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Similarly, Woodfin asserts “in essence, it describes the process whereby one social group<br />

achieves and maintains power over subordinate groups primarily through the latter’s consent,<br />

secured through ideological process rather than through direct coercion” (2006, pp. 133-134).<br />

Furthermore, this understanding <strong>of</strong> hegemony in its non-physical context can be recognized<br />

in the context <strong>of</strong> contemporary society as:<br />

Gramsci understood that dominant power in the 20 th century was not always<br />

exercised simply by physical force but also was expressed through social<br />

psychological attempts to win people’s consent to domination through cultural<br />

institutions such as the media, the schools, the family, and the church. (Kincheloe &<br />

McLaren, 2005, p. 309)<br />

Finally, the work <strong>of</strong> Althusser on symbolic domination via schooling practices contributes to<br />

this project through the textbook as one (<strong>of</strong> many) mediums that <strong>of</strong>ficial schooling practices<br />

and knowledges is provided to students. Of this, McCarthy writes:<br />

…it is the institution <strong>of</strong> schooling, as Althusser (1971) reminds us, that is principally<br />

organized around the production <strong>of</strong> knowledge and the production <strong>of</strong> meanings. It is<br />

schooling, via its instrumental (rules and bureaucratic organization) and expressive<br />

(rituals, etc.) orders, that generates and regenerates representations <strong>of</strong> the social<br />

world. (1990, p. 7)<br />

To summarise, this section has outlined the specific aspects <strong>of</strong> hegemony relevant to this<br />

project emphasising non-physical acts <strong>of</strong> power exercised in curriculum contexts.<br />

2.5 Dominant discourses.<br />

In providing an explanation <strong>of</strong> dominant discourses, Rogers writes:<br />

Discourses are intimately related to the distribution <strong>of</strong> social power and hierarchical<br />

structure in society, which is why they are always and everywhere ideological.<br />

Control over certain Discourses can lead to the acquisition <strong>of</strong> social goods (money,<br />

power, status) in a society. These Discourses empower those groups that have the<br />

least conflicts with their other Discourses when they use them. Let us call Discourses<br />

that lead to social goods in a society dominant Discourses, and let us refer to those<br />

groups that have the fewest conflicts when using them as dominant groups.” (2004,<br />

p. 6)<br />

40

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