10.02.2013 Views

Technopak Healthcare Outlook - Vol 4.pdf

Technopak Healthcare Outlook - Vol 4.pdf

Technopak Healthcare Outlook - Vol 4.pdf

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

t e c h n o p a k<br />

Company Name CONFIDENTIAL<br />

1


healthcare<br />

A Q u a r t e r l y R e p o r t b y T e c h n o p a k VOLUME 4<br />

ten<br />

industry<br />

trends:<br />

2008


healthcare<br />

© <strong>Technopak</strong> Advisors Pvt. Ltd.<br />

‘<strong>Healthcare</strong> <strong>Outlook</strong>’, a quarterly feature is an<br />

effort by the <strong>Technopak</strong> <strong>Healthcare</strong> Team to<br />

explore the dynamic changes that are occurring<br />

in the healthcare industry in India today.<br />

We at <strong>Technopak</strong> understand the need for<br />

continuous and intensive assessment of the<br />

world’s largest service sector industry. With<br />

this report we have attempted to provide<br />

insights on the trends and the opportunities in<br />

healthcare market. During the course of this<br />

year we will be publishing reports on various<br />

aspects of the industry with a specific focus<br />

on the diverse opportunities for investment.<br />

c o n t e n t s<br />

Overview 01<br />

TREND 1<br />

Academic Medical Centers<br />

Delivering Excellence in Care, Education & Research 02<br />

TREND 2<br />

<strong>Healthcare</strong> Consumerism in India: Rising Awareness & Spend 03<br />

TREND 3<br />

Newer Formats of <strong>Healthcare</strong> Delivery:<br />

Taking <strong>Healthcare</strong> closer to the consumer 04<br />

TREND 4<br />

<strong>Healthcare</strong> REITS: Addressing the Real Estate challenge 05<br />

TREND 5<br />

Private Equity: The Race for Value Deals 06<br />

TREND 6<br />

Clinical Trials: Making Inroads 07<br />

TREND 7<br />

Emergency Evacuation Services: Building a Network for India 08<br />

TREND 8<br />

<strong>Healthcare</strong> Architecture: The Business of Design 09<br />

TREND 9<br />

<strong>Healthcare</strong> Outsourcing: Providers focus on their core competence 10<br />

TREND 10<br />

Medical Device Innovation : Involving Providers and Physicians 11<br />

About <strong>Technopak</strong> 12


01<br />

Overview<br />

The healthcare sector in India is at the point of inflection in transforming the<br />

delivery setting in terms of the formats, quality of care, affordability and<br />

geographical access. It will be requiring continous effort to take the quantum<br />

leap and design future ready healthcare delivery multi-systems<br />

integrated with comprehensive healthcare financing mechanism, thereby<br />

providing access to majority of the population.<br />

A fast growing economy, rising incomes and increased urbanization have<br />

been instrumental in changing the perception of patients as consumers.<br />

The present day patients are more demanding, expecting better services for<br />

their money and exercising choice in choosing a facility for reasons other<br />

than cost.<br />

India needs an annual incremental addition of healthcare facilities equivalent<br />

to almost half of what UK or France or Italy may need for their entire<br />

population. Against a world average of 3.96 hospital beds per 1000 population,<br />

Russia has 9.7, Brazil has 2.6, China has 2.2, and India languishes at<br />

just over 0.7 indicating the big gap. Just to bring the availability of the beds<br />

to 1.7 per thousand from the current levels it is required to create a million<br />

or more new beds requiring substantial financial investment.<br />

The financial Budget 2008 has given considerable thrust to the health and<br />

social sector and the budget outlay has been considerably increased for<br />

these sectors. Besides the Government has taken initiative to encourage<br />

private sector to establish hospitals in Tier II & Tier III cities by offering 5<br />

year tax holiday beginning fiscal year 2008. It is estimated that around US $<br />

20 billion will be invested in Tier II & Tier III cities in healthcare facilities in the<br />

next 5 years. Clearly indicating that the government is recognizing healthcare<br />

as a priority for nation’s overall progress. Indian healthcare which is US<br />

$ 40 billion industry is expeced to double in the next 5 years to US $ 80<br />

billion.<br />

Academic Medical Centres, AMCs in western world have played a significant<br />

role in research of new drugs and treatments and have emerged as<br />

centres of excellence. Although, India’s contribution to research has been<br />

limited, the country has emerged as the favored destination for clinical trials.<br />

We envisage that AMC in private sector will have a pan India presence and<br />

will evolve as centres of excellence encompassing research, education and<br />

care delivery.<br />

Resource Need Gap in India<br />

Physicians<br />

Medical Colleges<br />

Nurses<br />

Nursing Colleges<br />

Beds<br />

Investments Required<br />

993,500<br />

600<br />

2,510,250<br />

1500<br />

1.1 million<br />

US$ 82 billion investment is required<br />

immediately to make up for the<br />

back-log<br />

An additional US$ 465 billion is<br />

needed to catch up with demographic<br />

shifts as well as improvement<br />

in healthcare indicators in<br />

the next 10 years (i.e. by 2018).<br />

Further additional US$ 500 billion<br />

needed by meet the aging<br />

population’s need by 2028.


Trend 1<br />

Academic Medical Centers<br />

Delivering Excellence in Care,Education & Research<br />

Traditionally medical education set-ups have existed in two forms – stand<br />

alone institutions as well as those that offer research, direct patient care &<br />

education facilities. The latter has an edge over the former, in terms of the<br />

‘exposure’ and ‘quality’ of education imparted. An integrated clinical setting<br />

facilitates high quality delivery of care, better training & cutting edge<br />

research. Such settings also help attract the best talent pool by offering<br />

them a broader perspective to their work.<br />

This synergy is rapidly giving rise to the Academic Medical Centers (AMC)<br />

which are a conglomeration of Medical Research, Education and Patient<br />

Care setting. This comprises of a group of related institutions including a<br />

teaching hospital or hospitals, a medical school and its affiliated faculty<br />

practice plan, and other healthcare professional schools & research<br />

institutes. The tripartite mission of AMC- Education, Research and Patient<br />

Care distinguishes them from peer institutions which are concerned primarily<br />

with one of the three. This international model is now being replicated by<br />

leading private healthcare providers in India.<br />

Considering a huge shortfall of doctors, nurses & paramedics, the healthcare<br />

industry is now actively seeking modifications in the norms for establishing<br />

a medical college; e.g discontiguous use of land, allowing Medical<br />

Collages as corporate entities etc.<br />

• Powerhouses of research, medical education and focused patient<br />

care.<br />

• Enhance sharing of new & proven clinical techniques & knowledge<br />

• Supports the interaction between fundamental and Clinical research<br />

(from bench to bedside)<br />

• Human Resource development<br />

• Attraction & Retention of best talent pool<br />

• Aids Research & Development efforts of Pharmaceutical companies/<br />

CROs.<br />

Leading Academic<br />

Medical Centers<br />

Mayo Clinic<br />

Johns Hopkins<br />

Patient Visits<br />

2006<br />

2,335,000<br />

1,728,617<br />

Medical Manpower<br />

produced annually<br />

Facts at a Glance<br />

Staff Physicians, Medical Scientists and Clinical<br />

Researchers =3,313<br />

Residents, Post Docs and Fellows =2,221<br />

Nurses and another Allied Health staff = 46.656<br />

Medical staff = 4,741<br />

Graduate students, Medical students &<br />

Fellows = 2,692<br />

Registered Nurses = 4,679<br />

Clinical<br />

Programs<br />

Research<br />

Academic<br />

Medical<br />

Centers<br />

The Four Pillars of AMC<br />

The Indian Example<br />

Education<br />

Care<br />

The Manipal Group:<br />

With its strong presence in healthcare delivery,<br />

education & medical research, Manipal<br />

Group is clearly one of the models close to<br />

an AMC model in India. With its strong<br />

academic presence across India and taking<br />

advantage of its huge faculty base, the<br />

group is now extending its leadership from<br />

healthcare delivery and education to the<br />

booming retail sector.<br />

All India Institute of Medical Sciences<br />

(AIIMS):<br />

All India Institute of Medical Sciences has<br />

earned many accolades in healthcare<br />

delivery. Having clinical superspecialties in<br />

the same campus as its major research<br />

facilities makes AIIMS optimally suited for<br />

nurturing best quality translational research<br />

in India.


03<br />

Trend 2<br />

<strong>Healthcare</strong> Consumerism in India<br />

Rising Awareness & Spend<br />

The Indian <strong>Healthcare</strong> Consumer is more evolved and better informed<br />

today. People have started to realize that health needs to be seen as an<br />

important strategic asset, and given the pressures of modern life, physical<br />

and psychological well being are imperatives to doing well at the workplace,<br />

as well as maintaining a harmonious home life.The <strong>Healthcare</strong> market is<br />

now a more competitive marketplace where customer satisfaction is the<br />

watchword.<br />

With rising income and better options to finance healthcare in terms of<br />

health insurance policies, the citizens are catching up faster than ever to<br />

ensure the expenditure that empowers them to choose hospitals. With this<br />

coming into effect, incidences of planned episodes of hospitalization due to<br />

reasons other than doctor referral & proximity in emergency are increasing.<br />

According to India <strong>Healthcare</strong> Trends 2008, a household on an average<br />

spends just above Rs. 4000 as annual expenditure on healthcare.<br />

As per <strong>Technopak</strong> estimates, the average Indian consumers spent out of<br />

wallet on healthcare will be increasing faster (from 7% in 2008 to 13% in<br />

2028).<br />

Main Factors for Choice of Hospitals<br />

It was an emergency so we rushed to this hospital or nursing home<br />

Our regular doctor/specialist/GP aksed us to go this hospital or nursing home<br />

Rising Income<br />

Insurance Coverage<br />

Increasing Awareness<br />

Quality Consciousness<br />

Focus on Preventive Health<br />

37<br />

41<br />

It is one of the hospitals or nursing home listed by the employer or company for health benefits<br />

2<br />

It is one of the hospital or nursing home listed by the medical insurance company<br />

2<br />

Other Reasons<br />

No response<br />

1<br />

17<br />

Main Factor Contributing to Other Reasons (%)<br />

• Good Diagnostic Facilities<br />

• Good Doctors and Specialists<br />

• Good Nursing Care<br />

• Good OT Facilities<br />

• Affordable<br />

0 10 20 30 40 50<br />

3<br />

3<br />

3<br />

2<br />

2<br />

Source: India healthcare treands 2008<br />

<strong>Healthcare</strong><br />

Consumerism<br />

2008<br />

2028<br />

Better Evaluation of Clinical &<br />

Non clinical decisions<br />

Enhance Accountability of Services<br />

by Providers<br />

Quality Improvement & standardization<br />

New <strong>Healthcare</strong> Service Delivery<br />

mechanism


Trend 3<br />

Newer Formats of <strong>Healthcare</strong> Delivery<br />

Taking <strong>Healthcare</strong> closer to the consumer<br />

New retail healthcare formats are gaining traction in India, with affordablecost<br />

walk-in health-care centers for common ailments at one end of the<br />

spectrum, and highly personalized “boutique healthcare” at the other.<br />

Traditionally healthcare has been delivered in a hospital or clinic setting<br />

worldwide. The delivery of modern healthcare has been compartmentalised<br />

based on speciality and location. While this system has its advantage but in<br />

the recent past it has been severly curtailing the access to care. The inflexibity<br />

and inconvenience inherent in obtaining healthcare from only hospital<br />

locations severely restricts consumer choices and consumption.<br />

With the continuing trend towards integration of health and wellness-related<br />

products, the continued emergence and evolution of the health & wellnessconscious<br />

consumer, there has never been a time so ripe in India for hospitals<br />

and healthcare systems to sharpen their focus and innovate their<br />

service offerings.<br />

Delivery Formats<br />

Retail <strong>Healthcare</strong><br />

Medical Malls<br />

Assisted Living<br />

Day Care Surgery Centre<br />

Rehabilitation Centre<br />

Boutique Health Centres<br />

Indian Market Size<br />

US$ Million<br />

Functionality<br />

Basic/primary care medical care<br />

in retail outlets(markets/high streets/malls)<br />

Multiple independent clinics/stores/<br />

centres in a mall set up<br />

Special Residential care (with Medical facilities)<br />

meetng needs of the elderly<br />

Diagnostic & Therapeutic stand alone<br />

intervention centres<br />

Restoring functionality in a convenient<br />

environment<br />

Focus on beauty and wellness<br />

Service Differentiator<br />

Accessibility and convenience<br />

Accessibility & greater depth<br />

of service<br />

Planned facility enabling self<br />

suffuciency & quality of life<br />

Better ambience, high patient<br />

satisfaction & cost effectiveness<br />

Better Accessibility at a lower<br />

cost<br />

Personalised care in an<br />

exclusive environmentllness<br />

Easy Accessibility<br />

Quality Care<br />

DRIVERS<br />

Convenience<br />

Quick Service<br />

RETAIL HEALTHCARE CLINICS are catching<br />

on as a formula for corporate healthcare providers.<br />

Indian Players: Apollo Clinic, Fortis Health<br />

World, Manipal Cure & Care , Reliance<br />

Retail, Wellspring<br />

MEDICAL MALL: A place where all the basic<br />

Health related problems of patients and providers<br />

can be met under a single roof.<br />

An ASSISTED LIVING FACILITY (ALF) are to<br />

provide all day supervision and many other<br />

support services with maximum levels of<br />

privacy, space and dignity.<br />

Indian Players: Golden Nest Senior<br />

Commune (with Ruby Hall Clinic), Dignity<br />

Lifestyle.<br />

DAY CARE SURGERY is now a popular and<br />

preferred mode of treatment for most surgical<br />

patients, where clinically viable.<br />

MEDICAL REHABILITATION deals with<br />

functional restoration of a patient’s normal<br />

physical abilities.<br />

BOUTIQUE HEALTHCARE offers a more<br />

comprehensive “wellness” approach to the<br />

luxury customer.<br />

Indian Players: Fortis <strong>Healthcare</strong> (La<br />

Femme), Apollo Hospitals (The Cradle)


05<br />

Trend 4<br />

<strong>Healthcare</strong> REITS<br />

Addressing the Real Estate challenge<br />

Real Estate Investment Trust (REITs) are corporate, tax-advantaged entities<br />

designed specifically to own and sometimes operate real estate, including<br />

retail properties, apartments, office buildings, and health-care facilities.<br />

REITs were originally formed to provide smaller investors the opportunity to<br />

invest in diversified real estate without directly owning properties and having<br />

to bear any management and operating costs or responsibilities.<br />

Health care REITs specialize in health care facilities, including acute care,<br />

rehabilitation and psychiatric hospitals, medical office buildings, nursing<br />

homes and assisted living centers. REITs do not directly provide health<br />

care services at the properties they own. Rather, REITs rent facilities to<br />

licensed third-party health care providers. By supplying quality health care<br />

facilities and expertise in property management, REITs can help reduce the<br />

burden on providers and facilitate the delivery of medical care.<br />

As estimated, India requires about trillion dollars over a 20 year period and<br />

bulk of the investments would be made by the private sector. High land cost<br />

is a deterrent to many private players investing in healthcare. REITS would<br />

overcome this challenge by unlocking the healthcare delivery value and<br />

would be a key financial instrument in helping healthcare providers.<br />

Characteristics:<br />

• REITs pay no corporate taxes but are required to distribute at least 90<br />

percent of their net taxable income as dividends to shareholders.<br />

• REITs offer operators up to 100 percent financing and an attractive<br />

blended cost of capital, allowing them to fund future growth or distribute<br />

it to shareholders.<br />

• Derive at least 75 percent of gross income from rents or mortgage<br />

interest.<br />

Additional Beds<br />

Required<br />

Bed / 1000<br />

Population Ratio<br />

Floor Space<br />

(800 sq. ft. / bed)<br />

Land Area<br />

(Floor Space Index 1:1)<br />

2008<br />

1.1 million<br />

0.7 to 1.7<br />

880 million sq. ft.<br />

20,000 acres<br />

2018<br />

3.1 million<br />

Anticipated concessions with regards to <strong>Healthcare</strong> REITS:<br />

No tax on Capital Gains under IT Act, 1961<br />

No stamp duty on leases and transfers<br />

Rental Income to be treated on differential basis in the hands of the<br />

recipient.<br />

Rentals in HREITs to be free of Service Tax<br />

HREITs to be exempt from Dividend Distribution Tax<br />

4<br />

2480 million sq. ft.<br />

56,400 acres<br />

2028<br />

2 million<br />

5<br />

1600 million sq. ft.<br />

36,400 acres<br />

REIT<br />

Manager<br />

Sub Contract<br />

Property<br />

Manager<br />

Uniholder<br />

• Cornerstone<br />

(Long Term)<br />

Investors<br />

• Institutional<br />

Investors<br />

• Retail Investors<br />

Investment<br />

in REIT<br />

Units<br />

Ownership of<br />

Assets<br />

Property Management Services<br />

Health Care REIT USA, Inc. is an equity<br />

real estate investment trust (“REIT”) that<br />

invests across the full spectrum of<br />

health care real estate. Founded in<br />

1970, the company was the first REIT to<br />

invest exclusively in health care properties.<br />

It has gross real estate assets of<br />

approximately $5.2 billion and a market<br />

capitalization of approximately $6.5<br />

billion.<br />

Health Care REIT, USA owns:<br />

Assisted Living<br />

Independent Living<br />

Skilled Care<br />

Distributors<br />

Debt<br />

Specialty Care<br />

Lenders / Debt<br />

/ Finance<br />

Principal and<br />

Interest<br />

Acts on behalf<br />

of Uniholder<br />

Medical Office Buildings<br />

REIT Trustee<br />

Net property Income<br />

201<br />

57<br />

234<br />

22<br />

117


Trend 5<br />

Private Equity<br />

The Race for Value Deals<br />

Private Equity investments in India have witnessed significant growth, the<br />

number of deals have increased from $ 7.9 billion in 2006 to $19.03 billion<br />

in 2007.<br />

The healthcare sector attracted over US$ 448 million in year 2007. India<br />

already has an active fund provider base supported by the ICICI Ventures,<br />

one of the largest private-equities, which allocated $250 million for a<br />

dedicated healthcare fund through I-Ven Medicare. Others include IDFC,<br />

HSBC, JP Morgan Private Equity Fund, American International Group Inc.<br />

(AIG), Evolvence India Life Sciences Fund, George Soros's fund Quantum<br />

and BlueRidge. Between 2008 and 2011, the sector is expected to see<br />

investments of around US$ 5 billion.<br />

The healthcare sector in India is witnessing a surge of activity and the beginning<br />

of what is seen as a rapid phase of growth. Emerging healthcare<br />

segments like diagnostic chains, medical device manufactures as well as<br />

hospital chains are increasingly attracting investments from a variety of<br />

venture capitalists. At a broader level, this trend in health care is often seen<br />

as a manifestation of the overall surge in private equity and also growing<br />

interest among private equity funds for Indian companies.<br />

Private equity is smart money because these investors bring more to the<br />

table than just money. The capital and expertise of private equity act as a<br />

catalyst for creating enterprise value.<br />

Sector Wise Value - PE Deals by value<br />

Private Equity Deals for Hospitals<br />

Major <strong>Healthcare</strong> Deals<br />

Apax Partners picked up 12 per cent stake in<br />

Apollo Hospitals Enterprise Ltd for Rs<br />

426.40 crore<br />

ICICI Venture making multiple healthcare<br />

Investments:<br />

• Rs 40 crore in RG Stone Hospital<br />

• Rs 140 crore in Pune's Sahyadri Hospital<br />

• Rs 65 crore in Kolkata's Medica Synergie.<br />

• Rs 96 crore in Mysore’s Vikram Hospital<br />

Narayana Hrudayalaya Pvt Ltd (NHPL) has<br />

sold a 25 per cent stake to the private equity<br />

arms of global financial services firms<br />

American International Group Inc. (AIG) and<br />

JPMorgan for a total consideration of Rs 400<br />

crore ($100 million).<br />

IFC, the private sector arm of World Bank<br />

invested Rs 300 crore in Max <strong>Healthcare</strong>.<br />

India Value Fund infused around Rs 200<br />

crore into Kochi-based DM <strong>Healthcare</strong><br />

Indivision India Partners, private equity fund<br />

of Future Capital Holdings bought 25 per<br />

cent stake in Hyderabad-based Global<br />

Hospitals<br />

UK-based Ashmore Investment Management<br />

Ltd picked up a 19 per cent stake for<br />

Rs 90 crore ($23 million) in CARE group of<br />

hospitals.<br />

Trivitron, received a capital infusion of US<br />

$11 million from HSBC Private Equity (Asia)<br />

Limited and ePlanet, a Global Venture<br />

Capital and Private Equity firm.<br />

MedPlus Hyderabad based Retail<br />

pharmacy chain raised $5.2 million (Rs 23<br />

crore) from iLabs Capital.<br />

Blackstone Group picked up 22% stake in<br />

VLCC at $22 million (Rs 88 crore)


07<br />

Trend 6<br />

Clinical Trials<br />

Making Inroads<br />

The size of the global clinical trials market is today estimated to be over<br />

US$52 billion. The focus of the domestic market is on interventional<br />

treatment trials, in the areas of bio-pharmaceuticals, life sciences & biotechnology.<br />

Globally there are approximately 18000 trials currently being carried out by<br />

more than 1000 contract research organizations, of which around 4 % are<br />

being carried out in India. This is expected to rise to 15% by 2011.<br />

Indian <strong>Healthcare</strong> delivery Provider offer attractive platforms for the Clinical<br />

Research Organizations (CROs). CROs in India are exploring synergies to<br />

establish partnership models with providers to make use of the huge<br />

database, infrastructure and trained human resources. A win – win<br />

paradigm for all stakeholders. This is also leading to a convergence wherein<br />

both CROs & Providers seek opportunities to get into forward / backward<br />

integration themselves. Private equity investments in both sets of organizations<br />

are expected to create further opportunities.<br />

Clinical Trials & Drug Development Process<br />

Phase I trials are<br />

performed to determine<br />

how the drug affects the<br />

human body, how much<br />

medicine is safe and to<br />

determine how the drug<br />

should be administered.<br />

Phase II trials provide<br />

information about how<br />

well a drug works, and<br />

generate more information<br />

on the safety and benefit<br />

of the drug.<br />

PHASE<br />

2<br />

PHASE<br />

4<br />

PHASE<br />

1<br />

PHASE<br />

3<br />

Drug Development<br />

Phase III trials are<br />

held to see if the<br />

current practice is<br />

the best way to treat<br />

a patient, or if a new<br />

drug treatment or<br />

device provides<br />

better treatment.<br />

Phase IV trials are<br />

used to continue<br />

evaluating the drug<br />

after the drug has<br />

received approval to<br />

market them<br />

What’s driving Clinical trials in India?<br />

Availability of highly qualified<br />

manpower<br />

Well established healthcare delivery<br />

mechanism<br />

Low Cost<br />

Easily available and diverse ethnic<br />

subjects for trials<br />

Robust <strong>Healthcare</strong> Information<br />

Technology infrastructure<br />

Clinical Trial Phases Performed in India<br />

Indian Clinical Trials Market<br />

Categories of Players<br />

Pharmaceutical Companies<br />

Contract Research Organizations<br />

Biotechnology Companies<br />

Central Diagnostic Laboratories<br />

Clinical Research Training Institutes


Trend 7<br />

Emergency Evacuation Services<br />

Building a Network for India<br />

Medical studies have firmly established the importance of rapid access to<br />

definitive care. The seriously injured patient has to be attended within one<br />

hour of injury to minimize both mortality and morbidity.<br />

Traditionally medical emergency ambulance services were provided by<br />

hospitals. The range of emergency ambulances vary from land based to air<br />

based vehicles depending upon the need. In today’s scenario many<br />

dedicated Medical Emergency Companies have evolved.<br />

However, in India Emergency Medical Evacuation (EME) is still in it’s<br />

infancy.<br />

Emergency rescue concept in India is increasingly becoming common.<br />

With the concept coming into vogue, constructing a hospital structure with<br />

provision for a helipad in compliance with air safety norms will be an essential<br />

part of new projects.<br />

An air ambulance is an absolute necessty in remote locations and geographies<br />

where there is no access to trauma & speciallsed care facilities.<br />

An increasing number of health insurance plans now cover Emergency<br />

Evacuation Services. This is expected to further fuel the growth of the<br />

sector.<br />

International Players...<br />

National Emergency Number Association (NENA)<br />

United States<br />

Provides nationwide Emergency Number & Promotes 9-1-1<br />

research, planning, training and education. It covers about 99% of<br />

the US population. Receives an estimated 240 million calls are<br />

made to 9-1-1 in the U.S. each year.<br />

The Royal Flying Doctor Service - The first and one of the largest<br />

aero medical organisation in the world.<br />

International SOS - Provider of air ambulance evacuation &<br />

repatriation services across five continents having facilities in<br />

more than 70 countries, including 27 alarm centers and 26 International<br />

SOS clinics.<br />

Medical Emergency Aviation<br />

Air Methods<br />

Indian Players...<br />

Emergency Medical Research Institute (EMRI)<br />

India<br />

Vision is to establish Emergency Research Centre of Excellence by<br />

2010 and is set up in India along similar lines as NENA, with Emergency<br />

Service number: 1-0-8. Till date it has tie-up with more than 400<br />

hospitals across 50 towns, serving 8 Crore population in States AP,<br />

Gujarat, MP. It is set to expand across India by 2010 and employ 1 lakh<br />

people at its proposed 22 emergency response centres operating<br />

through 10,500 ambulances.<br />

East West Rescue<br />

Meera Rescue<br />

Vibha Lifesavers<br />

Trauma constitutes the highest share of<br />

ambulance usage (55%)<br />

Road Accidents<br />

~ 4,40,000 cases<br />

Critical Cases<br />

~ 1,30,000<br />

Deaths<br />

~ 43,800


09<br />

<strong>Healthcare</strong> Architecture<br />

The Business of Design<br />

<strong>Healthcare</strong> delivery settings worldwide are undergoing an accelarated rate<br />

of change with newer emerging trends such as shift to ambulatory care,<br />

development of integrated diagnostic & treatment platforms. In addition,<br />

patients of today can be better seen as consumers who are literally shopping<br />

for healthcare. To respond to this changing health seeking behaviour,<br />

an attendant change in healthcare delivery climate is called for. Facilities<br />

planning and design is one such area that can help achieve new institutional<br />

goals.<br />

Facility design not only helps define patient experience but also improves<br />

the clinical & financial performance of healthcare institutions. It is therefore<br />

imperative to understand the quantifiable benefits of good design. Evidence<br />

based design is an emerging concept which uses measurable delivery<br />

outcomes to create environments that are therapeutic, supportive of family<br />

involvement, efficient for staff performance and restorative for workers in<br />

addition to supporting a sustainable design. It is seen, for instance, that<br />

single room inpatient accommodation leads to faster recovery and<br />

improved clinical performance. Given these indirect benefits, the added<br />

expenditure in creating 100% single rooms is insignificant as illustrated<br />

below.<br />

A well designed facility may require a higher initial outlay, however, there are<br />

significant compensatory savings & cost avoidance in the long run making<br />

good design a sound business proposition.<br />

Single Room vs. Multi bed : Cost Dynamics<br />

Assumptions:<br />

Increase in floor area/bed = 50 sq. ft<br />

For 300 bed hospital = 15,000 sq. feet<br />

Cost of construction @ Rs. 3000/sq ft<br />

Increase in Capital expenditure = 4.5 crore<br />

This results in a maxmim 5 % increase in overall capital expenditure<br />

Advantages<br />

of EBD<br />

Trend 8<br />

Clinical Outcome<br />

Financial Outcome<br />

Other Benefits<br />

Parameters<br />

Architectural Responses<br />

• Acuity adaptable single rooms<br />

• Separation of Inpatient and Outpatient<br />

•Decentralized design<br />

•Patient room layout<br />

•Equipment integration<br />

•Decentralized logistical support<br />

•HEPA filters<br />

•Adequate hand-washing facilities<br />

•Provision for family stay/involvement in<br />

care delivery<br />

•Value added services<br />

For Patients For Institutions For Community<br />

Reduced Patient Falls<br />

Reduced Medical Errors<br />

Reduced Nosocomial Infections<br />

Increased Market share<br />

Attracts more philanthropic donations<br />

Reduced staff turnover<br />

Reduced use of drugs<br />

Reduced Length of patient stays<br />

Enhanced staff productivity & performance<br />

•Daylight, art, landscape, music<br />

•Adaptable services planning<br />

Physical Design<br />

Human Resource<br />

Re engineering<br />

Better quality of life<br />

DRIVERS<br />

Operations<br />

Re engineering<br />

Logistics System<br />

Design


<strong>Healthcare</strong> Outsourcing<br />

Providers focus on their core competence<br />

With changing <strong>Healthcare</strong> market dynamics, the providers are under greater<br />

pressure to provide cost effective quality services. In an effort to do so, they<br />

prefer to focus focus on their core domain of Medical delivery. This has led<br />

to a plethora of outsourcing companies which focus on the support services<br />

in a hospital.<br />

Due to an increasing inclination of providers towards organized contractors,<br />

the current estimated market size of more than US$ 1 billion is expected to<br />

grow at a CAGR of 20%.<br />

The main reasons for outsourcing of services include functional and industry<br />

specialization, cost & technology consideration. The outsourcing providers<br />

are today offering a wide array of highly sophisticated speciallsed<br />

services at an affordable cost to the provider. In turn the contractors get a<br />

larger market share making the arrangement mutually beneficial.<br />

Components<br />

Cost Centre<br />

Revenue Centre<br />

Both<br />

Trend 9<br />

Various Models of Outsourcing<br />

Market Distribution<br />

Model<br />

Fixed Cost +<br />

Incentive<br />

Profit Sharing;<br />

Revenue Sharing<br />

Fixed Cost +<br />

Profit Share +<br />

Incentive<br />

Example<br />

Housekeeping, Security, Laundry<br />

Food & Beverages, Parking, Transportation<br />

Radiology & Pathology Services<br />

Source: India <strong>Healthcare</strong> Treands 2008<br />

Hospital Outsourcing Market<br />

Major Consideration for Outsourcing<br />

•Make vs. Buy – Own vs. Rent –<br />

Manage vs. Outsource…<br />

•Unique Skill Sets<br />

•Complex Processes<br />

•Technology Limitation<br />

•Cost Benefit Analysis<br />

Emerging Areas of Outsourcing<br />

• Information Technology<br />

• Food & Beverages<br />

• Recruitment & Training of Manpower<br />

• Hospital Management<br />

• Financial Accounting<br />

• Ambulance Services<br />

• Facility Management<br />

• Biomedical Equipment Maintenance<br />

Cost<br />

Non-Core<br />

Areas<br />

Technology<br />

<strong>Healthcare</strong><br />

Outsourcing<br />

Market<br />

Competition<br />

Vendor Specialized<br />

Services<br />

Labor<br />

Problems


11<br />

Trend 10<br />

Medical Device Innovation<br />

Involving Providers and Physicians<br />

India is seen as a worldwide hub for technology innovations on the similar<br />

lines of automobile manufacturing industry. Medical Device Innovation<br />

starts with an idea followed by applied research to validate the idea. The<br />

next stage is the development of a new medical device starting with a<br />

patent, followed by prototyping, clinical trials & Food & Drug Administration<br />

(FDA) approval.<br />

Research & Development plays a very significant role in Medical device<br />

innovation and Physicians & Providers play a crucial role in this process.<br />

Role of Providers & Physicians- Major Highlights<br />

• Medical technology innovation typically consists of incremental improve<br />

ments to existing technologies. Such innovation takes place everyday,<br />

through interaction amongst companies, physicians, patients and others.<br />

• The medical technology innovation process is interactive and involves<br />

significant collaboration with physicians and other end users. Real-world<br />

experiences with a product, both positive and negative, are critical to the<br />

design of the next generation of a given technology.<br />

• Clinical outcomes, patient and physician preferences and other after-<br />

market data are collected continually by medical technology firms to<br />

improve the next generation of a device.<br />

Medical Device Innovation Process<br />

Applied<br />

Research<br />

Targeted<br />

Development<br />

Product Patent<br />

& Prototyping<br />

Clinical Trials &<br />

FDA Approval<br />

Manufacturing<br />

& Marketing<br />

Adoption<br />

& Use<br />

Medical technology & Pharmaceutical Companies<br />

spend 12% of their revenue on<br />

Research & Development, which is significantly<br />

higher than other industry.<br />

Medical Device Clinical Trials in India<br />

India provides a suitable destination for<br />

medical device companies. The two<br />

major factors responsible for supporting<br />

clinical trial studies in India are:<br />

• The cost of conducting clinical trials in<br />

India is about 40-60% less than in<br />

western countries.<br />

• Recruitment of patients for clinical trials<br />

results in reduced time to market a new<br />

device.<br />

Medical Device Companies & <strong>Healthcare</strong> Providers Presently doing Medical Device Clinical Trials in India<br />

Abbott Apollo Hospitals<br />

Johnson & Johnson EHIRC<br />

Aurolab Fortis <strong>Healthcare</strong><br />

Medtronics Max <strong>Healthcare</strong><br />

Codman & Shurtliff AIIMS<br />

Pro Top & Mediking Aravind Eye Hospital<br />

Global Medical Device R&D Market<br />

Source: www.clinical trials.gov


About <strong>Technopak</strong><br />

With a team of established domain experts at work, <strong>Technopak</strong> builds and<br />

enhances business capabilities for leading Indian and international companies<br />

by offering end-to-end services that are unique thanks to our rich experience,<br />

strong industry relationships and a global footprint.<br />

<strong>Technopak</strong>’s services are built around offering integrated strategy, process<br />

and technology deployment solutions to clients. Our key sectors of focus<br />

include Textile & Apparel, Retail & Consumer Goods, Consumer Insights,<br />

<strong>Healthcare</strong> and Hospitality.<br />

The healthcare practice is uniquely positioned to advice clients based on its<br />

expertise in the Indian Scenario, insight into consumer behavior in India and<br />

its access to the best international practices.<br />

The <strong>Healthcare</strong> Practice provides the whole gamut of services from concept<br />

to commissioning for the healthcare delivery chain.<br />

Strategic & Business Consulting<br />

Facility Planning & Architectural Design<br />

Medical Equipment Planning<br />

Human Resource Management<br />

Operations Optimization<br />

Quality & Accreditation support<br />

Marketing & Branding<br />

Information Technology<br />

Health Education & Training<br />

Public Health<br />

Mergers & Acquisition Support<br />

CONTACTS<br />

Dr. Rana Mehta<br />

Vice President, <strong>Healthcare</strong><br />

rana.mehta@technopak.com<br />

Gulshan Baweja<br />

Principal Consultant, <strong>Healthcare</strong><br />

gulshan.baweja@technopak.com<br />

Monika Kejriwal<br />

Principal Consultant, <strong>Healthcare</strong><br />

monika.kejriwal@technopak.com<br />

Abhishek Pratap Singh<br />

Principal Consultant, <strong>Healthcare</strong><br />

abhishek.singh@technopak.com<br />

<strong>Healthcare</strong> Practice<br />

<strong>Technopak</strong> Advisors Pvt. Ltd.<br />

4th Floor, Tower A<br />

Building-8<br />

DLF Cyber City, Phase-II<br />

Gurgaon-122002<br />

(National Capital Region of Delhi)<br />

India<br />

T: +91 124 4541111<br />

F: +91 124 4511198/99<br />

Email: healthcare@technopak.com<br />

Website: www.technopak.com


Head Office<br />

4th Floor, Tower A, Building 8, DLF Cyber City, Phase II,<br />

Gurgaon 122 002, (National Capital Region of Delhi)<br />

T: +91-124-454 1111, F: +91-124-454 1199<br />

Bangalore<br />

11A, 11th Floor, Canberra Block, U B City<br />

24, Vittal Mallya Road, Bangalore 560 001<br />

T: +91-80-4034 8600, F: +91-80-4034 8699<br />

Mumbai<br />

101-105, 2nd Floor, Sunjana Tower,<br />

Sun Magnetica Service Road,<br />

Luis Wadi, Thane West,<br />

Mumbai 400 602<br />

T: +91-22-2583 2222, F: +91-22-2583 8408<br />

healthcare<br />

For further details, please contact:<br />

Dr. Rana Mehta<br />

Vice President, <strong>Healthcare</strong><br />

rana.mehta@technopak.com


t e c h n o p a k<br />

Company Name CONFIDENTIAL<br />

35


t e c h n o p a k<br />

Company Name CONFIDENTIAL<br />

36

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!