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FIRST ALUMNI MEETING TOUR<br />
New York City<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 1
SOFITEL POSITIONING<br />
A SOFITEL<br />
DESIGN<br />
BOUTIQUE HOTEL<br />
<strong>Sofitel</strong> So Mauritius<br />
A COLLECTION OF<br />
WORLD CLASS HOTELS<br />
FRENCH ELEGANCE<br />
<strong>Sofitel</strong> Mauritius l’Impérial<br />
A SOFITEL<br />
LEGENDARY<br />
PALACE HOTEL<br />
<strong>Sofitel</strong> Legend Metropole<br />
Hanoi<br />
Communications Department <strong>Sofitel</strong> Worldwide<br />
04/07/2011 - P 2
COMPARISON TO<br />
OTHER LUXURY BRANDS<br />
MODERNITY /<br />
CONTEMPORARY<br />
TRADITION /<br />
TRENDY HERITAGE<br />
Communications Department <strong>Sofitel</strong> Worldwide<br />
04/07/2011 - P 3
NEW STRATEGIC VISION:<br />
Be Magnifique<br />
« <strong>Sofitel</strong> and its Ambassadors link the world with French elegance<br />
across a collection of unique addresses offering their guests and<br />
partners a personalized service enriched with emotion, performance<br />
and a passion for excellence. »<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 4
FRENCH ELEGANCE<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 5
3 STRATEGIC PILLARS<br />
F&B Culture<br />
Design<br />
Communications Department <strong>Sofitel</strong> Worldwide<br />
04/07/2011 - P 6
FOCUS ON DESIGN<br />
<strong>Sofitel</strong> capitalizes on French designers and<br />
stylists, both for new hotels and main<br />
renovations<br />
Each <strong>Sofitel</strong> hotel is different to enjoy a<br />
specific experience<br />
Each address artfully blends <strong>Sofitel</strong> French<br />
origins with the very best of local cultures<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 7
SOFITEL AND DESIGNERS<br />
• Renowned designers put their artistic sensitivities and incomparable<br />
style to work as they create a unique atmosphere in each hotel<br />
Sybille de Margerie<br />
<strong>Sofitel</strong> Legend<br />
Kenzo Takada<br />
<strong>Sofitel</strong> So Mauritius<br />
Jean Nouvel<br />
<strong>Sofitel</strong> Vienna<br />
Didier Gomez<br />
Rabat, Paris, Essaouira, Beirut<br />
Communications Department <strong>Sofitel</strong> Worldwide<br />
Marc Hertrich et<br />
Nicolas Adnet<br />
Marseilles , Casablanca<br />
3
100 KEY AWARDS IN 2010<br />
+10% Vs 2009<br />
8 <strong>Sofitel</strong> properties<br />
<strong>Sofitel</strong> Washington DC Lafayette Square<br />
<strong>Sofitel</strong> Brussels Europe (2 awards)<br />
<strong>Sofitel</strong> Hamburg Alter Wall<br />
<strong>Sofitel</strong> Macau at Ponte 16<br />
<strong>Sofitel</strong> Wanda Beijing<br />
<strong>Sofitel</strong> Berlin Gerdarmenmarkt<br />
<strong>Sofitel</strong> Moorea la Ora Beach Resort<br />
Top ranked Hotels<br />
<strong>Sofitel</strong> Hamburg Alter Wall<br />
<strong>Sofitel</strong> Luxembourg Le Grand Ducal<br />
<strong>Sofitel</strong> Budapest Chain Bridge<br />
2007 : 30 awards<br />
2008 : 60 awards<br />
2009 : 90 awards<br />
Top 20/50 Urban hotels:<br />
<strong>Sofitel</strong> Chicago Water Tower<br />
<strong>Sofitel</strong> Washington DC Lafayette Square<br />
Heritage category<br />
<strong>Sofitel</strong> Legend Metropole Hanoi<br />
<strong>Sofitel</strong> Buenos Aires Arroyo<br />
<strong>Sofitel</strong> Legend Metropole Hanoi<br />
Best Hotel Brand in Pacific<br />
<strong>Sofitel</strong> Luxury Hotels<br />
Gold List 2010 (US)<br />
<strong>Sofitel</strong> Legend Metropole Hanoi<br />
<strong>Sofitel</strong> Buenos Aires Arroyo<br />
<strong>Sofitel</strong> Cartagena Santa Clara<br />
<strong>Sofitel</strong> Angkor Phokeethra Golf & Spa<br />
Hot Hotel 2010 & Hot New Spa (ASIA)<br />
<strong>Sofitel</strong> Legend Metropole Hanoi<br />
Reader’s Choice Awards 2010 (WW)<br />
<strong>Sofitel</strong> Berlin Gendarmenmarkt<br />
<strong>Sofitel</strong> Budapest Chain Bridge<br />
<strong>Sofitel</strong> London St James<br />
<strong>Sofitel</strong> Fès Palais Jamai<br />
<strong>Sofitel</strong> Melbourne On Collins<br />
<strong>Sofitel</strong> Queenstown Hotel & Spa<br />
<strong>Sofitel</strong> Legend Metropole Hanoi<br />
<strong>Sofitel</strong> Shanghai Hyland<br />
<strong>Sofitel</strong> Chicago Water Tower<br />
<strong>Sofitel</strong> Montreal Golden Mile<br />
<strong>Sofitel</strong> Cartagena Santa Clara<br />
<strong>Sofitel</strong> Buenos Aires<br />
<strong>Sofitel</strong> Moorea La Ora Beach Resort<br />
<strong>Sofitel</strong> Bora Bora Marara & Private Island<br />
Communications Department <strong>Sofitel</strong> Worldwide<br />
04/07/2011 - P 9
SOFITEL NEW YORK-Facts<br />
Open in 2000<br />
Designed by Pierre-Yves Rouchon<br />
398 Rooms Including 52 Suites<br />
Gaby Restaurant<br />
Gaby Bar<br />
SoFit Fitness Center<br />
Le Grand Paris Ballroom<br />
8 Meeting Rooms<br />
Complimentary Internet Stations<br />
Concierge Cles D’Or<br />
284 Full time Ambassadors<br />
32 Nationalities<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 10
SOFITEL NEW YORK-Diversity<br />
White (not of hispanic origins) Black (not of hispanic origins<br />
Hispanic Asian or Pacific Islander<br />
American Indian or Alaskan native<br />
29%<br />
24%<br />
0%<br />
29%<br />
18%<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 11
Intercultural Management<br />
WHY CROSS CULTURAL<br />
AWARENESS?<br />
"...the single greatest barrier to business success is the one erected by<br />
culture." Edward T. Hall and Mildred Reed Hall<br />
In short, culture is behind everything we do or say<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 12
Intercultural Management<br />
Why INTERCULTURAL MANAGEMENT?<br />
-Developing international markets<br />
-Planning a global strategy<br />
-Developing International leadership<br />
-Developing multicultural teams<br />
-Creating a global vision for international integration<br />
-Dealing with international mobility and expatriation issues<br />
Fact: Today's manager increasingly has to work in international and<br />
cross cultural environments<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 13
Intercultural Management<br />
EXPATRIATE RELOCATION AND CULTURE SHOCK<br />
-Stimulation<br />
-Culture Shock<br />
-Adjustment<br />
-Enthusiasm<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 14
Intercultural Management<br />
Intercultural Management requires different skills as:<br />
- Communication<br />
- Etiquette<br />
- Conflict resolution<br />
- Time management<br />
- Etc�<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 15
Intercultural Management<br />
Minimum one should know about one country before a transfer:<br />
-Some facts and statistics<br />
-Society and Culture<br />
- Diversity, family values, class systems, etc�<br />
-Etiquette and Customs<br />
- Meeting etiquette, dinning etiquette, etc�.<br />
-Business etiquette and protocol<br />
- Relationship and communication, business negotiations,<br />
business meeting etiquette.<br />
18<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 16
Intercultural Management<br />
Business Meetings No talk or very little before<br />
the meeting. The relation<br />
may start after the<br />
contract signed<br />
Business negotiations Straight to facts.<br />
Supporting by data. The<br />
objective is to make<br />
decisions, time is valuable<br />
Relationship & Communications Business can be done on<br />
the telephone<br />
Dinning Etiquette Relaxed table manners,<br />
relaxed environment<br />
USA Argentina Brazil<br />
Arrive on time, but you will<br />
wait. Mettings are to discuss<br />
not to take decisions<br />
Difficulties in disagree.<br />
Hierarchy is very important<br />
Trust is very important. Favor<br />
are to be paied soon.<br />
Business is face to face<br />
Dress is very important.<br />
Arrive 30/40 minutes later is<br />
normal<br />
Family Values Individualism is prized Honour. Family assists<br />
whenever necessary<br />
Expect last minute<br />
cancelations. Interruption is a<br />
normal thing. Don't show<br />
frustration<br />
No rush, take time. They do<br />
business with people not with<br />
companies.<br />
Relation with the individual<br />
more than with the company<br />
Arrive late, 30 minutes if a<br />
party one hour minimum<br />
Nepotisme is positive. Family<br />
assists when necessary<br />
Communications Department <strong>Sofitel</strong> Worldwide 04/07/2011 - P 17
Merci<br />
Grazie<br />
Grazie<br />
dziękuję<br />
Thank Thank Thank you<br />
you<br />
Obrigado<br />
Obrigado<br />
Danke<br />
Gracias Gracias<br />
Gracias<br />
اًركش<br />
Come and join us :<br />
谢谢<br />
Ευχαριστώ<br />
Tesekkur Tesekkur Tesekkur ederim<br />
ederim<br />
» http://www.accor.com<br />
» http://www.sofitel.com<br />
Communications Department <strong>Sofitel</strong> Worldwide<br />
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