A unique inkjet fabric unlike anything you've ever seen! - Freestyle ...
A unique inkjet fabric unlike anything you've ever seen! - Freestyle ... A unique inkjet fabric unlike anything you've ever seen! - Freestyle ...
02 A snapshot of th e industry industry... ... Dear Valued Freestyle Customer, Welcome to the Fall 2012 issue of the Freestyle catalog. Thanks to your continued support, we have been able to expand our product offering in the cross-over section with additional inkjet papers, uncoated papers, darkroom toners s and some surprises. We know that you will be anxious to try many of these new products. Freestyle will be exhibiting at some upcoming trade shows. . For our International customers, we will be exhibiting at Photokina in Cologne, Germany September 18th -23rd. We will also be at Photo Plus East in New York October 25-27th, so please stop by our booth and say hello. ERIC JOSEPH Sr. VP Merchandising and Product Development No new information to report on Kodak. While we continue to receive shipments, delivery has been spotty. Our LegacyPro chemical sales are skyrocketing as customers make the switch because of the stock outages we have experienced with Kodak chemicals. Keep those comments and suggestions coming; remember without YOU there is no US. Email me with any questions or comments you may have at etj@freestylephoto.biz. DOUBLE SIDED INKJET PAPER FOR LESS 1 One of the more commonly asked for inkjet papers that has been requested by our customers is an inexpensive, doublesided, smooth matte, inkjet paper as an additional inkjet paper offering to our private label Arista-II® brand. After a thorough search, rejecting many products from suppliers around the world, we’ve chosen a very high quality and budget-priced inkjet paper that is worthy of our Arista- II® brand name. New Arista-II® Duo Matte 215 GSM is a smooth-matte, alpha-cellulose based media with the thickness of a card stock. It is 100% acid free and lignin free with a base brightness rating of 95% and excellent archival permanence. With no bleed-through, this media is perfect for use as greeting cards, books, albums or any sort of presentation that requires a doublesided paper with excellent image quality. Just use your standard Epson printer settings for Ultra Premium Presentation Matte or Presentation Matte and you’ll get fantastic quality on a budget... guaranteed! It is available in a full selection of sheet sizes including 8.5x11, 11x17, 13x19 and 17x22. See page 45 for details. The legend is back and we now stock a complete line of Tetenal black & white and color chemicals. TETENAL BLACK & WHITE AND COLOR CHEMICALS 2 Freestyle is very proud and excited to announce our new strategic partnership with the world famous Tetenal chemical company; the legendary German manufacturer of some of the highest quality black and white and color chemicals on the market. It has been a very long time since this brand has been reliably available in North America, and Freestyle is totally committed to importing, marketing and selling these products to insure consistent supply for now and the future. Now in stock is a full selection of RA-4, E-6 and C-41 kits for home and Jobo processor use. In addition, we are stocking Tetenal’s full selection of B&W film and paper developers including Emofin, Neofin Blue, Ultrafin, Ultrafin Plus, Neopress HC, Dokumol, Eukobrom, and Variospeed. Tetenal Gold, Blue and Triponal Brown toners, Liquid Emulsion, Film Cleaner and other miscellaneous chemical products are also available. If there is any single brand of chemicals we have been repeatedly asked for over the years to get behind and focus on keeping in stock, it has been Tetenal. Enjoy professional quality and consistency that generations of photographers have experienced. Now we can truly give this brand the attention and prominence it deserves. For the ultimate in high quality imagery, use Tetenal. In addition, Freestyle Advisory Board member, Norma Smith and her husband Dave Smith are part of our technical support team for Tetenal chemicals and Jobo processors. For information on how to contact them please send me an email. See pages 26 and 32 for details. TABLE OF CONTENTS Alternative and Unique Processes . . . 36 – 43 Archiving and Presentation . . . . . . . . 70 – 73 Black and White Chemicals. . . . . . . . . 22 – 29 Black and White Film . . . . . . . . . . . . . 17 – 21 Black and White Paper . . . . . . . . . . . . . 8 – 16 Bulk Loading Supplies . . . . . . . . . . . . . . . . . . 65 Camera Accessories . . . . . . . . . . . . . . . . . . . . 75 Color Film . . . . . . . . . . . . . . . . . . . . . . . 34 – 35 Color Paper and Chemicals . . . . . . . . . 32 – 33 Darkroom Equipment & Accessories. . 58 – 67 Digital / Analog Cross-over Products . 36 – 53 Film Cameras and Lenses . . . . . . . . . . . . . . . 74 Finishing Materials . . . . . . . . . . . . . . . 70 – 73 Handcoloring and Retouching . . . . . . 56 – 57 Holga Cameras and Accessories . . . . . 78 – 87 Inkjet Papers. . . . . . . . . . . . . . . . . . . . . 44 – 53 Inkjet Printers . . . . . . . . . . . . . . . . . . . . . . . . 55 Instant Film Cameras & Accessories. . 76 – 77 Lighting Equipment . . . . . . . . . . . . . . . . . . . . 69 Pinhole Cameras . . . . . . . . . . . . . . . . . . . . . . . 77 Policy Page . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Scanners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54 Student Starter Kits . . . . . . . . . . . . . . . . . . . . 15 Tripods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 MAIL ORDER HOURS OF OPERATION Monday - Friday 6:00am to 6:00pm (Pacific Time) Saturday 9:30am to 4:30pm, Closed Sunday Phone 800.292.6137, Fax 800.616.3686 VISIT OUR RETAIL STORE LOCATIONS When in Hollywood, Visit Our Retail Store and Creative Center for Photography 5124 Sunset Blvd., Hollywood, CA 90027 Monday – Friday 9:00am to 6:00pm, Saturday 9:30am to 4:30pm, Closed Sunday Phone 323.660.3460 Orange and L.A. County Residents, Shop At Our Distribution Center Catalog Order Desk 12231 Florence Ave., Santa Fe Springs, CA 90670 Monday – Friday 8:00am to 4:00pm Phone 323.660.3460 x620 FEATURE COVER PHOTO By Huntington Witherill - Member, Freestyle Advisory Board of Photographic Professionals.
YOU WANTED BIGGER... YOU GOT IT! 3 Remember last year when we introduced that incredible, revolutionary piece of photographic magic we call the Arista UV Lightsource? Well, it was a HUGE hit! Educators, artists and students agreed that it was the pinnacle piece of equipment for traditional photographic processes like Cyanotypes, Platinum/Palladium, Argyrotypes and more. Many of you had a suggestion with the original UV Lightsource… you wanted it BIGGER! Well, here at Freestyle, we love nothing more than to give our customers exactly what they want. You asked for it, you got it! The brand new 30”x36” Arista UV Lightsource is quite a leap forward. Not only can it expose an area of 30”x36”, 225% of the exposure area of the original, but, since its 39”x32.5” footprint takes up so much lab space, we decided we should make use of the lightsource’s surface area… and added a light box Our new Arista UV lightsource has an exposure area of 30” x 36” and features an added lightbox. on top! Now you can check your negatives and expose your paper all with one convenient bit of hardware. This unit, like the original, has a gleaming, sturdy aluminum frame built to handle all the rigors of daily classroom and lab work. Its ten F-30 T-8 15 watt UV lamps are designed to be left on over the course of each exposure session to insure maximum life expectancy. They just need a minimal, 1-minute warm-up time to reach their full 370nm peak wavelength. The easy-access, front panel is mounted with heavy-duty, constant-torque hinges that can hold the door at any angle to facilitate easy insertion and removal of your contact frames. And there is plenty of room for multiple frames. Its 38”x31.75”x3” interior has enough room to evenly expose up to SIX (6) of our 10x12 Ultimate Contact Frames! See page 37 for details. THE GREAT PICTURE BOOK 4 Over three stories tall and eleven stories wide, Guinness World Records accepted The Legacy Project’s “The Great Picture” as the world’s largest camera to make the world’s largest photograph in 2007. Freestyle was very much a part of this very special event in photographic history providing sponsorship and the Rockland Colloid Liquid Light necessary to complete the project. This book documents the making of “The Great Picture”and celebrates its travels around the world. See our website for details. THE BEST JUST GOT BETTER 5 The hot, fun, and cool Holga iPhone Case introduced in the last Freestyle catalog just st got better! A brand new upgraded feature addresses customer feedback k desiring the ability to detach the filter wheel from the case so that it is easier to fit in your pocket. Through the clever use of magnets this feature is now a reality, making the new Holga iPhone Case for the iPhone 4/4s even more convenient to use. The magnet creates absolutely no interference with the functioning of the phone while allowing you convenient access to the lens and filter turret with the a simple click. Features nine Holga-type filter and lens effects. See page 85 for details. SAFE, PROFESSIONAL FILE STORAGE FOR 100 YEARS...GUARANTEED! 6 One of the mysteries of all digital media is archival permanence. This is not only an issue with inkjet prints but also includes storing your original valuable still and video files via the typical methods of burning CDs, DVDs, hard drive storage and memory cards. All of these methods carry a certain amount of risk. What is the solution you ask? Well, it’s the Sandisk Memory Vault! Manufacturers use the very least expensive and slowest memory cores in those cheap little USB flash drives to keep costs down and what they don’t tell you is that all memory cards are exposed to air which can oxidize the internal components within a few years. Hard drives are mechanical devices that at some point will fail. Sandisk Memory Vault uses higher quality solid state The Sandisk memory vault is a step above your typical storage and file transfer solution. flash memory cores which are completely enclosed in epoxy assuring guaranteed archival permanence for 100 years providing a long-term solution for the memories worth preserving for generations! No worrying about a spinning hard drive failing. These little babies are virtually indestructible in a professionally presented solid metal casing and a small enough to carry around but not too small to lose. If you really care about how you deliver your files to customers, what better to present their cherished memories on something of value that will last for generations rather than a cheap DVD that can easily break, scratch or oxidize. The metal casing is even able to be laser etched at any trophy shop. Available in 8GB and 16GB capacities, Sandisk Memory Vault is a step above your typical storage and file transfer solution and shows your clients that you care. If you are an educator this is a must have product for your students: safe, secure and durable storage. USB 2.0 cable included. Mac & Windows compatible. See page 55 for details. 04 05 New ww detachable ee lens and d filter wheel ll Photos by Emmalee Garcia
- Page 1: 5124 Sunset Boulevard Hollywood, CA
- Page 5 and 6: S B L A C K & W H I T E P A P E R S
- Page 7 and 8: FOMATONE MG CLASSIC (532-II) VC FIB
- Page 9 and 10: FOTOKEMIKA FOTOKEM FOTOKEMIKA MIKA
- Page 11 and 12: EFKE IR IR820 820 Freestyle has par
- Page 13 and 14: The new replacement for discontinue
- Page 15 and 16: eco pro BLACK & WHITE PAPER DEVELOP
- Page 17 and 18: LEE COLOR PRINT VIEWING FILTER KIT
- Page 19 and 20: Photo hoto artistry artistry... NEW
- Page 21 and 22: Photo hoto artistry artistry... Unc
- Page 23 and 24: Photo hoto artistry artistry... Att
- Page 25 and 26: Photo hoto artistry artistry... D P
- Page 27 and 28: Photo hoto artistry artistry... MON
- Page 29 and 30: FABER-CASTELL POLYCHROMOS OIL PENCI
- Page 31 and 32: We stock Bestwell ! Bestwell Optica
- Page 33 and 34: D A R K R O O M A C C E S S O R I E
- Page 35 and 36: ONLY ARISTA® TABLE-POD $ 999 Small
- Page 37 and 38: A R C H I V A L & P R E S E N T A T
- Page 39 and 40: © Jasmine Barceló F U N C A M E R
- Page 41 and 42: 80 H O L G A C A M E R A S Shoot Ho
- Page 43 and 44: ©Lauren Ross Pro Snowboarder GRETC
02<br />
A snapshot of th e industry<br />
industry... ...<br />
Dear Valued <strong>Freestyle</strong> Customer,<br />
Welcome to the Fall 2012 issue of the <strong>Freestyle</strong> catalog.<br />
Thanks to your continued support, we have been able to<br />
expand our product offering in the cross-over section with<br />
additional <strong>inkjet</strong> papers, uncoated papers, darkroom toners s<br />
and some surprises. We know that you will be anxious to<br />
try many of these new products.<br />
<strong>Freestyle</strong> will be exhibiting at some upcoming trade shows. .<br />
For our International customers, we will be exhibiting at<br />
Photokina in Cologne, Germany September 18th -23rd.<br />
We will also be at Photo Plus East in New York October<br />
25-27th, so please stop by our booth and say hello.<br />
ERIC JOSEPH<br />
Sr. VP Merchandising and<br />
Product Development<br />
No new information to report on Kodak. While we continue<br />
to receive shipments, delivery has been spotty. Our LegacyPro<br />
chemical sales are skyrocketing as customers make the switch<br />
because of the stock outages we have experienced with Kodak chemicals.<br />
Keep those comments and suggestions coming; remember without YOU there is no US.<br />
Email me with any questions or comments you may have at etj@freestylephoto.biz.<br />
DOUBLE SIDED INKJET<br />
PAPER FOR LESS<br />
1<br />
One of the more commonly<br />
asked for <strong>inkjet</strong> papers that<br />
has been requested by our<br />
customers is an inexpensive, doublesided,<br />
smooth matte, <strong>inkjet</strong> paper as<br />
an additional <strong>inkjet</strong> paper offering<br />
to our private label Arista-II® brand.<br />
After a thorough search, rejecting<br />
many products from suppliers around<br />
the world, we’ve chosen a very high<br />
quality and budget-priced <strong>inkjet</strong><br />
paper that is worthy of our Arista-<br />
II® brand name. New Arista-II® Duo<br />
Matte 215 GSM is a smooth-matte,<br />
alpha-cellulose based media with<br />
the thickness of a card stock. It is<br />
100% acid free and lignin free with<br />
a base brightness rating of 95%<br />
and excellent archival permanence.<br />
With no bleed-through, this media<br />
is perfect for use as greeting<br />
cards, books, albums or any sort of<br />
presentation that requires a doublesided<br />
paper with excellent image<br />
quality. Just use your standard<br />
Epson printer settings for Ultra<br />
Premium Presentation Matte or<br />
Presentation Matte and you’ll get<br />
fantastic quality on a budget...<br />
guaranteed! It is available in a full<br />
selection of sheet sizes including<br />
8.5x11, 11x17, 13x19 and 17x22.<br />
See page 45 for details.<br />
The legend is<br />
back and we<br />
now stock a<br />
complete line<br />
of Tetenal<br />
black & white<br />
and color<br />
chemicals.<br />
TETENAL BLACK & WHITE<br />
AND COLOR CHEMICALS<br />
2<br />
<strong>Freestyle</strong> is very proud and<br />
excited to announce our new<br />
strategic partnership with<br />
the world famous Tetenal chemical<br />
company; the legendary German<br />
manufacturer of some of the highest<br />
quality black and white and color<br />
chemicals on the market. It has<br />
been a very long time since this<br />
brand has been reliably available<br />
in North America, and <strong>Freestyle</strong> is<br />
totally committed to importing,<br />
marketing and selling these products<br />
to insure consistent supply for now<br />
and the future. Now in stock is a full<br />
selection of RA-4, E-6 and C-41 kits<br />
for home and Jobo processor use. In<br />
addition, we are stocking Tetenal’s<br />
full selection of B&W film and paper<br />
developers including Emofin, Neofin<br />
Blue, Ultrafin, Ultrafin Plus, Neopress<br />
HC, Dokumol, Eukobrom, and<br />
Variospeed. Tetenal Gold, Blue<br />
and Triponal Brown toners, Liquid<br />
Emulsion, Film Cleaner and other<br />
miscellaneous chemical products are<br />
also available. If there is any single<br />
brand of chemicals we have been<br />
repeatedly asked for over the years<br />
to get behind and focus on keeping<br />
in stock, it has been Tetenal. Enjoy<br />
professional quality and consistency<br />
that generations of photographers<br />
have experienced. Now we can truly<br />
give this brand the attention and<br />
prominence it deserves. For the<br />
ultimate in high quality imagery,<br />
use Tetenal. In addition, <strong>Freestyle</strong><br />
Advisory Board member, Norma Smith<br />
and her husband Dave Smith are part<br />
of our technical support team for<br />
Tetenal chemicals and Jobo processors.<br />
For information on how to contact<br />
them please send me an email.<br />
See pages 26 and 32 for details.<br />
TABLE OF CONTENTS<br />
Alternative and Unique Processes . . . 36 – 43<br />
Archiving and Presentation . . . . . . . . 70 – 73<br />
Black and White Chemicals. . . . . . . . . 22 – 29<br />
Black and White Film . . . . . . . . . . . . . 17 – 21<br />
Black and White Paper . . . . . . . . . . . . . 8 – 16<br />
Bulk Loading Supplies . . . . . . . . . . . . . . . . . . 65<br />
Camera Accessories . . . . . . . . . . . . . . . . . . . . 75<br />
Color Film . . . . . . . . . . . . . . . . . . . . . . . 34 – 35<br />
Color Paper and Chemicals . . . . . . . . . 32 – 33<br />
Darkroom Equipment & Accessories. . 58 – 67<br />
Digital / Analog Cross-over Products . 36 – 53<br />
Film Cameras and Lenses . . . . . . . . . . . . . . . 74<br />
Finishing Materials . . . . . . . . . . . . . . . 70 – 73<br />
Handcoloring and Retouching . . . . . . 56 – 57<br />
Holga Cameras and Accessories . . . . . 78 – 87<br />
Inkjet Papers. . . . . . . . . . . . . . . . . . . . . 44 – 53<br />
Inkjet Printers . . . . . . . . . . . . . . . . . . . . . . . . 55<br />
Instant Film Cameras & Accessories. . 76 – 77<br />
Lighting Equipment . . . . . . . . . . . . . . . . . . . . 69<br />
Pinhole Cameras . . . . . . . . . . . . . . . . . . . . . . . 77<br />
Policy Page . . . . . . . . . . . . . . . . . . . . . . . . . . . 87<br />
Scanners . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54<br />
Student Starter Kits . . . . . . . . . . . . . . . . . . . . 15<br />
Tripods . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68<br />
MAIL ORDER<br />
HOURS OF OPERATION<br />
Monday - Friday 6:00am to 6:00pm (Pacific Time)<br />
Saturday 9:30am to 4:30pm, Closed Sunday<br />
Phone 800.292.6137, Fax 800.616.3686<br />
VISIT OUR RETAIL<br />
STORE LOCATIONS<br />
When in Hollywood, Visit Our Retail Store<br />
and Creative Center for Photography<br />
5124 Sunset Blvd., Hollywood, CA 90027<br />
Monday – Friday 9:00am to 6:00pm,<br />
Saturday 9:30am to 4:30pm, Closed Sunday<br />
Phone 323.660.3460<br />
Orange and L.A. County Residents,<br />
Shop At Our Distribution Center<br />
Catalog Order Desk<br />
12231 Florence Ave., Santa Fe Springs, CA 90670<br />
Monday – Friday 8:00am to 4:00pm<br />
Phone 323.660.3460 x620<br />
FEATURE COVER PHOTO<br />
By Huntington Witherill - Member, <strong>Freestyle</strong><br />
Advisory Board of Photographic Professionals.
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