Serengeti General Management Plan

Serengeti National Park General Management Plan
going out with visitors into the Park. This management action is focused at strengthening the
interpretational capacity of these officers through short-course training.
Target 3.2: Supply of visitor information materials improved
Currently there is a lack of interpretative information available for SENAPA visitors. Two
shops are presently operated at SENAPA facilities - at the Seronera Visitor Centre and at
Naabi Gate. However, there is a recognised need to improve the quality and range of books,
maps, videos and other interpretative information at these outlets. Information on potential
visitor attractions, both cultural, historical, such as Fort Ikoma and Kilimafedha Gold Mine, as
well as natural resources such as river and kopje systems, is not currently available. Providing
up-to-date materials on these attractions (i.e. tourist maps, brochures and walking
guides) and making them widely available at strategic locations, such as at park entrance
gates, will be an important aspect of efforts to diversify and disperse tourism opportunities in
the Serengeti (see Target 1.2). In order to ensure the availability of information to visitors is
improved and of a high quality, the following management actions have been developed:
Action 3.2.1: Work with TANAPA Desk Top Publishing Unit and technical advisors
to develop a standard branding for SENAPA information and interpretation materials
and signs
In order to present a professional image, it is important that SENAPA publicity and information
is carefully planned and designed to convey the park image and reflect the character of
the Park. This branding will be adopted consistently for all SENAPA publications, displays
and signs, and will be in line with the broader TANAPA branding. To achieve this, SENAPA
will work with the TANAPA Desk Top Publishing Unit to agree the brand design and prepare
and print appropriate materials. The production of certain materials (such as guidebooks and
maps) that are unsuitable for in-house production will be outsourced. In addition, the road
signs at all major road junctions will be updated with this new branding, which will also provide
an opportunity to incorporate directions to new visitor attractions and facilities.
Action 3.2.2: Design essential and simple information materials describing key
park attractions suitable for free distribution to all visitors
The aim of this management action will be to provide all SENAPA users with easy access to
the information they need, in order to have a safe and enjoyable park experience. This will
involve producing and disseminating information on the key park attractions, with an accurate
map, as well as incorporating a summary of the relevant Zoning Scheme tourism prescriptions
and Code of Conduct (see Action 1.1.3). This information will be distributed freely in the
form of brochures and leaflets.
Action 3.2.3: Ensure the wider dissemination of information about the Serengeti
The final management action for this Target will ensure that the information materials developed
are made readily available to the general public. This will be achieved by ensuring that
the full range of information materials is made available at outlets inside and outside of
SENAPA. It is expected that these improved materials (along with other products attractive to
visitors) will increase the retail and fund-raising potential of the SENAPA shop located at the
Seronera Visitor Centre. In addition, the SENAPA website (www.serengeti.org) will be updated
with these latest materials and certain documents will be made available for downloading.
The dissemination of information will be linked to the increasing efforts by SENAPA to
promote and market the Serengeti both nationally and internally.
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