />
Presenters (4 versions)<br />
<strong>LCBO</strong># 304188<br />
VINTAGES Gift Card<br />
(1 version)<br />
<strong>LCBO</strong># 291930<br />
$10.00 - $500.00 per card<br />
Presenters (1 version)<br />
<strong>LCBO</strong># 105023
PT9 FEATURES - Customer Takeaway Cocktail Recipes<br />
Custoommer Cu Takeawaayy Cocktail RReeccipeess<br />
HOLIDAY<br />
YOUR HOLIDAY ENTERTAINING HANDBOOK<br />
Wrapped up<br />
Holiday Cocktail <strong>Guide</strong> Re-order# 13095-04<br />
Overview<br />
All stores will receive copies of the Holiday liday Cocktail Cockta Co<br />
Brochure at the start of PT9. The brochure rochure hure should shou should be<br />
displayed in the brochure holders rs s on each End Aisle Ais Aisl<br />
1 through 10 only for visibility ty & customer pick-up. pick- pic<br />
All participating stores will ll receive a second secon seco shipment<br />
of the Holiday Cocktail ktail <strong>Guide</strong> in PT10. PT10<br />
Key Dates ate<br />
Ship p Date: November Novembe No 9, 2012 (1st shipment)<br />
Ship hip Date: Novem Nove November 26, 2012 (2nd shipment)<br />
Takedown: akedown January Ja 6, 2013<br />
Particip Participating tic Store<br />
All Stores Sto<br />
Merchandising Instructions<br />
�� The brochures are to be merchandised on<br />
all End Aisles in the wire brochure holders.<br />
(Please see illustration)<br />
�� Please re-stock the brochures throughout the<br />
promotion.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 7<br />
End Aisle brochure holder available from<br />
Central Supply Re-order# 690602<br />
������� �� ���������
Advertising Addvertissinng – “Holiday “Holiddaayy Wrapped WWrraappeed Up“ FFSI FSI<br />
PT9 FEATURES - Advertising – “Holiday Wrapped Up“ FSI<br />
Overview<br />
In keeping <strong>with</strong> the “Holiday Wrapped<br />
Up” approach from our thematic, our<br />
PT9 FSI has an entertaining focus while<br />
still touching on gift giving. The holiday<br />
season isn’t <strong>with</strong>out its challenges, as<br />
people grapple <strong>with</strong> the pressure to<br />
decorate, give the right gift, choose the<br />
right wine for dinner, serve the perfect<br />
holiday cocktail... and then there’s the<br />
time it takes to pull it all together!<br />
The FSI takes our customer through<br />
the entire process of hosting a<br />
wonderful Holiday celebration. We e<br />
offer helpful tips on how to entertain ertain<br />
unexpected guests, set up your r bar, b<br />
and provide tasty bite-sized ed treats<br />
for your guests. We also o provide provide the<br />
customer <strong>with</strong> recipes es for easy-to-make<br />
easy-to-ma<br />
easy-to-m<br />
holiday appetizers s that your guests will<br />
love. We make gift suggestions,<br />
sugg as well<br />
as offering ideas deas on thoughtful thoughtfu thought gifts to<br />
bring the host or hostess.<br />
As <strong>with</strong> ith the thematic, thematic these solutions<br />
will ill be e special enough eno to delight the<br />
customer, prompting prom them to say<br />
“I never thought thoug th of that!” We know<br />
customers want help deciding what to<br />
buy and we’ll make it easy to celebrate,<br />
easy sy to give and easy to create. We’ve<br />
done do d all the work so the customer<br />
doesn’t have to.<br />
8 Promotional Turn 9<br />
Drop D Date<br />
November 17, 2012<br />
All stores will receive 15 copies<br />
for reference.<br />
�� Toronto Sun<br />
�� Ottawa Sun<br />
�� London Free Press<br />
�� Kingston Whig-Standard<br />
�� Barrie Examiner<br />
�� Ottawa Citizen<br />
�� Windsor Star<br />
�� National Post<br />
�� Thunder Bay Chronicle Journal<br />
�� Hamilton Spectator<br />
�� Toronto Star<br />
�� Globe & Mail (Ontario Edition)<br />
�� Kitchener - Waterloo Record<br />
�� Guelph Mercury<br />
��� ���������� �� �<br />
�
PT9 FEATURES - Advertising – “Holiday Wrapped Up“ FSI<br />
Advertising AAdvertis AAdvvertis Advertis dverttiisiinng<br />
– – “Holiday “Hoolidayy Wrapped Up“ UUp“ FSI Continued<br />
Coonttinnued<br />
“Holiday Wrapped Up“ - Participating <strong>Product</strong>s<br />
<strong>LCBO</strong># Description Size (mL) mL<br />
699389 Magners Original Irish Cider 500<br />
142331 Amsterdam Nut Brown Ale 473<br />
73791 Carlsberg 6 x 330<br />
300681 Coors Light 6 x 473<br />
191874 Corona Extra 473 47 4<br />
314997 Mill Street Celebration Sampler Pack 6 Pk 2173<br />
27623 Mill Street Stock Ale 6 x 341<br />
243105 Miller Genuine Draft 473<br />
296558 Moosehead Cracked Canoe 473<br />
39651 Sleeman Honey Brown Lager 473<br />
74591 Tuborg Gold Beer 500<br />
605857 Amarula Cream 1140<br />
285262 Bailey's Biscotti Cream Liqueur queu<br />
750<br />
9902 Courvoisier VSOP 750<br />
281378 Forty Creek Cream m Liquor Li<br />
750<br />
222349 St. Remy A La a Creme<br />
750<br />
95315 Wiser's Small mall Batch Whisky<br />
750<br />
563122 Fat Bastard stard d Shiraz VDP<br />
750<br />
620773 Masi si Masianco Pinot Grigio Grig Gr & Verduzzo IGT 750<br />
214981 Paul Delane Cremant De Bourgogne Reserve 750<br />
307975 Cupcake Cabernet Caberne Sauvignon 750<br />
262717 Errazuriz Estate Estat Esta Cabernet Sauvignon 750<br />
219147 Hardys The Gamble Chardonnay Pinot Gris 750<br />
308007 007 Menage Me A Trois Red 750<br />
308015 08015 Menage Men Me A Trois White 750<br />
275099 5099 Jackson-Triggs J<br />
Vidal 4000<br />
79426 79426<br />
Pelee Island Gamay Noir Zweigelt VQA 1500<br />
504241<br />
Henry Of Pelham Cabernet/Merlot VQA 1500<br />
260364 60364<br />
Megalomaniac Homegrown Red VQA 750<br />
53967 5396 5<br />
Smirnoff Grand Cosmopolitan 750<br />
255513 2<br />
Robert Mondavi Cabernet Sauvignon Napa (V) 750<br />
1206 Bacardi Gold Rum 750<br />
283929 Captain Morgan Black Spiced Rum 750<br />
283911 Captain Morgan Silver Spiced Rum 750<br />
312959 Ketel One 1750<br />
272690 Pinnacle Whipped 750<br />
312983 Skinnygirl Bare Naked Vodka 750<br />
216929 Smirnoff Vodka 1140<br />
2691 Tanqueray Dry Gin 750<br />
���������������<br />
�� �� �� �� �� �� ��� ��� �� �� �� ����<br />
�� �� �� �� ����<br />
�� �� �� ����<br />
����<br />
�� �� �� �� ���� ��� �� �� �� �<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 9
Shari’s SShari’s Picks Pickss<br />
Overview<br />
Shari Mogk-Edwards, Vice President, <strong>LCBO</strong><br />
Merchandising and VINTAGES, is endorsing 10<br />
products during PT9. The program will be supported<br />
<strong>with</strong> in-section shelf talkers for PT9. The PT9 Shelf<br />
Talkers are to remain up throughout PT9 and PT10.<br />
In PT10, an additional 10 products will be endorsed<br />
by Shari Mogk-Edwards for Shari’s Picks.<br />
Participating Stores<br />
All Stores<br />
Participating <strong>Product</strong>s<br />
<strong>LCBO</strong> Description Size (mL)<br />
273516 Ron Zacapa 23 Centenario o Rum<br />
750<br />
249102 Belvedere Red Metallic ic<br />
750<br />
277004 Plymouth English Gin<br />
750<br />
285924 Traders Vic's Roasted oasted sted Chestnut Liqueur Lique<br />
750<br />
285254 Forty Creek Copper er Pot Reserve Reserv<br />
750<br />
312850 Mill Street Celebration Seasonal Seasona Sampler 6 pack<br />
107219 Strewn Select Late Harvest VQA V<br />
375<br />
237255 Saint nt Clair Vicar's Vica Choice Sauvignon Blanc 750<br />
605667 Bouchard ard Pere & Fils Pinot P Noir Bourgogne 750<br />
649749 Castillo De Almansa Reserva 750<br />
Components onents nts<br />
�� Shari’s Hot Picks Pic Shelf Talkers Re-Order #13095-04<br />
Merchandising<br />
Merchandi Merchandising Instructions<br />
�� �� �� Merchandise Merch Merc in-section, in front of participating products.<br />
�� �� � Be sure to fold up the perpendicular part of the shelf talker.<br />
10 110<br />
fo for the Holidays Entertaining<br />
On O November 14, the <strong>LCBO</strong> will be delivering a 24 page unaddressed mail piece<br />
to postal codes <strong>with</strong>in city areas of Ontario. The 24 page brochure will highlight<br />
10 top picks from our Vice President, <strong>LCBO</strong> Merchandising and VINTAGES, (Head<br />
Buyer, Wines, Beers, Spirits and VINTAGES), Shari Mogk-Edwards. The products<br />
featured offer an assortment of Shari’s favourite products for this holiday season.<br />
Written from her voice, Shari offers our customers insight about why these<br />
products were chosen to be part of our Holiday product assortment, and why<br />
customers should make them a part of their holiday.<br />
10 Promotional Turn 9<br />
PT9 FEATURES - Shari’s Picks<br />
<strong>Product</strong> Endorsement Program<br />
�<br />
�������������<br />
� �����<br />
�� �� ���<br />
�� �
PT9 FEATURES - Super Sale FSI<br />
PT9 Super Sale FSI FFSI<br />
Overview<br />
Black Friday has traditionally been the<br />
biggest sale day in the United States and we<br />
would like to entice Canadian shoppers to<br />
save themselves a long trip and wait at the<br />
border. Let customers know they can get<br />
great savings and enjoy these fan favourites<br />
while watching the Grey Cup game instead!<br />
Participating <strong>Product</strong>s<br />
<strong>LCBO</strong># Description Size (mL)<br />
217653 Captain Morgan Spiced Rum 1140<br />
492520 Bacardi 8 Year Old Rum 750<br />
67 Smirnoff Vodka 750<br />
611400 Mott's Clamato Caesar Original ginal inal<br />
4 x 341<br />
582205 Chivas Regal 18 Year Oldd 750<br />
224352 Crown Royal Black 750<br />
61374 Bushmills Black Bush sh<br />
750<br />
272310 KWV Territory 61 Sauvignon uvignon g Blanc Blan Blanc<br />
750<br />
296244 Guinness Draught ught g<br />
4 x 440<br />
248880 Trove Shiraz z Cabernet Cabern Cabernet<br />
750<br />
Drop Dates<br />
Publication Drop Date<br />
Globe and Mail (Ontario Ontario Edition) Edi<br />
Thursday, November 22, 2012<br />
Toronto Sun Friday, November 23, 2012<br />
Ottawa Sunn Friday, November 23, 2012<br />
London Free Press<br />
Friday, November 23, 2012<br />
Kingston ston Whig g Standard Standar<br />
Friday, November 23, 2012<br />
Sudbury udbury dbury y Star<br />
Friday, November 23, 2012<br />
North th Bay y Nugget g<br />
Friday, November 23, 2012<br />
Collingwood g Enterprise Ente<br />
Friday, November 23, 2012<br />
Hamilton Spectator Spec<br />
Friday, November 23, 2012<br />
Kitchener Waterloo W Record Friday, November 23, 2012<br />
Barrie Advance A<br />
Thursday, November 22, 2012<br />
Peterborough Peter Pet This Week Friday, November 23, 2012<br />
Oshawa-Whitby Os<br />
This Week Friday, November 23, 2012<br />
Guelph Mercury Friday, November 23, 2012<br />
Kawartha Lakes Thursday, November 22, 2012<br />
Thunder Bay Chronicle Friday, November 23, 2012<br />
Sioux Lookout Bulletin Wednesday, November 21, 2012<br />
Huntsville Forester Wednesday, November 21, 2012<br />
Toronto Star Friday, November 23, 2012<br />
National Post Friday, November 23, 2012<br />
Ottawa Citizen Friday, November 23, 2012<br />
Windsor Star Wednesday, November 21, 2012<br />
Timmins Daily Press Friday, November 23, 2012<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 11<br />
�� �<br />
5<br />
gs<br />
’s<br />
SAVE<br />
$12.00<br />
<strong>LCBO</strong> LC<br />
3 DAYS D<br />
OF SU SUPER<br />
SAVINGS! VING<br />
THIS S FFRIDAY<br />
TO SUNDAY<br />
NOVEMBER VEMBE 23 – 25<br />
CHIVAS C REGAL 18 YEAR OLD<br />
According to American<br />
whisky writer F. Paul Pacult,<br />
“Strength and elegance<br />
balanced in harmony…<br />
blended Scotch does<br />
not get any better than<br />
this”. And at this price,<br />
we couldn’t agree more.<br />
MEDIUM & FLORAL<br />
582205 | 750 mL | REG. $94.95<br />
NOW $82.95<br />
��������������<br />
�� �� �� �� ��� �� �� �� �� �� �� ����<br />
�� ����� �� �� ���<br />
�� ����<br />
��
PT9 FEATURES - Holiday Gift Packaging<br />
Holiday Gift Packaging<br />
Packaginng<br />
This year’s Holiday Promotion is all<br />
about making the holiday season easier<br />
by simplifying the shopping experience.<br />
We know that customers want help<br />
deciding what to buy, so the <strong>LCBO</strong>’s<br />
holiday gift to them is to make it easy<br />
to shop, easy to celebrate and easy<br />
to give.<br />
IMPORTANT<br />
All distribution lists for the Holiday gift<br />
packaging, Bag & Boxes xes and Spirit PPre-wrap<br />
are posted on the Portal. ort<br />
You can view gift photos and pricing information<br />
on the Holiday day Gift Gifting Program website at:<br />
(http://intranet/holiday_gifting_program)<br />
//intranet/holiday<br />
These gifts will be allocated to your store. The<br />
Holiday Gifting Giftin Team calculates the appropriate<br />
quantity quantity and an each District Manager reviews the<br />
total allocation a to ensure the overall quantity<br />
suitable suitab for your store.<br />
���������������� �� ��������<br />
�<br />
These T items cannot be re-ordered from the<br />
warehouses.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 13
Gift GGiifftt Bags & & Boxes Boxees<br />
Featured Gift Items<br />
PT9 FEATURES - Holiday Gift Packaging<br />
Description <strong>LCBO</strong># Price Merchandise Images ges<br />
Knit Single Bottle 302521 $5.95 Promotional Fixture (top shelf),<br />
Bag w/ Stripes<br />
in Fabric Bag Self-Merchandiser<br />
2 Versions<br />
Case packed 12<br />
(6 per colour)<br />
Felt Single Bottle Bag<br />
w/ Dot Border Trim<br />
2 Versions<br />
Case packed 12<br />
(6 per colour)<br />
Knit Single Bottle Bag<br />
2 Versions<br />
Case packed 12<br />
(6 per colour)<br />
Felt Single ngle Bottle<br />
Bag ag w/ Snowflake<br />
1 Version Versio Version<br />
Case packed 1 112<br />
Felt Double Bottle<br />
Gift Bag<br />
1 Version<br />
Case packed 12<br />
301861 $5.95 Promotional nal al Fixture (top shelf),<br />
in Fabric ic Bag ag Self-Merchandiser<br />
Self-Merchand<br />
Self-Merchandi<br />
301846 6 $5.95 Promotional Prom Pro Fixture (top shelf),<br />
in Fabric Bag Self-Merchandiser<br />
301838 $5.95 Promotional Fixture (Top Shelf)<br />
��������������<br />
� ��� �� ��� �<br />
301853 $6.95 Promotional Fixture (Top Shelf)<br />
14 Promotional Turn 9<br />
���
PT9 FEATURES - Holiday Gift Packaging<br />
Gift GGifft Bag Baag & Boxes Boxees Continued<br />
Coonttinnuued<br />
Description <strong>LCBO</strong># Price Merchandise Imagess<br />
Medium Shopper<br />
1 Version<br />
Case packed 50<br />
309435 $1.95 �����������<br />
Holiday 95c bag -<br />
Single Bottle Bag<br />
2 Versions<br />
Case packed 100<br />
(2 per design)<br />
Generic Seasonal<br />
95c Bag<br />
Single Bottle Bag<br />
2 Versions<br />
Case packed 100 00<br />
(2 per design)<br />
Single ngle Bottle Bot<br />
Gift Box<br />
4 Versions<br />
Case packe pack packed 24<br />
(6 per des de<br />
design)<br />
Double Bottle<br />
Gift Box<br />
4 Versions<br />
Case packed 12<br />
(3 per design)<br />
308130 $0.95 �����������<br />
����������������������������<br />
��� ������� � ������� �������<br />
(A separate parate e communication<br />
will be sent out o to the select sel<br />
stores) tores)<br />
308148 48 8 $0.95 $0 �����������<br />
�� ��<br />
� End Aisles (select stores)<br />
(A separate communication<br />
will be sent out to the select<br />
stores)<br />
304113 $1.95 �����������������<br />
Merchandiser<br />
�����������<br />
��������������<br />
����� ���� �� ��<br />
304139 $2.95 � Metal Gift Packaging<br />
Merchandiser<br />
�����������<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 15<br />
���
Instructions Insstructioonnss for wrapping wrapppiingg Vessseels Vessels<br />
Holiday Vessel <strong>with</strong> Glitter 301325 $5.95<br />
2 Version Case Packed 6 (3 Per Design)<br />
Featured Gift Preparation <strong>Guide</strong>lines<br />
Always pre-wrap the featured gift vessels<br />
<strong>with</strong> products chosen at the store Manager’s<br />
���������� ��������� �� ������ �������<br />
demographics) and merchandise on he<br />
Promotional Fixture End.<br />
Do not sell the vessels <strong>with</strong>out products.<br />
If the holiday vessels sell through, make up<br />
pre-wrapped gifts <strong>with</strong> inventory of other ther her gift<br />
vessels.<br />
Wrap Kits 269480 $3.50<br />
(Per Gift Wrapped) Case se Packed in 6<br />
����������������������������������������������<br />
��� �� ��� ������ ��� ���� ����<br />
red ribbon). We recommend ecomm making mak 6 gifts at<br />
�����������������������������������������������<br />
� �� ������ ����� ��� ��� ��<br />
to prepare 6 vessels.<br />
Include de the following on o the label by using<br />
Kwick wick Price a thin thin black b marker.<br />
�� ��� <strong>Product</strong> <strong>Product</strong> Name(s), Nam<br />
�� �� � <strong>Product</strong> <strong>Product</strong> <strong>LCBO</strong>#(s), LC<br />
�� �� �� <strong>Product</strong> Price(s),<br />
�� �� Vessel Vesse Ve <strong>LCBO</strong>#,<br />
�� �� Vessel Ves Ve Price,<br />
�� �� �� Wrap Kit <strong>LCBO</strong>#<br />
�� �<br />
Wrap Kit Charge ($3.50) and<br />
�� Total Price<br />
���� ��� ����� �� ��� ���� ���� ��� ������� ���<br />
the ribbon <strong>with</strong> a simple bow.<br />
PT9 FEATURES - Holiday Gift Packaging<br />
���� � �������� �����<br />
16 Promotional Turn 9<br />
The vessel<br />
seen in the<br />
photos are for<br />
instructional<br />
purposes only.<br />
The vessel you<br />
will receive<br />
looks different.
PT9 FEATURES - Holiday Gift Packaging<br />
Instructions Insttrucctionss ffor for wrapping wrapping VVessselss Vessels Continued<br />
Conntinued<br />
301325 Holiday Vessel <strong>with</strong> Glitter<br />
$5.95<br />
2 Versions Case Packed 6 (3 Per Design)<br />
Participating stores<br />
1, 5, 6, 10, 15, 17, 18, 19, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 50, 50 57,<br />
58, 60, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 95, 5, 97, 101, 102, 106, 10 1 115,<br />
125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 54, 155, 55, 156, 164, 16 165, 166,<br />
168, 171, 175, 179, 182, 183, 185, 186, 187, 190, 90, 191, 192, 195, 19 196, 198,<br />
200, 201, 207, 209, 210, 211, 212, 214, 217, 17, 218, 218 226, 228, 228 233, 237, 242,<br />
243, 244, 248, 249, 252, 253, 255, 263, , 265, 269, 278, 2 287, 2 288, 295, 298,<br />
300, 311, 324, 325, 326, 329, 333, 334, 340, 343, 344, 344 34 346, 351, 353, 355,<br />
359, 360, 361, 362, 367, 371, 373, 3, 378, 78, 381,382, 381 381,382, 383, 3 384, 385, 386, 387,<br />
388, 389, 390, 392, 393, 394, 397, 398, 400, 400 402, 40 404, 407, 412, 416, 417,<br />
425, 426, 427, 428, 431, 432, 32, 434, 434, 437, 437, 438, 438, 443, 444, 445, 452, 453, 456,<br />
457, 459, 465, 470, 481, 484, 486, 490, 491, 4 494,495, 497, 499, 501, 505,<br />
511, 518, 521, 522, 523, 23, , 528, 532, 534, 536, 540, 542, 544, 545, 546, 549,<br />
551, 553, 555, 556, , 559, , 566, 568, 568 569, 5 572, 573, 575, 579, 580, 584, 586,<br />
587, 590, 593, 601, 01, 602, 605, 609, 609 616, 617. 619, 623, 624, 627, 629, 630,<br />
631, 632, 634, 4, , 635, 638, 63<br />
641, 643, 64 644, 694, 698, 700, 702, 703, 771, 776<br />
��� ��<br />
������������<br />
This is what the<br />
vessel you will<br />
receive looks like.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 17
<strong>LCBO</strong> LLCCBBO Gift Packaging<br />
PPackagging<br />
Re-Order # 13095-32<br />
Re-order #13095-33<br />
PT9 FEATURES - Holiday Gift Packaging<br />
Gift Packaging Merchandiser<br />
Stores will receive Holiday sign inserts / VINTAGES ES Holiday Holid<br />
sign inserts for the Gift Packaging Merchandising dising ng Fixture. Fixture<br />
(Metal or wood)<br />
Place the Gift Packaging Merchandising ndising Fixture in a<br />
���������� ����������� �������� ����� ����� ���� ��� ��� ��� ���� ���� ���� ������ ��<br />
Customer Service desk, Seasonal onal & New Produc Produ <strong>Product</strong> Fixture,<br />
etc.) and replenish throughout ghout out the season. season<br />
Place the VINTAGES merchandiser erchandiser in a<br />
prominent,<br />
����������� �������� �� �� ���� ���� �� ��� ��� VINTAGES VINTA section and<br />
replenish throughout ughout ghout the season sseason.<br />
After the Holiday day season, seas season, the<br />
gift packaging merchandiser<br />
��������������������������������������������������<br />
���� ���� �� �� ���� ���� ��� �� ��<br />
Stores tores may also<br />
mmerchandise<br />
the folding boxes<br />
on the hooks at<br />
the cash desk.<br />
Please remove all year-round packaging from the<br />
sales sale sa floor and store in the back room until the<br />
inventory in<br />
of the Holiday gift packaging is sold<br />
through or until the end of PT10.<br />
Fabric Gift Bags<br />
Stores receiving fabric bags will also receive<br />
either a large (three compartment), or a small (two<br />
compartment selfmerchandiser<br />
to place<br />
on the top shelf of the<br />
Promotional Fixture.<br />
�� � �������������<br />
���<br />
Additional<br />
merchandisers can<br />
be ordered from<br />
hello<strong>LCBO</strong>.<br />
18 Promotional Turn 9<br />
Re-Order # Large: 13095-34<br />
Re-Order # Small: 13095-35
PT9 FEATURES - 95¢ Bag Hot Button Sign - Holiday<br />
95¢ 955¢¢ Bag Baag Hot Hott Button Signn Sign - Holidaayy Holiday<br />
All stores are receiving signs to<br />
promote the price of our Holiday<br />
95¢ bags.<br />
Install the Holiday 95¢ Bag Hot<br />
Button Sign at each cash end<br />
<strong>with</strong> the existing clip. Install one<br />
sign on all cash ends (even if<br />
there are two baskets).<br />
Install signs upon receipt.<br />
Replacement signs and clips can<br />
be ordered from hello<strong>LCBO</strong><br />
(416-365-5932).<br />
Reorder eorder er #<br />
#<br />
95¢ Bag Hot Button Signs DMS-<br />
13095-41<br />
95¢ Bag Hot Button Sign gn Clip NIHK102<br />
NIH<br />
Stores in FLS designated areas a<br />
MUST display the bilingu biling bilingual side<br />
of the e sign. sign<br />
Please Please ease remove all a the Autumn<br />
& Year-Round 95¢ bags to<br />
encourage encoura full sell through of the<br />
new new Holiday Hol Ho Program.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 19<br />
CLIP<br />
NIHK102<br />
SIGN (ENGLISH OVER BILINGUAL)<br />
DMS-13095-41<br />
+ 308130<br />
Holiday 95¢ Bag<br />
+ 308148<br />
Generic 95¢ Bag<br />
���� ���������������<br />
�� ����� �� ��� ��
Vintages Vintaaggees Gift Bags Baags And And Boxees Boxes<br />
PT9 FEATURES - VINTAGES Gift Packaging<br />
Description <strong>LCBO</strong># Price Merchandise Images<br />
VINTAGES Fabric 258400 $5.95 �����������<br />
Single Bottle<br />
Gift Bag<br />
�������������������������<br />
Single bottle bag<br />
Case Packed in 12<br />
VINTAGES 95¢ Bag<br />
Single Bottle Bag<br />
Case Packed 100<br />
VINTAGES Single<br />
Bottle Gift Bag<br />
<strong>with</strong> Rope Handle<br />
Case Packed in 100<br />
VINTAGES Icewine<br />
Gift Box<br />
Single Bottle ottle e Box Bo Box<br />
Case Packed 24<br />
VINTAGES TAGES Single Sing<br />
Bottle Gift B BBox<br />
Single<br />
gle Bottle Box<br />
Ca CCase<br />
Packed 24<br />
VINTAGES Double<br />
Bottle Gift Box<br />
Double bottle box<br />
Case packed 12<br />
259499 $0.95 �����������<br />
���������������������������� ��� ������� ����<br />
(A separate communication<br />
ommunication<br />
will be sent nt out ut to the select<br />
stores)<br />
923599 $1.95 ������������������<br />
���� ������ � ��������� ���<br />
Merchandising Merchandisin<br />
Merchandis Fixture<br />
�����������<br />
� ���� �� ��<br />
258384 $1.75 $1.7 �����������������<br />
Merchandising Fixture<br />
�����������<br />
258418 $1.95 �����������������<br />
Merchandising Fixture<br />
�����������<br />
��������������<br />
��� ��� ��� �� ��<br />
258426 $2.95 �����������������<br />
Merchandising Fixture<br />
�����������<br />
20 Promotional Turn 9<br />
���
PT9 FEATURES - 95¢ Bag Hot Button Sign - VINTAGES<br />
95¢ Bag Hot Hoot Button Buuttoonn Sign - VVVINTAGES INNTTAGGEESS<br />
All stores are receiving signs<br />
to promote the price of our<br />
VINTAGES 95¢ and $1.95 bags.<br />
Install the VINTAGES Hot Button<br />
Sign at each cash end <strong>with</strong> the<br />
existing clip. Install one sign on<br />
all cash ends (even if there are<br />
two baskets).<br />
Install signs upon receipt.<br />
Replacement signs and clips can<br />
be ordered from hello<strong>LCBO</strong><br />
(416-365-5932).<br />
95¢ - $1.95 Bag Hot Button<br />
Signs<br />
95¢ Bag Hot Button Sign<br />
Clip<br />
Reorder #<br />
DMS S<br />
13095-42 3095-4<br />
NIHK102 NIHK102 NIH<br />
Stores in FLS designated areas a<br />
MUST display the bilingual biling side<br />
of the e sign. sign<br />
Please Please ease remove Year-Round Y &<br />
Autumn 95¢ bags b to encourage<br />
full ull sell through thro t of the new<br />
Holiday Program.<br />
��������� �� �� �����<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 21<br />
CLIP<br />
NIHK102<br />
SIGN (ENGLISH OVER BILINGUAL)<br />
DMS-13095-42<br />
+ 259499<br />
Vintages 95¢ Bag<br />
����<br />
+ 923599<br />
Bag <strong>with</strong> Rope<br />
Handle $1.95
VVinntagges Giifftt BBags AAnnd Booxxes Coonntinuueed<br />
Description <strong>LCBO</strong># Price Merchandise Images<br />
VINTAGES Wooden<br />
Box - 1-Bottle<br />
Case Packed in 12<br />
VINTAGES Wooden<br />
Box - 2-Bottle<br />
Case Packed 6<br />
VINTAGES Wooden<br />
Box - 3-Bottle<br />
Case Packed in 4<br />
VINTAGES Wooden<br />
Box - 6-Bottle 6-Bott 6-Bottle<br />
Case Packe Packed 2<br />
PT9 FEATURES - VINTAGES Gift Packaging<br />
285106 $6.95 �������������������������������<br />
Fixture<br />
��VINTAGES Section<br />
����������������<br />
285114 $9.95 Gift Packaging Merchandising<br />
Merchandis<br />
Fixture<br />
��VINTAGES S Section ion<br />
���������������� ���� ���� ������ ������<br />
285122 22 $14.95 $ Gift Packaging Merchandising<br />
Fixture F<br />
��VINTAGES Section<br />
����������������<br />
285130 $23.75 Gift Packaging Merchandising<br />
Fixture<br />
��VINTAGES Section<br />
����������������<br />
��������������<br />
���<br />
��� �� ��<br />
22 Promotional Turn 9<br />
���
PT9 FEATURES - Holiday Block Piles<br />
Supplier Supppllier Su SSu Su Gift Packs Holiday Block Piles Pilees<br />
IMPORTANT<br />
All distribution lists for the Holiday gift<br />
packaging, Bag & Boxes and Spirit<br />
Pre-wrap are posted on the Portal.<br />
You can view gift photos and pricing<br />
information on the Holiday Gifting<br />
Program website at:<br />
(http://intranet/holiday_gifting_program) rogram)<br />
These gifts will be allocated d to your sto store.<br />
The Holiday Gifting Team calculates the<br />
appropriate quantity and each Distri District<br />
Manager reviews the e total allocation<br />
to<br />
ensure the overall quantity uantity sui suitable for<br />
your store.<br />
These items cannot be<br />
re-ordered from<br />
the warehouses.<br />
arehouses.<br />
����������� ����<br />
��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 23
Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />
Building Block Piles<br />
PT9 FEATURES - Holiday Block Piles - Build<br />
�� Build Block Piles by theme. The themes provide customer solutions. olutions. ons<br />
Theme Where to Build<br />
For the Wine Lover Power Aisle<br />
For the Spirits Lover Power Aisle<br />
For the Beer Lover In available space pace<br />
Gifts Under $25 Power Aisle le<br />
Gifts Under $50 Power r AAisle<br />
Aisle<br />
Staff Favourites In available ab space<br />
Specialty <strong>Product</strong>s In available<br />
space<br />
�� <strong>Product</strong>s are assigned to themes mes s on the following follow pages and in the Holiday<br />
Staff <strong>Guide</strong>.<br />
�� Always place pole top signs ns before building build buil the display.<br />
�� “Stadium Cut” as many any cases as possible po to maximize product facings.<br />
�� Place the tallest stack ck of cases case in the middle of the Block Pile.<br />
�� Height: Minimum - 3 cases cas ca (use dummy cases if necessary)<br />
Maximum Max - 5 cases<br />
�� Building ng g Block Piles <strong>with</strong> wit w four to ten SKUs is ideal. Too many SKUs on a<br />
Block ck Pile can be overwhelming ov<br />
for the customer.<br />
�� Place e the signs amongst a the cases to visually break up large Block Piles.<br />
Try<br />
to avoid long lon lo “walls of product”.<br />
�� �� Include nclude VINTAGES VIN I gift packs on the Block Piles.<br />
Re-Orde Re-O Re-Order number for the<br />
Block<br />
ck<br />
Pile Package 13095-51<br />
���� � ������������� ���� �� � �� �� ����<br />
�� ��<br />
�� Pole Toppers<br />
�� Pricer Cards<br />
�� Shelf Talkers<br />
24 Promotional Turn 9
PT9 FEATURES - Holiday Block Piles - Build<br />
Supplier Supppllier Su SSu Su<br />
Gift Packs Holiday Block Piles Pilees<br />
Block Pile Configuration<br />
�� Do not cover the sign’s message<br />
<strong>with</strong> product.<br />
�� Build out and cascade product<br />
if you need to maximize the amount<br />
�����������������������<br />
������������<br />
������ ���� �������� �� �� ���� ��� �� ������ ��� � �� ��� �� ����<br />
�� �<br />
= Possible display locations<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 25<br />
Entrance
Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />
PT9 FEATURES - Block Pile Theme: For the Wine Lover<br />
<strong>LCBO</strong># Description Format (mL) Price* ce* Categor Category<br />
127852 Taylor Fladgate Late Bottled Vintage Port<br />
26 Promotional Turn 9<br />
Single bottle <strong>with</strong> Two<br />
Glasses<br />
$24.95 WINES WINE N<br />
132829<br />
Louis Jadot Beaujolais-Villages Combe aux<br />
Jacques 2011 & Bourgogne Chardonnay<br />
2012<br />
Two Bottle Gift Set $34.95<br />
WINES<br />
289777 Ravenswood Vintners Blend Zinfandel Magnum $34.95 95<br />
WINES<br />
253633 Trapiche Malbec Trio <strong>with</strong> DVD<br />
Three Bottles les - 1 Malbec/1<br />
RSV Malbec/1 lbec/1 Broquel Br<br />
Malbec ec c w virtual tasting ttasting<br />
DVDD<br />
$36.45 $3<br />
WINES<br />
253724 Robert Mondavi Private Selection<br />
Two Pack - 1 Cab Sauv/1 Sauv/ Sau<br />
Chard Cha<br />
$37.95 WINES<br />
290072 Rocca Del Macìe Chianti Classico Magnum<br />
$37.95 WINES<br />
248112<br />
Kim Crawford Essentials - 2011 Pinot ot t Noir N &<br />
Sauvignon Blanc<br />
Two wo Bottle Gift G Set $39.95 WINES<br />
132845<br />
Marquése de Casa Concha 2010 010 Cabernet<br />
Sauvignon & Carmenère<br />
Two wo Bottle Bo B Gift Set $39.95 WINES<br />
132852<br />
Tommasi Ripasso Valpolicella olicella la Classico C<br />
Superiore 2009 & Le Volpare Volpare e Soave 2012<br />
Two T Bottle Gift Set $39.95 WINES<br />
290064<br />
Zenato Lugana San an Benedetto 2011 &<br />
Valpolicella Superiore periore Ripassa 2009<br />
Two Bottle Gift Set $39.95 WINES<br />
590000<br />
Two Pack - 1 Amarone<br />
Cesari Amarone marone e Valpolicella &<br />
Mara Ma Ripasso della Valpolicella/1 Mara<br />
<strong>with</strong> Olive ve Oil<br />
Valpolicella Ripasso w<br />
olive oil<br />
$59.80 WINES<br />
291187 Möet öet & Chandon Imperial Imperia Diamond Suit Unique Bottle $60.65 WINES<br />
6010211 Inniskillin 2008 Icewine Icew<br />
- Vidal & Reisling Two Bottle Gift Set $64.95 WINES<br />
248104 48104<br />
Robert Mondavi Mondav 2009 Fumé Blanc &<br />
Cabernet Sauvignon Sau Sa<br />
Two Bottle Gift Set $64.95 WINES<br />
37069 Veuve Veuve Veuv Clicquot Cli Brut <strong>with</strong> Ice Jacket Single Bottle w Jacket $67.75 WINES<br />
253740 253740 Veuve Veuv Veu Clicquot Brut Shopping Bag Single Bottle <strong>with</strong> Gift Bag $67.75 WINES<br />
���� ���� �� �� �� �� �� ��� �� ���� ��������������� ��� ����<br />
���� �� ����� ���� �� �� ��<br />
290056 056 Burgo Viejo Licenciado Rioja Reserva Trio<br />
Three Bottles in Wooden<br />
Box<br />
$74.95 WINES<br />
291161 2911 29<br />
Veuve Clicquot Brut Tin Box Collectors Gift Tin $67.75 WINES<br />
187369<br />
Remo Farina Amarone Della Valpolicella<br />
Classico<br />
Magnum in wooden box $79.95 WINES<br />
661116 Cantine Leonardo DaVinci Leonardo Chianti Magnum $99.95 WINES<br />
94110 Henry of Pelham Icewine Trio 3 bottles in plastic box $99.95 WINES<br />
908459 Bordeaux Discovery Chest<br />
Six Bottles in Wooden<br />
Chest<br />
$129.95 WINES<br />
709196 Marchesi Di Barolo Cannubi Barolo Magnum $129.95 WINES<br />
*Price Subject to change
PT9 FEATURES - Block Pile Theme: For the Spirit Lover<br />
SSupplier Supppllier Su SSu Su<br />
li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />
<strong>LCBO</strong># Description Format (mL) mL) Price* P<br />
222992 St Remy VSOP Brandy PreWrap p<br />
$23.95<br />
194068 Canadian Club Premium PreWrap eWrap<br />
$25.00<br />
290932 Forty Creek Barrel Select PreWrap eW<br />
$25.45<br />
222885 Crown Royal Gift Carton PreWrap Wrap<br />
$28.45<br />
290957 Gibson's Finest 12-Year Old PreWrap<br />
$28.95<br />
245068 Disaronno<br />
Gift Pack Pac <strong>with</strong> Two Glasses &<br />
Cocktail Cock Co booklet<br />
$33.75<br />
290940 Canadian Club Premium PreWrap P<br />
$35.30<br />
18945 St Remy VSOP Brandy PreWrap $35.95<br />
287102 El Dorado 12-Year Old Gift Pack <strong>with</strong> Two Glasses $39.95<br />
194365 Gentleman Jack Gift Pack <strong>with</strong> Two Glasses $39.95<br />
601344 Chivas Regal 12-Year -Year Old<br />
Gift Pack <strong>with</strong> Two Glasses $49.95<br />
287581 The Glenlivet et t 12-Year 12 Old<br />
Gift Pack <strong>with</strong> Two Glasses $49.95<br />
184721 Courvoisier oisier sier VS<br />
Gift Pack <strong>with</strong> Two Snifters $55.70<br />
243444 Courvoisier ourvoisier urvoisier VS<br />
PreWrap $55.95<br />
622357 Hennessy VS<br />
PreWrap $59.95<br />
287029 7029 Crystal Head Vo VVodka<br />
Gift Pack Skull bottle <strong>with</strong> Candle Holders $64.95<br />
245175 175 Glenmoran Glenmorangie Discovery Gift Set One 750 mL and Three Samplers $73.60<br />
600130 ����� ���������������������� Three Bottle Taster Collection $79.45<br />
964254 AArmagnac<br />
De Montal 1 bottle in box $94.95<br />
���� ���� �� ���������������<br />
��� ��� �� �� �� ����<br />
� �� �� ���<br />
�� ��� ��� �� �� �� ���<br />
289819 2289819<br />
Ardbeg 10-Year Old Islay Single Malt Gift Set <strong>with</strong> Glass $99.95<br />
49 49403 Bottega Jeroboam Grappa Server <strong>with</strong> Tap Special Bottle $129.95<br />
*Price Subject to change<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 27
Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />
PT9 FEATURES - Block Pile Theme: For the Beer Lover<br />
<strong>LCBO</strong># Description Format (mL) Price* Price<br />
3822 Bah Humbug Christmas Cheer Ale Seasonal $3.50 $3<br />
288803 Shepherd Neame Christmas Ale Single Bottle ottle<br />
$3.50<br />
408005 Samuel Smith's Winter Welcome Seasonal sonal onal - Single Bottle $3.95<br />
890079 St Peter's Winter Ale Seasonal nal<br />
$3.90<br />
66027 St Ambroise Vintage Ale 2012 $5.95<br />
272179 Stella Artois Large Format Single Sing Sin Bottle $5.95<br />
676213 Fuller's Vintage Ale Seasonal Se<br />
$7.25<br />
92791 La Trappe Quadrupel $6.80<br />
288696 Cuvee Van De Keizer $7.55<br />
256107 Rickard's Holiday Taster's Gift Pack Four Fo Pack Sampler $8.75<br />
893719 Historic Ales From Scotland 4-pk Four Flavour Pack $9.60<br />
173534 Southern Tier Choklat Stout $9.85<br />
579300 Corona<br />
Gift Pack <strong>with</strong> Two Glasses and<br />
Opener<br />
$9.95<br />
612119 Erdinger Bavaria 2-pk Two Pack <strong>with</strong> Glass $9.95<br />
288746 Grand Cuvée Weizenbock nbock 2012 012<br />
$9.95<br />
251694 Sapporo Holiday y 2-pk 2-p<br />
Twin Pack <strong>with</strong> Glass $9.95<br />
288829 Stiegl Alpine e 4-pk<br />
Four Pack <strong>with</strong> Glass $9.95<br />
251173 The 3 Kings ngs 3-pk<br />
Three Pack $9.95<br />
288720 Unibroue roue La Terrible<br />
Unique Single Bottle $10.95<br />
292417 Grolsch olsch 1.5L<br />
Large format single bottle $11.95<br />
288712 OCB Discovery Pack Pac Holiday 2012 Edition Six Pack Sampler $11.95<br />
314997 997 Mill Street Street Seasonal Season Seaso Sampler 6-pk 10th Anniversary Sampler $12.95<br />
288787 288787 88787 St Ambroise Ambroise Holiday H Taste Pack $12.95<br />
288811 Wychwood Wychwoo Wyc Brewery Beers of Character Collection 4-pk $12.95<br />
612077 Biére Du D Boucanier Mixed 6-pk Six Pack $14.55<br />
696658 69665 Samuel Sa Smith's Selection 3-pk<br />
Three Pack <strong>with</strong> Glass &<br />
Coasters<br />
$13.95<br />
224014 224014 14 Alexander Keith’s Barrel 6-Pk 6 Pack <strong>with</strong> Glass $14.95<br />
288779 2887 28 Innis & Gunn Connoisseur's Oak Collection 2012 Gift Pack <strong>with</strong> Glass $14.95<br />
218966 2<br />
The Creemore Collection 6-pk $14.95<br />
288761 Rolling Rock 6-pk Six Pack <strong>with</strong> Glass $16.95<br />
254136 6 Belgian Exclusive Ales 6-pk Six Pack Sampler $18.95<br />
676494 Taste of Belgium 3-pk Three Pack <strong>with</strong> Three Glasses $19.95<br />
56796 Heineken 5L Mini Keg Mini Keg <strong>with</strong> cooler pack wrap $29.95<br />
288753 St Peter's Golden Ale 5L Mini Keg Mini Keg $29.95<br />
Price<br />
��� �������������<br />
��� �� �� �� �� �� �� �� ��� ��� �� ����<br />
�� � �� �� ����<br />
�� �� �� �� �� �� �����<br />
�����<br />
�����<br />
�� �� ���<br />
*Price Subject to change<br />
28 Promotional Turn 9
PT9 FEATURES - Block Pile Theme: Specialty <strong>Product</strong>s - Wines<br />
SSupplier Supppllier Su SSu Su li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />
<strong>LCBO</strong># Description Format (mL) L) Price* Pr<br />
123240 Arbor Mist Raspberry Sparkling Holiday Edition dition ition<br />
$6.95<br />
99010 Arbor Mist Winterberry Merlot Holiday ay Edition on<br />
$6.95<br />
589929<br />
Moselland Ars Vitis Riesling Winter Scene Bottle<br />
(Hatzenport)<br />
Holiday oliday liday Edition<br />
$9.95<br />
561662 Moselland Riesling Metallic Cat Bottle - Teal Tangerine nger<br />
$9.95<br />
295097 Legends Estate Vidal Icewine VQA Unique-shaped ue-shaped Mini M<br />
$9.95<br />
295386 Mrs. Beachley's Mulled Wine Seasonal<br />
$10.95<br />
291807 Moselland Avantgarde Dornfelder Red Bottle Unique Bottle Bo<br />
$14.95<br />
84186 Moselland Avantgarde Pinot Grigio Blue Bottle ottle Unique U Bottle $14.95<br />
293167 Chocolate Shop Red Wine Flavoured Flav Fla Wine $15.95<br />
293175 Sweet Symphony Sweet Red Wine Single Bottle $15.95<br />
294207 Henkell Riesling Sparkling $16.45<br />
621458 Bottega Vino dei Poeti Gold Sparkling ark<br />
Holiday Edition $22.95<br />
187914 Bottega Vino dei Poeti Pink Sparkling Rosé<br />
Holiday Edition $22.95<br />
291815 Bottega Diamond Sparkling parkling rkling Pinot Nero<br />
Holiday Edition $24.95<br />
253674 Bottega Vino dei Poeti Prosecco Pro<br />
Holiday Edition - Large Format $29.95<br />
289769 Ty Ku Black Super uper Premium Saké<br />
Gift Set <strong>with</strong> Cups & Chopsticks $29.95<br />
291229 Chateau Timberlay Bordeaux Supérieur Supé Sup<br />
Large Format $30.95<br />
291781 Cattier r Brut Premier Cru Champagne Cham<br />
$39.95<br />
294744 EastDell stDell Dell Estates Estates Black Black Cab Cabernet Ca VQA Special Large Bottle $49.95<br />
253807 Piper Heidsieck Bodyg Bodyguard Single Bottle $49.95<br />
291195 5 Möet & Chandon Im Imperial Rosé Diamond Suit single bottle w jacket $74.50<br />
187930 7930 G.H. Mumm Co CCordon<br />
Rouge <strong>with</strong> Dinner Bag Unique Packaging $60.95<br />
291856 1856 Lanson Brut<br />
Rosé Unique Bottle $66.95<br />
289751 Poli Po'D Po Po'Di Poli Grappa Sampler ���������������� $69.95<br />
289843 289 289843<br />
Nonin Nonino Quintessentai Amaro & Monovitgno Il Prosecco<br />
Bia Bianco Grappa<br />
Two Bottle Gift Set $73.95<br />
291179 291179 Veuve Clicquot Rosé Ice Dress Single Bottle w Jacket $80.60<br />
190058 1190058<br />
Pillitteri Cabernet Merlot Limited Edition VQA Special Edition - Large Format $99.95<br />
���� �� �� ���� ��� ��� �� �� �� �� �� �� ���� ��� �� �� ���� �� ��� �� �� ���<br />
����������<br />
�� �� ��� ��� ��� ��� �����<br />
�� �����<br />
28<br />
289785 Mazzetti D'Altavilla Argenti in Cofaneto Grappa<br />
1 Teardrop-shaped bottle plus<br />
box<br />
$115.95<br />
289785 Mazzetti D'Altavilla Argenti in Cofaneto Grappa 1 Round-shaped bottle plus box $115.95<br />
291203 Möet & Chandon Imperial Golden Sleeved Magnum Magnum - Special Packaging $125.40<br />
248039 Mazzetti D'Altavilla Ferrari Grappa Di Chardonnay 1 Ferrari in Box $139.95<br />
*Price Subject to change<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 29
Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />
PT9 FEATURES - Block Pile Theme: Specialty <strong>Product</strong>s - Spirits<br />
<strong>LCBO</strong># Description Format (mL) Price*<br />
286971 Vodka Mudshake Chocolate Candy Cane 4-pk Seasonal $11.95<br />
187666 Vodka Mudshake Spiced Egg Nog 4-pk Seasonal al $11.95 $1<br />
447730 Old Tom's Old Fashion Egg Nog Seasonal asonal ona<br />
$13.95<br />
185884 Evan Williams Egg Nog Seasonal nal<br />
$14.95<br />
286914 Kahlua Cinnamon Spice Seasonal S<br />
$15.95<br />
210104 Kahlua Peppermint Mocha Seasonal S<br />
$15.95<br />
290148 Crazy Uncle Blood Orange and Rosemary Maple le e Punch Specialty Speci<br />
$17.95<br />
287037 Bacardi Superior 150th<br />
Collectable Collec Designer Tins<br />
- 3 styles<br />
$24.40<br />
- 3<br />
286906 Absolut Vodka Unique Edition Collector Bottle $25.95<br />
286773 Stolichnaya Chocolat Razberi Vodka odka<br />
Flavoured Vodka $26.45<br />
245043 Cortel Brandy XO Decorative Gift Box $28.95<br />
593533 Jazz Vodka Unique Bottle $29.95<br />
291245 Alexander Platinum Grappa<br />
Unique Bottle $39.95<br />
244939 Grand Marnier Cordon Cord Rouge<br />
Limited Edition Blue Bottle $44.95<br />
249102 Belvedere Vodka dka Red Metallic Me<br />
Special Edition $48.95<br />
245167 Gocce ce Con Veliero Velier<br />
Unique Bottle - Three<br />
Versions & Colours - red/<br />
blue/yellow<br />
$54.95<br />
286765 Drambuie buie 15<br />
Seasonal $59.95<br />
49189 9 The The Glenlivet Glenlivet Fren French Fren Oak Reserve 15-Year Old Gift Box $66.95<br />
286799 86799 Ue Nonino Mo MMonovitigno<br />
Fragolino Flavoured Grappa $75.95<br />
286732 Remy Rem Remy Ma Martin VSOP Limited Edition 1 bottle $89.95<br />
286872 Belv Bel Belvedere Vodka Red Metallic<br />
Special Bottle - Large<br />
Format<br />
$108.95<br />
185512<br />
512 Remy Martin Coeur de Cognac 1 bottle $124.95<br />
Price*<br />
��� ���� ��� �� �� �� �� �� ��������� ��� �� �� ���<br />
�� �� �� ����<br />
�� �� �� ������� �� �����<br />
������<br />
��� ���<br />
��<br />
*Price *P<br />
Subject to change<br />
30 Promotional Turn 9
PT9 FEATURES - Block Pile Theme: Gifts Under $25 - Wine/Spirits<br />
SSupplier Supppllier Su SSu Su li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />
<strong>LCBO</strong># Description Format (mL) Price* CCategory<br />
291385 Nalewka Babuni Gift Pack <strong>with</strong> Glass $15.25 WINE<br />
898478 Freixenet Cordon Negro Gift Pack <strong>with</strong> Two wo Flutes $18.25 WINE<br />
190066 Fuzion Alta<br />
Two Pack - 1 Malbec albec Reserva/1 Reserva<br />
Torrontes Pinot Grigio Gri<br />
$19.90 $<br />
WINE<br />
291609 Beso de Vino Selección Large Format or<br />
$19.95 WINE<br />
291252 Two Oceans Duo<br />
Two o Pack ck - 1 Sauv Blanc/1 Cab<br />
Sauv auv Merlot Merlo<br />
$20.50 WINE<br />
291237 PKNT Gift Pack<br />
Two wo Pack - 1 Cab Sauv/1 Sau<br />
Carmenere<br />
$21.90 WINE<br />
291260 Santa Rita 120 Series<br />
Two o Pack - 1 Sauv Sa Blanc/1 Cab<br />
Sauv<br />
$21.90 WINE<br />
291294 Woodbridge Holiday Gift Pack<br />
Two Tw Bottles - 1 Chard/1 Cab<br />
Sauv Sau <strong>with</strong> Two Glasses<br />
$24.90 WINE<br />
187377 Flat Rock Riddled Sparklingg 1 bottle bot <strong>with</strong> Crown Cap Opener $24.95 WINE<br />
*Price Subject to change<br />
<strong>LCBO</strong># Description on<br />
Format (mL) Price* Category<br />
289207 Light Bulb ulb Liqueur Liqueur - 2 Flavours<br />
Novelty-shaped Bottle. Cherry<br />
& Apricot<br />
$4.95 SPIRITS<br />
601393 Dooley's ooley's Six Appeal App Appeal Mini Multi-Pack $14.95 SPIRITS<br />
49627 Tequila Rose 6-Pack<br />
Sampler Six Pack $13.95 SPIRITS<br />
84137 37 Baileys Irish CCrea<br />
Cream Sampler Four Flavour Sampler Pack $15.95 SPIRITS<br />
49262 262 Absolut Five<br />
Flavour Gift Pack Sampler Pack $16.95 SPIRITS<br />
296541 Appleton Appleto Appleton Estate VX Gift Pack <strong>with</strong> 2 Rocks Glasses $16.95 SPIRITS<br />
461962<br />
Cro Crown Royal Gift Box <strong>with</strong> Two Glasses $18.45 SPIRITS<br />
624221<br />
Mozart Chocolate Cream Trio Sampler Pack $18.95 SPIRITS<br />
���� �� �� �����������������<br />
��� �� �� �� ��� �� �� �� ��� ���<br />
��� �� �� �����<br />
� ��� ��� ����<br />
2886 288<br />
288613 Palm Bay<br />
Holiday Sampler Pack <strong>with</strong><br />
����������������������������<br />
Ornament<br />
$24.35 SPIRITS<br />
604181 Bottega Fior di Latte Grappa Bottle <strong>with</strong> Gift Bag $24.95 SPIRITS<br />
131565 Pravda Gift Pack <strong>with</strong> Two Glasses $24.95 SPIRITS<br />
*Price Subject to change<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 31
Supplier Suupppliier Gift Gifftt Packs PPacks Hooliiddayy Holiday Block Piles Piless<br />
PT9 FEATURES - Block Pile Theme: Gifts Under $50 - Wine<br />
<strong>LCBO</strong># Description Format (mL) Price* rice* Cate Category<br />
294777 Crush VQA Duo Two Pack - 1 red/1 white $25.90 WINE W<br />
188078 ����������������<br />
Two Pack - 1 Chianti/1 Pinot<br />
Grigio<br />
$27.90 $27 WINE<br />
294769 Alamos Malbec & Cabernet Gift Pack<br />
Two Pack - 1 Malbec/1 albec/1 c/1 Cab<br />
Sauv<br />
$29.95 $29.9 $29. WINE<br />
189969 Angels Gate Select VQA Gift Pack<br />
Four Pack - 1 Merlot/1 Cab<br />
Merlot/1 Riesling/1 sling/1 Chard<br />
$29.95 WINE<br />
296251 Catastrophe Chocolate Infusion<br />
Two Pack ack - 1 chocolate ch<br />
strawberry/1 wberry/1 chocolate cho orange oran<br />
$29.95 WINE<br />
291823 Jacob's Creek Holiday Triple Pack<br />
Three hree Pack Pack - 1 shiraz/1 shi moscato m<br />
/1 cab sauv<br />
$29.95<br />
/1 cab sauv sau<br />
WINE<br />
898882 Kittling Ridge Icewine & Brandy Single Bottle Bo <strong>with</strong> Four F Glasses $29.95 WINE<br />
295030 Lakeview Cellars Icewine Vidal Maple Syrup S Value V Add $29.95 WINE<br />
294736 NHL Alumni Wines Hat Trick Red & White Wh Duo <strong>with</strong> Toque $29.95 WINE<br />
291799 The People's Wine Duo<br />
Two wo Pack P - 1 Pinot Noir/1 Sauv<br />
Blanc Blan Bla<br />
$29.95 WINE<br />
297721 Mike Weir Terroir Collection ction<br />
Two Pack - 1 Chard/1 Cab Merlot $31.95 WINE<br />
253682<br />
Bouchard Père & Fils ils Mâcon-Lugny & La<br />
Vignée<br />
Two Pack - 1 Lugny St-Pierre/1<br />
Pinot Noir Bourgogne<br />
$33.50 WINE<br />
291377 ����������������������������� ���� ���� �� �������� �� ���<br />
Gift Pack <strong>with</strong> Drip Collar $34.95 WINE<br />
16915 J. Lohr Seven Oaks Cabernet Sauvignon S<br />
Large Format $44.95 WINE<br />
186759<br />
Mitolo lo o Jester 2010 Shiraz & Cabernet C<br />
Sauvignon auvignon uvig<br />
Two Bottle Gift Set $44.95 WINE<br />
105791 Cattier ier Premier Cru Brut Bru Campagne 1 bottle in box $49.95 WINE<br />
289801 01<br />
Zuccardi Q Malbec Malbe 2010 & Q Cabernet<br />
Sauvignon 2009 Olive Oil Gift<br />
Two Bottle Gift Set <strong>with</strong> Olive Oil $49.95 WINE<br />
*Price Subject to change chang<br />
change<br />
��� ���� ��� ��� ��� �� �� �� ���� � ��� ��� �����<br />
�� �� �� �� �� ������� ���������<br />
�� �� �� �� ��<br />
32 Promotional Turn 9
PT9 FEATURES - Block Pile Theme: Gifts Under $50 - Spirits<br />
SSupplier Supppllier Su SSu Su li Gift Gif Gift Packs k Holiday lid Block l k Piles Pilees il<br />
<strong>LCBO</strong># Description Format (mL) Price* CCategory<br />
84640 Tólon-Tólon Leche Merengada Cream 1 bottle w/2 glasses $27.95 $27.9 SPIRITS<br />
141853 Crown Royal Gift Pack <strong>with</strong> Bag ag $29.95 $29.9 SPIRITS<br />
287045 Canadian Club Premium Gift Pack <strong>with</strong> th Four Glasses $29.95 $<br />
SPIRITS<br />
603688 Forty Creek Barrel Select<br />
Gift Pack k <strong>with</strong> Two wo Rocks R<br />
Glasses es<br />
$29.95 SPIRITS<br />
286930 Kahlua <strong>with</strong> 2 Glasses Gift ft Pack ck <strong>with</strong> w Two Glasses $29.95 SPIRITS<br />
3236 Tequila Rose <strong>with</strong> 2 Glasses<br />
Gift Pack <strong>with</strong> w Two Liqueur Liq<br />
Glasses<br />
$29.95 SPIRITS<br />
450064 Wiser's DeLuxe Gift ft Pack <strong>with</strong> Two Tw T Glasses $29.95 SPIRITS<br />
250092 Wiser's DeLuxe - Ottawa Senators Gift Gif Pack <strong>with</strong> w Two Glasses $29.95 SPIRITS<br />
286997 Captain Morgan Original Spiced ed d Gift Pack Pac P <strong>with</strong> Toque & Mitts $32.95 SPIRITS<br />
643619 Baileys Original Irish Cream am Gift Gif Pack <strong>with</strong> Two Glasses $32.95 SPIRITS<br />
287011 Crown Royal Toronto o Maple Ma Leaf<br />
Gift Pack<strong>with</strong> Two Toronto Maple<br />
Leaf logo Glasses<br />
$32.95 SPIRITS<br />
184788 i-Bar Five Five Flavour Multi-Pack $34.95 SPIRITS<br />
248237 Jack Daniel's el's l's Tin Ti<br />
Sour Mash Tin <strong>with</strong> Two Glasses $34.95 SPIRITS<br />
600130 Jameson son on Irish Whiskey Whis<br />
Gift Pack <strong>with</strong> Flask $35.95 SPIRITS<br />
3251 Hpnotiq pnotiq Liqueur<br />
Gift Pack <strong>with</strong> Two Glasses $36.95 SPIRITS<br />
265934 Skate Sk<br />
Novelty-shaped Bottle $49.95 SPIRITS<br />
*Price ce Subject to change<br />
������������<br />
�� �� �� �� � ��� �� ���<br />
�� �� �� ��� ����<br />
��� ������ ��� ����� ��<br />
Staff Favourites<br />
Selected by Store Managers and merchandised in the Block Pile <strong>with</strong><br />
appropriate signage.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 33
Beaujolais Beeaaujjoolaaiss Nouveau NNoouveauu<br />
Overview - Nouveau<br />
Thursday November 15<br />
It’s here!<br />
Nouveau wines are released<br />
around the world on<br />
the same date (the third<br />
Thursday of November)<br />
every year.<br />
The Nouveau program offers<br />
customers a taste of the first<br />
wines from this year’s harvest.<br />
The 2012 release includes<br />
wines from France, Italy and<br />
Ontario and includes VINTAGES<br />
products. <strong>Product</strong>s are<br />
available while supplies last. ast. st.<br />
PT9 FEATURES - Beaujolais Nouveau<br />
34 Promotional Turn 9<br />
Nouveau wines have arrived<br />
Participating stores<br />
1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 15, 5, 16, 17, 17 18, 18<br />
19, 20, 21, 22, 23, 24, 25, 26, 27, 28, , 29, , 30, 31, 32, 332,<br />
34, 35, 36, 37, 38, 40, 42, 44, 45, 46, 47, 48, 49, 50, 50 50,<br />
52, 53, 54, 55, 56, 57, 58, 59, 60, 0, 61, 62, 63, 64, 64 64, 665,<br />
66, 67, 68, 69, 70, 71, 72, 73, 3, 74, 75, 75, 77, 77, 78, 79<br />
79, 81,<br />
82, 83, 84, 85, 86, 87, 88, 8, 90, 91, 92, 93, 94 94, 94 95, 97,<br />
98, 99, 101, 102, 103, , 106, 108, 109, 110, 110 112, 113,<br />
115, 116, 117, 122, 2, , 123, 124, 125, 125 128, 1 129, 130,<br />
132, 133, 136, 137, 139, 140, 143, 143 144, 145, 148,<br />
149, 151, 152, 52, 2, 153, 154, 155,<br />
156, 160, 163, 164,<br />
167, 168, , 170, 0, 171, 1 175, 178, 17 179, 182, 183, 184,<br />
185, 187, 87, 7, 188, 188, 189, 18 191,<br />
192, 193, 194, 195, 196,<br />
198, 8, 199, 199, 200, 200, 201, 201, 2202,<br />
204, 205, 207, 208, 209,<br />
210, 0, 211, 211, 2 212, 214, 214 216, 217, 218, 220, 221, 222,<br />
223, 224, 225, 226, 2 227, 228, 229, 230, 233, 234,<br />
236, 236, 6, 237, 237, 237, 2238,<br />
238 239, 242, 243, 244, 245, 247, 248,<br />
249, 249, 25 252, 252, 253, 255, 260, 261, 263, 265, 266, 268,<br />
269, 270, 27 271, 275, 276, 277, 278, 281, 287, 288,<br />
295, 297, 298, 300, 301, 303, 310, 311, 312, 313,<br />
314, 3<br />
320, 321, 324, 325, 326, 327, 329, 330, 331,<br />
333, 334, 338, 340, 343, 344, 345, 346, 348, 351,<br />
353, 354, 355, 358, 359, 360, 361, 362, 363, 365,<br />
367, 368, 370, 371, 372, 373, 378, 381, 382, 383,<br />
384, 385, 386, 387, 388, 389, 390, 392, 393, 394,<br />
395, 397, 398, 400, 401, 402, 403, 404, 405, 406,<br />
407, 411, 412, 415, 416, 417, 418, 419, 420, 425,<br />
426, 427, 428, 431, 432, 434, 435, 437, 438, 441,<br />
442, 443, 444, 445, 446, 452, 453, 454, 456, 457,<br />
458, 459, 461, 465, 466, 467, 468, 470, 474, 481,<br />
483, 485, 486, 489, 490, 491, 494, 495, 496, 497,<br />
499, 501, 502, 505, 507, 509, 510, 511, 512, 513,<br />
515, 517, 518, 521, 522, 523, 526, 527, 528, 529,<br />
532, 533, 534, 536, 537, 538, 539, 540, 542, 544,<br />
545, 546, 547, 549, 550, 552, 553, 555, 556, 558,<br />
559, 562, 563, 564, 566, 568, 569, 572, 573, 575,<br />
576, 578, 579, 580, 581, 582, 584, 586, 587, 589,<br />
590, 593, 596, 598, 599, 601, 602, 605, 612, 614,<br />
616, 617, 618, 619, 623, 624, 627, 629, 630, 631,<br />
632, 634, 635, 636, 637, 638, 639, 641, 642, 643,<br />
677, 694, 697, 698, 700, 702, 703, 771, 776<br />
����������<br />
� �� �������
PT9 FEATURES - Beaujolais Nouveau<br />
Beaujolais Nouveau<br />
Nouveau wines have arrived<br />
Key Dates<br />
Ship Date: November 13, 2012<br />
Start Date: November 15, 2012<br />
End Date: December 20, 2012 or until depleted<br />
The start date is crucial. Please do not make the<br />
products available until the start of business on<br />
November 15, 2011.<br />
Components<br />
Cut-case Backer card (1 version)<br />
Generic Pricer card (1 version)<br />
Branded Pricer Cards (9 versions)<br />
Components can be re-ordered red by complete compl complete kit:<br />
re-order #13098-21<br />
Participating products ducts<br />
<strong>LCBO</strong># Description tion ion<br />
Note:<br />
220483 The Fool ol Reif Estate Est Gamay Nouveau VQA<br />
220533 Catalans atalans talans Primeur Syrah<br />
Merlot IGP<br />
271759 Tollo Novello Rosso Terre Di Chieti<br />
891846 46 Duboeuf Gamay Nouveau<br />
897934 97934 Mommessin Beaujolais B Nouveau<br />
899948 9948 Jeanjean Jeanjean Syrah S Primeur<br />
899955 Negrar Negra Novello Del Veneto IGT<br />
999999 Generation Gen Seven Gamay<br />
113266 11 Beaujolais Villages Nouveau(Joseph Drouhin VINTAGES<br />
932780 9 11 Beaujolais-Villages Nouveau (G. Duboeuf) VINTAGES<br />
Merchandising instructions<br />
Build a Block Pile in a prominent location <strong>with</strong> the<br />
approved signs.<br />
Use dummy cases or risers if required.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 35<br />
15833 Take Down: December 20, 2012 or when depleted<br />
IT’S HERE!<br />
NOUVEAU WINE E HAS ARRIVED. A<br />
IT’S HERE!<br />
“ WE HHAVE<br />
SE SELECTED THE<br />
BEST OF THIS<br />
YEAR’S HARVEST.”<br />
220533 (XD - 0 g/L) 750 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last.<br />
NOUVEAU WINE<br />
HAS ARRIVED.<br />
Catalans Primeur Syrah Merlot IGP<br />
LIGHT- BODIED & FRUITY<br />
$9.95<br />
IT’S HERE!<br />
NOUVEAU WINE<br />
HAS ARRIVED.<br />
V1 EURO WINES<br />
All signs are shipped<br />
in one kit.<br />
�������������<br />
�� �� �����<br />
��� �� �� �� �� �� �� �� ����<br />
�� ����<br />
Re-order # 13098-21<br />
DO NOT USE SUPPLIER<br />
PRODUCED SIGNS<br />
when depleted
RRear Cash Registteerr SSiiggnnss – “Checkk 25”<br />
PT9 FEATURES - Rear Cash Register Signs – “Check 25”<br />
Re-order #DMS 13098-16<br />
Overview<br />
During the PT9 and PT10 Holiday<br />
periods, we are updating the Check heck eck<br />
25 rear cash register signs.<br />
Key Dates<br />
Install: November er 11, , 2012 20 2012<br />
Takedown: January ary ry 6, 2013<br />
Participating ng Stores<br />
All Stores es<br />
Components<br />
Components<br />
25 or under?<br />
Please be ready<br />
to show your I.D.<br />
Moins de 25 ans ?<br />
Soyez prêt<br />
à présenter une<br />
pièce d’identité.<br />
�� �� �� Multiple Multip Multi “Check 25” signs<br />
(depending (de on the number of<br />
cash registers in your store)<br />
�� Velcro dots x 4 per sign<br />
�� Re-order# DMS-13098-16<br />
36 Promotional Turn 9<br />
16106<br />
Merchandising<br />
Merchandisin Instructions<br />
�� �� �� Recycle Rec the existing Check 25<br />
(green (g (<br />
and orange) rear cash<br />
register signs.<br />
�� �������������������������������<br />
on each corner of the new<br />
Check 25 signs (dark red,<br />
light red).<br />
�� �����������������������������<br />
the cash register.<br />
���������������<br />
�
Promotional onal<br />
Sign Gallery<br />
All promotional romotional omotional sign components c<br />
are<br />
available vailable ble for re-order re-orde using their corresponding<br />
re-order re-order numbers. number num<br />
If a sign co ccomponent<br />
is missing or damaged, call<br />
hello<strong>LCBO</strong> helloLCB elloLCB (416-365-5932) and quote its re-order<br />
number. numb um Please have a copy of this <strong>Marketing</strong><br />
& <strong>Product</strong> P<br />
<strong>Guide</strong> on hand for reference.<br />
����� ��������<br />
Thank you.<br />
Music<br />
Music CD re-ordered# DMS-13190<br />
We would like to hear your comments about<br />
this period’s music. Please email you feedback<br />
to jayne.roos@lcbo.com
Component<br />
End Aisle Backer Cards<br />
Dimensions:<br />
30” w x 24” h<br />
Branded Backer Card<br />
<strong>with</strong> Pop-Up<br />
End<br />
Re-order e-order de<br />
Aisle <strong>Product</strong>s<br />
Code<br />
1 Welcome wines - Gabbino + Jackson Triggs/ Cocktail Must Have 13090-01 0-01<br />
2<br />
Gifts for the host - Henry of Pelham + Ripasso + McWilliams; s;<br />
today Wine Discovery<br />
13090-02<br />
3<br />
Welcome wines - Wolf Blass + Peller Estates + Louis Latour atour r /<br />
For Whisky Lovers<br />
13090-03 13090-0<br />
4<br />
Impress <strong>with</strong> the best - Apple ginger sparkling punch nch h / Beer<br />
Headquarter's<br />
13090-04 130 13<br />
5 Holiday bar - Blood orange gin martini 13090-05<br />
6<br />
Please the crowd - French cross + Santa Carolina rolina na + Mezzacorona /<br />
Cocktail Must Have<br />
13090-06<br />
7 The decadent choice - Baileys / Today's day's ay's Wine Discovery 13090-07<br />
8 Gifts for the host - the red carpet For Whiaky Lover's<br />
13090-08<br />
9<br />
Gifts for the host - Woodbridge e + Jackson Jackso Jackson Triggs + Masi M / Beer<br />
Headquarter's<br />
13090-09<br />
10 Hokiday bar -Red Pom Pom om Rita / No Fuss Cocktails Co C<br />
13090-10<br />
11<br />
������������������������������������������������������������<br />
����� �� ������� ���� ����<br />
/ Cocktail Must Have ve<br />
13090-11<br />
12<br />
Wines under $15 - Riparosso + Jackson Jacks Triggs T + Cupcake / Today's<br />
Wine Discovery ry<br />
13090-12<br />
13<br />
Decadent choice hoice - St. Remy + Amarula AAm<br />
+ Forty Creek / for Whisky<br />
Lovers<br />
13090-13<br />
14<br />
Just pour our and serve - Mott's Clamato Cl C + Vodka Mudshake + Smirnoff<br />
Beer r Headquarter's<br />
adqu<br />
13090-14<br />
15<br />
Wines under $15 - MoonlightHharvest Moon Moo<br />
+ Mirassou + Masi / No Fuss<br />
Cocktails Coc<br />
13090-15<br />
16<br />
goLOCAL go g LOCAL O - Konzelm Konzelmann + Strewn + Chateau Des Charmes / Cocktail<br />
Must Have H<br />
13090-16<br />
17<br />
������������������������������������������������������������������<br />
����� ����� �� ��� �� �� �<br />
Wine Discovery Disco<br />
13090-17<br />
18 Toast of o the season - Freixenet + Uno / For Whisky Lovers 13090-18<br />
19 1 Trend Tr Trend alert: Spice Rum - Black and Cola / Beer Headquarters 13090-19<br />
20 goLOCAL go g - Steam Whistle / No-Fuss Cocktails 13090-20<br />
38 Promotional Turn 9<br />
Promotional Signs - End Aisles<br />
NOTE: End Aisle Ais Backer Cards will have a pop-up that needs to be folded out<br />
once the Backer Back<br />
Card is installed in the frame. Please see illustration below.<br />
�� ��� ��������������<br />
�� ��� ��� �� �� �� �� �� �� �� �� ����<br />
�� ����<br />
�����<br />
�� ���<br />
��� �� �����<br />
�� �
Promotional Signs - End Aisles<br />
End Aisle <strong>Product</strong>s<br />
Generic Cocktail Must-Haves 13090-50<br />
Generic<br />
Generic<br />
Today’s Wine Discovery/<br />
For Whisky Lovers<br />
Beer Headquarters/<br />
No-Fuss Cocktails<br />
Re-order<br />
Code Image<br />
13090-511<br />
13090-52 13<br />
����������������<br />
�� ��� �� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 39
Re-order Code 13091-11 - Power Aisle le e Banner Bann Banner<br />
Re-order Code 13091-02 091-02 91-02 - Perime Perimet Perimeter Banners<br />
Promotional Signs – Alternating the Signs<br />
���������������<br />
Re-order -order er Code<br />
C<br />
13093-15 - Perimeter Transparencies (Vertical)<br />
40 Promotional Turn 9
Promotional Signs – Store Entrance<br />
Component Where to install sign Re-order Code Imagess<br />
Hero Display<br />
Banner Stand Insert<br />
Hero Display<br />
13092-41<br />
Dimensions:<br />
20” w x 70” h<br />
Pricer Cards<br />
Dimensions:<br />
8” w x 7” h<br />
Thematic Banner<br />
Stand Insert<br />
Dimensions:<br />
20” w x 70” h<br />
Backlit / Tasting Tasti Tasting Ba Bar<br />
Dimensions:<br />
nsio<br />
22” ” w x 33” 33 33” h<br />
<strong>LCBO</strong># Description Size (mL)<br />
308007 Menage A Trois Red 750<br />
308015 Menage A Trois White 750<br />
Hero Display<br />
(1 Version of Each)<br />
13092-42<br />
Thematic Banner Stand nd d 13092-46 13092-4<br />
(store entrance)<br />
����������<br />
�� �� ������<br />
��������<br />
��<br />
Install in the frame on the<br />
portable Tasting Bar.<br />
Some stores will be<br />
supplied a backlit sign<br />
holder.<br />
13092-51<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 41
Promotional Signs – Exterior Signs<br />
Component Where to install sign Re-order Code / Images<br />
Exterior Banner<br />
�� Holiday Wrapped Up<br />
�� Red Felt Bag With Ribbon<br />
�� Red And Green<br />
Criss-Crossed Box<br />
�� ������������<br />
�� Red, White, Green Stripped<br />
Bag<br />
Dimensions:<br />
43” w x 87” h<br />
Exterior wall<br />
Show Card<br />
�� Holiday Wrapped Up/<br />
Holiday Wrapped Up<br />
�� Red Felt Bag With Ribbon/<br />
Red, White, Green Stripped<br />
Bag<br />
�� Red And Green Criss-<br />
����������������������<br />
Box<br />
Dimensions:<br />
28” w x 45” h<br />
Exterior Transparency<br />
�� Holiday Wrapped Up<br />
�� Red Felt Bag With Ribbon Rib<br />
�� Red And Green<br />
Criss-Crossed d Box<br />
�� ������������ �� ��� ���<br />
Dimensions: ensions: nsions:<br />
28” ” w x 45” 4 h<br />
13092-31 13092-32 13092-33 13092-3 2-33 -33<br />
13092-34 13092 3092-34 3092 34<br />
4<br />
Install in the windows<br />
on the hangers or in the<br />
frames.<br />
ALTERNATE WITH “Holiday y<br />
Wrapped Up” AS EVERY<br />
OTHER SIGN.<br />
Only nly for Stores<br />
452, 528, 568<br />
Vendor Vendo installed between<br />
Sunday Sun November 11 and<br />
Wednesday W November 14.<br />
�������� �� �<br />
42 Promotional Turn 9<br />
���� �<br />
13092-01 13092 01 13092 13092-02 02 13092 13092-03 03<br />
13093-21 13093 21<br />
13093-23<br />
���<br />
13092-35<br />
13093-22<br />
13093-24
Promotional Signs<br />
Component Where to install sign Re-order Code Imagess<br />
Power Aisle Banner Over the central aisle. 13091-11<br />
Front: Holiday Wrapped Up<br />
Back: Gifting Bags<br />
Dimensions:<br />
45” w x 30” h<br />
Perimeter Banner<br />
�� Holiday Wrapped Up<br />
�� Red Felt Bag With Ribbon<br />
�� Red And Green<br />
Criss-Crossed Box<br />
Dimensions:<br />
30” w x 30” h<br />
Gift Pack Block Pile Kit<br />
Includes:<br />
�� Pole Toppers<br />
�� Shelf Talkers<br />
�� Pricer Cards<br />
Shari’s ri’s ’s Pick Shelf Talkers Talke<br />
(10 10 Versions)<br />
Versions)<br />
On the hangers around the<br />
periphery of the store.<br />
ALTERNATE WITH “Holiday y<br />
Wrapped Up” AS EVERY<br />
OTHER SIGN.<br />
Seasonal Block ock Piles 13095-51 13<br />
13095-04<br />
���������� �� ���<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 43<br />
(Front)<br />
(back) (b<br />
����� �� ��<br />
13091-01 1309 13091 130<br />
01<br />
13091-02 13091-03<br />
no image<br />
available
Promotional Signs – Perimeter Transparencies<br />
Component Where to install sign Re-order Code Images<br />
Perimeter Transparency<br />
Square:<br />
�� Holiday Wrapped Up<br />
�� Red Felt Bag With Ribbon<br />
�� Red, White, Green<br />
Stripped Bag<br />
�� Red And Green<br />
Criss-Crossed Box<br />
Dimensions:<br />
28.5” w x 28.5” h<br />
Perimeter Transparency<br />
Horizontal:<br />
�� Holiday Wrapped Up<br />
Dimensions:<br />
45.5” w x 28.5” h<br />
Perimeter Transparency<br />
Horizontal:<br />
Dimensions:<br />
45.5” w x 28.5” h<br />
Perimeter Transparency ncy<br />
Vertical:<br />
�� Holiday Wrapped pped Up<br />
�� Red Felt Bag With Ribbon<br />
�� Red And Green<br />
Criss-Crossed iss-Crossed ss-Crossed Box Box B<br />
�� ������������<br />
�������� ������ ����<br />
�� Red, White, Green<br />
Stripped pped Bag<br />
Dimensions:<br />
28” w x 58” h<br />
Vendor installed between Sunday<br />
November 11 and Wednesday<br />
November 14.<br />
Signs should shou alternate <strong>with</strong><br />
“Holiday Wrapped W Up” AS EVERY<br />
OTHER SIGN.<br />
44 Promotional Turn 9<br />
Holiday<br />
Wrapped Up<br />
# 13093-01<br />
Knitted Stripe<br />
# 13093-02<br />
Red Bag<br />
<strong>with</strong> Bow<br />
#13093-03<br />
Knitted Dot<br />
#13093-04<br />
13093-11 93-11<br />
13093-12<br />
Holiday Wrapped Up# 13093-15<br />
Knitted Stripe # 13093-16<br />
Red Bag <strong>with</strong> Bird # 13093-17<br />
Knitted Dot # 13093-18<br />
Striped Box # 13093-19<br />
���<br />
�������������<br />
��� �� ��<br />
��� ���
Promotional Signs<br />
Component Where to install sign Re-order Code Images es<br />
Promo Fixture<br />
Sign - Short<br />
(Mini Thematic Cognac)<br />
Dimensions:<br />
28” w x 6 3/8” h<br />
Promotional Fixture 13092-61<br />
Promo Fixture Sign - Long<br />
(Mini Thematic Cognac)<br />
Dimensions:<br />
43” w x 6 3/8” h<br />
Promo Fixture Shelf Talker<br />
(Mini Thematic Cognac)<br />
Dimensions:<br />
6” w x 3” h<br />
Promo Fixture and<br />
in-section in front of<br />
participating products.<br />
goLOCAL FSI Fixture<br />
�� VQA goLOCAL<br />
Category Signs x 2<br />
��������������������������<br />
(Participating stores only) ly)<br />
�� VQA cube centre sign x 1<br />
�� Shelf Talkers 6” w x 3”h<br />
Bundles of 4 x 2 per kit<br />
Special Promotions<br />
Fixtures Drum Sign<br />
Your guests will love it!<br />
Dimensions:<br />
48” w x 6.3/8” h<br />
Special al Promotions<br />
Fixtures res Poster<br />
Your guests will love it it!<br />
Dimensions: mensions:<br />
22” w x 39.5” 3 h<br />
Special Promotions<br />
Prom<br />
Fixture ture #2<br />
Special Promotions<br />
Fixture #2<br />
13092-62<br />
DMS 13092-64 -64<br />
Complete Kit: 13098-04 130<br />
13094-16<br />
13094-11<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 45<br />
¡VINO TINTO Delicioso!<br />
¡VINO<br />
TINTO<br />
Delicioso!<br />
This velvety smooth Tempranillo<br />
blend is from the classic region<br />
of Rioja, in northern Spain. A<br />
versatile wine <strong>with</strong> remarkable<br />
elegance for the price. Serve<br />
<strong>with</strong> roasted meats, hearty pastas<br />
and mature cheeses.<br />
‘‘‘‘<br />
SHARI MOGK-EDWARDS<br />
Vice President<br />
<strong>LCBO</strong> Merchandising & VINTAGES<br />
(Head Buyer Wines,<br />
Beers, Spirits & VINTAGES)<br />
¡Salud!<br />
Campo Viejo Reserva<br />
Full-bodied & Smooth (XD)<br />
750 mL 137810<br />
no image<br />
available<br />
���� ����� �� ��� ������� ���� �� ���� �� ��� �� � ���<br />
16033<br />
16033 <strong>P9</strong> Sharis Pick Poster.indd 1 10/15/12 2:18 PM
Component Where to install sign Re-order Code Images<br />
Ontario Wines<br />
Superstars Kit<br />
Includes:<br />
�� Backer Cards x 2<br />
�� Shelf Talkers 6” w x 3”h<br />
�� Pricer Cards<br />
Dimensions:<br />
14” W x 24” H (Backer Cards)<br />
Popular Pick Kit<br />
Includes:<br />
�� Backer Card x 1<br />
�� Shelf Talkers 6” w x 3”h<br />
Dimensions:<br />
14” W x 24” H (Backer Card)<br />
VINTAGES Superstar Kit<br />
Includes:<br />
�� Basket Insert<br />
10.875” x 9.875”<br />
�� Shelf Talkers<br />
6” w x 3”h<br />
In-Section Section on Available Availab<br />
Chilled d Hot t Bu Butt Button<br />
Ontario Wine Superstars<br />
Fridge Hot Button<br />
Cut case display at<br />
VQA Cube<br />
Cut case display in<br />
Ontario Section<br />
Merchandise dise the<br />
participating pating product in<br />
a basket sket next to/near<br />
the he <strong>LCBO</strong> Ontario Ont VQA<br />
wines s section. sectio<br />
Install the pre-printed pre-prin<br />
shelf talker in front fro fr of the<br />
featured product, prod p in its<br />
on-shelf position p <strong>with</strong>in<br />
the VINTAGES VINT IN section.<br />
Signs should be used on<br />
shelf to indicate that the<br />
Superstars products are<br />
also available in the fridge.<br />
Highlight Ontario Wine<br />
Superstars products in<br />
the fridge.<br />
Full kit: Backer Cards x 2,<br />
Shelf Talkers, Pricer Cards<br />
(Kit A) 13098-01<br />
Shelf Talkers Only:<br />
(Kit C) DMS-13098-03<br />
Shelf Talkers and nd Popular op<br />
Picks Backer Cards:<br />
(Kit B) 13098-02 98-02<br />
Reference Refer Ref by program<br />
name na only.<br />
DMS-13085-42<br />
DMS 13088-04<br />
46 Promotional Turn 9<br />
ONTARIO SUPERSTAR<br />
Trius Red<br />
VQA Niagara Peninsula<br />
A classic Meritage, this full-bodied red is brimming<br />
<strong>with</strong> black berry flavours. Perfect for a holiday<br />
dinner of red meat dishes like grilled lamb.<br />
$22.95<br />
303800 (D) 750 mL<br />
VINTAGES Essential<br />
Scan for Recipe.<br />
Price subject to change <strong>with</strong>out notice or while supplies last.<br />
Basket Insert<br />
Promotional Signs<br />
15684 Takedown: November 10, 2012<br />
ONTARIO<br />
SUPERSTAR<br />
Trius Red<br />
VQA Niagara Peninsula<br />
A classic Meritage, this full-bodied red<br />
has delicious flavours of black currant and<br />
blackberry, accented by sweet spice and<br />
dark chocolate. Wonderful notes of black<br />
cherry and toasty oak linger on the finish.<br />
A holiday must <strong>with</strong> rich meat dishes.<br />
$22.95<br />
303800 (D) 750 mL<br />
*A VINTAGES Essential<br />
* VINTAGES Essentials are always available in VINTAGES at<br />
select <strong>LCBO</strong> locations. Price subject to change <strong>with</strong>out<br />
notice or while supplies last.<br />
Shelf Sh lf Talker T lk<br />
�������������<br />
�� �� �� �� �������<br />
���<br />
15684 Takedown: November 10, 2012<br />
15848
Promotional Signs - goLOCAL Fixture / FOOD & DRINK<br />
Component Where to install sign Re-order Code Images ge<br />
goLOCAL FSI Fixture One end of the VQA Fixture Complete Kit:<br />
�� VQA goLOCAL Category (Participating stores only) 13098-04<br />
Signs x 2<br />
�� VQA cube centre sign x 1<br />
�� Shelf Talkers 6” w x 3”h<br />
Bundles of 4 x 2 per kit<br />
<strong>with</strong> Vintages<br />
HENRY OF PELHAM<br />
FAMILY TREE RED<br />
VQA Niagara-on-the-Lake<br />
247882 (D - g/L) 750 mL<br />
VQA QA Cube Centre Sign<br />
goLOCAL��<br />
VQA QA goLOCAL L Category<br />
FOOD & DRINK<br />
Header Card<br />
FOOD & DRINK<br />
“A” Frame Signn<br />
English / English g<br />
FOOD OOD OD & DRINK<br />
“A” Frame Sign Si Sign<br />
English sh / / Frenc French F<br />
You can’t beat this delicious<br />
approachable blend when<br />
you want a quality red for<br />
casual occasions. Its rich<br />
fruit flavours and velvety<br />
texture are just right for<br />
holiday mingling.<br />
$18.95<br />
16032<br />
Take-down: Jan 6, 2013<br />
VINTAGES<br />
VINTAGES shelf talker<br />
FOOD & DRINK NK K Fixture 13098-98 1<br />
FOOD OOD & DRINK<br />
“A” A” Frame F Fixture<br />
FOOD & DRINK<br />
“A” Frame Fixture<br />
234583 (M - 27 (g/L) 750 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last. / Les prix x peuvent changer sans préavis. Jusqu’à épuisement des stocks.<br />
Bilingual Bil Bilingual ilingual shelf shelf she shelf talker<br />
talker<br />
13098-99<br />
English<br />
over English<br />
13098-101<br />
English<br />
over French<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 47<br />
15912<br />
��<br />
OFF-DRY &<br />
FRUITY<br />
OFF-DRY &<br />
XXX<br />
FRUITY<br />
Cave Spring Riesling VQA<br />
Cave Spring Riesling VQA<br />
If you’re roasting a turkey or ham this holiday season,<br />
If you’re roasting a turkey or ham this Robe rubis et saveurs veurs dde<br />
fruits noirs<br />
holiday season, pick up this extraordinary s’accordant à merveille rveille avec les viandes<br />
pick up this extraordinary Riesling from one of Ontario’s<br />
Riesling from one of Ontario’s best-loved rôties et les côtelettes tes d’agneau d’a grillées.<br />
best-loved wineries.<br />
wineries.<br />
$13.95<br />
Í7MsWÎ<br />
16032 Take-down: January 6, 2013<br />
16032 Take-down: January 6, 2013<br />
$13.95<br />
234583 (M - 27 g/L) 750 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last.<br />
English Shelf Talker Talker<br />
���� �� �� ���� ������� � ���� �� ��<br />
��� � �<br />
Í7MsWÎ<br />
15912<br />
16032
Component Where to install sign Re-order Code Images<br />
Shopping Cart Sign Social Responsibility Sign: Social Responsibility Sign:<br />
Dimensions:<br />
10” w x 7.75” h<br />
Install on the outside frame of<br />
the Shopping Carts.<br />
DMS-13095-10<br />
Thematic Sign:<br />
(Sold to the Trade)<br />
Thematic Sign:<br />
DMS- 13095-02<br />
Nouveau Program Signage Kit 13098-21<br />
48 Promotional Turn 9<br />
The e signage sign sig kit contains:<br />
- Block Blo Pile Backer Card<br />
- Pre-printed Pricer Cards<br />
- Generic Pricer Cards<br />
Promotional Signs<br />
15833 Take Down: December 20, 2012 or when depleted<br />
Café Mocha<br />
or Stout?<br />
$2. 85<br />
NEW<br />
Don’t let its colour fool you.<br />
Rich & creamy, Mill Street<br />
Cobblestone Stout givesway<br />
to a light chocolate and<br />
coffee flavour.<br />
312850 440 mL<br />
IT’S HERE!<br />
NOUVEAU WINE HAS ARRIVED.<br />
IT’S HERE!<br />
“ WE HAVE<br />
SELECTED THE<br />
BEST OF THIS<br />
YEAR’S HARVEST.”<br />
�������������� ��� �� �� �������<br />
220533 (XD - 0 g/L) 750 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last.<br />
NOUVEAU WINE<br />
HAS ARRIVED.<br />
Catalans Primeur Syrah Merlot IGP<br />
LIGHT- BODIED & FRUITY<br />
$9.95<br />
V1 EURO WINES<br />
4<br />
15833 Take Down: December 20, 2012 or when depleted
Gift Packaging Signs<br />
Description Where to install sign Re-order Code Imagess<br />
Gift Card Merchandiser Cash Desk<br />
GFT115<br />
Inserts<br />
English over French<br />
(Header sign and<br />
Footer sign)<br />
Acrylic Gift Card Presenter<br />
GFT105<br />
Gift Wrap Sign<br />
(Bilingual)<br />
Dimensions:<br />
8.5” w x 11” h<br />
Promo Fixture Sign<br />
“Holiday Gifts”<br />
Dimensions:<br />
28” w x 6 3/8” h<br />
Holiday Gift Centre and<br />
Convertible Gondola Sign<br />
“Holiday Gifts”<br />
Dimensions:<br />
47.5” w x 6 3/8” h<br />
Display on counter at<br />
Customer Service desk.<br />
13095-42<br />
Metal Sign Holder der<br />
Re-order# NICS105 ICS105<br />
Promotional Fixture 13092-67<br />
English over<br />
French<br />
Gift Centree<br />
Convertible rtible Gondola Gond<br />
Fabric Bag Shelf Talkers rs Promotional Fixture Fix<br />
Dimensions:<br />
6” w x 3” h<br />
Featured tured ured Gift Vessel<br />
Shelf helf Talkers<br />
Dimensions:<br />
6” w x 3” h<br />
Gift Card Shelf Talkers<br />
Dimensions:<br />
6” w x 3” h<br />
Promotional Fixture<br />
Throughout the store<br />
13098-82 13<br />
English over<br />
French<br />
DMS13092-65<br />
DMS13092-66<br />
���������� ���������<br />
�� ����<br />
������<br />
DMS13092-67<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 49
50 Promotional Turn 9<br />
Gift Packaging Signs<br />
Component Where to install sign Re-order Code Images<br />
95¢ Bag Hot<br />
������������������������ GFT114<br />
Buttons – <strong>LCBO</strong><br />
bag merchandiser<br />
English over French<br />
95¢ - $1.95 Bag Hot<br />
Buttons – Vintages<br />
Vintages Fabric Bag<br />
Shelf Talkers<br />
Dimensions:<br />
6” w x 3” h<br />
Clip re-order #NIHK102<br />
DMS13095-41<br />
DMS13095-44 5-44 5<br />
Gift Tags On pre-wrapped vessels essels DMS13092-69<br />
DMS13092 30<br />
Cash Register Scan Card For each cash register regis regi<br />
DMS13095-43<br />
Holiday day Fabric Fabri Bag Ba<br />
Merchandiser andiser ser - Large<br />
(Three compartments)<br />
Holiday Fabric Bag<br />
Merchandiser - Small<br />
(Two compartments)<br />
CLIP<br />
NIHK102<br />
���������������<br />
�� �� �� �� ��� �����<br />
Promotional Fixture 13095-34<br />
Promotional Fixture 13095-35
Holiday Merchandisers<br />
Description Where to install Re-order Code Imagess<br />
Metal Gift Packaging<br />
Merchandiser<br />
Insert – <strong>LCBO</strong><br />
Dimensions:<br />
23.75” w x 66.75” h<br />
23.75” w x 6.5” h<br />
Metal Gift Packaging<br />
Merchandiser<br />
Insert – VINTAGES<br />
Dimensions:<br />
23.75” w x 66.75” h<br />
23.75” w x 6.5” ” h<br />
Metal Gift Packaging<br />
Merchandiser<br />
Merchandised <strong>with</strong> <strong>LCBO</strong><br />
folding gift boxes<br />
Metal Gift Packaging<br />
Merchandiser<br />
Merchandi<br />
Merchandised <strong>with</strong> w VINTAGES<br />
folding gift box bo<br />
boxes<br />
13095-32<br />
Two signs are kit together:<br />
�� Red Banner Insert<br />
�� Top Sign<br />
(English over French)<br />
13095-33<br />
Two signs are kit together:<br />
�� Purple Banner Insert<br />
�� Top Sign<br />
(English over French)<br />
������������� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 51<br />
���
Signs’<br />
Location Signs’ Message<br />
On Shelf<br />
On Shelf<br />
On Shelf<br />
On Shelf<br />
On Shelf<br />
On Shelf<br />
On Shelf<br />
On Shelf<br />
On Shelf<br />
“SAVE” Shelf Talkers<br />
Pre-printed<br />
(Limited Time Offer Program)<br />
AIRMILES® Shelf Talkers<br />
Pre-printed<br />
(Bonus Air Miles Program)<br />
“NEW” Shelf Talkers<br />
Pre-printed<br />
(New <strong>Product</strong> Program)<br />
More Miles Shelf Talkers<br />
Pre-printed<br />
(BBAM Program)<br />
“In The Spotlight” Shelf Talkers rs<br />
Pre-printed<br />
(IMAGE Program)<br />
“SAVE” Shelf Talkers Talke<br />
Pre-printed ed<br />
(Limited ed Time Time Offer Offer Program Program) Program<br />
AIR MILES MILES® ILES® Shelf he Talkers T<br />
Pre-printed<br />
(Bonus us Air AAir<br />
MMiles<br />
Program)<br />
New Shelf Talkers<br />
Pre-printed<br />
(New <strong>Product</strong> Program)<br />
“In the Spotlight” Shelf Talkers<br />
Pre-printed<br />
(IMAGE Program)<br />
52 Promotional Turn 9<br />
Promotional Signs - On Shelf<br />
Component<br />
Specifications Re-order # Images<br />
6” w x 3” h<br />
English/No Price<br />
Price/No Price<br />
6” w x 3” h<br />
English/No Price<br />
Price/No Price<br />
6” w x 3” h<br />
English/No Price<br />
Price/No Price<br />
6” w x 3” ” h<br />
6” w x 3” h<br />
English/No N Price P<br />
Price/No Price<br />
6” w x 3” h<br />
Bilingual/No Price<br />
Price/No Price<br />
6” w x 3” h<br />
Bilingual/No Price<br />
Price/No Price<br />
6” w x 3” h<br />
Bilingual/Now Price<br />
Price/No Price<br />
6” w x 3” h<br />
Bilingual/No Price<br />
DMS-13097-01<br />
DMS-13097-02<br />
DMS-13097-03<br />
DMS-1309<br />
DMS-13097-04<br />
DMS MS<br />
DMS-13097-05<br />
DMS-13097-06<br />
DMS-13097-07<br />
���������������<br />
�� �����<br />
����� ���<br />
��� �<br />
DMS-13097-08<br />
DMS-13097-09
Promotional Signs - On Shelf<br />
Signs’<br />
Location Signs’ Message<br />
On shelf<br />
On shelf<br />
On shelf<br />
On shelf<br />
Cut<br />
Cases<br />
On shelf<br />
On shelf helf elf<br />
On End<br />
nd<br />
Aisles es<br />
Pre-printed<br />
(Regular Program - 65 versions)<br />
Pre-printed<br />
(Community Program - 10<br />
versions)<br />
Pre-printed<br />
(Discovery Program - 9 versions)<br />
Blank Shelf Talkers<br />
<strong>LCBO</strong> stamp<br />
(1 version x 50 per bundle)<br />
Blank Pricer Cards<br />
<strong>LCBO</strong> stamp<br />
(1 version x 30 per er bundle)<br />
bundle)<br />
Blank Extender tender ender Strips<br />
<strong>LCBO</strong> stamp<br />
mp<br />
(1 version ersion x 15 per bundl bund bundle)<br />
Pre-printed re-printed Go GGreen<br />
Extender<br />
insert sert - 1 versi ve version<br />
Component<br />
Specifications Re-order Images<br />
Extender strips<br />
12” x 2.5”<br />
Extender strips<br />
12” x 2.5”<br />
Extender strips<br />
12” x 2.5”<br />
Shelf Talkers<br />
Blank nk - 6” x 3”<br />
Pricer Cards Car<br />
Blank - 8” x 7”<br />
Extender strips<br />
Blank - 12” x 2.5”<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 53<br />
DMS-13097-12<br />
DMS-13097-13 97-13<br />
DMS-13097-14<br />
DM<br />
DMS-13097-15<br />
DMS-13097-16<br />
DMS-13097-17<br />
Extender strips<br />
Pre-printed - 12” x 2.5” DMS-13097-18<br />
Pre-p Pre-printed re-p - Thematic<br />
(5 (56 versions) Shelf Talkers - 6” x 5” DMS-13097-19<br />
Banrock Station Unwooded Chardonnay<br />
$12.95<br />
668954 (XD - 7 g/L) 1000 mL<br />
ÍbyVÇÎ<br />
Price subject to change <strong>with</strong>out notice. While supplies last. TM® Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Inc. and the <strong>LCBO</strong>.<br />
���������������<br />
�� ����<br />
�� �����<br />
�� ������<br />
�� ��<br />
12 BONUS<br />
AIR MILES<br />
valid until December 1, 2012<br />
®<br />
reward miles<br />
G1-Green<br />
15637 Take Down: December 2, 2012
Seasonal & New<br />
<strong>Product</strong> Fixture<br />
Program<br />
Participating stores<br />
During PT9 and PT10 0 the he New and Seasonal Se<br />
�����������������������������������������������<br />
�� ���������� ��������� �� ��� ���<br />
�������������<br />
1, 5, 7, 10, 15, , 17, 17, 18, 18, 19, 19, 21, 21, 222,<br />
2 23, 25, 27, 31, 34, 35, 36,<br />
38, 40, 44, 50, 57, 557,<br />
62, 64, 665,<br />
70, 82, 83, 95, 97, 102, 106,<br />
115, 125, 130, 132, 132 132, 145,<br />
148, 149, 153, 154, 156, 164, 168,<br />
171, 71, 1, 185, 187, 191,<br />
1195,<br />
198, 200, 207, 209, 211, 212, 217,<br />
226, 226, 6, 228, 228, 228, 2237,<br />
237, 243, 243 244, 248, 252, 253, 260, 263, 265, 269,<br />
278, 278, 288, 288, 295, 295, 2 298, 2 300, 325, 326, 329, 334, 340, 341, 343,<br />
344, 346, 346, 35 353, 35 355, 359, 360, 361, 367, 371, 373, 378, 381,<br />
383, 384, 384 38 385, 386, 387, 388, 390, 392, 393, 394, 397, 398,<br />
404, 404 407, 4 408, 412, 416, 417, 425, 427, 428, 431, 432, 437,<br />
438, 43 4 443, 445, 452, 456, 457, 459, 465, 470, 483, 490, 491,<br />
494, 495, 497, 499, 501, 505, 511, 522, 523, 528, 534, 536,<br />
540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568,<br />
569, 573, 575, 579, 584, 593, 601, 605, 614, 616, 617, 619,<br />
623, 624, 629, 630, 631, 632, 634, 635, 636, 637, 638, 639,<br />
641, 642, 643, 677, 694, 698, 700, 702, 703, 771, 776<br />
����������<br />
�� ��� ����
Overview<br />
��������������������������������������������������������������<br />
���������������������������������������<br />
Signage<br />
Stores will receive one (1) kit which contains:<br />
�� One ‘Holiday Gifts’ Category Sign (English over Bilingual) al) )<br />
for each participating store.<br />
�� Two plain all red Category Signs<br />
Merchandising Instructions structions<br />
�� Please remove move e all newly released rel products and place in appropriate locations <strong>with</strong>in<br />
�����������������������������������������������������������������������������������<br />
���� �� ��� ��� ��� �� ����� ����<br />
��������������������������������������������������������������������������<br />
� ������� ������� ���� ���� ��� ���<br />
�� Please lease display the holiday gifts by product category for easy customer shopping.<br />
��������������������������������������������������������������������������<br />
��� ��� ������ ������ ���� ���� �<br />
�� �� Remove the Recent Arrivals sign inserts and replace <strong>with</strong> the Holiday Gifts sign<br />
�������������������������������������������������������������������������������������<br />
�������� ���� ��<br />
will l be used again in PT12 to merchandise this program. Stores may use the<br />
Shelf She Talkers provided for the block pile program to sign appropriate products<br />
���������������������������<br />
Ordering<br />
Additional Signage kits are available for Re-order (#13098-82.)<br />
Seasonal & New <strong>Product</strong> Fixture Program<br />
Category ry Sign ign - English<br />
Category C t Sign Sig Si<br />
- Bilingual<br />
������� ��<br />
����� ���� �<br />
56 Promotional Turn 9
Front End<br />
Merchandiser ndiser diser<br />
Participating ing stores sto stores<br />
1, 5, 10, 0, 11, 12, 14, 17, 18, 18 1 19, 20, 21, 23, 24, 26, 31, 35, 36,<br />
38, 8, 50, 55, 58,<br />
59, 63, 64, 65, 68, 70, 79, 80, 82, 86, 90, 93,<br />
95, 97, 101, 102, 1 106, 115, 130, 140, 143, 148, 149, 153,<br />
154, 154, 156, 156, 164, 164, 165, 1 185, 186, 188, 190, 192, 195, 198, 200,<br />
201, 207, 209, 20 2 210, 216, 217, 218, 226, 228, 233, 234, 243,<br />
248, 48, 249, 252, 253, 263, 270, 278, 288, 295, 298, 300, 311,<br />
312, 12 321, 3 325, 326, 334, 343, 344, 346, 351, 353, 359, 360,<br />
362, 362 366, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387,<br />
392, 397, 400, 401, 404, 415, 427, 428, 431, 432, 434, 437,<br />
438, 443, 444, 445, 452, 456, 457, 459, 465, 481, 485, 486,<br />
491, 494, 495, 501, 521, 522, 523, 528, 533, 540, 542, 544,<br />
545, 549, 551, 555, 556, 563, 564, 572, 580, 587, 590, 593,<br />
605, 609, 617, 624, 627, 629, 630, 631, 632, 641, 643, 694<br />
����� ����������� � ����
Overview<br />
The new Front End Merchandiser program has<br />
proven to generate incremental sales, create consistency across the<br />
stores and encourage customers to discover new products. This<br />
is a sold program and participating is mandatory. Signage will be<br />
shipped to participating stores each Period.<br />
Period 9 & 10 FEM Sold Space Display<br />
58 Promotional Turn 9<br />
Front End Merchandiser<br />
375mL Spirits Feature<br />
For Periods 9-10, the Sold Space program will feature 10 0 popular popula popular 375mL Spirits S ideal for<br />
���������������������������������������������������������������������������������������������<br />
��� ������� ������� �� � ���<br />
in order to feature all 10 participating products effectively. ctively ctive . Stores are ar required to use four<br />
��������������������������������������������������������������������������������������<br />
����� ����� ����� ��� �� �����<br />
IMPORTANT: Suppliers have paid for the e specific pecific shelf positioning po as per the<br />
diagram below. Stores must set up the he 375mL feature featur EXACTLY as shown.<br />
Signage Components<br />
�� Pre-Printed Shelf Talker alker lker<br />
�� Re-Ordering DMS-13095-61<br />
MS-13095-61<br />
MS-13095-6<br />
Participating g <strong>Product</strong><br />
<strong>LCBO</strong># Brand Bran<br />
Size (mL)<br />
240 Smirnoff Vodka Vod Vodka 375<br />
596 Bacardi Supe Superior (P.E.T) 375<br />
9043 043 Crown Crown Crow Royal Ro<br />
375<br />
12195 2195 Grand Marnier 375<br />
32425 25 TTanqueray<br />
Tan Dry Gin 375<br />
74393 Baileys Irish Cream 375<br />
119743 Jack Daniel's Tennessee Whiskey 375<br />
210104 Kahlua Peppermint Mocha Coffee Flavoured Liquor 375<br />
466854 Appleton Estate V/X 375<br />
500504 Captain Morgan Spiced Rum 375<br />
Front<br />
15637 Take Down: January 6, 2013 1 WHITE SPIRITS<br />
Merry Must Haves<br />
Smirnoff Vodka<br />
Famously smooth, clear taste has made this the go-to<br />
vodka for refreshing holiday cocktails.<br />
$13.75<br />
240 375 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last.<br />
Shelf Talker<br />
Smirnoff Vodka Bacardi Superior (P.E.T)<br />
����������������<br />
�� �� �� �� ����� ��� ��� ����<br />
�<br />
15637 Take Down: January 6, 2013<br />
1 WHITE SPIRITS<br />
Merry Must Haves<br />
Smirnoff Vodka<br />
Famously smooth, clear taste has made this the go-to<br />
vodka for refreshing holiday cocktails.<br />
$13.75<br />
240 375 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last.<br />
Captain aptain Morgan<br />
Spiced Rum<br />
Baileys Irish Cream<br />
Crown Royal Appleton Estate V/X<br />
Jack Daniel’s<br />
Tennessee Whiskey<br />
Tanqueray<br />
TTanqueray<br />
Dry Gin<br />
Grand Marnier<br />
Kahlua lua Peppermint<br />
Mocha Coffee<br />
Flavoured avoured Liquor
Front End Merchandiser<br />
Reminder<br />
Stores participating in the Front End Merchandiser Program must also o set up<br />
the<br />
core 200mL Spirits Program.<br />
Core 200mL Spirits PPG Program<br />
T����������������������������������������������������������������������������������������<br />
�������� �������� ������ ������<br />
�����������������������������������������������������������������������������������������<br />
� ������ ������ ������� ������<br />
�������������������������������������������������������������������������������������<br />
����� ����� �� ��� ��<br />
on pages 14-17 for the location of the display. The display splay does not change from period<br />
to period as it is intended to protect the majority of sales generated generate from the Front End<br />
Merchandisers. Stores MUST list the Core SKUs Us that are associated assoc a to the PPG (Core<br />
200mL’s DO NOT count against a store’s total tal approved SKU SK count). The Core SKUs<br />
cannot be delisted.<br />
For the Core 200mL Spirits feature, stores ores are required requir to use four shelves and plinth/<br />
�������������������������������������������������������������������<br />
����� ����� ��� ��� ������� ��<br />
Staff Picks<br />
Basket<br />
200 mL & 375 mL<br />
discretionary displays<br />
THIS CHANGES CHAN CH<br />
STARTING STAR STARTIN TIN PT9<br />
PPG<br />
(See facing page)<br />
��(Se<br />
PPG<br />
(See facing page)<br />
PPG<br />
(See facing page)<br />
PPG<br />
(See facing page)<br />
PPG<br />
(See facing page)<br />
PPG<br />
(See facing page)<br />
PPG<br />
(See facing page)<br />
PPG<br />
(See facing page)<br />
PPG<br />
(See facing page)<br />
������� �� �� �� ����� �� �� �� �� �� �� �� ��������������� �� ������ �� �� �� ��� ������������������������������������������������� ������������<br />
�����<br />
��� ����� ��� � ��� � ��<br />
PPG<br />
(See facing page)<br />
Above example is based on Type 3.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 59<br />
Staff Picks<br />
Basket
Beer and Chasers Mainstream Spirits<br />
271965<br />
Smirnoff Vodka (P.E.T.)<br />
413716<br />
Wiser's De Luxe Whisky<br />
271338<br />
Bacardi Superior Rum<br />
245944<br />
Alberta Premium<br />
228031<br />
Grand Marnier Liqueur<br />
Big Brands Premium Destination<br />
271965<br />
602128<br />
Smirnoff Vodka V (P.E.T.) E.T.) Polar Po Ice Vodka<br />
413716 716<br />
Wiser's r's De Luxe Whisky W<br />
251397<br />
Walker's Walk<br />
Special<br />
Old Whisky<br />
447961<br />
Fireball Whisky<br />
271338<br />
Bacardi Superior Rum<br />
60 Promotional Turn 9<br />
Front End Merchandiser<br />
Use the charts below to select the Core 200mL assortment that matches your store’s PPG:<br />
447961<br />
271965<br />
602128 2128<br />
Fireball Whisky<br />
Smirnoff Vodka (P.E.T.) Polar ar Ice Vodka<br />
393678<br />
586180<br />
447961 961<br />
Baileys Irish Cream Liqueur<br />
Iceberg Vodka<br />
Fireball Fireba Whisky<br />
393678 3<br />
586180<br />
413716<br />
Baileys ey Irish<br />
Iceberg Vodka<br />
Wiser's Wis De Luxe Whisky<br />
Cream m LLiqueur<br />
217968<br />
251371 371<br />
251397<br />
Crown Royal Whisky<br />
Canadian Club<br />
Walker’s Special Old<br />
Premium Pr Whisky<br />
251371<br />
��������<br />
271338<br />
271288<br />
Canadian Club<br />
Bacardi Superior Rum Crown Royal Whisky<br />
Premium Whisky sky<br />
586180<br />
Iceberg Vodka<br />
393678<br />
Baileys Irish<br />
Cream Liqueur<br />
251371<br />
Canadian Club<br />
Premium Whisky<br />
298729<br />
St. Remy Brandy<br />
271965<br />
Smirnoff Vodka (P.E.T.)<br />
351023<br />
Absolut Vodka<br />
298729<br />
St. Remy Brandy<br />
251371<br />
Canadian Club<br />
Premium Whisky<br />
271338<br />
Bacardi Superior Rum<br />
586180<br />
Iceberg Vodka<br />
602128<br />
Polar Ice Vodka<br />
�� ��� �� �� �� �� ���� ������ �� �� �� �� �� ��������������<br />
�� ���� �� �� �� �� �� �� �� �� ����������<br />
�� �� �� ���� ���� �� �� �� ����<br />
���� �� ������<br />
��� �� �� ��� ���<br />
393678<br />
Baileys Irish<br />
Cream Liqueur<br />
228031<br />
Grand Marnier Liqueur<br />
476382<br />
Grant's Family<br />
Reserve Scotch Whiskey
Front End Merchandiser<br />
Cool Convenience Upspend Mainstream<br />
271965<br />
Smirnoff Vodka (P.E.T.)<br />
393678<br />
Baileys Irish<br />
Cream Liqueur<br />
413716<br />
Wiser's De Luxe Whisky<br />
271338<br />
Bacardi Superior Rum<br />
579433<br />
Kalhua Coffee<br />
Flavoured Liqueur<br />
Global Roots<br />
271965<br />
Smirnoff Vodka ka (P.E.T.) (P.<br />
298729 98729<br />
St Remy Brandy Brand<br />
251371<br />
Canadian C Club<br />
Premium Prem<br />
Whisky<br />
271338<br />
Bacardi Superior Rum<br />
619775<br />
Appleton Estate V/X Rum<br />
447961<br />
Fireball Whisky<br />
586180<br />
Iceberg Vodka<br />
602128<br />
Polar Ice Vodka<br />
271288<br />
Grand Marnier Liqueur<br />
271288<br />
Crown Royal Whisky<br />
586180 58618<br />
Iceberg ber Vodka<br />
351023<br />
Absolut Vodka<br />
476382<br />
Grant's Family Reserve<br />
Scotch Whiskey<br />
602128<br />
Polar Ice Vodka<br />
413716<br />
Wiser's De Luxe Whisky<br />
271965<br />
Smirnoff Vodka (P.E.T.)<br />
393678<br />
Baileys Irish<br />
Cream Liqueur<br />
602128<br />
Polar Ice Vodkaa<br />
351023 3510<br />
Absolut olut Vo Vodka<br />
447961<br />
FFireball<br />
Whisky<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 61<br />
586180<br />
Iceberg rg VVodka<br />
251371 5137<br />
Canadian Clu Club<br />
PPremium mium Whisky<br />
271338<br />
Bacardi aca Superior Rum<br />
298729<br />
St. Remy Brandy<br />
228031<br />
Grand Marnier Liqueur<br />
���������������<br />
������ ������ �� ��� ��� �� �� �� ��� ����� �� �� �� ��� �� �� �� �� �� �� �� ���������� �������� �� ��� ��� �� �� ���� ������ �� �� �� ���� �� �� ����� ��� �� ��� ��� ��� ���
Wine Fridge<br />
Participating Stores<br />
This is a Sold Program and participation tion nis is<br />
mandatory. Participating products s have paid for<br />
premium shelf positioning. Stores res s must bring in<br />
participating products for display splay in the wine fridge. f<br />
Group A Stores<br />
1, 5, 6, 10, 15, 18, 19, 20, 21, 21, 25, 25, 31, 36, 38, 338<br />
40, 83, 140, 143,<br />
148, 149, 156, 163, 164, 171, 182, 185, 185 1 195, 198, 207, 212,<br />
214, 217, 226, 228, 28, 8, 242, 243, 248, 253, 265, 269, 288, 295,<br />
311, 326, 329, 9, 334, 346, 3346,<br />
355, 360, 36 362, 371, 384, 385, 388,<br />
390, 393, 394, 398, 407, 407 412, 412 417, 428, 431, 432, 434, 437,<br />
438, 443, 43, 3, 444, 445, 452, 453, 4 457, 470, 481, 486, 494, 495,<br />
497, 499, 9, 505, 511, 5 528, 528 532, 534, 536, 542, 544, 545, 555,<br />
556, 556, 56, 566, 566, 568, 568, 572, 5572,<br />
573, 580, 590, 619, 623, 624, 627, 630,<br />
631, 31, 632, 632, 641, 641, 70 702, 70 703, 771, 776<br />
Group oup B Stores S<br />
14, 22, 2 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59,<br />
60, 61, 6 62, 63, 64, 65, 68, 70, 72, 77, 79, 80, 82, 86, 93,<br />
95, 95 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154,<br />
155, 168, 175, 179, 183, 187, 188, 190, 191, 192, 200,<br />
201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244,<br />
249, 252, 255, 263, 268, 287, 300, 310, 312, 321, 325,<br />
333, 340, 343, 344, 351, 353, 358, 359, 361, 367, 368,<br />
373, 378, 381, 382, 383, 386, 387, 392, 397, 400, 401,<br />
402, 403, 404, 406, 415, 416, 427, 436, 456, 458, 459,<br />
465, 484, 485, 490, 491, 501, 518, 521, 522, 533, 540,<br />
546, 549, 553, 559, 564, 569, 571, 575, 579, 584, 586,<br />
587, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635,<br />
638, 642, 643, 644, 694, 698, 700<br />
����� ���������� ��<br />
Group C Stores<br />
2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49,<br />
73, 74, 84, 85, 90, 99, 130, 139, 165, 167, 186, 199, 221,<br />
223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389,<br />
408, 411, 420, 426, 454, 461, 467, 469, 483, 516, 523,<br />
537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609,<br />
618, 639, 677
Overview<br />
64 Promotional Turn 9<br />
Wine Fridge<br />
The Wine Fridge Sold Space program was initiated in P2, 2012 to support the business ess ss plan<br />
for Wines and grow wine sales. Space in wine fridges in A & B stores is allotted to participating<br />
SKUs. This provides customers <strong>with</strong> a consistent assortment of white, rose and d sparkling wines<br />
in the fridges and ensures that paid products get premium shelf positioning. ng.<br />
Program Highlights & Implementation<br />
Participating stores have been divided into (3) groups<br />
������������������������������������������������������<br />
selection will change 3 times in the year, the Holiday turn<br />
is from P7 to P10, 2012. Participating products that t have<br />
paid for the program must be showcased in the fridge <strong>with</strong><br />
premium shelf positioning.<br />
Participating products that are on the SAVE AVE VE (formerly LTO) LT LTO<br />
or BAM programs must also have signage nage in the fridge frid and<br />
“Available Chilled” signage on shelf f in front of the<br />
featured brands.<br />
Stores that do not list participating cipating SKUs must mu bring in<br />
inventory for the fridge for or r the duration dur duration of<br />
the program.<br />
The product does not need to be displayed displa disp on shelf.<br />
The 1-in-1 out rule does not apply fo for products brought<br />
in for display in the he wine fridge only. on<br />
New<br />
�� Stores tores that support supp sup the Ontario Wines and VINTAGES Wines Superstar programs are<br />
suggested suggeste suggested to<br />
merchandise their white or rosé Superstar selections in their fridge space.<br />
�� �� VINTAGES<br />
INTAGES stores are suggested to dedicate one discretionary spot to showcase a<br />
VINTAG VINTAGES TA G<br />
release VQA rosé.<br />
For product and Planoguide questions please call:<br />
Ann Patel<br />
<strong>Product</strong> Manager<br />
New World Wines<br />
416-864-6868<br />
���� �� ������������� �� �<br />
Astrid Brummer<br />
<strong>Product</strong> Manager<br />
Ontario Wines<br />
416-864-6743<br />
Bobby Panchu<br />
<strong>Product</strong> Manager<br />
European Wines<br />
416-864-6801
Wine Fridge Turn 2 - (continues to the end of PT10, 2012)<br />
Group A: There are 22 paid spots for this group of stores<br />
1, 5, 6, 10, 15, 18, 19, 20, 21, 25, 31, 36, 38, 40, 83, 140, 143, 148, 149, 156, 163, 164, 171, 182, 182 182, 185, 18<br />
195, 198, 207, 212, 214, 217, 226, 228, 242, 243, 248, 253, 265, 269, 288, 295, 311, 11, 1, 326, 329, 334,<br />
346, 3<br />
355, 360, 362, 371, 384, 385, 388, 390, 393, 394, 398, 407, 412, 417, 428, 431, , 432, 434, 437, 438, 438 4 443,<br />
444, 445, 452, 453, 457, 470, 481, 486, 494, 495, 497, 499, 505, 511, 528, 532, 534, 536, 542, 544, 545,<br />
555, 556, 566, 568, 572, 573, 580, 590, 619, 623, 624, 627, 630, 631, 632, 32, , 641, 702, 703, 771, 7 776<br />
Participating <strong>Product</strong>s<br />
Group A<br />
<strong>LCBO</strong>#<br />
215962<br />
897702<br />
619288<br />
Description<br />
Lanson Black Label Brut Champagne<br />
Bottega Vino Dei Poeti Prosecco Doc<br />
Hungaria Grande Cuvee Brut<br />
Varietal<br />
Champage<br />
Prosecco<br />
��Var<br />
Spakling<br />
Size (mL)<br />
750<br />
750<br />
750<br />
217273 Mumm Cuvee Napa Brut Prestige Sparkling 750<br />
229039 Yellow Tail Bubbles Sparkling 750<br />
193565 Konzelmann 4 Generations Fresco Secco VQA Sparkling 750<br />
184176 Konzelmann Rose Methode Cuvee Close VQA Sparkling Rose 750<br />
289124 Laroche Chablis St Martin Chardonnay 750<br />
270009 Vina Maipo Vitral Reserva Chardonnay Chardonnay 750<br />
557934 McWilliam's Hanwood Estate Chardonnay Chardonnay 750<br />
326728 (V)Chardonnay Marlborough (Oyster Bay) Chardonnay 750<br />
274480 Mirassou Pinot Grigio Pinot Grigio/Pinot Gris 750<br />
223610 Fielding Estate Pinot Gris VQA Pinot Grigio/Pinot Gris 750<br />
382713 Nederburg Sauvignon Blanc Sauvignon Blanc 750<br />
426601 Villa Maria Private Bin Sauvignon Blanc Sauvignon Blanc 750<br />
273342 Errazuriz Max Reserva Sauvignon Blanc Sauvignon Blanc 750<br />
221804 Trius Sauvignon Blanc VQA Sauvignon Blanc 750<br />
286237 Clean Slate Riesling Qualitatswein Mosel Riesling 750<br />
24133 Riesling Thirty Bench (Andrew Peller) Riesling 750<br />
75663 Alianca Vinho Verde White Blend 750<br />
620773 Masi Masianco Pinot Grigio & Verduzzo Igt White Blend 750<br />
588780 Bottega Petalo Il Vino Dell' Amore Moscato Moscato 750<br />
ar<br />
oc<br />
estige stige<br />
ations Fresco Secco V<br />
e Methode Met Cuvee Clos<br />
lis St Martin<br />
o Vitral Reserva Chard<br />
iam's am's Hanwood Estate Estat<br />
Chardonnay Marlborou Marlbo<br />
Mirassou rassou Pinot Grigio<br />
Fielding Estate Pi P<br />
13 Nederburg Nederbu Sa<br />
26601 Villa Maria<br />
273342 Errazu E<br />
221804 21804 Triu Tri<br />
286237 37<br />
33<br />
���� �� �� �� �� ���� ��� �� ��� ��� �� �� �� ����� �� ���� ���� ����������� �� �� ���� ���<br />
����<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 65
Participating <strong>Product</strong>s<br />
Group B<br />
Wine Fridge Turn 2 - (continues to the end of PT10, 2012)<br />
Group B: There are 22 paid spots for this group of stores<br />
14, 22, 23, 24, 26, 27, 34, 35, 44, 45, 50, 55, 57, 58, 59, 60, 61, 62, 63, 64, 65, 68, 70, 72, , 77, 79, 79 79, 80,<br />
82, 86, 93, 95, 97, 101, 102, 106, 115, 125, 132, 144, 145, 153, 154, 155, 168, 175, 179, , 183, 183, 187,<br />
18<br />
188, 190, 191, 192, 200, 201, 202, 209, 210, 211, 216, 218, 233, 234, 237, 244, 249, 49, 9, 252, 252, 255, 255, 263,<br />
263<br />
268, 287, 300, 310, 312, 321, 325, 333, 340, 343, 344, 351, 353, 358, 359, 361, , 367, 368, 373, 378, 337<br />
381, 382, 383, 386, 387, 392, 397, 400, 401, 402, 403, 404, 406, 415, 416, 427, 27, 436, 456, 458, 458 459,<br />
465, 484, 485, 490, 491, 501, 518, 521, 522, 533, 540, 546, 549, 553, 559, 9, 564, 569, 571, 575, 5 579,<br />
584, 586, 587, 593, 599, 601, 602, 614, 616, 617, 629, 634, 635, 638, 642, 643, 644, 694, 694 69<br />
698, 700<br />
<strong>LCBO</strong># Description Varietal al<br />
Size (mL)<br />
462432 Piper Heidsieck Brut Champagne Champagne Cha<br />
750<br />
266023 Mionetto Prosecco D.O.C. Treviso Prosecco P<br />
750<br />
687582 Prosecco Di Valdobbiadene Brut (S. Margherita)<br />
Margherita<br />
Prosecco 750<br />
55533 Latour Chardonnay Chardonnay 750<br />
255885 J.P. Chenet Chardonnay Chardonnay 750<br />
93401 Wyndham Estate Bin 222 Chardonnay<br />
Chardonnay 750<br />
234443 Terra Andina Chardonnay nay<br />
Chardonnay 750<br />
270017 Jacob's Creek Reserve serve e Chardonnay Adelaide Ade Hills Chardonnay 750<br />
286898 Jacob's Creek Chardonnay<br />
Chardonnay 750<br />
321943 Penfolds Koonunga oonunga onunga Hill Chardonnay Chardonn Chardon<br />
Chardonnay 750<br />
627802 Yellow Tail Chardonnay<br />
Chardon<br />
Chardonnay 750<br />
237750 Montevina ntevina vina Pinot Grigio<br />
Pinot Grigio/Pinot Gris 750<br />
240978 The People's Wine Pinot Pin P Gris Pinot Grigio/Pinot Gris 750<br />
669465 French Cross Pinot Pino Grigio Cask Pinot Grigio/Pinot Gris 4000<br />
40501 Robert Mondavi Mondav Monda Woodbridge Sauvignon Blanc Sauvignon Blanc 750<br />
113019 3019 Frontera Front Sauvignon Sa Blanc Central Valley Sauvignon Blanc 1500<br />
413070 13070 Two Oceans Oc Sauvignon Blanc Sauvignon Blanc 1500<br />
247080 80 Mouton MMou<br />
Cadet Reserve Blanc White Blend 750<br />
234310 Crush C White VQA White Blend 750<br />
289835 French Cross Dry White White Blend 1500<br />
277210 Cavit Collection Moscato Pavia Igt Moscato 750<br />
89862 Girls Night Out Chardonnay Merlot Rose VQA Rose 750<br />
�������� �� �� �� �� ���� ��� �� �� ���� �� ����� �� ��� �� � �� �� ��������<br />
��� �� ��� ��������<br />
66 Promotional Turn 9
Wine Fridge Turn 2 - (continues to the end of PT10, 2012)<br />
Group C: There are 6 paid spots for this group of stores<br />
2, 3, 4, 7, 8, 9, 11, 12, 13, 16, 17, 32, 37, 39, 47, 48, 49, 73, 74, 84, 85, 90, 99, 130, 139, 165, 16 167, 1<br />
186, 199, 221, 223, 227, 229, 250, 278, 279, 298, 324, 345, 366, 389, 408, 411, 420, 426, 454, 454 454, 461, 461<br />
467, 469, 483, 516, 523, 537, 538, 539, 547, 551, 552, 563, 589, 598, 605, 609, 09, 9, 618, 639, 677<br />
Participating <strong>Product</strong>s<br />
Group C<br />
<strong>LCBO</strong># Description Varietal etal<br />
Size (mL)<br />
217760 Chateau De Montgueret Cremant De Loire Brut Sparkling ng<br />
750<br />
263582 Kir Royal Sparkling<br />
750<br />
230219 20 Bees Buzz & Bubbles Sparkling Sparklin Sp<br />
750<br />
234591 Yellow Tail Reserve Chardonnay Chardonnay Char Cha<br />
750<br />
73148 Montalto Pinot Grigio Igt Sicily Pinot P Grigio/Pinot Gris 750<br />
527465 Obikwa Sauvignon Blanc Sauvignon Blanc 750<br />
Merchandising<br />
We recommend that products ducts are positioned position as they are listed; by varietal/wine category<br />
to make it easier for your our customers custo to shop. Each paid product should accommodate<br />
a minimum of 1 case se <strong>with</strong> th 3 facings. facing<br />
The balance of the wine fridge space can be used at the store’s discretion. We<br />
recommend d you merchandise merchandis<br />
merchand wines from the following product categories in the<br />
discretionary nary y spaced and<br />
group these products together based on product category.<br />
�� Champagne<br />
�� �� � Sparkling Wines W<br />
�� �� �� Ontario tari Wines<br />
�� �� Ontario Onta On Wines Superstars (White or Rosé)<br />
�� VINTAGES V<br />
Superstar (White or Rosé)<br />
�� VINTAGES Release Ontario VQA Rosé Wines<br />
�� Rosé Wines<br />
�� Premium White Wines<br />
��������������� ����<br />
����� �� �� �� �� �� �������<br />
C & D stores are not part of the paid program. However, it is recommended that they<br />
merchandise the paid products in the wine fridge as well, as space permits.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 67
Signage Components & Merchandising Instructions<br />
For complete details pertaining to the Wine Fridge Sold Space Program, refer to the Wine Win<br />
Fridge Sold Space Program guide and or on the <strong>LCBO</strong> Portal under Sales & <strong>Marketing</strong> keting<br />
home in the side bar menu titled SAM Program Updates.<br />
In-section ‘Available Chilled’ Hot Button<br />
The ‘Available Chilled’ hot buttons are to be displayed<br />
in-section in front of the participating products in their<br />
regular shelf location.<br />
Wine Fridge Hot Buttons<br />
The Wine Fridge Hot Buttons are re to be displayed displa in front of the participating products in<br />
the wine fridge.<br />
Re-Ordering e-Ordering Hot Buttons<br />
Bilingual DMS-13085-43<br />
�� Wine Win<br />
Fridge Sold Space In-Section Hot Button ‘Available Chilled!’ English/French<br />
(1 version: 22 pieces/bundle) DMS-13085-42<br />
�� Wine Fridge Sold Space Hot Buttons English/French<br />
(5 versions/bundle) DMS -13085-43<br />
Food Friendly, Chilled! Take me Home, Great Party Wines, Great <strong>with</strong> Chicken,<br />
Great <strong>with</strong> Seafood.<br />
68 Promotional Turn 9<br />
Wine Fridge<br />
Bilingual DMS-13085-42<br />
����������������<br />
� �� �
Mini Thematic c<br />
Cognac - Tasting Bar Feature ture<br />
Participating Stores es<br />
1, 5, 6, 11, 14, 4, 15, 17, 18, 19, 21, 2 22, 23, 25, 26, 27,<br />
31, 34, 35, 36, 38, 40, 44, 50, 50 57, 59, 60, 62, 63, 64,<br />
65, 68, 72, 79, 80, 83, 83 90, 95, 97, 102, 106, 115, 125,<br />
130, 132, 140, 143, 145, 145 14 148, 149, 153, 154, 155, 156,<br />
164, 64, 165, 65, 168, 168 171, 175, 1 179, 182, 185, 187, 188, 190,<br />
191, 192, 195, 195 196, 19 198, 200, 201, 207, 209, 210, 212,<br />
214, 217, 218, 226, 228, 233, 234, 237, 242, 243, 244,<br />
248, 249, 252, 25 2 253, 255, 263, 265, 269, 278, 287, 288,<br />
295, 95, 298, 298<br />
300, 311, 320, 324, 325, 326, 329, 334, 340,<br />
343, 43 344, 3 346, 351, 353, 355, 359, 360, 361, 362, 366,<br />
367, 367 36 371, 373, 378, 381, 382, 383, 384, 385, 386, 387,<br />
388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404,<br />
407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432,<br />
434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459,<br />
465, 470, 481, 486, 490, 491, 494, 495, 497, 499, 501,<br />
505, 511, 518, 521, 522, 523, 528, 532, 534, 536, 540,<br />
542, 544, 545, 546, 549, 551, 553, 555, 556, 559, 566,<br />
568, 569, 572, 573, 575, 579, 580, 584, 586, 587, 590,<br />
593, 601, 602, 605, 609, 616, 617, 619, 623, 624, 627,<br />
629, 630, 631, 632, 634, 635, 638, 641, 643, 644, 694,<br />
698, 700, 702, 703, 771, 776<br />
������������� � �� ���
Overview<br />
The purpose of this Mini Thematic will<br />
be to capitalize on the seasonality of this<br />
margin rich category in order to show<br />
consumers (adventurous/party people)<br />
a different side to Cognac’s identity and<br />
facilitate trial and purchase.<br />
We encourage spirit advocates and all<br />
CSR’s to talk up this program <strong>with</strong> our<br />
customers by highlighting the following<br />
selling features of this wonderful category!<br />
Creativity and Passion<br />
The artistry (example, blending to create<br />
house styles, packaging) of this category<br />
is bar none - no other category in Spirits s<br />
puts this much time, effort and total<br />
�������������������������������<br />
Mixology<br />
������������������������������������<br />
����� ���� ����� ��<br />
both classic (Sazerac, Sidecar) car) and an<br />
modern cocktails. Its s grape base and<br />
��������������������������������������������<br />
������ ���� ����� �� ���� ��<br />
form the base of a wide variety of o drinks<br />
(cocktails and nd long ong drinks)!<br />
For you! ou! u!<br />
Move ve aside gift giving, giving givin this holiday<br />
season, eason, we encourage encou en you to buy Cognac<br />
for or yourself, you yo deserve it!<br />
Mini Thematic – Promotional Fixture<br />
70 Promotional Turn 9<br />
Tasting Bars<br />
Helping Customers Trial Before e<br />
They Buy!<br />
One of the key elements of this his Mini Thematic Themat<br />
is recruitment. By offering ring customers the th<br />
opportunity to trial products oducts being featured fea<br />
in this mini thematic, atic, we can mitigate mitig risk<br />
���������������������������������������<br />
�������� ������� ���� ���� �<br />
purchase decision. ecision. on. Stores that th have a ‘pay<br />
per sample’ ple’ e’ tasting tasting bar (#10, (# (# #38, #217,<br />
#355, #452, #486.) # #486.) are<br />
asked to select 5 to<br />
6 Cognacs Cognacs of of their th choosing, ch that are being<br />
featured featured in our our <strong>P9</strong> <strong>P9</strong> Mini Thematic, and place<br />
them hem in their t tasting ta bar.<br />
Additional Additiona dditiona signs will be given to these<br />
stores ore for on shelf, and the counter of the<br />
tasting tast bar stores to bring this opportunity<br />
to<br />
light.<br />
Key Dates<br />
Install: November 11, 2012<br />
Takedown: December 2, 2012<br />
����������������
Mini Thematic – Promotional Fixture<br />
Participating <strong>Product</strong>s<br />
<strong>LCBO</strong># Description Size (mL) Reg. Type Ty<br />
289173 De Luze Xo Fine Champagne Cognac 750 $151.30 XO<br />
8284 Hennessy VS Cognac 750 $59.95 VS V<br />
600551 Meukow Feline VSOP Cognac 750 $66.95 VSOP V<br />
36855 Otard VSOP 750 50 $73.15 VSOP<br />
4101 Remy Martin VSOP 750 $89.95 $89.9 VSOP<br />
356857 Hine Rare & Delicate VSOP Cognac 750 $87.70 $<br />
VSOP<br />
285973 Hine Homage Grand Cru Fine Champagne Cognac 750 $143.65 OTHER<br />
87072 Courvoisier Exclusif 750 $59.95 OTHER<br />
190512 Conjure 750 7<br />
$61.00 OTHER<br />
245423 Courvoisier 12 YO 750 $89.95 OTHER<br />
285957 Damblat 10 Year Old Armagnac 700 $69.35 OTHER<br />
Note On <strong>Product</strong> Availability ty<br />
Of our participating products, s, the following are ar quite limited in availability, and will not be<br />
available to all Mini Thematic atic locations.<br />
<strong>LCBO</strong># Description Size (mL) Reg. Type<br />
289173 De Luze Xo o Fine Champagne Cognac C<br />
750 $151.30 XO<br />
285973 Hine Homage mage Grand Cru C Fine Fi Champagne Cognac 750 $143.65 OTHER<br />
Components ponents<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 71<br />
Art work was not final by the<br />
print date of the <strong>Marketing</strong> and<br />
<strong>Product</strong> guide. Images subject<br />
to change.<br />
���� ���� ���������������<br />
�� �� ����� �� ����<br />
�� �� ��� ���� �� ���� �����<br />
�� �� �� ��
Components Continued<br />
Mini Thematic – Promotional Fixture<br />
Component Where to install sign Re-order Code Images<br />
Promo Fixture<br />
Sign - Short<br />
(Mini Thematic Cognac)<br />
Dimensions:<br />
28” w x 6 3/8” h<br />
Promotional Fixture 13092-61<br />
Promo Fixture Sign - Long<br />
(Mini Thematic Cognac)<br />
Dimensions:<br />
43” w x 6 3/8” h<br />
Promo Fixture Shelf Talker<br />
(Mini Thematic Cognac)<br />
Dimensions:<br />
6” w x 3” h<br />
Promo Fixture and<br />
in-section in front of<br />
participating products. s.<br />
13092-62<br />
DMS 13092-64 13092<br />
72 Promotional Turn 9<br />
no image<br />
available<br />
����������������<br />
���� �� ��<br />
an<br />
e<br />
.<br />
k<br />
rv<br />
pa<br />
u<br />
Re<br />
oo<br />
L
illo<br />
gion<br />
A<br />
able<br />
e<br />
stas<br />
d!<br />
serva<br />
th (XD)<br />
137810<br />
Special Promotions ons n<br />
Fixtures<br />
Re-order Re-o Re-order e-or #BAM001 # BA BAM AM001<br />
(Bilingual) (Bilingu<br />
Participating Stores<br />
SHARI MOGK-EDWARDS<br />
Vice President<br />
<strong>LCBO</strong> Merchandising & VINTAGES<br />
(Head Buyer Wines,<br />
Beers, Spirits & VINTAGES)<br />
Re-order #13094-16<br />
Re-order #13094-11<br />
Re-order #BAM002 (Bilingual)<br />
16033<br />
¡VINO NO<br />
TINTO<br />
Delicioso! cioso!<br />
This velvety velve smooth Tempranillo<br />
blend end is from<br />
the classic region<br />
of Rioja, ioja, in no northern Spain. A<br />
versatile ile wine<br />
<strong>with</strong> remarkable<br />
elegance for fo the price. Serve<br />
<strong>with</strong> roasted meats, hearty pastas<br />
and mature cheeses.<br />
‘‘‘‘<br />
¡Salud!<br />
Campo Viejo Reserva<br />
Full-bodied & Smooth (XD)<br />
750 mL 137810<br />
¡VINO TINTO Delicioso!<br />
�����������<br />
�� �<br />
���<br />
10, 17, 21, 22, 23, 31, 34, 35, 38, 44, 57, 65, 102, 106,<br />
115, 132, 145, 148, 149, 168, 171, 185, 187, 191, 195,<br />
198,200, 212, 226, 243, 252, 253, 288, 298, 300, 325, 326,<br />
329, 334, 344, 346, 351, 355, 359, 360, 361, 367, 378,<br />
381, 383, 390, 392, 393, 394, 397, 398, 407, 412, 416,<br />
427, 437, 438, 443, 445, 452, 457, 459, 470, 491, 497,<br />
511, 522, 523, 528, 536, 542, 544, 545, 546, 551, 555,<br />
566, 569, 575, 579, 580, 584, 587, 590, 601, 605, 609,<br />
617, 619, 623, 624, 627, 629, 630, 631, 632, 634, 641,<br />
643, 694, 698, 700, 702, 703<br />
‘‘
Fixture #1 - Bonus AIR MILES® Reward Miles<br />
Select any products <strong>with</strong> a Bonus AIR MILES ® Reward Miles offer (selection<br />
is at the Store Manager’s discretion). Install the regular Bin Tags in the Bin Tag<br />
channel and AIR MILES ® Shelf Talkers on the fixture to communicate the offers.<br />
Components Re-order #<br />
Posters - 22” x 39.5” (English over Bilingual) BAM001<br />
Drum Signs - 48” x 6 3/8” (English over Bilingual) BAM0022<br />
Roll of blue Bin Ticket Strip (REUSE EXISTING BLUE STRIP) BAM003 M003<br />
Fixture #2 – Shari’s Pick – ¡VINO TINTO NTO Delicioso! Delic<br />
Components<br />
74 Promotional Turn 9<br />
Special Promotions Fixtures<br />
Previously Mixed Drink Fixture<br />
Description Component Re-order #<br />
¡VINO TINTO Delicioso! Special Promotions tions ns Fixture: Posters - 22” x 39.5” 13094-11<br />
¡VINO TINTO Delicioso! Special Promotions romotions omotions Fixture: Drum Dru Dr Signs - 48” x 6 3/8” 13094-16<br />
Key Dates<br />
Install: November ber er 11, 2012<br />
Takedown: December ember 2, 2012 20<br />
Participating cipating <strong>Product</strong> Produ Prod<br />
�� <strong>LCBO</strong> #137810 #137 Campo Viejo Reserva 750mL<br />
Installation allation tion<br />
�� Install the new poster and drum sign.<br />
�� Order enough inventory of featured product to maintain the<br />
display through PT9.<br />
16033<br />
���<br />
¡VINO<br />
TINTO<br />
Delicioso!<br />
This velvety smooth Tempranillo<br />
blend is from the classic region<br />
of Rioja, in northern Spain. A<br />
versatile wine <strong>with</strong> remarkable<br />
elegance for the price. Serve<br />
<strong>with</strong> roasted meats, hearty pastas<br />
and mature cheeses.<br />
‘‘‘‘<br />
����� �������� ��� �� �� �� ������� �� ��� ��<br />
SHARI MOGK-EDWARDS<br />
Vice President<br />
<strong>LCBO</strong> Merchandising & VINTAGES<br />
(Head Buyer Wines,<br />
Beers, Spirits & VINTAGES)<br />
¡Salud!<br />
Campo Viejo Reserva<br />
Full-bodied & Smooth (XD)<br />
750 mL 137810<br />
¡VINO TINTO Delicioso!
Exterior Springer nger ger Sign Sig<br />
“Holiday Deflate the Elephant” ephant”<br />
ant”���<br />
��������� �� ��� ��<br />
��<br />
Exterior Springer Sign
Key Dates<br />
Install: November 11, 2012<br />
Takedown: End of PT10<br />
Participating Stores<br />
All Stores.<br />
Components and Re-ordering<br />
��������������������������������������������������������������������������<br />
�������� �� �������� �������<br />
Re-order# 13098-32<br />
Merchandising Instructions structions tructions<br />
76 Promotional Turn 9<br />
Exterior Springer Sign<br />
Exterior Springer Sign<br />
�� Remove the “Bring Bring ring Your Own Bag” B<br />
sign.<br />
�� �����������������������������������������������<br />
������� ������� ������ ������ �<br />
�� Stores <strong>with</strong> an <strong>LCBO</strong> owned own<br />
parking lot will receive two signs. One sign is for the<br />
entrance nce of the parking parkin lot or store manager’s discretion; the other one is to be<br />
placed ced near the store stor s entrance.<br />
�� All All remaining stores stor will receive one sign to be placed near the entrance.<br />
��������� �� ��<br />
�<br />
NOTE: OTE: Please Please ensure en the sign placement does not pose a potential health and safety risk.
Shopping Cart art Signs<br />
Please ensure the he e PT9 Shopping Shopp Shoppin Cart<br />
Frame Signs are installed nstalled by the start of the<br />
Promotion. Participation is i mandatory for<br />
the following wing designated designate de stores.<br />
Participating rticipating pating Stores<br />
1, 10, 15, 17, 17 1 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39,<br />
44, , 45, 48, 48 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79,<br />
82, 8 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132,<br />
140, 140 144, 145, 148, 154, 156, 163, 164, 166, 167, 168,<br />
171, 1 185, 187, 190, 191, 195, 198, 210, 211, 212, 214,<br />
216, 217, 218, 226, 229, 233, 234, 237, 243, 244, 252,<br />
253, 260, 265, 270, 287, 288, 300, 311, 312, 325, 326,<br />
329, 340, 344, 345, 346, 351, 353, 355, 359, 360, 361,<br />
365, 367, 373, 378,381, 382, 383, 385, 386, 387, 388,<br />
389, 390, 392, 393, 394, 397, 398, 399, 407, 412, 417,<br />
432, 437, 438, 443, 444, 445, 446, 452, 454, 456, 459,<br />
465, 467, 481, 486, 491, 495, 497, 499, 502, 507, 511,<br />
518, 521, 522, 523, 536, 540, 542, 544, 546, 549, 551,<br />
555, 556, 559, 566, 569, 572, 573, 575, 579, 580, 587,<br />
590, 593, 601, 605, 609, 617, 619, 623, 624, 627, 629,<br />
630, 631, 632, 634, 635, 641, 643, 644, 694, 698, 702,<br />
703, 771, 776<br />
�����������<br />
����<br />
�� �
Overview<br />
78 Promotional Turn 9<br />
Shopping Cart Signs<br />
The inside of the shopping cart should always feature the Sold Supplier Program gram m and the<br />
outside is always reserved for Social Responsibility messaging. The Social l Responsibility<br />
sign is bilingual. The supplier sign is English only. Signs are to be installed ed d by the start of<br />
the promotion.<br />
Participating <strong>Product</strong><br />
Thematic Sign (Sold to the Trade)<br />
�� InInstall the Thematic sign inside the frame of the he Shopping Sho Shopping Car Carts. “Mill Street<br />
Cobblestone Stout”<br />
�� Re-order DMS- 13095-02<br />
Café Mocha Moch<br />
orStout? Install: November 11, 2012<br />
Takedown: December 2, 2012<br />
Holiday Deflate the Elephant” hant” ant” (So (Social Res Responsibility)<br />
�� Install sign in the frame me on the oout<br />
outside of the Shopping Carts.<br />
�� Re-order DMS-13095-10<br />
S-13095-10<br />
Install: November vember 11, 2012 20<br />
Takedown: n: End of PT10<br />
Merchandising erchandisin Instructions<br />
NEW NE<br />
Don’t let its colour fool you.<br />
Rich Rich & creamy, c Mill Street<br />
Cobblestone bblest Stout givesway<br />
to a light chocolate and<br />
coffee flavour.<br />
Thematic Sign<br />
Social Responsibility Sign<br />
�� Remove Rem the P8 “Black Velvet Toasted Caramel” and “25 or order? Please be ready<br />
to show your I.D.” signs and recycle.<br />
�� Install the new <strong>P9</strong> “Mill Street Cobblestone Stout” sign on the inside of the frames<br />
of the cart.<br />
�� Install the new “Holiday Deflate the Elephant” sign on the outside the frames of the cart.<br />
$2. 85<br />
312850 440 mL<br />
�������� �<br />
��� ��� ����� ��� �� �� ����� �<br />
16034
goLOCAL<br />
Ontario Wines s<br />
VQA FSI Fixture<br />
Ontario Superstars<br />
Ontario Popular Pick<br />
goLOCAL Particip���<br />
CAL AL Participating<br />
Stores<br />
1, 2, 3, , 5, 6, 7, 77,<br />
10, 13 13, 14, 15, 16, 19, 20, 21, 22, 23, 25,<br />
26, 27, 31, 32, 32 34, 34 35, 36, 37, 38, 39, 40, 43, 44, 45, 47,<br />
50, 53, 57, 58, 59, 60, 61, 62, 63, 64, 68, 70, 72, 73, 74,<br />
77, 82, 83, 83 84, 86, 90, 93, 95, 97, 102, 106, 110, 115,<br />
125, 25, 130, 130<br />
132, 140, 143, 144, 145, 148, 149, 153, 154,<br />
155, 55 156, 1 163, 164, 167, 168, 171, 175, 179, 182, 183,<br />
185, 18 187, 188, 191, 194, 195, 196, 198, 199, 200, 201,<br />
202, 207, 209, 210, 211, 212, 214, 216, 217, 218, 226,<br />
228, 233, 234, 237, 238, 242, 243, 244, 246, 248, 249,<br />
250, 252, 253, 255, 260, 263, 265, 266, 268, 269, 278,<br />
287, 288, 295, 297, 298, 300, 310, 311, 312, 313, 320,<br />
321, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346,<br />
351, 353, 355, 358, 359, 360, 361, 366, 367, 371, 373,<br />
378, 381, 382, 383, 384, 385, 386, 387, 388, 390, 392,<br />
393, 394, 397, 398, 400, 401, 402, 404, 406, 407, 408,<br />
412, 416, 420, 425, 427, 428, 431, 432, 434, 437, 438,<br />
443, 444, 445, 452, 456, 457, 459, 461, 465, 467, 469,<br />
470, 481, 490, 491, 494, 495, 497, 499, 501, 505, 509,<br />
511, 518, 521, 522, 523, 528, 532, 533, 534, 536, 539,<br />
540, 542, 544, 545, 546, 549, 551, 552, 553, 555, 556,<br />
559, 563, 564, 566, 568, 569, 573, 575, 579, 580, 581,<br />
584, 586, 587, 589, 590, 593, 601, 602, 605, 609, 614,<br />
616, 617, 618, 619, 621, 623, 624, 627, 629, 630, 631,<br />
632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 644,<br />
677, 694, 698, 700, 702, 703, 771, 776<br />
������ �� ��� ���<br />
���� �� ��� �
Program Overview<br />
The display must be maintained for the<br />
duration of PT9 & PT10.<br />
Participating <strong>Product</strong>s<br />
<strong>LCBO</strong># Description<br />
Size<br />
(mL)<br />
217679 Jackson-Triggs Méthode Cuvée<br />
Clos Sparkling VQA<br />
750<br />
189183 Fielding Estate Red Conception<br />
VQA<br />
750<br />
234294 Crush Red VQA 750<br />
234583 Cave Spring Riesling VQA 750<br />
Key Dates<br />
16032 Take-down: January 6, 2013<br />
Install: November 11, 2012<br />
Takedown: January 6, 2013<br />
VQA A Cube eCe Cen Centre Centre Sig SSign<br />
OFF-DRY &<br />
FRUITY<br />
XXX<br />
Cave Spring Riesling VQA<br />
If you’re roasting a turkey or ham this<br />
holiday season, pick up this extraordinary<br />
Riesling from one of Ontario’s best-loved<br />
wineries.<br />
$13.95<br />
234583 (M - 27 (g/L) 750 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last. / Les prix peuvent changer sans préavis. Jusqu’à épuisement des stocks.<br />
OFF-DRY &<br />
FRUITY<br />
VQA goLOCAL OCAL CAL Category Categor Category<br />
Robe rubis et saveurs de fruits noirs<br />
s’accordant à merveille avec les viandes<br />
rôties et les côtelettes d’agneau grillées.<br />
English Shelf Talker<br />
Í7MsWÎ<br />
Cave Spring Riesling VQA<br />
If you’re roasting a turkey or ham this holiday season,<br />
pick up this extraordinary Riesling from one of Ontario’s<br />
best-loved wineries.<br />
$13.95<br />
234583 (M - 27 g/L) 750 mL<br />
Price subject to change <strong>with</strong>out notice. While supplies last.<br />
Í7MsWÎ<br />
Bilingual Shelf Talker<br />
15912<br />
16032 Take-down: January 6, 2013<br />
<strong>with</strong> Vintages<br />
HENRY OF PELHAM<br />
FAMILY TREE RED<br />
VQA Niagara-on-the-Lake<br />
247882 (D - g/L) 750 mL<br />
You can’t beat this delicious<br />
approachable blend when<br />
you want a quality red for<br />
casual occasions. Its rich<br />
fruit flavours and velvety<br />
texture are just right for<br />
holiday mingling.<br />
$18.95<br />
16032<br />
Take-down: Jan 6, 2013<br />
VINTAGES<br />
VINTAGES shelf talker<br />
15912<br />
16032<br />
80 Promotional Turn 9<br />
Components<br />
goLOCAL FSI Fixture<br />
1. Merchandise the four participating ipating pating<br />
products on the top shelf of f the VQA<br />
���������������������������<br />
2. Install the goLOCAL CAL AL Centre sign on o the<br />
���������������<br />
3. Install the e goLOCAL oLOCAL Category Categ Cate Signs in<br />
the side bands on either side s of the<br />
Centre e Sign. gn<br />
4. . Install the pre-printed pr pre-p shelf talkers in<br />
front of each participating pa p<br />
product in their<br />
regular regula shelf shelf location.<br />
There her are a no recipe cards for this period.<br />
Please Plea save the recipe card holders for<br />
��������������������������<br />
��<br />
Re-ordering<br />
goLOCAL Sign Kit - Re-order# 13098-04<br />
�� VQA goLOCAL Category Signs<br />
x 2 per kit<br />
�� VQA cube centre sign x 1 per kit<br />
�� Shelf Talkers 6” W x 3”H Bundles<br />
of 4 x 2 per kit<br />
�����������������<br />
���� �� �� ����������������������������������������� � ��� �� �� �� ��<br />
�� �� ��<br />
��������<br />
VINTAGES<br />
�<br />
<strong>LCBO</strong> #247882<br />
Henry of Pelham Family Tree Red 750 mL<br />
�� Install the VINTAGES shelf talkers in<br />
front of the product in its place on<br />
the shelf.<br />
�� VINTAGES Shelf Talkers 2 7/8” w x 5”h<br />
Re-order# 13098-04
Ontario Superstars<br />
Key Dates<br />
Install: November 11, 2012<br />
Takedown: December 2, 2012<br />
Pelee Island Lighthouse<br />
Cabernet Franc VQA<br />
����� ������ � ��� ��<br />
$11.95<br />
“This medium-bodied wine<br />
has a beautiful blend of<br />
����������������������������<br />
�������������������������<br />
���������������������������<br />
the holidays this wine pairs<br />
�������������<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 81<br />
Girls’ Night Out<br />
Sparkling VQA<br />
����� ������ �� ��� ��� ��� �� �� ��<br />
$14.95<br />
�������������������������<br />
���������������<br />
������������<br />
����������������������<br />
�������������� ����������<br />
���������������������������<br />
������� ��� ��������������<br />
�������<br />
��������������������������<br />
�����������������<br />
��������<br />
��������������������������<br />
������������������<br />
�����������<br />
perfect <strong>with</strong> appetizers ap a at<br />
����������������������������������<br />
�������������<br />
�������<br />
Component Where to install sign ign Re-order Code C<br />
Images<br />
Superstars Kit<br />
Includes:<br />
�� Kit A<br />
Cut case display ay y at<br />
VQA Cube<br />
(Kit A) 13098-01 13<br />
Full kit: k OWS cut case backer x 2 +<br />
OWS OW O shelf talker & OWS Pricer Card.<br />
�� Kit B<br />
�� Kit C<br />
(Kit B) 13098-02<br />
Popular Picks Backer Cards & OWS<br />
Dimensions:<br />
OWS & Popular Pick k<br />
cut case backer<br />
Shelf Talkers.<br />
14” w x 24” h<br />
(Kit C) DMS-13098-03<br />
OWS Shelf Talkers only.<br />
���������������<br />
�� �� �� �<br />
NOTE: OTE: Backer Back Cards have a QR code and URL to drive customers to lcbo.com/<br />
superstars uperstar rsta to retrieve the recipes.
Ontario Superstars in the Wine Fridge<br />
“Available Chilled” hot buttons should be installed in-section to<br />
indicate that the white/rosé Superstars product is also available in<br />
the fridge.<br />
All stores who participate in the Ontario Wine Superstars program<br />
and have a wine fridge will receive a new Ontario Wine Superstars rs<br />
hot button to highlight the product in the fridge.<br />
For Period 9, the participating product is:<br />
<strong>LCBO</strong># 215632 Girls’ Night Out Sparkling VQA<br />
Popular Pick<br />
Pelee Island Shiraz Cabernet rnet ne<br />
����� ������ � ��� ����<br />
Was $9.95<br />
Save $1.00<br />
Now $8.95<br />
���������������������������������������<br />
�������������������<br />
�����������������<br />
medium-bodied m-bodied blend blen is a nice match<br />
�����������������������������������<br />
������������������<br />
�����������������<br />
Valid alid until Dece December 2, 2012<br />
Ontario Superstars & Popular Pick<br />
Component Where to install sign Re-order Code<br />
Popular Pick Kit<br />
Includes:<br />
�� Kit B<br />
Dimensions:<br />
14” w x 24” h (Backer Cards)<br />
Cut case display in Ontario Section (Kit B) 13098-02<br />
Shelf Talkers and Popular<br />
Pick Backer Card<br />
82 Promotional Turn 9<br />
Available Availa Chilled<br />
In-Section In-Sec In-S Hot Button<br />
Re- Order Or O<br />
# DMS 13085-42<br />
15848<br />
Ontario Wine Superstars<br />
Fridge Hot Button<br />
Re-Order # DMS 13088-04<br />
��������������� �
“VINTAGES SUPERSTAR”<br />
Program<br />
Participating Stores<br />
Kit 1 (Shelf Talkers only)<br />
3, 4, 5, 6, 14, 20, 23, 25, 27, , 29, 35, 36, 37,<br />
44, 55, 60,<br />
61, 62, 64, 65, 68, 70, 0, 72, 79, 80, 82, 85, 93,97, 99,<br />
102, 124, 130, 144, 145, 45, 154, 163, 168, 116<br />
182, 188, 191,<br />
197, 199, 200, 201, 01, 202, 02, 207, 214, 21 218, 223, 233, 237,<br />
244, 248, 249, 9, 260, 263, 265, 268, 26 2 269, 278, 296, 311,<br />
324, 340, 351, 353, 353 354, 372, 372 373, 381, 384, 386, 392,<br />
403, 404, 4, 415, 420, 425, 426, 4 427, 430, 431, 432, 441,<br />
444, 456, 461, 482, 483, 483 48 485, 497, 499, 501, 515, 521,<br />
526, 26, 528, 532, 532 533, 534, 538, 547, 556, 559, 568, 589,<br />
601, 601, 602, 637, 637 677 67<br />
Kit 2 (All All Signage) Si S<br />
1, , 10, 12 12, 13, 15, 17, 18, 19, 21, 22, 26, 31, 38, 40, 57,<br />
58, 8, 95 95, 106, 115 132, 143, 148, 149, 156, 164, 171, 179,<br />
185, 18 187, 195, 198, 209, 210, 212, 217, 226, 243, 252,<br />
253, 255, 287, 288, 298, 300, 325, 326, 329, 333, 334,<br />
344, 346, 355, 359, 360, 361, 367, 371, 378, 383, 385,<br />
387, 390, 393, 394, 397, 398, 407, 411, 412, 416, 417,<br />
437, 438, 445, 457, 459, 465, 470, 481, 486, 490, 491,<br />
494, 495, 505, 511, 512, 522, 523, 536, 542, 544, 545,<br />
546, 549, 553, 555, 566, 569, 572, 573, 575, 579, 586,<br />
590, 593, 605, 614, 616, 617, 619, 623, 624, 629, 630,<br />
631, 632, 634, 635, 641, 698, 700, 702, 703, 771, 776<br />
����������� ���<br />
��<br />
Make VINTAGES stand out this<br />
Holiday Season by using your<br />
VINTAGES Holiday <strong>Marketing</strong> &<br />
<strong>Product</strong> <strong>Guide</strong> to help you make<br />
2012 Vintages most successful<br />
holiday year yet.<br />
Look for it in your November 5th<br />
mailbag!
Overview<br />
The VINTAGES Superstar program promotes great<br />
local products while pairing them <strong>with</strong> delicious<br />
recipes. Each period there will<br />
be three Ontario Superstars: two <strong>LCBO</strong> wines<br />
and one VINTAGES Essential. This is a mandatory<br />
program.<br />
Participating <strong>Product</strong><br />
TRIUS RED<br />
VQA Niagara Peninsula<br />
303800 (D) 750 mL<br />
Price: $22.95<br />
Key Dates<br />
Install: November 13, 2012 012<br />
Takedown: December 2, 2012 012<br />
Kit 1 + Kit 2 will be to o be shipped<br />
via store mailbag.<br />
Components onents nents<br />
Ad<br />
ONTARIO O����O<br />
SUPERSTAR<br />
Trius Red<br />
VQA Niagara Peninsula<br />
A classic Meritage, this full-bodied red is brimming<br />
<strong>with</strong> black berry flavours. Perfect for a holiday<br />
dinner of red meat dishes like grilled lamb.<br />
$22.95<br />
303800 (D) 750 mL<br />
VINTAGES Essential<br />
Scan for Recipe.<br />
Price subject to change <strong>with</strong>out notice or while supplies last.<br />
Basket Insert<br />
15684 Takedown: November 10, 2012<br />
ONTARIO<br />
SUPERSTAR<br />
Trius Red<br />
VQA Niagara Peninsula<br />
A classic Meritage, this full-bodied red<br />
has delicious flavours of black currant and<br />
blackberry, accented by sweet spice and<br />
dark chocolate. Wonderful notes of black<br />
cherry and toasty oak linger on the finish.<br />
A holiday must <strong>with</strong> rich meat dishes.<br />
$22.95<br />
303800 (D) 750 mL<br />
*A VINTAGES Essential<br />
* VINTAGES Essentials are always available in VINTAGES at<br />
select <strong>LCBO</strong> locations. Price subject to change <strong>with</strong>out<br />
notice or while supplies last.<br />
Shelf Talker<br />
15684 Takedown: November 10, 2012<br />
84 Promotional Turn 9<br />
“VINTAGES SUPERSTAR” Program<br />
Merchandising Instructions<br />
Basket Sign Insert<br />
�� Merchandise the participating pating ing<br />
product in a basket next xt to/near the<br />
<strong>LCBO</strong> Ontario VQA wines section.<br />
�� Insert the basket sign n insert into the th<br />
Large Metal Sign gn n Holder<br />
(Central Supply ply #691089)<br />
�� Display the e fully merchandised merchandi mercha basket<br />
in the <strong>LCBO</strong> CBO O Ontario VQA VQAwines<br />
w section<br />
������������������������<br />
�� ���� ��� � ������ ��<br />
�� Take ke down once stock sto<br />
is sold out,<br />
or by December D 2, 2 2012.<br />
Pre-printed re-printed Shelf Shel Talker<br />
�� �� �� Install Ins the pre-printed shelf talker in front<br />
of the featured fe product, in its on-shelf<br />
position posit pos <strong>with</strong>in the VINTAGES section, using<br />
a MMiracle<br />
Stick (Central Supply #692012)<br />
or 2” shelf clip for VINTAGES<br />
(hello<strong>LCBO</strong> – re-order #LC1506).<br />
�� Take down once stock is sold out,<br />
or by December 2, 2012.<br />
Available Chilled Hot Button<br />
�<br />
Signs should be used on<br />
shelf to indicate that the Superstars products<br />
are also available in the<br />
fridge; Superstars Shelf<br />
Talkers should be placed<br />
in the fridge to highlight<br />
the Superstar products<br />
there.<br />
���������������<br />
�� �<br />
Available Chilled<br />
In-Section Hot Button<br />
Re- Order # DMS 13085-42
VINTAGES<br />
BAM & LTO O Signage<br />
Participating Stores es<br />
1, 2, 3, 4, 5, 6, 7, 9, 10, 11, 12, 13, 14,<br />
15, 16, 17, 18, 19, 20, 21,<br />
22, 23, 24, 25, 5, , 26, 27,<br />
29, 31, 35, 36, 37, 38, 40, 42, 44, 45, 55,<br />
56, 57, 58, , 60, 61, 62, 63, 63 63, 64, 665,<br />
68, 69, 70, 71, 72, 74, 77, 78,<br />
79, 80, 81, 82, 83, 84, 85, 93 993,<br />
95, 97, 99, 101, 102, 106, 115, 124,<br />
125, 5, 127, 7, 130, 132, 13 132, 136,<br />
140, 143, 144, 145, 148, 149, 153, 154,<br />
156 56 158, 158, 158, 163, 163, 163, 16 164, 164, 165, 1 167, 168, 171, 178, 179, 182, 185, 187<br />
188, 188, 191, 191, 195, 195, 196, 19 197, 198, 199, 200, 201, 202, 207, 208, 209,<br />
210, 211, 212, 212 21 214, 216, 217, 218, 219, 222, 223, 225 226, 227,<br />
232, 32, 233, 235, 2 237, 238, 241, 242, 243, 244, 247, 248 249, 251,<br />
252, 2, 253, 25 255, 259, 260, 261, 263, 265, 268, 269 270, 278, 287,<br />
288, 288 295, 298, 300, 306, 311, 312, 313, 314, 318, 321, 323, 324,<br />
325, 3 326, 329, 333, 334, 340, 344, 346 351, 352, 353, 354, 355,<br />
358, 359, 360, 361, 365, 367, 368 371, 373, 378, 380, 381, 383,<br />
384, 385, 386, 387, 389, 390, 392, 393, 394, 397, 398, 402, 403,<br />
404, 407, 411, 412, 415 416, 417, 420, 425, 426, 427, 428, 430,<br />
431, 432, 434, 437, 438, 441, 443, 444, 445, 446, 449, 452, 454,<br />
456, 457, 459 461, 465, 467, 468, 469, 470, 474, 481, 482, 483,<br />
485, 486 490, 491, 494, 495, 497, 499, 501, 505, 509, 511, 512,<br />
515 516, 518, 521, 522, 523, 526, 528, 532, 533, 534, 536, 537<br />
538, 540, 542, 544, 545, 546, 547, 549, 550, 553, 555, 556, 559,<br />
566, 568, 569, 572, 573, 575, 579, 581, 586, 589, 590, 593, 598,<br />
601, 602, 605, 611, 612, 614, 616, 617, 618, 619 623, 624, 629,<br />
630, 631, 632, 634, 635, 636, 637, 638, 639, 641, 642, 643, 677,<br />
694, 697, 698, 700, 702, 703, 771, 776<br />
�������� �� ���� �� �
Overview<br />
The VINTAGES BAM & LTO signage will arrive in the<br />
mailbag the week before each promotional period<br />
starts. This is a mandatory supplier program. All Shelf<br />
Talkers for the participating products should be<br />
installed at the start of the period.<br />
If you do not receive your kit please call<br />
hello<strong>LCBO</strong> to request a kit. If a Shelf Talker<br />
is damaged or misplaced please print a<br />
new Shelf Talker using the in-store printing<br />
templates.<br />
Participating <strong>Product</strong>s<br />
86 Promotional Turn 9<br />
VINTAGES BAM & LTO Signage<br />
Components<br />
LTO Shelf elf Talkers<br />
BAM Shelf Talkers<br />
<strong>LCBO</strong># Description Original Price Price Promotion<br />
0342436 Bonterra Chardonnay (V) 19.95 19.95 BAM (+10)<br />
0710426 Cakebread Cellars Cabernet Sauvignon n (V)<br />
99.95 99.95 BAM (+40)<br />
0328559 Cathedral Cellar Chardonnay 14.95 14.95 BAM (+8)<br />
0546192 Duca Di Castelmonte Cent'are Nero ero o D'avola (V)<br />
13.95 13.95 BAM (+4)<br />
0058339 Kaiken Malbec (V) 14.95 14.95 BAM (+10)<br />
0738823 Liberty School Cabernet Sauvignon auvignon (V)<br />
19.95 19.95 BAM (+5)<br />
0249482 Lillet Rouge 15.25 15.25 BAM (+6)<br />
0365924 Louis Jadot Beaujolais-Villages ais-Villages -Villages (V) (V<br />
15.95 15.95 BAM (+5)<br />
0292250 Maquis Lien 19.95 19.95 BAM (+5)<br />
0626325 Osoyoos Larose se Le Grand Vin (V)<br />
44.95 44.95 BAM (+25)<br />
0363457 Perrin Réserve erve e (V)<br />
14.95 14.95 BAM (+6)<br />
0293415 Quinta De Baixo Tinto<br />
14.95 14.95 BAM (+6)<br />
0508614 Veuve ve Clicquot licquot Ponsardin Brut Champagne 89.95 89.95 BAM (+25)<br />
0159137 Clos Henri Bel Echo Terroir Greywacke Pinot Noir 18.95 17.45 LTO<br />
0337238 8 Concha Y Toro Marques Ma M De Casa Concha Cabernet Sauvignon (V) 20.95 18.95 LTO<br />
0258673 673 G. Marquis Th The Silver Line Pinot Noir 19.95 17.95 LTO<br />
0028134 028134 Goose<br />
Bay<br />
Sauvignon Blanc (Kpm) 20.75 19.75 LTO<br />
0078063 78063 Jeuness Jeunesse Cabernet Sauvignon (Kpm) 15.85 14.85 LTO<br />
0626390 390 Kim Kim CCrawford<br />
Pinot Noir (V) 19.95 17.95 LTO<br />
0563247 Kittling K Ridge Vidal Icewine (V) 39.95 34.95 LTO<br />
0285791 Lakeview Cellars Reserve Cabernet/Merlot 18.95 15.95 LTO<br />
0226027 Lakeview Cellars Reserve Sauvignon Blanc 16.95 13.95 LTO<br />
0294074 Lakeview Reserve Riesling 16.95 13.95 LTO<br />
0659607 Mitolo Jester Shiraz (V) 26.95 24.95 LTO<br />
0279679 Robert Biale Vineyards The Southern Trail Zinfandel 57.95 53.95 LTO<br />
0255513 Robert Mondavi Cabernet Sauvignon (V) 34.95 29.95 LTO<br />
0608653 Sonoma-Cutrer Russian River Ranches Chardonnay (V) 24.95 21.95 LTO<br />
0433417 Tedeschi Amarone Della Valpolicella (V) 39.95 36.95 LTO<br />
���Or<br />
���������������<br />
�� ��� �� �� �� �� ���� �� �� �� �� �� ��� �� �� �� �� ����<br />
� �� �� �� ���<br />
�� ��
Beer er Progra Program<br />
Ontario Craft Cra Beer Be End Aisle<br />
Brewery Brewery Spotlight: Sp Tree Brewing Co.<br />
Craft Beer B Program<br />
Ontario On Craft Beer (Quarterly Program)<br />
����������� �� ���<br />
��
Key Dates<br />
Install Date: November 11, 2012<br />
Take Down: December 2, 2012<br />
Components<br />
Pre-Printed Shelf Talkers (ENG) – DMS - 13098-42<br />
Pre-Printed Shelf Talkers (FRE) – DMS -13098-43<br />
End Aisle Backer Card (same) – OCBEA01<br />
Participating <strong>Product</strong>s<br />
88 Promotional Turn 9<br />
Ontario Craft Beer End Aisle<br />
Formerly Ontario Craft Beer Fixture, now merchandised on shelf<br />
<strong>LCBO</strong># Brand Size ize (mL) Brewery B<br />
Distributor Code<br />
286583 Cameron's Auburn Ale 6 x 341 Cameron's 413<br />
132670 Flying Monkeys' Hoptical Illusion Almost<br />
Pale Ale<br />
6 X 355 Flying Monkeys 6309<br />
312850 Mill Street Cobblestone Stoutt 440 4<br />
Mill Street Brewery 1950<br />
Participating Stores es<br />
OCB End Aisle Backer BBa<br />
Card<br />
Re-order # OCBEA01 O<br />
1, 5, 6, 9, 10, 14, 15, 5, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243,<br />
288, 295, 298, 324, 24, 325, 334, 355, 355 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549,<br />
556, 579, 619, 9, 623, 23, 624, 630, 702 7<br />
���������� �� �� �� �� �� ����� �������<br />
�� �
Brewery Spotlight: Shipyard Brewing Co.<br />
Overview<br />
The “Brewery Spotlight” is a year-round program that features unique and premium remium<br />
products from craft breweries around the world. This program turns four times es a year yea<br />
and<br />
each turn we focus on one specific brewery.<br />
Key Date<br />
Start Date: September 16, 2012<br />
Take Down: December 2, 2012<br />
Components<br />
Pre-Printed Shelf Talkers (English)<br />
DMS – OCB013<br />
Pre-Printed Shelf Talkers (French) )<br />
DMS –OCB014<br />
Note: FLS designated stores ores should display disp both French and English versions<br />
of the product shelf talkers. alkers. lkers.<br />
Participating g <strong>Product</strong>s<br />
Brewery ry <strong>LCBO</strong># L<br />
Description Size (mL) Price<br />
Shipyard Brewing Brew Co.<br />
Participating Stores<br />
288993 Pugsley's Signature Series Imperial Porter 625 $7.95<br />
289108 Pugsley's Signature Series XXXX IPA 625 $7.95<br />
288969 Pugsley's Signature Series Barley Wine 625 $7.95<br />
254896 Pugsley's Signature Series Smashed Pumpkin 625 $7.95<br />
����������<br />
��� �� �<br />
1, 5, 10, 15, 17, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 486, 457, 495,<br />
499, 511, 568, 623, 624, 630<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 89<br />
NO CHANGE<br />
��� ��� ���
Key Dates<br />
Start Date: September 16, 2012<br />
Take Down: December 2, 2012<br />
Components<br />
NO CHANGE<br />
�� Pre-Printed Shelf Talkers (ENG)<br />
DMS –OCB012<br />
�� Pre-Printed Shelf Talkers (FRE)<br />
DMS –OCB011<br />
Participating <strong>Product</strong>s<br />
90 Promotional Turn 9<br />
Craft Beer Program<br />
Formerly known as the Premium/Specialty Beer Program<br />
NOTE: FLS designated stores need to display both oth French<br />
and English<br />
versions of the product Shelf Talkers.<br />
Item# <strong>Product</strong> Name Size (mL) Country<br />
287466 Pauwel Kwak 330 Belgium<br />
287490 Tripel Karmeliet 330 Belgium<br />
284406 Cannery Squire Scotch Ale<br />
650 Canada<br />
173658 Garrison Imperial Ipa 500 Canada<br />
174581 Cannery Blackberry ry Porter rter<br />
650 Canada<br />
125435 Weihenstephaner er Hefeweissbier Dunkel Dunk Dun<br />
500 Germany<br />
254656 Ayinger Celebrator ebrator brato<br />
330 Germany<br />
288688 St. Isid'or 750 Netherlands<br />
285437 Craftsman man an Oatmeal Chocolate Chocolat Chocol Stout 500 New Zealand<br />
236091 Celt Bronze onze Crafted Ale<br />
500 United Kingdom<br />
296830 St. t. Peter's 's The Saints Whisky W Beer 500 United Kingdom<br />
296939 Meantime London Porter Po P<br />
750 United Kingdom<br />
237875 Box Steam Funnel Funne Fu Blower 500 United Kingdom<br />
297762 2 Southern Tier Mokah M<br />
650 United States<br />
���������� �� ����� �� ��� �� �� �� �� �� ����<br />
�� � ���<br />
Participating ticipatin pat stores<br />
���� ���� �� ��<br />
1, 4, 5, 6, 9, 10, 14, 15, 17, 18, 19, 21, 25, 31, 35, 36, 38, 40, 57, 60, 95, 101, 115, 143, 148, 149,<br />
156, 164, 171, 179, 187, 198, 207, 212, 217, 218, 226, 243, 252, 253, 255, 288, 295, 300, 325, 329,<br />
334, 355, 359, 360, 361, 367, 371, 373, 385, 389, 393, 412, 416, 417, 425, 432, 437, 438, 443, 445,<br />
452, 457, 481, 483, 486, 494, 495, 499, 501, 505, 511, 522, 528, 532, 534, 542, 546, 549, 556, 568,<br />
573, 575, 579, 586, 590, 602, 616, 614, 619, 623, 624, 630, 677, 771, 776
Ontario Craft Beer (Quarterly Program)<br />
Formerly known as the Ontario Craft Beer Fixture<br />
Key Dates<br />
Start Date: September 16, 2012<br />
Take Down: December 2, 2012<br />
Components<br />
�� Pre-Printed Shelf Talkers (ENG)<br />
DMS – OCB008<br />
�� Pre-Printed Shelf Talkers (FRE)<br />
DMS - OCB009<br />
Participating stores<br />
Mandatory Participation<br />
5, 6, 15, 18, 19, 35, 38, 40, 115, 143, 149, , 187, 212, 217, 217 243, 24 295, 334, 355, 393, 417, 452, 495,<br />
528, 568, 624<br />
Optional Participation<br />
1, 2, 3, 4, 9, 11, 14, 20, 21, 25, 31, 36, 6, 37, 60, 95, 995,<br />
106, 130, 156, 163, 171, 185, 200, 209, 214, 288,<br />
298, 300, 329, 346, 346, 360, 0, 367, 371, 373, 378, 3 385, 407, 411, 420, 432, 437, 438, 457, 485, 499,<br />
522, 532, 544, 545, 549, 553, 572, 572 572, 573, 575, 57 579, 629, 630, 700, 702, 771, 776<br />
NOTE: FLS designated gnated stores need ne to display both French and English versions<br />
of the product t shelf talkers. talker<br />
Participating cipating <strong>Product</strong>s Produ<br />
<strong>LCBO</strong># CBO# Brand<br />
Price Size (mL) Brewery Distributor Code<br />
243410 King Vienna Vien Lager $12.95 6 x 341 King Brewery <strong>LCBO</strong> Supplying<br />
Warehouse<br />
280081 81 Steam Stea S Whistle Premium Pilsner $14.75 6 x 355 Steam Whistle Brewing 5577<br />
289793 793 HHogsback<br />
Vintage Lager $2.60 473 Hogsback Brewing <strong>LCBO</strong> Supplying<br />
Company<br />
Warehouse<br />
174524 Grand River Galt Knife Old Style $3.25 500 Grand River Brewing<br />
Company<br />
8469<br />
����� ���������������<br />
�� ����<br />
�� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 91<br />
NO CHANGE
The Holiday 2012 12 issue of FOOD FOO & DRINK<br />
is to be distributed ributed ibuted in stores store stores Wednesday,<br />
November r 7, 2012. 22012.<br />
PLEASE ASE DO NOT<br />
DDISPLAY<br />
THE ISSUE PRIOR<br />
TO November Novem November 7, 2012.<br />
Features re<br />
�� �� �� Christmas-dinner Ch<br />
dishes undergo a delectable<br />
shift <strong>with</strong> the flavourful spices of India.<br />
�� Warmly flavoured cocktails welcome your<br />
guests and shake off the evening chill.<br />
�� Toronto’s renowned “Group of Seven” chefs<br />
join forces, creating standout tapas dishes for<br />
festive entertaining.<br />
�� Go big and go south for the holiday party<br />
twist—pairing standout tacos <strong>with</strong> specially<br />
matched Margaritas.<br />
�� No need for takeout or frozen—these tasty<br />
family suppers are a snap to rustle up during<br />
the hectic holidays.<br />
�� Favourite festive ingredients each yield two<br />
mouth-watering recipes—one decadent, one<br />
on the lighter side.<br />
����������� ����
Merchandising<br />
This issue should be merchandised prominently in the magazine stands. The e stands<br />
ands<br />
should be positioned in the selling area of the store. If your store does not t have have a stand,<br />
please display FOOD & DRINK at all checkouts, customer service and the he Info centre.<br />
Once your supply has been depleted, please store the<br />
stand until the next issue arrives in store. Do not use the<br />
stand to display other materials.<br />
To request additional copies once your original supply<br />
has run out, please email wayne.leek@lcbo.com.<br />
Your email should include the following information: ation: ation<br />
�� Store # and contact name<br />
�� # of additional copies and why<br />
�� English or French edition<br />
We will distribute the magazines es equitably uitably among amon am<br />
all stores who request overs s 10 days after original ori or<br />
distribution. As supply is limited, imited, please p understand un that<br />
stores may not receive e the quantity requested. requ re<br />
Watch for the Winter inter ter 2013 issue<br />
of FOOD & DRINK, which will be in stores on<br />
Wednesday, January anuary 16, 2013. 2013 201<br />
Signage e Re-order Codes Cod Co<br />
�� Food & Drink Header H Card<br />
English/Bilingual<br />
English/Bilin<br />
English/B<br />
Re-Order Re-Orde Code: 13098-98<br />
�� Food & Drink “A” Frame Sign<br />
English over English<br />
Re-Order Code: 13098-99<br />
�� Food & Drink “A” Frame Sign<br />
English over French<br />
Re-Order Code: 13098-101<br />
94 Promotional Turn 9<br />
Food & Drink<br />
����������������<br />
�� �� �� �� ���<br />
�<br />
HOLIDAY 2012
Food & Drink<br />
<strong>LCBO</strong># Description<br />
MATCHMAKER MATCHES - All Matches From Stories<br />
Size Si (mL)<br />
284547 Peller Estates Ice Cuvée VQA 750 50 mL<br />
572156 Fresh Gewürztraminer/Riesling VQA 750 50 mL<br />
(VE) 258699 J. Lohr Riverstone Chardonnay 750 mL<br />
224881 Innis & Gunn Rum Finish Ale 330 30 mL m<br />
38307 Veuve Clicquot Demi Sec Champagne 750 75 mL<br />
64287 Cono Sur Viognier 750 mL<br />
31120 Osborne Santa Maria Cream Sherry 750 mL<br />
(VE) 415901 Cave Spring Indian Summer Select Late Harvest Riesling VQA<br />
375 mL<br />
794 Szekszardi Voros Kekfrankos 1 L<br />
270926 Henry of Pelham Baco Noir VQA 750 mL<br />
280149 Sica Baron De Hoen Pinot Gris Reserve 750 mL<br />
(VE) 72348 Fontanafredda Briccotondo Barbera 750 mL<br />
293183 Thornbury Apple Cider 6 pk<br />
(VE) 1545 Flat Rock Cellars Pinot Noir VQA 750 mL<br />
269761 Raymond Classic Cabernet Sauvignonn 750 mL<br />
(VE) 626325 Osoyoos Larose Le Grand Vin 750 mL<br />
288837 Mad Tom IPA 473 mL<br />
9431 Bouchard Aine & Fils Beaujolais ais s Superieur p<br />
750 mL<br />
(VE) 359257 Ravenswood Vintners Blend nd Zinfandel nfa<br />
750 mL<br />
(VE) 177345 Muga Rioja Reserva 750 mL<br />
230797 Fontella Chianti 750 mL<br />
620724 Creekside Sauvignon gnon Blanc Blan VQA<br />
750 mL<br />
332304 Jaboulet Cotes s Du Rhone Parallele 45 4<br />
750 mL<br />
(VE) 694653 Conundrumm 750 mL<br />
231829 Tio Pepe e Extra Dry y Fino F Sherry<br />
750 mL<br />
216960 Segura ra Viudas Brut Reserva Reser Cava Sparkling 750 mL<br />
169334 Lugtread ugtread gtread g Lagered g Ale<br />
4 pk<br />
569418 Mott’s Clamato Caesar Caes Original 4 pk<br />
142356 Amsterdam msterdam Natural Natura Nat Blonde Premium Lager 473 mL<br />
34595 Patron Silver Tequila Te<br />
750 mL<br />
(VE) 687582 82 Santa Margherita Marg Prosecco Di Valdobbiadene Brut 750 mL<br />
1864033 Tilia T Torrontes To<br />
750 mL<br />
91157 57 Steam Stea Ste Whistle Premium Pilsner 500 mL<br />
(VE) VE) ) 11452 W WWillm<br />
Réserve Riesling 750 mL<br />
(V) ( (V) ) 246579<br />
Cave Spring Chardonnay Musque VQA 750 mL<br />
183061<br />
061<br />
Megalomaniac Homegrown Riesling VQA 750 mL<br />
(VE) VE) 608653<br />
08653 Sonoma-Cutrer Russian River Ranches Chardonnay 750 mL<br />
228569 569<br />
Cave Spring Gamay VQA 750 mL<br />
275131 Yonder Velt Gruner Veltliner 750 mL<br />
234583 Cave Spring Riesling VQA 750 mL<br />
705418 El Dorado Special Reserve 15 Year Old Rum 750 mL<br />
258954 Spicebox Canadian Spiced Whisky 750 mL<br />
(VE) 149047 Taylor Fladgate 20-Year-Old Tawny Port 750 mL<br />
244186 Collingwood Canadian Whisky 750 mL<br />
271908 Marie Brizard Chocolat Royale 750 mL<br />
209056 360 Double Chocolate Vodka 750 mL<br />
���� ����� ��� �� �� �� �� ����� �������� ���� ������������ �� �� �� �� �� �� ���<br />
�� ����<br />
����<br />
�� �� ��� ��� ���<br />
�� �� �� �� �� ������<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 95
<strong>LCBO</strong># Description Size (mL)<br />
341024 Southbrook Framboise 375 mL<br />
35766 Kopke Full Rich Ruby Port 750 5 mL<br />
80127 Sailor Jerry Spiced Navy Rum 750 mL<br />
697292 Bacardi Breezer Pina Colada 4 pk<br />
1784 Grand Marnier 750 mL<br />
176834 Aperol 750 mL<br />
267781 Voga Moscato Frizzante 750 mL<br />
232033 Vineland Estates Semi Dry Riesling VQA 750 mL m<br />
268037 D’Oh Piemonte Doc Dolcetto 750 75 7 mL<br />
112789 Alvear’s Amontillado 750 mL<br />
230789 Allegrini Valpolicella 750 mL<br />
(VE) 542548 Henri Bourgeois Les Baronnes Sancerre 750 mL<br />
620641 Graham's 20 Year Old Tawny Port 750 mL<br />
600379 Gianduia Crema Cioccolato Gianduia E Grappa 750 mL<br />
(VE) 942243 La Chablisienne Vieilles Vignes Chablis 750 mL<br />
224766 Chateau Des Charmes Brut Methode Traditionelle onelle VQA VQ<br />
750 mL<br />
215962 Lanson Black Label Brut Champagne 750 mL<br />
(VE) 326728 Oyster Bay Chardonnay 750 mL<br />
615062 Trumpour's Mill Gamay Noir VQA 750 mL<br />
263897 Vidal-Fleury Cotes Du Rhone 750 mL<br />
284539 Trius Brut VQA 750 mL<br />
669374 Vineland Estates Unoaked d Chardonnay y VQA<br />
750 mL<br />
588053 Il Prosecco 750 mL<br />
279646 Magners Pear Cider 500 mL<br />
227009 Angels Gate Archangel hangel angel Chardonnay Brut Bru Bru VQA 750 mL<br />
(VE) 948158 Anselmi San Vincenzo incen<br />
750 mL<br />
(VE) 551085 Inniskillin Vidal idal Icewine<br />
375 mL<br />
296228 Calvados s Boulard Boula<br />
750 mL<br />
191239 Grahams ams Late Bottled Vintage Vinta Port 750 mL<br />
6502 Cointreau intreau reau<br />
750 mL<br />
430090 Alize Gold Passion<br />
750 mL<br />
697359 Woody’s y Mexican Lime 4 pk<br />
477836 Malibu Coconut Coconu Rum 750 mL<br />
279331 McGuinness cGui Ice Storm Raspberry 750 mL<br />
609701 Muskoka Muskok Lakes Cranberry Wine 750 mL<br />
6050633 Buffalo Trace Bourbon 750 mL<br />
266965 965 Bonacchi Bon Brunello Di Montalcino 750 mL<br />
(VE) E) 626390 Kim K Crawford Pinot Noir 750 mL<br />
200584 84<br />
Konzelmann Pinot Noir Dry VQA 750 mL<br />
242909 Jaffelin Pouilly-Fuisse 750 mL<br />
(VE) 3044699 Cloudy Bay Sauvignon Blanc 750 mL<br />
53678 Peninsula Ridge Sauvignon Blanc VQA 750 mL<br />
(VE) 986786 Tignanello 750 mL<br />
189183 Fielding Estate Red Conception VQA 750 mL<br />
171033 Sibling Rivalry Pink VQA 750 mL<br />
405753 Robert Mondavi Private Selection Sauvignon Blanc 750 mL<br />
212712 Cooralook Pinot Gris 750 mL<br />
637744 Creemore Springs Premium Lager 6 pk<br />
175026 Funf 5 German Riesling 750 mL<br />
96 Promotional Turn 9<br />
Food & Drink<br />
Continued<br />
�������� ��� ��� �� �� �� �� �� �� �� �� �� ���� ��� �� �� ��� �� ��������� �� �� �� �� ����<br />
�� � ���<br />
�� �� �� �� �� ��� �� �� �� �� �� �� ���
Food & Drink<br />
Continued<br />
<strong>LCBO</strong># Description Size (mL)<br />
224410 Open Sociable Sparkling VQA 750 50 mL m<br />
(VE) 67587 Megalomaniac Narcissist Riesling VQA 750 0 mL m<br />
272773 Black Fly Long Island Iced Tea 4 pk<br />
(VE) 741769 Rocca Delle Macìe Chianti Classico 750 mL<br />
183079 Colio Lake & River Series Cabernet Franc VQA 750 mL<br />
340570 Val D’Oca Prosecco 750 50 mL m<br />
188946 Duggan’s #9 IPA 6 pk p<br />
395228 Henry of Pelham Select Late Harvest Vidal VQA 375 mL<br />
272807 Crabbies Original Alcoholic Ginger Beer<br />
WHAT'S NEW<br />
500 mL<br />
285957 DAMBLAT ARMAGNAC NAPOLEON 10 YEARS OLD 750 mL<br />
283911 Captain Morgan Silver Spiced Rum 750 mL<br />
307769 ROSEHALL RUN DEFIANT VQA 750 mL<br />
293134 PAUL MAS ESTATE CABERNET MERLOT 750 mL<br />
107904 WYNDHAM ESTATE GEORGE WYNDHAM FOUNDER’S OUNDER’ RESERVE RESERV SHIRAZ 750 mL<br />
288696 CUVÉE VAN DE KEIZER BLAUW 750 mL<br />
290148 CRAZY UNCLE BLOOD ORANGE, ROSEMARY OSEMARY & MAPLE PUNCH 1 L<br />
(VE) 180695 ST-GERMAIN ELDERFLOWER ARTISANAL RTISANAL TISANAL LIQUEUR LIQ LIQUEUR<br />
750 mL<br />
(VE) 302018 CHÂTEAU PIPEAU SAINT-ÉMILION LION GRAND CRU CR<br />
TRENDSPOTTING: DRINK<br />
750 mL<br />
637504 Hendrick's Gin<br />
TRENDSPOTTING: EATT<br />
750 mL<br />
289785 Mazzetti D'Altavilla Argenti genti g In Cofaneto Grappa G<br />
10 EASY GIFTS<br />
750 mL<br />
269845 Cooralook Strathbogie trathbogie rathbogie g Ranges g Chardonnay Cha<br />
750 mL<br />
572875 Peter Lehmann mann Barossa Shiraz<br />
750 mL<br />
(V) 216424 Poças Colheita heita 1994 (November (Novem (No 10th Release) 750 mL<br />
480616 Jack ck k Daniel’s Single Barrel Barr Select 750 mL<br />
559062 Nalewka Babuni dessert dess cherry wine 750 mL<br />
94094 Domaine omaine Pinnacle Pinna Ice Cider 375 mL<br />
155341 Perrier Jouët Grand G Brut Champagne 750 mL<br />
3822 Wychwood Brewery Bah Humbug Christmas Ale<br />
A NEW GROUP OF 7<br />
500 mL<br />
(V) 660704 Stratus Stra Str White VQA 750 mL<br />
417642 1764 Cave C Spring Pinot Noir VQA 750 mL<br />
(VE) 56689 Stratus Red Icewine VQA 750 mL<br />
217521 521<br />
Henry of Pelham Cuvée Catherine Brut 750 mL<br />
(V) ) 125310 310 Norman Hardie Pinot Noir VQA 750 mL<br />
(V) 43281 3281<br />
Flat Rock Riesling VQA 750 mL<br />
(VE) 591313 Malivoire Gamay VQA<br />
MATCHMAKER: STRONG MARRIAGES<br />
750 mL<br />
27375 Casa Dos Vinhos Madeira 750 mL<br />
231829 Tio Pepe Dry Fino 750 mL<br />
(V) 290734 Barbadillo Solear Manzanilla 750 mL<br />
(V) 70086 ������������������������������������������� 750 mL<br />
206508 Graham’s 10 Year Old Tawny Port 750 mL<br />
������� ��� �� �� ����� �� ��� �� �� �� �� �� �� �� ���� ��� ��� �� ��� ����� �� ���� �� �� �� �� ���� �������<br />
�� �� �� ��� �� ����� ���<br />
�� � ���<br />
������ �� �� �� �� �� ��� �� ����<br />
�� �� ���� �� �� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 97
98 Promotional Turn 9<br />
Food & Drink<br />
<strong>LCBO</strong># Description<br />
WINE: WINE CUISINE<br />
Size (mL) mL) L)<br />
614669 Trapiche Reserve Cabernet Sauvignon 750 mL m<br />
(V) 328567 Cathedral Cellar Cabernet Sauvignon 750 0mL mL<br />
64287 Cono Sur Viognier 750 mL<br />
619221 Baron Philippe de Rothschild Viognier 750 mL<br />
566174 Warre’s Otima 10-Year-Old 500 mL<br />
(VE) 121749 Taylor Fladgate 10 Year Old Tawny Port<br />
CAKES AND ALES<br />
750 50 mL m<br />
288803 Shepherd Neame Christmas Ale 500 5 mL<br />
288720 Unibroue Terrible 750 mL<br />
173534 Southern Tier Choklat Stout 650 mL<br />
890079 St Peter’s Winter Ale<br />
MIDNIGHT APPETITES<br />
500 mL<br />
897702 Bottega Il Vino dei Poeti Prosecco 750 mL<br />
190025 Victoire Champagne Brut Prestige 750 mL<br />
217059 Freixenet Cordon Rosado<br />
PARTY PLANNERS ESSENTIALS<br />
750 mL<br />
(VE) 656561 J. Lohr Seven Oaks Cabernet Sauvignon gnon g<br />
750 mL<br />
(VE) 738823 Liberty School Cabernet Sauvignon on n<br />
750 mL<br />
216952 Barefoot Bubbly Pinot Grigio 750 mL<br />
(V) 655381 Stags’ Leap Chardonnay 750 mL<br />
343145 Goldschalger<br />
PISTACHIOS<br />
750 mL<br />
250134 Sortilege Maple Whiskey hiskey y Liqueur q<br />
750 mL<br />
Continued<br />
��������� ���� �� �� ��� �� �����<br />
��� ��� �� �� ���� ������� �� �� ����<br />
�� �� �� ���������<br />
�� �� ��� ���� �� ��� �� �� �� �� �� �����<br />
��� ���
Participating Stores res es<br />
Column Heading Key<br />
Store #<br />
Banner Inserts<br />
H= Hero ro Display spla<br />
T= Thematic hematic Banner Insert Inser<br />
Pod Program Builds s all Pods<br />
Sold End Aisles<br />
Number of Sold S End En Aisles and<br />
(P)remium mium or (S)tandard (S Flight<br />
End Aisle Backer Cards ds # of Number Numbe Numb of signs shipped<br />
Number of o Regular Extenders In Store<br />
See Sold S Space Program Extender<br />
Regular Extenders enders<br />
Section Se for participating extender<br />
locations.<br />
C = Community Extender Program<br />
Discovery scovery Extenders Exten Spirits Sp # of Extenders<br />
Discovery Extenders Extende Wine # of Extenders<br />
Discovery Extenders Extend Ext BSM # of Extenders<br />
Green een Extend Extender Extend<br />
# of Extenders<br />
Exterior ter Banner B<br />
# of Number of signs shipped<br />
Show ow Cards C<br />
# of Number of signs shipped<br />
Power Pow Aisle Banners # of Number of signs shipped<br />
Perimeter Banners # of Number of signs shipped<br />
Transparencies Vendor installed, see page 11<br />
Special Promotions Fixtures Y = Participating Store (2 Fixtures)<br />
goLOCAL FSI Fixture Y = Participating Store<br />
Ontario Wine Superstars Y = Participating Store<br />
Ontario Popular Picks Y = Participating Store<br />
����� �� �� ����������� �� ��� ����<br />
����<br />
�� ��� ����<br />
Mini Thematic Program<br />
Y = Participating Store<br />
(on Promo Fixture)<br />
Featured Gift Program Y = Participating Store<br />
FLS<br />
F = <strong>LCBO</strong> stores located in FLS<br />
designated areas<br />
FF = <strong>LCBO</strong> FLS designated stores<br />
See back/inside cover for<br />
�������������������
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Fixtures<br />
OWS<br />
Ontario POP Pick<br />
goLOCAL FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
100 Promotional Turn 9<br />
Participating Stores<br />
���������������������������������������������������������������������<br />
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Pow Aisle Banner<br />
Perimeter Perime Banner<br />
Special Promotions<br />
Prom<br />
Fixtures Fi<br />
OWS O<br />
Ontario POP Pick<br />
goLOCAL OCAL FSI F Fixture<br />
OCB End En Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
1 H 20S 45 Y 65 3 3 5 3 8 Y Y Y Y Y Y F 49 T 10 3 6 8 ST STS ST ST FF<br />
2 6S 8 ST ST Y F 50 H 10S 15 40 6 3 6<br />
Y Y Y Y FF<br />
3 8P 15 40 2 Y Y F 51 ST ST<br />
4 3 1 Y Y F 52 ST Y FF<br />
5 H 10P 20 Y 55 9 5 4 Y Y Y Y Y Y F 53 5 3 1<br />
ST ST Y<br />
6 H 5 15 40 3 6 12 Y Y Y Y Y Y F 54 5 10 3<br />
Y F<br />
7 16S 2 16 ST ST Y FF 55 H 15S 20 40 3 3 6 12 Y FF<br />
8 T 10S 10 40 5 2 6 Y F 56 T 5 10<br />
3 4 Y<br />
9 T 10 3 4 6 ST ST Y F 57 H 15S 5S 25 Y 60 3 7 8 6 2 Y Y Y Y Y Y<br />
10 H 20P 40 Y 55 3 3 7 8 2 Y Y Y Y Y FF 58 8S 20 40 4 1 Y Y Y FF<br />
11 H 8S 15 40 2 6 12 Y Y F 59 10S 10 40 3<br />
Y Y Y<br />
12 T 8P 15 40 4 Y F 600 H 10S 15 45 3 2 4 Y Y Y Y Y Y<br />
13 5 20 1 4 Y Y F 61 H 5C 10 10 1 Y Y<br />
14 8S 15 40 3 2 Y Y Y Y Y F 622 H 15S 20 2 40 4 4 4 Y Y Y Y<br />
15 H 15P 25 Y 40 10 7 4 Y Y Y Y Y Y F 63 H 10S 20 50 7 4 Y Y Y Y F<br />
16 ST Y Y F 64 H 10S 1 30 45 3 3 4 6 Y Y Y Y<br />
17 H 105 30 Y 40 6 3 6 2 Y Y FF 65 H<br />
10S 25 Y 45 6 4 4 2 Y Y Y Y<br />
18 H 5 20 40 3 Y Y Y Y Y F 66 T 10 2 4 6 ST Y FF<br />
19 H 15S 25 65 3 6 5 4 Y Y Y Y Y Y FF 67 5 3 4 4 ST Y FF<br />
20 H 8S 15 40 3 3 4 Y Y<br />
F 68 H 15S 25 40 3 1 6 12 Y Y Y Y<br />
21 H 20P 40 Y 55 3 3 4 7 6 2 Y Y Y Y Y Y 69 5 10 6 8 ST Y<br />
22 H 20S 40 65 3 3 6 1 4 2 Y Y<br />
Y Y 70 8S 20 40 4 2 6 ST Y Y<br />
23 H 15S 30 Y 50 7 4 4 2 Y Y Y Y FF 71 T 5 2 1 6 12 ST ST<br />
24 8S 20 40 3 1 4 Y<br />
FF 72 10S 15 55 3 6 Y Y Y Y<br />
25 8P 20 45 3 5 3 6 Y Y Y Y Y Y 73 H 8S 15 40 3 Y Y<br />
26 H 10P 25 40 3 3 6 Y Y Y F 74 H 10S 15 Y 40 2 6 12 Y Y<br />
27 H 15S 25 45 1<br />
Y Y Y Y F 75 T 5 2 4 6 ST Y FF<br />
28 T 5 10 2 6 12<br />
Y<br />
76 3 2 4 ST Y FF<br />
29 10 1 10<br />
Y Y<br />
77 T 15 2 6 8 Y Y FF<br />
30 T 5 15 2 6<br />
8<br />
ST Y<br />
78 5 10 4 6 ST Y FF<br />
31 H 15P 30 Y 55 3 6 6 2 Y Y Y Y Y 79 H 8S 10 50 1 10 Y Y Y<br />
32 5 10 3 4 ST ST Y F 80 H 10S 15 45 1 Y Y Y<br />
34 H 15S S 25 40 4 5 6 2 Y Y Y Y F 81 T 5 15 3 2 4 6 ST Y FF<br />
35 H 10P 20 40 3 7 7 4 2 Y Y Y Y Y 82 H 8S 20 40 2 3 Y Y Y<br />
36 H 15S 20 50 3 3 4 8 4 Y Y Y Y Y Y FF 83 20 2 2 4 Y Y Y Y Y FF<br />
37 H 8P 15 40<br />
3 10 Y Y F 84 T 5 2 4 6 ST ST Y<br />
38 H 15P 30 Y 55 12 1 2 Y Y Y Y Y FF 85 H 10S 20 40 3 4 Y<br />
39 15 3 Y Y<br />
86 H 8S 20 40 Y Y<br />
40 H 20P 25 40 3 3 4 19 6 Y Y Y Y Y Y FF 87 T 10 6 12 ST Y<br />
42 T 10 3 6 12 ST Y<br />
88 T 5 20 1 6 8 ST Y<br />
43 H 10S 15 40 2 6 Y Y<br />
89 5 1 4 ST Y FF<br />
44 H 10S 25 Y 40 3 3 5 4 2 Y Y Y Y 90 H 10S 15 40 1 Y Y Y Y<br />
45 5 15 2 2 6 Y Y<br />
91 T 5 15 3 6 8 ST Y FF<br />
46 10 1 ST Y<br />
92 T 10 3 4 4 ST Y F<br />
47 10S 15 40 2 3 6 12 Y Y<br />
93 H 8S 15 45 6 Y Y<br />
48 10 4 6 ST ST<br />
94 T 10 2 6 8 ST Y<br />
����������<br />
�� �� ��� ���� ���� ����� ��� �� �� �� �� �������� ������ ��� �� �� �� �� ������ ����� ��� �� �� �� �� ���� ������������������� �� ��� ���� ���� ���� ��� �� �� �� �� ������ ������� ��� �� �� �� �� ���� �� �� �� �� �� �� ���� ���� ���� ��� �� �� ������ ������ ��� �� �� ���� ���<br />
�� �� �� ��� �������� ���� ��� �� �� �������� ����� ��� �� �� ������ ���<br />
�� ���� �� ��� ��������� ����� ���� �� �������� ������ ���� �� ������ � �� ��� �� �� ���� ��� �� �� �� �� ������ ��� �� �� �� �� ������� ��� �� �� �� �� ��<br />
��� �� ���� �� �� �� ��������� �� �� �� ����� �� �� �� �� ���� ����<br />
���������� ��� ��� �� ������ ���� �� �� ���� �� �� �� �� �� �������� �� �� ���� �� �� �� �� �� ���� �� �� ���� �� �� ���� ������� �� ��� ��� ������ ����� ��� �� �� �� �� ������ ��������� ��� �� �� �� �� ������ ���<br />
�� �� �� ���<br />
���� ���������� ����� ��� �� �� �������� ������ ��� �� �� �������� � �� ��� ���� ���� ��� �� �� ������ ������� ��� �� �� ������ ��������� ��� �� �� ���� ��<br />
��� ������ ������ �� �� ������ ������� ����<br />
���� �� ���
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
Participating Stores<br />
���������������������������������������������������������������������<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Fixtures<br />
OWS<br />
Ontario POP Pick<br />
goLOCAL FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 101<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Pow Aisle Banner<br />
Perimeter Perimet Banner<br />
Special Promotions<br />
Prom<br />
Fixtures Fi<br />
OWS O<br />
Ontario POP Pick<br />
goLOCAL CAL FSI Fixture<br />
OCB End En Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
95 H 10S 30 55 3 3 3 3 4 Y Y Y Y Y 141 5 1 4 ST Y<br />
96 T 5 2 4 6 ST Y<br />
142 10 1 4 ST Y<br />
97 10S 25 40 6 2 4 Y Y Y Y 143 8P 25 40 4 4<br />
Y Y Y Y Y Y F<br />
98 T 5 3 6 12 ST Y FF 144 10S 20 400 6 4 4<br />
Y Y<br />
99 5 10 5 4 ST Y FF 145 15S 30 40 6 2 4 2 Y Y Y Y<br />
101 H 15S 25 40 3 4 Y Y Y 146 5 1<br />
ST Y<br />
102 H 10S 25 45 4 2 4 2 Y Y Y Y 147 5<br />
1 4 ST Y<br />
103 T 5 10 3 Y FF 148 H 15P 5P 45 Y 55 3 3 4 2 Y Y Y Y Y Y<br />
104 T 10 2 4 ST Y F 149 H 20P 30 Y 55<br />
10 6 2 Y Y Y Y Y F<br />
105 5 1 4 ST Y<br />
151 1 5<br />
1 4 4 ST Y FF<br />
106 H 15S 30 55 3 4 6 2 Y Y Y Y Y 152<br />
H 10S 10SS 20 40<br />
2 6 12 Y<br />
107 T 5 1 4 6 ST Y<br />
153 3 8S 20 40 4<br />
6 4 6 Y Y Y Y<br />
108 T 15 3 4 ST Y FF 154<br />
HH15 H 15S 25<br />
40 6 3 4 Y Y Y Y Y F<br />
109 T 5 10 1 4 6 ST Y<br />
155 55 8S 15 1 40 3 4 3 Y Y Y Y<br />
110 5 15 3 4 6 ST Y Y<br />
156 H<br />
20P<br />
25 55 3 3 4 5 4 Y Y Y Y Y<br />
111 T 5 3 4 4 ST Y<br />
157 7 T<br />
15 3 4 ST Y<br />
112 10 4 4 6 ST Y FF 158<br />
T 10 3 4 ST Y<br />
113 T 5 2 6 8 ST Y<br />
159 T 5 1 4 ST Y<br />
114 5 4 ST STT Y<br />
160 5 1 4 6 Y<br />
115 H 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y 161 T 5 4 4 ST Y<br />
116 T 2 4 4 ST Y<br />
162 T 10 2 4 4 ST Y FF<br />
117 T 10 3 4 6 ST Y<br />
FF 163 H 8S 15 40 3 2 5 6 Y Y F<br />
118 T 5 2 4 6 ST Y<br />
FF 164 H 10P 20 55 3 3 5 4 Y Y Y Y Y FF<br />
119 5 1 4 ST Y<br />
165 H 8S 20 45 4 4 Y Y Y F<br />
120 1 4 ST Y<br />
166 T 10 3 6 12 ST Y Y<br />
121 1 ST Y FF 167 H 10S 20 45 3 3 4 6 Y Y F<br />
122 T 5 2 4 4 ST Y FF 168 H 10P 20 40 3 5 4 2 Y Y Y Y<br />
123 T 10 3 6 8 ST Y FF 169 T 10 3 6 8 ST Y<br />
124 3 Y<br />
170 T 10 4 6 ST Y<br />
125 H 10S 25 40 4 4 4<br />
Y Y Y Y FF 171 H 20S 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y F<br />
126 10 1<br />
ST Y FF 172 5 1 4 6 ST Y<br />
127 10 1 4 ST Y<br />
173 5 1 ST Y FF<br />
128 T 10 1<br />
2 4 6 ST Y F 174 T 10 3 6 8 ST Y<br />
129 5<br />
1 4 4 ST Y FF 175 10S 15 45 3 3 4 4 Y Y Y Y<br />
130 H 10S 25 50<br />
2 4 Y Y Y Y 176 5 1 4 ST Y<br />
131 5 1 4 ST Y<br />
178 T 10 1 6 12 ST Y<br />
132 H 10S 25 40 7 1 4 2 Y Y Y Y 179 H 15P 25 55 4 3 4 Y Y Y Y Y<br />
133 10 1 4 ST Y<br />
180 5 1 4 ST Y FF<br />
134 3 1 4 ST Y FF 181 5 1 6 8 Y<br />
135 T 15 2 6 8<br />
182 H 15P 25 40 2 3 6 12 Y Y Y Y F<br />
136 T 5 10 2 4 ST Y<br />
183 5 15 3 4 4 Y Y Y F<br />
137 10 4 ST Y<br />
184 T 5 10 3 4 4 ST Y FF<br />
138 5 1 4 ST Y<br />
185 H 15P 25 Y 55 3 4 2 6 2 Y Y Y Y F<br />
139 T 10 2 4 6 ST ST<br />
186 T 8S 10 40 1 4 Y Y F<br />
140 H 15P 20 55 3 3 4 Y Y Y Y FF 187 H 20S 40 Y 65 3 3 4 8 8 2 Y Y Y Y Y Y<br />
����������<br />
�� �� ��� ���� ���� ����� ��� �� �� �� �� ������ ������ ��� �� �� �� �� ���� ����� ��� �� �� �� �� ���� �������������� �� �� ��� ���� ��� ������ ��� �� �� ��� ������ ������� ��� �� �� ��� ���� �� �� ��� �� ��� ���� ���� ����� �� �� �� �� ������ ������ �� �� �� �� ���� �� �� �� �� �� ��� �������� ���� ��� �� �� �������� ������ ��� �� �� ������ ���<br />
�� ���� �� ��� ��������� ����� ���� �� �������� ������ ���� �� ������ � �� ��� �� �� ���� ��� �� �� �� �� ������ ��� �� �� �� �� ������� ��� �� �� �� �� ��<br />
������ �� ���� �� �� �� ���������� �� �� �� ������ �� �� �� �� ����<br />
���������� ���� �� �� �� ���� ���� �� �� ���� �� �� �� �� �� �� ������ �� �� ���� �� �� �� �� �� �� ���� �� �� �� ������ �������<br />
��������� �� ��� �������� ������� ��� �� �� �������� ��������� ��� �� �� ������ �� �� �� ���� �� ��� ���������� ������ ��� �� �� �������� ������� ��� �� �� ������� � ��<br />
�� �� ��� ������ ������ ��� �� �� ������ �������� ��� �� �� ������ ��������� ��� �� �� ������ �� ��� ���� ���� ������ �� �� �� �� �������� ���� ���� �� ����
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Fixtures<br />
OWS<br />
Ontario POP Pick<br />
goLOCAL FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Po Aisle Banner<br />
Perimeter erim Banner<br />
Special Spe Promotions<br />
Fixtures F<br />
OWS<br />
Ontario POP Pick<br />
goLOCAL LOCA FSI Fixture<br />
OCB B End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
188 H 10S 20 40 3 Y Y Y<br />
235 5 1 4 ST Y<br />
189 5 1 4 4 ST Y FF 236 T 5 10 1 4 6 ST Y FF<br />
190 H 10S 15 40 1 10 Y Y Y F 237 10S 25 40 7 3 4<br />
Y Y Y Y<br />
191 H 15S 30 Y 40 3 3 5 4 4 2 Y Y Y Y 238 T 10 1 6 8 Y Y<br />
192 8S 10 40 2 6 12 Y Y Y F 239 T 10 2 4 6 ST Y<br />
193 10 1 4 6 ST Y FF 240 5 1 4 4 ST Y<br />
194 T 10 2 6 8 ST Y Y<br />
241 5 1 4 4 ST Y FF<br />
195 H 20S 40 Y 60 3 4 2 Y Y Y Y F 242 H 15S 25 45 4 7 4 Y Y Y Y F<br />
196 H 8S 15 40 3 6 12 Y Y Y Y 243 H 20P 0P 30 55 5 3 3 8 8 2 Y Y Y Y Y Y FF<br />
197 T 5 15 2 4 6 ST Y<br />
244 H 15S 25 25 40 40 5 3 4 Y Y Y Y<br />
198 H 15S 25 Y 55 6 3 4 2 Y Y Y Y Y F 2455 5<br />
1 4 ST Y FF<br />
199 5 10 4 Y Y<br />
246 T 5 10 1<br />
3 6 12 Y Y<br />
200 H 20S 25 Y 65 3 3 5 7 4 2 Y Y Y Y F 247 T 5 15<br />
3 6 8 ST Y<br />
201 H 15S 25 55 2 6 Y Y Y Y 248 H 15P 25 40 3 2 6 4 6 2 Y Y Y Y<br />
202 5 10 3 6 12 Y Y<br />
2499 H 10S 20 2 Y 40 3 4 Y Y Y Y F<br />
203 Y<br />
250 5 10 1 4 ST ST Y<br />
204 5 2 4 ST Y FF 251 5 1 ST Y<br />
205 T 10 3 6 ST Y<br />
252 2 2<br />
H 20S 30 Y 40 7 2 3 2 Y Y Y Y Y<br />
207 H 8S 20 40 4 7 Y Y Y Y Y F<br />
253 H 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y FF<br />
208 T 10 1 6 12 ST T Y<br />
254 T 10 3 6 8 ST Y<br />
209 H 15S 20 60 6 6 4 Y Y Y Y 255 H 10S 20 55 6 2 6 Y Y Y Y Y F<br />
210 10S 30 40 5 2 4 Y Y Y Y 256 5 1 4 ST Y F<br />
211 H 8S 10 40 1 4 6 Y Y Y 257 5 1 4 4 ST Y<br />
212 H 15P 30 40 7 8 4 2 Y Y Y Y Y Y F 258 T 10 1 ST Y<br />
213 T 15 3 6 8 ST Y<br />
259 10 ST Y<br />
214 10S 25 40 2 6 Y<br />
Y Y Y Y FF 260 5 25 4 2 6 ST Y Y<br />
216 H 8S 15 40 2 5 4<br />
Y Y<br />
261 T 10 1 4 ST Y<br />
217 H 20P 30 Y 55 3 3 6 7<br />
Y Y Y Y Y Y FF 262 10 1 4 ST Y<br />
218 H 15S 25 55 3 3 3 5 6 12 Y Y Y Y Y F 263 H 15S 20 45 4 4 Y Y Y Y<br />
219 T 10 2 4 6 ST Y<br />
264 T 10 3 6 8 ST Y<br />
220 T 10 3 4<br />
ST Y FF 265 H 15S 20 40 3 3 6 6 4 Y Y Y Y<br />
221 T 10 1<br />
ST ST<br />
266 T 5 15 3 ST Y Y<br />
222 T 5 100 3 4 ST Y<br />
267 T 10 3 ST Y<br />
223 T 5 15<br />
2 6 ST Y<br />
268 5 15 3 Y Y<br />
224 T 10 4 4 ST Y<br />
269 H 20S 25 Y 40 8 18 4 Y Y Y Y F<br />
225 T 5 10 2 2 4 ST Y FF 270 5 25 10 4 4 6 ST Y<br />
226 H 20S 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y 271 5 1 10 ST Y<br />
227 T 5 10 2 4 Y<br />
272 5 1 ST Y FF<br />
228 H 20S 25 40 3 3 4 3 4 Y Y Y Y F 273 T 5 4 6 ST Y<br />
229 T 10 3 6 8 ST Y<br />
274 5 1 4 4 ST Y<br />
230 15 1 6 12 ST Y<br />
275 T 10 3 4 ST ST<br />
231 T 10 2 4 ST Y<br />
276 T 5 3 10 ST Y<br />
232 T 5 10 3 6 8 ST Y<br />
277 T 15 3 6 12 ST Y<br />
233 H 15S 30 Y 55 4 3 Y Y Y Y Y F 278 H 8S 15 40 7 3 4 Y Y Y Y FF<br />
234 10S 15 40 4 4 Y Y Y F 279 5 15 3 Y F<br />
102 Promotional Turn 9<br />
Participating Stores<br />
���������������������������������������������������������������������<br />
����������<br />
��� ���� ���� ��� �� ��� �� �� �� ��� �� ��� ��� ���� ��� �� �� �� �� �� �� ������ ����� ��� �� �� �� �� �� �� ���� ��������������������������� �� ��� ���� ���� ���� ��� �� �� �� �� ������ ���<br />
�� �� ���� �� �� �� �� �� ��� ������ ���� ��� �� �� ������ ������ ��� �� �� ���� ���<br />
�� �� �� ��� �������� ���� ��� �� �� �������� ����� ��� �� �� ������ ���<br />
��� ��������� ����� ���� �� �������� ������ ���� �� ������ � �� ��� �� �� ���� ��� �� �� �� �� ������ ��� �� �� �� �� ������� ��� �� �� �� �� ��<br />
������ �� ��������� �� �� �� ��������� �� �� �� ����� �� �� �� ������������ ����<br />
���������� ��� �� ������ ���� �� �� ���� �� �� �� �� ��� ���� �� �� ���� �� �� �� �� �� �������� �� �� ���� ���� �� �� ���� �� �� ����� ������ ��� �� �� �� �� �������� ���<br />
�� �� �� ���� �� �� �� �� �� ��� ��� ���������� ���� �� ���� ������� ��� �� �� �� �� ������ ���� �� ��� ��� �������� ����� ��� �� �� �� �� �������� �� ��� ������ ����� ��� �� �� ������ �������� ��� �� �� ������ ��������� ��� ��� �� ��<br />
������ ������ ��� ������ ����<br />
������ ������ �� �� �������� ���������� �� �� ��
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
Participating Stores<br />
���������������������������������������������������������������������<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Fixtures<br />
OWS<br />
Ontario POP Pick<br />
goLOCAL FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Po Aisle Banner<br />
Perimeter erim Banner<br />
Special Promotions<br />
Pro<br />
Fixtures<br />
OWS<br />
Ontario POP Pick Pi<br />
goLOCAL LOC FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
280 5 1 4 ST Y<br />
327 T 5 10 3 4 ST Y<br />
FF<br />
281 T 10 3 4 6 ST Y<br />
328 T 5 2 4 4 ST S Y<br />
282 T 10 3 6 12 ST Y<br />
329 H 20P 45 Y 55 3 8 2 Y Y Y Y Y F<br />
283 5 1 ST Y<br />
330 T 3 3 6 8 ST Y<br />
284 T 10 2 6 12 ST Y<br />
331 5 1<br />
ST Y<br />
285 3 3 4 ST Y<br />
332 1 4 ST Y FF<br />
286 1 4 4 ST Y<br />
333 ST ST Y F<br />
287 H 15S 20 55 3 3 6 Y Y Y Y FF 334 H 20S 30 65 3 3 3 6 8 2 Y Y Y Y Y Y F<br />
288 H 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y 335 T 5<br />
3 6 8 ST Y<br />
289 T 15 2 6 12 Y<br />
336 5<br />
1 ST Y<br />
290 3 1 4 ST Y<br />
337 37 5<br />
1 ST Y<br />
291 T 10 2 6 8 ST Y FF 338<br />
1 4 ST Y FF<br />
292 5 4 4 ST Y<br />
3399 10<br />
1 4 4 ST Y<br />
293 T 5 1 4 4 ST Y<br />
340 H 10S 20 40 6 5 4 Y Y Y Y<br />
294 T 10 3 6 12 ST Y<br />
343 43 15S 20 2 45 4 3 4 Y Y Y Y<br />
295 H 10P 15 40 3 3 Y Y Y Y Y Y F 344 HH15 H 15S 30 Y 50 6 3 4 2 Y Y Y Y<br />
296 T 10 3 4 6 ST Y<br />
345 T 5S 15 40 2 Y Y Y<br />
297 T 15 4 3 4 ST Y Y<br />
346 34<br />
H 20P 45 Y 65 3 3 6 6 6 2 Y Y Y Y<br />
298 H 20P 30 Y 40 3 6 6 4 Y Y Y<br />
Y Y 347 5 1 4 ST Y<br />
299 T 15 2 4 4 Y<br />
348 5 4 6 ST Y<br />
300 H 10S 30 55 3 6 5 Y Y Y Y Y 349 5 1 4 ST Y FF<br />
301 10 1 4 6 ST Y<br />
350 10 1 4 4 ST Y<br />
302 5 5 ST Y<br />
351 H 15S 30 Y 45 6 4 4 Y Y Y Y Y<br />
303 T 10 3 4 6 ST Y<br />
352 T 10 2 4 4 ST Y<br />
304 T 5 15 3 4 6 ST Y<br />
353 H 10P 15 60 5 4 Y Y Y Y<br />
305 10 1 ST Y<br />
354 3 4 4 Y<br />
306 T 10 2 4 4 Y<br />
355 H 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y Y F<br />
307 5 1<br />
ST Y<br />
358 3 3 4 ST ST Y<br />
308 10 1 4 ST Y FF 359 H 20S 40 Y 65 6 4 4 2 Y Y Y Y FF<br />
309 5 1 4 ST ST F 360 H 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y F<br />
310 5 10 2 4<br />
Y Y F 361 H 15S 25 Y 45 6 4 2 Y Y Y Y Y<br />
311 H 10P 20 55 5 3<br />
Y Y Y Y 362 H 20S 20 60 3 1 6 12 Y Y Y F<br />
312 8S 20 40 4 2 4 Y Y F 363 5 10 1 4 6 ST ST F<br />
313 10 1<br />
2 Y Y<br />
364 T 10 3 6 8 ST Y<br />
314 T 10 3 4 ST Y<br />
365 ST ST<br />
315 3 1 ST ST<br />
366 H 10S 20 40 5 Y Y Y F<br />
316 T 10 3 4 6 ST Y<br />
367 H 20P 40 Y 65 3 3 3 10 6 4 2 Y Y Y Y Y FF<br />
317 T 5 1 4 ST Y<br />
368 10 2 3 4 Y Y<br />
318 T 5 4 4 ST Y<br />
369 T 10 4 ST Y<br />
319 5 1 4 ST Y<br />
370 10 2 3 ST Y FF<br />
320 10 6 8 ST ST Y Y F 371 H 10S 25 60 3 3 7 4 Y Y Y Y Y Y F<br />
321 H 8S 20 45 3 4 Y Y F 372 T 15 2 4 ST Y<br />
322 5 1 4 ST Y FF 373 H 15S 20 Y 60 5 4 4 Y Y Y Y Y<br />
323 T 10 3 6 ST Y<br />
374 T 15 2 6 12 Y<br />
324 H 8P 15 40 3 6 8 Y Y Y Y Y FF 375 5 1 4 ST Y FF<br />
325 H 15S 30 50 3 5 3 4 2 Y Y Y Y Y Y 376<br />
326 H 15S 30 Y 50 1 4 2 Y Y Y Y<br />
������������<br />
��� ���� ���� ���� ��� �� �� �� ��� ���� ����� ��� �� �� �� �� ������ ������ ��� �� �� �� �� ���� ��������������������� �� �� ��� ���� ���� ������ ��� �� �� �� �� ������ �� �� �� �� �� ���� �� �� �� �� �� �� �� ��� ������ ����� ��� �� �� ������ ������ ��� �� �� ���� �� �� �� �� ��� ������ ���� ��� �� �� ������ ����� ��� �� �� ���� �� ���������� ����� ���������� ������ �������� � �� ��� ��� �� �� ���� ��� �� �� �� �� �� �� ����� ��� �� �� �� �� �� �� ����� ��� �� �� �� �� �� �� ��<br />
����<br />
���������������� ������� ������� �� �� �� �� �� �� �� �� �� ��� ���� �� �� �� �� �� �� �� �� �� �� ������ �� �� �� �� �� ���� �� �� ���� ������������������������������ ��� �� ��� ��� ������ ��������� ��� �� �� ��� ������ �������� ��� �� �� ��� ���� �� �� ��� ������<br />
��� �� ��� ���������� ����� ��� �� �� �������� ���� ��� �� �� ������ �� �� ��� ������ ������ ��� �� �� ������ �������� ��� �� �� ������ ��������� ��� �� �� ���� ��<br />
��� ������ ������ �� �� �������� ������� ������� ��� ���� �� �������<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 103
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Fixtures<br />
OWS<br />
Ontario POP Pick<br />
goLOCAL FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
377 5 1 4 4 ST Y<br />
423 10 2 4 ST Y<br />
378 H 20S 45 Y 65 3 3 7 8 2 Y Y Y Y 424 3 4<br />
FF<br />
379 T 3 3 6 8 ST Y<br />
425 H 10S 20 40 3 4 4<br />
Y Y Y Y Y F<br />
380 T 10 4 6 ST Y<br />
426 H 8S 15 40 5 1 6 12 Y Y Y F<br />
381 H 15S 30 Y 40 6 3 4 2 Y Y Y Y 427 H 15S 30 0 Y 40 7 6 6 2 Y Y Y Y<br />
382 H 15S 20 45 3 1 6 Y Y Y Y 428 H 20SS 40 0 Y 65 3 3 3 10<br />
3 6 Y Y Y Y F<br />
383 H 15S 25 Y 40 5 2 4 2 Y Y Y Y 429 5<br />
2 4 6 Y<br />
384 H 8P 15 40 3 3 2 4 Y Y Y Y FF 430 5<br />
1 4 4 Y<br />
385 H 20S 30 65 3 3 3 7 4 Y Y Y Y Y FF 431 31 H 15S 20 55 3 3 3 6 5 4 Y Y Y Y FF<br />
386 H 15S 30 40 3 3 6 3 8 Y Y Y Y 432<br />
H 20S 0S 25 55 3 3 6 4 4 Y Y Y Y Y Y<br />
387 H 15S 20 55 7 3 4 Y Y Y Y FF 433 33<br />
1 4 ST Y<br />
388 H 10P 15 40 3 8 4 4 Y Y Y Y F 434 H HH15 15S 20 45 3 1 6 Y Y Y Y<br />
389 H 15S 25 40 4 3 4 Y Y Y Y F 435 35 5 1 4 ST Y FF<br />
390 H 15P 25 Y 65 3 5 5 4 2 Y Y Y Y 436 5 25 3 6 12 ST ST F<br />
392 H 10S 25 Y 45 8 4 2 Y Y Y Y 4377 H 10S 25 Y 40 6 4 2 Y Y Y Y Y<br />
393 H 20P 25 65 3 3 3 6 6 2 Y Y Y Y Y FF 438<br />
H 20S 30 Y 55 3 3 9 5 6 2 Y Y Y Y Y F<br />
394 H 20S 40 Y 55 6 5 4 2 Y Y Y Y Y F 439 1 ST Y<br />
395 10 2 10 ST Y<br />
FF F 440 T 10 4 4 4 ST Y<br />
397 H 15S 30 Y 40 4 4 2 Y Y Y Y 441 10 3 4 6 ST Y FF<br />
398 H 20S 40 55 6 3 4 2 Y Y Y Y F 442 5 2 4 6 ST Y<br />
399 20 1 ST Y<br />
443 H 15P 30 Y 45 6 5 4 Y Y Y Y Y Y FF<br />
400 15S 20 40 2 4 Y Y Y Y FF 444 H 15S 25 Y 40 3 3 3 6 8 Y Y Y Y F<br />
401 8S 15 40 1 6 12 Y<br />
Y<br />
445 H 20S 30 60 3 3 9 8 2 Y Y Y Y Y<br />
402 H 10S 15 45 3 6 12 Y<br />
Y Y Y 446 T 10 1 6 8 Y<br />
403 10 4 4 SST<br />
ST ST<br />
447 5 1 6 8 ST Y<br />
404 H 15S 20 55 3 4 6 4<br />
Y Y Y Y 448 T 5 1 4 4 ST Y<br />
405 5 1 4<br />
ST Y FF 449 3 1 4 ST Y<br />
406 5 15 5 3<br />
3 4<br />
Y Y FF 450 T 5 4 4 Y<br />
407 H 20P 30 Y 45 3 7 5 4 2 Y Y Y Y F 451 5 1 4 4 ST Y<br />
408 H 15S 200 50 3 3 6 4 Y Y Y F 452 H 15P 20 65 7 2 Y Y Y Y Y Y FF<br />
409 5<br />
1 4 ST Y<br />
453 10P 15 40 4 1 4 Y Y Y<br />
410 10 1<br />
2 4 4 ST ST<br />
454 5 25 2 4 ST Y<br />
411 8P 15 40<br />
1 4 Y F 455 T 10 6 8 ST Y<br />
412 H 15P 25 Y 55 10 10 4 2 Y Y Y Y Y Y F 456 10S 30 40 7 5 4 Y Y Y Y<br />
413 3 2 ST Y<br />
457 H 10P 20 Y 55 3 7 4 6 2 Y Y Y Y Y Y F<br />
414 T 10 1 4 4 ST Y<br />
458 H 8S 20 45 2 2 4 6 Y F<br />
415 H 10P 20 40 2 6 Y F 459 H 20 30 Y 55 5 7 4 2 Y Y Y Y<br />
416 H 20S 25 Y 55 3 3 3 11 7 6 2 Y Y Y Y Y F 460 3 1 4 ST Y<br />
417 H 15P 40 55 3 3 10 5 6 Y Y Y Y Y Y 461 T 10 3 6 8 Y Y<br />
418 T 5 2 4 4 ST ST<br />
462 T 10 2 4 6 ST Y<br />
419 T 3 3 4 6 Y<br />
463 3 4 ST Y FF<br />
420 5S 3 ST ST Y F 464 5 1 ST Y<br />
421 5 1 ST Y F 465 H 15S 20 55 3 3 5 4 Y Y Y Y<br />
422 5 1 4 ST Y FF 466 1 4 ST Y FF<br />
104 Promotional Turn 9<br />
Participating Stores<br />
���������������������������������������������������������������������<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior E Banner<br />
Show Card<br />
Power ower Aisle Ais Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Promotio<br />
Fixtures Fixt<br />
OWS<br />
Ontario ario POP Pick<br />
goLOCAL AL FSI F Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
����������<br />
�� �� ���� ���� ��� ������ ��� �� �� �� �� ������ ������� ��� �� �� �� �� ���� ����� ��� �� �� �� �� �� �������������� �� ��� ���� ���� ���� ��� �� �� �� �� �������� ����� ��� �� �� �� �� ������ �� �� �� ���� �� ��� ���� ���� ���� ��� �� �� �� �� ������ ������ ��� �� �� �� �� ���� ���<br />
�� �� �� �� �� ��� ������� ���� ��� �� �� ������� ������ ��� �� �� ���� ���<br />
�� ���<br />
���� ���������� ��� ���� �� �� �������� ���� ���� �� �� ������ � �� ��� ��� �� ���� ��� �� �� �� �� �� ������� ��� �� �� �� �� �� �������� ��� �� �� �� �� �� ��<br />
����<br />
������������ ������� ���� �� ���� ���� ��� ���� �� �� �� �� �� �� ������ ��� ���� �� �� �� �� �� �� ���� ���� ����� �� ������ �������������������������� ��� �� �� �� ���� ������ ���� ������� ��� �� �� ������ ���� �� ��� ������� �� ����� ��� �� �� ���������� ����� ���� ������� ��� �� �� ������ �����<br />
����� ����� ��� �� �� ��������������������������������� ��� �� ���� ���� ��� �� �� �� �� ������ ������ ��� �� �� �� �� ���� ������� ��� �� �� �� �� ���� ����� ���� ������������ ���� ��
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
Participating Stores<br />
���������������������������������������������������������������������<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Fixtures<br />
OWS<br />
Ontario POP Pick<br />
goLOCAL FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle B/C<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. D Extenders BSM<br />
Exterior E Banner<br />
Show Card C<br />
Power ower Aisle Ais Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Promotio<br />
Fixtures Fixt<br />
OWS WS<br />
Ontario rio POP Pick Pic<br />
goLOCAL AL FSI F Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
467 H 10S 15 40 3 Y Y<br />
514 5 1<br />
ST Y<br />
468 T 15 3 4 ST Y Y<br />
515 ST ST FF<br />
469 5S 20 5 4 6 4 ST Y Y<br />
516 15 5 5<br />
ST Y Y<br />
470 H 15S 30 Y 55 6 6 4 2 Y Y Y Y FF 517 T 5 15 3<br />
ST Y<br />
471 10 3 10 ST Y<br />
518 H 10S 25 255 40 3 1 4 Y Y Y Y F<br />
472 10 1 4 ST Y<br />
519 5<br />
1 ST Y F<br />
473 5 1 4 ST Y<br />
520 T 3 4 4 ST Y<br />
474 5 2 4 ST Y<br />
521 H 10P 20<br />
45 3 1 4 Y Y Y Y FF<br />
475 10 1 ST Y<br />
522 22 10P 25 Y 55 5 4 4 2 Y Y Y Y<br />
476 1 4 ST Y<br />
523 523 H 20P 0P 45 Y 40 3 6 3 4 2 Y Y Y Y<br />
478 T 10 3 6 12 ST Y<br />
524 24 T<br />
2 6 12 ST Y FF<br />
479 3 1 ST Y<br />
526 52<br />
ST ST FF<br />
480 5 1 4 ST Y<br />
527 27 T 10 3 6 12 ST Y<br />
481 H 15P 25 45 5 3 4 Y Y Y Y Y 5288 HH15 H 15P 30 Y 40 6 2 Y Y Y Y Y Y F<br />
482 5 1 ST Y<br />
5299 T 5 15 3 6 12 ST Y<br />
483 10S 6 Y Y F 530<br />
T 10 3 6 8 ST Y<br />
484 5 15 3 4 4 Y Y F 531 T 3 4 ST Y F<br />
485 H 15P 20 Y 40 6 12 Y<br />
F 532 8S 2 20 3 Y Y Y Y Y Y FF<br />
486 10P 20 40 3 Y Y Y Y Y 533 10S 20 40 3 1 6 Y Y F<br />
487 5 1 4 ST Y<br />
F 534 H 10S 25 Y 40 6 4 4 Y Y Y Y F<br />
488 3 1 4 4 ST<br />
Y<br />
FF 535 5 1 ST ST<br />
489 10 3 10 ST Y<br />
536 H 15P 25 Y 40 10 7 4 2 Y Y Y Y<br />
490 H 20S 30 Y 55 5 3 4 Y Y Y Y F 537 10 2 4 ST Y<br />
491 H 15S 30 Y 50 4 7 4 2 Y Y Y Y 538 ST ST FF<br />
492 T 5 4 4 ST S Y F 539 T 5 15 2 4 Y Y F<br />
493 3 1 4 ST Y<br />
540 H 15S 20 55 3 5 4 Y Y Y Y FF<br />
494 H 15P 25 55 2 4<br />
Y Y Y Y Y F 541 5 1 4 4 ST Y<br />
495 H 15S 25 55 5 3 3 6 9 4<br />
Y Y Y Y Y Y 542 H 20P 30 Y 55 3 4 6 2 Y Y Y Y Y F<br />
496 T 3 2 6 8 ST Y<br />
543 T 10 1 4 4 ST Y<br />
497 H 15S 30 0 Y 50 4 6 2 Y Y Y Y 544 H 10S 20 60 3 3 6 7 4 2 Y Y Y Y<br />
498<br />
545 H 15S 40 Y 55 5 6 4 2 Y Y Y Y<br />
499 H 20P P 40 60 3 3 7 3 4 Y Y Y Y Y Y F 546 H 15S 30 40 5 7 4 2 Y Y Y Y Y F<br />
501 H 15S 25 45<br />
4 4 Y Y Y Y Y 547 ST Y F<br />
502 10 2 4 Y<br />
548 5 4 ST Y<br />
503 3 1<br />
549 H 20S 30 60 5 9 4 Y Y Y Y Y Y<br />
504 T 10 2 4 6 ST Y<br />
550 10 6 12 ST Y<br />
505 H 20P 30 55 3 3 3 6 Y Y Y Y Y F 551 10S 40 Y 40 6 8 4 2 Y Y Y Y<br />
506 5 4 ST Y FF 552 8S 15 40 3 3 Y Y FF<br />
507 T 5 15 2 6 12 ST Y FF 553 H 15P 25 55 3 6 8 Y Y Y Y F<br />
509 T 15 2 6 12 ST Y Y<br />
555 H 8S 30 40 6 4 2 Y Y Y Y F<br />
510 5 1 4 6 ST Y<br />
556 H 15P 20 Y 40 3 3 10 4 Y Y Y Y Y Y F<br />
511 H 10S 25 Y 45 4 5 4 2 Y Y Y Y Y Y F 557 5 1 4 ST Y<br />
512 2S 1 ST ST F 558 10 1 6 8 ST Y<br />
513 5 1<br />
����������<br />
�� ��� ���� ���� ��� ���� ��� �� �� �� �� �� �� ������ ����� ��� �� �� �� �� �� �� ���� ����� ��� �� �� �� �� �� �� �� �������������� �� ��� ���� ���� ���� ��� �� �� �� �� �������� ������ ��� �� �� �� �� ������ ���<br />
�� �� ���� �� ��� ���� ���� ���� ��� �� �� �� �� ���� ������ ��� �� �� �� �� �� ���<br />
�� �� �� �� �� ��� ������� ���� ��� �� �� ������� ������ ��� �� �� ���� ���<br />
�� ���<br />
����� ���������� ���� ���� �� �� �������� ���� ���� �� �� ������ � �� ��� ��� �� ���� ��� �� �� �� �� �� ������� ��� �� �� �� �� �� �������� ��� �� �� �� �� �� ��<br />
����<br />
������������ ������ ���� �� �� �� ���� ��� �� �� ���� �� �� �� �� �� ������ �� �� ���� �� �� �� �� �� �� �� ���� ���� �� ���� �� ��� ������ ������������������������� �� ��� ��� ��� �� �� �� ���� ����� �� ���� ��� ������ �� �� �� �� ������ ��� ����� �� ����� ��� ������ �� �� �� �� ��������� �� ���� ����� ������ ��� �� �� �������� ������� ��� �� �� ������ ������������ ����� ��� �� ���� ���� ��� �� �� �� �� ������ ������ ��� �� �� �� �� ���� ������� ��� �� �� �� �� �� ������������� ����� ���� ������������ �� ��� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 105
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle Backer Cards<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior Banner<br />
Show Card<br />
Power Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Fixtures<br />
Ontario Wine Superstars<br />
Ontario Wine POP Pick<br />
goLOCAL FSI Fixture<br />
OCB End Aisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
559 H 15S 20 40 6 3 4 Y Y Y Y<br />
560 T 5 1 ST Y<br />
561 T 5 ST Y<br />
562 T 1 4 ST Y<br />
563 H 10S 20 40 2 4 Y Y<br />
564 H 8S 20 40 3 3 3 4 6 Y Y Y F<br />
565 5 1 4 ST Y FF<br />
566 H 20P 30 Y 55 8 6 4 2 Y Y Y Y<br />
567 10 1 4 4 ST Y<br />
568 H 8P 20 60 10 Y Y Y Y Y FF<br />
569 H 15S 30 Y 40 6 6 4 2 Y Y Y Y F<br />
570 5 1 ST Y<br />
571 Y Y F<br />
572 H 10S 15 40 2 4 Y Y Y F<br />
573 H 10P 25 55 4 4 4 Y Y Y Y Y<br />
574 1 ST Y FF<br />
575 H 15S 25 Y 40 3 7 4 2 Y Y Y Y Y F<br />
576 T 10 2 6 ST Y FF<br />
577 5 1 4 ST Y FF F<br />
578 T 5 10 3 4 6 ST<br />
Y<br />
FF<br />
579 H 10S 25 45 6 4 4 2 Y Y Y Y Y Y<br />
580 H 15S 30 Y 40 4 4 Y Y Y Y Y Y Y<br />
581 T 5 3 4 4 ST Y Y<br />
582 T 5 3 6 8 ST Y<br />
583 5 1 4 4 ST<br />
ST<br />
584 H 15S 15 Y 40 3 3 3 4 2 Y Y Y Y F<br />
586 15S 20 40 3 5 3 6<br />
Y Y Y Y Y<br />
587 H 10S 25 Y 40 4 5 3<br />
Y Y Y Y<br />
588 5 1<br />
ST Y FF<br />
589 20 1 6<br />
Y Y FF<br />
590 H 20P 30 0 60 3 3<br />
5<br />
8 2 Y Y Y Y Y<br />
591 3<br />
1 4 ST Y<br />
593 H 15P 20 0 45<br />
45 2 5 4 Y Y Y Y F<br />
594 T 15 3 4 4 ST Y<br />
595 T 5 1 ST Y<br />
596 T 10 2 4 6 ST Y<br />
597 1 ST Y F<br />
598 ST ST FF<br />
599 T 15 2 4 6 ST Y<br />
601 H 15S 30 55 3 7 4 2 Y Y Y Y F<br />
602 H 15S 25 40 3 2 1 6 8 Y Y Y Y Y<br />
603 10 1 6 8 ST Y<br />
604 3 1 ST Y FF<br />
605 H 15S 30 Y 40 6 7 4 2 Y Y Y Y<br />
106 Promotional Turn 9<br />
Participating Stores<br />
���������������������������������������������������������������������<br />
Store #<br />
Banner Insert<br />
Sold End Aisle<br />
End Aisle Backer Cards<br />
Pod Program<br />
Regular Extenders<br />
Disc. Extenders Spirits<br />
Disc. Extenders Wine<br />
Disc. Extenders BSM<br />
Exterior E Banner<br />
Show S Card<br />
Power wer Aisle Banner<br />
Perimeter Banner<br />
Special Promotions<br />
Promot<br />
Fixtures Fixtur<br />
Ontario Wine Superstars Su<br />
Ontario ntario Wine POP Pick Pic<br />
goLOCAL L FSI FS Fixture<br />
OCB End dAAisle<br />
Mini Thematic<br />
Featured Gift<br />
PS Beer Program<br />
Language (FLS)<br />
606 3 1 ST S Y<br />
607<br />
608<br />
5 1<br />
ST Y<br />
609 H 15S 25 Y 50 6 4 4 2 Y Y Y Y<br />
610<br />
611<br />
3 1 4 ST Y<br />
612 T 15<br />
3 6 12 ST Y<br />
613 5<br />
1 ST Y<br />
614 4 10S<br />
2 Y Y F<br />
615<br />
1 ST Y<br />
616 6 H 10S<br />
15<br />
40 4 3 4 7 4 Y Y Y Y<br />
617<br />
H 15S<br />
25<br />
55 5 6 4 2 Y Y Y Y<br />
618 8 H 10S<br />
225<br />
40 3 4 Y Y<br />
619 H<br />
20S<br />
40 Y 65 3 1 4 2 Y Y Y Y Y Y F<br />
621 10 1 Y Y<br />
622<br />
5 1 ST Y<br />
623 H 20P 25 Y 55 3 3 6 4 4 2 Y Y Y Y Y Y<br />
624 H 20P 45 Y 55 3 4 6 2 Y Y Y Y Y Y FF<br />
626 3 5 1 ST Y<br />
627 H 15S 30 Y 45 6 5 4 2 Y Y Y Y Y F<br />
629 H 15S 25 45 3 3 3 9 4 2 Y Y Y Y<br />
630 H 20P 45 Y 55 3 3 3 8 6 4 2 Y Y Y Y Y Y<br />
631 H 20S 40 50 4 6 2 Y Y Y Y Y F<br />
632 H 20S 50 Y 65 3 6 4 4 2 Y Y Y Y<br />
634 H 15S 30 Y 45 7 4 4 2 Y Y Y Y<br />
635 10S 30 40 10 4 4 Y Y Y Y<br />
636 6S 3S 3S ST Y F<br />
637 13S 2S 3 4 Y Y F<br />
638 10S 20 40 6 2 4 Y Y Y Y FF<br />
639 9S ST Y F<br />
641 H 20S 40 Y 55 6 6 2 Y Y Y Y<br />
642 5 15 4S 7 6 Y Y F<br />
643 H 10S 20 Y 40 6 7 3 2 Y Y Y Y FF<br />
644 8S 15 40 4 4 4 Y Y Y Y<br />
677 8S Y Y F<br />
694 H 10S 25 Y 40 6 5 4 2 Y Y Y Y FF<br />
697 2S ST ST F<br />
698 H 15S 30 Y 40 2 4 2 Y Y Y Y F<br />
700 H 20S 30 Y 50 3 3 3 4 2 Y Y Y Y Y F<br />
702 H 15P 25 40 3 4 4 2 Y Y Y Y Y<br />
703 H 20S 40 Y 55 3 3 3 8 3 4 2 Y Y Y Y F<br />
771 H 15P 30 55 5 4 Y Y Y Y Y<br />
776 H 20S 40 Y 65 3 3 6 7 4 Y Y Y Y Y<br />
������������<br />
�� ��� ���� ���� ���� ��� �� �� �� �� �������� ����� ��� �� �� �� �� ������ ����� ��� �� �� �� �� ���� �������������� �� ��� ���� ���� ���� ��� �� �� �� �� ������ ������ ��� �� �� �� �� ���� ���<br />
�� �� �� ���� �� ���� ���� ���� ��� �� �� ������ ������ ��� �� �� ���� ���<br />
�� ���� �� ��� ��������� ��� ��� �� �� ��������� ���� ��� �� �� ������� ���<br />
�� ���� �� ��� ��������� ���� ���� �� �� �������� ����� ���� �� �� ������ � �� ��� �� �� ���� ��� �� �� �� �� ������ ��� �� �� �� �� �������� ��� �� �� �� �� ���<br />
��� �� ���� �� �� �� ����������� �� �� �� ������ �� �� �� �� ��� ����<br />
���������� ���� �� �� �� ���� ���� �� �� ���� �� �� �� �� �� �� ������ �� �� ���� �� �� �� �� �� �� �� ����� �� �� �� ������ ���<br />
��� �������� ����� ��� �� �� �������� ��������� ��� �� �� ������ ���<br />
�� ���� �� ��� ���������� ������ ��� �� �� �������� ������� ��� �� �� ������ � ������ ��<br />
����� ���� ���� ������ ��� �� �� ������ �������� ��� �� �� ������ ��������� ��� �� �� ������ ������� ���������� �� �� �� ����
Sold Space Pr PPrograms<br />
Display play ay Programs - Support Programs<br />
An electronic version v (MS Excel format) of these<br />
worksheets<br />
workshee is available on the Sales & <strong>Marketing</strong><br />
Portal ortal Site. Sit<br />
Follow the “quick link” published each<br />
week wee at a the top of the Sales & <strong>Marketing</strong> Newsletter.<br />
The T Electronic version of the worksheets includes:<br />
�� Retail Price (as of publication date)<br />
�� Agent Names<br />
����������� ��<br />
��<br />
The products participating in the Hero Display, the<br />
Pod Program and the sold End Aisles are included in<br />
the ����������������������������������������� Table.
Display Programs – Participating <strong>Product</strong>s<br />
Case<br />
Support po<br />
Location <strong>LCBO</strong># Conversion# Description Size (mL) Programs ograms ra<br />
HD<br />
308007<br />
308015<br />
Menage A Trois Red<br />
Menage A Trois White<br />
750<br />
750<br />
LTOO<br />
LTO<br />
1<br />
58438<br />
219808<br />
Jackson-Triggs Sauv Blanc Black Series VQA<br />
Gabbiano Chianti Classico Docg<br />
750<br />
750 50<br />
BAM<br />
LTO<br />
170142 Zonin Ripasso Valpolicella Superiore Doc 750 LTO<br />
2 504241 Henry Of Pelham Cabernet/Merlot VQA 750 LTO, LT FSI<br />
610683 Mcwilliams Hanwood Estate Shiraz 750<br />
LTO<br />
69914 Latour Pinot Noir 750 7<br />
LTO<br />
3 226860 Wolf Blass Yellow Label Chardonnay 750 7<br />
LTO<br />
582825 Family Series Chardonnay VQA 750 LTO<br />
1206 Bacardi Gold Rum 750<br />
4 85811 Bacardi Gold Rum 1750 BAM<br />
216812 Bacardi Gold Rum 1140 LTO<br />
2691 Tanqueray Dry Gin 750 BAM<br />
5 96263 Tanqueray Dry Gin<br />
1750<br />
216721 Tanqueray Dry Gin<br />
1140 Necktag<br />
278119 Santa Carolina Cabernet Sauvignon Sau Reserva 1500 LTO<br />
6 589010 Mezzacorona acorona Pinot Grigio G Trentino Doc 1500 LTO<br />
669465 French Cross Pinot Grigio Cask 4000<br />
LTO, Wine<br />
Fridge<br />
13607 Baileys Ba Caramel Irish Cream Liquor 750 Value Add<br />
7 236513 Baileys Hazelnut H Flavour Cream Liquor 750 Value Add<br />
285262 Baileys Biscotti Cream Liqueur 750<br />
95315 Wiser's Wis Small Batch Whisky 750 BAM<br />
8 207613 3<br />
Jameson Irish Whiskey 1140 LTO<br />
292243 3<br />
Wiser's Spiced Vanilla Canadian Whisky 750 LTO<br />
285585 2855<br />
Masi Valpolicella Doc 750 BAM<br />
9 399410 41<br />
Jackson-Triggs Sauvignon Blanc 750 LTO<br />
523431<br />
Robert Mondavi Woodbridge Pinot Grigio 750 LTO<br />
100<br />
259432 2594<br />
437772 77<br />
Belvedere Pure Vodka<br />
Belvedere Vodka<br />
1750<br />
750<br />
BAM<br />
BAM<br />
221499 2<br />
����������������������� 1500 LTO<br />
11 275099 Jackson-Triggs Vidal 4000 LTO, FSI<br />
566133 Wyndham Estate Bin 555 Shiraz 1500 LTO<br />
269985 Illuminati Riparosso Montepulciano D'Abruzzo DOC 750 LTO<br />
12 307975 Cupcake Cabernet Sauvignon 750 LTO<br />
383711 Jackson-Triggs Merlot 750 LTO<br />
�������� ������ ��� �� ��� �� �� �� �� �� �� ���� ��� �� �� �� �� �� �� �����<br />
�� �� �� �� ����� �� �� ���<br />
�� �� �� �� �� �� �������<br />
��� �� ���� �������� ���� ����� �� �� �� ������<br />
�� ���� ��<br />
108 Promotional Turn 9
Display Programs – Participating <strong>Product</strong>s<br />
Continued<br />
Case<br />
Support Su<br />
Location <strong>LCBO</strong># Conversion# Description Size (mL) Programs Progr ro<br />
222349 St. Remy A La Creme 750 LTO L<br />
13 281378 Forty Creek Cream Liquor 750 BAM<br />
605857 Amarula Cream 1140 LTOO<br />
4606 Vodka Mudshake - French Vanilla 4 x 270 LTO L<br />
14 29827 Smirnoff Ice Light 4 Pk-B 4 x 330 33<br />
LTO<br />
569400 Mott's Clamato Caesar Extra Spicy 4 x 355 LTO<br />
15<br />
16<br />
17<br />
18<br />
19<br />
20<br />
158303 Copper Moon Pinot Grigio 750 LTO<br />
185249 Mirassou Pinot Noir 750 7<br />
LTO<br />
620773 Masi Masianco Pinot Grigio & Verduzzo rduzzo Igt<br />
750<br />
BAM, Wine<br />
Fridge, FSI<br />
144857 Konzelmann Shiraz Barrel Aged VQA<br />
750 LTO<br />
195511 Chateau Des Charmes Pinot not Noir VQA<br />
750 BAM<br />
522730 Strewn Chardonnay y Barrel Aged VQA<br />
750 LTO<br />
395228 Henry of Pelham Select elect Late Harvest H Vidal VQA* 375<br />
1925 Courvoisier VS<br />
750<br />
9902 Courvoisier er VSOP V<br />
750 LTO<br />
423442 Courvoisier urvoisier rvoisier VS<br />
375<br />
4762 Spumante Bambino White Wh<br />
1500 BAM<br />
216887 Freixenet Carta Nevada Nev Sparkling 750 LTO<br />
237891 Santa nta Julia Uno Extra Brut Sparkling 4 x 187 LTO<br />
283911 Captain Morgan Mo Silver Spiced Rum 750 Value Add<br />
283929 Captain ap Morgan Black Spiced Rum 750 LTO<br />
280081 Steam Ste Whistle Premium Pilsner 6 x 355<br />
5476466 Steam Whistle Premium Pilsner 6 x 341 Contest<br />
�� �� ��� ���� �� �� �� �� ��� �� �������� ������ ��� ��� �� �� �� �� ����<br />
�� � �� �� �� �� �� �� �� �� �� ���� ���� ���� �� �� �� �� ������<br />
*If stores carry y this is brand, merchandise merchand this sku on the shelf.<br />
FSI = <strong>Product</strong> is featured featur in the Free Standing Insert.<br />
LTO = Limited Time Offer Offe<br />
ST= T= Shelf Shelf Talker Talk<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 109<br />
VA = Value Added<br />
BAM = Bonus AIR MILES® Reward Miles<br />
BBAM = Bundled Bonus AIR MILES® Reward Miles
Extender<br />
Location <strong>LCBO</strong># Description<br />
Size<br />
(mL)<br />
110 Promotional Turn 9<br />
Support<br />
Programs Agent<br />
# of Extenders<br />
40 45 50 55 60 6 65<br />
R1 Vodka A 212282 Luksusowa Vodka 1140 LTO PMA Canada Ltd. Y Y<br />
R2 Vodka B 600163 Tanqueray No. Ten Gin 750 LTO Diageo Canada Inc. Y Y Y Y Y<br />
R3 Vodka C 110056 Absolut Vodka 750 LTO<br />
Corby Distilleries<br />
Limited<br />
Y Y Y Y Y Y<br />
R4 Vodka D 67 Smirnoff Vodka 750 LTO Diageo Canada nada Inc. Y Y Y Y Y Y<br />
R5 Vodka E 225250 Stolichnaya Vodka 1140 LTO<br />
Corby by Distilleries<br />
Limited mite<br />
Y Y Y Y Y Y<br />
R6 Rum A 273508 Bacardi Anejo 750 LTO Bacardi acardi Canada Inc.<br />
Y<br />
R7 Rum B 398552 Bacardi Limon 750 Value Add Bacardi Bacard Canada Canad Inc. Y Y Y Y Y<br />
R8 Rum C 216838 Bacardi Superior 1140 Value alue Add Bacardi<br />
Canada C Inc. Y Y Y Y Y Y<br />
R9 Rum D 312959 Ketel One 1750 750 LTO Diageo Di Canada Inc. Y Y Y Y Y Y<br />
R10 Rum E 212290 Mount Gay Eclipse 1140 BAM<br />
R11 Canadian<br />
Whisky A<br />
R12 Canadian<br />
Whisky B<br />
R13 Canadian<br />
Whisky C<br />
R14 Canadian<br />
Whisky D<br />
R15 Canadian<br />
Whisky E<br />
Select Wine<br />
Merchants Inc.<br />
Y Y Y Y Y Y<br />
311977 Canadian Club Reserve erve 750 LTO Beam Global Canada Y Y<br />
215871<br />
605733<br />
Gibson's Finest Fines 12 Year<br />
Old<br />
Forty ty Creek eek Barrel Select Sele Select<br />
Whisky<br />
1140 114 BAM PMA Canada Ltd. Y Y Y Y Y<br />
1140 Value Add<br />
Forty Creek Distillery<br />
Ltd<br />
Y Y Y Y Y Y<br />
1487 Crown Royal<br />
750 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />
276618 76618 Crown Royal Roya Roy Black 1140 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />
R16 Scotch h A 74393 Baileys Bailey Irish Cream 375<br />
FEM 1,<br />
Value Add<br />
Diageo Canada Inc. Y Y Y Y Y Y<br />
R17 Scotch B 311936 1936 Canadian Club Classic 1140 LTO Beam Global Canada Y Y Y Y Y Y<br />
R188 Gin n A 316844 31 3<br />
R19 Liqueurs ueurs<br />
A 605048<br />
Bombay Sapphire<br />
London Dry<br />
Patron Xo Cafe Tequila<br />
Liqueur<br />
750 BAM Bacardi Canada Inc. Y Y Y Y Y Y<br />
750 LTO<br />
R20 Liqueurs B 600981 Hpnotiq Liquor 750 LTO<br />
Select Wine<br />
Merchants Inc.<br />
Diamond Estates<br />
Wines & Spirits<br />
Y Y Y Y<br />
Y Y Y Y Y Y<br />
R21 Liqueurs C 169441 Frangelico 750 BAM PMA Canada Ltd. Y Y Y Y Y Y<br />
R22 Liqueurs D 12195 Grand Marnier 375<br />
FEM 3,<br />
LTO<br />
Shelf Extenders<br />
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.<br />
���������������<br />
��� �� ��� ��� �� ��� �� �� ���<br />
��� ��� ���� �� ��� �� ���� �� �� �� ���<br />
���<br />
�������<br />
��� ���<br />
�� �� �� ��� �� �� ���� ��� ���� �� �� ��� ��� �� ��� ��� ���� ���� �� ��� �� ��� �� �� ���<br />
Diageo Canada Inc. Y Y Y Y Y Y
Shelf Extenders<br />
Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.<br />
Extender<br />
Location <strong>LCBO</strong># Description<br />
R23 Brandy A 215988<br />
Luxardo Amaretto Di<br />
Saschira<br />
Size<br />
(mL)<br />
Support<br />
Programs Agent<br />
750 LTO<br />
R24 Brandy B 557108 St Remy XO Brandy 750 LTO<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 111<br />
Vanrick Corporation<br />
Limited<br />
Select Wine<br />
Merchants Inc.<br />
# of Extenders<br />
40 45 50 55 555<br />
60 65<br />
Y<br />
Y Y Y Y Y Y<br />
R25 Tequila A 113241 Cazadores Anejo Tequila 750 LTO Bacardi Canada da Inc. Y Y Y Y<br />
R26 Ontario<br />
Blend A<br />
58677<br />
XOXO Pinot Grigio/<br />
Chardonnay<br />
750 LTO Andrew Peller Limited Y Y Y Y Y Y<br />
R27 Ontario<br />
Blend B<br />
135970<br />
Pelee Island<br />
Gewurztraminer<br />
750 LTO Pelee Island Winery Y Y Y Y Y Y<br />
R28 Ontario<br />
Peller Limited Y Y<br />
Pelee e Island Winery<br />
Blend C<br />
192492<br />
Flourish Riesling Vidal<br />
VQA<br />
750 LTO<br />
Constellation llation Brands Bran Bra<br />
Inc.<br />
Y Y Y Y Y Y<br />
R29<br />
Ontario Non-<br />
VQA A<br />
590109<br />
Strewn Cabernet/Merlot<br />
VQA<br />
750 LTO Dionysus Dionysu Wines Y Y Y Y Y<br />
R30<br />
Ontario Non-<br />
VQA B<br />
637710 Jackson-Triggs Shiraz 750 LTO TO<br />
Constellation Cons ns Brands<br />
Inc.<br />
Y Y Y Y Y Y<br />
R31<br />
Ontario Non-<br />
218644<br />
VQA C<br />
Santa Rita 120 Cabernet et t<br />
750 LTO TO Mark Anthony Brands Y Y Y Y Y Y<br />
Sauvignon<br />
R32<br />
Ontario Non-<br />
VQA D<br />
58628<br />
Family Series Cabernet<br />
Merlot VQA<br />
750 BAM Andrew Peller Limited Y Y Y Y Y Y<br />
R33 Ontario<br />
VQA A<br />
260364 Megalomaniac<br />
abernet<br />
750<br />
aniac<br />
Homegrown grown rown Red VQA<br />
750 75 7 LTO, FSI<br />
Vin Vino Wine<br />
Merchants<br />
Y Y Y<br />
R34<br />
Ontario VQA<br />
624544<br />
B<br />
Yellow ellow low Tail Shiraz Sh<br />
750 LTO The Kirkwood Group Y Y Y Y<br />
R35<br />
R36<br />
R37<br />
R38<br />
Australia/<br />
New<br />
Zealand A<br />
Australia/<br />
New<br />
Zealand d B<br />
Australia/ tralia/ ralia/<br />
New ew<br />
Zealand C<br />
Australia/ ustralia/<br />
New<br />
Zealand D<br />
219147 147 47<br />
218826 218<br />
110486 10<br />
R39 39 USA A<br />
392225<br />
R40 USA B 56366<br />
R41 Chile A 262717<br />
R42 Chile B 587956<br />
R43 France<br />
Blend A<br />
Hardys The Gamble Gamb<br />
Chardonnay ardonnay Pinot Pin Pi Gris<br />
Thorn-Clarke Thorn-Cla Thorn-C Terra<br />
Barossa Baross Merlot<br />
Wyndham W Estate Bin 444<br />
Cabernet Sauvignon<br />
750 LTO<br />
750 LTO<br />
750 LTO<br />
Constellation Brands<br />
Inc.<br />
S. Schiralli Agencies<br />
Ltd.,<br />
Corby Distilleries<br />
Limited<br />
Y Y Y<br />
Y Y Y Y<br />
Y Y Y Y Y Y<br />
145367 14 Lindemans Bin 50 Shiraz 750 LTO Treasury Wine Estates Y Y Y Y Y Y<br />
������ ��� �� �� �� ��� �� �� �� ������� ��� ���� ��� �� ��� ��� �� ����<br />
�� ��� �� �� ���<br />
���<br />
����<br />
����� ������ ��� �� ��� �� ��� �� �� �� �� �� ��� ��� �� ���� �� ���� �� �� �� �� �� ��� ��� ���� ���� �� ��� �� ���� �� ��� ��<br />
Robert Mondavi Private<br />
Selection Cab/Sav<br />
Sterling Vintner's<br />
Cabernet Sauvignon<br />
Errazuriz Estate<br />
Cabernet Sauvignon<br />
Trius Cabernet<br />
Sauvignon VQA<br />
750 LTO<br />
Constellation Brands<br />
Inc.<br />
Y Y Y Y Y Y<br />
750 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />
750 LTO<br />
242909 Jaffelin Pouilly-Fuisse 750 LTO<br />
Philippe Dandurand<br />
Wines Ltd.<br />
Y Y Y Y<br />
750 LTO Andrew Peller Limited Y Y Y Y Y Y<br />
Authentic Wine &<br />
Spirits Merchants<br />
Y
Extender<br />
Location <strong>LCBO</strong># Description<br />
R44 France<br />
Blend B<br />
99218<br />
Cavit Collection Pinot<br />
Grigio Delle Venez Igt<br />
R45 France<br />
South A<br />
581645<br />
Louis Bernard Cotes Du<br />
Rhone Red<br />
R46 France<br />
South B<br />
268037<br />
D'Oh Piemonte Doc<br />
Dolcetto<br />
R47<br />
R48<br />
R49<br />
France<br />
Bordeaux/<br />
Burgundy A<br />
Italy Central<br />
A<br />
Italy Central<br />
B<br />
Size<br />
(mL)<br />
112 Promotional Turn 9<br />
Support<br />
Programs Agent<br />
750 LTO<br />
750 BAM<br />
750 LTO<br />
Noble Estates Wines<br />
& Spirits<br />
Authentic Wine &<br />
Spirits Merchants<br />
Shelf Extenders<br />
Continued<br />
# of Extenders e<br />
40 45 50 55 60 6 65<br />
Y Y Y Y Y Y<br />
Y Y<br />
Joseph Cipelli Wines es<br />
Y Y Y Y Y Y<br />
& Spirits<br />
44032 Calvet Reserve Red 750 BAM Mark Anthony ony Brands<br />
Y Y Y<br />
266684<br />
R50 Italy North A 269589<br />
Zonin Amarone Della<br />
Valpolicella Doc<br />
134999 Si Soave - Doc 750 LTO<br />
Rocca Delle Macie<br />
Chianti Vernaiolo Docg<br />
750 LTO Imprese ese Inc. I<br />
Y Y<br />
750 LTO<br />
R51 Italy North B 78048 Voga-Quattro 750 LTO<br />
R52 Southern<br />
Europe A<br />
R53 Southern<br />
Europe B<br />
282186<br />
269654<br />
Domaine Ehrhart-Pfohl<br />
Riesling<br />
Estate Hatzimichalis s<br />
Chardonnay<br />
750 LTO TO<br />
Wine ine Lovers Agency Agenc<br />
Inc.<br />
Noble Estates E Wines<br />
& Spirits Sp S<br />
Wine Lovers Lo Agency<br />
Inc.<br />
Eurovintage<br />
International Inc<br />
Y Y Y Y Y Y<br />
Y Y Y Y Y<br />
Y Y Y Y Y Y<br />
750 LTO Dionysus Wines Y Y Y<br />
R54 Germany A 336529 Black Tower Rivaner 1500 LTO Charton Hobbs Inc Y Y Y Y Y Y<br />
R55 Sparkling A 582841<br />
Family Series Baco Noir<br />
VQA<br />
750 BAM Andrew Peller Limited Y Y Y<br />
R56 Sparkling B 229799<br />
The Beachhouse<br />
Sparkling White<br />
750 LTO Dionysus Wines Y Y Y Y Y Y<br />
R57 Ontario<br />
Series Baco Bac Noir<br />
The he Beachhouse<br />
Beachhous<br />
Sparkling White<br />
Beer A<br />
86439 439 Waterloo Dark Dar<br />
473 LTO The Brick Brewing Co. Y Y<br />
R58<br />
Ontario Beer er<br />
296558 655<br />
B<br />
Moosehead Moosehea Moosehe Cracked<br />
Canoe<br />
473 LTO<br />
The Premium Beer<br />
Company Inc.<br />
Y Y Y Y Y Y<br />
R59 Beer er r 1 286575 Cameron's Ca Cream Ale<br />
6 x<br />
341<br />
LTO<br />
Cameron's Brewing<br />
Company<br />
R60 60 Beer Bee 2 12047 1204 1 Newcastle Brown Ale 500 LTO Molson Coors Canada Y Y Y Y Y Y<br />
R61 Beer 3<br />
699389<br />
Magners Original Irish<br />
Cider<br />
R62 Beer 4 140509 James Ready 5.5<br />
R63 Party Zone 1 178343<br />
R64 Party Zone 2 157859<br />
���� �� ��� ���� ���� �� �� ���������� ��� ������ �� �� �� �� �� �� ��� �� �� �� �� ���<br />
���� �� �� ���<br />
���<br />
�� ����� ������ ������ �� �� �� �� ��� ��� ���� ��� ���� �� ���� ��� ��� ��� ���� ���� �� ��� �� ��� �� �� ����<br />
Smirnoff Classic Caesar<br />
4 Pk-B<br />
Caramilk Cream Cooler<br />
4 Pk-B<br />
500 LTO<br />
6 x<br />
473<br />
BAM<br />
The Premium Beer<br />
Company Inc.<br />
The Premium Beer<br />
Company Inc.<br />
Y<br />
Y<br />
Y Y Y Y Y Y<br />
Y Y Y Y Y Y<br />
1320 LTO Diageo Canada Inc. Y Y Y Y Y Y<br />
1080 LTO Churchill Cellars Ltd. Y Y Y Y Y Y<br />
R65 Party Zone 3 112938 Bacardi Classic Mojito 750 LTO Bacardi Canada Inc. Y Y Y Y Y Y
Shelf Extenders<br />
Continued<br />
Community Shelf Extenders<br />
Location <strong>LCBO</strong># Description<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 113<br />
Size<br />
(mL)<br />
Support<br />
Program Agent<br />
C1: Community Extender 1 240143 Lamb's White Rum 1140 Value Add Ad<br />
C2: Community Extender 2 108357 Carolans Irish Cream 750 LTO<br />
C3: Community Extender 3 621110 Jackson-Triggs Pinot Grigio 750 LTO<br />
C4: Community Extender 4 250480 Zonin Prosecco Brut 1821 Doc Do<br />
C5: Community Extender 5 226514 Bear Flag Smooth Red ed Blend 750 Value V Add<br />
C6: Community Extender 6 200436<br />
Appleton Estate e Reserve<br />
Jamaica Rumm<br />
3 x<br />
200 0<br />
C7: Community Extender 7 518688 Sour Puss uss ss Apple Liquor 750 LTO<br />
C8: Community Extender 8 8805<br />
Forty orty rty Creek Barrel Select Selec S<br />
Whisky<br />
Corby y Distilleries Distiller<br />
Limited mite<br />
Corby orby Distilleries D<br />
Limited<br />
Constellation<br />
Brands Inc.<br />
LTO Imprese Inc.<br />
E&J Gallo Winery<br />
Canada Ltd.<br />
750 7 LTO PMA Canada Ltd.<br />
1750 BAM<br />
C9: Community Extender 9 248484 484 The Underdog Underdo Wine W Red VQA 750 LTO<br />
C10: Community Extender 10 566174 56<br />
Warre's rre's Otima Ot 10 Year Old<br />
Port<br />
Corby Distilleries<br />
Limited<br />
Forty Creek<br />
Distillery Ltd<br />
Mark Anthony<br />
Brands<br />
500 LTO Dionysus Wines<br />
������� ��� ���� ��� ��� �� ���� ��������� ��� ���� ���� �� �� �����
Discovery Shelf Extenders<br />
Location <strong>LCBO</strong># Description<br />
D1: Discovery Wines 1 565713<br />
Green Shelf Extender ender nder<br />
Reif Estate Cabernet/Merlot<br />
VQA<br />
114 Promotional Turn 9<br />
Discovery & Green Extenders<br />
Size<br />
(mL)<br />
Support<br />
Program Agent<br />
750 LTO Reif eif Estate Es Winery<br />
D2: Discovery Wines 2 611780 Pasqua Merlot Delle Venzie 1500 LTO Charton harton Hobbs Hobb Inc<br />
D3: Discovery Wines 3 269829<br />
Grant Burge Summers<br />
Chardonnay<br />
D4: Discovery BSM 1 255091 Muskoka Cream Ale<br />
750 BAM<br />
6 x<br />
355<br />
LTO<br />
Trialto lto Wine Wi W Group<br />
Ltd.<br />
Lakes Lak Of Muskoka<br />
Cottage Brewery<br />
D5: Discovery BSM 2 279539 Seagram Cider 473 47 LTO The Brick Brewing Co.<br />
D6: Discovery BSM 3 312637<br />
Mike's Hard Winter Black ack ck<br />
Berry<br />
D7: Discovery Spirits 1 258582 Aberlour Highland and Malt 10 Yr Y 750 LTO<br />
D8: Discovery Spirits 2 114967 Finlandia a Vodka dk<br />
1750 BAM<br />
1320 20 LTO Mark Anthony Brands<br />
Corby Distilleries<br />
Limited<br />
Brown Forman<br />
Canada<br />
D9: Discovery Spirits 3 260869 Sobieski obieski ieski Vodka 1.14<br />
1140 BAM Charton Hobbs Inc<br />
Location <strong>LCBO</strong># Description<br />
G1: Green Extender xtender tender 668954<br />
Banrock Station Unwooded<br />
Chardonnay Carton<br />
Size<br />
(mL)<br />
1000 BAM<br />
Support<br />
Program Agent<br />
Constellation Brands<br />
Inc.<br />
��� �� �� �������� ��� �� �� ���������� ��� �� ����<br />
��� ��� ��� �� �� �� ��
IMAGE Shelf Talkers<br />
<strong>LCBO</strong># Description Size (mL) Agent<br />
32029 ������������������� 500 Bruce Ashley Group<br />
86421 Oggi Primitivo Puglia Igt 750 The Case For Wine<br />
107169 Raynal Napoleon VSOP 750 PMA Canada Ltd.<br />
107904 George Wyndham Founder's Reserve Shiraz 750 Corby Distilleries ries es Limited L<br />
142083 Palm Amber Beer 6 x 330 McClelland d Premium Imports<br />
143743 Bodegas Castano La Casona Mona 750 John Hanna anna & Sons Limited<br />
170019 35 South Cabernet Sauvignon Reserva 750 Philippe ippe pe Dandurand Wines Wine Ltd.<br />
186510 Corona Extra 6 x 330 Molson Coors Canada<br />
201715 Erdinger Weissbier 500 McClelland Premium Premiu Prem Imports<br />
201723 Erdinger Dunkel 500 McClelland Premium Pre Imports<br />
209064 Absolut Elyx 750 50 Corby Distilleries Disti Distill Limited<br />
213983 Cave Spring Blanc De Blanc Brut VQA 750 50 Cave Spring Sp Cellars Ltd.<br />
222315 Muskoka Double Chocolate Cranberry Stout 750 Lakes Of Muskoka Cottage Brewery<br />
230474 ���������������������������������� 750 Corby C Distilleries Limited<br />
249102 Belvedere Red Special Edition 750 Charton Hobbs Inc<br />
250266 Girls' Night Out Darkberry Duet 1500 Colio Estate Wines<br />
256107 Rickard's Taster Pack 4 x 473 Molson Coors Canada<br />
278689 Brancott Letter Series B Sauvignon on Blanc anc<br />
750 Corby Distilleries Limited<br />
279331 McGuinness Ice Storm Raspberry erry<br />
750 Corby Distilleries Limited<br />
291278 Johnnie Walker Gold Reserve rve<br />
750 Diageo Canada Inc.<br />
307330 Samuel Adams Boston Lager<br />
6 x 355 The Premium Beer Company Inc.<br />
312850 Mill Street Cobblestone one Stout S<br />
500 Trillium Beverage Inc.<br />
314997 Mill Street Celebrarion rarion arion Sampler Sam Sampler<br />
2173 Trillium Beverage Inc.<br />
335901 The Glenlivet 18 Year ar Old Single Malt M<br />
750 Corby Distilleries Limited<br />
582205 Chivas Regal egal 18 Year Old<br />
750 Corby Distilleries Limited<br />
603191 Leyenda da a Del Milagro Tequila Reposado 750 PMA Canada Ltd.<br />
612119 Erdinger dinger Bavaria Gift Pac PPack<br />
2 x 500 McClelland Premium Imports<br />
676015 ������� ������������� ���� ����� ���<br />
330 McCelland Premium Imports<br />
676106 Stiegl Bier<br />
500 McClelland Premium Imports<br />
698548 488 Fruli Strawberry Strawberr Straw Beer 250 McClelland Premium Imports<br />
911396 1396 Moosehead<br />
Moosehea<br />
Lager 6 x 341 The Premium Beer Company Inc.<br />
�� �� ���� ��� ��� ����� �� �� ���� �� �� ���� �� � ��� �� �� ����������� �� ��� �� �� �� �� ���� ���� �� �� �� ����<br />
�� ��� �� �� ����<br />
�� �<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 115
116 Promotional Turn 9<br />
Limited Time Offers<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) LTO Display Program ogram ra<br />
67 Smirnoff Vodka 750 $1.00 Extenderr<br />
414 Pama Pomegranate Liquor 750 $5.00<br />
1487 Crown Royal 750 $2.00 Extender xtender tend<br />
4101 Remy Martin VSOP 750 $10.00 Wine Fridge Fridg<br />
4606 Vodka Mudshake - French Vanilla 4 x 270 $1.00 0 End Aisle Ais<br />
9902 Courvoisier VSOP 750 $5.00 0 End Aisle<br />
12047 Newcastle Brown Ale 500 $0.25 Extender Extende Ex<br />
12195 Grand Marnier 375 $2.00 Extender, Exten Exte FEM 3<br />
19612 Jacob's Creek Shiraz/Cabernet 1500 500 $2.00 $2<br />
24174 Benedictine 750 50 $4.00<br />
28134 Goose Bay Sauvignon Blanc Kp M 750 $1.00 $1.0<br />
29827 Smirnoff Ice Light 4 Pk-B 4 x 330<br />
$1.50 $ End Aisle<br />
31146 Mill Street Coffee Porter 6 x 341 $1.00<br />
31757 Smirnoff Vodka (P.E.T.) 750 $1.00<br />
33928 Wiser's De Luxe 1750 17 $3.00<br />
34579 Prince Igor Extreme Vodka ka<br />
1140 $1.00<br />
36855 Otard VSOP Cognac 750 $5.00 Wine Fridge<br />
39651 Sleeman Honey Brown n Lager L<br />
473 $0.20<br />
42911 Patron Silver Tequila Teq<br />
375 $5.00<br />
52050 The Famous us Grouse G<br />
750 $2.00<br />
56366 Sterling g Vintner's Cabernet Caber Cabernet Sauvignon S<br />
750 $2.00 Extender<br />
57091 Glenrothes enrothes Select Reserve Reserv Reser Single Malt 750 $3.00<br />
58479<br />
Harbour Estates Midnight Mid Cabernet/Merlot<br />
VQA<br />
750 $1.00<br />
58677 XOXO Pinot Grigio/Chardonnay Gr G<br />
750 $1.00 Extender<br />
61671 Cremant Cidrerie C St-Nicolas 750 $1.00<br />
65599 Reif R Chardonnay Ch Sauvignon Blanc VQA 750 $1.00<br />
68544 Sawmill Saw Sa Creek Dry Red 4000 $3.00<br />
68577 7<br />
Sawmill Creek Dry White Bib 4000 $3.00<br />
69914 914<br />
Latour Pinot Noir 750 $1.50 End Aisle<br />
73361 1<br />
Sleeman Cream Ale 473 $0.20<br />
74591 Tuborg Gold Beer 500 $0.25<br />
78048 Voga-Quattro 750 $1.00 Extender<br />
78063 Baron Herzog Jeunesse K 750 $1.00<br />
82636 Pasqua Soave Doc 1500 $1.00<br />
86439 Waterloo Dark 473 $0.30 Extender<br />
87072 Courvoisier Exclusif Cognac 750 $2.00 Wine Fridge<br />
99218 Cavit Collection Pinot Grigio Delle Venez Igt 750 $1.50 Extender<br />
����� �� �� �� �� �� �� ��� ��� ��� ��� ��� �� �� ��� ��� �� �� �� �� �����������<br />
��� ��� �� �� ��� �� �� ����<br />
�� ��� ����<br />
�� ��� �� ��� ��� �����<br />
�� �
Limited Time Offers<br />
Continued<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) LTO Display y Program Prog Pro<br />
105742 Appleton Estate Extra 750 $4.00<br />
107219 Strewn Select Late Harvest VQA 375 $1.50 FSI, Shari’s ari’s Pick<br />
107714 Angels Gate Gamay Noir VQA 750 $1.00<br />
108357 Carolans Irish Cream 750 $3.00 00 Comm. Extender Extend Exten<br />
110056 Absolut Vodka 750 $1.50 Extender<br />
110486 Wyndham Estate Bin 444 Cabernet Sauvignon 750 $1.50 Extender Extende Exten<br />
112144 Coyotes Run Pinot Gris Pinot Blanc VQA 750 $1.00<br />
112938 Bacardi Classic Mojito 750 $1.00 Extender E<br />
113241 Cazadores Anejo Tequila 750 $3.00 Extender<br />
122499 Beefeater 24 London Dry Gin 750 $3.00 $3.0 $3 0<br />
134197 Girls Night Out Riesling VQA 750 7 $1.50<br />
134999 Si Soave - Doc 750 $1.00 Extender<br />
135970 Pelee Island Gewurztraminer 750 $1.00 Extender<br />
137117 Russian Standard Vodka 750 7 $1.00<br />
137125 Russian Standard Vodkaa 1750 $2.00<br />
142331 Amsterdam Nut Brown wn Ale<br />
473 $0.25<br />
144857 Konzelmann Shiraz raz az Barrel Aged VQA<br />
750 $1.00 End Aisle<br />
145367 Lindemans Bin in 50 0 Shiraz S<br />
750 $1.00 Extender<br />
146761 Fielding Riesling VQA<br />
750 $2.00<br />
147892 El Dorado rado 6 YO Deluxe Silver Silv Demerara Rum 750 $3.00<br />
148007 Czechvar zechvar hvar Premium Lager Lage<br />
500 $0.20<br />
149815 Red Stripe Beer<br />
473 $0.25<br />
157859 Caramilk milk Cream Cooler 4 Pk-B 4 x 270 $1.00 Extender<br />
157974 Absolut Berri Berr Be Acai Vodka 750 $1.00<br />
158303 Copper Moon M Pinot Grigio 750 $1.00 End Aisle<br />
169318 Bacardi Bacar Bac Classic Cocktail Strawberry Daiquiri 750 $1.00<br />
1701422 Zonin Zo Ripasso Valpolicella Superiore Doc 750 $1.50 End Aisle<br />
171009 009<br />
Innis & Gunn Original 750 $0.40<br />
178343 1783<br />
Smirnoff Classic Caesar 4 Pk-B 4 x 330 $1.50 Extender<br />
179135<br />
Diva Malbec-Merlot VQA 750 $1.00<br />
183947 3947<br />
Mitolo Junior Shiraz 750 $1.00<br />
1852499 Mirassou Pinot Noir 750 $1.50 End Aisle<br />
191874 Corona Extra 473 $0.15<br />
192492 Flourish Riesling Vidal VQA 750 $1.00 Extender<br />
192666 Malivoire Guilty Men White VQA 750 $1.00<br />
199562 Malibu Cocktails Rum Punch 1750 $2.00<br />
200436 Appleton Estate Reserve Jamaica Rum 750 $3.00 Comm. Extender<br />
������ �� �� �� �� ���� ���� ��� �� �� �� �� �� ��� �� �� ������������ �� ���<br />
�� ���� �� �� ��� ��� ���� ���� ����� �� ��� �� ��� �� �� ��� �����<br />
��� �<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 117
118 Promotional Turn 9<br />
Limited Time Offers<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) LTO Display Program ogram ra<br />
207613 Jameson Irish Whiskey 1140 $2.50 End Aislee<br />
207647 Chivas Regal 12YO Scotch Whisky 1140 $4.00<br />
207654 The Glenlivet 12YO Single Malt Scotch Whisky 1140 $4.50<br />
212282 Luksusowa Vodka 1140 $1.00 Extender<br />
214478 Rosehall Run Sz White VQA Sullyzwicker 750 $1.00 0<br />
215988 Luxardo Amaretto Di Saschira 750 $1.50 1.50 0 Extender<br />
216812 Bacardi Gold Rum 1140 $1.15 End En Aisle<br />
216887 Freixenet Carta Nevada Sparkling 750 $1.00 End Aisle A<br />
217257 Sailor Jerry Spiced Navy Rum. 1140 40 $2.00 $2<br />
217422 Havana Club Anejo Reserva 1140 140 $1.00<br />
218644 Santa Rita 120 Cabernet Sauvignon 750 $1.00 Extender<br />
218826 Thorn-Clarke Terra Barossa Merlot 750 50 $1.00 $ Extender<br />
219022 House Wine Co. Riesling Pinot Grigio o VQA 750 $1.00<br />
219147 Hardys The Gamble Chardonnay y Pinot Gris 750 $2.00 Extender<br />
219808 Gabbiano Chianti Classico Docg cg 750 75 $2.00 End Aisle<br />
221499 ����������������������� 1500 $3.00 End Aisle<br />
222349 St. Remy A La Creme 750 $3.00 End Aisle<br />
225250 Stolichnaya Vodkaa 1140 $2.00 Extender<br />
225680 Cruzan 9 Spiced ed Rum<br />
750 $2.00<br />
226860 Wolf Blass s Yellow Label Chardonnay Chardon Chardo<br />
750 $2.00 End Aisle<br />
229799 The Beachhouse eachhouse chhouse Sparkling Sp Sparkling White W<br />
750 $1.00 Extender<br />
231779 Bartenura rtenura Moscato- Moscato- Kpm Igt 750 $1.00<br />
237792 Mcguinness Long Island Isla Isl Iced Tea 1140 $3.00<br />
237891 Santa anta Julia Julia Un Uno Extra E Brut Sparkling 4 x 187 $1.00 End Aisle<br />
242099 Absolut Orient Orien Apple Vodka 750 $1.00<br />
242719 Bacardi Superior Su S & Cola Tall Can 473 $0.25<br />
242909 Jaffelin J Pouilly-Fuisse 750 $2.00 Extender<br />
243105 Miller Mil M Genuine Draft 473 $0.15<br />
248484 484 84<br />
The Underdog Wine Red VQA 750 $1.00 Comm. Extender<br />
250480 0480 048<br />
Zonin Prosecco Brut 1821 Doc 3 x 200 $1.00 Comm. Extender<br />
254946 6<br />
Dab Original 500 $0.10<br />
255091 Muskoka Cream Ale 6 x 355 $1.00 Discovery Ext.<br />
258582 Aberlour Highland Malt 10 Yr 750 $3.00 Discovery Ext.<br />
260364 Megalomaniac Homegrown Red VQA 750 $1.00 Extender, FSI<br />
262717 Errazuriz Estate Cabernet Sauvignon 750 $1.50 Extender<br />
266684 Zonin Amarone Della Valpolicella Doc 750 $1.00 Extender<br />
267187 Jose Cuervo Especial Gold 750 $4.00<br />
Continued<br />
����� �� �� �� �� ����� ��� ��� ��� ��� ���<br />
�� ��� ����� ���� ����� �� �� �����<br />
�� �� �� �������� �� ��� �� ���� �� ��� ����<br />
�� ��� �� ��� ��� �����<br />
�� �
Limited Time Offers<br />
Continued<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) LTO Display y Program Prog Pro<br />
268037 D'Oh Piemonte Doc Dolcetto 750 $1.00 Extender nder nde<br />
269589 Rocca Delle Macie Chianti Vernaiolo Docg 750 $2.00 Extender<br />
269654 Estate Hatzimichalis Chardonnay 750 $1.50 Extender Ex<br />
269985<br />
Illuminati Riparosso Montepulciano D'Abruzzo<br />
DOC<br />
750 $1.50 .50 End Aisle Ais<br />
270892 Jackson-Triggs Merlot Cask 4000 $4.00<br />
271932 Sierra Milenario Extra Anejo Tequila 700 $3.00<br />
273508 Bacardi Anejo 750 0 $2.00 Extender Ex<br />
274662 G. Marquis The Red Line Merlot VQA 750 $1.00<br />
275099 Jackson-Triggs Vidal 4000 $4.00 End Aisle, FSI<br />
276618 Crown Royal Black 1140 $3.00 $ Extender<br />
277749 Waterbrook Melange Noir Lic 750 75 $2.00<br />
277756 Chono Reserva Syrah Elqui Valley y Lic 750 50 $1.00<br />
277764 Punto Final Classic Malbec Licc 750 75 $1.00<br />
278119 Santa Carolina Cabernet Sauvignon Reserva Reserv 1500 $1.00 End Aisle<br />
278804 Parducci Pinot Noir Licc 750 $2.00<br />
279539 Seagram Cider 473 $0.45 Discovery Ext.<br />
281683 Dino Illum Montelpulciano ntelpulciano pulciano D'Abr Doc Licensee 750 $1.50<br />
282186 Domaine Ehrhart-Pfohl Pfohl Riesling<br />
750 $1.00 Extender<br />
283929 Captain n Morgan Black Spiced Rum 750 $2.00 End Aisle<br />
286575 Cameron's meron's eron's Cream Cre Ale<br />
6 x 341 $1.00 Extender<br />
292243 Wiser's Spiced Spiced Vanilla Vanil Vanilla Canadian Whisky 750 $2.00 End Aisle<br />
292730 Lamb's Black She Sheep Spiced Rum 750 $1.00<br />
296228 Calvados<br />
Bou Boulard 750 $4.00<br />
296244 Guinness<br />
DDraught<br />
4 x 440 $2.00<br />
296558 Moose Moosehead Cracked Canoe 473 $0.15 Extender<br />
300681 Co Coors Light 6 x 473 $0.65<br />
307975 975 75<br />
Cupcake Cabernet Sauvignon 750 $1.00 End Aisle<br />
308007<br />
080<br />
Menage A Trois Red 750 $1.00 Hero, LTO<br />
308015<br />
Menage A Trois White 750 $2.00 Hero, LTO<br />
311936 11936<br />
Canadian Club Classic 1140 $3.00 Extender<br />
311977 77<br />
Canadian Club Reserve 750 $1.00 Extender<br />
312637 Mike's Hard Winter Black Berry 4 x 330 $1.00 Discovery Ext.<br />
312959 Ketel One 1750 $2.00 Extender<br />
326421 Pelee Island Cabernet 750 $1.00<br />
328526 Jackson-Triggs Chardonnay 1500 $2.00<br />
331504 Canadian Club Reserve 750 $1.00<br />
����� �� �� �� �� �� �� ��� ��� ���� �� �� �� �� ��� ��� ���� �� �� ��� �� �������� �������<br />
�� ��� ��� ���� �� �� �� �� ����� �� ��� �� ��� �� ����<br />
��� �<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 119
120 Promotional Turn 9<br />
Limited Time Offers<br />
Continued<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) LTO Display Program ogram ra<br />
336529 Black Tower Rivaner 1500 $2.00 Extender<br />
356857 Hine Rare VSOP 750 $10.00 LTO, Wine Fridge<br />
383711 Jackson-Triggs Merlot 750 $1.00 End nd d Aisle A<br />
392225 Robert Mondavi Private Selection Cab/Sav 750 $2.00 Extender<br />
395228<br />
Henry Of Pelham Select Late Harvest Vidal<br />
VQA<br />
375 $2.00 00 0<br />
399410 Jackson-Triggs Sauvignon Blanc 750 $1.00 End Aisle<br />
407270 Cave Spring Cabernet/Merlot VQA 750 $1.00<br />
428334 Mike's Hard Lemonade 4 x 330 $1.00 $<br />
430546 Henry Of Pelham Sauvignon Blanc VQA 750 50 $1.00 $1.00<br />
469262 Gosser Beer 500 00 $0.15<br />
486951 Youngs Double Chocolate Stout 500 $0.55 $0<br />
496711 Kilkenny Traditional Cream Ale 4 x 440 40 $0.75<br />
499517 Alize Red Passion 750 $3.00<br />
504241 Henry Of Pelham Cabernet/Merlot erlot VQA 750 $1.00 End Aisle, FSI<br />
518688 Sour Puss Apple Liquor 750 $1.50 Comm. Extender<br />
522730 Strewn Chardonnay Barrel-Aged arrel-Aged VQA 750 $1.00 End Aisle<br />
523431 Robert Mondavi Woodbridge oodbridge dbridge Pinot Grigio 750 $2.00 End Aisle<br />
542977 Rev Pet 4 x 330 $1.00<br />
550715 Forty Creek Barrel Barr Select<br />
750 $1.00<br />
557108 St Remy y XO Brandy<br />
750 $2.00 Extender<br />
557975 Mount nt Gay Rum Rum Extra Extra Old O<br />
750 $5.00<br />
563122 Fat at Bastard Bastard Shiraz Shiraz Vdp<br />
Vdp<br />
750 $1.50 FSI<br />
565713 Reif Estate Cabernet/Merlot Cabern Ca<br />
VQA 750 $1.00 Discovery Ext.<br />
566133 Wyndham ndham Esta Estate Estat Bin 555 Shiraz 1500 $3.00 End Aisle<br />
566174 Warre's Otima Otim Oti 10 Year Old Port 500 $2.00 Comm. Extender<br />
569400 Mott's Clamato C Caesar Extra Spicy 4 x 355 $1.00 End Aisle<br />
582825 Family Fam Fa Series Chardonnay VQA 750 $1.00 End Aisle<br />
583468 8 Remy R Martin XO Excellence Cognac 750 $15.00<br />
587956 7956<br />
Trius Cabernet Sauvignon VQA 750 $1.00 Extender<br />
589010 10<br />
Mezzacorona Pinot Grigio Trentino Doc 1500 $2.00 End Aisle<br />
589028 French Cross Blush Cask 4000 $3.00<br />
590109 Strewn Cabernet/Merlot VQA 750 $1.00 Extender<br />
593905 Kittling Ridge White Zinfandel/Vidal 1500 $2.00<br />
597559 Tito's Handmade Vodka 750 $5.00<br />
600163 Tanqueray No. Ten Gin 750 $4.00 Extender<br />
600981 Hpnotiq Liquor 750 $5.00 Extender<br />
602995 Pravda Vodka 750 $2.00<br />
����� �� �� �� �� ���� ��� ��� ���� ��� ��� �� �� �� ���� � �� ���<br />
�� ��� �������� �����<br />
��� �� �� �� �����<br />
�� ��� ��� �� ��� �� ��� ����� �� �� �����<br />
�� �
Limited Time Offers<br />
Continued<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) LTO Display Program Progra<br />
605048 Patron Xo Cafe Tequila Liqueur 750 $5.00 Extender Ext<br />
605857 Amarula Cream 1140 $4.00 00 End Aisle Ai<br />
605865 Canadian Club Classic 1140 $3.00<br />
605956 Baileys Irish Cream Liquor 1140 $2.00 2.00<br />
610683 Mcwilliams Hanwood Estate Shiraz 750 $2.00 End Aisle<br />
611780 Pasqua Merlot Delle Venzie 1500 0 $1.00<br />
Discovery Ext.<br />
613059 Eastdell Estates Pinot Noir VQA 750 $2.00<br />
613497 Moosehead Lager 473 $0.15 $0. $0<br />
620880 Masi Tupungato Passo Doble 750 7 $2.00<br />
621110 Jackson-Triggs Pinot Grigio 750 $1.00 Comm. Extender<br />
624544 Yellow Tail Shiraz 750 $1.00 Extender<br />
627802 Yellow Tail Chardonnay 750 $1.00<br />
633685 Havana Club Anejo Blanco nco<br />
750 $1.00<br />
637199 Pelee Island Shiraz/Cabernet Cabernet<br />
750 $1.00 Popular Pick<br />
637710 Jackson-Triggs Shiraz hira<br />
750 $1.00 Extender<br />
669465 French Cross oss Pinot ot Grigio Cask Cas<br />
4000 $3.00<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 121<br />
End Aisle, Wine<br />
Fridge<br />
699389 Magners ers Original Irish Cider<br />
500 $0.15 Extender<br />
������� �� �� ���������� �� ������ �� ����<br />
��� ���� ���� �� �� ��� ���� �� ������ �� ��� �� �� ���
Case<br />
VA<br />
Mother Mothe oth<br />
<strong>LCBO</strong># Conversion# Description Size (mL) VA Approved<br />
Carton# to<br />
5132 Silent Sam Vodka 750 Goldschlager 50 mL 293720<br />
7617 Chivas Regal 12 Year Old 750 Gift Tin 893701<br />
9365 Small Cask Brandy 750 Forty Creek Barrel Select 50 mL 895789 78<br />
12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL 893313 8933<br />
26229 Canada Gold Whisky<br />
(P.E.T).<br />
1140 Forty Creek Barrel Select ct 50 mL 893321 89 8<br />
189217 Gibson's Finest Sterling<br />
Edition<br />
750 Gibson's 12YO 50 0 mL<br />
300160<br />
209981 Tequila Rose Liqueur Pet 1140 360 Double Chocolate olate 50 mL<br />
273714<br />
216978 Seagrams V.O. 1140 Crown Royal yal 50 mL<br />
313395<br />
286807 Buton Vecchia Romagna<br />
Brandy<br />
750 Gift Tin i<br />
893990<br />
287409 Cortel Napoleon VSOP<br />
Brandy<br />
750 Cortel Gift Box<br />
897769<br />
604926 Prince Igor Extreme Vodka 750 50 Forty Creek C Barrel Ba Select 50 mL 622332<br />
605576 Hennessy VS Cognac 200 Limited Edition Edit Flask 146498<br />
605733 Forty Creek Barrel Select<br />
Whisky<br />
1140 Forty Creek Cr C<br />
Double Barrel 50 mL 897835<br />
122 Promotional Turn 9<br />
Value Added Program<br />
Warehouse Applied<br />
��������� ������ �� �� �� �� ���������� �� �������<br />
�� �� �� �� ����<br />
�� �� ��
Value Added Program<br />
Sales Representative Applied<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) VA Approved<br />
42 Canadian Club Premium 750 Devil's Cut 50 mL<br />
943 Mouton Cadet Rouge 750 Wine Marker<br />
992 Royal Reserve 1140 Wiser's DeLuxe uxe 50 mL<br />
1867 Drambuie 750 Drambuie 15 5 YO 50 mL<br />
4465 Teacher's Highland Cream 750 CC Classic assic ssic 50 50 mL<br />
6106 Kronenbourg 1664 6 x 330 Cuff f Links<br />
6502 Cointreau 750 Hot ot chocolate<br />
7617 Chivas Regal 12 Year Old 750 Gift Tin<br />
9365 Small Cask Brandy 750 Forty y Creek Cree Barrel Barre Select 50 mL<br />
10322 Cointreau 375 $4 Second Cup Cu C Gift Card<br />
12286<br />
Anselme La Fiole Du Pape Chateauneuf<br />
Pape Red<br />
750 50 Gift Box<br />
12476 Prince Igor Vodka (P.E.T) 1140 Prince Igor Extreme 50 mL<br />
13607 Baileys Caramel Irish Cream Liquor 750 Holiday Ho Bow<br />
16022 Duff Gordon Brandy 750 Grant's 50 mL<br />
20214 Fontanafredda Barolo Docg 750 7500 Gift Box - Black & Silver<br />
20362 Finlandia Vodka 750 JD Honey 50 mL<br />
26229 Canada Gold Whisky (P.E.T). 1140 Forty Creek Barrel Select 50 mL<br />
38505 Smirnoff Vodka 1750 1<br />
Crown Royal 2 x 50 mL<br />
40501<br />
Robert Mondavi Woodbridge dbridge dge Sauvignon Sauvigno<br />
Blanc<br />
750 Holiday Bow<br />
65284 Black Velvet (P.E.T) E.T) T)<br />
1750<br />
Black Velvet Toasted Caramel 50<br />
mL<br />
70813 Carlo Rossi California orni Red<br />
1500 E&J VS Brandy 50 mL<br />
72041 Carlo Rossi ssi California White<br />
1500 E&J VS Brandy 50 mL<br />
74393 Baileys ys s Irish Iris Cream<br />
375 ���������������<br />
103341 Canadian nadian adian Club Premium (Pet) 750 Devil's Cut 50 mL<br />
145490 Cusumano mano Syrah y Igt g<br />
750 Baci Chocolate<br />
149567 Tag g No. 5 Vodka<br />
750 Holiday Gift Package<br />
157453 Molson on Canadian Canadia 67 6 x 341 Beer Cocktails Necktag<br />
159327 Caramilk Cream Crea C Liquor 750 Cadbury Hot Chocolate<br />
161356 Seagram Wild Berry The Original 4 x 341<br />
355 mL Can of Seagram Iced<br />
Lemon Tea<br />
189217 Gibson's Gibso Finest Sterling Edition 750 Gibson's 12YO 50 mL<br />
195974 Sandeman Sa Lbv Port 750 Sandeman Ruby 50 mL<br />
209205 05<br />
Walker's Special Old (P.E.T) 1750 Wiser's DeLuxe 2 x 50 mL<br />
209981 09981 998<br />
Tequila Rose Liqueur Pet 1140 360 Double Chocolate 50 mL<br />
211110 211<br />
Wyborowa Vodka 1140 Wiser's DeLuxe 50 mL<br />
211334<br />
The Famous Grouse 1140 Black Grouse 50 mL<br />
215889 15889<br />
Gibson's Finest Sterling Edition. 1140<br />
CFL 100th Anniversary Branded<br />
Glassware<br />
215962 62<br />
Lanson Black Label Brut Champagne 750 Gift Box<br />
216689 Wiser's De Luxe 1140 Wiser's Small Batch 50ml<br />
216838 Bacardi Superior 1140 Bacardi Oakheart 50 mL<br />
216978 Seagrams V.O. 1140 Crown Royal 50 mL<br />
217174 Black Velvet 1140<br />
Black Velvet Toasted Caramel 50<br />
mL<br />
217190 Grand Macnish 1140 Islay Mist 50 mL<br />
217646 J & B Rare 1140 Glass<br />
217950 Crown Royal 1140 Crown Black 50 mL<br />
225243 Stolichnaya Vodka 750 Kahlua 50 mL<br />
����� �� �� �� �� �� �� �� ��� ���� ��� �� �� �� �� ��� ��� �������� �� �� �� �� ����<br />
�� �� �� �� �� �� �����<br />
��� �� ������ ��� �� �� ���<br />
�� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 123
124 Promotional Turn 9<br />
Value Add Program<br />
Sales Representative Applied<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) VA Approved<br />
225938 Lucid Absinthe Superieure 750 Absinthe Spoon<br />
226514 Bear Flag Smooth Red Blend 750 Revelstoke Spiced Whisky hisky y 50 mL mmL<br />
227413 Iceberg Vodka 1140 Just add vodka cocktail ocktail mix<br />
236513 Baileys Hazelnut Flavour Cream Liquor 750 Holiday Bow<br />
240135 Lamb's Navy Rum 1140 Wiser's DeLuxe Luxe uxe 50 mL<br />
240143 Lamb's White Rum 1140 Wiser's DeLuxe xe 50 mL<br />
254359 Aya Charming 750 Gift bag ag<br />
254631 Stolichnaya Elit Vodka 750 Gift t Carton ton<br />
254722 Silent Sam Vodka 1140 Goldschlager g 50 5 mL<br />
259655 Mythique Languedoc Blanc Aop 750 Gift bag<br />
272666 Double Cross Vodka 750 Gift bag g <strong>with</strong> gift gif tag<br />
275248 Citadelle Gin 750 Tequila q Rose 50 mL<br />
280867 Bear Flag Soft White Blend 750 Revelstoke Spiced Whisky 50 mL<br />
283911 Captain Morgan Silver Spiced Rum 750 Key Chain Ch<br />
286807 Buton Vecchia Romagna Brandy 750 Gift Tin T<br />
287409 Cortel Napoleon VSOP Brandy 750 Cortel C Gift Box<br />
287482 Whyte & Mackay Special Reserve 750 Glayva 50 mL<br />
289181 Bacardi Breezer Party Pack 12 1 x 330 355 mL Bacardi & Cola<br />
290403 Krupnik Honey Liqueur 750 7<br />
Sobieski Vodka 50 mL<br />
292466 KWV Cafe Culture Pinotagee 750 75 Nestle Chocolate Coupon<br />
303594 Marie Brizard Peppermint nt Schnapps pp 750 Sobieski Vodka 50 mL<br />
311928 Canadian Club Classicc 750 Tin<br />
312009 Canadian Club Reserve serve ve<br />
1750 Devils Cut 2 x 50 mL<br />
313049 Dr. McGillicuddy's y's Peach ach Schnapps Schnapp pp 750 Fireball Whisky 50 mL<br />
379180<br />
Robert Mondavi davi avi Private Selection<br />
Chardonnay ay<br />
750 Holiday Bow<br />
388900 Pilsner Urquell rque q<br />
6 x 330 Mini Garlic Grater<br />
398552 Bacardi ardi Limon mon<br />
750 Bacardi Oakheart 50 mL<br />
462432 Piper iper per p Heidsieck Brut Champagne Ch C<br />
750 Gift Box<br />
477885 Polar Ice Vodka (P.E.T) (P.E. (P.E<br />
1750 Kahlua 2 x 50 mL<br />
487256 Stella ella Artois A<br />
6 x 330<br />
Holiday Bottle Opener & Holiday<br />
Music Download<br />
518670 Sour Puss Raspberry R Liquor 750 Sour Puss Apple 50 mL<br />
524769 Robert Mondavi M Private Selection Merlot 750 Holiday Bow<br />
530451<br />
Pasqua P Pinot Grigio Chardonnay Delle<br />
Venezie Vene V<br />
750 Sobieski Vodka 50 mL<br />
5779577 Kahlua K Coffee Liqueur 750 Chocolate Sticks<br />
598391 391<br />
Canadian Club Reserve Whisky 1750 Devil's Cut 2 x 50 mL<br />
601872 1872 1<br />
Glendronach 12 Year Old Single Highland<br />
Malt<br />
750 Accolade Tin Wrap<br />
6049266 Prince Igor Extreme Vodka 750 Forty Creek Barrel Select 50 mL<br />
605063 Buffalo Trace Bourbon 750 Fireball Whisky 50 mL<br />
605576 Hennessy VS Cognac 200 Limited Edition Flask<br />
605733 Forty Creek Barrel Select Whisky 1140 Forty Creek Double Barrel 50 mL<br />
619288 Hungaria Grande Cuvee Brut 750 Sparkling Wine Stopper<br />
630913 Tia Maria 750 Bacardi Gold <strong>with</strong> Necktag 50 mL<br />
698787 Seagram Orange Cream Swirl 4 x 341 Seagram Iced Lemon Tea<br />
910026 Laker Lager 6 x 341 355 mL Can of Laker Light<br />
910042 Laker Lager 24 x 341 Waterloo IPA<br />
929026 Laker Ice Lager Beer 6 x 341 355 mL Can of Laker Laker<br />
929034 Laker Strong Lager Beer 6 x 341 355 mL can of Laker Ice<br />
����� ��� �����<br />
�� �� �� ��� ��� �<br />
���� ���� ����� � �� �� ����� �� ��� ��� �� �� �� �� �� �� ��� �� ��� ��� �� ������� �� �� �� ���<br />
��
Bonus AIR MILES® Reward Miles<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) Display Program BAM B<br />
539 Black Velvet 750 15<br />
620 McGuinness Silk Tassel 750 15<br />
836 Jaszberenyi Rizling 1000 4<br />
1339 De Kuyper Geneva Gin 750 15<br />
2253 Disaronno Amaretto 750 8<br />
2691 Tanqueray Dry Gin 750 End Aisle<br />
8<br />
4762 Spumante Bambino White 1500 End nd Aisle<br />
5<br />
5116 Barclay's Brandy 750 8<br />
6585 Torres Sangre De Toro 750 6<br />
7187 Kwv Roodeberg 750 5<br />
8805 Forty Creek Barrel Select Whisky 1750 50 Comm. Extender Ext<br />
15<br />
8979 Rodet Cotes Du Rhone 750 75<br />
8<br />
11130 Dewar's White Label 750 75<br />
8<br />
12781 Sogrape Mateus Rose 1500 50<br />
5<br />
15693 Ricard Pastis 750<br />
10<br />
18689 Kwv Chenin Blanc 750<br />
4<br />
22079 Effen Vodka 750<br />
25<br />
26906 Danzante Pinot Grigio Delle Venezie Igt g 750<br />
5<br />
32375 Yankee Jim Icebock 473 47<br />
1<br />
34637 Canadian Club Premiumm 1750 15<br />
35170 Pascual Toso Malbec ec<br />
750 4<br />
38281 Schenley O.F.C.(P.E.T) (P.E.T) P.E.T)<br />
1750 15<br />
42242 Mommessin Chateauneuf-Du-Pape<br />
teauneuf-Du-Pape 750 15<br />
44032 Calvet Reserve erve Red ed<br />
750 Extender 7<br />
45195 ���������������������������������������<br />
������� ���� �������� ����� ����� �����<br />
Docg<br />
750 10<br />
45898 Bacardi acardi ardi Superior Super p<br />
1750 15<br />
50088 Patron n Reposado p Tequila Teq Te<br />
750 30<br />
53082 Alberta Pure Vodka VVodka<br />
Vodka<br />
(P.E.T) 1750 15<br />
53140 Havana na Club Dry Dr 7 Years Old 750 10<br />
54528 Alize Mango Man Passion Liquor 750 10<br />
55517 Smoking g Loon L Cabernet Sauvignon 750 6<br />
56622 Beefeater Beefeat Beefea Dry 1750 15<br />
57349 Chateau Chat Cha Des Charmes Gamay Noir VQA 750 5<br />
58438 Jackson-Triggs Ja<br />
Sauvignon Blanc Black<br />
Series VQA<br />
750 5<br />
58628 8628<br />
Family Series Cabernet Merlot VQA 750 4<br />
61499 6149<br />
Chateau Des Charmes Riesling VQA 750 5<br />
65177 177<br />
X-Rated Fusion Liquor 750 12<br />
66696<br />
Los Arboles Malbec 750 4<br />
73791 791<br />
Carlsberg 6 x 330 4<br />
74096 Cavallina Nero D'Avola Syrah 750 3<br />
78980 Carmen Reserva Cabernet Sauvignon 750 7<br />
79129 Gato Negro Sauvignon Blanc 1500 6<br />
85811 Bacardi Gold Rum 1750 End Aisle 15<br />
86934 La Trappe Tripel Ale 750 3<br />
87015 Lamb's White Rum (P.E.T) 1750 15<br />
91850 Rekorderlig Wild Berries 500 BBAM 1<br />
�� �� �� �� ����� ���� ��� �� �� �� �� �� �� ���� �� ���� � ����<br />
�� ��������� �����<br />
���<br />
��� �� �� �� ����� ���� �� �������� ��� ��� ��� ��� ��� ���<br />
�� �� �� �� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 125
126 Promotional Turn 9<br />
Bonus AIR MILES® Reward Miles<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) Display Program BAM BA<br />
95315 Wiser's Small Batch Whisky 750 End Aisle 10<br />
96065 E & J Gallo Brandy 750 6<br />
105213 Appleton Special Gold Rum (P.E.T) 375 8<br />
107193 Gray Fox Chardonnay 1500 4<br />
107201 Gray Fox Cabernet Sauvignon 1500 5<br />
114918 Golden Wedding 750 8<br />
114934 Golden Wedding (P.E.T) 1750 15<br />
114967 Finlandia Vodka 1750 Discovery iscovery y Ext.<br />
15<br />
123166 Cavallina Grillo Pinot Grigio 750 3<br />
129726 Fish Hoek Sauvignon Blanc 750 6<br />
131391 Smirnoff Vodka PET 1140 10<br />
134890 Dragani Montepulciano D'Abruzzo 7500 4<br />
135475 Fuzion Alta Reserve Malbec 750<br />
4<br />
140509 James Ready 5.5 6 x 473 Extender Exten<br />
4<br />
143164 Cusumano Nero D'Avola 750 50<br />
6<br />
160945 Tilia Malbec 750 75<br />
6<br />
160994 Trivento Fair Trade Malbec 750 75<br />
7<br />
163444 Piat D'Or Chardonnay 750<br />
4<br />
163477 Piat D'Or Merlot 750 7<br />
4<br />
169052 Carmen Reserva Carmenere ere 750 75<br />
7<br />
169441 Frangelico 750 Extender 8<br />
170001 35 South Sauvignon n Blanc Reserva 750 8<br />
170134 Banrock Station Pink k Moscato Rose Ro 750 5<br />
173542 Don Julio Blanco co<br />
750 25<br />
174615 ���������������������������� � ����������<br />
��� ����� �����<br />
500 BBAM 1<br />
181636 Sobieski Vodka Vod<br />
750 10<br />
186783 Mill Street treet et Lemon Tea T<br />
ea<br />
473 1<br />
187039 James mes Oatley y Tic Tok Sauvignon Sa Blanc 750 10<br />
188193 Gato Negro g Cabernet Sauvignon 750 5<br />
190363 Prince Igor g Vodka (P.E.T) (<br />
1750 15<br />
193433 Silent Sam Vodka Vodk Vo<br />
1750 20<br />
195511 Chateau teau Des Charmes Pinot Noir VQA 750 End Aisle 5<br />
199851 Okocim Mocne M<br />
500 1<br />
200402 Bacardi Bacard Razz Original Raspberry Rum 750 8<br />
206508 Graham's Grah 10 Year Old Tawny Port 750 12<br />
2076888 D'Eaubonne D<br />
Vsop Napoleon Brandy 1140 20<br />
212290 290<br />
Mount Gay Eclipse 1140 Extender 20<br />
214981 14981<br />
Cremant De Bourgogne Reserve 'Paul<br />
Delane'<br />
750 FSI 5<br />
215871 71<br />
Gibson's Finest 12 Year Old 1140 Extender 12<br />
216606 Grant's Family Reserve 375 4<br />
216788 Bacardi Black 1140 10<br />
216820 Finlandia Vodka 1140 10<br />
216929 Smirnoff Vodka 1140 10<br />
217034 Schenley O.F.C. 1140 10<br />
217166 Gordons Gin 1140 10<br />
217273 Mumm Cuvee Napa Brut Prestige 750 Wine Fridge 12<br />
217745 Captain Morgan White Rum 1140 10<br />
����� �� �� �� �����<br />
��� ���� �� �� �� �� �� �� �<br />
������ ����� ���� � �� �������������<br />
�� ����� ��� ��� �� ��� �� �� ����<br />
�� �� �� ��� ��� ���� �� �� �� �� ��� �� �� �� �� �� �� �
Bonus AIR MILES® Reward Miles<br />
Continued<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) Display Program BAM B<br />
224865 Dr. Mcgillicuddy's Peach Schnapps 1140 10<br />
226530 181 Merlot Lodi 750 10<br />
226696 Errazuriz Estate Pinot Noir 750 7<br />
227256 Bacalhoa Tinto Da Anfora 750 6<br />
227611 Xante 500 12 1<br />
229849 Finca La Linda Merlot 750 6<br />
230797 Fontella Chianti Docg 750 5<br />
231795 �������������� 750 6<br />
232272 Stlto Merlot-Malbec 750 4<br />
232322 Stlto Chardonnay 750 4<br />
234443 Terra Andina Chardonnay 7500 Wine e Fridge Fridg F<br />
6<br />
238964 Sogrape Grao Vasco Dao 1500 15<br />
10<br />
240978 The People's Wine Pinot Gris 750 Wine Fridge 8<br />
241869 Glenmorangie Quinta Ruban 750 50<br />
50<br />
243352 Kressmann Selection Chardonnay 750 BBAM 4<br />
243378 Kressmann Selection Merlot 750 BBAM 4<br />
247080 Mouton Cadet Reserve Blanc 750 Wine Fridge 8<br />
249102 Belvedere Red Special Edition ion on 750<br />
20<br />
250134 Sortilege 750 75<br />
8<br />
250381 Francois Lurton Sauvignon gnon on De De Bordeaux<br />
750 5<br />
250498 Castello Del Poggio o Moscato Frizzante 750 4<br />
251017 Sangiovese Terre e Di Chieti Igt<br />
750 3<br />
251082 B & G Partager er Merlot Mer<br />
750 5<br />
251090 Sandeman n Vau Vintage ntage g Port<br />
750 10<br />
253831 Campo Maccione Morellino Di D Scansano<br />
Docgg<br />
750 8<br />
253914 Martini artini tini Extra Dry D Vermouth Vermou White 1000 4<br />
254714 Cutty y Sark Scotch Whisky Wh W<br />
750 10<br />
254912 Codorniu Brut Clasico Clas Cla Sparkling (3 x 200<br />
mL)<br />
600 7<br />
255190 Doppio pp Passo Pa Primitivo Salento Igt 750 5<br />
255836 Granville Island Is English Bay Pale Ale 6 x 341 4<br />
256313 416 6 Urban Urb Wheat 6 x 355 4<br />
257030 Concilio Conc Con Pinot Noir Vigneti Delle Dolomiti Igt 750 4<br />
258335 5 Appleton Ap White Jamaica Rum. 1140 12<br />
259432 432 32<br />
Belvedere Pure Vodka 1750 End Aisle 30<br />
260869 60869 6086<br />
Sobieski Vodka 1.14 1140 Discovery Ext. 10<br />
261768 2617 261768 Canada Gold Whisky (P.E.T). 1750 15<br />
262337<br />
2337<br />
Niersteiner Spatlese Late Harvest 750 6<br />
263640<br />
40<br />
La Vieille Ferme Cotes Du Ventoux 750 4<br />
265157 5157<br />
Jacob's Creek Moscato 750 7<br />
266106 6<br />
Ken Forrester Petit Chenin Blanc 750 5<br />
266999 Bonacchi Chianti Classico Riserva Docg 750 5<br />
267070 Tommasi Ripasso Doc Il Sestante 750 5<br />
269688 Hungaria Sauvignon Blanc 750 5<br />
269761 Raymond Classic Cabernet Sauvignon 750 10<br />
269829 Grant Burge Summers Chardonnay 750 Discovery Ext. 6<br />
269993 Finca El Origen Chardonnay Reserva 750 10<br />
����� �� �� �� �� ����� ���� ���� ��� �� �� �� �� �� �� ��� ���� ��� �� �� ����� ����<br />
��� ����� �� �� �����<br />
���� �������� ��� ��� ��� �� ��� ��� ���<br />
�� �� �� �� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 127
128 Promotional Turn 9<br />
Bonus AIR MILES® Reward Miles<br />
�� �� �� ��<br />
Continued<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) Display Program BAM AM<br />
266080 Manu Pinot Grigio 750 5<br />
270017 Jacob's Creek Reserve Chardonnay<br />
Adelaide Hills<br />
750 Wine Fridge 10<br />
271882 Mathilde Pear 375 5<br />
271908 Marie Brizard Chocolat Royale 750 23<br />
271916 Olmeca Altos Reposado 750 20<br />
272138 Tommasi Vermentino Maremma Igt 750 5<br />
273342 Errazuriz Max Reserva Sauvignon Blanc 750 Wine ne Fridge ridge g<br />
10<br />
274266 Bacardi Rock Coconut 750 8<br />
277210 Cavit Collection Moscato Pavia Igt 750 Wine Fridge Fridg<br />
5<br />
277954 Campari Aperitivo 750 6<br />
279489 Van Gogh Espresso Vodka 750 10<br />
281311 The Pavillion Chenin Blanc Viognier 750 50 BBAM<br />
4<br />
281345 Fifth Leg Old Dog New Tricks Shiraz 750 75<br />
8<br />
281378 Forty Creek Cream Liquor 750 End Aisle 8<br />
281923 Jaw Drop Puckering Punch 473 47<br />
1<br />
283937 L'Oca Ciuca Chianti Docg Riserva 750 75<br />
5<br />
284026 Joseph Drouhin Chablis Drouhin Vaudon 750 7<br />
5<br />
284539 Trius Brut VQA 750 7<br />
10<br />
285254 Forty Creek Copper Pot Reserve eserve rv 750<br />
10<br />
285585 Masi Valpolicella Doc 750 7<br />
End Aisle 5<br />
286088 Place in The Sun Shiraz az<br />
750 8<br />
288795 Stoneleigh Marlborough rough gh g Chardonnay 750 10<br />
289835 French Cross Dry ry White te<br />
1500 Wine Fridge 5<br />
292169 Montes Limited ed Selection Cabernet Caberne Sauv<br />
Carmeneree<br />
750 8<br />
293076 Francois s Lurton Janeil Ja Janeil Cabernet Cabern Sauvignon 750 5<br />
293514 Domaine aine Du Petit Clocher Cloche Cabernet Franc<br />
Anjou njou jou j<br />
750 4<br />
294520 Spearhead p Hawaiian Style Pale Ale 6 x 355 4<br />
297101 French Cross Chardonnay Char<br />
1500 5<br />
298505 La Vieille Ferme Ferm Cotes Du Luberon 750 5<br />
298521 Yankee Jim Silver S Reserve 6 x 473 3<br />
305607 Seagrams g 83 750 8<br />
308643 Sogrape Sograp S Mateus Signature Red 750 5<br />
309401 Taylor Taylo Ta Fladgate First Estate Port 750 10<br />
3129833 Skinnygirl S Bare Naked Vodka 750 10<br />
315291 291<br />
Rickard's Oakhouse 6 x 341 4<br />
316844 6844<br />
Bombay Sapphire London Dry 750 Extender 8<br />
332304 304<br />
Jaboulet Cotes Du Rhone Parallele 45 750 4<br />
3422466 Amarula Cream 750 12<br />
348359 Santa Rita Reserva Chardonnay 750 8<br />
350819 Casarsa Chardonnay Doc 1500 5<br />
351791 Casarsa Merlot Doc 1500 5<br />
358309 Carmen Gran Reserva Cabernet 750 10<br />
360552 Crus & Dom. De France Chateau De<br />
Courteillac<br />
750 4<br />
373373 Pierre Sparr Gewurztraminer 750 5<br />
����� ��� ��� ��� ���� �� �� �� �� �� �� ��� ��� ��� ���<br />
������� ������������ �� �� ���<br />
�� �� �� ��� �� ��� �� ���<br />
��� �� ��� �� �� �� ��� ��� �� �� �� ���
Bonus AIR MILES® Reward Miles<br />
Continued<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion# Description Size (mL) Display Program BAM B<br />
379032 O'Casey's Irish Cream 750 10<br />
384511 Dragani Montepulciano D'Abruzzo 2000 8<br />
391458 Louis Bernard Cotes Du Rhone Villages 750 5<br />
400754 Iceberg Vodka 750 9<br />
405753 Robert Mondavi Private Selection Sauv<br />
Blanc<br />
750 5<br />
427088 Casillero Del Diablo Rsv Merlot 750 6<br />
437772 Belvedere Vodka 750 End d Aisle Aisle<br />
20<br />
447961 Fireball Whisky Shooter 200 4<br />
500546 Captain Morgan Spiced Rum 1750 20<br />
527515 Gray Fox Cabernet Sauvignon 7500 4<br />
544155 Iceberg Vodka 1750 7<br />
16<br />
558999 Kittling Ridge Icewine & Brandy 375 37<br />
10<br />
581645 Louis Bernard Cotes Du Rhone Red 750 Extender Ext<br />
7<br />
582841 Family Series Baco Noir VQA 750 Extender 4<br />
588897 Placido Pinot Grigio Delle Venezie Igt g 750<br />
7<br />
589432 Louis Bernard Cotes Du Rhone White 750<br />
5<br />
602615 Angus The Bull Cabernet Sauvignon auvignon vignon 750<br />
8<br />
602821 Carolans Irish Cream 375 37<br />
4<br />
604470 Compass Box The Peat at Monster Vatted Vatte<br />
Malt<br />
750 20<br />
606798 Beringer Stone Cellars ellars Cabernet Sauvignon Sauvig Sauv 750 6<br />
607903 French Cross Cab b Merlot<br />
1500 5<br />
614271 Gray Fox Chardonnay hardonnay nna<br />
750 5<br />
619452 Matua Valley alley y Hawkes Bay y Sauvignon Sauv Sau Blanc 750 8<br />
620583 Dragani ani ni Pinot Grigio Trebbiano Trebbia<br />
2000 8<br />
620666 Casillero sillero llero Diablo Diabl Rsv Carmenere Carm<br />
750 7<br />
620773 Masi Masianco Masianco Pinot Pino GGrigio<br />
& Verduzzo Igt 750 End Aisle, Wine<br />
Fridge, FSI<br />
5<br />
620831 Negrar ar Ripasso Ripasso p VValpolicella<br />
V Classico Doc 750 6<br />
620997 Campo p Viejo Vi Viejo CCrianza<br />
750 8<br />
621227 Straccali<br />
CChianti<br />
Docg 750 8<br />
621888 Relax elax Ri Riesling R<br />
750 4<br />
622837 Sterli Sterling Vintner's Merlot 750 8<br />
625756 Sh Sheridan's Original Double Liquor 750 10<br />
628289 89<br />
Philippe De Rothschild Pinot Noir Vdp 750 5<br />
637595 37595 7595<br />
Concilio Pinot Grigio Trentino Doc 750 4<br />
644062 644<br />
Santa Carolina Shiraz 750 5<br />
668954<br />
Banrock Station Unwooded Chardonnay<br />
Carton<br />
1000 Green Extender 12<br />
669085 9085<br />
Blu Giovello Pinot Grigio 1500 10<br />
669242 42<br />
Sterling Vintner's Chardonnay 750 8<br />
676395 Singha Lager 6 x 330 5<br />
718940 Goats Do Roam Red 750 5<br />
891879 Grappa Stravecchia 750 8<br />
897645 Sophia's Lemoncella 750 5<br />
898635 Palladium Grappa Chardonnay &<br />
Strawberry<br />
750 6<br />
�� �� �� �� ���� ��� ���� ��� �� �� �� �� �� �� ��� �� ��� �� ���� ������ �� ��� �� ��� �� ����������� �� ��� ���� ��� ��� ��� �� ��� ����<br />
�� �� �� �� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 129
BBAM<br />
Option <strong>LCBO</strong># Description Size (mL) BAM<br />
1<br />
1<br />
1<br />
Bundled Bonus AIR MILES® Reward Miles<br />
130 Promotional Turn 9<br />
BBAM<br />
Amount<br />
91850 Rekorderlig Wild Berries 500 1 1 2<br />
174615 ���������������������������� 500 1 1 2<br />
222299 The Pavillion Shiraz Cabernet Sauvignon 750<br />
281311 The Pavillion Chenin Blanc Viognier 750 4<br />
243352 Kressmann Selection Chardonnay 7500 4<br />
243378 Kressmann Selection Merlot 750 4<br />
Total<br />
BAM BA<br />
6 10<br />
2 10<br />
2 27623 Mill Street Stock Ale 6 x 341<br />
5 5<br />
Option 1 - “Buy the two listed products at the same time and d receive the Bundled B Bonus AIR MILES®”<br />
Option 2 - “Buy two of the same listed product and receive ive ve the Bundled Bonus Bo AIR MILES®”<br />
Option 3 - “Buy three of the same listed product and receive eive the Bundled Bonus B<br />
AIR MILES®”<br />
Option 4 - “Buy two of the three listed products and nd receive the Bundled Bundle Bundl<br />
Bonus AIR MILES®”<br />
���������������� �� ��� ��� �� �� ����<br />
���� �� ��� �� ��� �� �� �� �� ��
Necktags<br />
<strong>LCBO</strong>#<br />
Case<br />
Conversion Description Size (mL) NT Approved<br />
26 Mike Weir Chardonnay VQA 750<br />
Contest - game day y tickets (100th (1<br />
Grey Cup Festival) al)<br />
109 Mike Weir Cabernet Merlot VQA 750<br />
Contest - game me day tickets (100th<br />
Grey Cup Festival)<br />
1925 Courvoisier VS 750 Accolade de<br />
21097 The Glenlivet 12 Yr Malt 750 Contest test - Win a Trip<br />
157883<br />
Montes Classic Series Cabernet<br />
Sauvignon<br />
750 Press Tasting Notes<br />
216721 Tanqueray Dry Gin 11400 Recipe<br />
217687 Canadian Club Premium 1140 140 Mad Men S5 NYC Trip<br />
253575 Malibu Black Coconut Flavoured Rum 750 Recipe/product Recipe/pr info<br />
260430 Palatine 1812 Chardonnay VQA 750 75 Via Rail Ra<br />
260448 Palatine 1812 Merlot Cabernet VQA 750 Via Rail<br />
275263 Silver Lake Premium Vodka 750 Crafted in Ontario<br />
285767 Gallo Family Vineyrds White Zinfandel nfandel ndel 750 <strong>Product</strong> Info<br />
286898 Jacob's Creek Chardonnayy 750 75 Accolades<br />
286906 Absolut Vodka Unique Edition tio<br />
750 <strong>Product</strong> Info<br />
291971 Villa Wolf Pinot Noir, Pfalz<br />
750 <strong>Product</strong> knowledge<br />
298364 Black Velvet Toasted sted ted Caramel Whisky 750 Informational Caramel Whisky<br />
578641<br />
Casillero Del Diablo lo Reserva Sauvignon Sauvig Sa<br />
Blanc<br />
750 Cool Climate Wine - <strong>Product</strong> Info<br />
604348 Absolut Apeach Vodka<br />
750 Recipe<br />
665471 Jacob's ob's b's Creek<br />
Reserve Shiraz Sh<br />
750 Accolades<br />
������ ���� ���� �� ���� ������ ����<br />
��� ���<br />
�� ��� �� �������� �� �� ��� ��� ������ ��� �� ��� ����<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 131
Display y Table<br />
Merchandising chandisin<br />
<strong>Guide</strong>lines uidelines uideline<br />
The following section provides direction on<br />
merchandising merchandi merchand Nesting and Promo Tables.<br />
If yo you<br />
have any questions, please contact<br />
your yo<br />
store’s Regional Visual Merchandiser<br />
or e-mail visual.merchandising@lcbo.com.<br />
�����������<br />
��
Display Table Themes<br />
The Nesting Table Map is used for all of the Nesting Table<br />
Layouts.<br />
The products have been selected by Category<br />
Management and arranged by Visual Merchandising<br />
according to the “like-<strong>with</strong>-like” and “colour/size/type”<br />
principles to accomplish a balanced, easy-to-shop display.<br />
Please merchandise the tables according to the themes s<br />
provided.<br />
These themes have been selected to integrate <strong>with</strong> the<br />
Promotional Theme and to maximize sales potential. otential. ntial.<br />
<strong>Product</strong> Orders<br />
For each Nesting Table, please ease order or two or o three cases of each of the 12-18<br />
participating products.<br />
For each Promo Table, ble, please order orde ord two or three cases of each of the six to eight<br />
participating products. roducts.<br />
The Store e Manager may modify m product selections, based on customer buying patterns<br />
and demographics emographics mographics but b alternative products should match the theme.<br />
134 Promotional Turn 9<br />
Merchandising Display Tables<br />
���<br />
Example Exa of<br />
colour,<br />
siz size, type<br />
Example of<br />
“like <strong>with</strong> like”<br />
������������� �
Nesting Table Baskets<br />
<strong>Product</strong> Placement<br />
Too many facings of the same product will make the display seem cluttered, d, , dulling the<br />
impact of the products being promoted.<br />
By following the basic principle of ‘like product <strong>with</strong> like product’, you u will accomplis accompl accomplish<br />
�����������������������������������������������������<br />
Remember to consider the colour, size and type when building ding your display. dis<br />
Placing complementary colours next to each other also so enhances the look l of the display.<br />
Items on the Display Tables should not ‘compete’ <strong>with</strong> h each other.<br />
Nesting Table Baskets<br />
All nesting tables must have a basket asket on each c ccorner<br />
of the table.<br />
Select one product to merchandise merchan in each e basket to<br />
complement the theme. eme. Sign the product pro p <strong>with</strong> metal sign<br />
holders and black k sign inserts.<br />
Each medium-sized m-sized basket<br />
hholds<br />
two cases of 750 mL<br />
product or one one case of 1000 10<br />
mL /1500 mL product.<br />
���������������� �<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 135<br />
Example of<br />
basket <strong>with</strong> sign
Store #<br />
For the<br />
Sprirts<br />
Lover<br />
Nesting Table Theme<br />
goLOCAL<br />
Gifts Under<br />
$25<br />
1 1<br />
10 2 1 1 1<br />
15 1<br />
17 1<br />
21 1 1<br />
22 1<br />
23 1<br />
31 1<br />
35 1<br />
38 1 1<br />
57 1<br />
115 1 1 1<br />
149 1 1<br />
164 1<br />
171 1<br />
187 1 1 1<br />
198 1<br />
200 1<br />
212 1<br />
217 1<br />
226 1<br />
248 1 1<br />
249 1<br />
252 1<br />
329 1<br />
334 1 1 1<br />
340 1<br />
344 1<br />
346 1 1 1 1<br />
351 1<br />
355 1 1<br />
1 1<br />
359 1<br />
360 1<br />
1<br />
361 1<br />
367 7 1<br />
1<br />
371 1<br />
1<br />
373 1<br />
378 1 1<br />
381 1<br />
386 1<br />
388 Essential<br />
390 1 1<br />
393 1<br />
394 1<br />
412 1 1 1<br />
416 1 1<br />
VINTAGES<br />
Essentials<br />
Store #<br />
136 Promotional Turn 9<br />
For the<br />
Sprirts<br />
Lover<br />
Nesting Table Fixtures<br />
Nesting Table Theme<br />
goLOCAL<br />
Gifts Under<br />
$25<br />
VINTAGES<br />
417 1 1<br />
432 1<br />
438 1<br />
445 1 1 1 1<br />
452 1<br />
459 1<br />
470 1<br />
495 1<br />
497 1<br />
511 1<br />
522 1<br />
523 1<br />
1<br />
532 32<br />
1<br />
542 1<br />
544<br />
1<br />
545<br />
1<br />
555<br />
1<br />
556 5<br />
1 1<br />
568<br />
1<br />
573 57<br />
1<br />
575 1<br />
579 1<br />
580 1 1<br />
587 1<br />
590 1 1<br />
601 1<br />
605 1<br />
617 1<br />
619 1<br />
623 1<br />
624 1<br />
627 1<br />
631 1 1<br />
632 1<br />
641 1<br />
643 1<br />
703 1<br />
771 1 1<br />
<strong>Product</strong> Theme Location<br />
��ssentials Essentials<br />
���������������<br />
���� ��� ��� ��� ��� ��� ������� ���� �� �� ���� �� �� ���� �� ���� �� ��� ���� ��� ��� ���� ��� �� ���� �� ��� ���� ��� ��� ���� �� ��� �� ����� ���� �� �� �� �� �� �� ��� ��� ��� �� ���� �� �� �� �� �� �� �� �������<br />
��� ��� �� ��� �� �� ��� �� �����<br />
�� �� ���� �� �� ���� ������<br />
�� �� ���� �� ��� ���� �� � ���� �� �� ���� �� ��� ���� ��� ��� ���� �� ��� ��� ��� ���� ��� �� �� �<br />
���������������������������������������<br />
themes. It is the Manager’s discretion<br />
to choose which themed tables to build.
Nesting Table Map<br />
Use for all Nesting Table Themes<br />
Q<br />
3 Facings<br />
3 Facings<br />
R<br />
Basket<br />
1 Case<br />
H<br />
I<br />
Basket<br />
1 Case<br />
3 Facings<br />
3 Facings<br />
3 Facings 3 Facings<br />
J K<br />
3 Facings 3 Facings �� ��<br />
3 Facings ���<br />
L<br />
3 Facings<br />
H<br />
I J<br />
cing�� K<br />
L<br />
3 Facings<br />
G<br />
3 Facings<br />
G<br />
M<br />
3 Facings<br />
M<br />
3 Facings<br />
SOFT S<br />
DRESSING ��E D E<br />
3 Facings 3 Facings F<br />
SIGNAGE<br />
3 Facings<br />
F<br />
3 Facings<br />
F<br />
N<br />
3 Facings<br />
N<br />
3 Facings<br />
C<br />
B<br />
A<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 137<br />
3 Facings<br />
3 Facings<br />
3 Facings<br />
Basket<br />
1 1 Case<br />
P<br />
E<br />
D<br />
C<br />
B<br />
A<br />
���������������<br />
��� �� �� �� ��<br />
���������� ���������� ���<br />
�� ���� ���� ��� ��� ����� ��� ��� ���<br />
Basket<br />
1 Case<br />
O<br />
3 Facings<br />
3 Facings<br />
3 Facings<br />
3 Facings<br />
3 Facings<br />
FRONT OF STORE
Holiday Wrapped Up: For the Spirits Lover<br />
Location <strong>LCBO</strong># Description Format mat<br />
A 222992 St Remy VSOP Brandy Gift Pack<br />
B 194068 Canadian Club Premium Gift Pack<br />
C 290932 Forty Creek Barrel Select Gift Pack Pac<br />
D 222885 Crown Royal Gift Carton Gift Pack<br />
E 290957 Gibson's Finest 12-Year Old Gift G Pack<br />
F 245068 Disaronno Gift Pack<br />
G 290940 Canadian Club Premium Gift Pack<br />
H 18945 St Remy VSOP Brandy Gift Pack<br />
I 287102 El Dorado 12-Year Old Gift Pack<br />
J 194365 Gentleman Jack Gift Pack<br />
K 601344 Chivas Regal 12-Year Old Gift Pack<br />
L 287581 The Glenlivet 12-Year Old Gift Pack<br />
M 184721 Courvoisier VS Gift Pack<br />
N 243444 Courvoisier VS Gift Pack<br />
O 622357 Hennessy VS Gift Pack<br />
P 287029 Crystal Head Vodka Gift Pack Pa<br />
Gift Pack<br />
Q 245175 Glenmorangie ngie gie Discovery Gift Set<br />
Gift Pack<br />
R 604686 ���������������������� ���� �� ������ ������ ����<br />
Gift Pack<br />
Alternate <strong>Product</strong>s<br />
N1 964254 Armagnac De Montal Monta<br />
Gift Pack<br />
N1 289819 Ardbeg rdbeg 10-Year 10-Yea Old O Islay Single Malt Gift Pack<br />
N1 49403 Bottega Jeroboam Jerob Jero Grappa Server <strong>with</strong> Tap Gift Pack<br />
N1 MANAGERS MANAGE DISCRETION OF GIFT PACKS WITH A SPIRITS THEME Gift Pack<br />
NOTE: E: The Nesting T TTable<br />
Map is used for all of the Nesting Table Layouts.<br />
Re-order# e-order# DGN<br />
13098-87<br />
Shelf f Talkers kers<br />
DMS Re-order# DMS-13098-96<br />
138 Promotional Turn 9<br />
Nesting Table Theme: N1 & N4<br />
���� �� ���� ��� ��� ��� ����� �� ��� �� �� �� �� �� ���������� �� �� �� ����<br />
� �� �� �� �� �� ��� �� �� ��
Nesting Table Theme: N2<br />
goLocal: VQA Gifting and/or Entertaining Selections<br />
Location <strong>LCBO</strong># Description Format<br />
A<br />
Gift Pack<br />
B Gift Pack Pac<br />
C Gift Pack P<br />
D Gift G Pack<br />
E Gift Pack<br />
F Gift Pack<br />
G Gift Pack<br />
H Gift Pack<br />
I Gift Pack<br />
J<br />
MANAGERS DISCRETION TION ION TO SELECT SELEC THE<br />
18 PRODUCTS TO FIT THE THEME VQA GIFTING GGIF<br />
Gift Pack<br />
K AND/OR ENTERTAINING RTAINING TAIN SELECTIONS.<br />
SELECTION E<br />
Gift Pack<br />
L Gift Pack<br />
M Gift Pack<br />
N Gift Pack<br />
O Gift Pack<br />
P Gift Pack<br />
Q Gift Pack<br />
R Gift Pack<br />
Alternate <strong>Product</strong>s<br />
N2 Gift Pack<br />
N2 Gift Pack<br />
NOTE: The he Nesting Nesting Table<br />
Table Map is used for all of the Nesting Table Layouts.<br />
Re-order# order# DGN 13098-88 1309 1<br />
����������������<br />
�� �� �� �� �� ���� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 139
Gifts Under $25<br />
140 Promotional Turn 9<br />
Nesting Table Theme: N3<br />
Location <strong>LCBO</strong># Description Format mat<br />
A 291385 Nalewka Babuni Gift G Pack<br />
B 898478 Freixenet Cordon Negro Gift Pack<br />
C 190066 Fuzion Alta Gift Pack<br />
D 291609 Beso de Vino Selección Gift Pack Pa<br />
E 291252 Two Oceans Duo Gift Gi Pack<br />
F 291237 PKNT Gift Pack Gift Pack<br />
G 291260 Santa Rita 120 Series Gift Pack<br />
H 291294 Woodbridge Holiday Gift Pack Gift Pack<br />
I 187377 Flat Rock Riddled Sparkling Gift Pack<br />
J 289207 Light Bulb Liqueur - 2 Flavours Gift Pack<br />
K 601393 Dooley's Six Appeal Gift Pack<br />
L 49627 Tequila Rose 6-Pack Gift Pack<br />
M 84137 Baileys Irish Cream Sampler pler r<br />
Gift Pack<br />
N 49262 Absolut Five Flavour Gift Pack<br />
Gift Pack<br />
O 296541 Appleton Estate VX<br />
Gift Pack<br />
P 461962 Crown Royal Gift Pack<br />
Q 624221 Mozart Chocolate hocolate ocolate Cream<br />
Gift Pack<br />
R 288613 Palm Bay<br />
Gift Pack<br />
Alternate <strong>Product</strong>s<br />
N2 604181 Bottega Fior di Latte Grappa Gift Pack<br />
N2 131565 Pravda Pr<br />
Gift Pack<br />
N2 MANAGERS DISCRETION OF GIFT PACKS UNDER $25 THEME Gift Pack<br />
N2 Gift Pack<br />
NOTE: The Nesting Tab TTable<br />
Map is used for all of the Nesting Table Layouts.<br />
Re-order# e-order# -order# DGN<br />
13 13088-89<br />
����� ����������������<br />
�� �� �� ��� ����<br />
� �� �� ����<br />
�� ���<br />
����<br />
����<br />
�� �� �� �� ��� �����<br />
��
Promo Table Fixtures - <strong>Product</strong> Theme Locations<br />
<strong>Product</strong> Theme Location<br />
Promo Table Themes<br />
Store # What’s New 10 Easy Gifts A New Group of 7 Wine: Wine e Cusine C<br />
5 1<br />
10 1<br />
115 1 1 1<br />
187 1 1 1 1<br />
212 1<br />
252 1 1 1 1<br />
253 1 1 1<br />
265 1<br />
334 1 1 1<br />
1<br />
355 1 1<br />
378 1 1 1<br />
1<br />
388 1<br />
445 1 1 1<br />
1<br />
491 1<br />
497 1<br />
573 1<br />
590 1 1<br />
1 1<br />
617 1<br />
619 1 1<br />
1<br />
624 1 1<br />
1 1<br />
631 1 1<br />
1<br />
632 1 1<br />
1<br />
703 1 1<br />
������ ��� �� ����<br />
�� �� ���� ��� �� ���<br />
��������� ���<br />
�� �� �� ��� ��� �� �� �� �� �� ��� �����<br />
� �� �� �� �� ���<br />
�� �� �� �� �� �� �� ��� �����<br />
�� �� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 141
Promotional Table Location Map<br />
G<br />
3 Facings<br />
H<br />
3 Facings<br />
A<br />
3 Facings<br />
F<br />
3 Facings<br />
SIGNAGE<br />
B<br />
3 Facings<br />
FRONT OF STORE<br />
E<br />
3 Facings<br />
D<br />
3 Facings<br />
C<br />
3 Facings<br />
Promo Table 1: What’s New Ne<br />
142 Promotional Turn 9<br />
Promo Table Themes<br />
Location <strong>LCBO</strong># Description<br />
Descriptio<br />
Format<br />
A 285957 Damblat Armagnac Armagn Armag Napoleon 10 Years Old 750 mL<br />
B 283911 1 Captain Morgan Mo Silver Spiced Rum 750 mL<br />
C 307769 07769 ����������������������� ������ ���<br />
750 mL<br />
D 293134 93134 Paul Pau Mas Estate Cabernet Merlot 750 mL<br />
E 107904 Wyndham Estate George Wyndham Founder's Reserve Shiraz 750 mL<br />
F 288696 Cuvee Van De Keizer Blauw 750 mL<br />
G 290148 0148 Crazy Uncle Blood Orange, Rosemary & Maple Punch 1 L<br />
H Alternate rnate Prod<br />
<strong>Product</strong>s<br />
(VE) (V 180695 ��������������������������������������� 750 mL<br />
P2 (VE) 302018 Chateau Pipeau Saint-Émilion Grand Cru 750 mL<br />
���������������<br />
���� ���� ����<br />
�� ��� �� �� �� �� ����<br />
�� �����<br />
Re-order# DGN 13098-90<br />
The Promo Table Map is used for all four ur r Table<br />
Layouts.<br />
To merchandise the table properly, erly, ly, 2-3 cases of o<br />
each product should be ordered, ered, allowing for�<br />
for 3<br />
facings of each product.
Promo Table 2: 10 Easy Gifts<br />
Location <strong>LCBO</strong># Description Format Forma Fo<br />
A 269845 Cooralook Strathbogie Ranges Chardonnay 750 mL<br />
B 572875 Peter Lehmann Barossa Shiraz 750 50 mL m<br />
C (V) 216424 Poças Colheita 1994 (November 10th Release) 750 mL m<br />
D 480616 Jack Daniel’s Single Barrel Select 750 75 mL<br />
E 559062 Nalewka Babuni dessert cherry wine 750 mL<br />
F 94094 Domaine Pinnacle Ice Cider 375 mL<br />
G 155341 Perrier Jouët Grand Brut Champagne 750 mL<br />
H 3822 Wychwood Brewery Bah Humbug Christmas mas s Ale A<br />
500 mL<br />
Re-order# DGN 13098-91<br />
Promo Table 3: A New Group of 7<br />
Location <strong>LCBO</strong># Descriptionn Format<br />
A (V) 660704 Stratus White e VQA V<br />
750 mL<br />
B 417642 Cave Spring Pinot Noir VQA<br />
750 mL<br />
C (VE) 56689 Stratus tratus atus Red Icewine VQA<br />
750 mL<br />
D 217521 Henry nry of of Pelham Pelham Cuvée Cuvée C Catherine Brut 750 mL<br />
E (V) 125310 Norman Norman Hardie Pinot Pin Pi Noir VQA 750 mL<br />
F (V) 43281 Flat Rock Riesling Riesli VQA 750 mL<br />
G (VE) 591313 313 Malivoire Gamay Ga VQA 750 mL<br />
H 417642 642 Cave ve Spring Sp S Pinot Noir VQA 750 mL<br />
Re-order# DGN 13098-92 -92<br />
Promo mo o Table 4: Win WWine:<br />
Wine Cusine<br />
Location ocation cation LC L<strong>LCBO</strong>#<br />
Description Format<br />
A<br />
614669 Trapiche Reserve Cabernet Sauvignon 750 mL<br />
B<br />
(V) 328567 Cathedral Cellar Cabernet Sauvignon 750 mL<br />
C<br />
64287 Cono Sur Viognier 750 mL<br />
D 619221 Baron Philippe de Rothschild Viognier 750 mL<br />
E 566174 Warre’s Otima 10-Year-Old 500 mL<br />
F (VE) 121749 Taylor Fladgate 10 Year Old Tawny Port 750 mL<br />
G 64287 Cono Sur Viognier 750 mL<br />
H 619221 Baron Philippe de Rothschild Viognier 750 mL<br />
Re-order# DGN 13098-93<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 143<br />
Promo Table Themes<br />
������� �� �� �� �� ��� ���� �� ��� �� �� �� ���������� �� ��� ����<br />
�� �� �� �� ��� ��� ��� �� �� �� �� �� ��
Overview<br />
��� ����� �� ���� ������� ������ ������� ������� ����� ������ ������� ���� ������ ������ ������<br />
stores. Each quarter, a maximum of 14 displays feature products that are crowned wned by<br />
a branded backlit sign. Each backlit sign shows the image of one featured red ed product<br />
<strong>with</strong> an accompanying cocktail or pour.<br />
Turn 1 – P 3, 4, 5<br />
Turn 2 – P6, 7, 8<br />
Turn 3 – <strong>P9</strong>, 10, 11<br />
Turn 4 – P 12, 13, 1, 2<br />
Participating Stores<br />
Stores (7)<br />
�� Store 10 – 14 spots Summerhill<br />
�� Store 21 – 4 spots Ancaster<br />
�� Store 187 – 4 spots Barrie<br />
�� Store 334 – 5 spots Mississauga ga a<br />
�� Store 346 – 4 spots Woodbridge ridge<br />
�� Store 445 – 4 spots Oakville ville<br />
�� Store 590 – 4 spots Markham arkham<br />
Brand Hi Lite Program – Display Location<br />
144 Promotional Turn 9<br />
Promotion Dates: August 19 to October 4, 2012<br />
���������������� ��
Brand Hi Lite Program – <strong>Product</strong> Placement<br />
Continued<br />
Shelf Talkers<br />
This turn, we are doing something different; we are introducing shelf talkers ers that will wi<br />
highlight the 35 products that will be merchandised on the Halo Columns. mns. . Each shelf s<br />
talker will provide a description of the product, image, and a QR code de e that will provide provid prov<br />
additional information to the customer.<br />
Beer QR Codes (9 QR’s required) - will lead the customer back ack k to our existing existin Mobile<br />
Optimized Beer Selector.<br />
Spirits QR Codes (15 QR’s required) - will open the customer’s mer’s e-mail e-ma e-m program, and<br />
open a self populated e-mail that will allow them to ‘e-mail a friend’ friend frien information about<br />
this great product they found at the <strong>LCBO</strong>.<br />
Ready to Drink QR Codes (9 QR’s required) d) - will open the th customer’s e-mail program,<br />
and open a self populated e-mail that will allow them th to ‘e-mail a friend’ information<br />
about this great product they found at t the <strong>LCBO</strong>.<br />
NOTE: Artwork for shelf talkers rs is not complete comple comp at the time of this guide’s<br />
publication.<br />
Brand Hi Lite Displays plays ays<br />
Please merchandise dise products selections se as indicated on each shelf for all brand hi lite<br />
displays.<br />
Brand Hi i Lite #1 – Baileys Bail Bai<br />
Biscotti<br />
Shelf <strong>LCBO</strong> # Description Format Cases<br />
Shelf #1 (Top) 285262 Baileys Biscotti 750 mL 2 cases<br />
Shelf #2 285262 Baileys Biscotti 750 mL 2 cases<br />
Shelf #3 285262 Baileys Biscotti 750 mL 2 cases<br />
Shelf #4 285262 Baileys Biscotti 750 mL 2 cases<br />
Shelf #5 285262 Baileys Biscotti 750 mL 2 cases<br />
���� ����������������<br />
�� ��<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 145
Brand Hi Lite Program – <strong>Product</strong> Placement<br />
Please merchandise products selections as indicated on each shelf for all Brand and nd<br />
Hi Lite displays.<br />
Brand Hi Lite #2 – Iceberg<br />
750 mL<br />
750 50 mL m<br />
rg 750 7<br />
eberg er 11 1<br />
Iceberg erg<br />
*Please * merchandise ndise dise products selections select sele as indicated on each shelf.<br />
������<br />
Brand Hi Lite #3 – Crown own Royal Maple Ma<br />
Shelf <strong>LCBO</strong> # Description Format Cases C<br />
Shelf #1 (Top) 400754 Iceberg 750 mL 2 cases<br />
Shelf #2 400754 Iceberg 750 mL 2 cases<br />
Shelf #3 400754 Iceberg 750 mL 2 cases<br />
Shelf #4 227413 Iceberg 1140 mL 2 cases<br />
Shelf #5 544155 Iceberg 1750 mL 2 cases<br />
�<br />
Shelf Shel<br />
Shelf #1 (T (Top)<br />
Shelf SShelf<br />
# #2<br />
Sh SShelf #3<br />
<strong>LCBO</strong> #<br />
312801<br />
312801<br />
312801<br />
Description<br />
Crown Royal Maple<br />
Crown Royal Maple<br />
Crown Royal Maple<br />
Format<br />
750 mL<br />
750 mL<br />
750 mL<br />
Cases<br />
2 cases<br />
2 cases<br />
2 cases<br />
Shelf #4 312801 Crown Royal Maple 750 mL 2 cases<br />
Shelf #5 312801 Crown Royal Maple 750 mL 2 cases<br />
*Please merchandise products selections as indicated on each shelf.<br />
146 Promotional Turn 9<br />
Continued<br />
��������� �����<br />
�� ���� ����� �� �� �� �� �� �� �� ��� �� �
Brand Hi Lite Program – <strong>Product</strong> Placement<br />
Continued<br />
Please merchandise products selections as indicated on each shelf for all Brand Bran ra<br />
Hi Lite displays.<br />
Brand Hi Lite #4 – Johnnie Walker Gold Reserve<br />
Shelf <strong>LCBO</strong> # Description Format Form Cases<br />
Shelf #1 (Top) 291278 Johnnie Walker er Gold Reserve 750 75 mL 2 cases<br />
Shelf #2 291278 Johnnie Walker ker Gold Reserve 750 mL 2 cases<br />
Shelf #3 291278 Johnnie e Walker Gold Reserve Reserv 750 mL 2 cases<br />
Shelf #4 292805 Johnnie nnie nie Walker Platnium 750 mL 2 cases<br />
Shelf #5 292805 Johnnie Walker Platnium 750 mL 2 cases<br />
�����Forma<br />
Johnnie Walker W Platni<br />
erchandise handise products<br />
����<br />
Brand Hi Lite #5 – Forty Creek Cream Cr<br />
*Please merchandise products selections as indicated on each shelf.<br />
Shelf<br />
Shelf #1 (Top)<br />
Shelf #2<br />
Shelf #3<br />
Shelf #4<br />
���Shelf<br />
<strong>LCBO</strong> #<br />
281378<br />
281378<br />
285254<br />
285254<br />
Description<br />
Forty Creek Cream<br />
Forty Creek Cream<br />
Forty Creek Copper Pot<br />
Forty Creek Copper Pot<br />
Format<br />
750 mL<br />
750 mL<br />
750 mL<br />
750 mL<br />
Cases<br />
2 cases<br />
2 cases<br />
2 cases<br />
2 cases<br />
Shelf #5 605733 Forty Creek Barrel Select 1140 mL 2 cases<br />
lf<br />
Shelf<br />
S<br />
�������� ��� ���<br />
*Please merchandise products selections as indicated on each shelf.<br />
<strong>Marketing</strong> & <strong>Product</strong> <strong>Guide</strong> - Holiday 1 147<br />
er Gold Rese���<br />
��� �� ���� ��� ���
Brand Hi Lite #6 – Don Julio Blanco<br />
Brand Hi Lite Program – <strong>Product</strong> Placement<br />
148 Promotional Turn 9<br />
Continued<br />
Shelf <strong>LCBO</strong> # Description Format Cases Case<br />
Shelf #1 (Top) 173542 Don Julio Blanco 750 mL 2 cases<br />
Shelf #2 173542 Don Julio Blanco 750 50 mL 2 cases<br />
Shelf #3 173559 Don Julio Reposado 750 mL 2 cases case cas<br />
Shelf #4 173559 Don Julio Reposadoo 750 50 mL 2 cases c<br />
Shelf #5 31153 Don Julio 1942 750 mL 2 cases<br />
*Please * merchandise products selections elections tions as indicated<br />
on each shelf.<br />
������������� �� ���� ���� �� ������ �� �� �� ����