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A unique inkjet fabric unlike anything you've ever seen! - Freestyle ...

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YOU WANTED BIGGER...<br />

YOU GOT IT!<br />

3<br />

Remember last year when we<br />

introduced that incredible,<br />

revolutionary piece of<br />

photographic magic we call the<br />

Arista UV Lightsource? Well, it was<br />

a HUGE hit! Educators, artists and<br />

students agreed that it was the<br />

pinnacle piece of equipment for<br />

traditional photographic processes<br />

like Cyanotypes, Platinum/Palladium,<br />

Argyrotypes and more. Many of you<br />

had a suggestion with the original<br />

UV Lightsource… you wanted it<br />

BIGGER! Well, here at <strong>Freestyle</strong>, we<br />

love nothing more than to give our<br />

customers exactly what they want.<br />

You asked for it, you got it! The brand<br />

new 30”x36” Arista UV Lightsource is<br />

quite a leap forward. Not only can it<br />

expose an area of 30”x36”, 225% of<br />

the exposure area of the original, but,<br />

since its 39”x32.5” footprint takes<br />

up so much lab space, we decided we<br />

should make use of the lightsource’s<br />

surface area… and added a light box<br />

Our new<br />

Arista UV<br />

lightsource<br />

has an<br />

exposure<br />

area of 30”<br />

x 36” and<br />

features<br />

an added<br />

lightbox.<br />

on top! Now you can check your<br />

negatives and expose your paper all<br />

with one convenient bit of hardware.<br />

This unit, like the original, has a<br />

gleaming, sturdy aluminum frame<br />

built to handle all the rigors of daily<br />

classroom and lab work. Its ten F-30<br />

T-8 15 watt UV lamps are designed<br />

to be left on over the course of each<br />

exposure session to insure maximum<br />

life expectancy. They just need a<br />

minimal, 1-minute warm-up time to<br />

reach their full 370nm peak<br />

wavelength. The easy-access, front<br />

panel is mounted with heavy-duty,<br />

constant-torque hinges that can hold<br />

the door at any angle to facilitate<br />

easy insertion and removal of your<br />

contact frames. And there is plenty<br />

of room for multiple frames. Its<br />

38”x31.75”x3” interior has enough<br />

room to evenly expose up to SIX (6)<br />

of our 10x12 Ultimate Contact Frames!<br />

See page 37 for details.<br />

THE GREAT<br />

PICTURE BOOK<br />

4<br />

Over three stories tall and<br />

eleven stories wide, Guinness<br />

World Records accepted The<br />

Legacy Project’s “The Great Picture”<br />

as the world’s largest camera to<br />

make the world’s largest photograph<br />

in 2007. <strong>Freestyle</strong> was very much<br />

a part of this very special event<br />

in photographic history providing<br />

sponsorship and the Rockland Colloid<br />

Liquid Light necessary to complete<br />

the project. This book documents<br />

the making of “The Great Picture”and<br />

celebrates its travels around the<br />

world. See our website for details.<br />

THE BEST<br />

JUST GOT BETTER<br />

5<br />

The hot, fun, and cool Holga<br />

iPhone Case introduced in<br />

the last <strong>Freestyle</strong> catalog just st<br />

got better! A brand new upgraded<br />

feature addresses customer feedback k<br />

desiring the ability to detach the<br />

filter wheel from the case so that<br />

it is easier to fit in your pocket.<br />

Through the cl<strong>ever</strong> use of magnets<br />

this feature is now a reality,<br />

making the new Holga iPhone Case<br />

for the iPhone 4/4s even more<br />

convenient to use. The magnet<br />

creates absolutely no interference<br />

with the functioning of the phone<br />

while allowing you convenient<br />

access to the lens and filter turret<br />

with the a simple click. Features<br />

nine Holga-type filter and lens<br />

effects. See page 85 for details.<br />

SAFE, PROFESSIONAL<br />

FILE STORAGE FOR 100<br />

YEARS...GUARANTEED!<br />

6<br />

One of the mysteries of all<br />

digital media is archival<br />

permanence. This is not only<br />

an issue with <strong>inkjet</strong> prints but also<br />

includes storing your original<br />

valuable still and video files via the<br />

typical methods of burning CDs,<br />

DVDs, hard drive storage and memory<br />

cards. All of these methods carry<br />

a certain amount of risk. What is<br />

the solution you ask? Well, it’s the<br />

Sandisk Memory Vault! Manufacturers<br />

use the very least expensive and<br />

slowest memory cores in those cheap<br />

little USB flash drives to keep costs<br />

down and what they don’t tell you<br />

is that all memory cards are exposed<br />

to air which can oxidize the internal<br />

components within a few years. Hard<br />

drives are mechanical devices that at<br />

some point will fail. Sandisk Memory<br />

Vault uses higher quality solid state<br />

The Sandisk<br />

memory vault<br />

is a step above<br />

your typical<br />

storage and<br />

file transfer<br />

solution.<br />

flash memory cores which are<br />

completely enclosed in epoxy assuring<br />

guaranteed archival permanence<br />

for 100 years providing a long-term<br />

solution for the memories worth<br />

preserving for generations! No<br />

worrying about a spinning hard drive<br />

failing. These little babies are virtually<br />

indestructible in a professionally<br />

presented solid metal casing and a<br />

small enough to carry around but<br />

not too small to lose. If you really<br />

care about how you deliver your<br />

files to customers, what better to<br />

present their cherished memories<br />

on something of value that will last<br />

for generations rather than a cheap<br />

DVD that can easily break, scratch or<br />

oxidize. The metal casing is even able<br />

to be laser etched at any trophy shop.<br />

Available in 8GB and 16GB capacities,<br />

Sandisk Memory Vault is a step above<br />

your typical storage and file transfer<br />

solution and shows your clients that<br />

you care. If you are an educator this is<br />

a must have product for your students:<br />

safe, secure and durable storage. USB<br />

2.0 cable included. Mac & Windows<br />

compatible. See page 55 for details.<br />

04 05<br />

New ww<br />

detachable ee<br />

lens and d<br />

filter wheel ll<br />

Photos by Emmalee Garcia

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