European Journal of Scientific Research (ISSN: 1450 ... - EuroJournals
European Journal of Scientific Research (ISSN: 1450 ... - EuroJournals
European Journal of Scientific Research (ISSN: 1450 ... - EuroJournals
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© <strong>European</strong> <strong>Journal</strong> <strong>of</strong> <strong>Scientific</strong> <strong>Research</strong>, Vol 7, No 5, 2005<br />
They returned to their advisory board to validate the definitions and clusters, and to reach<br />
consensus on the level <strong>of</strong> mastery needed in each area - from simple awareness, through<br />
operational knowledge, to full mastery <strong>of</strong> a skill or knowledge area. They were also asked<br />
to assign a measure <strong>of</strong> importance to each <strong>of</strong> the clusters to make sure it was given<br />
appropriate weight within the curriculum. Throughout this process, the team returned to<br />
the advisory board at each step to validate and fine-tune their design efforts. When they<br />
finally completed their curriculum, the result received "rave reviews' from business<br />
executives, potential students and faculty from peer institutions who reviewed the<br />
proposed program. The entire process is customer-driven from the outset, and the<br />
overwhelmingly positive response that team will receive for its efforts - not to mention<br />
customer commitment to use the new program - more than compensated for the<br />
expenditure <strong>of</strong> time and energy. The side benefits included a strong sense <strong>of</strong> teamwork<br />
and dedication to the new program among faculty and administrators who led the effort.<br />
Most importantly, the school now has a well-defined process that can be replicated and<br />
improved to address curricular needs in other areas.<br />
III. THE BENEFITS OF TQM IN HIGHER EDUCATION<br />
Several benefits were identified ;<br />
Giving people a voice. Almost every respondent mentioned that involving people in the<br />
improvement <strong>of</strong> their own work environment has positive effects.<br />
This empowerment deepens an institution's ability to be responsible and accountable for<br />
the services it provides.<br />
Less explaining, more listening. The focus on customers shifts the priorities <strong>of</strong> the<br />
institution and its employees from generating policies and rules to generating<br />
opportunities to learn about customer expectations and requirements.<br />
A change in climate. Respondents believe that attitudes change as a result <strong>of</strong> quality<br />
improvement efforts. "Improved morale" was cited frequently.<br />
Willingness to base decisions on facts. Many criticized decision making in higher<br />
education as relying too much on intuition, tradition and notions <strong>of</strong> "this is how we do<br />
things around here." Respondents saw the relevance and importance <strong>of</strong> data based<br />
decisions.<br />
Bringing people together. All too <strong>of</strong>ten, department structures and a rigid division<br />
between business, student and academic affairs contribute to a sense <strong>of</strong> disconnectedness.<br />
Because <strong>of</strong> its teamwork orientation, TQM brings people together allowing a more<br />
complete understanding <strong>of</strong> the entire work process.<br />
A common language. Because <strong>of</strong> the terminology and training involved with TQM,<br />
respondents say they had a set <strong>of</strong> universal principles that makes as much sense in an<br />
English department as they do in the admissions <strong>of</strong>fice or custodial services. As a result,<br />
communication across functions is easier. In the final analysis, to achieve the benefits <strong>of</strong><br />
TQM in higher education, we will need to improve our communication skills (MIS).<br />
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