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European Journal of Scientific Research (ISSN: 1450 ... - EuroJournals

European Journal of Scientific Research (ISSN: 1450 ... - EuroJournals

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© <strong>European</strong> <strong>Journal</strong> <strong>of</strong> <strong>Scientific</strong> <strong>Research</strong>, Vol 7, No 5, 2005<br />

They returned to their advisory board to validate the definitions and clusters, and to reach<br />

consensus on the level <strong>of</strong> mastery needed in each area - from simple awareness, through<br />

operational knowledge, to full mastery <strong>of</strong> a skill or knowledge area. They were also asked<br />

to assign a measure <strong>of</strong> importance to each <strong>of</strong> the clusters to make sure it was given<br />

appropriate weight within the curriculum. Throughout this process, the team returned to<br />

the advisory board at each step to validate and fine-tune their design efforts. When they<br />

finally completed their curriculum, the result received "rave reviews' from business<br />

executives, potential students and faculty from peer institutions who reviewed the<br />

proposed program. The entire process is customer-driven from the outset, and the<br />

overwhelmingly positive response that team will receive for its efforts - not to mention<br />

customer commitment to use the new program - more than compensated for the<br />

expenditure <strong>of</strong> time and energy. The side benefits included a strong sense <strong>of</strong> teamwork<br />

and dedication to the new program among faculty and administrators who led the effort.<br />

Most importantly, the school now has a well-defined process that can be replicated and<br />

improved to address curricular needs in other areas.<br />

III. THE BENEFITS OF TQM IN HIGHER EDUCATION<br />

Several benefits were identified ;<br />

Giving people a voice. Almost every respondent mentioned that involving people in the<br />

improvement <strong>of</strong> their own work environment has positive effects.<br />

This empowerment deepens an institution's ability to be responsible and accountable for<br />

the services it provides.<br />

Less explaining, more listening. The focus on customers shifts the priorities <strong>of</strong> the<br />

institution and its employees from generating policies and rules to generating<br />

opportunities to learn about customer expectations and requirements.<br />

A change in climate. Respondents believe that attitudes change as a result <strong>of</strong> quality<br />

improvement efforts. "Improved morale" was cited frequently.<br />

Willingness to base decisions on facts. Many criticized decision making in higher<br />

education as relying too much on intuition, tradition and notions <strong>of</strong> "this is how we do<br />

things around here." Respondents saw the relevance and importance <strong>of</strong> data based<br />

decisions.<br />

Bringing people together. All too <strong>of</strong>ten, department structures and a rigid division<br />

between business, student and academic affairs contribute to a sense <strong>of</strong> disconnectedness.<br />

Because <strong>of</strong> its teamwork orientation, TQM brings people together allowing a more<br />

complete understanding <strong>of</strong> the entire work process.<br />

A common language. Because <strong>of</strong> the terminology and training involved with TQM,<br />

respondents say they had a set <strong>of</strong> universal principles that makes as much sense in an<br />

English department as they do in the admissions <strong>of</strong>fice or custodial services. As a result,<br />

communication across functions is easier. In the final analysis, to achieve the benefits <strong>of</strong><br />

TQM in higher education, we will need to improve our communication skills (MIS).<br />

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